MEDIA INFORMATION 2021 - The World of Superyachts - PRICE LIST No. 35 - Delius Klasing
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MEDIA INFORMATION 2021
The World of Superyachts
Foto: © Wider Yachts
PRICE LIST No. 35
SUMMARY 2
BOOTE EXCLUSIV PRINT BOOTE EXCLUSIV DIGITAL
The magazine 3 BOOTE EXCLUSIV App 10
Readership 4 BOOTE EXCLUSIV App FlexSlider 11
Publication schedule 5 Display Ads 12
Dimensions / Rates Video Advertising 13
Editorial section 6
Newsletter 14
Brokerage / Charter 7
Content Marketing
Ad Specials 8 Sponsored News 15
DK-Brand-Combination 9 Advertorial 16
EVENTS 17
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Martin Hager
www.dk-mediasales.de/ 33602 Bielefeld, Germany exclusiv@boote-exclusiv.com
kontakt-wassersport telephone +49 521 559 0 ABC-Str. 21
20354 Hamburg, Germany
THE MAGAZINE 3
FLYING FOX
Wohlfühl-Palazzo
Die 136-Meter-Lürssen „Flying Fox“ ist ein Superlativ in Reinform. Espen Øino
entwarf die Kurven des 32 Meter hohen Sechsdeckers, der mit einem
400-Quadratmeter-Spa-Bereich selbst anspruchsvollste Gäste überzeugt –
sofern diese vier Millionen Euro pro Charterwoche investieren.
Text Martin Hager Fotos Guillaume Plisson
Gewaltiger Auftritt: Für das geschwungene Exterior des voluminösen
Verdrängers (9022 Gross Tons) zeichnete Espen Øino verantwortlich.
Der Mann auf dem Bug-Helipad verdeutlicht die Dimensionen.
36 BOOTE EXCLUSIV 3/20 BOOTE EXCLUSIV 3/20 37
Published since In 2018 BOOTE EXCLUSIV celebrated Technology experts and first class pho-
1988 its 30th Anniversary! tographers ensure an exciting and varied
Sold circulation This is a significant milestone: over 150 composition of features in every issue.
43,530 copies issues, over 26,000 pages, more than The editorial staff report exclusively on
(according to the publisher) 700 presented yachts, over 3,000 construction projects, brand new yachts
Frequency of publication yachts visited and over 3.5 million maga- and developments, as well as on the
6 x per year zines sold. Since 1998, the mega yacht people behind the huge projects and
Magazine size magazine has been taking its readers invite its readers from all over the World
249 mm × 310 mm into the World of super yachts and to dream - not only in the magazines, but
Processing maritime luxury. also on our well-known digital channels.
Perfect binding BOOTE EXCLUSIV has long since
Copyprice conquered and spearheaded the Superyachting - a World of its own.
€ 12.00 German-speaking market for mega yacht A readership that couldn‘t be more
magazines. Surrounded by a fascinating exclusive and affluent.
industry that is continually re-inventing In the World of mega yachts, quality,
itself, the brand provides first-class impeccable design and exclusivity are a
opportunities to successfully position must. Here the budgets are practically
itself in fast-growing markets. limitless. The aim is to experience the
most unconstrained form of freedom.
Well known and respected specialist
journalists from all over the World ensure
a well-founded editorial environment.
READERSHIP 4
74
RANGE 8 TIMES
133,600 approx.
the reader %
READERS picks up each of readers buy
93%
issue every issue
BOOTE EXCLUSIV readers are
of our readers are men
TREND-
BOOTE EXCLUSIV
SETTERS AND
readers INNOVATORS
136
are interested in cars
holidays & travel
modern living 77 %
design & furnishing
sophisticated hotels
of
hi-fi devices
consumer electronics MINUTES readers
are
is the average
7,482 reading time self-employed
or
per issue in management
EURO
average net
household income
3,814 Euro
is the average financial scope of
(total population 3,288 Euro) the BOOTE EXCLUSIV readers
USING BOOTE
EXCLUSIV-CHANNELS 50
YEARS
85 % as a magazine, 27 % web page, is the average age of
21 % newsletter, 14 % App/digital BOOTE EXCLUSIV readers
Sources: AWA 2020 and Readers Survey 2018 (Market Research)
PUBLICATION SCHEDULE 5
FIRST SPECIAL BOOKING DEADLINE
ISSUE NO.
