The Crochet Market - 2012 Media Kit
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The Crochet Market
2012 Media Kit
Crochet! Reader Profile
74% of readers have visited an advertiser’s website; 48% have made a purchase
because of that advertisement.
Readership age Readership Household Income
Under 34 10% $100,000+ 22%
35–44 19% $75,000–$99,999 13%
45–54 30% $50,000–$74,999 31%
55–64 32% $25,000–$49,999 26%
65+ 9% Under $25,000 9%
Length of time readers hold onto Sources for supplies
Crochet! is the official magazine of the Crochet Guild of America each issue Online 53%
(CGOA) and a must-have magazine for every crocheter from beginner 1–5 years 36% Local Yarn Shops 40%
to expert. Each issue is filled with stylish, cutting-edge designs for 5–10 years 18% Michaels 70%
10+ years 46% JoAnn Fabrics and Craft Stores 64%
men and women in a wide range of sizes, along with classic and Hobby Lobby 44%
trendy fashions and accessories featuring both new and traditional Average amount of time spent Walmart 70%
fibers. with each issue AC Moore 19%
1–2 hours 45% Hancock 13%
3–4 hours 35% Other 13%
With full-color photographs and easy-to-follow instructions, Crochet!
5–6 hours 9%
includes chic home accessories from afghans and pillows to table 7+ hours 11% Amount spent on supplies in
and floor accents. It highlights projects using innovative or unusual relation to previous year
As much 39%
techniques, keeps readers current with interviews and articles about Crocheting Skill level
More than 39%
people, events and products in the world of crochet, and offers Beginner 3%
Less than 22%
Easy 14%
product reviews of the latest yarns, crochet tools, accessories, CDs
® CROCHETMAGAZINE.COM
MAGAZINE PRESENTS FALL 2011
Intermediate 51%
BEST-EVER and books. Average amount spent on supplies
AFGHANS
Experienced 33% each year
$0–$100 17%
We deliver a qualified and engaged audience to help you build your Sources for project ideas
43
UST-MAKE PATTERNS
business and promote your brand and products. Magazines 92%
$100–$300
$300–$500
39%
26%
OR AFGHAN LOVERS! Books 63% $500–$750 11%
TV 10% $750–$1,000 4%
70,000 Circulation Websites 70% $1,000+ 4%
Blogs 12%
Classes/workshops 10%
E-newsletters 34%
ADVERTISING DIRECTOR Single pattern purchases 53%
Michelle Thorpe Kits 22%
(877) 282-4724, ext. 213
Michelle_Thorpe@drgnetwork.com Number of projects completed
each year
ACCOUNT MANAGER 1–5 23%
6–10 29%
Norma Jean Fochs
11–15 16%
(877) 282-4724, ext. 218 16–20 8%
NormaJean_Fochs@drgnetwork.com 20+ 24%
Crochet! regular features include the following:
Print Editor’s Choice: Designs selected by the editor as being
unusually outstanding in concept and/or presentation.
Easy as 1-2-3: Patterns that
can be made using simple,
basic crochet stitches and easy
repeat patterns.
Caring & Sharing:
Projects suitable for a wide
variety of charitable giving,
including babies/preemies,
Small Wonders: Features
cute wearables for babies and
kids such as jackets, sweaters
or sweater ensembles, dresses,
children, hospitals, crisis tops, hats/caps and mittens.
EDITOR’S EASy AS
shelters, rehab centers, It also includes colorful and
CHOICE
FlORAl FANTASy
1-2-3
At a Glance: Provides a creative blankets/afghans,
SHAwl PAINTED FlOwERS SCARF
d e s i g n B y k i m k o ta r y F o r c a r o n i n t e r n at i o n a l
homeless shelters, pet shelters,
quick glance of all the projects
design By theresa kehrer
PAINTED-lOOk yARN CREATES A RICH COlOR PAlETTE IN THIS FUN, veteran’s facilities and more. A nursery accessories and
STITCHED IN GORGEOUS SElF-PATTERNING EASy SCARF. INTERlOCkING CHAIN lOOPS wORkED AROUND THE
featured in the issue. Complete
SHADES OF FINGERING-wEIGHT wOOl yARN, EDGES OF THE MOTIFS GIvE THE IMPRESSION OF FlOwER PETAlS.
specific charity is highlighted adorable toys.
with page numbers for quick
THIS EXqUISITE FlORAl wRAP wIll ClOAk
yOU IN GENTlE wARMTH ON THOSE COOl
AUTUMN EvENINGS. skIll level
with each issue’s Caring &
reference.
fInIsheD sIze
5 x 50 inches SM all wo nD eRS
Sharing project.
