2021 Media Kit - Aunt Minnie
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2021 Media Kit
Table of Contents
3 Demographics
4 Kantar Media Data
5 Media Performance Metrics
6 2021 Editorial Calendar
7 2021 Digital Rate Card
10 Run-of-Site Super Leaderboard Banner Ad
11 Run-of-Site Half Page Banner Ad
12 Front Page Inline Ad Sponsorship
13 Sponsored E-Broadcasts
14 Special Edition Newsletters
15 Lead Generation Newsletters
16 Vendor Connect
17 Letter from the Editor Sponsorship
18 PopQuiz Sponsorship
19 Modality/Communities Sponsorship
20 Webinars
21 Videos
22 AuntMinnie.com Spring Virtual Conference/Tradeshow
23 RADCast Tradeshow Coverage (RSNA)
24 RADCast Tradeshow Coverage (Non-RSNA)
25 Road to RSNA Newsletters
26 Radiology Reporter E-book
27 Contact Us
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 2
Demographics
Monthly Site Traffic: Login Required
Active Members* 166,556
*Logged in within the past year
Monthly Pageviews 3,456,824
Unique Monthly Sessions 710,490
Dwell Time 6.81 minutes
Colleague Referral Rate 33%
Membership by Region Active Member Email
List Subscribers
Membership by Profession
Unknown: 7%
Medical physicists, engineers,
and other: 14% Radiologists: 31%
Radiology administrators
and associated professionals: 13%
Consultants: 3% Radiologic technologists
Imaging vendors and distributors: 5% and sonographers: 15%
Residents, students,
and educators: 19%
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 3
AuntMinnie.com Rankings
and Statistics
Data provided by Kantar Media
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 4
Media Performance Metrics
Average Email Broadcasts
• Open rate: 31.2%
• Click rate: 3.54%
Average Banner Ads Click-Through Rate
• Half page ad: 0.48%
• Inline ad: 0.176%
• Super leaderboard ad: 0.125%
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 5
2021 Editorial Calendar
AuntMinnie.com offers a variety of targeted MAY HIMSS 2021 | August 9-13, 2021 |
sponsorship opportunities throughout the year. AUR 2021 | May 3-6, 2021 | Online Las Vegas, NV
See our editorial calendar below for the Entirely devoted to radiology education, the The rapidly growing Healthcare Information and
opportunity that is the best fit for your Association of University Radiologists offers an Management Systems Society (HIMSS) meeting
advertising and marketing campaign. excellent opportunity to sponsors trying to reach has become a mandatory stop for all healthcare
radiologists at the earliest stages of their careers. IT and imaging informatics professionals.
The conference dates below are estimates -- Radiology-related subjects presented at HIMSS
many events in 2021 may be shifted to a virtual ISMRM 2021 | May 15-20, 2021 | Vancouver, BC typically include artificial intelligence, enterprise
format or to a new date due to the COVID-19 From gadolinium safety to cutting-edge imaging, vendor-neutral archiving, and data
pandemic. applications such as MR-guided focused interoperability and exchange.
ultrasound and superpowerful 7-tesla magnets, no
JANUARY other meeting covers MRI like the International SEPTEMBER
SalaryScan 2021 | January to March 2021 Society for Magnetic Resonance in Medicine
As the new year begins, our readers' thoughts (ISMRM). AuntMinnie.com’s editorial staff will be OCTOBER
turn to bread-and-butter issues like whether in attendance to cover this important conference. ASTRO 2021 | October 24-27, 2021 | Location
they're getting paid what they’re worth. Our TBD
SalaryScan period begins with data collection in SIIM 2021 | May 26-28, 2021 | Portland, OR At AuntMinnie.com, we're not just about
January and runs through the release of results The annual meeting of the Society for Imaging diagnostic radiology. We also offer coverage of
in March. It’s a great opportunity for recruiting Informatics in Medicine (SIIM) returns to the the annual meeting of the American Society for
firms to get their message in front of highly Pacific Northwest for its 2021 edition. Topics to be Radiation Oncology (ASTRO), giving your
motivated radiology professionals who are on presented at SIIM 2021 are sure to include message exposure before this community of
the lookout for new opportunities. artificial intelligence, deep learning, and machine dedicated radiation oncology professionals.
