2021 BRAND PARTNERSHIPS AND - ADVERTISING MEDIA KIT
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D E D I C A T E D T O H E L P I N G B U S I N E S S A C H I E V E I T S H I G H E S T G O A L S.
2021
BRAND PARTNERSHIPS AND
ADVERTISING MEDIA KIT
Showcase Your Company and Generate
L eads T hrough NBA A
WHAT’S INSIDE
• Membership and subscriber demographics
• Digital and print advertising opportunities
• New and creative virtual sponsorship options
• 2021 NBAA exhibits and event sponsorship planner
• Packaging and positioning options – best value!
Table of Contents
NBAA Membership & Business Aviation Insider Readership Statistics.........................page 3
Advertising Opportunities......................................................................................... page 4
2021 E-Magazine Editorial Calendar........................................................................................................page 5
Business Aviation Insider Advertising Rates and Submission Specs......................................................page 8
NBAA.org Website......................................................................................................................................page 10
NBAA Insider Daily....................................................................................................................................page 11
NBAA News Hour Webinar.......................................................................................................................page 12
NBAA GO - Virtual Conferences Sponsorship.........................................................................................page 13
NBAA Flight Plan Podcast.........................................................................................................................page 14
In Case You Missed It (ICYMI) Sponsored E-blast...................................................................................page 15
enGAge YoPro Quarterly e-Newsletter.....................................................................................................page 15
Event Report e-Newsletter.........................................................................................................................page 16
NBAA Member Marketing Services*.........................................................................................................page 16
NBAA Website Retargeting Program*.......................................................................................................page 16
Custom Advertising Packages.....................................................................................page 17
Contact Your Brand Partner Representative...............................................................page 19
*Affiliated with NBAA membership. Must be an NBAA member to participate.
REACH THOUSANDS OF BUYERS AND PROFESSIONALS
REACH
In THOUSANDS
today’s challenging environment, OFNBAA
BUSINESS
has continuedAVIATION BUYERS
to provide the most up-to-dateANDinformation to help
your business. From webinars to a daily news service to the digital NBAA Business Aviation Insider magazine,
PROFESSIONALS
our communication channels provide essential information, while also offering your organization a unique
opportunity
While normal to reach
daily thousands
activities may be of
on prospective customers
pause, NBAA has continuedeager to learn
to provide about
industry your newwith
professionals product or service.
the most up-to-date infor-
mation to help their businesses move forward. From webinars to a daily news service to the digital NBAA Business Aviation Insider
If your company
magazine, and much sells aircraft,
more, engines,
our online avionics,
and print channelsinterior
providefittings,
essentialground
updates,services, maintenance
but also offer services,for organiza-
a unique opportunity
navigation
tions, such asand weather
yours, to reachequipment,
thousands oforprospective
any of thecustomers
many other
who parts or to
are eager services thatnew
learn about go product
into business aircraft,
and service use
offerings.
our communication channels to reach NBAA’s community of readers, members and subscribers who will make
the
If decisions
your companyto purchase
sells what your
aircraft, engines, company
avionics, sells.
interior fittings, ground services, maintenance services, navigation and weather
equipment, or any of the many other services and components that go into business aircraft, our community of readers, members and
subscribers who will make the decisions to purchase what your company sells.
2 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
NBAA Membership & Business
Aviation Insider Readership Statistics
NBAA Membership Geographic Distribution
Operating Members 20,139
Business Members 34,499 92% United States
Professional Members 2,143 8% International
TOTAL 56,781
Purchasing Power What Readers Buy
NBAA Connects You With: Our readers purchase
Final Decision Makers Purchase Makers/ business aviation products
Owners, Presidents/CEOs Influencers/Recommenders and services, including:
• Aircraft maintenance
• Flight Department
• Airport services
Managers/Aviation • Aviation insurance/legal consulting
of readers/members Directors
86% are involved in the
• Pilots/Chief Pilots
• Avionics
• Connectivity solutions
purchasing process
• Maintenance Managers • Contract pilots/cabin crew
• FBOs
of readers are more likely to purchase, recommend or • Flight planning services
57% influence the purchase of a product or service that they • Fuel/fuel services
have seen or read about in the magazine • Ground handling services
• Training programs
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 3
Advertising Opportunities
Business Aviation Insider
E-Circulation
Attracting the most influential and engaged buyers in the industry,
Business Aviation Insider, the official e-magazine of NBAA, is key to
expanding your global reach. Our readers are top decision-
makers in their companies, with purchasing oversight
of business aircraft acquisition, utilization, safety and
maintenance.
