ROCK YOUR SOCIAL MEDIA - BEST PRACTICES FOR WELLNESS PROS (EVEN IF TECHNOLOGY FREAKS YOU OUT!) - Sadie Nardini

ROCK YOUR SOCIAL MEDIA
  BEST PRACTICES FOR WELLNESS PROS
(EVEN IF TECHNOLOGY FREAKS YOU OUT!)

WITH ME, SADIE NARDINI
Worldwide bestselling online yogi & wellness entrepreneur

MY SOCIAL MEDIA AND
         ONLINE AUDIENCES:
•   160k Facebook Followers

•   125k Instagram Followers

•   Growing by 500-1000 a week.

•   Online Courses sell up to 1.5 million a MONTH.

•   Fit & Fierce Club is where I live (www.FitFierceClub.com)

WHY YOU SHOULD BE
                    ONLINE:
•   The internet is only cold, impersonal or
    overwhelming if you focus on that aspect or help
    make it be those things. What if you could use
    social media to help the world? You can!

•   Your competitors are online. Why not you?

•   75% of clients now want to study at home. Will
    you meet them there?

•   You want freedom. Freedom to work when &
    where you want. Freedom from money, stress,
    and having to show up physically to make a living.

•   Pro Tip: Create online offerings (courses, e-
    books, challenges, etc.) so your social media helps
    make you passive (as well as active) income. See
    what I make at www.SadieCourses.com or
    www.FitFierceClub.com

HOMEWORK: SHINE LIGHT
ON YOUR SHADOW STORIES
•   Journal on this:

•   What old stories have been limiting me from
    moving forward with my social media presence?

•   Will I choose to believe these any longer, or try
    things that will make me more abundant on every
    level?

ABOUT THIS COURSE:
•   This is not a course on ads specifics or a walkthrough on how
    to use every feature on your camera, etc. There is a free video
    for any tech question you have on Facebook and YouTube.

•   This is something more useful and powerful. It is something
    only someone who has honed online voice and success can
    teach you from experience.

I am here to:

•   Organize your mind and time to envision, structure and serve
    your brand goals better: The Why, as well as the How.

•   Save you time and energy posting randomly, and seeing
    random results.

•   Help you direct the personality, tone and content of your
    social media from your unique skills and voice so your
    audience will be more attracted, focused and directed to your
    bigger picture items.

•   Make you more clearly yourself online so you will enjoy
    creating within this environment more.

•   Get you started from envisioning to posting and boosting
    posts —the foundation of any successful social media page.

WHICH PLATFORMS TO
                FOCUS ON?
•   FACEBOOK & INSTAGRAM. Hands
    down.

•   Facebook: Over 2 Billion People.

•   Main audience 35-55

•   Disposable income.

•   Superior sales ability than other platforms.

•   Instagram: Owned by Facebook. Sales
    ability and linking improved.

•   Younger-skewed audience (20s-40s) but
    disposable income audience catching on.

WHAT’S OUT:
•   Off brand posts designed to get viral likes.

•   Hard-sell style language and slick sales-y videos/posts.

•   Paying a ton for marketing instead of attracting your right audience through your value based
    pages.

•   Posting only about your events/classes/online offerings.

•   Making your posts overly about you.

•   Posting once every couple weeks or inconsistently.

•   Posting what you think other people want over your own passions.

•   Hiding from your true personality.

WHAT’S IN:
•   Things you can’t buy: being real, and really connected to real people. Social media
    algorithms reward this.

•   Giving valuable content for free, within reason. Bite-sized things people can use that lead
    to bigger-picture items.

•   Interactive and live videos that help your specific audience and keep them in connection
    to you.

•   Your audience sharing your videos to their own pages.

•   Simplifying your post boosts to specific audiences and people who follow you.

•   Gently leading people to your bigger picture items if they want to learn more. Leave
    space for choice.

WHAT CONTENT GOES ON
        EACH PLATFORM?
•   Facebook: Deeper expertise/leadership.

•   5-10 minute teaching videos.

•   Live instruction/motivation.

•   Hot articles on your topic.

•   Recipes/diet tips.

•   Instagram: Mini quick tips and lifestyle.

•   Beautiful photos.

•   Engaging Instagram Stories.

•   1 minute max videos on main page.

•   “Lives” can be longer.

•   “Stories” have 15 second blocks.

HOMEWORK
•   Make 2 Lists: Facebook & Instagram General Content
    Types.

