Information Pack - TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624 - THE ORIGINAL AND STILL THE BEST - Carpworld
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Information Pack
THE ORIGINAL AND STILL THE BEST
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
CONTACTS Advertising Director editor Bev Clifford Rupert Whiteman Telephone: +44 (0)7811 108785 Telephone: +44 (0)1430 440624 Email: bev@carpworld.co.uk Email: editor@carpworld.co.uk accounts editor in Cheif Mick Clifford Tim Paisley Telephone: +44 (0)1430 440624 Email: mick@carpworld.co.uk Carpworld, Newport, East Yorkshire, HU15 2QG Telephone: +44 (0)1430 440624 Email: info@carpworld.co.uk Website: www.carpworldmagazine.com TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
WELCOME
arpworld is a forward-thinking magazine
with a deep-rooted link to the sport of carp
fishing. Large enough to be professional
and small enough to be flexible, we
take great pride in our reputation for delivering
quality products and excellent service, executed and
implemented with integrity and professionalism.
It is 30 years since Tim Paisley pioneered the
way for specialist carp magazines, making a
huge contribution to the world of carp fishing as
we know it today. All these years later and our
passion for carp fishing remains as strong as it
ever was.
Over the years we have become much more than a
specialist publisher of carp-fishing magazines, also
organising the Carpin' On annual carp exhibition.
The team members, the engine room, the driving
force of Carpworld is diverse, resulting in a wealth of CONTENTS
knowledge built on experience and age, mixed with
dynamics and enthusiasm, but most of all passion. - Contact Information
- Carpworld Magazine
- Creative Solutions
- Other Services
- Magazine Advertising Benefits
- Magazine Advertising Rates
- Production Schedules 2018
- Artwork Specifications
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
“ Carpworld is the perfect
mag in which to advertise
specialist products, as
together with the articles
and pictures, readers have
the whole carp-fishing
scene in their hands
Martin Locke, Solar Tackle
”
arpworld was launched in 1988 and Paul Forward, Mike Kavanagh, Dave Levy, Nick
was the first specialist carp-angling Helleur, Bill Cottam, Julian Cundiff, Darrell Peck,
magazine to see mainstream newsstand Ian Russell, Ed Betteridge, Simon Crow, Dave
distribution, paving the way for the Lane and Ian Chillcott. If you get the impression
future of carp fishing as we know it that the writing line-up for Carpworld represents
today. Carpworld has undoubtedly achieved the a carp-fishing 'who’s who’, then you are right!
status of being the biggest read in carp media. The The magazine is an aspirational and inspirational
content is the equivalent read with technical
of a g o o d - s i ze d b o o k elements, and features
every month; each issue "Carpworld has news, reviews, interviews,
has an average editorial competitions, a regular
content word count of undoubtedly achieved the gossip column, profiles,
98,000 words. and, of course, the
Carpworld covers all status of being the biggest hugely popular thought-
areas of carp fishing, provoking features. Not
and is the only carp read in carp media" only does Carpworld
publication which have a huge following in
features regular its home country, it also
content for the international carper, regular gets kudos throughout Europe. We can rightly claim to
contributors include the inspirational Steve be the oldest newsstand magazine, and the biggest,
Briggs and Tony Davies-Patrick plus many other and in the opinion of the carp-angling community,
overseas stars who pioneer carp fishing on a the best!
worldwide platform. We have been publishing Carpworld for 30
Carpworld includes big-read features on a years and it has now become a part of carp-
number of wide-ranging topics by numerous fishing history, and we are immensely proud of
high-profile anglers, including the following: our achievements.
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
EXAMPLE FEATURES
THE ORIGINAL AND STILL THE BEST
KE Y FACT S
First published
1988
Frequency
12 issues per year
Newsstand Distribution
16,000 - 19,000
Availability
Available in printed format on both the newsstand
and via subscription, also available digitally for PC,
Mac, iPad, iPhone, Android and Kindle
Monthly Print Subscribers
1,791*
Monthly Digital Subscribers
916*
Size
A4, average 192 pages
Cover price
£4.99
Format
Full-colour
On sale date
second to last friday of every calendar month
* average per month
Having advertised with Carpworld from the humble beginnings
of RidgeMonkey. We simply cannot imagine business without
the helpful, friendly team who go above and beyond time
after time, such is the passion and drive. Couple this with the
”
heritage of the magazine and it's an easy decision to continue
advertising with Carpworld for many years to come
gareth evans, ridgemonkey
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
DISPLAY ADVERTISING
Carpworld magazine can put you in touch with exactly
the kind of audience that you are looking for. Display
advertising catches readers in the right mood, looking for
relaxation or information, and in the right frame of mind
to be receptive to advertising. Carpworld is a medium
where the reader is in control and is committing to the
magazine, both financially and with time. The copies are
read thoroughly, which means repeated exposure in the
number of times the average page in a magazine is looked
at by each reader, and then subsequently very often
passed on and shared with other like-minded anglers.
