MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing

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MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
MEDIA INFORMATION 2020

                             Europe‘s largest windsurfing magazine
Foto: © Stephan Gölnitz

                                                           PRICE LIST No. 44
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
SUMMARY                                                                                                          2

SURF PRINT                                                  SURF DIGITAL
The magazine                                           3    SURF incl. SUP App                                   12

Readership                                             4    SURF App Flexslider                                  13

Publication schedule                                   5    Display ads SURF                                     14

Dimensions / Rates                                          Video advertising                                    15

Editorial section                                      6
                                                            Newsletter                                           16

Special rate SURF Market                               7
                                                            Content Marketing

Special rate SURF holiday                              8    Sponsored News                                       17

SUP Special                                            9    Advertorial                                          18

Ad specials                                           10    EVENT                                                19

DK-brand-combination                                  11

                                                                                          Click
                                                                                         content
                                                                                       for instant
SPECIFICATIONS                                                                        information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES                             DELIUS KLASING VERLAG                     EDITORIAL OFFICE
Our contact persons can be found at     Siekerwall 21                             Editor in Chief Andreas Erbe
www.dk-mediasales.de/                   33602 Bielefeld, Germany                  redaktion@surf-magazin.de
kontakt-wassersport                     telephone +49 521 559 0                   Steinerstr. 15 D
                                                                                  81369 Munich, Germany
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
THE MAGAZINE                                                                                                                                                                                      3

                                                           TEST FRÜHGLEITER

                                                                                                      Foto: Stephan Gölnitz
                                                                                                                                                     KLEIN
                                                                                                                                              GEGEN
                                                                                                                                     GROSS
                                                                                                                                 Welche Boardklasse gleitet wirklich als erste? Mit Pumpen? Ohne
                                                                                                                                Pumpen? Und wie hoch ist der Fun-Faktor bei noch weniger Wind?
                                                                                                                              Erstmals treten alle Typen vom klassischen Raceboard über modernste
                                                                                                                               Foils bis zum neu aufgelegten Longboard im kritischen Windbereich
                                                                                                                                           zwischen 7 und 13 Knoten gegeneinander an.
                                                                                                                                                        TEXT: SURF TESTTEAM

                                                           24    9 | 2019                                                                                                              9 | 2019     25

Published since                              THE MAGAZINE                                 THE MARKET
1977
                                             SURF is the world’s largest windsurfing      SURF is primarily distributed in the
Distributed circulation*
                                             magazine. In 2017 SURF celebrated its        German speaking countries of Europe:
21,600 copies (According to the publisher)
                                             40th anniversary. Established in 1977        Germany, Austria and Switzerland. But
Range*                                       SURF embodies the true spirit and            significant parts of the circulation also go
120,000 readers
                                             magic of this sport. Today the magazine      to the Netherlands, Belgium,
Frequency of publication                     is one of the best known brands in the       Luxembourg, Denmark, Spain, Greece
10 × per year                                industry.                                    and Italy, where many people can speak
Magazine size                                The editorial team‘s creative and            and read German. In total, SURF has
215 mm × 280 mm                              unconventional style combines incisive       subscribers in more than 20 countries,
Processing                                   editorial with breathtaking photography      including the United States.
Saddle stitch                                of awesome destinations and has influ-
Copy price                                   enced the surfing scene for decades.
5.20 €                                       The SURF festival is celebrating, too:
                                             2017 SURF organized the 15th SURF
                                             festival in Fehmarn, the largest SURF
                                             show and party with lots of activities and
                                             sport VIPs. And the festival continues in
                                             2020!
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
READERSHIP                                                                                                    4

                                                                                39 %
              RANGE                                             7
120,000                                                       TIMES
                                                                each issue
         READERS                                                  is taken
                                                                                  of readers own a

84%
                                                                approx. in
                                                                 the hand            SUP Board
                                                                         SURF readers are

    our readers are men                                       TRENDSETTERS
   FAVOURITE-
                                                                   AND
SURFING-HOLIDAYS
    LOCATION
                                                               INNOVATORS

                                                                    73%
                     ITALY
                  DENMARK
                  GERMANY
                    SPAIN
                   GREECE
                    EGYPT
                                                              of the readers have taken a surfing holiday

           3,921
                                                                         in the last 12 months

           EURO
         amounts the net
        household income
         (total population 3,163 Euro)
                                                              100                  MINUTES
                                                               is the average reading time per issue

