2018 MEDIA KIT - JCK Magazine
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2018 MEDIA KIT
2018 MEDIA KIT ABOUT
THE
INDUSTRY
AUTHORITY
Covering breaking news and the consumer-led style
trends that shape the jewelry industry, with in-depth
content on everything from cutting-edge technology and
retail practices to industry commentary and, of course,
the latest in design and fashion, JCK connects retailers,
manufacturers, designers and other industry influencers
who create the jewelry business and drive it forward.
From best-in-class publications, a rich website
experience and informative newsletter products, to an
innovative content marketing studio and a powerful
trade show series, JCK offers optimal environments for
manufacturers and designers to engage with jewelry
decision makers around the world.
JCK keeps the industry informed and on-trend all day,
every day, across every platform.
88%
of readers say JCK is the
77%
say JCK is the most helpful
67%
of readers trust the
Industry Authority in jewelry magazine to their job magazine’s content
Source: 2016 Harvey Research JCK Audience Profile; Harvey Research JCK Subscriber Study
WWW.JCKONLINE.COM/ADVERTISE 2
2018 MEDIA KIT ABOUT
AWARD-WINNING
JOURNALISM & DESIGN
Year after year, JCK is recognized for excellence in journalism and
design by the leading voices in the publishing industry.
BEST REDESIGN, 2017 BEST FULL ISSUE, JUNE 2016 BEST FULL ISSUE, MAY 2013
Ozzie Award Finalist Eddie Award Finalist, 2016 Eddie Award Winner
BEST WEBSITE, 2017 BEST USE OF PHOTOGRAPHY, BEST SINGLE ARTICLE/FEATURE, 2013
Eddie Award Finalist JUNE 2015 “ROCK STARS” “RETAIL: THE NEXT GENERATION”
Ozzie Award Finalist, 2016 Eddie Award Finalist
BEST USE OF PHOTOGRAPHY
JUNE 2017 DIAMOND FEATURE BEST FULL ISSUE, JUNE 2015 BEST USE OF PHOTOGRAPHY, 2013
Ozzie Award Finalist, 2017 Eddie Award Winner “THRILLS & FRILLS”
Ozzie Award Finalist
WWW.JCKONLINE.COM/ADVERTISE 3
2018 MEDIA KIT AUDIENCE
A HIGH-VALUE,
ACTIVE AUDIENCE
25,000
Circulation
72,500
Readership
116,000
Average monthly sessions
174,000
Average monthly page views
RETAILERS
54% Single independent retail jewelry store
INFLUENCERS 14% Multi-store independent jewelry retailer
6% Online jewelry retailer and major/chain
jewelry store
94% of readers take action on ads in the magazine
DECISION MAKERS
68% Visited a website 43% Saved/shared an article 56% Owner/partner/proprietor
58% Used ideas found in an article or ad 33% Contacted an advertiser 12% Manager
53% Referred an article to a colleague 25% Made a purchase 8% Buyer/purchase manager
Source: June 2016 BPA Audit; 2016 Harvey Research JCK Audience Profile; Harvey Research JCK Subscriber Study
WWW.JCKONLINE.COM/ADVERTISE 4
2018 MEDIA KIT AUDIENCE
ENGAGED & INFLUENTIAL
40 min
Average time spent
64%
Read 4 out of 4
issues
94%
Subscribers are
qualified retailers
96%
Subscribers involved
in jewelry purchasing
for their stores
$1.3M
Avg. annual
purchasing budget
Source: 2016 Harvey Research JCK Audience Profile, June 2016 BPA Audit; Harvey Research JCK Subscriber Study