learning, as well as traditional radiology
FEBRUARY informatics topics such as PACS, enterprise Minnies awards
image distribution and viewing, and cybersecurity. Our annual Minnies awards are traditionally
MARCH announced in mid-October of each year. Make
ECR 2021 | March 3-7, 2021 | Vienna, Austria JUNE sure your customers and business partners know
The European Congress of Radiology (ECR) is SNMMI 2021 | June 12-15, 2021 | you were nominated for an award with digital
medical imaging's premier pan-European Washington, DC marketing highlighting your accomplishment.
conference, but its influence extends far beyond The Society of Nuclear Medicine and Molecular
the continent, drawing attendees from all over Imaging (SNMMI) visits the nation's capital for the NOVEMBER
the world. Whether online or in person, 2021 edition of its annual meeting. Chances are RSNA 2021 | November 28-December 2, 2021 |
AuntMinnie.com and its sister site you won’t regret sponsoring AuntMinnie’s editorial Chicago, IL
AuntMinnieEurope.com will have a full editorial coverage of proceedings that include new The Radiological Society of North America
crew filing daily updates for our RADCast @ developments in hybrid imaging in this rapidly (RSNA) is scheduled to return to Chicago in 2021.
ECR special section. changing field, with research on PET/MRI, AuntMinnie.com's editorial team will be there
PET/CT, new radiopharmaceuticals, and the latest covering the presentations, product launches, and
APRIL theranostic technologies. news events that will set the tone for radiology for
AIUM 2021 | April 10-14, 2021 | Location TBD years to come.
Ultrasound is always in focus at the American JULY
Institute of Ultrasound in Medicine (AIUM) Minnies nominations begin DECEMBER
annual meeting, making this conference a great The Minnies awards have become the premier Radiology Reporter 2021
opportunity to target sonography professionals. awards event in radiology. Make sure your In December, our Radiology Reporter magazine
No matter the venue, AuntMinnie.com will be on company is included in the voting by emailing returns as an all-digital publication! Get a
hand to highlight advances in point-of-care editorial@auntminnie.com. complete wrap-up of the hottest stories at RSNA
ultrasound, ultrasound contrast, automated 2021 in an easy-to-use PDF format.
breast ultrasound, and deep learning. AUGUST
AHRA 2021 | August 1-4, 2021 | Nashville, TN
ARRS 2021 | April 18-23, 2021 | Location TBD No other meeting has its finger on the pulse of
The American Roentgen Ray Society (ARRS) economics and business management in radiology
returns once again in the 2021 edition of this like the annual conference of the AHRA, the
venerable conference. As always, content at association for medical imaging management.
ARRS covers the full range of imaging This is a great opportunity to get your message in
modalities, from CT to MRI to ultrasound, with front of radiology administrators and practice
subspecialty areas ranging from breast imaging managers reading our top-notch conference
to oncology to practice management topics -- coverage on hot-button issues such as
offering an excellent opportunity to reach the reimbursement, value-based care, prior
entire radiology community. authorization, and more.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 6
2021 Digital Rate Card
Run-of-Site Banner Ad Sponsorships
Super leaderboard 970 W x 90 H $3,900/month
Half page 300 W x 600 H $5,300/month
Sponsored E-Broadcasts
E-Broadcasts $15,000
RSNA $18,000
Road to RSNA newsletters $6,500 - $13,600* (community or modality)
Vendor Connect
Connected $1,595/year
Letter from the Editor Banner Ads
Leaderboard or inline ad $3,500/week
PopQuiz Banner Ad Sponsorship
Inline ads + ads around cases 450 W x 100 H $1,500/week
Home Page Inline Ads
Rotating inline ads 1, 2, or 3.
450 W x 100 H $6,250/month
Ads appear on the homepage.
