Media data 2020 - www.BFT-INTERNATIONAL.com - Bauverlag
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media data 2020
communication solutions for the target group of
manufacturers of concrete and precast concrete products
www.BFT-INTERNATIONAL.com
media brand
BFT INTERNATIONAL
PRINT BFT INTERNATIONAL
1 title portrait page 3 Communication solutions for the target group consisting of manufacturers of concrete
2 distribution analysis page 5 products and precast elements, and companies active in precast construction. However you
T editorial schedule page 7 intend to come into contact with decision-makers – whether in print, online, digitally, or
P prices page 10 personally – BFT INTERNATIONAL offers you in any case a highly effective platform.
F formats and technical advice page 12 Choose a channel from the BFT portfolio or combine several:
additional benefit print: BFT Special Edition 2020 page 14
additional benefit print: Beton Bauteile 2021 page 15
WEBSITE
1 portrait page 16
N website traffic page 17
P prices and forms of advertising page 18
F formats and technical advice page 19
NEWSLETTER
1 portrait page 21
N distribution page 22
T time schedule page 23
P prices and forms of advertising page 24
F formats and technical advice page 25
additional benefit digital: online-advertorial page 27
additional benefit digital: communication packages page 28
additional benefit digital: BFT SUPPLIERS´ DIRECTORY page 29
PRINT
INDIVIDUAL
DICE@bauverlag page 30 WEBSITE
APP
combination discounts page 32
contacts page 33 NEWSLETTER
INDIVIDUAL
2
print
title portrait 1
1 magazine name: BFT INTERNATIONAL
BFT INTERNATIONAL has been the recognized trade journal for
2 short profile:
manufacturers of concrete and precast concrete products as well as for
companies specializing in precast construction for over seven deca-
des. It addresses primarily the e xecutive personnel of this important
segment of industry and is distributed worldwide.
The technical articles in BFT INTERNATIONAL provide comprehensive
information on the m echanical equipment in the plants – ranging from
mixing processes to actual production, all the way to the transport of
the finished products.The articles, apart from reporting on s cientific
findings in concrete technology as well as reinforcement and connec-
tion engineering, also focus on questions of organization and rationa-
lization. In the case of modern concrete and precast concrete plants,
the current technical statuses of the individual production branches
are presented. In parallel to this, the product and project presentations
provide ideas for design and construction. Furthermore, the innovations
of companies and associations and the product news featured make
it possible to closely follow what is happening in the precast industry.
BFT INTERNATIONAL is a „mediator” between the building materials
machinery/supplier industries and precast plants as well as a platform
for an international exchange of experience that takes into considera-
tion the latest scientific findings.
3 target group: manufacturers of concrete and precast concrete products
3
print
title portrait 1
4 publication frequency: monthly 14 page-analysis: 2018 = 12 issues
total pages: 1,144 pages = 100.0%
5 magazine format: 210 mm wide, 297 mm high, DIN A4 editorial section: 914 pages = 79.9%
6 volume/year: 86th volume 2020 advertising section: 223 pages = 20.1%
including:
7 sales price: Germany € 249.00 employment and classified ads 4 pages = 1.7%
foreign country € 261.00 publishing company ads 45 pages = 19.6%
studens € 169.00 bound inserts 0 pages = 0.0%
single issue € 26.00 loose inserts 3 pieces
Further information is available at www.bauverlag-shop.de.