WWW.JCKONLINE.COM/ADVERTISE 5
2018 MEDIA KIT CALENDAR
BRAND CALENDAR
JANUARY/FEBRUARY JUNE
NEW YEAR, NEW YOU JCK LAS VEGAS
SPOTLIGHT SPOTLIGHT
Colored Stones Diamonds
SPECIAL SECTION BONUS DISTRIBUTION
Jewelers’ Choice Awards Voting Guide LUXURY, JCK Las Vegas, JIS
BONUS DISTRIBUTION
EVENT
Centurion, AGTA GemFair™, JIS, JCK
LUXURY – May 30 – June 4, 2018
Tucson, Atlanta Jewelry Show, Hong Kong,
JA Winter, Baselworld JCK Las Vegas – June 1 – 4, 2018
EVENT
JCK Tucson – Jan 31 – Feb 3, 2018
JULY/AUGUST
INNOVATION & TECHNOLOGY
MARCH/APRIL SPOTLIGHT
STORYTELLING Diamond Fashion Jewelry
SPOTLIGHT BONUS DISTRIBUTION
Silver JA New York, Atlanta Jewelry Show, IJL
London NOVEMBER/DECEMBER
BONUS DISTRIBUTION
JIS, AGS Conclave STAFF & MANAGEMENT
SPOTLIGHT
Gold
MAY SEPTEMBER/OCTOBER
SPECIAL SECTION
STYLE & DESIGN SALES & PROFITS; ANNUAL Men’s Jewelry
SPOTLIGHT HOLIDAY PRODUCT GUIDE JCK’s Profiles in Jewelry
Fashion Jewelry SPOTLIGHT
SPECIAL SECTION Pearls
Luxury SPECIAL SECTION
Bridal
SPECIAL SUPPLEMENT BONUS DISTRIBUTION
Jewelers’ Choice Awards: Best JIS, GIA Career Fair, JA Special Delivery
of the Best
WWW.JCKONLINE.COM/ADVERTISE 6
2018 MEDIA KIT PRINT CLOSING DATES PRINT CLOSING DATES ISSUE AD CLOSE MATERIALS DUE MAIL DATE January/February 12/7/17 12/14/17 1/9/18 March/April 2/20/18 2/27/18 3/20/18 May 3/27/18 4/3/18 4/24/18 June 4/26/18 5/3/18 5/22/18 July/August 6/13/18 6/20/18 7/10/18 September/October 8/20/18 8/27/18 9/18/18 November/December 10/16/18 10/23/18 11/13/18 WWW.JCKONLINE.COM/ADVERTISE 7
2018 MEDIA KIT DATES, RATES & SPECS
DATES, RATES & SPECS NE
AS W
REQUIRED DIGITAL MATERIALS 2 0 1 OF
DATES 7
ISSUE AD CLOSE MATERIALS DUE FILE SUBMISSION
January/February 12/7/17 12/14/18 Ad materials should be uploaded digitally via JCK.sendmyad.com.
March/April 2/20/18 2/27/18 RESOLUTION
May 3/27/18 4/3/18 All continuous tone images (grayscale and color images) should have a
June 4/26/18 5/3/18 minimum resolution of 300 dpi at 100%. Scanned black-and-white line art
July/August 6/13/18 6/20/18 should have a minimum resolution of 800 dpi at 100% and a maximum
September/October 8/20/18 8/27/18 resolution of 2400 dpi. Maximum Total Ink Density (TDI) is 300.
November/December 10/16/18 10/23/18 DIGITAL ADVERTISEMENT FORMAT
PDF/X-1a—which means that it conforms to PDF version 1.3 (Acrobat 4);
RATES it has an output resolution of 2400 dpi; it is composite CMYK; it uses
FREQUENCY 1X 4X 7X 10X high-quality JPEG or lossless Zip compression; resolution for color
2P Spread $17,060 $16,180 $15,300 $14,700 and grayscale images is 300 dpi; resolution for monochrome images is
1200 dpi; and fonts are embedded and subsetted 100%; as well as other
Full Page $9,400 $8,940 $8,480 $8,200
characteristics. This format is acceptable for full or partial pages. Trapping is
2/3 Page $8,200 $7,800 $7,380 $7,060
the responsibility of the file provider.
1/2 Island $7,880 $7,480 $7,100 $6,700
1/2 Page $7,060 $6,700 $6,360 $6,120
Further information about PDF/X-1a can be found at www.pdf-x.com.