New in 2020, the publication is available exclusively online, and
it has a bi-monthly interactive e-magazine, giving you creative
new ways to promote your company with NBAA, and increasing
your visibility as a valued advertiser. We are hoping to continue
to print Business Aviation Insider in the near future, and still
offer the interactive features our subscribers are raving about!
As always, you can align your company’s branding needs with
NBAA’s bi-monthly content themes by leveraging the Business
Aviation Insider editorial calendar. Contact our sales team to get
additional innovative and measurable marketing ideas through
Business Aviation Insider!
“We needed to build awareness of a start-up tech-
nology company and Business Aviation Insider has
been important for us to share the SmartSky brand
and reach across all segments of the industry. We
will be advertising again in the future.”
MICHAEL MILLER
VP, Corporate Marketing & Communications, SmartSky Networks
4 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
Highly Rated by Readers
Readers describe the magazine as the most:
• Useful to them in their work
• Accurate editorially
• Valuable as a reference
• Authoritative
of readers agree that the
88% magazine helps them better
understand the industry
of readers are very satisfied
86% or satisfied with the
magazine content
Data Source: 2019 NBAA Reader Survey
2021 Editorial Calendar
Issue Theme
January/February Workforce Issue
March/April International Issue
May/June 13th Annual Safety Issue
July/August Technology Issue
September/October Management / Pre-BACE Issue
November/December NBAA-BACE Issue
Themes may change and additional special sections are added to best serve the needs of our subscribers. Please confirm the content theme while reserving the advertising
space with your sales representative. Updates are provided to prospective advertisers regularly through email. To sign up, contact advertising@nbaa.org
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 5
Showcase Thought
Leadership
Share your expertise with Business
Aviation Insider readers by participating
in special report sections on topics of
great interest to readers.
Expand Your Distribution
Help push your message further by sponsoring
dedicated e-blasts promoting Business
Aviation Insider content or bundling your
e-magazine ad with a presence in NBAA’s
Insider Daily news service.
Reach Young Professionals
Advertise in the magazine’s annual Student
Edition or within the Business Aviation Top 40
Under 40 special section in the Future of Business
Aviation issue – or consider sponsoring NBAA’s
new YoPro Quarterly e-newsletter, enGAge – to
get your company’s brand in front of students and
young professionals.
DISTRIBUTION
• Dedicated eblasts promoting Business Aviation Insider content
are emailed weekly to more than 33,000 professionals and more
than 11,000 companies in the NBAA membership, with an open
rate of 24%.
6 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
“Advertising in Business Aviation Insider has been a great way
for Duncan Aviation to position our brand in front of the business
aviation industry. The leads that we’ve generated throughout the
years have helped us build our customer base and get to know
new segments of the market. We will continue to be a loyal
advertiser with NBAA!”
LORI JOHNSON
Marketing Communications Manager, Duncan Aviation
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 7
Business Aviation Insider Digital Advertising Rates and Submission Specs
Position
Covers 2 and 3 $4,200
Cover 4 $4,500
Full page $3,600
1/2-page horizontal $2,800
Full Page: Final trim size is 8.5 x 11” (215.9 x 279.4 mm); keep text 125” (3.175
mm) away from edges. 8.75 x 11.25” (222.25 x 285.75 mm) for bleeds. Discounts are offered for multiple
1/2-Page Horizontal: 7.5 x 4.75” (190.5 x 120.65 mm) issue purchases. All BAI ads also
include ads on NBAA.org. Sizes and
Insider Resources: 1/8-Page Horizontal: 3.5 x 2” (88.9 x 50.8 mm)
impressions determined by magazine
Prices subject to change if magazine returns to print. ad size and quantity purchased. The
sales team is ready to work with you.