USING SURF CHANNELS
  95% SURF as a magazine, 44% SURF web page,
      22% SURF App, 15% SURF newsletter,
                                                                                     44.7  YEARS
                                                                                      is the average age of
         7% SURF first-time user world                                                    SURF readers
Sources: AWA 2019 and Readers Survey 2019 (Market Research)
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
PUBLICATION SCHEDULE                                                                             5

   ISSUE       FIRST SELLING DAY   SPECIAL TOPICS   BOOKING DEADLINE   DEADLINE FOR PRINT DATA

 01- 02/2020      18.12.2019                           08.11.2019            18.11.2019

  03/2020         26.02.2020           SON             17.01.2020            27.01.2020

  04/2020         25.03.2020                           14.02.2020            24.02.2020

  05/2020         22.04.2020                           13.03.2020            23.03.2020

  01/2020         29.04.2020       SUP MAGAZINE        24.03.2020            03.04.2020

  06/2020         20.05.2020                           08.04.2020            17.04.2020

  07/2020         24.06.2020                           15.05.2020            25.05.2020

  08/2020         22.07.2020                           10.06.2020            22.06.2020

  09/2020         26.08.2020                           17.07.2020            27.07.2020

  10/2020         23.09.2020                           14.08.2020            24.08.2020

 11- 12/2020      28.10.2020                           18.09.2020            28.09.2020

 01- 02/2021      16.12.2020                           06.11.2020            16.11.2020
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                            6

EDITORIAL SECTION
                                                      „ADVERTISING IN APPROPRIATE
                                                  JOURNALISTIC ENVIRONMENTS INCREASES
                                                          PUBLIC AWARENESS.“
                                                                                                                      source: VDZ, Editorial Media Factbook 2019

2/1 page
Trim size* 430 × 280

                                                        SIZE                                 4C
                                                                                                                                                App
                                                         1/1                            5,675.00 €                                            included
                                                                                                                                             + link activation
                                                         1/2                            2,925.00 €                                           + picture gallery
                                                         1/3                            2,025.00 €                                                + video

                                                         1/4                            1,550.00 €

                                                         2/1                           11,174.00 €

1/1 page
Trim size* 215 × 280

                                                                       SPECIAL POSITIONS

                                                                                              4C

                                                  Inside front cover                     6,575.00 €
                                                 Inside back cover                       6,275.00 €

                                                     Back cover                          6,875.00 €

                                                  Opening Spread                        12,075.00 €

1/2 page vertical      1/2 page horizontal    Further on request.
Trim size* 105 × 280   Trim size* 215 × 137   The prices quoted are exclusive VAT.

                                                                                             DISCOUNTS

                                                  FREQUENCY DISCOUNTS                      VOLUME DISCOUNTS                       DK-BRAND-COMBINATION

                                                  3 adverts                    5%      2 pages                      5%         2 issues                   5%

                                                  5 adverts                   10%      3 pages                      8%         3 issues                  10%

1/3 page vertical      1/3 page horizontal       10 adverts                   15%      6 pages                     10%         4 issues                  15%
Trim size* 78 × 280    Trim size* 215 x 95                                              9 pages                     12%         5 issues                  20%

                                                                                       12 pages                     15%

                                              AGENCY COMMISION 15%

                                              EARLY BOOKING DISCOUNT OF 10%
                                              Requires a booking of at least 3 advertisements in the editorial section before
1/4 page 1-column      1/4 page 2-columns     January 31st, 2020.
Type area 45 × 254     Type area 94 × 124
Trim size* 54 × 280
                                              Reprints and PDFs of editorial content on request.
                                              Please ask for our price list.

1/4 page 4-columns                            * All advertisements with bleed format must have a trim of 5 mm around the page.
Type area 192 × 60                              All important elements have to be 10 mm away from the trim.
Trim size* 215 × 70                             All format specifications in mm (width x height)
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                7

 SURF-MARKET

                                                                     SIZE                       B/W                      4C

                                                                      1/1                   3,305.00 €                5,525.00 €      App
                                                                      1/2                   1,665.00 €                2,775.00 €
                                                                                                                                    included
                                                                                                                                   + link activation
                                                                      1/3                   1,100.00 €                1,875.00 €

                                                                      1/4                     835.00 €                1,390.00 €
 1/1 page                       1/2 page vertical
 Trim size* 215 × 280           Type area 94 × 254                    1/8                     425.00 €                 702.50 €

                                                                     1/16                     215.00 €                 354.00 €

                                                                     1/32                     112.50 €                 182.00 €

                                                                Picture gallery and video with extra charge.
                                                                The prices quoted are exclusive VAT.

