MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
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MEDIA INFORMATION 2020 Europe‘s largest windsurfing magazine Foto: © Stephan Gölnitz PRICE LIST No. 44
SUMMARY 2 SURF PRINT SURF DIGITAL The magazine 3 SURF incl. SUP App 12 Readership 4 SURF App Flexslider 13 Publication schedule 5 Display ads SURF 14 Dimensions / Rates Video advertising 15 Editorial section 6 Newsletter 16 Special rate SURF Market 7 Content Marketing Special rate SURF holiday 8 Sponsored News 17 SUP Special 9 Advertorial 18 Ad specials 10 EVENT 19 DK-brand-combination 11 Click content for instant SPECIFICATIONS information Print: www.dk-mediasales.de/specifications-print Digital: www.dk-mediasales.de/specifications-digital Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE Our contact persons can be found at Siekerwall 21 Editor in Chief Andreas Erbe www.dk-mediasales.de/ 33602 Bielefeld, Germany redaktion@surf-magazin.de kontakt-wassersport telephone +49 521 559 0 Steinerstr. 15 D 81369 Munich, Germany
THE MAGAZINE 3 TEST FRÜHGLEITER Foto: Stephan Gölnitz KLEIN GEGEN GROSS Welche Boardklasse gleitet wirklich als erste? Mit Pumpen? Ohne Pumpen? Und wie hoch ist der Fun-Faktor bei noch weniger Wind? Erstmals treten alle Typen vom klassischen Raceboard über modernste Foils bis zum neu aufgelegten Longboard im kritischen Windbereich zwischen 7 und 13 Knoten gegeneinander an. TEXT: SURF TESTTEAM 24 9 | 2019 9 | 2019 25 Published since THE MAGAZINE THE MARKET 1977 SURF is the world’s largest windsurfing SURF is primarily distributed in the Distributed circulation* magazine. In 2017 SURF celebrated its German speaking countries of Europe: 21,600 copies (According to the publisher) 40th anniversary. Established in 1977 Germany, Austria and Switzerland. But Range* SURF embodies the true spirit and significant parts of the circulation also go 120,000 readers magic of this sport. Today the magazine to the Netherlands, Belgium, Frequency of publication is one of the best known brands in the Luxembourg, Denmark, Spain, Greece 10 × per year industry. and Italy, where many people can speak Magazine size The editorial team‘s creative and and read German. In total, SURF has 215 mm × 280 mm unconventional style combines incisive subscribers in more than 20 countries, Processing editorial with breathtaking photography including the United States. Saddle stitch of awesome destinations and has influ- Copy price enced the surfing scene for decades. 5.20 € The SURF festival is celebrating, too: 2017 SURF organized the 15th SURF festival in Fehmarn, the largest SURF show and party with lots of activities and sport VIPs. And the festival continues in 2020!
READERSHIP 4 39 % RANGE 7 120,000 TIMES each issue READERS is taken of readers own a 84% approx. in the hand SUP Board SURF readers are our readers are men TRENDSETTERS FAVOURITE- AND SURFING-HOLIDAYS LOCATION INNOVATORS 73% ITALY DENMARK GERMANY SPAIN GREECE EGYPT of the readers have taken a surfing holiday 3,921 in the last 12 months EURO amounts the net household income (total population 3,163 Euro) 100 MINUTES is the average reading time per issue USING SURF CHANNELS 95% SURF as a magazine, 44% SURF web page, 22% SURF App, 15% SURF newsletter, 44.7 YEARS is the average age of 7% SURF first-time user world SURF readers Sources: AWA 2019 and Readers Survey 2019 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE DEADLINE FOR PRINT DATA 01- 02/2020 18.12.2019 08.11.2019 18.11.2019 03/2020 26.02.2020 SON 17.01.2020 27.01.2020 04/2020 25.03.2020 14.02.2020 24.02.2020 05/2020 22.04.2020 13.03.2020 23.03.2020 01/2020 29.04.2020 SUP MAGAZINE 24.03.2020 03.04.2020 06/2020 20.05.2020 08.04.2020 17.04.2020 07/2020 24.06.2020 15.05.2020 25.05.2020 08/2020 22.07.2020 10.06.2020 22.06.2020 09/2020 26.08.2020 17.07.2020 27.07.2020 10/2020 23.09.2020 14.08.2020 24.08.2020 11- 12/2020 28.10.2020 18.09.2020 28.09.2020 01- 02/2021 16.12.2020 06.11.2020 16.11.2020