SELLING DAY TOPICS DEADLINE FOR PRINT DATA
January/February 01/2021 06.01.2021 boot Düsseldorf 18.11.2020 02.12.2020
March/April 02/2021 03.03.2021 20.01.2021 03.02.2021
May/June 03/2021 28.04.2021 17.03.2021 31.03.21
July/August 04/2021 30.06.2021 18.05.2021 02.06.2021
Cannes International
Boat Show,
September/October 05/2021 01.09.2021 21.07.2021 04.08.2021
Monaco Yacht Show,
Salone Nautico Genova
November/December 06/2021 03.11.2021 22.09.2021 06.10.2021
January/February 01/2022 05.01.2022 boot Düsseldorf 18.11.2021 01.12.2021
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 498 × 310
SIZE B/W 4C
App
1/1 € 3,440.00 € 6,260.00 included
1/2 € 1,910.00 € 3,330.00 + link activation
+ picture gallery
1/3 € 1,530.00 € 2,400.00 + video
1/4 € 1,070.00 € 1,780.00
2/1 € 6,690.00 € 12,340.00
1/1 page
Trim size* 249 × 310
SPECIAL POSITIONS
4C
Pole position 1/3 page € 2,810.00
Island ad 115 × 115 mm € 3,330.00
Inside front cover € 6,930.00
Inside back cover € 6,570.00
Back cover € 7,340.00
1/2 page vertical 1/2 page horizontal
Trim size* 124 × 310 Trim size* 249 × 155 Opening spread € 13,010.00
Further on request.
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
1/3 page vertical 1/3 page horizontal
9 adverts 9% 4 pages 15 % 4 issues 15 %
Trim size* 83 × 310 Trim size* 249 × 103
12 adverts 12 % 6 pages 18 % 5 issues 20 %
AGENCY COMMISSION 15 %
EARLY BOOKING DISCOUNT OF 10 %
Requires a booking of at least 3 advertisement in the editorial section before
1/4 page 1-column 1/4 page 2-columns January 31st, 2021.
Type area 50 × 260 Type area 99 × 150
Trim size* 62 × 310
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Type area 199 × 65 All format specifications in mm (width x height).
Trim size* 249 × 78 Any trimming marks must be set at a distance of at least 3 mm from the net format.
DIMENSIONS / RATES 7
BROKERAGE / CHARTER
SIZE 4C
App
1/1 € 1,830.00 included
+ link activation
1/2 € 1,055.00
+ picture gallery
1/3 € 800.00 + video
2/1 page 1/4 € 650.00
Trim size* 498 × 310
2/1 € 3,480.00
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
3 issues 3%
4 issues 5%
6 issues 10 %
1/1 page 8 issues 15 %
Trim size* 249 × 310
No further discounts!
AGENCY COMMISSION 15 %
BROKER- AND CHARTER ADS ARE BUNDLED
IN THE BACK OF THE MAGAZINE.
1/2 page vertical 1/2 page horizontal
Type area 99 × 260 Type area 199 × 130
Trim size* 124 × 310 Trim size* 249 × 155
1/3 page vertical 1/3 page horizontal
Type area 66 × 260 Type area 199 × 87
Trim size* 83 × 310 Trim size* 249 × 103
1/4 page 1-column 1/4 page 2-columns
Type area 50 × 260 Type area 99 × 150
Trim size* 62 × 310
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 Page 4-columns All format specifications in mm (width x height).
Type area 199 × 65 Any trimming marks must be set at a distance of at least 3 mm from the net format.
Trim size* 249 × 78
AD SPECIALS 8
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g € 90.00 per mil
up to 50 g € 120.00 per mil Partial insertions
220 x 290 mm
in the retail sale 20,000 Germany
3 samples
up to 75 g € 145.00 per mil circulation by copies available
when placing
Nielsen regions on in total only.
the order
up to 100 g € 195.00 per mil request
up to 125 g € 265.00 per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE EXCLUSIV app (see also page 11).
TIP-ONS
FORMAT PRICE
Postcard / + costs for the 1/1 page carrier advertisement
€ 47.00 per mil
Envelope
+ additional costs when booking the subscription circulation
Booklet € 68.00 per mil
Please send stand samples and 10 adhesive inserts for a
Test sample € 77.00 per mil test run before the closing date.
BOUND
BEIHEFTER
INSERTS
FORMAT
SIZE PRICE
PREIS
4-pages
4-seitig € 110.00
110,–
per€mil
pro Tsd. Paper quality: 70-150g/m 2
Papier: 70-150g/m2
6-pages
6-seitig € 130.00 per€mil
130,– pro Tsd. Format: Please contact the media sales department
SIZEe:
for Technische Details bitte bei der Media Sales
specifications
Abteilung anfordern.
8-pages
8-seitig € 150.00 per€mil
150,– pro Tsd.
Insertion:
Belegung:onlynur overall
Gesamtauflage.Belegung: nur Gesamtauflage.
12-pages
12-seitig € 170.00 per€mil
170,– pro Tsd. Platzierung: – Heftmitte
Position:
„künstlicheIn Heftmitte“(Mehrkosten
the middle of the magazine „artificial middle“
auf Anfrage)
16-pages
16-seitig € 190.00 per€mil
190,– pro Tsd. (Additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15 %
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous
potential for saving up to 20 %. With an identical volume of adver-
tising placements you may vary and change the advertising motive
and the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
BOOTE EXCLUSIV APP 10
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
ADS
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
Link activation
1 issue 2/1 page Picture gallery 470,- €
Video integration
In our kiosk app, we offer you various advertising options for
an exposed customer approach. In this way you reach the
reader of the digital issue directly and communicate your
information in the environment familiar to the readers.