1/3 Page $6,360 $6,000 $5,700 $5,560
PROOF
1/4 Page $4,940 $4,700 $4,400 $4,260 JCK utilizes Virtual Proofing technology at its print facility. Hard copy
Jewelers Marketplace $3,540 $3,360 $3,180 $3,040 guidance is no longer required. If you opt to use a proof for your internal
Product Showcase $1,760 $1,680 $1,580 $1,520 color approval, please render at 100% size, to the SWOP 2006 #3
MAGAZINE RATES ARE GROSS (4/COLOR) Data Set: SWOP2006_Coated3.
For information on Classifieds, please contact your sales rep.
DISCLAIMER
SPECS All ads submitted via the portal must meet the above listed criteria. Out-of-
spec files will be rejected and will require your immediate attention.
AD SIZES BLEED TRIM NONBLEED
2P Spread 20.25 x 12.25 20 x 12 18.5 x 10.5 UPLOAD INFORMATION NE
Full Page 10.25 x 12.25 10 x 12 8.5 x 10.5 FOR ADS: JCK.sendmyad.com AS W
2/3 Vertical 6.5 x 12.25 6.25 x 12 5.5 x 10.5 FOR PRODUCT SHOWCASE: 2 0 1 OF
2/3 Horizontal 10.25 x 8 10 x 7.75 8.5 x 7 7
Upload completed Product Showcase Form and high
1/2 Island 6.5 x 8.75 6.25 x 8.5 5.5 x 7.75 resolution image to
1/2 Horizontal 10.25 x 6 10 x 5.75 8.5 x 5 https://www.dropbox.com/request/hWCVoe3EcNpVKnubMJRs
1/2 Vertical 5 x 12.25 4.75 x 12 4 x 10.5
1/3 Square 6.5 x 6 6.25 x 5.75 5.5 x 5 QUESTIONS
FOR ADS:
1/3 Vertical 3.5 x 12.25 3.25 x 12 2.5 x 10.5
1/3 Horizontal 10.25 x 4.25 10 x 4 8.5 x 3.25 Annette Farrell, Pubworx
1/4 Vertical 5x6 4.75 x 5.75 4x5 1World Trade Center, 37th Floor
Printing: Web offset, 200 line screen New York, NY 10007
Binding Method: Perfect bound 212-450-7002
annette.farrell@pubworx.com
ABOVE SIZES ARE INCHES FOR PRODUCT SHOWCASE: For questions related to Product Showcase,
Sizes allow for 1/8" trim at top, bottom and one side. Keep live email JCKShowcase@advance.net
matter 1/4" from all sides. Perfect alignment of type or design
across gutter of two facing pages can’t be guaranteed. Only
advertisements fitting these specified sizes will be accepted.
WWW.JCKONLINE.COM/ADVERTISE 82018 MEDIA KIT CLASSIFIED ADVERTISING
CLASSIFIED ADVERTISING
CLASSIFIED TEXT-ONLY ADS CLASSIFIED DISPLAY ADS
JCK’s text classified ads are attractively created by our production Any ad containing a logo, special typeface/font, product or image
department in “want ad” style. All ads are text-only and are charged is considered a classified display ad. Display ads are charged by the
by the word. Any copy three characters or more is counted as a word. column inch. Display ads are typically supplied already designed;
Example: The word “and” is a word. The symbol “&” is not a word. however, JCK can help design your ad if necessary.
RATES BLACK & WHITE RATES (ADD 20% FOR COLOR)
25 words or less $220 net 1 COLUMN BY 1X 6X 10X
Each additional word $8 net 1-inch $515 $385 $355
Bold type $40 additional 2-inches $980 $725 $680
Yellow highlight $85 additional 3-inches $1,415 $1,045 $995
Color +20% 4-inches $1,860 $1,365 $1,300
Blind box handling fee $55 additional 5-inches $2,200 $1,620 $1,530
(Responses come to JCK and are forwarded to you.)