DIMENSIONS / RATES 6 EDITORIAL SECTION „ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES PUBLIC AWARENESS.“ source: VDZ, Editorial Media Factbook 2019 2/1 page Trim size* 430 × 280 SIZE 4C App 1/1 5,675.00 € included + link activation 1/2 2,925.00 € + picture gallery 1/3 2,025.00 € + video 1/4 1,550.00 € 2/1 11,174.00 € 1/1 page Trim size* 215 × 280 SPECIAL POSITIONS 4C Inside front cover 6,575.00 € Inside back cover 6,275.00 € Back cover 6,875.00 € Opening Spread 12,075.00 € 1/2 page vertical 1/2 page horizontal Further on request. Trim size* 105 × 280 Trim size* 215 × 137 The prices quoted are exclusive VAT. DISCOUNTS FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION 3 adverts 5% 2 pages 5% 2 issues 5% 5 adverts 10% 3 pages 8% 3 issues 10% 1/3 page vertical 1/3 page horizontal 10 adverts 15% 6 pages 10% 4 issues 15% Trim size* 78 × 280 Trim size* 215 x 95 9 pages 12% 5 issues 20% 12 pages 15% AGENCY COMMISION 15% EARLY BOOKING DISCOUNT OF 10% Requires a booking of at least 3 advertisements in the editorial section before 1/4 page 1-column 1/4 page 2-columns January 31st, 2020. Type area 45 × 254 Type area 94 × 124 Trim size* 54 × 280 Reprints and PDFs of editorial content on request. Please ask for our price list. 1/4 page 4-columns * All advertisements with bleed format must have a trim of 5 mm around the page. Type area 192 × 60 All important elements have to be 10 mm away from the trim. Trim size* 215 × 70 All format specifications in mm (width x height)
DIMENSIONS / RATES 7 SURF-MARKET SIZE B/W 4C 1/1 3,305.00 € 5,525.00 € App 1/2 1,665.00 € 2,775.00 € included + link activation 1/3 1,100.00 € 1,875.00 € 1/4 835.00 € 1,390.00 € 1/1 page 1/2 page vertical Trim size* 215 × 280 Type area 94 × 254 1/8 425.00 € 702.50 € 1/16 215.00 € 354.00 € 1/32 112.50 € 182.00 € Picture gallery and video with extra charge. The prices quoted are exclusive VAT. ISSUE DISCOUNTS 1/2 page horizontal 1/3 page horizontal 3 issues 10% Type area 192 ×124 Type area 192 × 82 5 issues 15% 10 issues 30% No further discounts! AGENCY COMMISION 15% CLASSIFIED ADVERTISING PER MM/1-COLUMN: 1/4 page 1-column 1/4 page 2-columns Type area 45 × 254 Type area 94 × 124 B/W = 3.50 € 4C = 6.20 € Link integration = 10.00 € START OFFER For first time advertisers on request. SPECIAL POSITIONS 1/4 page 1/8 page Not available in SURF-Market. 4-columns Type area Type area 192 × 60 1-column 45 × 124 2-columns 94 × 60 4-columns 192 × 28 1/16 page type area 1/32 page type area 1-column 45 × 60 45 × 28 2-columns 94 × 28 * All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height) Minimum size: 1-column 28 mm (1/32 page)
DIMENSIONS / RATES 8 SPECIAL RATE SURF HOLIDAY Offer for camping sites, hotels, provider of vacation apartments: display of magazines, display ads + App-extension possible. PLACEMENT COLLECTIVE SIZE B/W 4C 1/4 620.00 € 1,175.00 € 1/8 310.00 € 588.00 € 1/4 page type area 1/4 page type area 1/16 155.00 € 294.00 € 1-column 45 × 254 2-columns 94 × 124 1/32 102.50 € 172.00 € The prices quoted are exclusive VAT. ISSUE DISCOUNTS 3 issues 5% 1/4 page type area 1/8 page type area 5 issues 10% 4-columns 192 × 60 1-column 45 × 124 10 issues 15% 2-columns 94 × 60 3-columns 192 × 28 No further discounts! AGENCY COMMISION 15% SPECIAL POSITIONS 1/16 page type area 1/32 page type area Not available in SURF-Market. 1-column 45 × 60 1-column 45 × 28 2-columns 94 × 28 All format specifications in mm (width x height) Have you taken a surfing holiday in the last 12 months? THE READERS SURF % SURF HOLIDAY-OVERALL* SURFING HOLIDAY - ORGANISATION NO 27% organised by the person himself / herself 68 organised by an operator 32 SURFING HOLIDAY - LOCATION (top 3, main holiday, minimum 7 days) Denmark 17 YES 73% Italy 16 *incl. short holiday until 7 days Spain 12 SHORT HOLIDAY-OVERALL NO 55% YES 45% SURF reader survey 2019; 3,655 participants
SUP SPECIAL 9 Print run THE MAGAZINE 30,000 copies (According to the publisher) In 2020, SUP Magazine celebrates its for fun in the water when at anchor. Frequency of publication 10th anniversary. Since then the SUP is popular, very easy to learn and 1 issue per year SUP Magazine brings you closer to extremely diverse. The trend towards Magazine size this fascinating, simple and incredibly inflatable SUP-Boards makes the sport 230 mm × 297 mm versatile sport. Packed with photos, extremely accessible for a big target Number of pages comprehensive how-to-do features, group. Those involved in servicing 144 + 4 pages informative buying guides, product tests the sport, are interested in board and Copy price and detailed advice - in SUP magazine equipment technology, different board 5.90 € you will find everything