Media Pack 1 - YM Liverpool
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 1
M e d i a Pac k
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 2
Contents
About YM Liverpool 3
Readership 4
Social Media 5
Marketing OP P O rt u n i t i e s
• Magazine 6
• Native content 9
• Inserts 11
• Website 12
• Newsletters 14
• Events 15
Costs: Print 16
Costs: Web/Digital 17
Costs: Events 18
2019 Schedule 19
Contact us 20
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 3
About Us
Live r p o o l ’s m ost w i d e l y re a d m a g a z i n e # s i n ce1999
FoREWoRD in 2019 Liverpool’s most widely read magazine,
YM Liverpool enters its 20th year.
For two decades our publication has celebrated the story of
the city region’s ongoing renaissance as a destination to live,
work and visit; developing a loyal readership along the way.
A trusted, go-to print and online magazine for all things
Liverpool, it covers everything from standout homes and
‘where to live’ guides to style tips and trends, travel, the
latest restaurants and attractions and high profile
interviewees.
Liverpool City Region-focused independent, quality
content is brought to an ever-growing audience across a
range of platforms, including our monthly print edition,
frequently updated website and social media platforms,
regular e-newsletters and live events.
In turn, a diverse range of opportunities is available to
help your brand catch the eye of our broad and long-
established audience, and varied and bespoke options to
suit the needs of your business.
> Founded in 1999 YouR
> Circulation of 50,000 kEY
> In print and online CoNtACt
> Rebranded in 2018
from ‘Your Move’
> Dedicated editorial Catherine McCarthy
team producing Media & sales
original content catherine@movepublishing.co.uk
0151 709 3871
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 4
Readership
A loya l fo l l ow i n g of re a d e rs b ot h i n p r i nt a n d online
50,000 15,000 30,000
print circulation website users page views
average per month
our print edition can be A typical user will our most popular online
found across the city and view more than one features receive 1000s
is stocked regularly at page each time they of unique views
leading supermarkets. visit our website. throughout the year.
kEY DEMogRAPhICS AgE
Based on analytics data for YMLiverpool.com
OTHER
• 49% of readers aged 25-44
25-34
• 45,000 website visitors from Liverpool annually 28%
55-64
• 50% of users view YMLiverpool.com via their mobile 15%
35-44
45-54
• Male to female ratio: 52% / 48%
21%
20%
• engaged users most commonly spend up to 10 minutes
on feature pages
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 5
Social Media
11,500 fo l l owe rs a n d g row i n g , a c ros s t h re e c h annels
FACEBook INStAgRAM NEW tWIttER
5,670+ 1,130+ 4,700+
page likes / followers followers followers
18,000 4,000 190,OOO
Data correct as of 1 January 2019
average reach per month average reach per month average impressions per month
600 1-3 10,500
average daily reach posts per day average profile visits per month
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 6
Opportunities M AGA Z I NE
PRINt ADVERtISINg
Proposed content for 2019
• ‘Where to live’ area guides
• Restaurant reviews
• travel features
• Local entertainment
• Celebrity interviews
• Seasonal topics
• Latest fashion
• home interiors
• Culture guides
• Event coverage
• Art & performance
View latest issue online
ADVERt SIzES
double Page spread (dPs) Full Page Full Page Half Page Half Page Quarter Page
To Edge Inset Portrait Landscape Portrait
420mm x 297mm 210mm x 297mm 180mm x 267mm 85mm x 267mm 180mm x 126mm 85mm x 126mm
cOMMerciaL suPPOrting editOriaL tecHnicaL
• 12 issues each year (monthly) Accompany your advertisement • Press quality PDF artwork
• three cover positions: Inside with a complimentary editorial • All images CMYk & 300dpi
front, inside back, back cover piece such as a news item • Supplied via email or transfer
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 7
Opportunities M AGA Z I NE
ADVERtISINg ExAMPLES
Double page spread (DPS) Full page
half page landscape half page portrait (within feature)
& quarter page
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 8
Opportunities M AGA Z I NE
EDItoRIAL ExAMPLES
Lifestyle guide Restaurant review
home interiors Where to live guide
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 9
Opportunities N AT I V E CO N TENT
WhAt IS NAtIVE?
Native advertising is sponsored content, created by
publishers on behalf of brands.
unlike traditional advertising which takes on a company’s
branding explicitely, native ads match the visual identity of
the platform they live within (e.g. magazines, websites, etc)
and look and feel like natural, organic editorial content.
What type of content does it include?