Inquire about multiple-insertion discounts. 2 COLUMNS BY 1X 6X 10X
1-inch $980 $725 $690
CATEGORIES
Business for Sale • Career Opportunities • Equipment/Furniture for 2-inches $1,860 $1,360 $1,300
Sale • Estate Promotions • For Rent • Help Wanted • Reps Wanted • 3-inches $2,720 $1,990 $1,890
Schools/Education • Services to the Trade • Side Lines • Special-Order 4-inches $3,540 $2,590 $2,470
Work • Wanted to Buy • Watch Work • Miscellaneous/Other
5-inches $4,180 $3,065 $2,910
HOW TO PLACE YOUR AD
1. Compose your ad. NE
AS W 3 COLUMNS BY 1X 6X 10X
2. Email JCKClassifieds@advance.net or fax it to us 2 0 1 OF 1-inch $1,420 $1,045 $990
at 917-591-8501. 7
2-inches $2,570 $1,880 $1,790
3. Please always include the following information with
3-inches $3,650 $2,680 $2,540
your ad copy: company name, your name, address,
city, state, ZIP, phone, fax and email. 4-inches $4,590 $3,360 $3,200
5-inches $5,500 $4,030 $3,850
CONTACT
Your JCK Sales Representative or email JCKClassifieds@advance.net.
AD DIMENSIONS
DEADLINES SPACE UNIT WIDTH
Please refer to ad closing dates on page 7. Please submit your order
1-column width 2 5/8” (2.625”) wide
before this deadline to ensure we have time to create your ad exactly as
you’d like it to appear in JCK. 2-column width 5 1/2” (5.5”) wide
3-column width 8 1/2” (8.5”) wide
PAYMENT
We accept digital files as PDF, EPS, TIF, or JPG at least 300 dpi.
All classified orders must be accompanied by advance payment.
We accept company check, American Express, MasterCard and VISA.
Checks should be made payable to JCK Magazine. Please send check
along with a copy of your order to:
Reed Exhibitions/JCK, JCK Magazine, Attn: Cash Applications/AR,
383 Main Avenue, Norwalk, CT 06851
All rates net. There is no agency commission on classified advertising.
WWW.JCKONLINE.COM/ADVERTISE 92018 MEDIA KIT INSERTS & DELIVERY
INSERTS & DELIVERY
CONTACT No more than two separate inserts per pallet/ LOAD
carton and mark clearly. Inserts should be furnished to LSC/Liberty brick
To request print order requirements,
due dates and additional information, please contact: Large quantities that are brick stacked must follow stacked on pallets in 6" lifts with all unit lifts
these guidelines: facing one direction.
Patricia Norniella, Pubworx
1 World Trade Center, 37th floor
• Product must fit skid and power-pac (no Cartons should be used when the nature of the
oversized containers or skids) insert or card does not permit brick stacking, or if
New York, NY 10007
212-450-0958
• Cardboard slip-sheets between lifts additional protection of the material is required.
patricia.norniella@pubworx.com
• Maximum of 5" to 6" vertical lift size
• Backbone compensate between lifts and pile Cartons should have uniform quantity. Pieces
A hard copy mock-up must be approved prior to outward inside cartons should have uniform orientation.
printing and supplying an insert to the plant. • Lifts to be same height and square Maximum of two lifts per carton is acceptable if
throughout load compensation is necessary for packing. Individual
FULL PAGE BIND-IN INSERTS • Load must be properly secured: cartons must weigh less than 40 lbs.
Publication trim size: 10"w x 12"h • Wooden top DELIVERY
Delivered untrimmed size: 10 1/4" w x 12 1/4" h • Banded
Publication to trim: 1/8" from head, • Corner boards Advance notice of 24 to 48 hours is required for
foot, grind, face • Shrink wrapped all bulk insert shipments.
Live Matter: To be kept 1/4" from all four sides of No more than one insert on bulk pallet. If to be
Inserts are to be delivered between 7 a.m. and
final publication trim size. used on multiple issues, must be cartoned and
4 p.m., Monday through Friday. Weekends,
All material jogs to the head. clearly marked if on one skid.
holidays, or after hours by exception only.