you need to know types and the accessories available. Processing about stand up paddling. This means that the sport and items Perfect binding connected to it will expand and evolve SUP targets a large number of parti- with time and demand. cipants in the general environment of surfing / windurfing / yachting and other SUP is the magazine to encompass watersports. Canoeists and kayakers the paddle board trend and provide its are interested in this uncomplicated al- participants with a fun, focused and ternative to their sport. Kite-surfers enjoy informative read about the sport. this alternative when the wind conditions are not perfect and many sailing yacht/ motoryacht owners carry a paddle board ISSUE FIRST SELLING DAY BOOKING DEADLINE DEADLINE FOR PRINT DATA 01/2020 29.04.2020 24.03.2020 03.04.2020 The media information SUP 2020 can be found here: www.dk-mediasales.de/sup
AD SPECIALS 10 LOOSE INSERTS MAX. MINIMUM SUBSCRIPTION WEIGHT PRICE INSERTIONS FORMAT INSERTION CIRCULATION up to 25 g 90.00 € per mil Partial up to 50 g 120.00 € per mil 205 x 270 mm insertions in 10,000 Germany available 3 samples the retail sale up to 75 g 145.00 € per mil copies in total only when placing circulation by the order Nielsen regions up to 100 g 195.00 € per mil on request up to 125 g 265.00 € per mil. Further on request. Additional costs when booking the subscription circulation. Upgrade your loose insert from print to our SURF app (see also page 12). TIP-ONS SIZE PRICE Postcard / + costs for the 1/1 page carrier advertisement 47.00 € per mil Envelope + additional costs when booking the subscription circulation Booklet 68.00 € per mil Please send stand samples and 10 adhesive inserts for test run Test sample 77.00 € per mil before the closing date BOUND INSERTS SIZE PRICE 4-pages 110.00 € per mil Paper quality: 70-150g/m2 6-pages 130.00 € per mil Size: Please contact the media sales department for specifications 8-pages 150.00 € per mil Insertion: only overall 12-seitig 170.00 € per mil Position: In the middle of the magazine „artificial middle“ 16-seitig 190.00 € per mil (Additional costs on request) Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials AGENCY COMMISION 15% IMPORTANT DETAILS: Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation. Special insertions are not discounted! Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house. All other special insertions on request. Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid. Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and pack size.
DK-BRAND-COMBINATION 11 THE DK-BRAND-COMBINATION Under the brand of DK, 13 other special interest magazines are being published. Many of them are market leader within their field. COMBINATION DISCOUNTS apply for a customer’s advertisments and offer an enormous po- tential for saving up to 20%. With an identical volume of advertising placements you may vary and change the advertising motive and the date of publishing. NUMBER DK-BRAND- OF MAGAZINES COMBINATION-DISCOUNT 2 issues 5% 3 issues 10% 4 issues 15% 5 issues 20%
SURF APP INCL. SUP 12 „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH- QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE OUTPUT MEDIUM.“ source: VDZ, Editorial Media Factbook 2019 ADS APP ONLY RUNTIME FORMAT ADVERTISING PRICE Link activation SURF 1 issue 2/1 Page Picture gallery 400.00 € Video integration In our kiosk app, we offer you an integration of your insert as a Free Special for an exposed customer approach. Your product information will be integrated as a multi-page leaflet and will be available for publication on the same level as the digital editions of the media brand. In this way you reach the reader of the digital issue directly and communicate your information in the environment familiar to the readers. FREE SPECIAL RUNTIME PACKAGE ADVERTISING SIZE PRICE Print / App 800.00 € combination supplement with Sales per issue 6 weeks max. 32 pages 1,980 (from the first incl. 10 link activations* + picture gallery Readers per issue day of sale) + Video integration 4,639 App Only 1,000.00 € App user per day 193 *further link activations according to effort According to the publisher Ø 2019 AGENCY COMMISION 15% See booking deadline and delivery schedule for data on page 5. The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.
