Guidelines for Approval and Distribution of Tourism Brochures at Provincial Visitor Information Centres 2018
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2018
Guidelines for Approval and Distribution
of Tourism Brochures
at Provincial Visitor Information Centres
Department of Tourism, Heritage and Culture
October 2017Table of contents
Definitions………………………………………………………………….. page 3
Introduction………………………………………………………………… page 4
Section A - Criteria for Approval……………………………………... page 4
Section B – Tourism Categories………………………………………… page 6
Section C – Other Criteria / Restrictions……………………………….. page 7
Section D – Private Sector Approval and Distribution………………. page 8
Section E – Disclaimer…………………………………………………… page 9
Section F – Provincial Information Centre Contact List………………. page 9
2Definitions
Itinerary planning: To assist the visitor in planning their vacation
activities such as proposed routes of travel,
accommodations, scheduled events, etc.
Private sector brochure: A publication that has not been produced by the
Province of New Brunswick, Department of Tourism,
Heritage and Culture.
Racking: To display literature or brochures in suitable display
racks or cabinets.
Inmar Promotions: Literature Distribution Centre under contract with the
Department of Tourism, Heritage and Culture.
PVIC: Provincial Visitor Information Centre
3Introduction
The following are the guidelines set by the Department of Tourism, Heritage and Culture
for approval and distribution of tourism oriented brochures/publications at the Provincial
Visitor Information Centres (PVICs) for 2018.
The objective of these guidelines is to assist tourism operators in promoting their
product and to assist visitors with their travel needs.
Only tourism-oriented brochures that meet the following stipulations will be accepted for
distribution at PVICs and will be racked in order of priority as space permits.
Section A - Criteria for Approval
General Criteria
Tourism operator must meet the criteria listed below in order to have their brochure /
publication racked at a PVIC. These criteria are necessary for the brochures to meet
display rack specification and to avoid curling or bending of brochures.
All brochures must meet the following specification:
Products, accommodations, and campgrounds must meet market readiness
criteria as required the Department of Tourism, Heritage and Culture.
Products, accommodations, and campgrounds must have a paid listing with the
Department of Tourism, Heritage and Culture (guide and online OR online only).
One brochure per tourism business will be accepted for racking.
Brochures should not exceed 4 inches wide by 9 inches high.
Brochures of less than two panels must be printed on a minimum of 100 lb. text
weight paper or any cover weight paper.
Operators who have the same tourism brochure in both French and English (as
opposed to one bilingual brochure) may rack both of these brochures together in
the 4” x 9” space allotted to each operator at the Provincial VIC.
The English and French brochures to be racked must be identical in content &
size, and brochures must meet all the criteria as outlined in these guidelines.
It is recommended that the name of the property or attraction appears on the top
third of the front of the brochure for prominent visibility.
4Literature Content
Operators are responsible for the content of their brochures in either or both
Official Languages. The Department of Tourism, Heritage and Culture is not
responsible for the content of the brochures and will only verify the accuracy of
the following contact details: print quality, address, phone, e-mail, website details
and locator maps with accurate exit and highway numbers.
Research or studies used to validate an aspect of their business must indicate
the information source in order to substantiate their statement.
Brochures/publications that contain reference to studies or research that do not
specify the source may not be accepted.
Copy and/or visuals will be evaluated for approval.
Brochures that do not contain current information will not be accepted.
Brochures promoting events or activities occurring in subsequent years may be
accepted, dependent on available racking space.
Brochures/publications may contain paid advertising (private/public sector
advertising) provided that the advertising content does not exceed 45% of the
total content.
Brochures/publications displaying sponsorship corporate logos may be accepted.
The following is exempt from the criteria identified under Section A - Criteria for
Approval and is guaranteed racking at Provincial VICs.
All provincial tourism publications published by Tourism, Heritage and Culture.
This includes any literature published collaboratively with the department’s
corporate partners.
**It is the responsibility of the operators to remove their literature from the
Visitor Information Centre by the end of the season each year. Brochures which
are dated and include prices will be recycled or destroyed.
5Section B - Tourism Categories
Once the criteria as outlined in Section A – Criteria for Approval is met, all
brochures/publications will be reviewed as follows:
1. Roofed Accommodations, Campgrounds and Outfitters:
- Must be part of a recognized quality assurance program.
- Brochures/publications will be removed from display racks if upon
investigation, it is reported that the property is not part of a recognized quality
assurance program.
2. National, Provincial, Municipal Parks:
- Brochures listing national, provincial and municipal parks services are
accepted.
3. Regions-Communities:
- Tourism region, community, or municipal brochures, booklets and maps
which promote regions, towns and cities are accepted.
- Maximum of two brochures plus one map accepted per region, community or
municipality. (Maps will not be racked)
4. Attractions, Historic Sites, Museums:
- Brochures covering these topics are accepted.
5. Festivals, Events, Activities:
- Brochures listing festivals, events or activities that are provincial, national or
international in nature are accepted. Brochures will be racked a minimum of
ten (10) days prior to the event and removed thereafter. Brochures may be
racked earlier than ten (10) days in advance of the event, as space permits.