Minimum paper weight for furnished inserts is
60 lb. book. PALLET SIZE Include detailed packing list showing total
40" x 48" 4-way entry with bottom runners. quantity per carton and/or pallet and total
Perfect alignment of type or design across the gutter There should be no missing boards. quantity of cartons/pallets. Reference the
between an insert and run of book page cannot be publication title and issue date.
guaranteed. MAXIMUM PALLET HEIGHT AND WEIGHT
48" high (including pallet) and no more than Address/consign shipments to:
MAGNA STRIPPED INSERTS 2500 lbs. Inserts are to be stacked brick style
CREEL PRINTING
Minimum width of magna strip: 4" in consistent counts. The entire skid should be
ATTN: Kelli Marshall
Minimum weight of magna strip: 9 pt. card stock wrapped in plastic and strapped.
6330 W Sunset Road
Las Vegas, NV 89118
MAGNA STRIP PRODUCT DIMENSIONS LABEL EACH PALLET
702-784-4972
Maximum insert size: 9" x 11" Publication title, insert name and issue date to the
JCK Magazine/Issue Month
Minimum insert size: 5" x 3 1/2" attention of the CSR
Position: 1/2" from the edge of the magna strip Skid number (1 of 2, etc.)
RECEIPT OF DAMAGED GOODS
All inserts on a magna strip will float. Perfs on Quantity of inserts on pallet
Damaged materials will be reported to the carrier
supplied inserts are not preferred. and photographed. Photographs will be forwarded
Packing slips must accompany each shipment. A
These will be evaluated on a case by case basis. to your CSR if needed for repair assessment. If
sample of the insert is to be affixed to two sides of
material is judged to be unacceptable for receiving,
each pallet.
PACKING the load may be refused.
All dividers must be cardboard or chip board. CARTONS
If the specifications as outlined above are not
Packed carton weight must not exceed 40 lbs.
All dividers must be fit to exact height, width and followed, extra handling may occur which could
Cartons exceeding 40 lbs. will be subject to
length of the container carton. result in additional charges to the supplier.
repackaging charges.
Dividers must be used between specified lifts when
loads are banded and/or strapped. IF SHIPPED IN CARTONS
Cartons must be sized to fit product size. Name and issue date of publication
Skid number
Each carton should not exceed 40 lbs. Quantity of inserts in each carton and total on pallet
Cardboard slip-sheets are to be used between Packing slips must accompany each shipment.
carton layers.
Eggshell cartoning is to be used for large envelopes A sample of the contents is to be affixed to each
and for inserts with open glue lines. carton. Labels must be clearly marked and large
enough to be read from a 15 ft. distance.
WWW.JCKONLINE.COM/ADVERTISE 102018 MEDIA KIT JCKONLINE.COM
JCKONLINE.COM A
A more engaging online experience
JCKonline.com is a fresh, clean and modern website that delivers a better navigation for readers and a
beautifully designed environment that allows advertisers to shine.
122,866 Total
Sessions
185,557 Monthly
Page Views B
source: Google Analytics, June 2017
RATES
Sticky
Sticky
Half Page
Ad Units Jan –Feb Mar–May June –Dec
adsHalf Pagewith
“stick”
A - Crown Unit $215 cpm $320 cpm $215 cpm adsreader
the “stick”aswith
they
B - Half Page 1 (Sticky) $90 cpm $135 cpm $90 cpm scroll downasthe
the reader they
page C
scroll down the page
—maximizing
C - Billboard $85 cpm $130 cpm $85 cpm —maximizing
D - Half Page 2 (Sticky) $80 cpm $125 cpm $80 cpm
in-view time.
in-view time.