8 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
Premium Content Must-Read Magazine
NBAA delivers content on the operational and
workforce development topics most highly
valued and sought after by the industry. of readers consider NBAA’s
e-magazine to be the “must read”
78% publication for people in the
Multiple Platforms industry
NBAA content is delivered in a multi-channel
approach and at varying frequencies, via
e-magazine, website, newsletters, podcasts, video of subscribers read at least
and social media, as well as at NBAA events. 83% half of every issue
Customization
NBAA will work with you to create a custom of subscribers read every
media package that works for your budget and
schedule, including sponsored content, multi-
67% or almost every issue of the
magazine
platform bundles and added exposure at
NBAA in-person events including, NBAA-BACE,
EBACE, Conferences, Forums, and virtual events
such as VBACE and NBAA GO Conferences.
Data Source: 2019 NBAA Reader Survey by Marketing General
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 9
NBAA.org Website Advertising Rates & Specs
NBAA’s website is where
business aviation leaders Positions 1x
and decision-makers go
Tier 1 - 50,000 guaranteed
daily for timely industry $2,500
news, operational impressions
resources and event
information for shows Banner Dimensions: Two files are required
like NBAA-BACE.
The The responsive Display ad for desktop home page: 970x90p
site is relied upon by horizontal
the industry for the
Display ad for mobile home page: 300x600p vertical
timeliness and accuracy
of its content. Run-of-site display banner ads are optimized for Artwork: Accepted formats include JPG, GIF, PNG and
viewing on both desktop and mobile devices. third-party ad tag. 40k maximum file size.
Display banner ad placements are 300x600 run-of-site/mobile
homepage and 970x90 desktop homepage.
100,000 users/month
4 million page views/year
WEBSITE RETARGETING
Offered through an affinity program partner,
NBAA’s Website Retargeting Program
helps you make the most of your ad spend
by retargeting industry professionals after
they’ve clicked away from the NBAA website,
keeping your brand top-of-mind and ensuring
that you’ll consistently connect with them
across their buying journey.
nbaa.org/retargeting
(Separate purchase required)
10 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORGNBAA Insider Daily
NBAA Insider Daily is your personalized business aviation news
service, reaching business aviation stakeholders and powered by
artificial intelligence. It is a free service and is available to everyone
in the industry, including NBAA members and non-members. The
e-magazine currently goes out to over 40,000 unique subscribers
each weekday at 11 a.m. Eastern.
This popular new option is an excellent choice for driving traffic to
your website and keeping your brand in front of the corner office,
flight departments, owners and operators, aviation regulatory
officials, the industry trade press, and pretty much anyone else with
a vested interest in the business aviation industry.
40,000+ subscribers
41% avg. open rate
7% avg. CTR
Advertising Rates & Specs
Positions Weekly
Horizontal 1 $3,200
Horizontal 2 $2,800
Horizontal 3 $2,000
Banner Dimensions: All banner ads are 150x550p. Discounts available for
purchase of more than one week.
Artwork: Files should be GIF of JPG format, 40K maximum file size. Note:
NBAA is unable to accept rich media ads (using Flash, Java, etc.) and discourages
the use of animated GIFs, which do not display properly in all e-mail clients.
Data Sources: Rasa
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 11NBAA News Hour Webinar Produced at least once a month, these webinars touch on topics every business aviation professional should be considering, including crew scheduling, catering, aircraft cleaning and maintenance, airport and airspace operations, medical advice and more. Each webinar features a host and panelists, all available for an interactive question-and-answer session with participants. All webinars are free and recorded for replay, usually by the next business day. Sponsorship opportunities range from brand exposure to content inclusion. Choose existing content to sponsor, or customize your own. 700 average registrants/webinar Rates Sponsorships start at $3,000 12 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
NBAA GO - Virtual Conferences
Sponsorship
NBAA GO is the virtual professional development platform
designed to keep busy business aviation professionals
informed on the latest advancements, best practices and
progress in the business aviation industry. Accessible
anytime, anywhere, these virtual conferences are the
industry’s easy choice for connecting to business aviation
educational content when it’s most convenient.
