Media data 2021 - www.BFT-INTERNATIONAL.com - Bauverlag
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media data 2021
communication solutions for the target group of
manufacturers of concrete and precast concrete products
www.BFT-INTERNATIONAL.com
media brand
BFT INTERNATIONAL
PRINT BFT INTERNATIONAL
1 title portrait page 3 Communication solutions for the target group consisting of manufacturers of concrete
2 distribution analysis page 5 products and precast elements, and companies active in precast construction. However you
T editorial schedule page 7 intend to come into contact with decision-makers – whether in print, online, digitally, or
P prices page 10 personally – BFT INTERNATIONAL offers you in any case a highly effective platform.
F formats and technical advice page 12 Choose a channel from the BFT portfolio or combine several:
additional benefit print: BFT Special Edition 2020 page 14
additional benefit print: Beton Bauteile 2021 page 15
WEBSITE
1 portrait page 16
N website traffic page 17
P prices and forms of advertising page 18
F formats and technical advice page 19
NEWSLETTER
1 portrait page 21
N distribution page 22
T time schedule page 23
P prices and forms of advertising page 24
F formats and technical advice page 25
additional benefit digital: online-advertorial page 27
additional benefit digital: communication packages page 28
additional benefit digital: BFT SUPPLIERS´ DIRECTORY page 29
PRINT
INDIVIDUAL
dice@bauverlag page 30 WEBSITE
bauverlag web seminars page 32
APP
combination discounts page 33 NEWSLETTER
contacts page 34
INDIVIDUAL
2
print
title portrait 1
1 magazine name: BFT INTERNATIONAL
BFT INTERNATIONAL has been the recognized trade journal for
2 short profile:
manufacturers of concrete and precast concrete products as well as for
companies specializing in precast construction for over seven deca-
des. It addresses primarily the e xecutive personnel of this important
segment of industry and is distributed worldwide.
The technical articles in BFT INTERNATIONAL provide comprehensive
information on the m echanical equipment in the plants – ranging from
mixing processes to actual production, all the way to the transport of
the finished products.The articles, apart from reporting on s cientific
findings in concrete technology as well as reinforcement and connec-
tion engineering, also focus on questions of organization and rationa-
lization. In the case of modern concrete and precast concrete plants,
the current technical statuses of the individual production branches
are presented. In parallel to this, the product and project presentations
provide ideas for design and construction. Furthermore, the innovations
of companies and associations and the product news featured make
it possible to closely follow what is happening in the precast industry.
BFT INTERNATIONAL is a „mediator” between the building materials
machinery/supplier industries and precast plants as well as a platform
for an international exchange of experience that takes into considera-
tion the latest scientific findings.
3 target group: manufacturers of concrete and precast concrete products
3
print
title portrait 1
4 publication frequency: monthly 14 page-analysis: 2019 = 12 issues
total pages: 1,142 pages = 100.0%
5 magazine format: 210 mm wide, 297 mm high, DIN A4 editorial section: 906 pages = 79.3%
6 volume/year: 87th volume 2021 advertising section: 236 pages = 20.7%
including:
7 sales price: Germany € 262.00 employment and classified ads 5 pages = 2.1%
foreign country € 274.00 publishing company ads 30 pages = 12.7%
studens € 178.00 bound inserts 4 pages = 1.7%
single issue € 27.50 loose inserts 2 pieces
Further information is available at www.bauverlag-shop.de.