skIll level g Au g e
m At e r I A l s
fInIsheD sIze
Flower Motif = 4 inches
BABy BUBBlE wRAP
• Caron Simply Soft Paints
35 inches long x 68 inches wide pAt t e r n n ot e s medium (worsted) weight
Shawl is in shape of triangle with wide acrylic yarn (4 oz/200 yds/113g
m At e r I A l s
edge at top and point at bottom. There per ball):
• Crystal Palace Mini Mochi 1 ball #0006 oceana
super fine (fingering) weight are 9 rows: 17 Flower Motifs at the wide design By shari white
end, reducing by 2 for each subsequent • Caron Simply Soft Collection medium
wool/nylon yarn1 (13/4 oz/195
row (15, 13, 11, 9, 7, 5, 3) until there is (worsted) weight acrylic yarn CroChet! At A glAnCe
yds/50g per ball):
only 1 Flower Motif left at point. (3 oz/157 yds/85g per ball): THIS PRECIOUS BABy AFGHAN wAS A PRIzEwINNER IN THE 2010
5 balls #103 violets rainbow
• Crystal Palace Mini Solid super fine
1 ball #0004 blueberry CARING & CROCHET GUIlD OF AMERICA DESIGN CONTEST. wITH ITS PlUSH
• Size K/101/2/6.5mm crochet hook or
SHARING
10 14 20 24
(fingering) weight wool/nylon yarn1 Motifs will need to be gently blocked size needed to obtain gauge
(13/4 oz/195 yds/50g per ball): with steam iron on low setting before • Tapestry needle BUBBlE STITCHES AND INTERESTING DESIGN, IT’S EASy TO SEE wHy.
2 balls #1104 deep loden
NOCHE BUENA
joining, to eliminate any curling, do not
• Size C/2/2.75mm crochet hook or iron with back-and-forth motion. Use
size needed to obtain gauge g Au g e Row 2: Ch 1, sc in first st, [cl (see Special of row before last, join baby blue with sc
press cloth.
16
• Embroidery needle Flower Motif = 5 inches across; 12 sc = skIll level Stitches) in next st, sc in each of next 2 in first st, sc in each st across, turn.
CHRISTMAS ORNAMENT
• Press cloth Chain-3 at beginning of row or round 31/2 inches; 15 rows = 4 inches sts] across, turn. (51 cl) Next rows: [Rep rows 2–5 of First Cluster
fInIsheD sIze
counts as first double crochet unless Row 3: Ch 1, sc in each st across, turn. Section consecutively] until you have 5
otherwise stated. Gauge is not important for this project. 40 x 50 inches
1
Yarns you might also like:
(154 sc) rows of cls. At end of last row, fasten off.
Premier Yarns Deborah Norville Serenity Sock Weight Join with slip stitch as indicated unless pAt t e r n n ot e s m At e r I A l s Row 4: Ch 1, sc in each of first 2 sts, cl in
super fine (fingering) weight merino/bamboo/
otherwise stated.
design By Bendy carter 2nd cable section
nylon yarn (13/4 oz/230 yds/50g per ball): 5 balls Flowers are worked in joined rounds and • Bernat Baby Sport light next st, [sc in each of next 2 sts, cl in next
variegated color of choice, 2 balls solid color
then turned. (light worsted) weight st] across, ending with sc in last st, turn. Work same as First Cable Section.
of choice
Lion Brand Sock-Ease super fine (fingering) weight wool/
s p e C I A l s t I tC h e s
Join with slip stitch as indicated unless
CREATED ESPECIAlly FOR PROjECT RUDOlPH, A CHARITy acrylic yarn (121/4 oz/1,256 Row 5: Ch 1, sc in each st across, turn. 3rd cluster section
Cluster (cl): Holding back last lp of
18
nylon yarn (31/2 oz/438 yds/100g per ball): 3 balls yds/350g per ball):
variegated color of choice, 1 ball solid color of choice
Berroco Ultra Alpaca Fine super fine (fingering) weight each st on hook, 3 tr as indicated in otherwise stated. THAT PROvIDES SMAll, HANDMADE ORNAMENTS TO MIlITARy 2 balls #21302 baby denim marl
(154 sc) Work same as 2nd Cluster Section.
instructions, yo, pull through all lps on Chain-2 at beginning of round counts Next rows: [Rep rows 2–5 consecutively]
wool/alpaca/nylon yarn (31/2 oz/433 yds/100g per
hank): 1 hank color of choice
hook. as first half double crochet unless
PERSONNEl wHO ARE AwAy FROM THEIR FAMIlIES AT CHRISTMAS, 1 ball each #21005 baby white
until you have 15 rows of cls. At end of 3rd cable section
and #21128 baby blue
otherwise stated. THIS SPARklING ORNAMENT wIll AlSO BE BEAUTIFUl ON yOUR last row, fasten off. Work same as First Cable Section.