There are a number of opportunities for companies to get
brand visibility through NBAA GO virtual conferences.
From pre-conference promotional materials to promotional
videos, recognition during live sessions, and post-
conference follow-up materials, your company will be
featured as a sponsor and receive lead generation. For
more information, contact sponsorships@nbaa.org.
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 13NBAA Flight Plan Podcast NBAA’s podcasts are a vibrant part of the association’s communications mix that has staying power, drawing listeners not only during the epi- sode’s first week, but also continuing to accumulate downloads over the course of the year. Sponsoring podcasts on a monthly basis gives your brand increased digital reach in front of a growing audience of engaged listeners. Your company will receive verbal recognition at the opening and in a commerical spot midway through the episode. Weekly episodes focus on: • Technology and innovation • Workforce development • Domestic and international operations • Airport and airspace issues 2,400 avg. downloads/month 30,000 downloads/year Monthly (4 Episodes per month) Sole Advertiser $2,000 30-Second Spot: Your 75-word script will be read by the NBAA Flight Plan emcee. Schedule: Podcasts are published most Mondays, except for select holidays or other dates determined by NBAA. Data Sources: Podtrac, Google Analyitics, Informz 14 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
ICYMI Sponsored E-blast enGAge YoPro Quarterly
In Case You Missed It (ICYMI) e-Newsletter
distributes NBAA’s most engaging
The NBAA Young Professionals in Business Aviation (YoPro)
articles and podcasts exclusively to
Council quarterly newsletter in – enGAge – supports its
NBAA members on a monthly basis.
mission of building a sense of community among future
Sponsorship of these eblasts gives
leaders. Now your company can support NBAA’s work
your company outstanding visibility,
to sustain business aviation for generations to come by
with a leaderboard banner, sponsored
purchasing a sole sponsorship of one or more e-newsletters.
message within editorial context and
3,900 delivered
your logo.
33,000 delivered 25% avg. open rate
23% avg. open rate
Sole Advertiser
17% avg. CTR Leaderboard – premium position
at the very top of the issue
$1,000
Advertising Rates & Specs Banner Dimensions: All banner ads are 150x550p.
Artwork: Files should be GIF of JPG format, 40K
Sole Advertiser maximum file size. Note: NBAA is unable to accept rich
Leaderboard – premium position at the $3,500 media ads (using Flash, Java, etc.) and discourages the
very top of the issue use of animated GIFs, which do not display properly in
all e-mail clients.
Banner Dimensions: All banner ads are 728x90p. Deadlines: Insertion orders
are due by the end of each
Artwork: Files should be GIF, JPG or PNG format, 40K quarter of the calendar year.
maximum file size. NBAA ICYMI is unable to accept rich
media ads (using Flash, Java, etc.) and discourages the
use of animated GIFs, which do not display properly in
all email clients.
Company Logo: EPS, AI or very high resolution PNG file
format (i.e., 300 dpi or greater), with no background.
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 15Event Report e-Newsletter NBAA Member Marketing Services
NBAA’s Reports share NBAA knows that finding the time to utilize all the latest
your company’s message digital marketing strategies can be a daunting task. That’s
with thousands of why we’ve partnered with MultiView, the leader in B2B digital
registered attendees in marketing, to offer you access to the latest in programmatic
conjunction with some advertising strategies. With 18 years of experience in B2B
of the industry’s biggest digital marketing, MultiView understands your challenges
and most important and has developed a suite of customizable marketing services
events, including: to help you achieve your goals.
• NBAA Business NBAA members can now take advantage of full-service, end-
Aviation
to-end program management and unmatched data tracking
Convention &
Exhibition and reporting, guaranteeing your message will reach the right
people at the right times. To learn how NBAA and MultiView
• European Business can help you create a robust digital marketing campaign,
Aviation Convention
contact MultiView at salesinquiries@multiview.com.
& Exhibition
• Schedulers &
Dispatchers
Conference
• Maintenance
Conference
NBAA WEBSITE
RETARGETING PROGRAM
Ad Positions
Exclusively for members, the NBAA Website
Leaderboard - Premium position at the
very top of the issue
$5,000 Retargeting Program helps you make the
Horizontal 1 - immediately after first
most of your ad spend by retargeting industry
story
$3,500 professionals after they’ve clicked away from
Horizontal 2 - immediately after second the NBAA website, keeping your brand top-
story
$2,500 of-mind and ensuring that you’ll consistently
connect with them across their buying journey.
