MEDIA INFORMATION 2021 - Europe's No. 1 racing bike magazine - PRICE LIST No. 43 - Delius Klasing
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SUMMARY 2 TOUR PRINT TOUR DIGITAL The magazine 3 TOUR App 12 Readership 4 TOUR App FlexSlider 13 Dimensions / Rates Display Ads 14 Publication schedule 5 Video Advertising 15 Editorial section 6 Newsletter 16 Special rate TOUR RADMARKT 7 Content Marketing Ad Specials 8 Sponsored News 17 Test label 9 Advertorial 18 DK-Brand-Combination 10 EVENTS 19 TOUR Poland 11 Click content for instant information SPECIFICATIONS Print: www.dk-mediasales.de/specifications-print Digital: www.dk-mediasales.de/specifications-digital Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE Our contact persons can be found at Siekerwall 21 Editor in Chief Thomas Musch www.dk-mediasales.de/ 33602 Bielefeld, Germany redaktion@tour-magazin.de kontakt-radsport fon +49 521 559 0 Steinerstr. 15 D 81369 Munich, Germany
THE MAGAZINE 3 GRAVEL AUF Bikes & Gepäck ABWEGEN Einfach mal auf Feld- oder Waldwege abbiegen – wie viel Spaß das macht, haben viele Rennradler mit dem Gravelbike entdeckt. Und dass man damit auch tolle Bikepacking-Touren unternimmt, ist spätestens seit diesem Pandemie- Sommer der große Trend. Unser Gravel-Schwerpunkt zeigt spannende Neu- entwicklungen, bezahlbare Räder und das beste Bikepacking-Gepäck Foto: Skyshot/Greber 40 TOUR 10-2020 10-2020 TOUR 41 Published since As the leading and highest-circulation magazine over the years: A good half 1977 German-language road bike magazine, of the magazine‘s regular buyers are Readers TOUR transports the entire fascination subscribers. 300,000 AWA 2020 (frequency of 6) of the sport of road cycling. The editorial The oldest German-language road bike Sold circulation team‘s guiding principle is to provide magazine - TOUR has been published 52,003 copies IVW 01/2020 comprehensive information to the since 1977 - has also become a Frequency of publication dedicated hobby sportsman with high wide-ranging and multifaceted media monthly journalistic competence, for example brand. TOUR content reaches readers Magazine size through elaborate and well-founded and users via the website, the digital app 210 mm × 280 mm product tests from our own laboratory, edition, Facebook, YouTube, Instagram as well as through carefully researched and newsletter. TOUR also operates Processing Perfect binding and photographed reports from the the largest German-language road bike world of cycling. The editorial team of forum on the net. Copy price enthusiastic cyclists and experienced The TOUR Transalp is also a benchmark € 6.– journalists observes and evaluates among international racing bike events trends, gets to the bottom of things, for amateur athletes. The stage ride reports from the scene for the scene. for everyone in teams of two across Specialist knowledge, independence the Alps has been attracting around and credibility have created an unusually 1,000 racing cyclists to the start every close relationship between reader and year since 2002.