                                                                                                ISSUE DISCOUNTS

 1/2 page horizontal            1/3 page horizontal                                                    3 issues 10%
 Type area 192 ×124             Type area 192 × 82
                                                                                                       5 issues 15%

                                                                                                   10 issues 30%

                                                                No further discounts!

                                                                AGENCY COMMISION 15%

                                                                CLASSIFIED ADVERTISING PER MM/1-COLUMN:
 1/4 page 1-column              1/4 page 2-columns
 Type area 45 × 254             Type area 94 × 124              B/W = 3.50 €              4C = 6.20 €
                                                                Link integration = 10.00 €

                                                                START OFFER
                                                                For first time advertisers on request.

                                                                SPECIAL POSITIONS
 1/4 page                       1/8 page                        Not available in SURF-Market.
 4-columns                      Type area
 Type area 192 × 60             1-column 45 × 124
                                2-columns 94 × 60
                                4-columns 192 × 28

 1/16 page type area            1/32 page type area
 1-column 45 × 60               45 × 28
 2-columns 94 × 28

* All advertisements with bleed format must have a trim of 5 mm around the page.
   All important elements have to be 10 mm away from the trim.
   All format specifications in mm (width x height)
   Minimum size: 1-column 28 mm (1/32 page)
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
DIMENSIONS / RATES                                                                                                                            8

 SPECIAL RATE SURF HOLIDAY
 Offer for camping sites, hotels, provider of vacation apartments:
 display of magazines, display ads + App-extension possible.

                                                                                                   PLACEMENT COLLECTIVE

                                                                          SIZE                       B/W                        4C

                                                                              1/4                   620.00 €                 1,175.00 €

                                                                              1/8                   310.00 €                  588.00 €
 1/4 page type area                  1/4 page type area
                                                                          1/16                      155.00 €                  294.00 €
 1-column 45 × 254                   2-columns 94 × 124
                                                                          1/32                      102.50 €                  172.00 €

                                                                     The prices quoted are exclusive VAT.

                                                                                                       ISSUE DISCOUNTS

                                                                                                              3 issues 5%

 1/4 page type area                  1/8 page type area                                                       5 issues 10%
 4-columns 192 × 60                  1-column 45 × 124                                                      10 issues 15%
                                     2-columns 94 × 60
                                     3-columns 192 × 28              No further discounts!

                                                                     AGENCY COMMISION 15%

                                                                     SPECIAL POSITIONS
 1/16 page type area                 1/32 page type area
                                                                     Not available in SURF-Market.
 1-column 45 × 60                    1-column 45 × 28
 2-columns 94 × 28

 All format specifications in mm (width x height)

 Have you taken a surfing holiday in the last
 12 months?                                                                                     THE READERS                          SURF %

           SURF HOLIDAY-OVERALL*                                      SURFING HOLIDAY - ORGANISATION

 NO 27%
                                                                      organised by the person himself / herself                           68

                                                                      organised by an operator                                            32

                                                                      SURFING HOLIDAY - LOCATION
                                                                      (top 3, main holiday, minimum 7 days)

                                                                      Denmark                                                             17

                                                           YES 73%    Italy                                                               16
 *incl. short holiday until 7 days
                                                                      Spain                                                               12

           SHORT HOLIDAY-OVERALL
 NO 55%

                                                           YES 45%

SURF reader survey 2019; 3,655 participants
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
SUP SPECIAL                                                                                                                              9