For more information, contact MultiView at
salesinquiries@multiview.com.
(Separate purchase required)
16 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORGCustom Advertising Packages
Our customized multi-platform advertising opportunities and packages can keep your company’s name and products in front of
your customers on a daily, weekly, or monthly basis, and can include exposure at NBAA’s highly rated events like NBAA-BACE and
EBACE, and even the new NBAA Virtual Conference. Our sales team is happy to work with you on any type of custom package
that would work for your company. Here are two examples:
Branding & Advertising BRANDING DIGITAL
VISIBILITY
Custom Package • Business Aviation Insider
Advertisements • NBAA.org Advertisement
• Flight Plan Podcast • ICYMI Sponsored Email Blasts
Company A has been in the business aviation Sponsorship • Insider Daily Advertisement
• Virtual Conference
marketplace for over 50 years. They launch new Sponsorship &
products every couple of years and trust NBAA to Large Exhibit Booth
announce their new products to the industry and
support the trust that has been established in their
brand. Their custom package includes:
COMPANY
A
LEAD
GENERATION CONTENT
• News Hour Webinar • Custom News Hour
Sponsorship Webinar Sponsorship
• Virtual Conferences • Virtual Conference
BRANDING DIGITAL Sponsorship Thought-Leadership
• Business Aviation Insider VISIBILITY Session Sponsorship
Advertisements • NBAA.org Advertisement
• Insider Daily Advertisement • News Hour Webinar Sponsorship
• Virtual Sponsorship & Small • Insider Daily Advertisement
Exhibit Booth
COMPANY First-time Advertiser Package
B Company B is a brand new member of NBAA and
LEAD is just beginning to market to the business aviation
GENERATION CONTENT industry and is looking to get brand recognition and
• News Hour Webinar • Custom News Hour Webinar boost sales. Their custom package includes:
Sponsorship Sponsorship
• Insider Daily Advertisement • Sponsored Content in Insider
Daily and Business
Aviation Insider
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 17Customize Your Branding & Marketing Partnership Package
Whether you want to raise awareness of your brand, launch a new product, find new prospects or establish your company
as a business aviation industry thought leader, NBAA offers the media channels you need to meet your marketing goals.
Student/Young
Brand Product Lead Thought
Media Title and Distribution Frequency Professional
Awareness Launch Generation Leadership
Audience
Business Aviation Insider e-Magazine
With Special Reports X X X X
Bimonthly themed issues
Business Aviation Insider Sponsored E-blasts X X X
NBAA.org Website
Monthly packages with daily exposure; X X X
ask about retargeting affinity program
Insider Daily Email Newsletter X X X X
NBAA News Hour Webinars X X X X X
NBAA GO - Virtual Conference Sponsorship X X X X
Multiple events to choose from
NBAA Flight Plan Podcast X X
Monthly packages with weekly episodes
ICYMI Sponsored E-blast X X X X
Monthly mailings
enGAge YoPro Quarterly Email Newsletter X X X X X
Quarterly mailings
Report Email e-Newsletters
Distribution in conjunction with four events: X X X
NBAA-BACE, EBACE, VBACE, SDC and MC
18 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORGContact Your Brand Partner
Representative
Contact NBAA Now to Get Your Partnership Off the Ground!
Email brandpartnerships@nbaa.org now to learn more about NBAA’s unmatched brand partnerships and advertising
opportunities.
A brand partner representative will contact you within 2 business days. We look forward to working with you!
Sincerely, your partners in business aviation,
Amanda Dumont Colby Hogan
NBAA Brand Partner Sales NBAA Brand Partner Sales
Executive Executive
864-373-1168 410-584-1903
adumont@idc.nbaa.org colby.hogan@mci-group.com
Carly Heideger
NBAA Brand Partner Sales
Executive
410-584-1973
carly.heideger@mci-group.com
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 19You can also read