15 analysis of the content in the editorial section: 914 pages = 100.0%
8 organ: - precast element production 233 pages = 25.5%
9 memberships: National Precast Concrete Association (NPCA) events/traid fairs 222 pages = 24.3%
news 150 pages = 16.4%
service 124 pages = 13.6%
underground construction 40 pages = 4.4%
EDP 37 pages = 4.0%
10 publisher: Bauverlag BV GmbH garden and landscape 27 pages = 3.0%
Avenwedder Str. 55 anchoring & reinforcement technology 22 pages = 2.4%
33311 Gütersloh mixing technology 17 pages = 1.9%
Germany concrete and color 14 pages = 1.5%
www.bauverlag.de molds and formwork 11 pages = 1.2%
autoclaved areated concrete 10 pages = 1.1%
11 publisher: Michael Voss prestressed concrete 7 pages = 0.8%
12 advertising: Michael Voss
CEO
13 editorial department: Silvio Schade
Editor-in-Chief
phone: +49 5241 80-89103
fax: +49 5241 80-9411
e-mail:silvio.schade@bauverlag.de
Karla Knitter
Editor
phone: +49 5241 80-88415
fax: +49 5241 80-94114
e-mail:karla.knitter@bauverlag.de
4
distribution analysis
print
2
1 circulation audit: 3 geographical distribution analysis:
2 circulation analysis: copies per issue
(annual average of July 2018 to June 2019) area of business
copies actually distributed
% copies
print run: 8,000
Germany 20.2 1,510
copies distributed: 7,488 thereof abroad: 5,978
foreign countries 79.8 5,978
copies sold: 882 thereof abroad: 237 number of copies actually distributed 100.0 7,488
subscriptions: 871
other sales 11
single copy sales: -
free copies: 6,605 thereof abroad: 5,741
archive and specimen copies: 513
Summary of the survey method:
1. Method: Dissemination analysis by file evaluation - total survey
2. Basic population: actual circulation 7,487 = 100.0 %,
not covered by the examination 270 = 3.6 %
3. sample: total survey
4. Target person of the study: not applicable
5. Period of study: July 2019
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at
www.BFT-INTERNATIONAL.com/survey_method.
5
print
distribution analysis
copies distributed
circulation: 7,488 copies
6
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
1/2020 PD: 03.01.2020 Prefabricated parts, concrete products, concrete technologies 14.-18.01. Swissbau, Basel
CD: 18.11.2019 Mounting/reinforcement systems, mixed technologies
AD: 10.12.2019
2/2020 PD: 07.02.2020 Congress documents, 64th BetonTage 04.-07.02. World of Concrete, Las Vegas
CD: 20.12.2019 18.-21.02. 64. BetonTage, New Ulm
AD: 16.01.2020 20.-24.02. IconXchange, Salt Lake City
3/2020 PD: 05.03.2020 Prefabricated parts, concrete products, concrete technologies March Budexpo, Minsk
CD: 15.01.2020 Finishing treatment/upgrading, self-compacting concrete 05.-07.03. Precast Show, Fort Worth
AD: 12.02.2020 08.-11.04. Big5 Saudi, Djiddah
25.-26.03. UK Concrete Show, Birming-
ham
30.-01.04. Big Show Oman, Muscat
African Edition PD: 22.07.2020 production of precast components/elements, 19.-23.04. Batimatec Expo, Algier
1/2020 CD: 29.01.2020 concrete blocks and pavers, pipes 09.-11.06. African Construction Expo
AD: 03.03.2020 and manholes, concrete technology The Big5
& Totally Concrete Expo,
Johannesburg,
In English/French language! 04.-06.11. The Big5 East Africa, Nairobi
4/2020 PD: 03.04.2020 Prefabricated parts, concrete products, concrete technologies 01.-04.04. Smopyc, Saragossa
CD: 13.02.2020 Concrete goods/GaLa-Bau, autoclave-aerated concrete (AAC) 21.-24.04. Nordbygg, Stockholm
AD: 12.03.2020
5/2020 PD: 04.05.2020 Prefabricated parts, concrete products, concrete technologies 06.-08.05. BIBM Congress, Kopenhagen
CD: 04.03.2020 Underground construction work (pipes, shafts etc.) 14.-16.05. Concrete Show India, Mumbai
AD: 07.04.2020 20.-22.05. AstanaBuild, Astana/Kaz.
26.-29.05. CTT, Moscow
Proceedings of the 23. BIBM
7
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
Russian Edition PD: 19.06.2020 Production of prefabricated structural parts, stones, pipes and shafts, concrete 26.-29.05. CTT, Moscow
1/2020 ED: 21.02.2020 technology
AD: 23.04.2020
In Russian language!