Print run                                        THE MAGAZINE
30,000 copies (According to the publisher)
                                                 In 2020, SUP Magazine celebrates its           for fun in the water when at anchor.
Frequency of publication
                                                 10th anniversary. Since then the               SUP is popular, very easy to learn and
1 issue per year
                                                 SUP Magazine brings you closer to              extremely diverse. The trend towards
Magazine size                                    this fascinating, simple and incredibly        inflatable SUP-Boards makes the sport
230 mm × 297 mm
                                                 versatile sport. Packed with photos,           extremely accessible for a big target
Number of pages                                  comprehensive how-to-do features,              group. Those involved in servicing
144 + 4 pages                                    informative buying guides, product tests       the sport, are interested in board and
Copy price                                       and detailed advice - in SUP magazine          equipment technology, different board
5.90 €                                           you will find everything you need to know      types and the accessories available.
Processing                                       about stand up paddling.                       This means that the sport and items
Perfect binding                                                                                 connected to it will expand and evolve
                                                 SUP targets a large number of parti-           with time and demand.
                                                 cipants in the general environment of
                                                 surfing / windurfing / yachting and other      SUP is the magazine to encompass
                                                 watersports. Canoeists and kayakers            the paddle board trend and provide its
                                                 are interested in this uncomplicated al-       participants with a fun, focused and
                                                 ternative to their sport. Kite-surfers enjoy   informative read about the sport.
                                                 this alternative when the wind conditions
                                                 are not perfect and many sailing yacht/
                                                 motoryacht owners carry a paddle board

                ISSUE                        FIRST SELLING DAY                 BOOKING DEADLINE             DEADLINE FOR PRINT DATA

               01/2020                          29.04.2020                         24.03.2020                      03.04.2020

The media information SUP 2020 can be found here: www.dk-mediasales.de/sup
MEDIA INFORMATION 2020 - Europe's largest windsurfing magazine - PRICE LIST No. 44 - Delius Klasing
AD SPECIALS                                                                                                                     10

                                                            LOOSE INSERTS
                                                MAX.                                   MINIMUM               SUBSCRIPTION
   WEIGHT                PRICE                                   INSERTIONS
                                               FORMAT                                 INSERTION               CIRCULATION

  up to 25 g        90.00 € per mil
                                                                      Partial
  up to 50 g        120.00 € per mil
                                            205 x 270 mm           insertions in
                                                                                            10,000          Germany available
                                              3 samples           the retail sale
  up to 75 g        145.00 € per mil                                                        copies             in total only
                                             when placing         circulation by
                                              the order          Nielsen regions
  up to 100 g       195.00 € per mil
                                                                    on request
  up to 125 g      265.00 € per mil.

Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our SURF app (see also page 12).

                                                                 TIP-ONS
       SIZE                         PRICE

    Postcard /                                                + costs for the 1/1 page carrier advertisement
                               47.00 € per mil
    Envelope
                                                              + additional costs when booking the subscription circulation
      Booklet                  68.00 € per mil
                                                              Please send stand samples and 10 adhesive inserts for test run
   Test sample                 77.00 € per mil                before the closing date

                                                            BOUND INSERTS
       SIZE                         PRICE

     4-pages                  110.00 € per mil                    Paper quality: 70-150g/m2
     6-pages                  130.00 € per mil                    Size: Please contact the media sales department
                                                                  for specifications
     8-pages                  150.00 € per mil
                                                                  Insertion: only overall
     12-seitig                170.00 € per mil
                                                                  Position: In the middle of the magazine „artificial middle“
     16-seitig                190.00 € per mil                    (Additional costs on request)

Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials

AGENCY COMMISION 15%

IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside.
For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
DK-BRAND-COMBINATION                                                               11

           THE DK-BRAND-COMBINATION
           Under the brand of DK, 13 other special interest magazines are
           being published. Many of them are market leader within their field.

           COMBINATION DISCOUNTS
           apply for a customer’s advertisments and offer an enormous po-
           tential for saving up to 20%. With an identical volume of advertising
           placements you may vary and change the advertising motive and
           the date of publishing.

                       NUMBER                           DK-BRAND-
                   OF MAGAZINES                  COMBINATION-DISCOUNT

                         2 issues                             5%

                         3 issues                            10%

                         4 issues                           15%

                         5 issues                           20%
SURF APP INCL. SUP                                                                                                                                       12

        „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
        QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
                           OUTPUT MEDIUM.“
                                                                                                         source: VDZ, Editorial Media Factbook 2019

                                                                                                                 ADS

                                                                                                           APP ONLY

                                                                    RUNTIME                 FORMAT                     ADVERTISING               PRICE

                                                                                                                     Link activation
                                                                                                                                                 SURF
                                                                      1 issue                2/1 Page                Picture gallery
                                                                                                                                                400.00 €
                                                                                                                    Video integration

                                                                 In our kiosk app, we offer you an integration of your insert as a
                                                                 Free Special for an exposed customer approach.
                                                                 Your product information will be integrated as a multi-page
                                                                 leaflet and will be available for publication on the same level as
                                                                 the digital editions of the media brand.
                                                                 In this way you reach the reader of the digital issue directly
                                                                 and communicate your information in the environment familiar
                                                                 to the readers.