15 analysis of the content in the editorial section: 906 pages = 100.0%
8 organ: - precast element production 218 pages = 24.1%
9 memberships: National Precast Concrete Association (NPCA) events/traid fairs 203 pages = 22.4%
news 133 pages = 14.7%
service 74 pages = 8.2%
garden and landscape 66 pages = 7.3%
system engineering 45 pages = 5.0%
10 publisher: Bauverlag BV GmbH EDP 40 pages = 4.4%
Avenwedder Str. 55 underground construction 29 pages = 3.2%
33311 Gütersloh mixing technology 28 pages = 3.1%
Germany science and research 17 pages = 1.9%
www.bauverlag.de anchoring & reinforcement technology 16 pages = 1.8%
concrete and color 12 pages = 1.3%
11 publisher: Michael Voss management 10 pages = 1.1%
12 advertising: Michael Voss prestressed concrete 8 pages = 0.9%
Director Market Strategies & Sales autoclaved areated concrete 7 pages = 0.8%
13 editorial department: Silvio Schade
Editor-in-Chief
phone: +49 5241 80-89103
fax: +49 5241 80-9411
e-mail: silvio.schade@bauverlag.de
Karla Knitter
Editor
phone: +49 5241 80-88415
fax: +49 5241 80-94114
e-mail: karla.knitter@bauverlag.de
4
distribution analysis
print
2
1 circulation audit: 3 geographical distribution analysis:
2 circulation analysis: copies per issue
(annual average of July 2019 to June 2020) area of business
copies actually distributed
% copies
print run: 8,000
Germany 20.3 1,552
copies distributed: 7,617 thereof abroad: 6,065
foreign countries 79.7 6,065
copies sold: 832 thereof abroad: 233 number of copies actually distributed 100.0 7,617
subscriptions: 821
other sales 10
single copy sales: -
free copies: 6,785 thereof abroad: 5,854
archive and specimen copies: 383
Summary of the survey method:
1. Method: Dissemination analysis by file evaluation - total survey
2. Basic population: actual circulation 7,570 = 100.0 %,
not covered by the examination 241 = 3,2%
3. sample: total survey
4. Target person of the study: not applicable
5. Period of study: May 2020
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at
www.BFT-INTERNATIONAL.com/survey_method.
5
print
distribution analysis
copies distributed
circulation: 7,617 copies
6
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
1/2021 PD: 05.01.2021 Mixing, fastening and reinforcement Hybrid-BAU (Munich, Germany)
ED: 20.11.2020
AD: 09.12.2020
2/2021 PD: 05.02.2021 Conference documents 65th BetonTage 65th Betontage (Neu-Ulm, Germany)
ED: 18.12.2020 Icon Expo (Nashville/USA)
AD: 14.01.2021 Precast Show (New Orleans, USA)
3/2021 PD: 04.03.2021 Post-treatment, finishing The Big 5 Saudi (Riyadh, Saudi-Araba)
ED: 13.01.2021 The Big Show (Muscat, Oman)
AD: 10.02.2021 UK Concrete Show (Birmingham, GB)
African Edition PD: 24.03.2021 Selection of several topic areas Build Expo Africa (Nairobi, Kenya)
1/2021 ED: 28.01.2021
AD: 02.03.2021
4/2021 PD: 02.04.2021 Concrete products, garden and landscaping, aerated concrete, raw materials Intermat (Paris, France)
ED: 12.02.2021 Batimatec Expo (Algiers, Algeria)
AD: 11.03.2021
5/2021 PD: 03.05.2021 Concreter pipes, shafts, precast concrete parts for civil engineering Expoconstrucción (Bogotá, Columbia)
ED: 10.03.2021 bauma CTT Russia (Moscow, Rus.)