6/2020 PD: 04.06.2020 Prefabricated parts, concrete products, concrete technologies June The Big5 Construct Morocco,
ED: 15.04.2020 Mixed technologies, IT Casablanca
AD: 12.05.2020 09.-11.06. African Const. Expo The
Big5 & Totally Concrete
Expo, Johannesburg
11.-13.06. BuildExpo Africa, Nairobi
7/2020 PD: 03.07.2020 Prefabricated parts, concrete products, concrete technologies July Cerib Construction Day,
ED: 12.05.2020 Concrete and paint, finishing treatment Epernon
AD: 15.06.2020 28.-31.07. Iran ConFair, Teheran
American PD: 23.07.2020 Production of prefabricated structural parts, stones, pipes and shafts, concrete 19.-21.08. Concrete Show, São Paulo
Edition ED: 28.05.2020 technology August International
1/2020 AD: 01.07.2020 Construction Fair, Quito
15.-17.10. NPCA Annual Meeting,
Jacksonville
In English/Spanish language! October Excon, Lima
8/2020 PD: 03.08.2020 Prefabricated parts, concrete products, concrete technologies August Concrete Show South
ED: 10.06.2020 Mounting/reinforcement systems, self-compacting concrete America, Sao Paulo
AD: 10.07.2020
9/2020 PD: 04.09.2020 Prefabricated parts, concrete products, concrete technologies September Concrete Show South East
ED: 13.07.2020 Concrete goods/GaLa-Bau, formwork/moulds Asia, Jakarta
AD: 13.08.2020 05.-07.09. Asean Intermat, Bangkok
24.-26.09. The Big5 Construct Egypt,
Cairo
8
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
10/2020 PD: 05.10.2020 Prefabricated parts, concrete products, concrete technologies October Excon Peru, Lima
ED: 11.08.2020 Concrete technology, prestressed concrete 03.-05.10 Myanmar Build & Decor,
AD: 10.09.2020 Yangon
05.-08.10. Saudi Build, Riad
Russian Edition PD: 05.11.2020 Production of prefabricated structural parts, stones, pipes and shafts, concrete November XXII Int. Constr. Forum,
2/2020 ED: 07.08.2020 Moscow
AD: 07.10.2020
In Russian language!
11/2020 PD: 05.11.2020 Prefabricated parts, concrete products, concrete technologies November The Big5 Dubai, The Big5
ED: 14.09.2020 Underground construction work (pipes, shafts etc.) Construct East Africa, Nairobi
AD: 13.10.2020 STP Salon, Algier
24.-27.11. bauma China, Shanghai
12/2020 PD: 04.12.2020 Prefabricated parts, concrete products, concrete technologies December XXII Int. Construction Forum,
ED: 16.10.2020 Finishing treatment/upgrading, autoclave-aerated concrete (AAC) Moscow
AD: 12.11.2020 World of Concrete Asia,
Shanghai
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
9
prices, valid from 01.10.2019
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
special position: special color € 810.00
format widht x height mm b/w colour outside back cover € 640.00
2/1 page 406 x 282 5,590.00 7,510.00 inside back cover € 440.00
1/1 page 193 x 282 2,890.00 4,085.00 inside front cover € 440.00
3/4 page horizontal 193 x 197 2,280.00 3,055.00
format: p
rinted over gutter margin: € 195.00
vertical 144 x 282 double-page spread,
2/3 page horizontal 193 x 190 2,090.00 2,970.00
vertical 127 x 282
1/2 page horizontal 193 x 135 1,880.00 2,330.00 3 discounts: published within 12 month; beginning with publication of the first ad
vertical 95 x 282
amount of ads:
Juniorpage 127 x 180
1/3 page horizontal 193 x 90 1,230.00 1,650.00 3 times 3% 3 pages 5%
vertical 60 x 282 6 times 5% 6 pages 10%
1/4 page horizontal 193 x 60 955.00 1,440.00 12 times 10% 12 pages 15%
2-col. 95 x 135 18 times 15% 18 pages 20%
vertical 45 x 282 24 times 20% 24 pages 25%
1/8 page horizontal 193 x 32 535.00 945.00 crossmedia discount
2-col. 95 x 66 Discounts for print and online advertising and crossmedia advertising
campaigns on request.
format colour
advertorial 1/1 page 4,085.00 Bauverlag combination
advertorial 1/2 page 2,330.00 Combination discount for combining the magazines of Bauverlag.
front cover* 1,030.00 Please refer to “combination discounts” on page 32.
image of the month 4,465.00
Loose inserts and technical costs are not discountable.
company presentation 4,515.00
*The front cover can only be booked with the first right 1/1 page coloured in the magazine section.