                                                                                                        FREE SPECIAL

                                                                     RUNTIME                 PACKAGE               ADVERTISING SIZE               PRICE

                                                                                            Print / App
                                                                                                                                                800.00 €
                                                                                           combination
                                                                                                                     supplement with
Sales per issue                                                      6 weeks
                                                                                                                      max. 32 pages
1,980                                                             (from the first                                incl. 10 link activations*
                                                                                                                      + picture gallery
Readers per issue                                                  day of sale)                                    + Video integration
4,639                                                                                       App Only                                           1,000.00 €

App user per day
193
                                                                 *further link activations according to effort
According to the publisher Ø 2019

AGENCY COMMISION 15%

See booking deadline and delivery schedule for data on page 5.   The prices quoted are exclusive VAT.
                                                                 Additional multimedia features (audio files, videos, galleries and links) on request.
SURF APP FLEXSLIDER                                                                                        13

                                    In addition to the regular advertising options in our digital Apps, we
                                    offer the opportunity to book the innovative form of advertisement:
                                    The FlexSlider.
                                    This element is a conventional slider, which can be used by
                                    advertisements as well as for editorial content.
                                    • innovative advertising medium for all mobile devices
                                    • prominent presentation
                                    • up to 4 different positions possible
                                    • enables sales directly out of the App
                                    • high contact frequency and quality

Contacts per month
5,790
as of September 2019
                                                                          FLEXSLIDER

                                          POSITION                 POSITION       POSITION     POSITION
                                             1                        2              3            4

                                          350.00 €                 250.00 €        200.00 €    150.00 €

                                          per issue                per issue       per issue   per issue

                                    All prices exclude statutory VAT.

                       FlexSlider   CROSSMEDIA DISCOUNT 10% (on App-Price)
                         ....       AGENCY COMMISSION 15%
DISPLAY ADS		                                        WWW.SURF-MAGAZIN.DE                                                                              14

       „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
             PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
                                                                                                      source: VDZ, Editorial Media Factbook 2019

                                                        DESKTOP

                                                           FORMS OF ADVERTISING                         FORMAT IN PIXEL                         CPT

                                                         Fullsizebanner                              468 × 60 (max. 630 x 60)                10.00 €

                                                         Medium Rectangle                                    300 × 250                       40.00 €

                                                         Skyscraper / Wide Skyscraper                     120/160 × 600                      40.00 €

                                                         HalfpageAd                                          300 × 600                       49.00 €

                                                         XXL Banner                                          728 × 90                        30.00 €

                                                         AdBundle                               300 × 250 / 160 × 600 / 728 × 90             37.00 €

                                                         BillboardAd                                         900 × 250                       49.00 €

                                                         Wallpaper                                728 × 90 and 120/160 × 600                 59.00 €
Page impressions
                                                         FireplaceAd                                depending on the website                 70.00 €
274,984
                                                         Parallax                                  630 x 840 (630 × 300 visible)             45.00 €
Visits
                                                         FloorAd                                            1200 × 200                       70.00 €
119,429
Unique user*                                            MOBILE
52,993
                                                              FORMS OF ADVERTISING                        SIZE IN PIXEL                      CPT
IVW 08/19
*according to the publisher 08/19                         Mobile Banner 6:1                                   320 × 50                     30.00 €

                                                          Mobile Banner 4:1                                   320 × 70                     30.00 €

                                                          Mobile Banner 2:1                                  320 × 150                     35.00 €

                                                          Medium Rectangle Mobile                            300 × 250                     40.00 €

                                                          Parallax                                           320 × 150                     45.00 €

                                                          Catfish                                            320 × 100                     50.00 €

                                                                     PACKAGE                        BANNER FORMATS                              CPT

                                                          Desktop / Mobile Package 1        Fullsizebanner + Mobile Banner 4:1                  10.00 €

                                                                                                   Medium Rectangle +
                                                          Desktop / Mobile Package 2                                                            30.00 €
                                                                                                 Medium Rectangle Mobile