•   On 2 separate pages, brainstorm all the main ways you could post
    on each platform. What general themes, what focus? It’s not time
    for specifics yet— What are your main areas of potential focus? I
    could do: yoga, music, fitness, diet, meditation,
    motivations, aging fiercely, wine love, relationship
    advice, travel adventures. Will you do them all on your
    list? Not necessarily. But you gotta know ‘em all in order to choose.

SOCIAL MEDIA BEST PRACTICES
    Steps to get you the right following!

STEP 1:
Create relationship with
   your specific “tribe”.

RELATIONSHIP RULES:
•   Facebook is now rewarding meaningful social interaction. When they see that you’re
    creating actual interaction (not paid likes), they will open it to more of your community.

•   This means you want to get real likes, real shares, & real comments.

•   You can’t buy this. Get your followers into conversation and tell them in your post to
    share and let you know what they think! They will.

•   Add to your posts early on: “NOTE: Press “Share” to keep this video in your own page’s video
    library!

•   To do this, you also have to be a real person, having a real personal connection with your
    social tribe. You can’t be too slick, or act like you’re not a human as well as a business. So the
    real question is: what kind of relationship do you want to engage in via
    your social media?

SOCIAL AUDIENCE NUMBERS:
•   Size doesn’t matter in the
    way you might think.

•   We get blinded by the celebrity
    culture numbers. PS: They (many
    times) pay to boost their followers.

•   A hundred real, dedicated followers
    are worth more than a million viral
    or paid-for likes.

•   Imagine that you have a hundred
    people in this room who are
    interested in what you do. Where
    would you direct them?

HOMEWORK
•   Relationship Study:

•   Journal on these questions: How has my relationship
    been with social media, both my existing social media
    audience and my potential audience? Is it functional or
    dysfunctional? In what ways? What can I do differently
    to create the kind of healthy relationship there that I
    want to engage in in every part of my life?

STEP 2:
Video Is King!

VIDEOS TO FOCUS ON:
               FACEBOOK
•   Regular Facebook feed videos: shot on your phone or
    camera, then posted on the main page. Benefits: videos on Facebook
    engage far more followers than image posts. They are archived in your
    video section so new visitors can see what you’re about and your
    audience can keep studying with you.

•   Facebook live videos: created live with your phone (get the
    Pages app for easier page management) and interactive with your
    audience if you choose. Benefits: all of your followers are notified,
    unlike any other post type. This strengthens the relationship. Interact
    with your people live or after the fact in the comments.

HOMEWORK
•   Make This List: Specific Facebook Ideas

•   Write down 3 lists of all the specific content of regular image
    posts, filmed videos, and Facebook live videos you
    can think of that would appeal to you (and your audience).

•   What exactly could they contain? Ex: one minute poses for prenatal
    yoga, recipe tips for belly health, core strength moves…NOTE: bite-
    sized taster content is better than trying to throw all your info at them
    at once. Save that for your bigger-picture items like online courses,
    classes, etc.

VIDEOS TO FOCUS ON:
                INSTAGRAM
•   Regular Instagram feed videos: shot on your phone or camera, then
    posted on the main page. Benefits: a good way to break up your photos and add
    value.

•   Instagram live videos: allows you to interact “live” with your audience.
    Benefits: your audience gets notified, and strengthens relationship. NEW: You can
    co-lead your Instagram Lives with another influencer, expert, or company to boost
    views and co-market.

•   Instagram stories: videos you create that are saved for 24 hours. You can save
    or highlight them as well. Benefits: good for swipe-up links, added hashtags, tagging
    people, & GIFs. You can also share stories about you posted by your audience.

HOMEWORK
•   Make This List: Specific Instagram Ideas

•   Brainstorm: how will your Instagram be a little different than your
    Facebook? I suggest you make it unique. You’ll attract different
    audience types by focusing on each platform for what it is.

•   Write down all the more specific content of Instagram posts,
    Stories and 1-minute or less tip videos you can think of that would
    appeal to you (and your audience)? What exactly could they
    contain? Ex: one minute poses for prenatal yoga, recipe tips for belly
    health, core strength moves…

CHOOSE YOUR MAIN THEMES.
•   Out of all the things you could post
    about, decide what few things you will
    post about.

•   What 3-4 aspects of your expertise
    and your lifestyle will you focus on?
    This will become the reason people
    are drawn to your social media and
    other offerings.

