MARKETING PRESENTATION - The Chris Wylie Team
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MARKETING PRESENTATION
www.countonchris.com
REDEFINING
SERVICE IN REAL ESTATE
Selling a home in today’s market can be challenging – The Chris Wylie Team understands that. While the
market can be challenging, hundreds of homes are sold each week in the Houston and The Woodlands
Area. What’s the difference between selling your home or failing to do so? The Details! Whether it’s
our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at The
Chris Wylie Team, no detail is overlooked. We pride ourselves in the use of technology and innovation
to maximize the exposure of your home. We created this guide to help educate you as a Seller, and
empower you to make the right decision when selecting the best agent to market and sell your home.
When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on
what needs to be done to have a successful sale of your home. There are many components to a successful real
estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked.
With a proven track record, the right skill set, and years of experience, The Chris Wylie Team has the right tools to
successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done!
“The Chris Wylie Team Guarantee” – If you are unhappy with our service at anytime, just send us written
notice and we will unconditionally release you from your listing contract with RE/MAX Partners.
Now more than ever, choosing the right real estate agent matters!
Chris Wylie
The CHRIS WYLIE TEAM
CHRIS WYLIE
PROFESSIONAL EXPERIENCE
Credentials Background
ABR - Accredited Buyer Representative Texas Licensed Realtor Since 1989
CRS - Certified Real Estate Specialist Full Time Real Estate Professional
GRI - Graduate Realtor Institute Native Houstonian
CDPE - Certified Distressed Property Expert
LHMS - Luxury Home Marketing Specialist Previous Awards
SRES - Senior Real Estate Specialist Houston Business Journal Top 25
Howard Briton Star Power Graduate
Professional Affiliations RE/MAX Platinum Club
Houston Association of Realtors RE/MAX Texas Hall of Fame
Texas Association of Realtors RE/MAX Chairman Club
National Association of Realtors
Northwest Chamber of Commerce
YOU’LL REMEMBER
The CHRIS WYLIE TEAM’S SERVICE
PROPERTY SOLD IN 17 DAYS
“The CHRIS WYLIE TEAM sold our home in 17 days! We closed our sale, moved and purchased a home in another state,
where we had to be for our family. I know many people that haven’t had that kind of success. Thanks again for everything! ”
-Walter & Temple Couch
SOLD IN EIGHT DAYS – FOR MORE THAN LIST PRICE
“We made the mistake of hiring a friend to sell our house. After it sat on the market for over 220 days, we canceled the
listing and called Chris Wylie. We knew Chris as a Realtor in the neighborhood, so we decided to sell with The Chris Wylie Team.
After eight days on the market with Chris and her staff, and we had an acceptable offer. We closed shortly thereafter.”
-Howard & Rhonda Knowles
HOUSE SOLD IN 2 DAYS
“When it comes to negotiations, Chris and her team are the best! Her understanding of the market and communication is unmatched!
Thank you for your hard work and keeping us informed every step of the way.”
-Brian & Mary Caroline Pickryl
GREAT SERVICE
“Chris, what can we say? Without your help, we would never have found this place. We’re looking forward to moving in!”
-Rebecca & Daryl White
FUTURE REFERRAL
“We actually have two people to thank for getting our property sold so quickly. You, Chris, for doing all the work,
and the friend who recommended you to us. We’ll return the favor by passing your name along to others.”
-Donna & Carl Lindberg
The CHRIS WYLIE TEAM SALES 2010-2015 651 HOMES SOLD | $142.8 MILLION IN SALES
INFORMATION RESOURCES
USED IN HOME SEARCH, BY AGE
(Percent of Respondents)
AGE OF HOME BUYER
All Buyers 18 to 24 25 to 44 45 to 64 65 or older
Online website 89% 92% 94% 89% 77%
Real estate agent 87% 90% 86% 89% 88%
Mobile or tablet website or application 57% 64% 71% 47% 33%
Mobile or tablet search engine 54% 58% 67% 44% 32%
Yard sign 51% 37% 52% 52% 43%
Open house 48% 23% 49% 49% 42%
Online video site 29% 16% 26% 31% 32%
Home builder 20% 16% 18% 21% 21%
Print newspaper advertisement 20% 21% 17% 23% 24%
Home book or magazine 13% 10% 13% 14% 14%
Billboard 6% 5% 5% 5% 4%
Television 3% 2% 4% 4% 2%
Relocation company 3% 3% 4% 5% 2%
Source: National Association of Realtors®/2013 Profile of Home Buyers and Sellers
www.MorrisonResidential.com
www.countonchris.com
FIRST STEP
FIRST STEPTAKEN
TAKEN
DURING THE
DURING THE HOME
HOME
BUYING PROCESS
BUYING PROCESS 14%
55%
14%
internet (home searches & research)
realtor
55% 7%
7% call on yard sign
7% contacted a lender
6% other
5% friend | relative | neighbor 7%
3% open house
2% OT
new builder HE
R
2% researched neighborhood area information 6%
* local newslpapers & magazines
* knew the seller
5%
* home buying seminar
3%
* read books or guides
2%
2%
* * * *
* Less than 1% Source: National Association of Realtors®/2015 Profile of Home Buyers and Sellers
The CHRIS WYLIE TEAM OF MARKETING PROFESSIONALS MAKE YOUR HOME SPECIAL! see for yourself... 01/ TEAM APPROACH 09/ HOUSTON ASSOCIATION OF REALTORS MLS 02/ PHOTOGRAPHY 10/ NATIONAL/INTERNATIONAL NETWORK 03/ SIGN & QR CODE 11/ EMAIL BLASTS TO OUR DATABASE 04/ LOCKBOX & GUARD 12/ PROSPECTING OUR BUYER DATABASE 05/ DISTINCTIVE PROPERTY FLIERS 13/ HOME WARRANTY COVERAGE 06/ SOCIAL MEDIA & WEBSITE EXPOSURE 14/ ACCURATE FEEDBACK 07/ JUST LISTED POWER CARDS 15/ RE/MAX NETWORK 08/ OPEN HOUSE 16/ SELLER ASSISTANT PROGRAM
01/ TEAM APPROACH 02/ PHOTOGRAPHY 03/ SIGN & QR CODE 04/ LOCKBOX & GUARD
A team will always accomplish Our photographs are Our for sale sign will promote We will place a HAR MLS
more than an individual! outstanding! Please go your home professionally approved lockbox and
The CHRIS WYLIE TEAM to our listings and see and the QR code will get guard on the exterior of
is well trained in customer examples of our work. information to prospects your property enabling other
service, marketing, high level Websites, home fliers and 24/7. licensed realtors to preview
negotiations and sales! photos in MLS will appear and show your home.