Special Edition Newsletters
Each newsletter $12,000
Lead Generation Newsletters
Each newsletter $18,000
NOTE: $500 split list fee for any media item that requires change in copy, art or distribution
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 7
2021 Digital Rate Card
Webinars
Customer-supplied content and panelists $20,000
AuntMinnie.com-supplied content and panelists $25,000
Videos
On-site (3-5 minutes) $15,000
Custom 60-second brand video w/animation and CGI
$25,000
(includes social media edit)
Modality/Community Sponsorship
Advanced Visualization (24/7 Exclusive Content) $12,500/month
Artificial Intelligence (24/7 Exclusive Content) $12,500/month
CT (24/7 Exclusive Content) $12,500/month
Digital X-Ray (24/7 Exclusive Content) $12,500/month
Enterprise Imaging (24/7 Exclusive Content) $12,500/month
Imaging Leaders (24/7 Exclusive Content) $12,500/month
Molecular Imaging (24/7 Exclusive Content) $12,500/month
MRI (24/7 Exclusive Content) $12,500/month
Theranostics (24/7 Exclusive Content) $12,500/month
Ultrasound (24/7 Exclusive Content) $12,500/month
Women’s Imaging (24/7 Exclusive Content) $12,500/month
NOTE: $500 split list fee for any media item that requires change in copy, art or distribution
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 8
2021 Digital Rate Card
RADCast Coverage
RSNA Daily Coverage (days 1-7) $10,000/day
ECR $25,000/year
SIIM $15,000/year
SNMMI $15,000/year
AARS $15,000/year
AHRA $15,000/year
ISCT $15,000/year
C-MIMI $15,000/year
ASTRO $15,000/year
AHA $15,000/year
HIMSS $15,000/year
AuntMinnie.com Virtual Conference/Tradeshow
Platinum Sponsorship (1 available) $20,000
Gold Sponsorship (12 available) $10,000/each
Silver Sponsorship (10 available) $2,500/each
Virtual conference webinar (6 available for platinum and gold
$5,000/each
sponsors only)
NOTE: $500 split list fee for any media item that requires change in copy, art or distribution
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 9
Run-of-Site Super
Leaderboard Banner Ad
Banner Ad Specs
• Initial Dimensions: 970 x 90 pixels
• OPTIONAL: Expanded Ad Dimensions: 970 x 415 pixels
• Max Initial Load File Size: 200kb
• Expanded Load File Size: Additional 300kb
• Mobile Ad Dimensions: 300 x 250 pixels
• Mobile Ad File Size: 100kb
• File Format: GIF, JPG, PNG, or HTML5
• Animation: Please refer to our animation and rich media specifications.
• Rate: $3,900/month
Appears in all sections of the site not exclusively sponsored. For more information, visit
bannerspec.auntminnie.com
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 10Run-of-Site Half Page
Banner Ad
Banner Ad Specs
• Initial Dimensions: 300 x 600 pixels
• OPTIONAL: Expanded Ad Dimensions: 600 x 600 pixels
• Max. Initial Load File Size: 200kb
• Expanded Load File Size: Additional 300kb
• Mobile Ad Dimensions: 300 x 250 pixels
• Mobile Ad File Size: 100kb
• File Format: GIF, JPG, PNG, or HTML5
• Animation: Please refer to our animation and rich media specifications.
• Rate: $5,300/month
Appears in all sections of the site not exclusively sponsored. For more information, visit
bannerspec.auntminnie.com
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 11Front Page Inline Ad
Sponsorship
What is a Front Page Inline Ad Sponsorship?
The front page inline ad sponsorship is a powerful branding opportunity that puts your banner
ad in between the daily news on the AuntMinnie homepage.
How does it work?
The front page inline ad sponsorship is built around monthly rotation on the homepage or
front page. The sponsor’s ad exclusively appears in a weekly (Monday to Sunday) rotation
between positions 1 (FPIL 1), position 2 (FPIL 2), and position 3 (FPIL 3).
Perfect for testing
The front page inline ad sponsorship allows you to provide multiple versions of your ad to test
and improve performance.
Rate
$6,250/month
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 12Sponsored E-Broadcasts
Sponsor Benefits
• Powerful outreach to a large list of imaging professionals
• Share your message with members in your own words
• Enhanced online reporting updated daily to track your results
• Detailed analysis possible via Excel download of email stats
• Easily share results with other team members
• NOTE: Due to high demand, please call your sales representative for available
dates
• Rates: $15,000 January – October
$18,000 November – December
Please see our demographics on page 3 for updated member numbers.
For more information, visit bannerspec.auntminnie.com
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 13Special Edition Newsletters
Sponsor Benefits
• Available for different (multiple) topics prior to tradeshows, with the flexibility to change
timing/topics driven by sponsor interest.
• Sponsorship includes two editorial pieces with an advertorial piece between the two.
• Each special edition newsletter will be shared on AuntMinnie.com’s social media
channels.
• Rate: $12,000 per newsletter
Newsletter Features
• Two articles from editor.
• One advertorial from client, labeled as "sponsored content" in between two articles.
• Half page banner ad in the newsletter.
• Half page banner ad on the article page of Special Edition section of AuntMinnie.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 14Lead Generation Newsletters
Sponsor Benefits
• Sponsored content newsletter with landing page and registration page to capture
customized data for lead generation.
• Available for different (multiple) topics prior to tradeshows, with the flexibility to change
timing/topics driven by sponsor interest.