In the digital editions of BOOTE EXCLUSIV App Only ads are
possible - regardless of a print booking.
We also offer the integration of your supplement (product PDF)
as a free special. Your product information will be integrated
as a multi-page leaflet and will be available for publication on
the same level as the digital editions of BOOTE EXCLUSIV.
The booking can be made in addition to the classic print
supplement, but is also possible App Only.
Sales per issue
FREE SPECIAL
534
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Readers per issue
889
according to the publisher Ø 2020 Print / App
€ 450.00
combination
8 weeks supplement with
max. 32 pages
(from the first incl. 10 link activations*
+ picture gallery
day of sale) + Video integration
App Only € 850.00
*further link activations according to effort
AGENCY COMMISSION 15 %
See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.BOOTE EXCLUSIV APP FLEXSLIDER 11
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
FLEXSLIDER
POSITION POSITION POSITION Position
1 2 3 4
€ 350.00 € 250.00 € 200.00 € 150.00
per issue per issue per issue per issue
All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10 % (on App-Price)
AGENCY COMMISSION 15 %
FlexSlider
....DISPLAY ADS WWW.BOOTE-EXCLUSIV.COM 12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING FORMAT IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00
Medium Rectangle 300 × 250 € 40.00
Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00
HalfpageAd 300 × 600 € 49.00
XXL Banner 728 × 90 € 30.00
AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00
BillboardAd 900 × 250 € 49.00
Page impressions Wallpaper 728 × 90 and 120/160 × 600 € 59.00
38,541 FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 € 70.00
Parallax 500 x 990 € 45.00
Visits
15,295 FloorAd 1200 × 200 € 70.00
Unique user CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
12,382
according to the publisher 08/20 MOBILE
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 € 30.00
Mobile Banner 4:1 320 × 70 € 30.00
Mobile Banner 2:1 320 × 150 € 35.00
Medium Rectangle Mobile 300 × 250 € 40.00
HalfpageAd 300 × 600 € 49.00
Parallax 375 x 680 € 45.00
Catfish 320 × 100 € 50.00
+ Targeting per criterion € 2.50 CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky € 2.50 CPT*
200,000 AI 5% 2 Websites 5%
+ Expandable € 5.00 CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
* bookable for Wallpaper and FireplaceAd Print / Online 10 %
650,000 AI 10 % 4 Websites 10 % (on online-price)
800,000 AI 15 % 5 Websites 15 %
AGENCY COMMISION 15 %
Creation of the advertisement with a surcharge.
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our website.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
InPage Video Ads have the advantage that you only have to
create a regular display ad which will be linked with the video ad
by us. Depending on the format the delivery of only one video is
Page impressions necessary.
38,541 Thus the effort involved in creation or production costs is the same
Visits than for a regular banner.
15,295
Unique user
12,382
according to the publisher 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5 % Video Banner 300 × 250 € 55.00
400,000 AI 7% 3 Websites 7 % Crossmedia discount Video InRead 640 × 480 € 50.00
Print / Online 10 %
650,000 AI 10 % 4 Websites 10 % (on online-price) Video FloorAd 1200 × 200 € 75.00
800,000 AI 15 % 5 Websites 15 % Video Background 300 x 600 / 1024 x 205 / 300 x 600 € 80.00
CPT = Costs per Thousand.
AGENCY COMMISSION 15 % All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions
and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 14
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The BOOTE EXCLUSIV newsletter regularly informs the sub-
scribers about brand-new events, new developments on the
market, and provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused to our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency:
12 x per year
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3-5
600 x 150 600 x 150 600 x 150
€ 75.00 CPT € 65.00 CPT € 55.00 CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
without notice. Presenter 5 without commitment.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
Subscribers CROSSMEDIA DISCOUNT 10 %
7,120 (on newsletter price)
Open rate
26.87 % AGENCY COMMISSION 15 %
as of September 2020
Placement without commitment.CONTENT MARKETING 15
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
CATCHING ADVERTISING.“
source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
€ 1,000.00
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 16
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
An display ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 6,900.00
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 7,500.00
The screenshot is just an example, since it is an individual product.
All prices exclusive VAT.EVENT 17
GERMAN SUPERYACHT CONFERENCE 2022
The 10th German Superyacht Conference will take place in February 2022 at the
Hotel Hafen Hamburg.
Look forward to top-class speakers, an exclusive location and a place on the coveted
guest list of Open Ship 2022, which will take place on the same day in Hamburg.
Further informationen on www.superyacht-conference.com
Foto: © Carolin ThierschYou can also read