•   Avoid throwing in the kitchen sink.
    Less is more when it comes to honing
    your brand and attracting your Tribe.

HOMEWORK
•   Make 2 New Lists: Main Themes FB / Main Themes
    Instagram.

•   Return to your FB and Instagram specific content ideas.

•   Write down what 3-4 sections your brainstormed content fits into. Yoga
    flows? Anatomy tips? Recipes/Diet? Meditation? Fitness videos? Lifestyle?

•   Whatever they are for you professionally, focus on these the most when
    deciding what to post. Your pages will have clarity, a clear personality, and
    purpose to them.

BEST PRACTICES STEP 3:
            CONSISTENCY IS KEY
•   Relationships thrive on attention. Not constantly, but consistently. Show up for
    them, and they will show up for you.

•   Consistency can be confrontational, to you (self-valuing your expertise and time),
    and others (they may resist out of fear or you to spend more time and energy
    taking over their work for them!).

•   Consistency, not luck, is the magic ingredient of success.

•   How to create consistency on your page? Post regularly, post similar themes, let
    them get to know you. Comment back whenever possible. This is a crucial!
    When people hear from you, you’ll have fans for life who will reward you with
    their time, energy, and even money.

HOMEWORK
•   Create Space For Your Consistency.

•   Write on these General Consistency questions:

•   What does consistency look like on my pages? How
    often will I post?

•   What things in my life will I need to move in order to
    make the time to be able to do this?

NOW SCHEDULE IT.
•   Next step is to create a weekly schedule
    for the types and times of posts you’ll do.

•   Stick with it. Nothing tanks your audience
    faster than inconsistency.

•   Remember, you can schedule your FB
    posts and videos in advance. Live videos,
    do them when you can, and (even
    better), schedule them on days proven
    to have high engagement; Monday,
    Tuesday, Weds, Saturday, or
    Sunday, in the early morning, at
    lunchtime or later after work.

HOMEWORK
•   Schedule Your Posts on FB/Instagram.

•   What does your week look like now?

•   What will your weekly structure look like for shooting,
    editing, and writing your posts?

•   Plan specific time for doing all of this. Write this on a
    calendar and keep the time sacred like you would a date
    night or medical appointment!

STEP 4:
Add Value, And The Money Will Follow!

HOW TO ADD VALUE
•   WHAT you post matters as much as
    that you’re posting consistently!

•   Humans all want similar core benefits:
    safety, security, health, wealth, happiness,
    etc. They want respect from the tribe and
    personal guidance.

•   Speak to one or more of these core
    benefits whenever you create your posts
    and videos

•   Guide your audience to solve one or
    more of their problems relating to these
    core benefits.

REMINDER:
•   Whatever you create, create it
    for YOU first. Meet your own
    core values and then branch out.

•   If you’re excited to offer
    something, the right people will
    find you.

•   Make sure you align your bigger-
    picture items, classes, etc, with
    what YOU love to create—
    even if that’s changed from what
    it used to be.

HOMEWORK

•   Make This List: Core Benefits

•   Return to your content brainstorm lists from your
    last FB and Instagram homework. What aspects of
    core human experience (security, tribe, happiness,
    health, etc) can you speak to in each? This is how
    you can add the value that most humans desire.

STEP 5:
Make The Viewer The Rockstar…Even If You
               Are, Too!

MAKE THEM THE ROCKSTARS
          OF THIS STORY.
•   Ultimately your posts, marketing copy, etc will be more successful if you focus it on their
    story instead of (only) yours.

•   Example: What’s more interesting to you? I had a terrible breakup with my boyfriend of 5
    years and felt bad about myself so I decided to work out and here’s how I love to work
    out OR Here’s how to get the best breakup revenge: become more fit & fierce in the next 30
    days—and empower up, faster!

•   Whatever you post about, make your audience the center of the story, even if you indulge
    a personal anecdote. They are the rockstar. You are the guide.

•   How will your posts/classes/online teaching add value to their lives, and/or help them solve a
    potential challenge/or problem? How will your expertise & guidance help lead them in some
    meaningful way? What core benefits will they receive? All successful posts include these aspects.

HOMEWORK
•   Choose the first 10 things you’re going to post.

•   For each: write a rockstar story

•   Write a short text “story” about each that starts with you, but makes them the rockstar that you’re
    in service of. Make sure it quickly tells them what benefits they will get, and how great they will feel
    from viewing the video or reading the post.