AD: 09.04.2021
7
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
Russian Edition PD: 21.05.2021 Selection of several topic areas bauma CTT Moscow (Moscow, Russian
1/2021 ED: 19.02.2021 Federation)
AD: 23.04.2021
06/2021 PD: 03.06.2021 Mixing technology, control engineering and EDP Build Expo Africa (Nairobi, Kenya)
ED: 14.04.2021 The Big 5 & Totally Concrete Expo
(Johannesburg, South Africa)
AD: 11.05.2021 The Big 5 Construct Egypt (Cairo, Egypt)
07/2021 PD: 02.07.2021 Concrete and paint, finishing Korea Build (Seoul, South Korea)
ED: 12.05.2021
AD: 14.06.2021
American PD: 12.07.2021 Selection of several topic areas Conexpo Latin America (Chile)
Edition 2021 ED: 27.05.2021
AD: 18.06.2021
08/2021 PD: 04.08.2021 Fastening and reinforcement, SVB Iran Confair (Teheran, Iran)
ED: 21.06.2021
AD: 13.07.2021
09/2021 PD: 03.09.2021 Concrete products, garden and landscaping, formwork & moulds Concrete Show South East Asia
ED: 13.07.2021 (Jakarta, Indonesia)
The Big 5 Construct Nigeria
AD: 12.08.2021 (Lagos, Nigeria)
Concrete Show India (Mumbai, India)
Conexpo Latin America
(Santiago de Chile)
10/2021 PD: 05.10.2021 Prestressed concrete, concrete technology bauma Conexpo Africa
ED: 11.08.2021 (Johannesburg, South Africa)
Saudi Build (Riyadh, Saudi-Arabia)
AD: 10.09.2021 Batimatec Expo (Algiers)
bauma Conexpo Africa
(Johannesburg, RSA)
8
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
Russian Edition PD: 04.11.2021 Selection of several topic areas XXIII. International Construction Forum
2/2021 ED: 06.08.2021 (Moscow, RUS)
AD: 06.10.2021
11/2021 PD: 04.11.2021 Concrete pipes, shafts, precast concrete parts for civil engineering, exhibition The Big 5 Show (Dubai, U.A.E.)
ED: 14.09.2021 edition The Big5 Dubai Batimat (Paris, France)
AD: 12.10.2021 The Big 5 Construct Kenya (Nairobi,
Kenya)
IAB-Wissenschaftstage (science days)
(Weimar, Germany)
12/2021 PD: 03.12.2021 Post-treatment, finishing, aerated concrete World of Concrete Asia (Shanghai, China)
ED: 15.10.2021 XXIII. International Construction Forum
(Moscow, RUS)
AD: 11.11.2021
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
9
prices, valid from 01.10.2020
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
special position: special color € 835.00
format widht x height mm b/w colour outside back cover € 665.00
2/1 page 406 x 282 5,760.00 7,730.00 inside back cover € 455.00
1/1 page 193 x 282 2,980.00 4,190.00 inside front cover € 455.00
3/4 page horizontal 193 x 197 2,350.00 3,150.00
format: printed over gutter margin:
vertical 144 x 282 2/1 page € 360.00
2/3 page horizontal 193 x 190 2,150.00 3,060.00 1/1 page € 340.00
vertical 127 x 282 1/2 page and smaller € 320.00
1/2 page horizontal 193 x 135 1,940.00 2,400.00
vertical 95 x 282
Juniorpage 127 x 180 1,990.00 2,450.00
1/3 page horizontal 193 x 90 1,265.00 1,700.00
vertical 60 x 282
1/4 page horizontal 193 x 60 985.00 1,480.00 3 discounts: published within 12 month; beginning with publication of the first ad
2-col, 95 x 135
vertical 45 x 282 985.00 1,480.00 amount of ads:
1/8 page horizontal 193 x 32 550.00 975.00
3 times 3% 3 pages 5%
2-col, 95 x 66
6 times 5% 6 pages 10%
12 times 10% 12 pages 15%
format colour
18 times 15% 18 pages 20%
advertorial 1/1 page 4,270.00 24 times 20% 24 pages 25%
advertorial 1/2 page 2,450.00
front cover* 1,060.00 crossmedia discount
image of the month 4,595.00 Discounts for print and online advertising and crossmedia advertising
campaigns on request.
company presentation 4,650.00
*The front cover can only be booked with the first right 1/1 page coloured in the magazine section, Bauverlag combination
The motive consists of a picture (without text) and a company logo, Combination discount for combining the magazines of Bauverlag.
Please refer to “combination discounts” on page 33.