The motive consists of a picture (without text) and a company logo.
All prices are subject to statutory VAT. Please find the general terms and conditions:
www.bauverlag.de/downloads/agbs_en.pdf
10prices, valid from 01.10.2019
print
P
4 classified ads: job offers stuck advertises:
single-column/45 mm wide, b/w € 3.05 postcards per thousand € 80.00
single-column/45 mm wide, colour € 3.70 quantity: on request
situation wanted
single-column/45 mm wide b/w € 2.10 Technical costs are not eligible for commission and are not
classified ads discountable.
single-column/45 mm wide b/w € 3.05
chiffre fee € 50.00 delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbH
From a print value of 1,100.00 €, your job posting will be displayed Lägenfeldstraße 4
online at www.BFT-INTERNATIONAL.com for 4 weeks for free. 30952 Ronnenberg
Germany
5 special print: on request delivery memo: „For BFT no. ...“
bound inserts:
2 pages € 3,285.00 We will be happy to provide you with information on other
special forms of advertising. Just contact us, we will be pleased
4 pages € 4,410.00
to realize your individual customer wishes.
quantity 8,500 copies
discount: 1 sheet = 1 page
6 contact: Michael Voss
format 216 mm wide and 303 mm high supplied unfolded and CEO
untrimmed. Quantity up to 170 g/qm, other weights on request.
7 terms of payment: Net invoice value within 30 days following the date of the invoice,
delivery address: Wentker Druck GmbH VAT ID No. DE 813382417
Gutenbergstraße 5-9
48268 Greven bank account:
Germany Bauverlag BV GmbH, Gütersloh
delivery memo: „For BFT no. ...“ Deutsche Bank Berlin
IBAN: DE45 1007 0000 0069 4653 00
loose inserts: BIC: DEUTDEBBXXX
maximum size 205 x 290 mm
weight, up to 25 g
price per ‰ € 560.00
costs for selection: € 120.00
delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbH
Lägenfeldstraße 4
30952 Ronnenberg
Germany
delivery memo: „For BFT no. ...“
11formats and technical advice
print
F
1 magazine format: 210 mm wide, 297 mm high, DIN A4 5 colors: lease make sure that the color palette contains in every case
P
untrimmed: 216 mm wide, 303 mm high cyan, magenta, yellow, and black. Colors that do not require
their own print format must be marked as four-color prints.
Color mode: CMYK. RGB results in color differences.
print space: 193 mm wide, 282 mm high
4 columns, 45 mm wide 6 proof: Please attach a 1:1 laser printout to every data delivery for
status and text checks. Digital proofs (with Ugra/FOGRA,
2 printing and binding media quoin V 2.0) are required for all advertisements with
methods: offset printing, adhesive binding binding colours. The colour profile is iso-coated v2 300%.
If no proofs will be submitted, the publishing house will
basically not be liable for any colour displacements and varia-
3 data transfer: we accept the following data carriers: CD-ROM, DVD tions, respectively, within the image.
transmission by FTP:
upon request 7 data archiving: All data sent us must be copies; the originals should be kept
by e-mail (up to 10MB): and saved by you for extra safety until such time as the
order.management@bauverlag.de magazine issue is published. The documents and directories
For transmission of larger data quantities please contact: must have unambiguous order and page designations. Please
Vera Wenzel, phone: +49 5241 80-75930 avoid, if at all possible, special characters, blank spaces and
umlauts. Please ensure that all of the elements used are
4 data formats: Please send your advertisement data as PDF with embedded supplied. This refers in particular to images and fonts that are
fonts, CMYK color space and/or special colors and 300 dpi embedded in EPS graphics.
resolution. Alternatively, you may also send us an EPS file Data are archived; unchanged repetitions are therefore
with fonts converted in paths and 300 dpi resolution and/ generally possible. However, no data warranty or guarantee
or a TIFF file in the CMYK color space with 600 dpi reso- is assumed.
lution. Please note that for open files extra costs may be
charged, depending on the expenditure and costs required 8 guarantee: The printer shops that work for us can only expose what
for processing. Use, if possible, only PostScript fonts from exists on the data carriers you deliver to us. We assume no
the Adobe or Linotype library. Should you use other fonts, or liability whatsoever for any deviations in texts, images, or
fonts modified by you, please let us know. Under the license colors
law, we are not permitted to accepts fonts supplied by you.
