MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing

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MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
MEDIA INFORMATION 2021

                        Europe’s No. 1 racing bike magazine
Foto: © Markus Greber

                                                     PRICE LIST No. 43
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
SUMMARY                                                                                                            2

TOUR PRINT                                                  TOUR DIGITAL
The magazine                                           3    TOUR App                                                12

Readership                                             4    TOUR App FlexSlider                                     13

Dimensions / Rates                                          Display Ads                                             14

Publication schedule                                   5
                                                            Video Advertising                                       15

Editorial section                                      6
                                                            Newsletter                                              16

Special rate TOUR RADMARKT                             7
                                                            Content Marketing

Ad Specials                                            8    Sponsored News                                          17

Test label                                             9    Advertorial                                             18

DK-Brand-Combination                                  10
                                                            EVENTS                                                  19

TOUR Poland                                           11                                Click
                                                                                       content
                                                                                     for instant
                                                                                    information

SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES                                      DELIUS KLASING VERLAG                     EDITORIAL OFFICE
Our contact persons can be found at              Siekerwall 21                             Editor in Chief Thomas Musch
www.dk-mediasales.de/                            33602 Bielefeld, Germany                  redaktion@tour-magazin.de
kontakt-radsport                                 fon +49 521 559 0                         Steinerstr. 15 D
                                                                                           81369 Munich, Germany
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
THE MAGAZINE                                                                                                                                                                          3

                                                                       GRAVEL

                                                                                              AUF
                                                                   Bikes & Gepäck

                                                                                               ABWEGEN
                                                                                              Einfach mal auf Feld- oder Waldwege abbiegen – wie viel Spaß das macht,
                                                                                              haben viele Rennradler mit dem Gravelbike entdeckt. Und dass man damit auch
                                                                                              tolle Bikepacking-Touren unternimmt, ist spätestens seit diesem Pandemie-
                                                                                              Sommer der große Trend. Unser Gravel-Schwerpunkt zeigt spannende Neu-
                                                                                              entwicklungen, bezahlbare Räder und das beste Bikepacking-Gepäck

                                                                                                                                                                                                  Foto: Skyshot/Greber
                                                   40   TOUR 10-2020                                                                                                        10-2020   TOUR   41

Published since                     As the leading and highest-circulation          magazine over the years: A good half
1977                                German-language road bike magazine,             of the magazine‘s regular buyers are
Readers                             TOUR transports the entire fascination          subscribers.
300,000 AWA 2020 (frequency of 6)   of the sport of road cycling. The editorial     The oldest German-language road bike
Sold circulation                    team‘s guiding principle is to provide          magazine - TOUR has been published
52,003 copies IVW 01/2020           comprehensive information to the                since 1977 - has also become a
Frequency of publication            dedicated hobby sportsman with high             wide-ranging and multifaceted media
monthly                             journalistic competence, for example            brand. TOUR content reaches readers

Magazine size                       through elaborate and well-founded              and users via the website, the digital app
210 mm × 280 mm                     product tests from our own laboratory,          edition, Facebook, YouTube, Instagram
                                    as well as through carefully researched         and newsletter. TOUR also operates
Processing
Perfect binding                     and photographed reports from the               the largest German-language road bike
                                    world of cycling. The editorial team of         forum on the net.
Copy price
                                    enthusiastic cyclists and experienced           The TOUR Transalp is also a benchmark
€ 6.–
                                    journalists observes and evaluates              among international racing bike events
                                    trends, gets to the bottom of things,           for amateur athletes. The stage ride
                                    reports from the scene for the scene.           for everyone in teams of two across
                                    Specialist knowledge, independence              the Alps has been attracting around
                                    and credibility have created an unusually       1,000 racing cyclists to the start every
                                    close relationship between reader and           year since 2002.
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
READERSHIP                                                                                                                            4

      300,000
    readers are reached by TOUR
                                                                                       TRAVEL PLANS
                                                                                  44 % Germany (2019: 40.7 %)
                                                                                    33 % Italy (2019: 36.4 %)
      per issue. This gives TOUR                                                   27 % Austria (2019: 25.8 %)
      more reach than any other                                                     26 % Spain (2019: 27 %)
          roadbike magazine.
                                                                                 TOUR readers prefer to travel by car

    91%
                                                                                    on holiday and stay overnight
                                                                                  in hotels with superior facilities.