SURF APP FLEXSLIDER 13 In addition to the regular advertising options in our digital Apps, we offer the opportunity to book the innovative form of advertisement: The FlexSlider. This element is a conventional slider, which can be used by advertisements as well as for editorial content. • innovative advertising medium for all mobile devices • prominent presentation • up to 4 different positions possible • enables sales directly out of the App • high contact frequency and quality Contacts per month 5,790 as of September 2019 FLEXSLIDER POSITION POSITION POSITION POSITION 1 2 3 4 350.00 € 250.00 € 200.00 € 150.00 € per issue per issue per issue per issue All prices exclude statutory VAT. FlexSlider CROSSMEDIA DISCOUNT 10% (on App-Price) .... AGENCY COMMISSION 15%
DISPLAY ADS WWW.SURF-MAGAZIN.DE 14 „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“ source: VDZ, Editorial Media Factbook 2019 DESKTOP FORMS OF ADVERTISING FORMAT IN PIXEL CPT Fullsizebanner 468 × 60 (max. 630 x 60) 10.00 € Medium Rectangle 300 × 250 40.00 € Skyscraper / Wide Skyscraper 120/160 × 600 40.00 € HalfpageAd 300 × 600 49.00 € XXL Banner 728 × 90 30.00 € AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 € BillboardAd 900 × 250 49.00 € Wallpaper 728 × 90 and 120/160 × 600 59.00 € Page impressions FireplaceAd depending on the website 70.00 € 274,984 Parallax 630 x 840 (630 × 300 visible) 45.00 € Visits FloorAd 1200 × 200 70.00 € 119,429 Unique user* MOBILE 52,993 FORMS OF ADVERTISING SIZE IN PIXEL CPT IVW 08/19 *according to the publisher 08/19 Mobile Banner 6:1 320 × 50 30.00 € Mobile Banner 4:1 320 × 70 30.00 € Mobile Banner 2:1 320 × 150 35.00 € Medium Rectangle Mobile 300 × 250 40.00 € Parallax 320 × 150 45.00 € Catfish 320 × 100 50.00 € PACKAGE BANNER FORMATS CPT Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 € Medium Rectangle + Desktop / Mobile Package 2 30.00 € Medium Rectangle Mobile Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 € + Targeting per criterion 2.50 € CPT CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice. + Sticky 2.50 € CPT + Expandable 5.00 € CPT COMBINATION CROSSMEDIA VOLUME DISCOUNT DISCOUNT DISCOUNT 200,000 AI 5% 2 Websites 5% AGENCY COMMISION 15% 400,000 AI 7% 3 Websites 7% Crossmedia discount Creation of the advertisement with a surcharge. Print / Online 10% 650,000 AI 10% 4 Websites 10% (on online-price) Examples of formats and information on 800,000 AI 15% 5 Websites 15% www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING 15 „LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“ source: VDZ, Editorial Media Factbook 2019 InPage Video Ads are great if you have video content which should be delivered eye catching with a high reach. We deliver a display ad with an integrated video clip on our websites. Depending on the format, other functionalities such as full screen or expandable can be activated for the campaign. You only have to provide us with a banner as well as a video which are linked and delivered by us. As a result, there is no need for complex programming or embedding of the video in Page impressions the ad. For the Video Banner as well as Video InRead even the 274,984 delivery of only one video is necessary. Visits 119,429 IVW 08/19 INPAGE VIDEO ADS VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT DISCOUNT DISCOUNT DISCOUNT 200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 € 400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 € Print / Online 10% 650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 € 800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 € CPT = Costs per Thousand. AGENCY COMMISSION 15% All prices exclusive VAT, subject to change without notice. Contact us if you are interested in video productions and further integration solutions. Examples of formats and information on www.dk-mediasales.de/digital-ads
NEWSLETTER 16 „APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“ source: VDZ, Editorial Media Factbook 2019 The SURF newsletter regularly informs the subscribers about brand-new events, new developments on the market, and provides a preview of the upcoming print edition. With newsletter advertising you can transfer your marketing message focused to our users. The fact that the users have subscribed themselves to our newsletters on their own initiative shows that the interest and attention is very high. Maximum 5 Media Placements per newsletter Frequency: 10 x per year, on the first selling date of the print magazine FORMAT IN PIXEL PRESENTER PRESENTER PRESENTER 1 2 3-5 600 x 150 600 x 150 600 x 150 75.00 € CPT 65.00 € CPT 55.00 € CPT CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment. Subscribers ISSUE DISCOUNTS 12,095 3 issues 10% Open rate 5 issues 15% 30.97% 10 issues 30% as of September 2019 CROSSMEDIA DISCOUNT 10% (on newsletter price) AGENCY COMMISSION 15% Placement without commitment.
