MEDIA KIT 2021 metrokids.com - TARGET PARENTS IN THE DELAWARE VALLEY AREA
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MEDIA KIT 2021
metrokids.com
TARGET PARENTS IN THE DELAWARE VALLEY AREA
Print | Digital |
p 215-291-5560 or 302-224-3020 | advertising@metrokids.com | MetroKids.com
Please submit ad materials to your sales consultant
2021 EDITORIAL CALENDAR
SPECIAL
CAMERA
ADVERTISING SALES
PUB DATE THEME DIRECTORIES READY
SECTION & DEADLINE
ADS DUE
SPOTLIGHT
JANUARY Camps, Indoor Fun Overnight Camps December 16 December 18
Camps and Summer
Camps and Summer Programs | Valentine’s Day School Open Houses
FEBRUARY Programs, January 13 January 15
Spotlight on Camps
Open House Dates
Camp,
MARCH Youth Arts|Education Camps February 10 February 12
Family Entertainment
Spotlight on Camps
Health & Fitness/Sports | Easter & Passover
APRIL Sports, Camp Spotlight on March 10 March 12
Events
Dentists/Orthodontists
MAY Party | Mother’s Day Party April 14 April 16
Summer Fun with Expanded Calendar Spotlight on
JUNE Pregnancy Guide May 12 May 14
Pregnancy | Father’s Day OB/GYN & Pediatrics
Spotlight on
JULY Special Needs Special Needs June 16 June 18
Special Needs
Open House Dates,
AUGUST Back-to-School Back-to-School Guide, July 14 July 16
Medical, Aftercare
Arts, Open House Dates, Spotlight on
p 215-291-5560 SEPTEMBER Education | The Arts | Dance | Theatre August 11 August 13
Education Guide Preschool
p 302-224-3020 Private Schools | Halloween Happenings Spotlight on
OCTOBER Private Schools September 16 September 18
Mom Health Arts & Education
advertising@metrokids.com
Preschool and Day Care | Santa Sightings
MetroKids.com NOVEMBER Charitable Giving | Readers Choice Open House Dates Spotlight on Preschool October 13 October 15
National Adoption Month
Please submit ad materials Holiday Happenings | Gift Guide
DECEMBER Holiday Gift Guide November 10 November 12
Charitable Giving | Family Health
to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
All themes subject to change.
AUDIENCE AND DEMOGRAPHICS
Each month of MetroKids
focuses on different topics
that Delaware Valley parents BUCKS
COUNTY
need or want information on. MERCER
COUNTY
MONTGOMERY
COUNTY
Print | Digital | PHILADEPHIA
CHESTER COUNTY
COUNTY
metrokids.com DELAWARE
COUNTY BURLINGTON
COUNTY
CAMDEN
COUNTY
GLOUCESTER
COUNTY
p 215-291-5560
p 302-224-3020 70% are female readers
advertising@metrokids.com
34% KIDS 0-2
MetroKids.com
68% KIDS 3-13
Please submit ad materials
32% KIDS 13-17
95%
to your sales consultant USE
$
63% household incomes over $80k ADVERTISING
to make purchasing
39% household incomes over $110k
decisions
MetroKids is the #1 resource for southeastern Pennsylvania,
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com Delaware and southern New Jersey parents and children.