                                                          Desktop / Mobile Package 3         XXL-Banner + Mobile Banner 2:1                     25.00 €
   + Targeting per criterion 2.50 € CPT
                                                        CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
   + Sticky 2.50 € CPT
   + Expandable 5.00 € CPT
                                                                                               COMBINATION                      CROSSMEDIA
                                                           VOLUME DISCOUNT
                                                                                                DISCOUNT                         DISCOUNT
                                                           200,000 AI           5%        2 Websites           5%
   AGENCY COMMISION 15%
                                                           400,000 AI           7%        3 Websites           7%            Crossmedia discount
   Creation of the advertisement with a surcharge.                                                                            Print / Online 10%
                                                           650,000 AI         10%         4 Websites          10%                (on online-price)

   Examples of formats and information on                  800,000 AI         15%         5 Websites          15%
   www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING                                                                                                                                   15

      „LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
             AWARENESS POTENTIAL FOR ADVERTISING.“
                                                                                                       source: VDZ, Editorial Media Factbook 2019

                                                            InPage Video Ads are great if you have video content which
                                                            should be delivered eye catching with a high reach. We deliver
                                                            a display ad with an integrated video clip on our websites.

                                                            Depending on the format, other functionalities such as full
                                                            screen or expandable can be activated for the campaign.

                                                            You only have to provide us with a banner as well as a video
                                                            which are linked and delivered by us. As a result, there is no
                                                            need for complex programming or embedding of the video in
Page impressions                                            the ad. For the Video Banner as well as Video InRead even the
274,984                                                     delivery of only one video is necessary.
Visits
119,429
IVW 08/19

                                                            INPAGE VIDEO ADS

     VOLUME         COMBINATION         CROSSMEDIA                 ADVERTISING SIZE                         SIZE IN PIXEL                   CPT
    DISCOUNT         DISCOUNT            DISCOUNT
 200,000 AI    5%   2 Websites   5%                          Video Banner                                      300 × 250                  55.00 €

 400,000 AI    7%   3 Websites   7%   Crossmedia discount    Video InRead                                      640 × 480                  50.00 €
                                       Print / Online 10%
 650,000 AI   10%   4 Websites 10%      (on online-price)    Video FloorAd                                    1200 × 200                  75.00 €

 800,000 AI   15%   5 Websites 15%                           Video Background                         depending on the website            80.00 €

                                                            CPT = Costs per Thousand.
AGENCY COMMISSION 15%
                                                            All prices exclusive VAT, subject to change without notice.

                                                            Contact us if you are interested in video productions
                                                            and further integration solutions.

                                                            Examples of formats and information on
                                                            www.dk-mediasales.de/digital-ads
NEWSLETTER                                                                                                             16

             „APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
                                                                   source: VDZ, Editorial Media Factbook 2019

                                     The SURF newsletter regularly informs the subscribers about
                                     brand-new events, new developments on the market, and
                                     provides a preview of the upcoming print edition.

                                     With newsletter advertising you can transfer your marketing
                                     message focused to our users.
                                     The fact that the users have subscribed themselves to our
                                     newsletters on their own initiative shows that the interest and
                                     attention is very high.

                                     Maximum 5 Media Placements per newsletter
                                     Frequency: 10 x per year, on the first selling date of the print
                                     magazine

                                                                      FORMAT IN PIXEL

                                            PRESENTER                   PRESENTER                    PRESENTER
                                                1                           2                           3-5

                                               600 x 150                   600 x 150                    600 x 150

                                             75.00 € CPT                 65.00 € CPT                  55.00 € CPT

                                     CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
                                     without notice. Presenter 5 without commitment.

Subscribers                                                          ISSUE DISCOUNTS

12,095                                                                    3 issues 10%

Open rate                                                                 5 issues 15%

30.97%                                                                   10 issues 30%

as of September 2019                                                CROSSMEDIA DISCOUNT 10%
                                                                    (on newsletter price)

                                                                    AGENCY COMMISSION 15%

                                                                    Placement without commitment.
CONTENT MARKETING                                                                                                                        17

Content Marketing plays an increasingly important role in           „EDITORIAL MEDIA OFFER HIGH
communication.                                                     FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
                                                                     TEAMS, TAILORED SOLUTIONS
                                                                   AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand         CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen
                                                                                            source: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.

                                                                   SPONSORED NEWS WEBSITE
                                                                   We offer you to book sponsored news on our websites. With
                                                                   this Format you can publish industry, company or product
                                                                   news in the look and feel of the respective website.