6. Transportation:
- Transportation schedules and rate information relating to travel to or inside
the province are accepted.
7. Government Services:
- Brochures listing provincial, municipal and federal government services are
accepted providing they are tourism oriented.
8. Other:
- Individual brochures such as recreational equipment rentals, boat charters,
marinas and automobile/recreational vehicle rentals are accepted.
6Section C - Other Criteria / Restrictions
1. Space: Where space for the racking of brochures/publications is limited, priority and
prominence will be given to items 1 through 8 under Section B - Tourism
Categories.
2. Retail & Restaurants: Retail & Restaurants providing a unique experience and who
offer local products will be considered. Flyers, coupons, special promotions, etc. of
tourism interest may be accepted.
3. Coupons or inserts within brochures must be stapled to brochure before forwarding
for racking and must not exceed overall dimensions of brochure. Discount coupons
must be stapled to the brochure by the operator and discount prices must be less
than the listed advertised rate in provincial publications.
4. Business cards will not be accepted for display.
5. Brochures offering services to visitors for a commission fee will not be accepted.
6. Brochures for real estate, general retail, grocery/convenience stores, or other non
tourism-oriented goods and services will not be accepted.
7. Out-of-province tourism brochures/publications will not be accepted unless a
reciprocal arrangement exists. Exception may be made for municipalities, tourism
regions or tourism associations within New Brunswick which are located along
provincial borders. This exception will be conditional on a reciprocal agreement with
the out-of-province partner organizations. Out-of-province advertising/promotional
content should not exceed 10 to 15% of the publication (attractions included).
Depending on the size and style of the publication, departmental discretion may
apply as to reciprocal/partner arrangement and percentage of out-of-province
advertising permitted.
8. Brochures/publications may be removed from display racks if, upon investigation, it
is found that an operator/business ceases to operate or fails to adhere to any
specific regulatory requirement.
9. Religious brochures may be racked, as space permits, if they contain only the
location of the service and time of worship. Exceptions may be made in the case of a
property which contains a museum or if it is recognized as being of an historic
nature.
10. Chains (accommodations, etc.): a minimum of 50% of the property listings and
content in each publication to be New Brunswick locations. Atlantic Canada
publications: a minimum of 25 % New Brunswick listings and content is required.
Maritime publications: a minimum of 33 1/3 % New Brunswick listings and content is
required.
7Section D - Private Sector Literature Approval and
Distribution
Approval Process
Private Sector operators must have their brochures approved by the PVIC Manager of
the Department of Tourism, Heritage and Culture or a PVIC Supervisor prior to approval
for racking or any distribution.
One copy of the brochure must be submitted by mail or by email to the PVIC Manager,
or to a PVIC Supervisor of the Department of Tourism, Heritage and Culture (See
Section F for contact info) before copies are sent to the department’s contracted
Distribution Centre for distribution.
To obtain approval of your brochure prior to the seasonal opening of the PVICs, you
may contact:
Tourism, Heritage and Culture
Manager, Visitor Information Centres
P.O. Box 6000
Fredericton, NB E3B 5H1
Tel: (506) 292-9135
E-mail: suzanne.macdonald@gnb.ca
Distribution
Choice of distribution of tourism literature to the Provincial and Municipal VICs is the
responsibility of each operator.
Option 1:
The Department of Tourism, Heritage and Culture encourages operators to participate
in the Private Sector Literature Distribution Program provided by Inmar Promotions –
Canada Inc.
Participation in this program is voluntary and a fee for service applies. For information
on the distribution program, please contact Inmar Promotions at 1-800-307-6506, or
ldc@promo-trak.com.
Option 2:
Visit any PVIC any time after June 1, 2018 and the PVIC staff will be happy to assist
you. See Section F for PVIC contact information.
Option 3:
Send literature by courier directly to the Centre (not to the local post office). Failure
to do so will result in literature not being picked up.
8Section E - Disclaimer
While the Department of Tourism, Heritage and Culture will try to ensure that all
literature accepted for distribution in accordance with these Guidelines is racked,
subject to the terms, and in the manner set out in the Guidelines, the Department of
Tourism, Heritage and Culture is not responsible for the failure of any such literature to
be racked nor for any direct, indirect, special, incidental or consequential damage or any
other damages caused, arising out of or in connection with such failure, whether in
contract, or tort.
Section F - PVIC Contact List
AULAC PVIC SAINT-JACQUES PVIC
Tel: 364-4090 Tel: 735-2747
58, Aulac Road 17412, Trans Canada Hwy (Rte. 2)
Trans Canada Hwy, Exit 513A Saint-Jacques, N. B. E7B 2J8
Aulac, NB E4L 2X2
CAMPBELLTON PVIC ST. STEPHEN PVIC
Tel: 789-2367 Tel: 466-7390
56 Salmon Blvd. 5, Route 170, Unit 4
Campbellton, NB E3N 0B2 St. Stephen, NB E3L 2Y7
Adjacent to City Center Shopping Mall
WOODSTOCK PVIC
Tel: 325-4427
109 Tourist Bureau Road
Richmond Corner, NB E7M 4W8
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