READERSHIP 4 300,000 readers are reached by TOUR TRAVEL PLANS 44 % Germany (2019: 40.7 %) 33 % Italy (2019: 36.4 %) per issue. This gives TOUR 27 % Austria (2019: 25.8 %) more reach than any other 26 % Spain (2019: 27 %) roadbike magazine. TOUR readers prefer to travel by car 91% on holiday and stay overnight in hotels with superior facilities. TOUR readers • are well versed in financial products of our readers are men • are trendsetters and innovators • love high-quality products and luxury 7 TIMES • are multipliers with strong personalities the reader picks up 1,622 117 each issue EURO MINUTES is the average at free disposal 4,287 per month reading time (total population 455 Euro) per issue EURO HIGH LEVEL OF EDUCATION average net household 70 % of TOUR readers have a completed income university studies or high school graduation ((total population 3,288 Euro) (total population 29.7 %) TYPES 65 % touring atheletes 4.236 EURO is the average, the TOUR reader will 48,5 YEARS 15 % competitors spend on the next bicycle. 54 % will buy the is the average age 20 % discoverers new racing bike in the next 1-2 years of TOUR readers Source: AWA 2020 (frequency of 6) and Readers Survey 2020 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2021 16.12.2020 04.11.2020 16.11.2020 02/2021 20.01.2021 fitness special 02.12.2020 14.12.2020 03/2021 17.02.2021 05.01.2021 18.01.2021 04/2021 17.03.2021 women special 03.02.2021 15.02.2021 05/2021 14.04.2021 gravel special (XXL-size) 01.03.2021 11.03.2021 06/2021 12.05.2021 extra „TOUR Transalp“ 29.03.2021 12.04.2021 07/2021 09.06.2021 Tour de France special (XXL-size) 23.04.2021 05.05.2021 08/2021 23.07.2021 11.06.2021 23.06.2021 09/2021 25.08.2021 14.07.2021 26.07.2021 10/2021 22.09.2021 11.08.2021 23.08.2021 11/2021 20.10.2021 08.09.2021 20.09.2021 12/2021 17.11.2021 05.10.2021 15.10.2021 01/2022 15.12.2021 03.11.2021 15.11.2021
DIMENSIONS / RATES 6 EDITORIAL SECTION „ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES PUBLIC AWARENESS.“ source: VDZ, Editorial Media Factbook 2/1 page Trim size* 420 × 280 SIZE 4c / bw App 1/1 9,520.00 € included + linkactivation 1/2 5,000.00 € + picture gallery 1/3 3,600.00 € + videos 1/4 2,700.00 € 2/1 14,280.00 € 1/1 page Trim size* 210 × 280 POSITIONS 4c / bw inside front cover 10,550.00 € inside back cover 9,850.00 € back cover 10,850.00 € Opening Spread 15,800.00 € The prices quoted are exclusive VAT. 1/2 page vertical 1/2 page horizontal Trim size* 103 × 280 Trim size* 210 × 136 DISCOUNTS FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION 3 adverts 3% 2 pages 5% 2 issues 5% 6 adverts 6% 3 pages 10 % 3 issues 10 % 9 adverts 9% 6 pages 15 % 4 issues 15 % 12 adverts 12 % 9 pages 18 % 5 issues 20 % 18 adverts 15 % 12 pages 21% 1/3 page vertical 1/3 page horizontal 24 adverts 18 % Trim size* 70 × 280 Trim size* 210 × 95 AGENCY COMMISSION 15% SERIES DISCOUNTS Series discounts, extended volume discounts and sales bonus are available upon 1/4 page 1-column 1/4 page 2-columns request. Trim size* 55 × 280 Type area 90 × 124 Reprints and pfds of editorial content on request. Please ask for our price list. * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. 1/4 page 4-columns All format specifications in mm (width x height). Trim size* 210 × 70 Any trimming marks must be set at a distance of at least 3 mm from the net format.
DIMENSIONS / RATES 7 SPECIAL RATE TOUR RADMARKT SIZE b/w 2c 4c 1/1 5,350.00 € 6,500.00 € 8,810.00 € App included 1/2 2,715.00 € 3,299.00 € 4,471.00 € + linkactivation 1/3 1,812.00 € 2,197.00 € 2,984.00 € 1/1 page 1/4 1,350.00 € 1,644.00 € 2,238.00 € Type area 184 × 252 Trim size* 210 × 280 1/8 680.00 € 822.00 € 1,117.00 € 1/16 340.00 € 416.00 € 563.00 € 1/32 173.00 € 213.00 € 284.00 € The prices quoted are exclusive VAT. ISSUE DISCOUNT 1/2 page vertical 1/2 page horizontal 3 issues 15 % Type area 90 × 252 Type area 184 × 124 6 issues 25 % Trim size* 103 × 280 Trim size* 210 × 136 12 issues 45 % No further discounts! AGENCY COMMISSION 15% 1/3 page horizontal Type area 184 × 82 CLASSIFIED ADVERTISING PER MM/1-COLUMN b/w = 6.10 € 2c = 7.45 € 4c = 10.15 € STARTING OFFERS For first time advertisers are available on request 1/4 page 1-column 1/4 page 2-columns SPECIAL POSITION Type area 43 × 252 Type area 90 × 124 Not available in TOUR-Market. 1/4 page 4-columns 1/8 page Type area 184 × 60 Type area 1-column 43 × 124 2-columns 90 × 60 4-columns 184 × 28 1/16 page 1/32 page Type area Type area 43 × 28 vertical 43 × 60 horizontal 90 × 28 * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Minimum size for adverts = 10 mm 1-column. Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 8 INSERTS MAXIMUM MINIMUM SUBSCRIPTION WEIGHT SEASONAL PRICES* BOOKING SIZE BOOKING CIRCULATION ISSUE ISSUE 2/21, 7/21 - 01/22 3/21 - 06/21 up to 25 g 90.00 € per thsd. 100.00 € per thsd. Partial 190 x 270 mm booking Domestically, up to 50 g 120.00 € per thsd. 135.00 € per thsd. 3 samples upon based on 20,000 can only issuing of the Nielsen copies be booked up to 75 g 145.00 € per thsd. 165.00 € per thsd. order areas as a whole possible. up to 100 g 195.00 € per thsd. 220.00 € per thsd. up to 125 g 265.00 € per thsd. on request *Other bound inserts available upon request. Plus expenses for booking a subscription circulation. ADHESIVE INSERTS SIZE PRICE postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad + Extra expenses for booking a subscription circulation. booklet 68.00 € per thsd. Stand samples and 10 adhesive inserts for test run before the product sample from 77.00 € per thsd. closing date. BOUND INSERTS SIZE PRICE 2-page 85.00 € per thsd. 4-page 110.00 € per thsd. Paper: 70-150g/m2 6-page 130.00 € per thsd. Formats: for technical specifications, please contact the Media Sales Department. 8-page 150.00 € per thsd. Insertion: only overall 12-page 170.00 € per thsd. 16-page 190.00 € per thsd. The prices quoted are exclusive VAT. AGENCY COMMISSION 15% Ad Specials are not valid for discount! You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials IMPORTANT DETAILS A closed edge is required for the machine processing of inserts. For inserts that exceed the width of the magazine, this must be the long side. Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs. Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house. Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight, total quantity and packing size.
TEST LABEL 9 Your product has been tested in our demanding test procedure and received a test label. The following conditions for using the test label for your communi- cation are valid: USE OF THE TEST LABEL: We charge a license fee for the use of the test label The license period is 24 months and begins on the day the test label is received. Please use the label only with reference to the source. T GE TEST LABEL DIGITAL USE PRINT AND DIGITAL USE (WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING, MAILINGS...) PROMOTIONAL FLYERS...) 500.00 € 1,440.00 € all prices plus statutory VAT PLEASE NOTE THE FOLLOWING CONDITIONS: We provide you with the reproduction template of the label as a digital file (pdf, png, jpg and eps). Only the unchanged use of the label in your own advertising material/online media is permitted. You are responsible for the permissibility of the ad- vertising use of the label under competition law. Delius Klasing Verlag assumes no guarantee or liability for this. The publisher must at all times be in a position to ensure the protection of its trademarks and magazine brands. We therefore reserve the right to terminate the agreement at any time. If Delius Klasing makes use of it without good cause for termination, the remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 10 THE DK-BRAND-COMBINATION Under the brand of DK, 13 other special interest magazines are being published. Many of them are market leader within their field. COMBINATION DISCOUNTS apply for a customer’s advertisments and offer an enormous po- tential for saving up to 20%. With an identical volume of advertising placements you may vary and change the advertising motive and the date of publishing. NUMBER DK-BRAND- OF MAGAZINES COMBINATION-DISCOUNT 2 issues 5% 3 issues 10 % 4 issues 15 % 5 issues 20 %
TOUR POLAND 11 TOUR POLAND • Circulation: about 9,400 copies • 6× per year in Poland CONTACT POLAND Grzegorz Radziwonowski fon: +48 606 120 931 g.radziwonowski@magazynbike.pl Magazyn TOUR ul. Dembowkiego 128/1 51-669 Wroclaw POLAND
TOUR APP 12 „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE OUTPUT MEDIUM.“ source: VDZ, Editorial Media Factbook In our kiosk app, we offer you an integration of your insert as a Free Special for an exposed customer approach. Your product information will be integrated as a multi-page leaflet and will be available for publication on the same level as the digital editions of the media brand. In this way you reach the reader of the digital issue directly and communicate your information in the environment familiar to the readers. FREE SPECIAL RUNTIME PACKAGE ADVERTISING SIZE PRICE Print / App 980.00 € combination 6 weeks supplement incl. 10 link activations* (from the first + picture gallery day of sale) + Video integration App Only 1,150.00 € *further link activations according to effort Sales per issue 2,438 contacts per issue 3,977 App user per day 510 according to the publisher, Ø 2020 AGENCY COMMISSION 15% See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT. Additional multimedia features (audio files, videos, galleries and links) on request.