                                                                                  TOUR readers
                                                                          • are well versed in financial products
           of our readers are men                                             • are trendsetters and innovators
                                                                         • love high-quality products and luxury

   7 TIMES                                                             • are multipliers with strong personalities

                 the reader
                  picks up
                                                                              1,622                                          117
                 each issue                                                   EURO                                      MINUTES
                                                                                                                        is the average
                                                                               at free disposal

               4,287                                                               per month                                 reading time
                                                                              (total population 455 Euro)                     per issue

               EURO                                                     HIGH LEVEL OF EDUCATION
      average net household                                              70 % of TOUR readers have a completed
             income                                                     university studies or high school graduation
                  ((total population 3,288 Euro)                                                 (total population 29.7 %)

         TYPES
65 % touring atheletes
                                                         4.236 EURO
                                                            is the average, the TOUR reader will
                                                                                                                      48,5    YEARS
  15 % competitors                                    spend on the next bicycle. 54 % will buy the
                                                                                                                       is the average age
  20 % discoverers                                          new racing bike in the next 1-2 years                       of TOUR readers

Source: AWA 2020 (frequency of 6) and Readers Survey 2020 (Market Research)
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
PUBLICATION SCHEDULE                                                                                        5

  ISSUE    FIRST SELLING DAY           SPECIAL TOPICS              BOOKING DEADLINE   PRINT DATA DEADLINE

 01/2021      16.12.2020                                              04.11.2020          16.11.2020

 02/2021      20.01.2021                fitness special               02.12.2020          14.12.2020

 03/2021      17.02.2021                                              05.01.2021          18.01.2021

 04/2021      17.03.2021                women special                 03.02.2021          15.02.2021

 05/2021      14.04.2021           gravel special (XXL-size)          01.03.2021          11.03.2021

 06/2021      12.05.2021            extra „TOUR Transalp“             29.03.2021          12.04.2021

 07/2021      09.06.2021       Tour de France special (XXL-size)      23.04.2021          05.05.2021

 08/2021      23.07.2021                                              11.06.2021          23.06.2021

 09/2021      25.08.2021                                              14.07.2021          26.07.2021

 10/2021      22.09.2021                                              11.08.2021          23.08.2021

 11/2021      20.10.2021                                              08.09.2021          20.09.2021

 12/2021      17.11.2021                                              05.10.2021          15.10.2021

 01/2022      15.12.2021                                              03.11.2021          15.11.2021
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                                 6

EDITORIAL SECTION

                                                  „ADVERTISING IN APPROPRIATE
                                              JOURNALISTIC ENVIRONMENTS INCREASES
                                                      PUBLIC AWARENESS.“
                                                                                                                           source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 420 × 280

                                                        SIZE                                     4c / bw
                                                                                                                                                 App
                                                         1/1                                    9,520.00 €                                     included
                                                                                                                                              + linkactivation
                                                         1/2                                    5,000.00 €                                    + picture gallery
                                                         1/3                                    3,600.00 €                                        + videos

                                                         1/4                                    2,700.00 €

                                                         2/1                                   14,280.00 €

1/1 page
Trim size* 210 × 280

                                                                                 POSITIONS

                                                                                     4c / bw

                                                 inside front cover                            10,550.00 €
                                                 inside back cover                             9,850.00 €

                                                    back cover                                 10,850.00 €

                                                 Opening Spread                                15,800.00 €

                                              The prices quoted are exclusive VAT.
1/2 page vertical      1/2 page horizontal
Trim size* 103 × 280   Trim size* 210 × 136