If the font used is not available to us, we have to convert the 9 contact: Vera Wenzel
part of the text concerned into paths, by means of a graphics phone: +49 5241 80-75930
program and integrate it as graphics into your document. e-mail: order.management@bauverlag.de
Please contact us in such case.
12formats and technical advice
print
F
print size area
format 1/1 page 2/3 vertical 2/3 horizontal 1/2 vertical 1/2 JP 1/2 horizontal 1/3 vertical 1/3 horizontal 1/4 vertical 1/4 horizontal 1/4 2 col.
width x height 193 x 282 127 x 282 193 x 190 95 x 282 127 x 180 193 x 135 60 x 282 193 x 90 45 x 282 193 x 60 95 x 135
in mm
bleed size (format with additionally 3mm bleed to each side)
format 1/1 page 2/3 vertical 2/3 horizontal 1/2 vertical 1/2 JP 1/2 horizontal 1/3 vertical 1/3 horizontal 1/4 vertical 1/4 horizontal 1/4 2 col.
width x height 210 x 297 134 x 297 210 x 195 100 x 297 135 x 190 210 x 145 68 x 297 210 x 98 52 x 297 210 x 68 100 x 145
in mm
front cover page (format with additionally 3mm bleed to each side)
format 1/1 page
width x height 210 x 297
in mm
13additional benefit print
BFT Special Edition 2020
BFT Special Edition 2020
BFT African Edition 1/2020 (circulation of 2,000 copies) BFT Russian Edition 1/2020 (circulation of 3,000 copies)
advertising deadline: 03.03.2020 advertising deadline: 23.04.2020
BFT American Edition 1/2020 (circulation of 2,000 copies) BFT Russian Edition 2/2020 (circulation of 3,000 copies)
publishing date: 23.07.2020 advertising deadline: 01.07.2020 publishing date: 05.11.2020 advertising deadline: 07.10.2020
number of inseration* ad 1/1 page colour ad 1/2 page colour ad 1/3 page colour ad 1/4 page colour
1 € 3,790.00 € 2,165.00 € 1,525.00 € 1,335.00
2 € 3,420.00 € 1,950.00 € 1,390.00 € 1,220.00
Important information for the BFT Special Edition advertisements:
1. In case your ad is already in Russian, French or Spain language please send a printable pdf or EPS with min. 300 dpi!
2. In case your ad is in English language only please send as soon as possible an open file in pc format for the correct translation;
extra fee per ad € 195.00! For both variants please keep in mind to send us an original proof!
14additional benefit print
Beton Bauteile 2021
For many years, Beton Bauteile has been the reference book for extraordinary projects, aesthetics and engineering
with prefabricated concrete parts.
supplier directory manufacturer directory company profile
circulation:
2,500 copies
publishing date: p advertisin
To
gf
16.11.2020
orm
advertising deadline: 1,54
02.10.2020
5€
co m
pa
I can happily make you an n y p fil e
ro
supply list format ads
offer - contact me!
without with additional 1/1 page 1/1 page 1/2 page 1/2 page
Bernadett Bissett company logo company logo line colored b/w colored b/w
Sales Manager € 315.00 € 400.00 € 50.00 € 1,960.00 € 1,295.00 € 1,120.00 € 715.00
phone: +49 5241 80-75497
e-mail: bernadett.bissett@
bauverlag.de Enjoy working with the
BFT SUPPLIERS´ DIRECTORY,
Your entry will be automatically renewed if no revocation is received
more details on page 29! in the directories 6 weeks before the closing date for advertisements.
Change requests should be received by the advertising deadline.
15website
portrait 1
1 website: www.BFT-international.com
2 short profile: Today the internet is a very important source of information for
the decision makers in prevars concrete plants.
www.BFT-international.com the competence of the journal
and offers the reader an additional interactive component with a
high efficiency. Like in BFT journal, the BFT website pays
attention on the international exchange of experience as well as
practical information for the daily work. BFT INTERNATIONAL +
BFT website = a perfect platform to use crossmedia synergy.