AD SPACE AVAILABLE
Full page, multiple pages, half-page horizontal,
half-page vertical, third-page vertical, quarter-
page, eighth-page and Overseas Directory.
Bespoke advertising space available, contact
us to discuss your requirements.
FACEBOOK, TWITTER & instagram
Carpworld has a presence on social media platforms,
which are rapidly growing in popularity, enabling us
to market the Carpworld brand on a global scale.
facebook.com/carpworldmagazine
twitter.com/carpworldmag
instagram.com/carpworldmagazine
e-MARKETING 20+%
Every month we distribute our monthly e-newsletter to over 29,000 carp- AVERAGE
angling enthusiasts, who have specifically requested to receive it. With OPEN
exclusive competitions, video footage, product previews, Web links, news RATE
and a host of other info, this is a great way to market yourself to a direct
audience of dedicated carp anglers and drive traffic to your website.
Have your brand included in the e-newsletter. Prices start from just £75.00
Industry sector open rates 17.09%
Carpworld open rates 21.4%
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
WEBSITE
Our brand new Carpworld website was launched in April 2017 and so far the response has been fantastic. With new
content and reviews going on regularly, the website is growing fast and going from strength to strength. The website
is a great tool to assist our advertisers and we can offer a range of support options including featuring your product
in our searchable review section, a dedicated video section exclusive to your brand showcasing your videos both new
and old, feature support for your dedicated anglers and news pieces in our ‘From the Bivvy’ section which is then
linked to social media. All these things can be bolted on to your print campaign or purchased as individual services.
www.carpworldmagazine.com
DIGITAL MAGAZINE
Carpworld is available digitally, expanding its circulation to a
global audience, for PC, Mac, iPad, iPhone, Android and Kindle,
and sales are steadily increasing month on month, with average
issue sales of 916 per month. Currently, Carpworld Digital is
reaching the following countries:
United Kingdom, Austria, Belgium, Bulgaria, Canada, Croatia,
Czech Republic, Denmark, France, Germany, Italy, Japan,
Netherlands, Poland, Denmark, Romania, Russia, Spain, South
Africa, Sweden, Switzerland, Thailand, Turkey, United States.
www.pocketmags.com
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
MAGAZINE ADVERTISING BENEFITS
isplay advertising within the pages of Carpworld is
a tried and tested method of growing your business
and strengthening your brand. When planning
marketing campaigns, magazine advertising forms
an integral part of any schedule, and complements online
campaigns, retail drives, direct marketing and social media.
Magazine print advertising gives a presence of professionalism,
and a nicely laid out ad says, 'This person and their business
is the real deal.'
Our magazines can put you in touch with exactly the kind
of audience that you are looking for. Display advertising
catches readers in the right mood, looking for relaxation or
information and in the right frame of mind to be receptive
to advertising. Magazines are an active medium where the
reader is in control and is committing to the magazine, both
financially and with time. The copies are read thoroughly,
Carpworld has an which means repeated exposure in the number of times the
average page in a magazine is looked at by each reader, and
then subsequently very often passed on and shared with other
excellent team of like-minded anglers.
designers who bring the Readers of magazines are proven to take action as a direct
result of seeing display advertising. At Carpworld there is a
best out of advertising really strong relationship between our readers and their chosen
magazines, born from our 30 years in the business and our
integrity and passion for fishing. This bond and trust benefits
and promoting our our advertisers, who are seen by our readers as an integral
part of the magazine. Relevant display advertising is highly
business – that’s why targeted and valued, and is consumed with interest alongside
the editorial content. Readers look at display advertising in
you will be seeing our much the same way as they view the editorial content. They
are looking for information that will be interesting to them,
imaginative, informative, eye-catching and entertaining.
adverts for many years
The closer our advertisers can get to our readers, the greater
to come the communication that develops between the two parties,
and ultimately, the success of growing a long-term tangible
Jamie Hay, Cretelakes relationship becomes possible. Magazines allow access to
potential prospects as well as existing customers, which
is vital for developing commercial partnerships within the
marketplace.
Carpworld is created by the most respected editors and
designers in the industry, ensuring that your brand is placed
in an environment that is second to none. Our consistently
high standard of editorial content ensures that we protect
your brand imagery alongside our own.
CREATIVE SOLUTIONS
he team at Carpworld can tailor-make packages Our rates are extremely competitive and our designers
to suit your needs, encompassing a broad range have a wealth of knowledge and experience in the angling
of components to create the perfect marketing industry, ensuring your products are promoted in the best
tool for your business, to meet your objectives way possible.
and fit around your brand and products.
