MEDIA-KIT 2018 - Home Agency Media
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MEDIA-KIT 2018
Why KNIGHT FRANK ? KNIGHT FRANK OVERVIEW
Proven global reach with 411 offices in 59 countries on
6 continents employing over 14,000 professionals
KNIGHT FRANK STANDS FOR THE HIGHEST
STANDARDS OF QUALITY AND INTEGRITY IN
OUR GLOBAL NETWORK
GLOBAL PROPERTY TRANSACTIONAL,
OVER
335
MANAGEMENT AND ADVISORY SERVICES. OUR
REPUTATION FOR UNCOMPROMISING
A dedicated French team and International Residential PROFESSIONALISM IN EVERYTHING WE DO IS
Development department, allowing us to specifically target new EARNED DAY IN AND DAY OUT SERVING OUR
CLIENTS AND EARNING THEIR TRUST.
home buyers
Knight Frank has grown to become the world’s largest OFFICES
52
privately owned global property agency and
A substantial database of wealthy buyers globally, providing consultancy. Today it is widely regarded throughout
IN
the world as the firm of choice for high quality
unrivalled access to key target markets and purchaser groups for commercial and residential property.
this scheme In the 1960s the firm expanded into Europe, and in the
decades that followed, acquired offices in Asia-Pacific
and Middle East, Australia, Africa and the Caribbean. COUNTRIES
We have been active in France for more than 27 years, with Its global network, including US based Newmark
Grubb Knight Frank, encompasses over 335 offices
over 20 offices covering prime destinations globally.
Operating as a Limited Liability Partnership, the firm’s
Proprietary Partners are free to run the business in
Our experience and in-depth knowledge is unbeatable in the such a way that has led to sustained success and a
corporate culture that helps it recruit and retain the
market today. Our combined and dedicated London resource best people who are the essence of the firm.
ensures a flawless link between local and international Knight Frank remains wedded to its core objectives of
progressing global growth and capitalising on market
networks. share opportunities in both the residential and
commercial property sectors. It continues to preserve
and attract excellent talent in order to provide
exceptional service to its clients.
We’re passionate about property. We aim to be
progressive in our thinking. And above all, we are
consummately professional in everything we do.
Knight Frank LLP is the leading independent global
residential and commercial property consultancy.
10 REGENCY WALK
Knight frank french riviera - History Distribution
Prestigious French Riviera Properties Knight Frank French Riviera agencies :
Valbonne Village
Knight Frank EN SAS is an associated member of the Knight Frank LLP network selling luxury real estate
Mougins Village
on the French Riviera. Its local offices of Mougins Village, Valbonne Village and Cannes cover the central
Côte d'Azur. Cannes
Benefit from a rich experience in selling various real estate such as hotels, new developments, coastal
and inland properties. Knight Frank French Riviera exclusive clients, our local network of clients counts over 10 000 contacts: direct,
Have also been involved with many prestigious and renowned property sales on the French Riviera. mailing, e-mailing
Established locally since 2001, Knight Frank EN SAS implements the ethical policy that the Knight Frank
International Network is passionate to pursue.
Knight Frank French Riviera Events :
Location-France Spring/Summer Magazine Launch during Knight Frank French Riviera event
One of the world’s iconic and leading touristic area destinations in a prestigious property during MIPIM 2018 gathering over 200 people in
Established as a global standard for luxury living and visiting partnership with luxury cars brands
Exceptional combination of culture, gastronomy, weather and new residential benchmark Autumn/ Winter Magazine Launch during Knight Frank French Riviera event/
A unique in the world rental market for congress and holiday party in a Cannes Croisette prestigious penthouse
Stable economic & political environment
Excellent access from, and to, all major global cities Knight Frank French Riviera sponsored events & partnerships :
Cycle to MIPIM 2018, Club Peloton, MIPIM, MAPIC, Golf Country Clubs,
Destination
International schools, Yacht shows
The French Riviera is the capital of cool, chic and lifestyle desired by the global elite
Accessible from international airport, private airport within 30 to 45 minutes
Wide range of historical and cultural experiences available within minutes
Unique gastronomic and wine culture
Strict planning regulations KNIGHT FRANK FRENCH RIVIERA WEBSITE through digital version
Weather, Med and yachts
www.EstateNetPrestige.com
Local Context And social networks
Within minutes of Cap d’Antibes, Mougins and Nice
Excellent public transport connections Other distribution channels :
An area in constant development • Exclusive hotels/ restaurants in Antibes, St Paul, Valbonne, Mougins and Cannes
• Private jets, helicopters and chauffeur services
• All the team mail signature
AGENCY MAGAZINES
The Knight Frank French Riviera Magazines display the most luxurious properties currently available for sale and
for rent in the South of France.