We support a variety of content, including but not limited to:
• articles: tips and advice, company and project milestones, interviews, case studies…
• Picture-led: Event coverage, inside new homes, restaurants and attractions…
• Product mood boards: gift guides, home and style trends, new products…
2x 300x 18%
Native ads result in twice as Native ad headlines yield Native ads register an 18%
much attention and focus 300x more consumer attention higher lift in purchase intent
...Compared with more traditional advertising such as website banners.
t H e n at i ve jOurneY
Print: magazine feature online: website article + newsletter story Social media: campaign
For more information please contact our media team on 0151 709 3871.
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YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 10
Opportunities N AT I V E CO N TENT
NAtIVE ADVERtISINg ExAMPLES
Restaurant recipe New products Student coupons
Case study house-buying guide
For more information please contact our media team on 0151 709 3871.
10YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 11
Opportunities I N S E RTS
Reach over 50,000
loyal readers across the Liverpool
City Region with YM Liverpool’s
insert distribution
Convert your marketing into
an insert and let us put it in
the hands of our local readers.
Why choose YM Liverpool?
• reach an engaged local demographic
• in print since 1999 with a loyal readership
• coverage across the Liverpool city region
• cheaper distribution costs than the Post Office
INSERtS CAN BE EIthER...
inserted into the magazine outserted in an envelope
OR
For more information please contact our media team on 0151 709 3871.
11YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 12
Opportunities WEBSITE
YMLIVERPooL.CoM
Leaderboard banner
728px x 90px
Displayed at the head of each and
every page
ALL BANNERS LINk thRough
to YouR ChoSEN WEBPAgE
MPu banner
255px x 255px
Displayed at the right hand side of
content on every page
*Upgrade to MPU+ banner to double the height of
the banner and include more of your marketing
Mid-article banner
728px x 90px
Strategically place your banner
within any of our editorial features
*Please see page 13 for more info on our
editorial sections
Feature (native content)
Full webpage/post
Please see page 9 for more info or
speak to our media team to discuss the
native packages we offer
For more information please contact our media team on 0151 709 3871.
12YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 13
Opportunities WEBSITE
Dive rs e co nte nt f ro m l a te st n ews to c u l t u ra l guides
WEBSItE CoNtENt & SECtIoNS
Complementing the print magazine, YMLiverpool.com takes our features to readers
ymliverpool.com makes our quality Liverpool City beyond the 50,000 printed monthly copies and is
Region-focused content available anytime at the also regularly updated with the latest news and
touch of a button, be it on a desktop, tablet or online-exclusive content, providing more
mobile phone. opportunities than ever to showcase your brand.
news Property Liverpool Life What’s On Food & drink
the latest updates • Where to live • Style & Shopping • Weekend guide • News
on developments, guides
new openings and • Celebrity • Events & • Restaurant
culture around the • Property market interviews Attractions: gigs, reviews
Liverpool City highlights performances,
Region. • travel guides • Bars & nightlife
• Development shows, etc.
updates • Art & Culture • Where to go
• Clubbing
guides
• home interiors • theatre
• Festivals
• Food trends
• Buyers guides: • Sport
• Exhibitions
first-time, shared
• Music
ownership, rental, • Family fun
buy-to-let, • Charity
students
• Photo galleries
• Landlords info
Mid-article Banners
We will work with you to decide which section and specific features are most suitable for your promotion.
View live example of a mid-article banner Visit website
For more information please contact our media team on 0151 709 3871.
13YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 14
Opportunities N EWS L E T T ERS
3,000+
WEEkLY EMAILS
YM Liverpool Weekly ready for the Weekend
• Sent each Wednesday • Sent each Friday afternoon
subscribers
lunchtime • A guide to the weekend ahead,
• A round-up of the previous highlighting entertainment,
week’s biggest news stories events and attractions
6,000+
from the Liverpool City Region • headlines link through to a
• headlines link through to full dedicated webpage
stories on website
views per month
28%
click-through rate
ADVERtISINg oPPoRtuNItIES
• Leaderboard Banner - Placed horizontally between elements of the newsletter (e.g. in head)
• Featured story (content marketing) - Linking through to your featured webpage on our site
For more information please contact our media team on 0151 709 3871.
14YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 15
Opportunities EV E N TS
Crea te ex p e r i e n ce s fo r yo u r c u sto m e rs a n d c lients
EVENt SPoNSoRShIP & PLANNINg
Contact our media team on
From adding your brand to YM Liverpool’s roundtable discussions on
0151 709 3871 to discuss
hot topics, to having a bespoke networking event tailored to the needs
the options available to suit
of your business, we have a range of event planning and sponsorship
opportunities available.
your needs and budget.
our services can include everything from securing a venue and
bringing the right audience together to creating strong, relevant
content for the event and looking after the catering and coordinating.