26 30 32 36 38
• Size H/8/5mm crochet hook or size
needed to obtain gauge
OwN HOlIDAy TREE OR PACkAGES. • Tapestry needle
First cable section 4th cluster section
Row 1: Working in back lps (see Stitch Row 1: With RS facing, join baby blue
Guide), join (see Pattern Note) baby blue with sc in first st, sc in each st across, turn.
g Au g e
in first st, sl st in each st across, turn. Next rows: [Rep rows 2–5 of First Cluster
skIll level 9 sc = 2 inch; 5 sc rows = 1 inch Row 2: Working in rem lps of row before Section consecutively] until you have 10
pAt t e r n n ot e
last, ch 1, sc in each st across, turn. rows of cls. At end of last row, fasten off.
fInIsheD sIze
11 14 Rows 3 & 4: Ch 1, sc in each st across,
40 44 46 48
Autumn 2011 CroChetmAgAzIne.Com CroChet! Autumn 2011
21/4 inches in diameter, excluding Join with slip stitch as indicated unless 4th cable section
otherwise stated. turn.
hanging loop Work same as First Cable Section.
Row 5: Working in back lps, sl st in each st
s p e C I A l s t I tC h e s
m At e r I A l s across, turn. Fasten off. 5th cluster section
• Aunt Lydia’s Fashion Crochet Cluster (cl): Holding back last lp of Row 6: Working in rem lps on row 4, join Work same as 2nd Cluster Section.
size 5 crochet cotton (100 yds each st on hook, 4 dc as indicated in baby white with sc in first st, sc in each st
per ball): instructions, yo, pull through all lps 5th cable section
across, turn.
1 ball #90g gold/gold on hook.
Row 7: Ch 1, sc in each st across, turn. Work same as First Cable Section.
• Size B/1/2.25mm crochet hook or
Cable: Loosely ch 3, sk next 2 sc, sc in
50 52 55 56 62
size needed to obtain gauge Row 8: Ch 1, sc in first st, cable (see Spe- 6th cluster section
next st, turn, sc in each of next 3 chs, sl st
• Beading needle cial Stitches) across, ending sl st in last st,
in sc worked before ch-3, turn, working Work same as 2nd Cluster Section.
• 2-inch craft ring turn.
behind ch-3, sc in each of 2 sk sts.
• Gold rocailles beads: 18 6th cable section
Rows 9 & 10: Ch 1, sc in each st across,
wrAp turn. At end of last row, fasten off. Work same as First Cable Section.
g Au g e Rows 11–15: Rep rows 1–3 of Cable Sec- 7th cluster section
First cluster section tion. At end of last row, fasten off.
Noche Buena should fit snugly inside
Row 1: With baby denim marl, ch 155, sc Row 1: With RS facing, working in rem lps
2-inch ring
2nd cluster section of row before last, join baby blue with sc
66
in 2nd ch from hook and in each ch across,
pAt t e r n n ot e turn. (154 sc) Row 1: With RS facing, working in rem lps in first st, sc in each st across, turn.
Join with slip stitch as indicated unless
otherwise stated.
62
64 68 72 76
CroChet! Autumn 2011
ornAment
center
Ch 2, 6 sc in 2nd ch from hook, join (see
Pattern Note) in beg sc. (6 sc)
Autumn 2011 CroChetmAgAzIne.Com 97
Dress It Up: Includes chic Slip Into Style: 16 CroChet! Autumn 2011
fashion accessories such as Showcases fabulous, easy-
wraps, scarves, hats/caps, to-wear garments that are
purses/bags/totes, gloves/ classy, comfortable and
mittens, jewelry, belts and more. season-appropriate, including
DRe S S it U p
but not limited to, jackets,
A CONTRASTING-
coats, sweaters, tops, skirts
and dresses.