E - Medium Rectangle $65 cpm $110 cpm $65 cpm
SPECIFICATIONS
Ad Units Desktop Size Mobile Size File Format
E
JPG, PNG, GIF
A Crown Unit 1480 x 360 375 x 152
max file size 125 KB
JPG, PNG, GIF
B Half Page 1 (Sticky*) 300 x 600 300 x 250
max file size 50 KB
JPG, PNG, GIF
C Billboard 970 x 250 300 x 250
max file size 50 KB
JPG, PNG, GIF
D Half Page 2 (Sticky) 300 x 600 300 x 250
max file size 50 KB
JPG, PNG, GIF
E Medium Rectangle 300 x 250 300 x 250
max file size 50 KB
*Not sticky on article pages
D
SUBMISSION
Creative material must be submitted to Chris Gianakas at chris@gianakasmedia.com
no later than one week prior to confirmed campaign start and must include:
• Advertiser name
• Campaign start and end dates (e.g., 10/1/2018 – 10/31/2018)
• Click-through URL
• Banner ad files
WWW.JCKONLINE.COM/ADVERTISE 112018 MEDIA KIT JCK NEWS DAILY eNEWSLETTER
JCK NEWS DAILY eNEWSLETTER
The JCK News Daily eNewsletter delivers
the industry’s top stories to 18,500
professionals every day. With all original,
not aggregated content, it is the industry’s 18,500 Subscribers 26.7% Average
Open Rate*
8.7% Average
Click Rate
true, business-to-business news source—
providing immediate engagement with top
decision makers.
NEWSLETTER SPONSORSHIP OPPORTUNITIES RATES
A
ADVERTISER EXPOSURE 1x 26x 52x
Daily Delivery Logo exposure in header bar
A $1,200 $1,000 $800
Sponsor & billboard ad unit (970 x 250)
Medium
B In news flow, 300 x 250 ad unit $550 $500 $450
Rectangle 1
Medium A
C In news flow, 300 x 250 ad unit $550 $500 $450
Rectangle 2
SPECIFICATIONS
Daily Delivery Sponsor Logo 128 x 44 (JPG, PNG, GIF)
Standard Image Banner Ad
File formats accepted JPG, PNG, GIF (static image only)
Maximum file size 50 KB
Image color mode RGB (not CMYK)
Image resolution 72 dpi
SUBMISSION
Creative material must be submitted to Chris Gianakas at chris@gianakasmedia.com
no later than one week prior to confirmed campaign start and must include:
• Advertiser name
• Campaign start and end dates (e.g., 10/1/2018 – 10/31/2018) B C
• Click-through URL
• Banner ad files
EMAIL-FRIENDLY AD GUIDELINES
For banners with a light background, include a one-pixel, dark, interior border.
Keep text brief and use the largest font size possible. *Industry Average Email Open Rate 15.89%
WWW.JCKONLINE.COM/ADVERTISE 122018 MEDIA KIT SALES CONTACTS
PUBLISHER
SALES CONTACTS Mark Smelzer
917-273-0357
U.S. REGIONAL ACCOUNT MANAGERS
Randi Gewertz
800-887-3905
CT, DE, LA, MA, MD, NJ, NY, & PA
Lars Parker-Myers
203-840-5808
FL, GA, ME, NH, RI, SC, VT, & Puerto Rico
Robin Lutin
310-474-9610
AK, AL, AR, AZ, CA, CO, HI, IA, ID, IL, IN, KS,
KY, MI, MN, MO, MS, MT, NC, ND, NE, NM,
NV, OH, OK, OR, SD, TN, TX, UT, VA, WA, WI,
WV, WY, Canada, & Mexico
INTERNATIONAL ACCOUNT MANAGERS
Mirek Kraczkowski
48-60-034-48-81
Brazil, Europe, & Middle East
Kaushal Shah
91-98-2171-5431
India
Itzchak Arikha
972-3-751-2165
Israel
Quentin Chan
852-2366-1106
China, Hong Kong, Indonesia, Japan,
Korea, Malaysia, Philippines, Singapore,
Taiwan, & Vietnam
Busaba Thaweephoon
66-2-686-7374
Thailand
WWW.JCKONLINE.COM/ADVERTISE 13You can also read