                                                                                                   DISCOUNTS

                                                 FREQUENCY DISCOUNTS                        VOLUME DISCOUNTS                      DK-BRAND-COMBINATION
                                                3 adverts                      3%       2 pages                      5%        2 issues                     5%

                                                6 adverts                      6%       3 pages                     10 %       3 issues                   10 %

                                                9 adverts                      9%       6 pages                     15 %       4 issues                   15 %

                                               12 adverts                     12 %      9 pages                     18 %       5 issues                   20 %

                                               18 adverts                     15 %     12 pages                     21%
1/3 page vertical      1/3 page horizontal
                                               24 adverts                     18 %
Trim size* 70 × 280    Trim size* 210 × 95

                                              AGENCY COMMISSION 15%

                                              SERIES DISCOUNTS
                                              Series discounts, extended volume discounts and sales bonus are available upon
1/4 page 1-column      1/4 page 2-columns     request.
Trim size* 55 × 280    Type area 90 × 124

                                              Reprints and pfds of editorial content on request.
                                              Please ask for our price list.

                                              * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 4-columns                               All format specifications in mm (width x height).
Trim size* 210 × 70                              Any trimming marks must be set at a distance of at least 3 mm from the net format.
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                        7

SPECIAL RATE TOUR RADMARKT

                                                        SIZE                  b/w                     2c                       4c

                                                         1/1               5,350.00 €            6,500.00 €               8,810.00 €         App
                                                                                                                                           included
                                                         1/2               2,715.00 €            3,299.00 €               4,471.00 €       + linkactivation
                                                         1/3               1,812.00 €            2,197.00 €               2,984.00 €

1/1 page                                                 1/4               1,350.00 €            1,644.00 €               2,238.00 €
Type area 184 × 252
Trim size* 210 × 280                                     1/8                680.00 €               822.00 €               1,117.00 €

                                                        1/16                340.00 €               416.00 €                 563.00 €

                                                        1/32                173.00 €               213.00 €                 284.00 €

                                                   The prices quoted are exclusive VAT.

                                                                                     ISSUE DISCOUNT

1/2 page vertical           1/2 page horizontal                                           3 issues 15 %
Type area 90 × 252          Type area 184 × 124
                                                                                          6 issues 25 %
Trim size* 103 × 280        Trim size* 210 × 136
                                                                                        12 issues 45 %

                                                   No further discounts!

                                                   AGENCY COMMISSION 15%
1/3 page horizontal
Type area 184 × 82
                                                   CLASSIFIED ADVERTISING PER MM/1-COLUMN
                                                   b/w = 6.10 €                2c = 7.45 €              4c = 10.15 €

                                                   STARTING OFFERS
                                                   For first time advertisers are available on request

1/4 page 1-column           1/4 page 2-columns     SPECIAL POSITION
Type area 43 × 252          Type area 90 × 124
                                                   Not available in TOUR-Market.

1/4 page 4-columns          1/8 page
Type area 184 × 60          Type area
                            1-column 43 × 124
                            2-columns 90 × 60
                            4-columns 184 × 28

1/16 page                   1/32 page
Type area                   Type area 43 × 28
vertical 43 × 60
horizontal 90 × 28
                                                   * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
                                                      All format specifications in mm (width x height).
Minimum size for adverts = 10 mm 1-column.            Any trimming marks must be set at a distance of at least 3 mm from the net format.
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
AD SPECIALS                                                                                                                                8

                                                                    INSERTS
                                                                      MAXIMUM                          MINIMUM            SUBSCRIPTION
   WEIGHT                    SEASONAL PRICES*                                             BOOKING
                                                                        SIZE                           BOOKING             CIRCULATION
                        ISSUE                     ISSUE
                  2/21, 7/21 - 01/22           3/21 - 06/21

  up to 25 g        90.00 € per thsd.      100.00 € per thsd.                                Partial
                                                                     190 x 270 mm           booking                        Domestically,
  up to 50 g      120.00 € per thsd.       135.00 € per thsd.       3 samples upon         based on      20,000              can only
                                                                      issuing of the        Nielsen      copies             be booked
  up to 75 g      145.00 € per thsd.       165.00 € per thsd.             order              areas                          as a whole
                                                                                           possible.
 up to 100 g      195.00 € per thsd.       220.00 € per thsd.

 up to 125 g      265.00 € per thsd.          on request

*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.