• Sponsorship includes two AuntMinnie.com editorial pieces with an advertorial piece
between the two.
• Each special edition newsletter will be shared on AuntMinnie.com’s social media channels.
• Rate: $18,000 per newsletter
Newsletter Features
• Two articles from editor.
• One advertorial from client, labeled as "sponsored content" in between two articles.
• Half page banner ad in the newsletter.
• Half page banner ad on the article page of Special Edition section of AuntMinnie.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 15Vendor Connect
Get Connected
Vendor Connect allows your readers to learn about your products and services by linking
AuntMinnie editorial mentions of your company to a profile page in the Connect area. From
your Connected profile page, you can share updates, press releases, articles, pictures, and
more. Further increase your visibility with readers by adding industry search tags to your
company profile.
Sponsor Benefits
• Maximize your press coverage
• Share everything
• Increase visibility
• Rate: $1,595/year
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 16Letter from the Editor
Sponsorship
Sponsor Benefits
• Delivers a summary of the latest news directly into our members’ inboxes.
• Mailed each day to opt-in members.
• 6 consecutive days of sponsorship and over 200,000 impressions with each weekly
sponsorship and AuntMinnie.com social media promotion to drive engagement.
• One of the most powerful tools that AuntMinnie.com offers its clients for reaching their
target audiences.
• Includes your choice of a leaderboard banner ad or a mobile-friendly inline ad.
• Your banner ad will be included on all six letter from the editor mailings during the week
you choose.
• Rate: $3,500/week
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 17PopQuiz Sponsorship
Case of the Day sent to inboxes Your ad featured on each page
The PopQuiz is an email version of the Case of the case
of the Day. Cases are emailed to AuntMinnie
When users click to take the case, they will
members who have specifically opted in to
see your inline ad on each page of the case
receive them 3x a week. When you sponsor
giving you multiple page views and more
the PopQuiz, your banner ads go in all 3
exposure.
mailings during the week you choose.
This popular, fun, and interactive way of
Please see our demographics on page 3 for learning is just another great resource that
updated member numbers.
AuntMinnie.com offers its members.
Rate: $1,500/week
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 18Modality/Community
Sponsorships
Sponsor Benefits
• Exclusive banner ads surround targeted content based on modality or interest.
• Sponsor’s ads appear in the Editorial Community Insider email.
• Community ads are delivered to mobile audience.
• Choice of different ad layouts to suit your marketing needs.
• Sponsor–supplied email broadcast sent to Community Insider list 4x per year.
• Ability to use Flash and expanding ads in the community.
• 24-hour access to community ad stats.
• Rate: $7,000 – $13,500/month (community or modality)
NOTE: not all sponsor benefits are available for commitments of less than 1 year. Please
contact your sales representative for more details.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 19Webinars
Sponsor Benefits
• Work with the AuntMinnie.com Editorial team to identify a topic of interest and identify 1-3
key opinion leaders (KOLs) related to a topic of interest.
• Registration information of attendees is shared with the sponsor after the event
• Webinar Features
• 30-45 minutes of a live or prerecorded presentation
• 15-30 minutes of live moderated Q&A
• Ask up to 2 research questions of attendees registering for the event
• Optional interactive audience polling included
• Webinar Promotion by AuntMinnie
• 2 email broadcasts leading up to the event sent to our opt-in members with
sponsor’s logo included
• 2 week run-of-site banner created by the AuntMinnie.com marketing team
promoting the event with sponsor’s logo included
• Editorial promotion in 2nd column of Saturday Letter from the Editor
• On-demand access for 1 year on AuntMinnie.com
• Webinars will be promoted on AuntMinnie.com’s social media channels.
• Rates: Customer-supplied content and panelists, $20,000. AuntMinnie supplied content
and panelists, $25,000.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 20Videos
Sponsor Benefits
• Price is $15,000 for 3- to 5-minute video on location video
• Price is $25,000 for custom 60-second brand video w/animation and CGI (includes social
media edit)
On Location Video Examples Product Video Examples
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 21AuntMinnie.com Spring 2021
Virtual Conference
Details:
• Date: May 5 & 6, 2021
• 6,000+ registrants for our 2020 Spring virtual conference
• 20 sponsors total
• 12 webinars
• Free registration
• Unlimited data uploads for virtual booth sponsors (videos, PDF’s, URL’s, whitepapers, etc.)
