CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
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CAREERS
EXPO 2018 Review
The New Zealand Careers Expo -NZ’s No1 careers expo for over 27 years
AUCKLAND
HAMILTON
WELLINGTON
CHrisTCHURCH
OF
NEW ZEALAND
Careers Expo - 2018 Post Analysis Report /Review
2018 was the 27th anniversary of the NZ Careers Expo!
The 2018 NZ Careers Expo completed another year with four successful events
2018
across the country. The Expo continues to provide an engaging, informative and
interactive platform for over 35,000 + visitors to explore their future options.
2018 saw a continuation of the positive engagement from both schools and
exhibitors across all 4 venues. Of note, was the quality of engagement by
students attending with the added resources provided in advance, by way of
the student passport, which was included in this year’s edition of the expo
REVIEW
magazine.
Our new media partner, NZME Educational Media, encompassing JET Mag
and 91ZM and YUDU provided great on site support and increased reach in the
media via radio and social media channels.
NEW ZEALAND
28
As an exhibitor at the
careers expos in
Auckland, Hamilton,
Wellington and
Christchurch, the Pacific
International Hotel
Management School
Year anniversary (PIHMS) finds that they
are the biggest expos of
the whole year that we
do. It’s really
This document is a post analysis / review of the NZ Career Expos held in important for us to be
Auckland, Hamilton, Wellington and Christchurch throughout the months of here. Education, for us,
May and June 2018. is a huge focus. The
careers expo is a great
Contents event for us because we
get to talk to students
Careers Expo - 2018 Post Analysis report who will be the future of
hospitality tourism and
The World of Work
business and by sharing
Estimated attendance numbers our story we are creating
brand awareness. So
Careers Expo Magazine many students ask us
about possible careers
2018 Exhibitors in our industry .We will
definitely attend in the
Marketing & PR future.
Partnerships and new initiatives Trevor Todd, PIHMS
Planing for 2019
The World of Work
The World of Work Careers Hub has become an important feature of the Expo’s,
providing a marketplace framework for the both industry & training providers as
well as visitors.
This hub featured in the centre of the hall has been designed to provide visitors
an interesting and interactive way to absorb important careers information
provided by our key stakeholders, The Ministry of Education - Vocational
2018
Pathways and the Ministry of Business, Innovation, and Employment - Occupation
Outlook. REVIEW
The World of Work provides a creative and engaging environment for training
providers, educational providers, careers resource providers and employers to
engage with young people to assist with the decision making processes as they
move from school through training and then onto the world of work.
The World of Work hub features:
• Large display boards with essential careers information
• Interactive digital kiosks featuring video content from New Zealand
employers and industry bodies
• DVD presentations of the ‘Just The Job’ television series that features
young people finding out about jobs through first-hand experience
• Bright banners with inspirational quotes and informative career messages
add to the attraction.
• A demonstration stage where exhibitors provided hands on
demonstrations of their industry
Find out more about the World of Work at: www.theworldofwork.org.nz
The World of Work hub is always well utilised by visitors.
Estimated attendance numbers
As this is a non-ticketed event, the Careers Expo visitor numbers can only ever
be estimates. The estimates are based on the online registrations and magazine
orders from schools across the country along with door counts where possible.
2018
Online registrations continued to record solid support from schools and the
community with similar numbers year on year. Auckland enjoyed an increase
in attendance, primarily from the joint venture with the Auckland JOBFEST
visitors on top of an increased number of school registrations.
Exhibitor numbers increased by 21% across the country with 127 exhibitors REVIEW
attending across all 4 expos. See 2018 exhibitors list.
Attendance numbers Registered schools Estimated attendance
Auckland 85 14,250
Hamilton 39 6,500
Wellington 42 6,800
Christchurch 49 10,500
CAREERS
See 2018 school registrations for regional breakdowns
EXPO 2018
The New Zealand Careers Expo -NZ’s No 1 careers expo for over 27 years
Careers Expo Magazine Take a close look at your options
Plan your next move
The Careers Expo magazine continues to be a sought after resource with NEW ZEALAND
25,000 copies printed and distributed to pre-registered schools, and
available at the expo. OF
Several exhibitors took the opportunity to promote their organisations to
JET-Talks provide
the readership in both advertorials and adverts. Also included were the
many youth focussed articles sources from our media partner, JETmag.