                                                             ADHESIVE INSERTS
      SIZE                        PRICE

    postcard                  47.00 € per thsd.              + Costs for 1/1 page carrier ad

                                                             + Extra expenses for booking a subscription circulation.
    booklet                   68.00 € per thsd.
                                                             Stand samples and 10 adhesive inserts for test run before the
product sample          from 77.00 € per thsd.               closing date.

                                                               BOUND INSERTS
      SIZE                        PRICE

     2-page                   85.00 € per thsd.

     4-page                 110.00 € per thsd.                Paper: 70-150g/m2

     6-page                 130.00 € per thsd.                Formats: for technical specifications, please contact the
                                                              Media Sales Department.
     8-page                 150.00 € per thsd.                Insertion: only overall

    12-page                 170.00 € per thsd.

    16-page                 190.00 € per thsd.

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%
Ad Specials are not valid for discount!

You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials

IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
TEST LABEL                                                                  9

Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:

USE OF THE TEST LABEL:
       We charge a license fee for the use of the test label

      The license period is 24 months and begins
      on the day the test label is received.

       Please use the label only with reference to the source.

                                                                        T
                                                                   GE

                                TEST LABEL

           DIGITAL USE                   PRINT AND DIGITAL USE
      (WEBSITE, SOCIAL MEDIA,            (PRODUCT PACKAGING,
            MAILINGS...)                PROMOTIONAL FLYERS...)

                   500.00 €                    1,440.00 €

all prices plus statutory VAT

PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
DK-BRAND-COMBINATION                                                               10

           THE DK-BRAND-COMBINATION
           Under the brand of DK, 13 other special interest magazines are
           being published. Many of them are market leader within their field.

           COMBINATION DISCOUNTS
           apply for a customer’s advertisments and offer an enormous po-
           tential for saving up to 20%. With an identical volume of advertising
           placements you may vary and change the advertising motive and
           the date of publishing.

                       NUMBER                           DK-BRAND-
                   OF MAGAZINES                  COMBINATION-DISCOUNT

                         2 issues                             5%

                         3 issues                           10 %

                         4 issues                           15 %

                         5 issues                           20 %
TOUR POLAND                                                          11

                                 TOUR POLAND

                                 • Circulation: about 9,400 copies
                                 • 6× per year in Poland

CONTACT POLAND
Grzegorz Radziwonowski
fon: +48 606 120 931
g.radziwonowski@magazynbike.pl

Magazyn TOUR
ul. Dembowkiego 128/1
51-669 Wroclaw
POLAND
TOUR APP                                                                                                                                                 12

                „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
                    HIGH-QUALITY CONTENT IS VALUED BY USERS
                       REGARDLESS OF THE OUTPUT MEDIUM.“
                                                                                                      source: VDZ, Editorial Media Factbook

                                                                 In our kiosk app, we offer you an integration of your insert as a
                                                                 Free Special for an exposed customer approach.
                                                                 Your product information will be integrated as a multi-page
                                                                 leaflet and will be available for publication on the same level as
                                                                 the digital editions of the media brand.
                                                                 In this way you reach the reader of the digital issue directly
                                                                 and communicate your information in the environment familiar
                                                                 to the readers.

