Mediakit 2022 Status: 11/2021 - Media Impact
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Mediakit 2022
Status: 11/2021
1
CONTENT
ICON MEDIAKIT 2022
• Portfolio Page 3
• Portrait, USP, Brand identity Page 4-6
• Positioning Page 7
• Services Page 8
• Dates & Topics Page 9-10
• Ad-Formats & Rates Page 11
• Ad-Specials & Rates Page 12-13
• Advertorials Page 14
• Social Media Page 15
ICON MEDIAKIT 2022
• Technical Specs + Data Page 16-17
• Magazine portfolio Page 18
• Contacts Page 19
2
ICON GROUP 2022
PORTFOLIO
Digital
Website
Social
Media
Print Events
Magazine
ICON MEDIAKIT 2022
3
PORTR AIT
ICON 2022
The leading German-language style magazine
ICON is a unique, internationally successful
magazine brand that is particularly distinguished by
the personal signature of founder and editor-in-chief
Inga Griese. ICON sees itself as a source of
inspiration especially for consumption-oriented and
brand-conscious readers who are interested in
fashion and jewelry, beauty and enjoyment, as well
as travelling and society. ICON is appearing in
WELT AM SONNTAG on Saturdays and Sundays.
ICON MEDIAKIT 2022
9 x a year as a supplement of WELT AM SONNTAG.
4
PORTR AIT
USP
Why ICON...
− Credible journalism meets opulent innovative
aesthetics
− Innovation leadership through investments in
international trend productions
− Highly selective choice of topics combined with
strong distribution, e.g. Only title in the
environment with annual elaborate haute couture
ICON MEDIAKIT 2022
shooting
− Internationally acclaimed stylistic competence of
founder and editor-in-chief Inga Griese
5
PORTR AIT
IDENTITY
− Singular positioning in the supplement market as
a luxury magazine with a feminine focus
− Consistent focus on style, class, posture and
elegance
− Innovation through internationally inspired focal
points, such as Shanghai in 2019 and
Korea/Seoul (ICON I 22 in planning)
− Opulence and modernity through special
ICON MEDIAKIT 2022
magazine format in classic newspaper format
"Perfect Bound"
6
ICON 2022
POSITIONING
Supplements
ICON MEDIAKIT 2022
Women's magazines
7
ICON GROUP 2022
SERVICES
ICON and Mr ICON, as well as UHREN magazine, will have a stronger
performance profile in 2022. By repositioning the carrier title WELT AM
SONNTAG, which is published in an "early edition" on Saturdays in addition to the
usual Sunday newspaper, thereby it appeals to new reader target groups in the
retail sector, ICON will be included on Saturdays and Sundays and will thus
reach the target group of Saturday shoppers to a considerable extent for the first
time and in addition.
Mr ICON continues to appear on Saturdays and Sundays and now benefits from
the change of carrier medium, now on Saturdays in the "early edition" of the high-
priced and comprehensive weekend newspaper.
A minimum print run of 300,000 copies is guaranteed for ICON and Mr ICON in
2022.
UHREN will be published for the first time on Sundays and thus reach a larger
target group in the higher-value carrier medium WELT AM SONNTAG.
ICON MEDIAKIT 2022
A minimum print run of 150,000 copies is guaranteed from November 2021.
Die Stilisten will appear on Saturdays and Sundays as a supplement in WELT AM
SONNTAG in Nielsen I with a print run of 90,000 copies.