Inspiration See page 1 for details
Student passports and preparation guides
Before and after expo guides, together with student passports, were
provided to assist teachers and students to get the most out of their visit to STUDENT
the expo. 2018 saw the inclusion of the student passport in the body of the PASSPORT
Do you know exactly where you are headed
THIS PASSPORT
WILL PULL OUT
FOR EASY USE
magazine. This passport encourages students to engage with exhibitors and - but need to work out the finer details?.
Do you sort of know
- but need to narrow it down a little?.
build a career profile, proving beneficial to both students and exhibitors. Are you heading straight to the workforce?
- make sure you are ‘work ready’ and get the best start.
Get the most
out of your
time at expo!
Name:
School:
OF
11
2018 Exhibitors
2018 saw the majority of regular exhibitors return, with a notable increase in first
time exhibitors as well as the number of employers and industry organistions.
Representation of the wide range of careers and occupations available to
2018
young people as well as the training options and support services were well
represented.
AA Driving School IAANZ
REVIEW
Air New Zealand Aviation Institute Ignite Careers
ANZCO Foods Indomie
ARA Institute of Canterbury Industry Training Solutions
Ardmore Flying School International College of Management, Sydney
Aspire 2 Trades International Culinary Studio
ATC Military Prep School IPU New Zealand
NZSE: New Zealand School of Education. JETmag
Auckland Institute of Studies KiwiRail
Auckland Scuba L3 Airline Academy
Auckland Transport Laidlaw College
Avonmore Lincoln University
BCITO Manawanui e-Mploy
Bodhi Manukau Institute of Technology
Camp Counselors USA Massey University
Canterbury District Health Board McDonald’s Canterbury
Capital and Coast District Health Board MBIE
Capital S.M.A.R.T Repairs MedEntry UMAT Prep
Careerforce Media Design School
CentrePort Medical Laboratory Science
Clearchange MIE Learn and Move
Computer Power Plus Ministry of Justice
Crimson Education MSD Service Delivery (Ministry of Social Development)
Cromwell College Apartments Ministry of Education
Dive Zone Whitianga Music and Audio Institute of NZ
EDENZ Colleges myjobspace
Electoral Commission New Zealand College of Chiropractic
Embassy of Japan New Zealand Defence Force
Employment New Zealand / MBIE New Zealand Red Cross
GetSkills New Zealand Steel
GirlBoss NZ NZ Skills & Education Group
GrowingNZ NZ Paramedics
H&M Hennes & Mauritz New Zealand Ltd NZ School of Radio
Hagley College NZ Sign & Display Association
HEB Construction NZMA / YOOBEE
Hungry Creek Art & Craft School NZME Continued...
2018 Exhibitors / Continued
Otago Polytechnic Whitecliffe College of Arts
Outward Bound NZ and Design
2018
Pacific International Hotel Management School Whitireia
Pacific Steel New Zealand Limited Weltec
Property Institute - Canterbury Branch WINTEC
Queenstown Resort College Working Adventures
REVIEW
Worldwide / IEP
RealMe
Refugee Pathways and Careers Young Drivers
SAE Auckland Youthline
Samala Robinson Academy
Sealord
SIT
South Seas Film & Television
Southern North Island Wood Council
Spirit of Adventure Trust
SPM- South Pacific Meats / AFFCO New Zealand Ltd
Student Job Search
Studylink
Surveying - A Great Career
Tai Poutini Polytechnic
Take Flight
Talley’s Deepsea
Taratahi Institute of Agriculture
Te Wananga o Aotearoa
The Electrical Training Company
The New Zealand Institute of Sport - Hamilton
The New Zealand Institute of Sport – Wellington
The University of Auckland
The University of Waikato
Toastmasters
Toyota
UCOL
University of Canterbury
University of Otago
Vet Nurse Plus
Victoria University of Wellington
Vision College
Waikato Aviation
Waikato District Health Board
Wellington City Council
Whenua Ora
Marketing & PR
2018 saw NZME continue as the, official media partner for the Expos across the
country. Encompassing Educational Media (JET Magazine), as well as a
combined use of 91ZM, The Hits and Newstalk ZB, we achieved a great media
2018
profile with radio and digital media supporting the local press and direct
marketing campaigns across the country
Radio - All regions
A comprehensive radio campaign running across Newstalk ZB, The Hits and 91ZM
Including: Promotional trailers, local crosses, scheduled adverts and online REVIEW
support.