                                                                                                       FREE SPECIAL

                                                                     RUNTIME                PACKAGE              ADVERTISING SIZE                 PRICE

                                                                                           Print / App
                                                                                                                                                980.00 €
                                                                                          combination
                                                                     6 weeks                                      supplement incl.
                                                                                                                 10 link activations*
                                                                  (from the first
                                                                                                                  + picture gallery
                                                                   day of sale)                                  + Video integration

                                                                                            App Only                                           1,150.00 €

                                                                 *further link activations according to effort

Sales per issue
2,438
contacts per issue
3,977
App user per day
510
according to the publisher, Ø 2020

AGENCY COMMISSION 15%

See booking deadline and delivery schedule for data on page 5.   All prices exclude statutory VAT.
                                                                 Additional multimedia features (audio files, videos, galleries and links) on request.
TOUR APP FLEXSLIDER                                                                                                       13

                                     In addition to the regular advertising options in our digital Apps, we offer the
                                     opportunity to book the FlexSlider as a display ad.
                                     This element is a conventional slider, which can be used by advertisements as well as
                                     for editorial content.
                                     • innovative advertising medium for all mobile devices
                                     • prominent presentation
                                     • up to 3 different positions possible
                                     • enables sales directly out of the App
                                     • high contact frequency and -quality

                                                                                    FLEXSLIDER

                                            POSITION                     POSITION            POSITION       EXCLUSIVE
                                               1                            2                   3            (Pos. 1-3)

Contacts per month                           750.00 €                    450.00 €                270.00 €   1,200.00 €

15,300                                      per month                    per month           per month      per month

according to the publisher, ø 2020   All prices exclude statutory VAT.

                                     CROSSMEDIA DISCOUNT 10% (on App-Price)

                                     AGENCY COMMISSION 15%
                   FlexSlider
                         ....
DISPLAY ADS		                                     WWW.TOUR-MAGAZIN.DE                                                                              14

             „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
               PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
                                                                                                    source: VDZ, Editorial Media Factbook

                                                     DESKTOP

                                                        FORMS OF ADVERTISING                           SIZE IN PIXEL                         CPT

                                                      Fullsizebanner                             468 × 60 (max. 620 x 60)                   10.00 €

                                                      Medium Rectangle                                    300 × 250                         40.00 €

                                                      Skyscraper / Wide Skyscraper                     120/160 × 600                        40.00 €

                                                      HalfpageAd                                          300 × 600                         49.00 €

                                                      XXL Banner                                          728 × 90                          30.00 €

                                                      AdBundle                               300 × 250 / 160 × 600 / 728 × 90               37.00 €

                                                      BillboardAd                                         900 × 250                         49.00 €

                                                      Wallpaper                                728 × 90 and 120/160 × 600                   59.00 €
Page impressions
                                                      FireplaceAd                           300 x 600 / 1254 x 100 / 300 x 600              70.00 €
2,330,303
                                                      Parallax                                            500 x 990                         45.00 €
Visits
                                                      FloorAd                                            1200 × 200                         70.00 €
707,502
Unique user*                                         MOBILE
345,885
                                                                 WERBEMITTEL                         FORMAT IN PIXEL                         TKP
IVW 08/20
*according to the publisher 08/20                     Mobile Banner 6:1                                    320 × 50                     30.00 €

                                                      Mobile Banner 4:1                                    320 × 70                     30.00 €

                                                      Mobile Banner 2:1                                   320 × 150                     35.00 €

                                                      Medium Rectangle Mobile                             300 × 250                     40.00 €

                                                      HalfpageAd                                          300 × 600                     49.00 €

                                                      Parallax                                             375 x 680                    45.00 €

                                                      Catfish                                             320 × 100                     50.00 €

                                                     CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

+ Targeting per criterion 2.50 € CPT                                                        COMBINATION                      CROSSMEDIA
                                                        VOLUME DISCOUNT
                                                                                             DISCOUNT                         DISCOUNT
+ Sticky 2.50 € CPT*
                                                       200,000 AI           5%         2 Websites           5%
+ Expandable 5.00 € CPT
                                                       400,000 AI           7%         3 Websites           7%             Crossmedia discount
* bookable for Wallpaper and FireplaceAd                                                                                    Print / Online 10%
                                                       650,000 AI          10%         4 Websites          10%                (on online-price)

                                                       800,000 AI          15%         5 Websites          15%
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.