AD
AD
AD
ADVERTISING RATES
3x 6x 12x
Size Width” x Height 1x
5% Off 10% Off 15% Off
9.125” x 11.625” (Full page with bleed)
Premium Position (Back Cover) $3000 $2800 $2600 $2400
7.125” x 9.4375” (Full page/live area)
Premium Position 9.125” x 11.625” (Full page with bleed)
2900 2700 2500 2300
(Inside Front and Inside Back Cover) 7.125” x 9.4375” (Full page/live area)
Full Page with Bleed 9.125” x 11.625” (7.125” x 9.4375” live area) 2700 2565 2430 2160
Full Page 7.125” x 9.4375” 2700 2565 2430 2160
1/2 Page (Horizontal) 7.125” x 4.625” 1800 1710 1620 1440
1/2 Page (Vertical) 3.5” x 9.4375” 1800 1710 1620 1440
1/3 Page (Square) 4.75” x 4.625” 1350 1283 1215 1080
1/3 Page (Vertical) 2.25” x 9.4375” 1350 1283 1215 1080
1/4 Page 3.5” x 4.625” 975 925 880 780
1/6 Page (Square) 3.5” x 3.0625” (Square) 600 570 540 480
1/6 Page (Vertical) 2.25” x 4.625” 600 570 540 480
1/8 Page 3.5” x 2.25” 375 355 340 300
1/12 Page 2.25” x 2.25” 225 215 205 180
Classified
p 215-291-5560 1/24 Page (Horizontal) 2.25” x 1.0625” 150 120 90 75
p 302-224-3020 1/24 Page (Vertical) 1.0625” x 2.25” 150 120 90 75
advertising@metrokids.com ROP ads may run in Classified section at any time. Trim Size of MetroKids is 8.125 x 10.625
MetroKids.com
DISPLAY AD SIZES
Please submit ad materials 1/12
1/8 Page Page 1/6 Page
to your sales consultant 1/3 Page 1/3 Page 1/6 Square
Square Square Page V
1/8 Page 1/12
Page
1/3 1/6 Page
Full Page 1/2 Page V Square
Page
1/24 1/24
V V
1/3 Page 1/4 Page 1/2 Page H
Square 1/24 H
Class
1/6 Page
1/24 H
Square
Class
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117 DEADLINES PRODUCTION NOTES
410.902.2300 | midatlanticmedia.com The deadline for all advertising is the second Camera-ready art accepted by email. Ask your sales representative
Wednesday of each month. for a current list of acceptable formats and production guidelines.
DIGITAL ADVERTISING RATES
Kind
Size Cost Description
Leaderboard 970 pixels wide x $950/month Your ad appears a the top of the home page and all pages
90 pixels high of our wesite above the masthead.Position rotates among
advertisers.
Rectangle 300 pixels wide x $500/month Appears on the home page and all other pages throughout
250 pixels high the site.
In-Article Ad 300 pixels wide x 1 month $750 These ads appear within an article on our website.
250 pixels high 3 months $600/month
6 months $450/month
9 months $325/month
12 months $250/month
Sponsored Articles 500 maximum $500/month The article title is listed on our home page for one month
and Link words under “Sponsored Articles” and remains on MetroKids.com
for six months.
Video Max of 60 $500/month This is a video/virtual tour of your school or business. It
seconds appears on the home page.
E-Newsletter Ads 600 pixels wide x $400/per E-Newsletter Ads appear in our eNewsletter. There is a top, middle and
90 pixels high bottom position.
Facebook or $250/post
Instagram
Announcements
p 215-291-5560 eBlasts 600 pixels wide x $599/per eBlast We use Constant Contact for our email blasts.*
1115 pixels high
p 302-224-3020
*Must be JPG image, HTML or we can build it for you. HTML format: Client must supply the HTML. HTML page should be 600 pixels wide by unlimited depth. All images must be hosted by the client and embedded
using full image path (i.e. http://sampledomain.com/images/Myimage.jpg). In-house build: Client must supply all images, text and links (URL’s) for us to design the blast. Client should proof the text, as it will be
advertising@metrokids.com copied and pasted as it was supplied to us. Client must supply a general layout. Because of how a web page appears is dependent on the end-user’s computer, fonts used in these are very generic. Please choose Serif
or San Serif only. You should supply the URL link and a subject line.
MetroKids.com
Please submit ad materials
to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
TERMS AND CONDITIONS
Agreement Between User and MetroKids.com Third-Party Content
This website is owned and operated by MetroKids and offered to the User conditioned on the MetroKids is a distributor with regard to content supplied by third-party suppliers and Users.
acceptance without modification of the terms, conditions and notices contained herein. Access Therefore, MetroKids has no editorial control over such content. Any opinions, advice, statements,
to and use of the content, services, and/or products presented in any and all areas of this site services, offers, or other information or content expressed or made available by third-parties are
constitute User’s agreement to abide by the following terms and conditions and those posted in those of the respective author(s) or distributor(s) and not of MetroKids.
specific areas of the site.
Email
Copyright and Trademark Notice MetroKids respects the privacy of its users and shall not disclose, distribute or rent its email
All content of this website is: Copyright© 2019, MetroKids, 1412-1414 Pine St., Philadelphia, PA 19102 subscriber newsletter list to any third-party, not shall it permit anyone else to do so.
or third party content is protected by international copyright law. All rights reserved. MetroKids.