3 target group: decision maker in concrete plants worldwide
4 publisher: Bauverlag BV GmbH
contact editorial department:
Silvio Schade
Editor-in-Chief
phone: +49 5241 80-89103
fax: +49 5241 80-9411
e-mail: silvio.schade@bauverlag.de
Karla Knitter
Editor
phone: +49 5241 80-88415
fax: +49 5241 80-94114
e-mail: karla.knitter@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
16website
website traffic N
1 traffic audit: –
2 website traffic: page impressions: 21,814
visits: 12,488
unique user: 10,855
(source: Google Analytics; average per month June 2018 - May 2019)
17prices and forms of advertising
website
P
1 prices and advertising forms:
advertising form placement format (in pixel, width x height) max. data size price in €/4 weeks
fullsize banner website, in rotation with max. 2 additional 468 x 60 100 kB 518.00
superbanner website, in rotation with max. 2 additional 728 x 90 100 kB 644.00
skyscraper website, in rotation with max. 2 additional 120 x 600 100 kB 770.00
skyscraper sticky website, in rotation with max. 2 additional 120 x 600 100 kB 840.00
wide skyscraper website, in rotation with max. 2 additional 160 x 600 100 kB 900.20
wide skyscraper sticky website, in rotation with max. 2 additional 160 x 600 100 kB 989.80
half page website, in rotation with max. 2 additional 300 x 600 100 kB 1,030.40
half page sticky website, in rotation with max. 2 additional 300 x 600 100 kB 1,127.00
medium rectangle website, in rotation with max. 2 additional 300 x 250 100 kB 900.20
wallpaper website, in rotation with max. 2 additional 728 x 90 + 120 x 600 100 kB 1,162.00
expandable wallpaper website, in rotation with max. 2 additional 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,288.00
company logo website, in rotation with max. 2 additional 200 x 100 100 kB 336.00
layer ad homepage 400 x 400 100 kB on request
(with frequency capping)
situations vacant in the job market individual 100 kB 1,100.00
microsite own navigation within the website, individual 100 kB 10,290.00
duration 12 weeks
onlinePLUS website individual 100 kB 900.20
online-advertorial see page 27 individual 100 kB 2,430.40
ad bundle website, in rotation with max. 2 additional consisting of fullsize banner, 100 kB 770.00
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,288.00
in rotation with max. 2 additional
All online advertising formats can be booked exclusively. Rates and availability on request. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months We will be happy to provide you with information on other online special
3 month 5 % forms of advertising. Just contact us, we will be pleased to realize your
6 month 10 % individual customer wishes.
12 month 15 %
Axel Gase-Jochens
3 special advertising formats: additional options Head of Digital Sales
wallpaper: coloured, clickable background 30 % additional charge phone: +49 5241 80-75018
e-mail: axel.gase-jochens@bauverlag.de
18formats and technical advice
website
F
1 file formats: JPG, GIF, Flash, HTML-Tag, redirect-tag 3 delivery time: 4 working days prior to beginning of the campaign.
weight: max. 100 kB per banner These lead times give both of us sufficient time to test the formats and
to ensure reliable delivery of the campaign. Otherwise, we can bear no
Please also provide a medium rectangle for the online adverti- costs for delays caused by late delivery to us.
sing options in order to guarantee optimisation for mobile devices. Please send your materials together with the required
meta-information:
The kB data given for every advertising material are maximum sizes – booked site
and represent the total sum of all data defined by the advertising – customer name
materials (including files to be loaded later, sniffer code, images, flash, – order number
etc.). – target-URL
– booking period
– advertising format
F or detailed information please see our spec sheet: – motif name
www.bauverlag.de/downloads/spec-sheet-online.pdf – contact person for inquiries
4 contact person: If you have any technical queries, please contact:
You get a reporting about ad-impressions and ad-clicks after
campaign end. Vera Wenzel
phone: +49 5241 80-75930
2 delivery address: please send your banner to order.management@bauverlag.de e-mail: order.management@bauverlag.de
19website
formats and technical advice F
forms of advertising
format fullsize banner superbanner skyscraper wide skyscraper half page
width x height
in pixel 468 x 60 728 x 90 120 x 600 160 x 600 300 x 600
format medium rectangle wallpaper expandable wallpaper layer ad ad bundle
width x height
in pixel 300 x 250 728 x 90 + 120 x 600 728 x 90 + 400 x 400 728 x 90
120 x 600 (300 x 600) 468 x 60
300 x 250
Please consider our information on data formats and programming.