•   Core Benefits I’m speaking to: fitness, health, less pain, more happiness.

•   Examples: Starting with me and turning it to them: I wasted so much time learning yoga in
    ways that really hurt my knees. Then I became an anatomy expert! Avoid my
    mistakes with this 5-minute Save Your Knees tutorial, and learn to rock any yoga
    pose, anytime—without straining your knees!

•   Starting with them: Do your knees hurt in yoga? Watch my 5-minute Save Your Knees
    video, learn why—and also how to avoid pain & strain in all your future classes!

STEP 6:
Lead Them To Your Passive Or Active Income
               Offerings!

HOW TO LEAD WITH VALUE (FOR
THEM), TOWARD VALUE (FOR YOU)!
•   First, decide where you want to direct your audience: to your classes? Your workshop? Your
    online offering? Studio? Office? All of these? Where? (This may change from post to post). This
    place should benefit you in some meaningful way should they choose to engage with it.

•   Example: My Fit & Fierce Club online yoga/fitness studio. I just posted a new Core Strength
    Transformer Yoga Class there. What do I want? I want them to try it out and start a free
    subscription trial for 30 days. Why? They’ll get the class, and others, then hopefully decide to
    stay for $9.99 a month.

•   Now envision which bite-sized (but valuable) posts you brainstormed you can choose (or
    make) that highlight a smaller version of the bigger picture item you’re
    leading them to. I could post: The Best New Yoga Pose For Core Strength, or Here’s How To
    Finally Work Your Abs Without Hurting Your Back! These will be videos they can “share” to save on
    their own page and watch anytime, but also I include links to the longer class on the Fit & Fierce
    Club if they want me to guide them through a whole workout.

HOMEWORK
•   Make A List For Each Of Your First 10 Value-Added,
    Rockstar Posts: Where Are You Leading Them For Some Of
    Those?

•   Decide where you want to send people from some of your posts. Your
    class? Private client signup? E-course? This can help you focus in on what
    content you’ll offer (a taster of the bigger item).

•   You don’t need to put further or sales links on every post. Only put them
    on posts where people can go deeper with you online or in person.

•   MORE DETAILS ABOUT HOW TO DO THIS AHEAD:

STEP 7:
Overview Your Facebook & Instagram Post
               Practices

KEEP IT SIMPLE:
•   It’s said people will decide to read your content (or not) in less than one second.

•   The text on your posts and videos can be long, but the main info and direction should be in the top
    paragraph immediately, so people don’t have to scroll down to see the crucial point.

•   Present a problem or challenge.

•   Provide a solution.

•   Give a link or other direction (example-Press “share” to save on your own page and watch anytime!)

•   More involved details can be below…but if they don’t see the link or interesting core benefits first, they
    won’t read any further.

•   Speak in real people language, like talking to a friend. Say it straight. Poetic language belongs further down
    the page.

•   What would you want to read? Write that!

BEST FACEBOOK POST PRACTICES:
•   Always have a dynamic photo or video that’s also USEFUL—and adds value for free. Your audience should not suffer if they don’t
    want to or can’t take advantage of your offer.

•   Describe the free value first and then lead them to your offering in a couple of ways: “PS” or “If you love this…”

•   EXAMPLE: Here’s a free Safer Stretch Yoga Sequence! I anatomically-enhanced these poses to better open your
    body safely, in less time. Join me now “live”, or press “share” to keep this video in your own page’s Video Library to
    watch later! In this one video, you’ll get:
♦ A fun and effective yoga flow for quick warming and safer stretching of common areas of tension: legs, hips, back body, spine, neck and shoulders.

♦ A perspective on fascia and why it’s more important to know how it stretches than even your muscles.

♦ The 4 things your body needs to stretch properly, and why many people don’t do one of these, and then hurt themselves.

This should be valuable—and fun.

See you soon!!
♥ Sadie

PS: If you want a longer, guided program to do at home, with awesome Yoga Shred® workouts and sweet 25-Minute Yoga Stretch/restore Sessions with me,
check out the TBT30: Total Body Transformer 30 Day Challenge. You’ll love it!!

It’s Here: www.SadieCourses.com

Let me know if you’re joining in!

xoSadie

BEST FACEBOOK POST PRACTICES
            (CONTINUED):
•   Put the sales link in the first comment. It’s rumored that Facebook
    sometimes restricts content with sales links in the main post. But
    sometimes I do it anyway.