                                                     Examples of formats and information on
                                                     www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING                                                                                                                              15

            „LONGER DURATION OF VISIT MEANS GREATER ATTENTION
                AND AWARENESS POTENTIAL FOR ADVERTISING.“
                                                                                             source: VDZ, Editorial Media Factbook

                                                              InPage Video Ads are great if you have video content which should
                                                              be delivered eye catching with a high reach. We deliver a display
                                                              ad with an integrated video clip on our websites.

                                                              Depending on the format, other functionalities such as full screen
                                                              or expandable can be activated for the campaign.

                                                              You only have to provide us with a banner as well as a video which
                                                              are linked and delivered by us. As a result, there is no need for
                                                              complex programming or embedding of the video in the ad.
Page impressions                                              For the Video Banner as well as Video InRead even the delivery of
2,330,303                                                     only one video is necessary.
Visits
707,502
IVW 08/20

                                                              INPAGE VIDEO ADS

       VOLUME         COMBINATION         CROSSMEDIA            ADVERTISING SIZE               SIZE IN PIXEL                          CPT
      DISCOUNT         DISCOUNT            DISCOUNT
  200,000 AI     5%   2 Websites   5%                         Video Banner                        300 × 250                          55.00 €

  400,000 AI     7%   3 Websites   7%   Crossmedia discount   Video InRead                        640 × 480                          50.00 €
                                         Print / Online 10%
  650,000 AI   10%    4 Websites 10%      (on online-price)   Video FloorAd                      1200 × 200                          75.00 €

  800,000 AI   15%    5 Websites 15%                          Video Background        300 x 600 / 1254 x 205 / 300 x 600             80.00 €

AGENCY COMMISSION 15%

                                                              Contact us if you are interested in video productions,
                                                              test winner videos and further integration solutions.

                                                              Examples of formats and information on
                                                              www.dk-mediasales.de/digital-ads
NEWSLETTER                                                                                                                      16

              APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
                                                                                 source: VDZ, Editorial Media Factbook

                                               The TOUR newsletter regularly informs the subscribers about
                                               brand-new events, new developments on the market, and
                                               provides a preview of the upcoming print edition.

                                               The fact that the users have subscribed to our newsletters
                                               on their own is the reason for exceptionally good results of
                                               advertising in the newsletters.

                                               Newsletter offers:

                                               • High opening rates

                                               • Advertising surrounded by editorial context

                                               • Exclusiveness (max. 3 presenter placements per newsletter)

                                               • Frequency: biweekly

                                                                                   SIZE IN PIXEL

                                                     PRESENTER                    PRESENTER                       PRESENTER
                                                         1                            2                               3

                                                        600 x 150                    600 x 150                     600 x 150

                                                       75.00 € CPT                 65.00 € CPT                    55.00 € CPT

                                               CPT = Costs per thousand subscriptions. All prices exclusive VAT

Subscribers
37,711
Opening rate
31.61%
as of September 2020

CROSSMEDIA DISCOUNT 10% (on newsletter price

AGENCY COMMISSION 15%

You can find an example of a newsletter at
www.dk-mediasales.de/digital-ads

                                                                         Placement without commitment.
CONTENT MARKETING                                                                                                                                      17

Content Marketing plays an increasingly important role in           „EDITORIAL MEDIA OFFER HIGH
communication.
                                                                   FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:                                                    TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand     AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
                                                                       CATCHING ADVERTISING.“
                                                                                                                       source: VDZ, Editorial Media Factbook

                                                                   SPONSORED NEWS WEBSITE
                                                                   We offer you to book sponsored news on our websites. With
                                                                   this Format you can publish industry, company or product
                                                                   news in the look and feel of the respective website.

                                                                   After clicking on the news as a teaser, our users will be taken
                                                                   to a further article or directly to your company website.

                                                                   The strong awareness of the sponsored news as a type of
                                                                   content marketing is proved: The performance values of spon-
                                                                   sored news are significantly higher compared to display ads.