CONTENT MARKETING 17 Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH communication. FLEXIBILITY, IN-HOUSE CREATIVE And for a reason: TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE- Content used in environments thematically related to the brand CATCHING ADVERTISING.“ or product provides an effective and efficient way to strengthen source: VDZ, Editorial Media Factbook 2019 a brand‘s image or generate leads. SPONSORED NEWS WEBSITE We offer you to book sponsored news on our websites. With this Format you can publish industry, company or product news in the look and feel of the respective website. After clicking on the news as a teaser, our users will be taken to a further article or directly to your company website. The strong awareness of the sponsored news as a type of content marketing is proved: The performance values of spon- sored news are significantly higher compared to display ads. Price per month and site: 2,150.00 € including reporting, support and a weekly change of your content. All prices exclusive VAT, subject to change without notice. SPONSORED NEWS NEWSLETTER Sponsored News are also available in our newsletters. There you can publish industry, company and product news in the look and feel of the respective newsletter. After clicking on the industry news as a teaser, our users will be taken to a further article on the website or directly to your company website. ANZEIGE The industry news on our websites have shown that this advertising format is perceived and accepted by the user and therefore produces the best performance values. Price per newsletter and issue: 1,500.00 € including reporting and support. All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING 18 ADVERTORIAL Catch our users with your comprehensive product information in an editorial environment. Use the high receptivity of the reader for your brand/product. The integration of an advertorial is possible on our websites. An display ad is included in the package to increase the reach of the advertising special. If the user clicks on the ad he will be forwarded to the ad special. Additional display ads can be booked. POSSIBLE INTEGRATION COMPONENTS • Picture gallery • Video-Integration • Links to your website • E-Paper Integration Video Integration OPTIONS Online-Advertorial A • incl. AdBundle with 100,000 Ad Impressions • incl. technical costs (2,500.00 €) • incl. feature-element in the side column 6,900.00 € Gallery Online-Advertorial B The screenshot is just an example, since it is an individual product. • incl. BilllboardAd with 100,000 Ad Impressions All prices exclusive VAT • incl. technical costs (2,500.00 €) • incl. feature-element in the side column 7,500.00 € ONLINE ADVENT CALENDAR With the online advent calendar in SURF, BOOTE and YACHT, you can place and present your product prominently th- roughout the Christmas Season. The windows of each day will be activated and clickable at the appropriate day. By clicking on a window, the user will be forwarded to an article about the product, with detailed text and images, along with the regist- ration form to win that product. The top prize is activated and playable from the 01.12.2020. The calendar will be supported and promoted with editorial content in our magazines, on our websites, newsletters and facebook. The positive feedback from previous years and an entry, on average, of more than 7,300 players per window HIT RATES 2016 2017 2018 speaks for itself! Page Impressions 358,792 389,335 525,828 Ø Page Impressions per window 7,812 9,841 11,015 For more details please contact your sales manager. Participations total 117,706 141,856 176,656 Ø Participations per window 4,904 5,910 7,360 www.surf-magazin.de/adventskalender According to the publisher
EVENT 19 THE FESTIVAL SURFING, FEERING and RELAXING - the fascination and scene offer a unique event in a relaxed atmosphere. We are passion for windsurfing inspires every year the windsurfing looking forward to an exchange with you on the SURF Festival enthusiasts and numerous visitors during the SURF Festival on 2020 - be there! Fehmarn. Date: Thursday, 21 May – Sunday, 24 May 2020 The water, the fresh air and last but not least the outdoor fair itself with many well-known manufacturers and stars of the Foto: © Tonix Pictures / Tino Wichmann Further information about the SURF Festival 2020 can be found here: www.surffestival.de
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