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Table Of Contents ABOUT TOTAL FITOUTS 01 THE CULTURE OF TOTAL FITOUTS 02 ALWAYS GROWING 03 CREATIVITY IS KEY 03 MAKING THE COMPLEXITY SIMPLER 03 ONE, BUT MANY 04 DRIVEN TO SUCCEED 04 WE’RE ALL EARS 04 WHY WE BEGAN 05 WHO WE ARE 06 COMPANY VISION 07 HOW WE PLAN TO ACHEIVE THIS 07 THE DNA OF TOTAL FITOUTS 08 SYSTEMS AND PROCESSES 09 MARKETING 10 CORPORATE CLIENTS 11 LEGAL 11 TRAINING AND DEVELOPMENT 12 PEER SUPPORT 12 BUILDING AN ASSET 13 DO YOU FIT OUR BUSINESS? 13 THE NEXT STEP 14
01 ABOUT TOTAL FITOUTS At Total Fitouts, we’re all about exceeding at the heart of everything we do. We believe a expectations. Our mission is simple – we believe team of driven, happy and talented people will our clients deserve great service and we’re not only create an efficient and enjoyable work committed to providing it, along with truly great environment, but will also have a positive impact fitouts that enhance the value of their business. on the lives of those around them. Our fitouts combine exceptional quality with Total Fitouts is fuelled by a passion for quality and time and cost-efficient building methods and the innovation; it delivers to our clients an experience added certainty of a fixed-price quote. The result? and a solution – not just a fitout. Quality fitouts made simple. Our business is our people and strong relationships Jeremy Dyer go hand in hand with great work ethics. This is
THE CULTURE OF TOTAL FITOUTS Our culture is driven by two key components: relationships and brilliance. Success is not a solo pursuit – if we can help those around us to achieve greatness, then we in turn will succeed. We break this down into eight key components. RELATIONSHIPS BRILLIANCE Respect Communication Integrity Transparency Innovative Approaches Positive Attitude Solutions Driven Exceeding Expectations Inspiration
03 ALWAYS GROWING PERSONAL DEVELOPMENT In order to deliver the best, you need to be the best – which is why we believe in personal development for our teams. We are constantly growing and developing the Total Fitouts team to better suit our clients’ needs and support the individual growth of our people. Total Fitouts wants to see you develop in all areas, such as sales skills, advanced project management, up-to-date technical knowledge or breaking into a new area – we will support you in whatever way we can so you can deliver the best possible fitout for your clients – every single day. CREATIVITY IS KEY DRIVING INNOVATION At Total Fitouts we don’t believe in resting on our laurels. We like to be at the leading edge and use innovation to provide the best service, combined with the best up-to-date systems, materials and designs. We also understand that it is important to maintain tried and tested processes that produce reliable and trusted relationships with our valued customers. Technology is continually changing the way we live and work, and we’re committed to making sure you stay ahead of the game into the future. MAKING THE COMPLEXITY SIMPLER CORPORATE PROCESSES AND SYSTEMS One of the many benefits of owning a Total Fitouts business is that we have done a lot of the simplifying for you. We believe our processes and systems are second to none in the industry, from the initial consultation right through to the final touches. Our sophisticated systems will make you look like the professional you are – including marketing, quoting to delivery and everything in between. Our experienced state and corporate teams will guide and support you through the learning curve until you master your way to confidence. You will be able to take on projects you never thought possible.