COlOR CORD wOvEN
THROUGH THIS
vERSATIlE COllAR
Beginner’s Corner: At Home: Highlights contemporary home accessories,
CAN BE TIED TO
CREATE A vARIETy
S l i p i n to Sty l e
OF DIFFERENT
Super-easy projects to help including but not limited to, afghans/throws, rugs, pillows
STylES. HERE IT’S
SHOwN AS A SCARF A CONSTRUCTION
3x
sIzeD to
AND NECk wARMER. BASED ON A lARGE,
skIll level
beginning crocheters build MESH RECTANGlE
wITH ARMHOlES
CREATES RHyTHMIC
and table accents such as doilies, table runners, mats,
their stitching skills. baskets, etc.
fInIsheD sIze
7 x 44 inches lINES IN THE lAvISH,
m At e r I A l s FlOwy lAPElS OF
• Berocco Lustra medium
(worsted) weight Peruvian
THIS UNIqUEly
wool/tencel lyocell yarn (31/2 STylED vEST.
oz/197 yds/100g per hank): at hoMe
2 hanks #3129 champignon
1 hank #3130 brulée
• Sizes H/8/5mm and I/9/5.5mm
BEGINNER’S
CORNER
skIll level
AUTUMN SUNSET
crochet hooks or size needed to
fInIsheD sIzes
obtain gauge
Instructions given fit size small/
TASSElED PHONE BAG
• Tapestry needle
medium; changes for large/X-large and
THROw
2X-large/3X-large are in [ ].
g Au g e
f I n I s h e D g A r m e n t m e A s u r e m e n ts
Size I hook: 4 hdc = 1 inch; 3 rows = design By Bendy carter
1 inch Bust: 40 inches (small/medium)
d e s i g n B y s h a n n o n m u l l e t t - B o w l s B y F o r c a r o n i n t e r n at i o n a l
[46 inches (large/X-large), 52 inches
pAt t e r n n ot e s BEAUTIFUl METAllIC yARN DOES THE wORk IN MAkING THIS EASy (2X-large/3X-large)]
Chain-2 at beginning of row counts lITTlE BAG CREATED wITH SIMPlE BASIC STITCHES A STylISH AND m At e r I A l s THE DARk, RICH REDS AND ORANGES OF AN AUTUMN TwIlIGHT
as first half double crochet unless
otherwise stated. GlAMOROUS ACCESSORy FOR yOUR SMARTPHONE. • NaturallyCaron.com Spa light
ARE BEAUTIFUlly CAPTURED IN THE DEEP COlOR PAlETTE OF THIS
CHAMPIGNON
(DK) weight acrylic/bamboo
Chain-1 at beginning of row does not rayon yarn (3 oz/251 yds/85g per ball): STUNNING AFGHAN. IT’S EASy TO MAkE AND EvEN EASIER TO ENjOy.
Print
count as first stitch, do not work into it. 4 [5, 6] balls #0010 stormy blue
Join with slip stitch as indicated unless • Size G/6/4mm crochet hook or size
SCARF COllAR
otherwise stated. needed to obtain gauge from hook (first 4 chs count as first dc and rnd 4 on Center and both lps of last rnd,
skIll level
• Tapestry needle ch-1), ch 1, [dc in same ch, ch 1] 6 times, hdc in each of next 9 sts**, (2 hdc, ch 2,
• Stitch markers fInIsheD sIze
join (see Pattern Notes) in 3rd ch of beg 2 hdc) in next corner ch sp, rep from *
ch-5. (8 dc, 8 ch-1 sps) around, ending last rep at **, join in 2nd
48 x 54 inches ch of beg ch-2.
d e s i g n B y k r i s t e n s t o lt Z F u s g Au g e Rnd 2: Ch 1, sc in first st, ch 2, sk next
21 pattern sts = 4 inches; 11 pattern-st m At e r I A l s ch-1 sp, [sc in next st, ch 2, sk next ch-1 Rnd 3: Sl st in next st, sl st in next ch sp,
rows = 4 inches • Caron Dazzleaire bulky sp] around, join in beg sc. ch 2, (hdc, ch 2, 2 hdc) in same ch sp, hdc
(chunky) weight acrylic/ Note: In rnd 3, all sts are worked around st 2 in each st around with (2 hdc, ch 2, 2 hdc)
Take time to check gauge. nylon yarn (3 oz/155 yds/85g in each corner ch sp, join in 2nd ch of beg
rnds below in rnd 1. Take care to sk the sts in
pAt t e r n n ot e s
per skein): rnd 2, these sk sts will be worked in on rnd 1 ch-2. Fasten off.