20newsletter
portrait 1
1 name: BFT newsletter
2 short profile: The BFT newsletter informs the decision-makers in concrete plants
around the world via e-mail about news in the industry.
3 target group: decision maker in concrete plants worldwide
4 publication frequency: monthly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Silvio Schade
Editor-in-Chief
phone: +49 5241 80-89103
fax: +49 5241 80-9411
e-mail: silvio.schade@bauverlag.de
Karla Knitter
Editor
phone: +49 5241 80-88415
fax: +49 5241 80-94114
e-mail: karla.knitter@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
21newsletter
distribution N
1 recipients: decision-maker in concrete plants worldwide
2 circulation: 3,795 recipients
openingrate gross: 57.76%
openingrate net: 20.92%
(source: Inxmail, average per month July 2018 to June 2019)
22newsletter
time schedule T
issue publishing date booking deadline trade fairs/events
1/2020 07.01.2020 17.12.2019 Swissbau
2/2020 06.02.2020 30.01.2020 World of Concrete, 64. BetonTage,
IconXchange
3/2020 05.03.2020 27.02.2020 Precast Show, Big5 Saudi, UK Concrete
Show, Big Show Oman
4/2020 02.04.2020 26.03.2020 Smopyc, Nordbygg, BIBM Congress
5/2020 07.05.2020 30.04.2020 Concrete Show India, AstanaBuild, CTT
6/2020 04.06.2020 28.05.2020 The Big5 Construct Morocco, African
Const. Expo The Big5 & Totally Concrete
Expo, BuildExpo Africa
7/2020 02.07.2020 25.06.2020 Cerib Construction Day, Iran ConFair
8/2020 06.08.2020 30.07.2020 Concrete Show South America
9/2020 03.09.2020 27.08.2020 Concrete Show South East Asia, Asean
Intermat, The Big5 Construct Egypt
10/2020 01.10.2020 24.09.2020 Excon Peru, Myanmar Build & Decor,
Saudi Build
11/2020 05.11.2020 29.10.2020 The Big5 Dubai, The Big5 Construct
East Africa, STP Salon, bauma China
12/2020 03.12.2020 26.11.2020 XXII Int. Construction Forum, World of
Concrete Asia
23newsletter
prices and forms of advertising P
1 prices and advertising forms:
advertising form placement format (in pixel, widht x height) max data size price in €/newsletter
fullsize banner in content 468 x 60 50 kB 500.00
skyscraper next to the content 120 x 600 50 kB 600.00
wide skyscraper next to the content 160 x 600 50 kB 715.00
medium rectangle content 300 x 250 50 kB 715.00
text ad in content headline up to 50 characters 50 kB 600.00
+ text up to 500 characters
(incl. spaces, please in
german and english)
+ 1 image (275 x 255 pixel)
+ link
text ad premium 1. text ad in the newsletter, headline up to 50 characters 50 kB 690.00
in content + text up to 500 characters
(incl. spaces, please in
german and english)
+ 1 image (275 x 255 pixel)
+ link
situations vacant content headline up to 50 characters 50 kB 550.00
+ text up to 500 characters
(incl. spaces, please in
german and english)
+ 1 image (275 x 255 pixel)
+ link
newsletter takeover in content, exclusiv up to 4 text ads, 50 kB 4,500.00
3 fullsize banners and 1 skyscraper
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
BFT newsletter sponsor
2 discount: published within 12 months (your company logo with format 120 x 50 pixel)
duration price in package
3 times 5%
1 times 235.00
6 times 10 %
3 times 630.00
12 times 15 %
6 times 1,120.00
12 times 1,960.00
24newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 formats: HTML or text
3 delivery address: please send the advertising material for your campaign to:
order.management@bauverlag.de
4 delivery deadline: 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the
formats and to ensure reliable delivery of the campaign. Other-
wise, we can bear no costs for delays caused by late delivery to
us.