•   EXAMPLE: Hey! Thanks for joining me for this stretch-o-rama today. Let me
    know what you think! And here’s the course I mentioned above if you want
    to work and stretch out more deeply with me: www.SadieCourses.com

•   Also, post AND PIN a main video or photo welcoming people to your
    Facebook page. Let them know what they’ll get by following you; list
    your main offerings like class schedule, website, and any upcoming
    events. Anyone who finds your page will then have a reason to follow it.

BEST INSTAGRAM PRACTICES:
•   Similar to FB but instead of links within
    posts, put the main link or link
    to multiple links in your bio,
    under “website url” when editing your
    profile. Change as needed.

•   You can push FB Boosted posts to your
    audience’s Instagram feed now.

•   Clearly state all you offer them in your
    profile. Not all your credentials, just
    core benefits.

•   Create regular Stories with swipe ups to
    your links as well as lifestyle posts to
    keep your audience relating to you.

POSTING BEST PRACTICES: MAKE SURE YOUR
          POSTS ALL CONTAIN:
General:

A value-based item that is both helpful on its own but also may point them to a bigger online or offline
offering you have.

Specific:

A dynamic, well edited photo, a helpful video, or Live video that showcases the added value you’re giving.

A gripping first couple of sentences which show them what challenge can be overcome, and what core
benefits can be achieved by watching/reading/trying your offering.

A call to action to press “share” if they want to keep your post in their own FB page’s videos (FB only).

Any explanation needed in more detail as the bulk of the post.

A call to action to click links (FB) or link in bio (IG) to see more if you’re leading them elsewhere.

Anything else you can think of that’s specific to your post: hashtags & tagged people in your post (only tag
people IN or directly related to your post—otherwise it’s annoying).

HOMEWORK

•   Double-check that you’ve optimized those first 10
    posts (5 for FB / 5 for Instagram)—then post it!!

•   Print out the main points of the posting elements
    you’ve learned here that you’ll use regularly.

•   Envision some additional FB and Instagram posts using these
    principles in a document or in your notes function, so you’ll have
    ideas to post on days you’re busy or not feeling creative.

STEP 8:
Boosting Your Posts!

BOOSTING POSTS:
•   See how your post does organically for a couple of days.

•   Choose the posts that are gaining comments, shares, or
    clicks to your link, boost them for $10-20 to one of the
    following audiences:

•   People who like your page. OPTIONS: local if you’re
    doing an in person event, or specific countries or
    regions if you’re selling something.

•   People who like your page and their friends.

•   Lookalike audiences (based on who likes your page).

•   ONE specific audience. Example- yoga, crossfit, or any
    audience you think your content will resonate with. See
    how you do. Switch or boost more depending on the
    engagement.

•   Avoid boosting to the biggest possible audience with
    multiple topics.

•   If a post is working, put $25 more (not $500) toward it
    or the algorithm will freak out and expect that next
    time.

BOOSTING POSTS:
•   Make sure to specify ages
    (me: 35-55) and genders
    me: (women). Don’t aim for
    everyone. Aim for the right
    ones.

•   Add a button: ‘learn more’
    or ‘sign up’ —and also put
    the link within your post if
    you’re directing them
    somewhere. Make it easy
    for people to find you!

HOMEWORK
•   Try Boosting A Post—One on FB, One On Instagram.

•   Let your posts run organically for a couple of days. Then, try boosting a post to
    the audience who likes your page, one that’s doing well with views, comments,
    and/or shares.

•   Check the insights after a couple of days. If necessary, boost it more, or broaden
    it to people you choose through targeting. Remember to match their “interests”
    to what you offer (yoga, meditation, etc).

•   Remember—this is a process, and no one has the right way to do it for your
    page. And things change as your living audience shifts and the technology shifts.
    Just begin, then refine and evolve over time.

SEE HOW I DO IT!
•   My online yoga and fitness
    studio: www.FitFierceClub.com              -
    if you join this (free to try!) you get full
    access to me on the Forum and can
    ask me anything about your course &
    practice.

•   Facebook: www.Facebook.com/
    SadieNardiniOfficial

•   Instagram: www.Instagram.com/
    SadieNardiniOfficial

•   Newsletter: Get on it! I give lots of
    cool free stuff: www.SadieNardini.com

THANK YOU
  so much for joining me! I’ll update
 this document with Bonus Pages at
    the end as new info becomes
available so you’re always up to date!

            Cheers! Sadie