• One on one engagement/chat with attendees
• On-demand access on AuntMinnie.com
• Platinum, gold, and silver sponsorships available. Please contact your sales representative
for details about each sponsorship.
• Rates: Vary based on sponsorship chosen. Please see our rate card for pricing
information.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 22RADCast Tradeshow
Coverage (RSNA)
RADCast Homepage Presence – Pre-show
RADCast Homepage Presence – During show
Sponsor benefits for each day of conference include:
• 3 banner ads in exclusive RADCast section (half page, inline, and super leaderboard).
• Sponsor logo on home page and exclusive sponsor prior to and during show.
• 1 week Letter from the Editor banner prior to show (subject to availability).
• Inline banner in Top 10 video roundup after show (subject to availability).
• Daily AuntMinnie.com social media promotion to drive engagement.
• Daily coverage of all virtual programs, events, and presentations.
• Virtual coverage of daily presentations and awards (including Minnies).
• Rate: $10,000 per day for days 1-7
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 23RADCast Tradeshow
Coverage (Non-RSNA)
ECR Homepage Presence – Pre-show
ECR Homepage Presence – During show
Sponsor Benefits
• 3 banner ads in exclusive RADCast section (half page, inline, and super leaderboard).
• Sponsor logo on home page and exclusive sponsor prior to and during show.
• 1 week Letter from the Editor banner prior to show (subject to availability).
• Inline banner in Top 10 article roundup after show (subject to availability).
• Inline banner in Top 10 video roundup after show (subject to availability).
• Daily AuntMinnie.com social media promotion to drive engagement.
• Rates: $25,000 for ECR. $15,000 for other tradeshows.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 24Road to RSNA Newsletters
Sponsor Benefits
• Topic focused eBroadcasts summarizing
upcoming RSNA scientific presentations.
• Exclusive ad sponsorship around this
content provides top-of-mind recall leading
up to RSNA.
• AuntMinnie.com social media promotion to
drive engagement.
• Editorial will host a Zoom webinar with
members of the program committee for the
particular Road modality to discuss
highlights in that area.
Cropped newsletter preview
Zoom Interview by
Road to RSNA Newsletters AuntMinnie.com with
social media promotion
Advanced Visualization $9,500 $5,000 additional
Artificial Intelligence $9,500 $5,000 additional
CT $9,500 $5,000 additional
Digital X-Ray $7,350 $5,000 additional
Imaging Informatics $13,600 $5,000 additional
Molecular Imaging $7,350 $5,000 additional
MRI $9,900 $5,000 additional
Ultrasound $6,500 $5,000 additional
Women’s Imaging $9,500 $5,000 additional
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 25Radiology Reporter – End of
Year & RSNA Coverage eBook
Sponsor Benefits
• Comprehensive post-conference RSNA coverage with consolidated stories, interviews,
highlights, and embedded videos with lead generation potential with URL backlinks to
capture customized data from readers.
• 2020 year-in-review including details, stories, and videos that marked a historical year in
the imaging industry.
• Digitally delivered to full AuntMinnie.com membership (166,556 active as of 1/12/21).
• Optional gating for lead collection.
• On-demand access for viewing for 1 full year on AuntMinnie.com
eBook Features
• Responsive reading experience that’s optimized for search engines.
• Ability to add videos that can auto play or play upon click. Videos can be embedded into
the eBook or pop open into an overlaid window within the eBook.
• Ability to add links to webpages, webinars, shopping carts, etc.
• In-depth statistics including impressions, clicks, reads, read time, reader demographics,
reading devices, engagement per page, sources, etc.
• Full screen reading experience free from distractions.
Deadlines and Ad Specs
• Deadline: November 19, 2021
• Distribution: December 2, 2021
• Digital ad specs: 300 x 300 (1/4 page), 300 x 600 (half page), 600 x 600 (full page).
• Flat ad specs: 4.25” x 5.5” (1/4 page), 8.5” x 5.5” (half page), 8.5” x 11” (full page).
• File types: EPS or high-res JPG’s preferred.
For more information, please contact mediasales@auntminnie.com or call 520-214-7123.Contact Us
Walt Schoenborn
Vice President, Digital Media Sales
Email: walt.schoenborn@auntminnie.com
Phone: 215-713-5600
Dawn Chandler
National Sales Director
Email: dchandler@auntminnie.com
Phone: 520-214-7114
Sharon Farley
National Sales Manager
Email: sharon.farley@auntminnie.com
Phone: 770-329-5904
For more information, please contact mediasales@auntminnie.com or call 520-214-7123. 27You can also read