Modification
com, MetroKids, and SpecialKids® referenced herein are trademarks or registered trademarks.
MetroKids shall have the right, at its discretion, to change, modify, add or remove terms of this
Other trademarks/logos are the property of their respective owners.
agreement at any time without notice. Changes shall be effective immediately. You agree to review
This website is for the User’s personal, noncommercial use. All downloaded material must
this agreement periodically since subsequent use by you of this site shall constitute your accep-
retain all copyright and other notices intact. The right of use is not transferable to any other person
tance of any changes. MetroKids shall have the right at any time to change or discontinue any
or entity. User is responsible for use of User’s account (under any screen name or password) and
aspect of the website.
for ensuring that all use of the website through User’s account complies fully with the provisions of
this Agreement. User must not publish, license, distribute, modify, display, copy, transmit, perform, Termination
reproduce, create derivative works from, transfer, or sell any information, or other content, software, This agreement is effective until terminated by MetroKids at any time without notice. In the event
products or services obtained from this website. In addition, the information may not be taken out of termination, the disclaimers and limitations of liabilities set forth in this agreement, shall survive.
of context or presented in an unfair, misleading or discriminatory manner. Indemnity/Limitation of Liability
Disclaimer Under no circumstances, including, but not limited to, negligence, shall MetroKids or its affiliates
All materials and services in this site and third-party sites to which it links are provided “as is” with- be liable for any direct, indirect, incidental, special or consequential damages that result from the
out warranty of any kind. Changes are periodically made to the information herein, and every effort use of, or the inability to use, MetroKids site and materials. You specifically acknowledge and
will be made to correct inaccurate material when reported. MetroKids, its affiliates, information agree that MetroKids is not liable for any conduct of the User.
providers or content providers shall have no liability for investment or any other decisions based As a condition of use of this website, the User agrees to indemnify MetroKids and its suppliers
upon the results obtained from, or information provided by this website. from and against any and all liabilities, expenses (including attorney’s fees) and damages arising
p 215-291-5560 Use of this site is at your own risk. This site may contain advice, opinions, and statements of out of claims resulting from User’s use of this website, including without any limitation any claims
p 302-224-3020 various information providers and content providers. MetroKids does not represent or endorse alleging facts that if true would constitute a breach by User of these terms and conditions. If you
the accuracy or reliability of any advice, opinion, statement or other information provided by any are dissatisfied with any MetroKids material or with any of MetroKids’ terms and conditions,
advertising@metrokids.com information provider or content provider, or any user of this site or other person or entity. Neither your sole and exclusive remedy is to discontinue using the MetroKids website.
MetroKids nor its affiliates, nor any of their respective agents, employees, information providers General
MetroKids.com or content providers shall be liable to any User or anyone else for any inaccuracy, error, omission, MetroKids reserves the right to deny access to this website to anyone at any time. This Agree-
interruption, timeliness completeness, deletion, defect, failure of performance, computer virus, ment shall be deemed to include all other notices, policies, disclaimers, and other terms contained
Please submit ad materials communication line failure, alteration of, or use of any content herein regardless of cause, or for in this website; provided, however, that in the event of a conflict between such other terms and the
any damages resulting therefrom. terms of this Agreement, the terms of this Agreement shall control.
to your sales consultant
MetroKids and its suppliers make no representations and disclaim all warranties, express This Agreement shall be construed and enforced in accordance with Pennsylvania law. Any
or implied, including but not limited to warranties of merchantability and fitness for a particular action to enforce this Agreement shall be brought in the federal or state courts located in Philadel-
purpose regarding the suitability of the information; the accuracy or completeness of the content, phia. If any provision is deemed to be unlawful or unenforceable, that shall not affect the validity
services, product, tests, graphics, links or other items within this site, or the results obtained from and enforceability of the remaining provisions.
accessing and using this site and/or the content contained herein. Interruptions and errors may
occur within the site that could make portions of the site unavailable temporarily. While every Service Contract
effort is made to prevent errors, viruses and other harmful components, the user shall not hold Contact info@metrokids.com with questions and problems with this website. Any rights not
MetroKids.com liable for losses that could occur. expressly granted herein are reserved.