8
ICON 2022
TOPICS
Issue Release Date Key Topics
ICON I February Fashion International – K-Culture
ICON II March Blue Issue - Sustainability
ICON III April Watches & Design
ICON IV May Jewellery & Accessoires
ICON VI September The September Issue
ICON VII September Collector‘s Issue No. 2
ICON VIII October Design
ICON IX November Watches & Jewellery
ICON X December Christmas Issue - Haute Couture
Mr ICON I March Craftmanship & Innovation
Mr ICON II October Luxury
ICON MEDIAKIT 2022
9 Subject to changes.
ICON 2022
SCHEDULE
Issue Release Date Early Booking Deadline* Booking Deadline Material
ICON I 12./13.02.2022 17.12.2021 10.01.2022 17.01.2022
ICON II 12./13.03.2022 14.01.2022 07.02.2022 14.02.2022
ICON III 16./17.04.2022 18.02.2022 14.03.2022 21.03.2022
ICON IV 14./15.05.2022 18.03.2022 11.04.2022 14.04.2022
ICON VI 03./04.09.2022 08.07.2022 01.08.2022 08.08.2022
ICON VII 24./25.09.2022 29.07.2022 22.08.2022 29.08.2022
ICON VIII 15./16.10.2022 19.08.2022 12.09.2022 19.09.2022
ICON IX 12./13.11.2022 16.09.2022 10.10.2022 17.10.2022
ICON X 03./04.12.2022 07.10.2022 31.10.2022 07.11.2022
Mr ICON I 26./27.03.2022 31.01.2022 24.02.2022 22.02.2022
Mr ICON II 29./30.10.2022 05.09.2022 29.09.2022 27.09.2022
ICON MEDIAKIT 2022
10 *AS for all premium preferred placements and ad specials /Subject to change.ICON 2022
AD FORMATS AND RATES*
2/1 page 510 mm x 335 mm 55.000,00 €
1/1 page 255 mm x 335 mm 31.400,00 €
1/3 page - portrait* 94 mm x 335 mm upon request
Preferential placements
Opening Spread 2nd Cover page + 3rd page 76.300,00 €
Cover-Gatefold** 4 pages 131.300,00 €
Against Editorial Left hand page opposite editorial 35.200,00 €
Facing Table of Content (FTC) Left hand page opposite content 34.800,00 €
Facing Table of Content II (FTC II) Left hand page opposite content II 33.200,00 €
Facing Table of Content III (FTC III) Left hand page opposite content III 33.200,00 €
Coverpages 3rd Coverpage (IBC) 33.200,00 €
Coverpages 4th Outside Back Cover (OBC) 41.300,00 €
Premium-Doublepage-Spread 1st advertiser after Opening Spread 61.400,00 €
2nd advertiser after Opening Spread 57.300,00 €
1. by the industry absolutely as DPS 57.500,00 €
Premium-Single Pages 1st right hand page 34.800,00 €
2nd right hand page 33.200,00 €
ICON MEDIAKIT 2022
1. 1/1 page of industry 34.800,00 €
11 Subject to change * Sub-formats exclusively after consultation/availability **plus technical costs on requestICON 2022
AD-SPECIALS AND RATES*
Bound-in inserts Format Rate
Supplement
up to 4 pages max. 255 mm x 335 mm 116 €
up to 8 pages max. 255 mm x 335 mm 132 €
up to 4 pages - with add-on max. 255 mm x 335 mm 129 €
up to 8 pages - with add-on max. 255 mm x 335 mm 147 €
Glued inserts
Postcard 105 mm x 148 mm 63 €
Scent seal min 40 mm x 60 mm 86 €
Booklet max. 210 mm x 230 mm 89 €
Loose inserts
up to 20g max. 215 mm x 295 mm 126 €
up to 30g max. 215 mm x 295 mm 137 €
up to 40g max. 215 mm x 295 mm 147 €
ICON MEDIAKIT 2022
The first technical station is charged at a surcharge of 10%. Partial circulation is possible for glued inserts and loose inserts on
request, these are charged at a surcharge of 10%. Ad special bookings in the total circulation are treated with priority. Further
Ad specials are possible on request.
12 * Subject to changesICON 2022
AD-SPECIALS
4-pages Covergatefold Cover-banderole around special edition
Outside - + Inside + 2nd Coverpage + page 3 Format:
2x 120x 255 mm
Gross price:
Price on request
ICON MEDIAKIT 2022
131.300 €** plus technical costs***
When booking a cover gatefold, the reservation of the opening spread must be withdrawn.