We can also offer competitive quotations on items such
We offer a full advert design service tailored to meet as catalogues, leaflets, brochures, and other media
your individual needs and ensure your advert reaches promotions. Our length of time and knowledge in the
its intended market, ensuring maximum impact on the publishing/print industry allows us to project manage your
readership and a professional image for your company. job from start to finish, and at a very competitive price.
Which other creative solutions are available? Loose Inserts and Polybagging
• Concept advertising Inserting or poly-bagging your marketing material within
• Product reviews the pages of our titles is a great way of reaching your target
• Competitions – online and print audience, using loose flyers, catalogues and brochures.
• Advertorials This service can be offered on the full print run or can be
done on a regional basis, and is an extremely effective way
• Feature sponsorship
of distributing your literature at a fraction of the cost when
• Social networking support
compared to direct mailing. So what are the benefits?
• Website advertising
• Targeted campaign direct to market
• E-newsletter interactions
• Retainable by the consumer
• Polywrapping • Regional focus option
• Covermounting • Accountability and traceability
• Event sponsorship opportunities • Flexibility on volumes
• Tip-ons and gatefolds • Cost effective
• Corporate rebranding • Complements other marketing campaigns
Loose Inserts Specifications Polybagging specifications
• Minimum size – 148mm depth x 105mm wide; maximum size – • Backing cards size 330mm x 210mm
277mm depth x 190mm wide. • Up to four catalogues (297mm x 210mm) can be inserted into
• From a single sheet to a maximum of 64 pages, with a single spine polybag alongside Carpworld:
(saddle stitch). No greater than 60gsm paper for a 64pp insert. • Minimum size – 148mm x 105mm; maximum size – 297mm x 210mm
• No lighter than 90gsm paper for a single size leaf. No concertina • If insert catalogue is above 64pp please check with us first
folds or other loose edges. Please supply sample if in doubt.
• Loose insert products (i.e. bait/end tackle in small bags, DVDs,
• No lighter than 90gsm for a single leaf. etc.) into the main polybag – we need to see a copy of the product
• No lighter than 70gsm for a 4pp or 6pp insert. to be inserted in order to make a decision if it is possible to
• No lighter than 48gsm for an 8pp to 64pp insert. mechanically insert or if it needs to be hand inserted
• No greater than 80gsm for an 8pp to 48pp insert. • Cost per 1,000 copies - £58.00 + VAT
•No greater than 60gsm for a 64pp insert.
Prices for regional inserts and UK subscriber
• We can insert up to six inserts per magazine in Carpworld.
copies quoted on request (subscriber rates
• Costs per 1,000 copies - £28.00 + VAT will be based on item weight)
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624
PRODUCTION SCHEDULES 2020
Issue (Issue number/date) copy deadline on sale date
January - 352 Friday - 29/11/2019 Friday - 20/12/2019
February - 353 Friday - 03/01/2020 Friday - 24/1/2020
March - 354 Friday - 31/01/2020 Friday - 21/02/2020
Carpworld Schedules 2020
April - 355 Friday - 28/02/2020 Friday - 20/03/2020
May - 356 Friday - 27/03/2020 Friday - 17/04/2020
June - 357 Friday - 01/05/2020 Friday - 22/5/2020
July - 358 Friday - 29/05/2020 Friday - 19/06/2020
August - 359 Friday - 03/07/2020 Friday - 24/07/2020
September - 360 Friday - 31/07/2020 Friday - 21/08/2020
October - 361 Friday - 28/08/2020 Friday - 18/09/2020
November - 362 Friday - 02/10/2020 Friday - 23/10/2020
December - 363 Friday - 30/10/2020 Friday - 20/11/2020
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624ADVERTISING RATES
CARP WOR LD OVE RS E A S DIRE C TORY
Full page £600.00 2cm x 6cm 4cm x 6cm lineage 6cm x 6cm
PRICING KEY
lineage with colour logo full-colour display
Half-page horizontal £325.00
6 months £12.00 + VAT £27.00 + VAT £38.00 + VAT
Half-page vertical £325.00 per month per month per month
Third-page vertical £285.00
12 months £10.00 + VAT £22.00 + VAT £31.00 + VAT
Quarter page £195.00 per month per month per month
Outside back cover £800.00 Total cost for
£72.00 + VAT £162.00 + VAT £228.00 + VAT
6 months
Inside front cover £700.00
Total cost for
Inside back cover £700.00 12 months
£120.00 + VAT £264.00 + VAT £372.00 + VAT
OTHER SERVICES
Carpworld can place your brochure, catalogue, DVD or other media promotion in the hands of our readership via
polybagging or insertion into our titles. Other services available include tip-ons, covermounts, belly-banding and gatefolds.