lifelike.
The CHRIS WYLIE TEAM
D D D D
TE TE TE TE
LIS LIS LIS LIS
6507 KODES CLAY COURT 6214 CORAL RIDGE 2703 SOUTHERN OAKS 27 MANOR LAKE ESTATES
Wimbledon Champions Estates Champions South Northgate Forest Gleannloch Farms
LD LD LD LD
SO SO SO SO
5302 OLYMPIA FIELDS 6031 CORAL RIDGE ROAD 5214 CHAMBLER COURT 5134 WESTERHAM
Huntwick Forest Champions South Woods of Wimbledon Woods of Wimbledon
see more at www.countonchris.com
This is not intended to solicit properties currently listed for sale
05/ PROPERTY FLIERS 06/ EXPOSURE 07/ JUST LISTED CARDS 08/ OPEN HOUSE
Professionally designed and • Zillow.com Our mailing campaign will While Open Houses aren’t
commercially printed, a The • Realtor.com showcase your home to your for every property, we will
CHRIS WYLIE TEAM flier will • Truila.com neighbors and allow them advertise and hold the event
showcase your home in the • Homes.com the opportunity to show it if circumstances merit – and
best possible way. to buyers they know who are guaranty activity.
• HAR.com
looking in the neighborhood!
• REMAX.com
• CountOnChris.com
• ChrisHoustonRealEstate.com09/ HAR MLS 10/ NATIONAL/INTER 11/ EMAIL BLASTS 12/ BUYER DATABASE
The CHRIS WYLIE TEAM Because The CHRIS WYLIE We have thousands of email We have 100s of active buyers
participates in the Houston TEAM participates in the addresses in our data base. searching our websites.
Association of Realtors RE/MAX Global network, Clean, simple and direct We check those prospects,
Multiple Listing Service, so your home will be promoted emails will be sent to feature narrow the searches down to
your listing will be exposed nationally and internationally. your home in the best light to the most likely prospects and
to over 30,000 Houston area This gives your property agents, buyers and anyone contact them!
realtor members! worldwide exposure. interested in your home!
13/ HOME WARRANTY 14/ FEEDBACK 15/ RE/MAX NETWORK 16/ SELLER ASSIST PROGRAM
Sell your property with peace So you can make necessary The RE/MAX network is Selling your existing
of mind - covered service changes to your home selling 100,000 sales associates residence, and hoping to
problems will be resolved, strategy, we will provide in 100 countries strong. move to another home in the
while also providing you feedback received from RE/MAX has the world’s area? We will discount the
additional after-sale liability prospective buyers and agents #1 greatest real estate commission on your listing, if
protection. having viewed your home. brand. Your listing will be our team helps you purchase
included in the RE/MAX your next property.
network.LISTINGS
HOME SELLING PROCESS
pre-listing listed and active under contract
schedule an appointment marketing campaign started offer(s) received
meet with the chris wylie team professional photography taken offer(s) negotiated
discuss best strategy for selling signs installed offer accepted
formal listing presentation submitted to multiple listing service back-up offer(s) accepted
executed sales agreement qr code & property website inspections & disclosures completed
property evaluation/appraisal property brochure delivered appraisal completed
market analysis completed direct mail campaign launched contingencies removed
sales price established print campaigns launched property closes
blog & social media postings refer friends to the chris wylie team
email campaign started
open house
listing uploaded to websitesINTELLIGENT
Int
Intelligent PRICING
elligent Pricing & TIMING
and Timing
Competitiv
ompetitivee pricing attr
attracts
acts mor
moree pr
prospectiv
ospectivee buyers.
Based on the price pyramid, it is clear that more prospective buyers are brought in when a house is listed at a
fair market value than if it is listed at a higher than market value. Additionally, even more buyers are brought in
when a home is priced below market value.
It is imperative to price a home right from the beginning. Interest in a particular home peaks when it is first
listed. This is when the greatest number of real estate agents and prospective buyers come to see a home.
Therefore, the highest chance to sell a home at a fair market value is when it first goes on the market.281.583.9393 / 14202 Champion Forest Drive, Houston, Texas 77069 / www.countonchris.com
EQUAL HOUSING
OPPORTUNITYYou can also read