ONE, BUT MANY THE IMPORTANCE OF TEAM We know our strength as a company lies in the quality of our people. As a result it is important to develop positive and lasting relationships within our business and within your own team. Our regular franchise meetings and annual company conferences are just a couple of opportunities for people to share ideas, solve problems and build on one another’s skills and experience. You can then draw on our nation-wide network of experience to ensure every fitout is delivered to the highest possible standard. As a part of the Total Fitouts business, you partner with a network of teams that can help your business develop, grow and prosper. DRIVEN TO SUCCEED WE’RE PASSIONATE ABOUT WHAT WE DO Our passion for the business comes from the top and filters down into everything we do. Our directors have decades of combined building, construction and business experience and are driven to see you passionate about growing your business and developing a world-class experience for your clients. This passion is reflected in all aspects of the company; from the teams we work with, the suppliers who support us and even down to the quality of our systems and the marketing materials we produce. We are always striving to exceed expectations, and this is what continues to drive Total Fitouts success. WE’RE ALL EARS WE DON’T JUST HEAR, WE LISTEN Great relationships are about open, honest communication. At Total Fitouts we believe this should work both ways – from our corporate office to your state managers, these relationships should be friendly, approachable and flexible. We understand the value of listening, not just hearing – respecting your thoughts and feedback. We strive for transparency in all we do and we know the importance of always being upfront and transparent when responding to your questions or concerns. Some of the best innovations and ideas that we have will come from conversations with people like you.
05 WHY WE BEGAN Total Fitouts was a concept that was birthed by Believing that business owners deserved a CEO Jeremy Dyer. Having spent several years better experience when setting up, expanding or in the fitout industry, Jeremy started his own refreshing their business, the team decided to construction and fitout company before realising create a business model that gave Total Fitouts that there was a need for an easy, yet high owners the tools to offer a complete, simple and standard ‘concept to completion’ fitout solution professional fitout solution to clients, no matter in Australia and worldwide. where they are situated. By teaming up with the directors of two of Understanding that we work in a professional the largest international home building and and sophisticated market, our ‘concept to renovation companies, Total Fitouts has been completion’ experience through exceptional able to bring a whole new experience to the service, leading-edge processes and systems, fitout market. They saw the same distinct lack gives clients confidence and a high level of of professionalism, customer service, marketing customer satisfaction when they deal with our strategy and innovation as they did in the home passionate Total Fitouts teams at every level. building and renovation industry.
WHO WE ARE Jeremy started his career with roles in business development and management in banking, telecommunications and construction. In 2011, at the age of 24, Jeremy’s entrepreneurial drive led him to launch his own commercial fitout company with projects up and down the east coast of Australia. Two years later he partnered with his co-directors to launch Total Fitouts, where he now serves as Managing Director. Jeremy’s strategic vision for the brand has seen Total Fitouts grow quickly across JEREMY DYER Australia and into New Zealand, working successfully with Total Fitouts DIRECTOR / CEO teams and corporate clients alike. After completing his carpentry apprenticeship, Greg became a registered builder in 1980. In 1983 he started GJ Gardner Homes and now has over 130 franchises throughout Australia, New Zealand and the United States. Greg was also a director of James’ Home Services and also started Smith & Sons Renovations and Extensions in conjunction with Darren Wallis and Corey Passey in February 2008. In 2013 Greg teamed up with Jeremy Dyer and his co-directors to launch Total Fitouts. Greg plays a key advisory role GREGORY J GARDNER in the business. DIRECTOR Darren completed a Bachelor of Commerce at the University of Queensland, majoring in accounting, finance and computing. He is a qualified CPA and began work as an accountant with GJ Gardner Homes in 1994. His involvement in the daily running of the business covered all financial matters, as well as assisting in the development of the current franchise software program. Darren soon progressed to become the current CEO of GJ Gardner Homes internationally. Darren has now been DARREN WALLIS involved in over six different franchise businesses and brings his wealth DIRECTOR of knowledge in both finance and franchising to Total Fitouts as a director. Starting his career as a mechanic, Leigh decided to make a move into marketing – working with companies such as GJ Gardner Homes as well as publishing his own magazine. He soon progressed into the operations sector of business before becoming a director of Smith & Sons Renovations and Extensions in 2009. In 2013 Leigh’s skill set in operations and marketing saw him become a director of Total Fitouts. He brings with him a passion for clear, open communication coupled with his drive for LEIGH WALLIS people and innovation. DIRECTOR
COMPANY VISION 07 “To be the recognised authority in the fitout industry, serving and supporting our clients to successfully achieve what inspires them. Giving every business and entrepreneur the opportunity to invest in their ideas, their people and their clients. Whilst making projects simple for our clients and providing unquestionable value, we create an environment where everyone profits.” UNIQUE VALUE PROPOSITION “We are an end to end fitout solution. Serving both large corporate clients and local businesses alike. Delivering high quality and great value projects nationally, through our network of trusted local fitout experts.” HOW WE ACHIEVE THIS The simple answer is our people. The only way to achieve market leadership and keep it is through the people we partner with. It is important that we continue to grow, innovate and develop personally. Total Fitouts is a great success story, but we know our success comes only with the success of our local franchise businesses. We want to see you succeed – that’s why we invest significantly in you.