Polybagging item £58.00 per 1,000* * All prices are subject to size, weight and pagination of the item(s). Please speak to a representative for further details on 0114 258 0812 option 2.
* Polybagged item rates cover distributed copies only and not subscriber copies.
Leaflet insertion £28.00 per 1,000*
Series booking discounts
Please contact us to discuss your requirements. All prices quoted are subject to VAT at current rate.
TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)1430 440624a d v e r t s p e c i f i c at i o n s
Full page (A4) Half horizontal Half horizontal + bleed
H: 297 mm x W: 210 mm H: 135 mm x W: 190 mm H: 148 mm x W: 216 mm
Allow a minimum of 5mm bleed on Allow a minimum of 5mm bleed on all
all edges. edges.
Half vertical Half vertical + bleed Third vertical
H: 277 mm x W: 90 mm H: 303 mm x W: 103 mm H: 277 mm x W: 59 mm
Allow a minimum of 5mm bleed on
all edges.
Third vertical + bleed Quarter Eighth
H: 303 mm x W: 72 mm H: 135 mm x W: 90 mm H: 67 mm x W: 90 mm
Allow a minimum of 5mm bleed on
all edges.
Please note: be outputted as is, and Carpworld cannot be will attempt to carry out the work in order to
The best way to supply files for use in our titles is held responsible for any production errors arising ensure that the job is supplied to the printer
as a high-resolution PDF file. Alternatively, high- from this supplied material. In the event that the on time. Carpworld will make reasonable effort
resolution JPEGs or TIFFs can be used, however, supplied material requires corrective work, this to check that the job has outputted correctly
in the case of TIFFs the files must be ‘flattened’. work will be charged at an hourly rate. Carpworld (a colour proof needs to be supplied for us to
Should you have any questions regarding will make every attempt to contact the customer check). However, we must stress that the final
artwork please do not hesitate to contact us. prior to commencing this work, but in the event responsibility for jobs outputting correctly lies
Material supplied finished by the customer will that the customer is unavailable, Carpworld with the designer.
ALL ADVERTS SUPPLIED MUST HAVE A RESOLUTION OF 300DPI AND BE IN CMYK COLOUR FORMATd i g i ta l a d v e r t i s i n g r at e s
Dedicated E-shots
We can send out a your personalised dedicated e-shot to our mailing list our clean mailing
list of dedicated carp anglers. You can either supply us with the HTML file or we can create
e-shot to your specifications here
£360.00 (HTML SUPPLIED)
£425.00 (INCLUDING DESIGN)
Carpworld monthly e-shots
We have a monthly Carpworld e-shot that goes out to 20k dedicated carp anglers that
highlights the latest issue of Carpworld. You can content box on there with a direct link to
your website (or chosen destination) or have a advert banner strip.
TOP BANNER - £100.00
BOTTOM BANNER - £45.00
CONTENT BOX - £45.00
VIDEO OF THE MONTH - £35.00
Carpworld Online
Website Banner Adverts
Carpworld Online – News Story/Review
We have regular news, reviews and features posted onto our website. These are also then
shared via our various social media channels. If you wanted to have a news item or review
posted up about your product we can do this and include a link to your website. This will be
permanently on the Carpworld Online and will be shared to our followers on social media.
COST IS £150 PER NEWS ITEM/REVIEW
WE HAVE A LIMITED NUMBER OF WEB BANNER SLOTS ON THE WEBSITE AVAILABLE WITH
DIRECT LINK TO WEBSITE
SIDE BANNER - £100 per month with clickable link
TOP BANNER - £250 (home page)
TOP BANNER - £250 (catch report form page)
Carpworld Digital
MagazineSplash Landing Page
There is the option to have advert on the splash
landing page of the Carpworld digital version.
The splash page is what appears while the
issue is loading so is the first thing that the
reader sees when opening the app.
COST PER ISSUE IS £250 + VAT
We can post your content direct to our
social media pages
FACEBOOK ADVERT POST: £100+VAT (content provided)
FACEBOOK LIKE AND SHARE COMPETITION: FOC
(If doing some other paid Social Media. If not, cost to do Competition is £50+VAT)
INSTAGRAM POST: £100+VAT (content provided)
INSTAGRAM STORY: £150+VAT
(2 graphics used in succession with the swipe up and link to a chosen destination)
INSTAGRAM STORY: £200+VAT
(4 graphics used in succession with the swipe up and link to a chosen destination)
TWITTER POST: £25+VAT (content provided)We hope you have found this information useful.
CONTACT US
Carpworld
Telephone: +44 (0)1430 440624
Email: info@carpworld.co.uk
Website: www.carpworldmagazine.comYou can also read