                                                                   After clicking on the news as a teaser, our users will be taken
                                                                   to a further article or directly to your company website.

                                                                   The strong awareness of the sponsored news as a type of
                                                                   content marketing is proved: The performance values of spon-
                                                                   sored news are significantly higher compared to display ads.

                                                                   Price per month and site:

                                                                   2,150.00 €
                                                                   including reporting, support and a weekly change of your content.
                                                                   All prices exclusive VAT, subject to change without notice.

                                                                   SPONSORED NEWS NEWSLETTER
                                                                   Sponsored News are also available in our newsletters. There
                                                                   you can publish industry, company and product news in
                                                                   the look and feel of the respective newsletter.

                                                                   After clicking on the industry news as a teaser, our users will
                                                                   be taken to a further article on the website or directly to your
                                                                   company website.

         ANZEIGE                                                   The industry news on our websites have shown that this
                                                                   advertising format is perceived and accepted by the user and
                                                                   therefore produces the best performance values.

                                                                   Price per newsletter and issue:

                                                                   1,500.00 €
                                                                   including reporting and support.
                                                                   All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING                                                                                                                                     18

                                                                                      ADVERTORIAL
                                                                                      Catch our users with your comprehensive product information
                                                                                      in an editorial environment. Use the high receptivity of the
                                                                                      reader for your brand/product. The integration of an advertorial
                                                                                      is possible on our websites. An display ad is included in the
                                                                                      package to increase the reach of the advertising special. If the
                                                                                      user clicks on the ad he will be forwarded to the ad special.
                                                                                      Additional display ads can be booked.

                                                                                      POSSIBLE INTEGRATION COMPONENTS
                                                                                      • Picture gallery
                                                                                      • Video-Integration
                                                                                      • Links to your website
                                                                                      • E-Paper Integration

                                                                           Video
                                                                        Integration   OPTIONS
                                                                                      Online-Advertorial A
                                                                                      • incl. AdBundle with 100,000 Ad Impressions
                                                                                      • incl. technical costs (2,500.00 €)
                                                                                      • incl. feature-element in the side column
                                                                                      6,900.00 €
                                                                          Gallery

                                                                                      Online-Advertorial B

The screenshot is just an example, since it is an individual product.
                                                                                      • incl. BilllboardAd with 100,000 Ad Impressions
All prices exclusive VAT                                                              • incl. technical costs (2,500.00 €)
                                                                                      • incl. feature-element in the side column
                                                                                      7,500.00 €

                                                                                      ONLINE ADVENT CALENDAR
                                                                                      With the online advent calendar in SURF, BOOTE and YACHT,
                                                                                      you can place and present your product prominently th-
                                                                                      roughout the Christmas Season. The windows of each day will
                                                                                      be activated and clickable at the appropriate day. By clicking
                                                                                      on a window, the user will be forwarded to an article about the
                                                                                      product, with detailed text and images, along with the regist-
                                                                                      ration form to win that product. The top prize is activated and
                                                                                      playable from the 01.12.2020.
                                                                                      The calendar will be supported and promoted with editorial
                                                                                      content in our magazines, on our websites, newsletters and
                                                                                      facebook. The positive feedback from previous years and an
                                                                                      entry, on average, of more than 7,300 players per window
             HIT RATES                        2016             2017          2018
                                                                                      speaks for itself!
  Page Impressions                          358,792         389,335       525,828

  Ø Page Impressions per window                7,812           9,841        11,015
                                                                                      For more details please contact your sales manager.
  Participations total                      117,706         141,856       176,656

  Ø Participations per window                  4,904           5,910         7,360
                                                                                      www.surf-magazin.de/adventskalender

According to the publisher
EVENT                                                                                                                       19

THE FESTIVAL
SURFING, FEERING and RELAXING - the fascination and                scene offer a unique event in a relaxed atmosphere. We are
passion for windsurfing inspires every year the windsurfing        looking forward to an exchange with you on the SURF Festival
enthusiasts and numerous visitors during the SURF Festival on      2020 - be there!
Fehmarn.
                                                                   Date: Thursday, 21 May – Sunday, 24 May 2020
The water, the fresh air and last but not least the outdoor fair
itself with many well-known manufacturers and stars of the

                                                                                                                                Foto: © Tonix Pictures / Tino Wichmann

Further information about the SURF Festival 2020 can be found here: www.surffestival.de
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