Links to Third-Parties’ Websites
This website may contain links and pointers to Internet sites maintained by third parties. Third-
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117 party links are included solely for the convenience of Users, and do not constitute any endorse-
410.902.2300 | midatlanticmedia.com ment by MetroKids and/or its suppliers. MetroKids does not operate or control in any respect
information, products or services on such third-party sites.PRIVACY POLICY
Thank you for visiting metrokids.com.
Your privacy is important to us. To better protect your privacy, we want to explain our online information practices and the choices you can make
regarding the way your information is collected and used on the MetroKids site. If you object to any terms and conditions of the Privacy Policy
at anytime, you should immediately discontinue using the site.
Users of metrokids.com:
1. Metrokids.com does not rent, sell, loan, or give away any identifiable information regarding its Users to any third party without the User’s
consent.
2. Submitting information to us and our “Never A Dull Moment” calendar of events entails that information being made available within the
context of the website.
3. Our weekly email newsletters, metrokids.com feedback, advertising requests, or email updates require users to provide us with their email
addresses.
Metrokids.com will not disclose any specific personal information without your consent. If you elect to participate in a special program, your
4.
specific personal information may be shared with participating vendors to complete a transaction. The information we collect may be used
by us to contact users for marketing purposes.
Metrokids.com may share aggregated or summary information about its users with third parties.
5.
6. We collect volunteered information, such as survey information and/or site registrations.
7. Metrokids.com uses cookies to assign a unique identification to your computer to allow access to password protected areas of our site.
p 215-291-5560
8. We collect information on web usage which remains anonymous. We may use this information, in aggregate, for research reports and to
p 302-224-3020 benchmark and evaluate our performance.
advertising@metrokids.com 9. We may use the information we collect to contact users for marketing purposes.
MetroKids.com 10. If you supply us with your postal address we may send periodic mailings with information on new products and services and upcoming
events. If you do not want to receive such mailings, please notify us through our email address or telephone number listed below.
Please submit ad materials
11. If you do not want to receive email from us in the future, please notify us through the email address or telephone number listed below.
to your sales consultant
12. Users who provide us with their telephone numbers online may receive telephone contact from us regarding orders they have placed online
or information requested.
13 If you have any questions or concerns about the metrokids.com online privacy policy for this site or its implementation, please email
info@metrokids.com or write to the following address:
MetroKids | 215-291-5560 | 302-224-3020
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117 | 410.902.2300 | midatlanticmedia.com
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.comADVERTISING SPECIFICATIONS
PRINT
AD PREPARATION
All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%.
Ink density should be 240 maximum. All ads must have a border around them.
AD SUBMISSION
Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS.
No Windows or Publisher documents will be accepted. We accept the following:
Adobe PDF PREFERRED. All fonts embedded. 100% Black or CMYK process with Black 100%.
High Resolution/Press Quality optimized.
Adobe InDesign CS 2019 or earlier. All linked files and fonts.
Adobe Illustrator CS 2019 or earlier. 300dpi/CMYK, fonts converted to outlines.
Adobe Photoshop CS 2019 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be
300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/
information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All
Blacks must be 100% black.
UNACCEPTABLE FORMATS. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset
by MetroKids, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC
must accept a substitute font.
ONLINE
p 215-291-5560 SPECIFICATIONS FOR DIRECTORY LOGOS
Directory Logos will appear above the advertiser’s business name in the appropriate directories. Logos should be JPG or GIF
p 302-224-3020
files measuring 75 pixels high. Width will be proportional (400 pixels max). MetroKids can resize logos that are sent in a PDF,
advertising@metrokids.com GIF or JPG file, if necessary.
MetroKids.com
BANNER ADS ON METROKIDS.COM
Banner Ads should measure 330 pixels wide by 75 pixels high
Please submit ad materials Format: GIF or Animated GIF
to your sales consultant
SPECIFICATIONS FOR TILE ADS ON METROKIDS.COM
Size: Tile ads should measure 150 pixels X 150 pixels
Format: GIF or Animated GIF file
SPECIFICATIONS FOR SPONSORSHIP AD IN METROKIDS E-NEWS
Size: 600 pixels wide by 90 pixels high
Format: JPG or GIF
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117 SPECIFICATIONS FOR METROKIDS E-BLAST
410.902.2300 | midatlanticmedia.com
Size: 600 pixels wide x 1115 pixels high
Format: JPG, GIF or HTMLYou can also read