THE DNA OF TOTAL FITOUTS.
09 SYSTEMS AND PROCESSES A successful business needs good foundations and We have focused on delivering a cloud-based structure, however this can be one of the biggest solution to allow you the flexibility to have full challenges for many businesses. This is another access, no matter where you are. To offer a area where Total Fitouts has done the hard work complete ‘concept to completion’ service you for you and invested significant finance to provide must be able to manage each part of the process you with a solid foundation and innovative internally and understand every part of the project. structure by partnering with some of the world’s We have developed what we believe is second-to- leading software companies to create software none in the industry with these functions: solutions specifically customised for our business. CUSTOMER MANAGEMENT INVOICING Produce professional looking invoices to your clients Full customer management that allows you to generate easily, then export them directly to the accounting and manage leads with extensive detail, add notes and software – all at the click of a button. Progress and part reminders. This can then easily be converted straight to a payments are simple, making the transactional side of quote, which means you only ever enter the information your business accurate and flexible. once. QUOTING ACCOUNTING Simply structured quoting that allows transparency We utilise one of the leading cloud-based accounting for you, your clients and your staff. You will produce software systems that seamlessly integrates with the professional looking quotes that stand out from your whole Total Fitouts system package. competitor, quickly and easily. DOCUMENT STORAGE Full online document storage that you can easily view, PROJECT MANAGEMENT share and send documents to anyone you choose. Manage costs, time and materials all from the same screen. Utilising purchase orders, work orders and reporting all at the click of a button. You will have access EMAIL to simple and effective Gantt chart software that allows We utilise what we believe is the world’s leading online you to produce professional schedules for your team and cloud-based email software. It will connect you across your clients. just about any device, getting the best from today’s technology. Not only do you get access to these systems, but you are also backed up with support, training and advice. This includes a full set of detailed user manuals. Not only do you get access to these systems but also it is backed up with support, training and advice. This includes a full array of detailed user manuals.
MARKETING Growing a business is about sales, and to win sales you need a strong, recognisable brand that stands out, marketing materials that have impact and carry a well-researched message and good strategy from which to launch. We have a range of marketing materials and branded promotional materials available that will assist you to achieve a growing market share in your area. Some of these sales and marketing aids include: • A4 Brochures • Flyers • Postcards • Pull Up banners • Hanging banners • Site signs • Site Hoarding • Stationary • Image Ware (clothing) • Several items of branded merchandise In addition, Total Fitouts puts a lot of investment into ensuring we have a world-class website and social media platforms, not only showcasing the work that our local teams do, but to increase brand awareness and lead generation to help grow your business through: • SEO (Search Engine Optimisation) • SEM (Search Engine Marketing) • Social Media (including Facebook, Instagram and Pinterest) We understand that your success is our success. Everyone involved in Total Fitouts at all levels is driven to use their new and existing networks effectively to create opportunities across the Total Fitouts group. Our key aim is for you to succeed.
11 CORPORATE CLIENTS At Total Fitouts we recognise that there is power in numbers, therefore we have chosen our business model with multi-site corporate and franchise groups in mind. We have teams spread across Australia and New Zealand, which means we can offer a n inter national solution on a local basis, something most businesses in our industry cannot do. From corporate office to state and local offices, it is a key focus to build relationships and win business with these larger corporate organisations and Total Fitouts has completed projects for some of the best-known brands. This corporate business direction has become a reality for many of our franchisees. LEGAL RISK MINIMISATION Risk Minimisation is a critical part of running a profitable and hassle-free business, yet it’s an area that is so commonly overlooked. Total Fitouts has a close relationship with one of the best in the business when it comes to Contract Documentation (Terms of Trade) and Credit Control.