TOUR APP FLEXSLIDER 13 In addition to the regular advertising options in our digital Apps, we offer the opportunity to book the FlexSlider as a display ad. This element is a conventional slider, which can be used by advertisements as well as for editorial content. • innovative advertising medium for all mobile devices • prominent presentation • up to 3 different positions possible • enables sales directly out of the App • high contact frequency and -quality FLEXSLIDER POSITION POSITION POSITION EXCLUSIVE 1 2 3 (Pos. 1-3) Contacts per month 750.00 € 450.00 € 270.00 € 1,200.00 € 15,300 per month per month per month per month according to the publisher, ø 2020 All prices exclude statutory VAT. CROSSMEDIA DISCOUNT 10% (on App-Price) AGENCY COMMISSION 15% FlexSlider ....
DISPLAY ADS WWW.TOUR-MAGAZIN.DE 14 „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“ source: VDZ, Editorial Media Factbook DESKTOP FORMS OF ADVERTISING SIZE IN PIXEL CPT Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 € Medium Rectangle 300 × 250 40.00 € Skyscraper / Wide Skyscraper 120/160 × 600 40.00 € HalfpageAd 300 × 600 49.00 € XXL Banner 728 × 90 30.00 € AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 € BillboardAd 900 × 250 49.00 € Wallpaper 728 × 90 and 120/160 × 600 59.00 € Page impressions FireplaceAd 300 x 600 / 1254 x 100 / 300 x 600 70.00 € 2,330,303 Parallax 500 x 990 45.00 € Visits FloorAd 1200 × 200 70.00 € 707,502 Unique user* MOBILE 345,885 WERBEMITTEL FORMAT IN PIXEL TKP IVW 08/20 *according to the publisher 08/20 Mobile Banner 6:1 320 × 50 30.00 € Mobile Banner 4:1 320 × 70 30.00 € Mobile Banner 2:1 320 × 150 35.00 € Medium Rectangle Mobile 300 × 250 40.00 € HalfpageAd 300 × 600 49.00 € Parallax 375 x 680 45.00 € Catfish 320 × 100 50.00 € CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice. + Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA VOLUME DISCOUNT DISCOUNT DISCOUNT + Sticky 2.50 € CPT* 200,000 AI 5% 2 Websites 5% + Expandable 5.00 € CPT 400,000 AI 7% 3 Websites 7% Crossmedia discount * bookable for Wallpaper and FireplaceAd Print / Online 10% 650,000 AI 10% 4 Websites 10% (on online-price) 800,000 AI 15% 5 Websites 15% AGENCY COMMISION 15% Creation of the advertisement with a surcharge. Examples of formats and information on www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING 15 „LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“ source: VDZ, Editorial Media Factbook InPage Video Ads are great if you have video content which should be delivered eye catching with a high reach. We deliver a display ad with an integrated video clip on our websites. Depending on the format, other functionalities such as full screen or expandable can be activated for the campaign. You only have to provide us with a banner as well as a video which are linked and delivered by us. As a result, there is no need for complex programming or embedding of the video in the ad. Page impressions For the Video Banner as well as Video InRead even the delivery of 2,330,303 only one video is necessary. Visits 707,502 IVW 08/20 INPAGE VIDEO ADS VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT DISCOUNT DISCOUNT DISCOUNT 200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 € 400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 € Print / Online 10% 650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 € 800,000 AI 15% 5 Websites 15% Video Background 300 x 600 / 1254 x 205 / 300 x 600 80.00 € AGENCY COMMISSION 15% Contact us if you are interested in video productions, test winner videos and further integration solutions. Examples of formats and information on www.dk-mediasales.de/digital-ads
NEWSLETTER 16 APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“ source: VDZ, Editorial Media Factbook The TOUR newsletter regularly informs the subscribers about brand-new events, new developments on the market, and provides a preview of the upcoming print edition. The fact that the users have subscribed to our newsletters on their own is the reason for exceptionally good results of advertising in the newsletters. Newsletter offers: • High opening rates • Advertising surrounded by editorial context • Exclusiveness (max. 3 presenter placements per newsletter) • Frequency: biweekly SIZE IN PIXEL PRESENTER PRESENTER PRESENTER 1 2 3 600 x 150 600 x 150 600 x 150 75.00 € CPT 65.00 € CPT 55.00 € CPT CPT = Costs per thousand subscriptions. All prices exclusive VAT Subscribers 37,711 Opening rate 31.61% as of September 2020 CROSSMEDIA DISCOUNT 10% (on newsletter price AGENCY COMMISSION 15% You can find an example of a newsletter at www.dk-mediasales.de/digital-ads Placement without commitment.