BlUE wATERS
6 skeins #0008 pinot noir of Outer Square. assembly
The main piece is a mesh rectangle, • Caron Simply Soft Paints
crocheted side to side in 1 piece with medium (worsted) weight Rnd 3: Working in rnd 1, ch 1, fpdc (see Sew Motifs with WS tog in 9 rows of 8
openings for armholes. Lace is then acrylic yarn (4 oz/200 Stitch Guide) around first st in rnd 1, dc Motifs. If desired, Motifs may be sl st or
vEST
worked around all edges of mesh yds/113g per skein): in next ch sp on rnd 1, [fpdc around next sc tog.
rectangle. 9 skeins #0008 sunset st on rnd 1, dc in next ch sp on rnd 1] edging
Chain-1 at beginning of row or round • Size I/9/5mm crochet hook or size around, join in first fpdc. (16 sts)
With RS facing, join sunset in any st, ch
does not count as first stitch unless needed to obtain gauge Rnd 4: Ch 1, fpdc around first fpdc, *dc 1, hdc each st around with (2 hdc, ch 2, 2
d e s i g n B y d i a n e m o y e r F o r c a r o n i n t e r n at i o n a l • Tapestry needle in sp between last st and next st, fpdc
otherwise stated. hdc) in each corner ch sp, join in beg hdc.
around next dc, dc in sp between last st Fasten off. C!
and next st**, fpdc around next fpdc, rep
g Au g e
from * around, ending last rep at **, join
Motif = 6 inches square in first fpdc. Fasten off. (32 sts)
pAt t e r n n ot e s
outer square
Join with slip stitch as indicated unless Rnd 1: With RS facing, working in sts on
otherwise stated. rnd 2 of Center behind sts of rnds 3 and 4
on Center, pull up lp of sunset in any st, ch
Chain-2 at beginning of round counts 2 (see Pattern Notes), (hdc, ch 2, 2 hdc) in
as first half double crochet unless same st (corner), *2 hdc in next ch-2 sp,
otherwise stated. hdc in next st, 2 hdc in next ch-2 sp**, (2
hdc, ch 2, 2 hdc) in next st (corner), rep
throw from * around, ending last rep at **, join
motif in 2nd ch of beg ch-2. (4 ch sps, 36 hdc)
make 72 Rnd 2: Sl st in next st, sl st in next ch sp,
center ch 2, (hdc, ch 2, 2 hdc) in same ch sp,
Rnd 1: With pinot noir, ch 5, dc in 5th ch *working in back lps (see Stitch Guide) of
Autumn 2011 CroChetmAgAzIne.Com 67
18 CroChet! Autumn 2011
Spring 2012 Issue
PrintSchedule Swatch/sketch/design review: 8/12/11. Completed project deadline 10/10/11. On sale:
4/3/12
Theme: Vibrancy
Garments: Items for spring layering; shells, lightweight cardigans, long and short vests,
simple and classy jackets.
Accessories: Hyper color can be added to outfits with bright accessories–lightly textured
purses and totes, lightweight short scarves, flirty fashion hats. Lacy jewelry can perfectly
showcase the lace trend.
Home decor: Blocks of color or multicolor schemes transform seasonal shades to a fresh
vibrancy for spring. Simple shapes offset the busy appearance of color. Lightweight
throws, bright table pieces for entertaining, fresh, creative ideas for the kitchen.
Summer 2012 Issue
Swatch/sketch/design review: 10/12/11. Completed project deadline 12/9/11. On sale:
6/5/12.
2012 Crochet! Print Schedule Theme: Everyday is a vacation
Garments: Sleek shapes to dress up or down. Simple tops with dramatic necklines, short-
sleeve cardis that can be belted for evening or with a crochet broach added for a dressed-
up look. Fresh summer jackets for casual occasions and sophisticated affairs. Light yarns in
bright colors or neutrals with bright accents.
Accessories: Vibrant color can take a daytime ensemble and make it a special-occasion
Ad Close Materials outfit. Broaches and jewelry add elegance and flair. Lacy stole or shawl for summer
Issue Mail Date Newsstand evenings: add small amounts of bright color to a solid-color shawl. Summer evening bag,
Date Due Date Date
daytime tote, chic sun hat, bright hair accessory.
Home decor: Lightweight throws in multicolor schemes, throw pillows and light rugs for
Winter 2011 09/27/11 10/04/11 11/15/11 12/06/11 splashes of bold color, baskets and bowls in fun, eye-catching patterns. Table decor in rich,
sun-softened colors for summer entertaining.
March 2012 SIP 11/29/11 12/06/11 NA 02/07/12
Please contact your account manager for submission details.
Spring 2012 01/24/12 01/31/12 03/13/12 04/03/12 *Editorial calendar subject to change.
Summer 2012 03/27/12 04/03/12 05/15/12 06/05/12
Editorial Calendar
Autumn 2012 05/29/12 06/05/12 07/17/12 08/07/12
November 2012 SIP 07/24/12 07/31/12 NA 10/02/12
Winter 2012 09/25/12 10/02/12 11/13/12 12/04/12
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