Please send your materials together with the required
meta information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
Reporting: On request you will get a reporting about the
recipients/ opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact:
Vera Wenzel
phone: +49 5241 80-75930
e-mail: order.management@bauverlag.de
25newsletter
formats and technical advice F
format fullsize banner skyscraper wide skyscraper text ad text ad premium
width x height
in pixel 468 x 60 120 x 600 160 x 600 title up to 50 characters title up to 50 characters
+ text up to 500 characters + text up to 500 characters
(incl. spaces, please in (incl. spaces, please in
german and english) german and english)
+ 1 picture (275 x 255 pixel) + 1 picture (275 x 255 pixel)
+ link + link
26additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your problem
solving abilities or explain why it is beneficial to use your product – there are many
reasons why you might consider using an online-advertorial.
The online-advertorial comes with a comprehensive 4-week communications
package consisting of the following components:
• permanent online posts on www.BFT-INTERNATIONAL.com
(these remain accessible via the search function after the 4-week period has
expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in BFT newsletter with a link to the online post
• advertised Facebook post via Facebook fanpage of BFT with a link to the online
post
• please deliver the online post in German and English
price: 2,430.40 € plus VAT.
27additional benefit digital
communication packages
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
halfpage ad on wide skyscraper in online-advertorial on 1/2 page advertorial or advert
www.BFT-INTERNATIONAL.com BFT newsletter www.BFT-INTERNATIONAL.com in the print edition of BFT
(for services see previous page) INTERNATIONAL
duration 4 weeks duration 4 weeks
price: 1,570.86 € plus VAT. price: 4,284.36 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
28additional benefit digital
1 titel: BFT SUPPLIERS´ DIRECTORY,
www.BFT-Anbieterdatenbank.de
2 short profile: The BFT SUPPLIERS´ DIRECTORY offers detailed information about
suppliers in precast concrete technology. You have the possibility
to search for the name of a company, a place or a keyword. You
can also search for companies in your area by entering your postcode
or restrict the selection to a service profile.
3 target group: managing directors and decision-makers in concrete and precast
plants worldwide
Search? Find!
Let the market players in the concrete and precast industry find you.
I can happily make you an offer - contact me!
Bernadett Bissett
Sales Manager
Telefon: +49 5241 80-75497
E-Mail: bernadett.bissett@bauverlag.de
29The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
DICE@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise Rainer.Homeyer-Wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
30Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites Webinars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
31combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM
32contacts
Bernadett Bissett Marc Jouanny Paola Pedevilla
Sales Manager agency abroad agency abroad Italy
phone: +49 5241 80-75497 France, Belgium, Luxembourg Ediconsult Internazionale S.r.l.
fax: +49 5241 80-6066 International Media Press & Marketing 16, Piazza Fontane Marose, 3
e-mail: bernadett.bissett@bauverlag.de rue Saint Ambroise, 75011 Paris 16123 Genova
phone: +33 1 43553397 phone: +39 010 583684
fax: +33 1 43556183 fax: +39 010 566578
mobile: +33 608 975057 e-mail: costruzioni@ediconsult.com
e-mail: marc-jouanny@wanadoo.fr
Bernd Fenske Andreas Kirchgessner
Key Account Manager Key Account Manager Jens Maurus
phone: +49 89 24440-7344 phone: +49 5241 80-2322 Senior Sales Manager
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 phone: +49 5241 80-89278
e-mail: andreas.kirchgessner@bauverlag.de fax: +49 5241 80-6066
e-mail: jens.maurus@bauverlag.de
Axel Gase-Jochens Christiane Klose
Head of Digital Sales Sales Manager Job Market Erdal Top
phone: +49 5241 80-75018 phone: +49 5241 80-2716 Key Account Manager
fax: +49 5241 80-6066 fax: +49 5241 80-6066 phone: +49 5241 80-2179
e-mail: axel.gase-jochens@bauverlag.de e-mail: stellenmarkt@bauverlag.de fax: +49 5241 80-6066
e-mail: erdal.top@bauverlag.de
We will support your mediaplannings – just give us a call or send us an e-mail!
33You can also read