CONTENT MARKETING 17 Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH communication. FLEXIBILITY, IN-HOUSE CREATIVE And for a reason: TEAMS, TAILORED SOLUTIONS Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE- or product provides an effective and efficient way to strengthen a brand‘s image or generate leads. CATCHING ADVERTISING.“ source: VDZ, Editorial Media Factbook SPONSORED NEWS WEBSITE We offer you to book sponsored news on our websites. With this Format you can publish industry, company or product news in the look and feel of the respective website. After clicking on the news as a teaser, our users will be taken to a further article or directly to your company website. The strong awareness of the sponsored news as a type of content marketing is proved: The performance values of spon- sored news are significantly higher compared to display ads. Price per month and site: 2,750.00 € including reporting, support and a weekly change of your content. All prices exclusive VAT, subject to change without notice. SPONSORED NEWS NEWSLETTER The native format Branchen News is also available in our newsletters. There you can publish industry, company and product news in the look and feel of the respective news- letter. After clicking on the industry news as a teaser, our users will be taken to a further article on the website or directly to your company website. ANZEIGE The industry news on our websites have shown that this advertising format is perceived and accepted by the user and therefore produces the best performance values. Price per newsletter and issue: 2,700.00 € including reporting and support. All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING 18 ADVERTORIAL Catch our users with your comprehensive product information in an editorial environment. Use the high receptivity of the reader for your brand/product. The integration of an advertorial is possible on our websites. A Display Ad is included in the package to increase the reach of the advertising special. If the user clicks on the ad he will be forwarded to the ad special. Additional display ads can be booked. POSSIBLE INTEGRATION COMPONENTS • Picture gallery • Video-Integration • Links to your website • E-Paper Integration OPTIONS Online-Advertorial A • incl. AdBundle with 100,000 Ad Impressions • incl. technical costs (2,500.00 €) • incl. feature-element in the side column 6,900.00 € Online-Advertorial B • incl. BilllboardAd with 100,000 Ad Impressions • incl. technical costs (2,500.00 €) • incl. feature-element in the side column The screenshot is just an example, since it is an individual product. All prices exclusive VAT. 7,500.00 € ONLINE ADVENT CALENDAR With the online advent calendar in TOUR and BIKE, you can place and present your product prominently throughout the Christmas Season. The windows of each day will be activated and clickable at the appropriate day. By clicking on a window, the user will be forwarded to an article about the product, with detailed text and images, along with the registration form to win that product. The top prize is activated and playable from the 01.12.2021. The calendar will be supported and promoted with editorial content in our magazines, on our websites, newsletters and facebook. The positive feedback from previous years and an entry, on average, of more than 15,000 players per window speaks for itself! For more details please contact your sales manager. www.tour-magazin.de/advent calendar
EVENTS 19 EVENT DATE PLACE WEBSITE E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com TOUR Transalp 20.06.2021-26.06.2021 www.dk-mediasales.de/tour-transalp BIKE Women Camp June 2021 Molveno (I) www.dk-mediasales.de/bike-women-camp BIKE Transalp 04.07.2021-10.07.2021 www.dk-mediasales.de/bike-transalp BIKE Festival Riva 30.04.2021-02.05.2021 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino E-MOTIONS 14.05.2021-16.05.2021 Millstatt (A) www.dk-mediasales.de/e-motions the E-BIKE Event BIKE Festival Willingen 28.05.2021-30.05.2021 Williingen (D) www.dk-mediasales.de/bike-festival-willingen BIKE Festival Saalfelden September 2021 www.dk-mediasales.de/bike-festival-saalfelden Saalfelden Leogang Leogang (A) BIKE Cross- October 2021 St. Englmar Country-Camp
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