TRAINING AND DEVELOPMENT Total Fitouts provides practical on-the-ground training and development from our three-day ‘Start-up’ program to get you focused and going. It covers things like: • The Total Fitout organisation • Our environment and culture • Leadership • How to build success in the Total Fitouts business • Key sales and marketing strategies • Hands-on systems and processes training With detailed manuals to assist you with your learning, you can begin your Total Fitouts future with the knowledge and confidence you need. Your personal development is continuous through programs, coaching and mentoring by people who know our business inside out. PEER SUPPORT Peer support is one of the most powerful tools in business. We have the ability to provide knowledge, experience, practical and emotional support to help others in our team. In fact, it’s an essential key to building a great team who perform at their best. You are not on your own in this business, although you own the business. You have colleagues across the country and across the ditch who know exactly what you’re experiencing at any given time because they have been in that exact place before you. These are colleagues, not competitors – they are on your side and want to see you win. Building relationships with people across the business is invaluable and of vital importance to fast track you to success in the business.
13 BUILDING AN DO YOU FIT ASSET OUR BUSINESS? Many people think they have to do everything First and foremost, we are looking for people who fit in their business; they try to be all things to all our culture. In some states you must be a licensed people. Joining Total Fitouts gives you the systems builder, in other states you may be a project and procedures you need to turn your time deficit manager, designer/architect, have a business into a time dividend – allowing you to work on the background or just be someone who wants to priorities that are important. spread their wings. You will be a person who: Once the business is up and running effectively • Wants to build and manage a professional team and profitably, you can put in place a manager to and run a successful fitout business. run the business on a day-to-day basis, leaving you • Is prepared to be different – do the little things that make a big difference. to oversee the business and work it around the • Want to work hard initially to establish a team things you are passionate about. and business that will reward you in time and financially. This then creates a business that you don’t have • Knows the value of team to be constantly at the centre of – turning it into • Wants to be a part of something and create a saleable asset for when you want to move on or something that is bigger than you. retire. • Is driven to succeed It is important to understand that buying a franchise business is being in business for yourself and being your own boss. You are responsible for establishing and developing the business, the client base and the team. However, the big difference from doing your own start-up is having the business model that has the support, processes, systems, corporate image, structure, sales and marketing materials, training and development, peer support and a network of like-minded people who have gone before you. They also want to see you succeed at a high level and become a very profitable business. These are the things that most businesses cannot do successfully for themselves.
FINANCIAL THE INVESTMENT STRUCTURE REQUIRED Our very competitive on-going franchise and We have made this a low buy-in investment; marketing fees are paid monthly, based ONLY Total Fitouts is one of the best franchisors when on sales invoices. Unlike many franchises, it it comes to the cost of buying. Your initial is NOT a fixed monthly fee. Our franchise fee invest ment is only $60,000AUD plus is 5% and our marketing fee is 1%. This total GST, with a non-refundable deposit of of 6% is always built into the job cost, so it $1000AUD plus GST. This deposit is required is automatically factored into the invoice. to secure draft agreements and your area until final agreements are complete. THE NEXT STEP 1) If you haven’t been contacted by a Total Fitouts representative already, you can send an email to info@totalfitouts.com.au to organise a time for one of our team to give you a more in-depth overview of the business and to answer any questions you may have. We will also run you through our confidentiality agreement, a form that protects the Total Fitouts franchising system and the investment made by other franchise owners. 2) If you decide you would like to take the next step towards joining the Total Fitouts team, we will ask you to complete a Total Fitouts Expression of Interest and return it to your Total Fitouts representative. This form requires some personal details so that Total Fitouts can assess whether a potential franchise is the right fit for our business and is the right fit for you. Your personal details are protected in accordance with the Privacy Act. 3) The next stage will be a franchise disclosure document, this outlines legally who we are and at the same time we will provide you with documents for you and your advisors to review. 4) Once comfortable with these documents you will then move on to final documents. You will be required to hold these for the minimum amount of time as determined by the Franchising Code of Conduct.
1300 654 634 info@totalfitouts.com.au www.totalfitouts.com.au
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