Previous event images
For more information please contact our media team on 0151 709 3871.
15YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 16
2019 Costs - Print
MAgAzINE ADVERt
Opportunity details / duration cost (per ad) cost (total)
Double page spread Published in one issue £2,310 £2,310
6 issues (10% discount) £2,079 £12,474
12 issues (25% discount) £1,559.25 £18,711
Full page advert Published in one issue £1,155 £1,155
to edge or inset 6 issues (10% discount) £1,039.50 £6,237
12 issues (25% discount) £866.25 £10,395
half page advert Published in one issue £640 £640
Landscape or portrait 6 issues (10% discount) £576 £3,456
12 issues (25% discount) £480 £5,760
Quarter page advert Published in one issue £395 £395
Portrait 6 issues (10% discount) £355.50 £2,133
12 issues (25% discount) £296.25 £3,555
NAtIVE ADVERtISINg
Opportunity details / duration cost
Full page print feature Bespoke feature within YM Liverpool magazine £1400
+ Webpage feature Extend the reach of your feature on our website included
+ Newsletter story Promote your online feature via our newsletter included
+ Social media campaign Promote your feature with a schedule of tweets included
INSERtS
Opportunity details / duration cost
Flyer inserted into magazine Included within one (or multiple) issue(s) PoA
*Must be smaller than A4
For more information please contact our media team on 0151 709 3871.
16YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 17
2019 Costs - Web/Digital
WEBSItE
Opportunity details / duration cost
Leaderboard banner one month £250
MPu banner one month £200
MPu+ banner one month £450
Content marketing one piece published as its own page on website PoA
opinion piece or expert advice and featured in one newsletter
NEWSLEttERS
Opportunity details / duration cost
Leaderboard banner one week (two emails) £500
discounted rates negotiable for bookings made over extended periods (e.g. 3 months, 6 months, etc.)
For more details or to make a booking, please contact Catherine on 0151 709 3871.
For more information please contact our media team on 0151 709 3871.
17YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 18
2019 Costs - Events
EVENt SPoNSoRShIP
Opportunity details / duration cost
Event sponsorshop Exclusive sponsorship PoA
headline sponsorship (where available) PoA
Associate sponsorship (where available) PoA
EVENt PLANNINg
Event planning costs are provided on a completely adhoc basis. Based on your specific needs and
budget, we will tailor a package to create a unique, bespoke event for your brand or business.
For more details or to begin planning your event, please contact catherine on 0151 709 3871.
For more information please contact our media team on 0151 709 3871.
18YML Media Pack 2019.qxp_x 17/01/2019 11:26 Page 19
2019 Schedule
Ym LiverpooL pubLishing scheduLe
Issue No. Issue Month Print Date Distribution
469 FebruarY 2019 mon 28 Jan Thu 31 Jan
470 march mon 25 Feb Thu 28 Feb
471 apriL mon 25 mar Thu 28 mar
472 maY Tue 23 apr Fri 26 apr
473 June Fri 24 maY Thu 30 maY
474 JuLY mon 24 Jun Thu 27 June
475 augusT mon 22 JuL Thu 25 JuL
476 sepTember Fri 23 aug Thu 29 aug
477 ocTober mon 23 sep Thu 26 sep
478 november mon 28 ocT Thu 31 ocT
479 december mon 25 nov Thu 28 nov
480 JanuarY 2020 Fri 20 dec Fri 3 Jan
For more information please contact our media team on 0151 709 3871.
19YML Media Pack 2019.qxp_x 15/01/2019 14:12 Page 20
Contact Us
Co nta c t u s to d i s c u s s h ow yo u ca n b e i nvo l ved
“If you have any questions or
you would like to book any of
Catherine McCarthy
our opportunities please don’t
Media & sales hestitate to get in touch.”
catherine@movepublishing.co.uk
0151 709 3871
YM LIVERPooL hQ
YM Liverpool is based in the
heart of Liverpool city centre,
between Liverpool oNE and
the business district.
Move Publishing Ltd
Pacific Chambers - Suite 4
11-13 Victoria Street
Liverpool
Merseyside
L2 5QQ
call us on 0151 709 3871
Follow us
YMLiverpool
YMLiverpool
ym_liverpool
© 2019 google
For more information please contact our media team on 0151 709 3871.
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