Press - Auckland
11 Auckland Suburban newspapers including:
North Shore Times / Western Leader / Manukau Courier /Central Leader
Auckland City Harbour News / Papakura Courier / Rodney Times /Market Place
Nor West News / Eastern Courier / East & Bays Courier
New Zealand Herald
• NZ Herald Education Feature 1/2 page Feb 2018
• Weekend magazine Sat 20 May
• Weekend magazine Sat 27 May
Press - Hamilton
• Waikato Times - Front page advertisements mid week and week end
Press - Wellington
• Dominion Post - Front page solus mid week and week end
• Dominion Post - Weekend edition
• The Wellingtonion - Run of paper advertising
• Wellingtonion Regional news Careers Feature
• Hutt Valley News - Run of paper advertising
Press - Christchurch
• Christchurch Star - 4 page front page wrap
• Christchurch Star - Run of paper advertisements: 1 - 12 May.
• Christchurch Suburban newspapers w/c 7 May
PR Campaign
See http://www.careersexpo.org.nz/visitors/media
Schools
Ongoing direct marketing campaign to all schools .
Careers Expo Magazine
A 28 page Expo magazine circulated to pre-registered schools and onsite at
each event.
Partnerships and new 2018 initiatives
2018 saw a number of new partnerships and initiatives across the country,
2018
including:
NZME - Educational Media /JETmag
Once again, the partnership with NZME provided an extended reach into our
audience with both preliminary promotional support and on site activation.
REVIEW
NZME - 91ZM Activation Teams
In addition to the paid advertising schedule across 91ZM, Newstalk ZB and
The Hits, the 91ZM crews were on site at all 4 expos with teams to help create
an exciting and engaging event.
NZME - YUDU.
YUDU were on site for the first time, profiling their new careers platform and
supporting the NZME team with the JET hanger presentations and awareness
of YUDU activities.
With the increased engagement and involvement in the JET Hanger seminar
presentations and on site activity, the NZME teams were key in providing
engaging and informative careers support.
This partnership is set to continue in 2019
Auckland JOBFEST
The Auckland Careers Expo expanded the offering this year to encompass the
Auckland Councils’ annual ‘JOBFEST’ expo. This occupied the upstairs areas on
the Thursday and Thursday evening. With over 40 employers presenting job
opportunities and engagement for young people. The primary targeted group
for the JOBFEST is the group of young people recently departed from school,
but not yet engaging in further education or employment.
With record numbers attending this JOBFEST, the combination with the NZ
Careers expo was highly successful as a partnership. The cross over of student
and adult visitors provided for a greater level of reach and engagement for
both the JOBFEST and the Careers Expo.
While 2018 was a pilot, this successful partnership looks set to continue for 2019
and beyond, providing greater value and exposure for all involved.
Planning for 2019
2019 will be the 28th anniversary of the NZ Careers Expo.
Our relationship with schools, exhibitors and all stakeholders is hugely valued.
We welcome feedback and ideas as to how we can continue to grow and
2018
develop the Expo to meet the growing needs of the community.
2019 bookings will be open from 1 August 2018. As usual, these are available on
a first come first serve basis.
REVIEW
2019 confirmed dates and venues are:
Christchurch 9-11 May Horncastle Arena.
Set up day Wednesday 8 May
Expo open Thursday 9 May
Expo open Friday 10 May
Expo open Saturday 11 May
Auckland 23-25 May ASB Showgrounds, Greenlane.
Set up day Wednesday 22 May
Expo open Thursday 23 May
Expo open Friday 24 May
Expo open Saturday 25 May
Hamilton 9-10 June Claudelands Event Centre.
Set up day Saturday 8 June
Expo open Sunday 9 June
Expo open Monday 10 June
Wellington 21-22 June TSB Arena, Queens Wharf.
Set up day Thursday 20 June
Expo open Friday 21 June
Expo open Saturday 22 June
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