                                                                   Price per month and site:

                                                                   2,750.00 €
                                                                   including reporting, support and a weekly change of your content.
                                                                   All prices exclusive VAT, subject to change without notice.

                                                                   SPONSORED NEWS NEWSLETTER
                                                                   The native format Branchen News is also available in our
                                                                   newsletters. There you can publish industry, company and
                                                                   product news in the look and feel of the respective news-
                                                                   letter.

                                                                   After clicking on the industry news as a teaser, our users will
                                                                   be taken to a further article on the website or directly to your
                                                                   company website.
         ANZEIGE

                                                                   The industry news on our websites have shown that this
                                                                   advertising format is perceived and accepted by the user and
                                                                   therefore produces the best performance values.

                                                                   Price per newsletter and issue:

                                                                   2,700.00 €
                                                                   including reporting and support.
                                                                   All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING                                                                                                                 18

                                                               ADVERTORIAL
                                                               Catch our users with your comprehensive product information
                                                               in an editorial environment.
                                                               Use the high receptivity of the reader for your brand/product.

                                                               The integration of an advertorial is possible on our websites.
                                                               A Display Ad is included in the package to increase the reach
                                                               of the advertising special. If the user clicks on the ad he will
                                                               be forwarded to the ad special. Additional display ads can be
                                                               booked.

                                                               POSSIBLE INTEGRATION COMPONENTS
                                                               • Picture gallery
                                                               • Video-Integration
                                                               • Links to your website
                                                               • E-Paper Integration

                                                               OPTIONS
                                                               Online-Advertorial A
                                                               • incl. AdBundle with 100,000 Ad Impressions
                                                               • incl. technical costs (2,500.00 €)
                                                               • incl. feature-element in the side column
                                                               6,900.00 €

                                                               Online-Advertorial B
                                                               • incl. BilllboardAd with 100,000 Ad Impressions
                                                               • incl. technical costs (2,500.00 €)
                                                               • incl. feature-element in the side column
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.                             7,500.00 €

                                                               ONLINE ADVENT CALENDAR
                                                               With the online advent calendar in TOUR and BIKE, you can
                                                               place and present your product prominently throughout the
                                                               Christmas Season. The windows of each day will be activated
                                                               and clickable at the appropriate day. By clicking on a window,
                                                               the user will be forwarded to an article about the product, with
                                                               detailed text and images, along with the registration form to win
                                                               that product. The top prize is activated and playable from the
                                                               01.12.2021.
                                                               The calendar will be supported and promoted with editorial
                                                               content in our magazines, on our websites, newsletters and
                                                               facebook. The positive feedback from previous years and an
                                                               entry, on average, of more than 15,000 players per window
                                                               speaks for itself!

                                                               For more details please contact your sales manager.

                                                               www.tour-magazin.de/advent calendar
EVENTS                                                                                                                 19

       EVENT                      DATE                  PLACE                             WEBSITE

E-MTB Trail Camp               Spring 2021            Kaltern (I)      www.emtb-camp.com

TOUR Transalp             20.06.2021-26.06.2021                        www.dk-mediasales.de/tour-transalp

BIKE Women Camp                June 2021             Molveno (I)       www.dk-mediasales.de/bike-women-camp

BIKE Transalp             04.07.2021-10.07.2021                        www.dk-mediasales.de/bike-transalp

BIKE Festival Riva        30.04.2021-02.05.2021   Riva del Garda (I)   www.dk-mediasales.de/bike-festival-garda-trentino

E-MOTIONS
                          14.05.2021-16.05.2021      Millstatt (A)     www.dk-mediasales.de/e-motions
the E-BIKE Event

BIKE Festival Willingen   28.05.2021-30.05.2021     Williingen (D)     www.dk-mediasales.de/bike-festival-willingen

BIKE Festival                                        Saalfelden
                             September 2021                            www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang                                  Leogang (A)

BIKE Cross-
                              October 2021          St. Englmar
Country-Camp
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