Subject to change * Ad Special orders are only binding for the publisher after submission of a binding sample of the Ad Special and its reconfirmation ** Ad Specials are not discountable but AE-
eligible *** Technical costs are neither discountable nor AE-eligible
13ICON 2022
ADVERTORIAL
In addition to classic ads, advertorials
can also be booked in ICON:
− Ad with editorial appearance
− Creation by publisher in close consultation with
customer
− Marking with the word “Anzeige“ (Ad)
Gross Price:
2/1 page 55.000 € plus 4.290 € Creative costs*
1/1 page 31.400 € plus 2.290 € Creative costs *
ICON MEDIAKIT 2022
For more: prices on request
Creative costs (incl. concept, text and layout - excl. image rights and photo production)
14
*Creative costs do not apply to advertorials delivered ready for printing. Motif approval by the publisher required.ICON 2022
SOCIAL MEDIA
Instagram: icon.magazin Sponsored Posts & Stories
− icon.magazine is ICON's social media platform, launched in
2020 on Instagram
− the editorial team posts behind-the-scene stories, personal
insights during interviews and ICON fashion shoots
− Sponsored Insta posts experience authenticity through user
trust in the ICON brand
− Over a period of 4 weeks, 4 sponsored posts will be played
4 Sponsored Posts; 200,000 AIs, 18.1 thousand followers
(11/2021)
Insta Posts gross price: 10.000 € (plus 800 € creative costs)
Insta Stories: gross price: € 10,000 (plus € 4,000 creative costs)
ICON MEDIAKIT 2022
15ICON 2022
TECHNICAL SPECS
Format 1/1 page W x H 255 mm x 335 mm
2/1 page W x H (incl. covenant duplication*): 510 x 335 mm
Printing process Cover: Sheetfed offset / Content: gravure printing
Paper Cover: 170g/m2 Picture print matte
Content: 65g/m2 UPM Ultra matte G
Resolution 300 dpi Important:
Trim 5 mm on all sides For double page spread please deliver
Processing Adhesive binding two single pages including covenant duplication.
ICC-Profile Cover: ISOcoated v2 300% Address proofs
Content: PSR_LWC_PLUS_V2_M1
Planungs- und Anzeigenmanagement
Colours CMYK 4/4 Herstellung News Media National
Data delivery PDF/X-1a, PDF/X-3, PDF/X-4 Axel Springer SE
Axel-Springer-Straße 65
ICON MEDIAKIT 2022
Delivery address http://www.duon-portal.de 10888 Berlin
apdtp-berlin@axelspringer.de GERMANY
https://transfer.axelspringer.de
* Collar doubling: Depending on motif between 3 mm and 5 mm
16ICON 2022
DATA
96% 15 years
91% 73% 83% 50% appreciate the ICON celebrated its
Women use the Men use the likes ICON well talk about ICON and exclusivity and 15-year
magazine 1 magazine 1 or very well 1 pass on ICON 1 elegance of ICON 1 anniversary in 2021 1
300.000 GUARANTEED MINIMUM PRINT RUN IN 2022 ²
ICON MEDIAKIT 2022
17 1 KANTAR GmbH, September 2020, basis: WAMS readership in ICON VI 2020, n = 250. 2 Does not correspond to the total circulation of WELT AM SONNTAG.ICON 2022
MAGAZINE PORTFOLIO
ICON Mr ICON UHREN DIE STILISTEN
The leading German- The style magazine The watch magazine for The style magazine for
language style magazine for the man discerning readers the north
ICON I 12./13.02.2022 Mr ICON I 26./27.03.2022 UHREN I 24.04.2022 DIE STILISTEN I 26.02./27.02.2022
ICON II 12./13.03.2022 Mr ICON II 29./30.10.2022 UHREN II 20.11.2022 DIE STILISTEN II 30.04./01.05.2022
ICON III 16./17.04.2022
DIE STILISTEN SYLT 18.06./19.06.2022
ICON IV 14./15.05.2022
DIE STILISTEN III 17.09./18.09.2022
ICON MEDIAKIT 2022
DIE STILISTEN IV 26.11./27.11.2022
ICON VI 03./04.09.2022
ICON VII 24./25.09.2022
ICON VIII 15./16.10.2022
ICON IX 12./13.11.2022
ICON X 03./04.12.2022
18 Subject to changeICON GROUP
CONTACT
CAROLA CURIO JACQUELINE ZIOB LISA BÖNISCH
PUBLISHER ICON / Mr ICON / UHREN OBJECTMANAGEMENT ICON / Mr ICON MARKETING MANAGER ICON / UHREN
+49 (0) 151 4404 7877 +49 (0) 151 1509 0135
+49 (0) 151 5433 1679
carola.curio@axelspringer.com jacqueline.ziob@axelspringer.com lisa.boenisch@axelspringer.com
Media Impact GmbH & Co. KG
Zimmerstraße 50 www.mediaimpact.de
10888 Berlin www.iconmagazine.de
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