68 PAGES - 20 000 COPIES
RELEASE DATES : MARCH 2018/ SEPTEMBER 2018
FREQUENCY : BI-ANNUAL
LANGUAGE : FRENCH/ ENGLISH
Magazine Format : 210 x 297 mm
Double-Page Format : 420 x 297 mm
AVAILABLE IN DIGITAL VERSION
Target buyers
How do we capture our target buyers?
Target Markets Targeting International Wealth
Our international sales teams are focused on targeting HNWI clients, working directly with London’s IPM (International
Project Marketing) team. A joined-up approach is needed to access these individuals either directly or via ‘wealth
What attracts International buyers to this project? gatekeepers’ such as wealth managers, private banks, and trusted advisers.
A main theme from the Wealth Report is that HNWIs are very focused on buying property in Access to HNWIs
locations that offer political and economic stability. Tax concerns may shape their searches, but
fundamentally it is safe and secure, lifestyle driven locations that they want. In each location we work with many of the private banks and their clients.
The principal means by which we access HNWIs is via the following:
The Wealth Report also includes an assessment of factors HNWIs consider most important • Key private banks and financial institutions.
within a global location. Across all HNWIs, the following percentages were offered: • Professional introducers
• Wealth advisers
Factor Percentage • Luxury brand associations
Buyer Nationalities Provence, Alpes,
Personal security and Easy access to other Cote D’Azur 2014-2015 Global Property Wealth
safety 63% cities 14%
Economic openness 60% Excellent healthcare • Knight Frank holds detailed personal records and information on the property interests of 150,000 contacts
Social stability 51% services 13% • The database includes 673 US $ billionaires that are known to Knight Frank and in excess of 1,000 central millionaires
Availability of luxury Excellent transport • This database has been assembled over 25 years of servicing global HNWIs for all their property requirements around
housing 27% network 12% the world
Presence of other HNWIs Vibrant arts scene 6%
25% Freedom of speech/press Access to these markets is anchored by the
Excellent education 3% production of Knight Frank’s annual Wealth Report
systems 21% • 400 wealth managers were interviewed who have
Political influence 17% access to in excess of 15,000 HNWIs
Internationally diverse • In 2014, the report was simultaneously launched
residents 16% in London, Madrid, Hong Kong, Singapore,
Sydney, Shanghai, Geneva and Jersey
• Property Week referred to it as ‘the most
influential piece of research in the global property
Buyer Wealth Provence, Alpes, Cote market’
D’Azur 2014-2015
Enquiry price level Nice, Cannes, International View
Antibes 2014-2015 • Annual Knight Frank publication published in April
showcasing the finest luxury properties on the
market around the world
• Over 25,000 English printed copies will be
distributed through Knight Frank’s regional and
international network of offices to prospective
buyers, vendors and investors
French View & French Riviera View
• Annual Knight Frank publications produced by the
London and Cannes officeq showcasing the finest
French properties for sale
• 10,000 copies printed
RATES € EXCL. VAT PER ISSUE
STANDARD
1 Page 2 500 €
1 Double-Page Spread 4 000 €
PREMIUM INSIDE
Double-Page Spread Before Content 4 500 €
Facing Edito 3 300 €
Face Content 3 100 €
COVERS
Inside Front Cover 4 000 €
Inside Back Cover 3 500 €
Outside Back Cover 6 000 €
Double-Page Spread Opening on inside Front Cover 5 500 €
A P U B L I C AT I O N O F
HOME AGENCY MEDIA
w w w. h o m e a g e n c y - m e d i a . c o m
pub@homeagency-media.com
37, rue Docteur Calmette - 06400 Cannes - France
T. +33 (0)9 50 10 83 83 - F. +33 (0)9 55 10 83 83
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