All prices are subject to statutory VAT, Please find the general terms and conditions:
www,bauverlag,de/downloads/agbs_en,pdf
Loose inserts and technical costs are not discountable.
10prices, valid from 01.10.2020
print
P
4 classified ads: job offers Germany
single-column/45 mm wide, b/w € 3.20 delivery memo: „For BFT no. ...“
single-column/45 mm wide, colour € 3.90
situation wanted stuck advertises:
single-column/45 mm wide b/w € 3.20 postcards per thousand € 85.00
classified ads quantity: on request
single-column/45 mm wide b/w € 3.20
chiffre fee € 50.00 Technical costs are not eligible for commission and are not
discountable.
From a print value of 1,100.00 €, your job posting will be displayed
online at www.BFT-INTERNATIONAL.com for 4 weeks for free. delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbH
5 special print: on request Lägenfeldstraße 4
bound inserts: 30952 Ronnenberg
2 pages € 3,380.00 Germany
delivery memo: „For BFT no. ...“
4 pages € 4,540.00
quantity 8,500 copies
We will be happy to provide you with information on other
discount: 1 sheet = 1 page
special forms of advertising. Just contact us, we will be pleased
to realize your individual customer wishes.
format 216 mm wide and 303 mm high supplied unfolded and
untrimmed. Raw format of bound-in inserts: bound inserts: 216 x
307 mm, head trim: 7 mm, foot trim: 3 mm, lateral trim: 3 mm each 6 contact: Michael Voss
Quantity up to 170 g/qm, other weights on request. Director Market Strategies & Sales
delivery address: Wentker Druck GmbH 7 terms of payment: Net invoice value within 30 days following the date of the invoice,
Gutenbergstraße 5-9 VAT ID No. DE 813382417
48268 Greven
Germany bank account:
delivery memo: „For BFT no. ...“ Bauverlag BV GmbH, Gütersloh
Sparkasse Gütersloh-Rietberg
loose inserts: IBAN: DE46 4785 0065 0018 0329 62
maximum size 205 x 290 mm BIC: WELADED1GTL
weight, up to 25 g
price per ‰ € 590.00
costs for selection: € 125.00
delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbH
Lägenfeldstraße 4
30952 Ronnenberg
11formats and technical advice
print
F
1 magazine format: 210 mm wide, 297 mm high, DIN A4 5 colors: lease make sure that the color palette contains in every case
P
untrimmed: 216 mm wide, 303 mm high cyan, magenta, yellow, and black. Colors that do not require
their own print format must be marked as four-color prints.
Color mode: CMYK. RGB results in color differences.
print space: 193 mm wide, 282 mm high
4 columns, 45 mm wide 6 proof: Please attach a 1:1 laser printout to every data delivery for
status and text checks. Digital proofs (with Ugra/FOGRA,
2 printing and binding media quoin V 2.0) are required for all advertisements with
methods: offset printing, adhesive binding binding colours. The colour profile is iso-coated v2 300%.
If no proofs will be submitted, the publishing house will
basically not be liable for any colour displacements and varia-
3 data transfer: we accept the following data carriers: CD-ROM, DVD tions, respectively, within the image.
transmission by FTP:
upon request 7 data archiving: All data sent us must be copies; the originals should be kept
by e-mail (up to 10MB): and saved by you for extra safety until such time as the
order.management@bauverlag.de magazine issue is published. The documents and directories
For transmission of larger data quantities please contact: must have unambiguous order and page designations. Please
Maria Schröder, phone: +49 5241 80-2386 avoid, if at all possible, special characters, blank spaces and
umlauts. Please ensure that all of the elements used are
4 data formats: Please send your advertisement data as PDF with embedded supplied. This refers in particular to images and fonts that are
fonts, CMYK color space and/or special colors and 300 dpi embedded in EPS graphics.
resolution. Alternatively, you may also send us an EPS file Data are archived; unchanged repetitions are therefore
with fonts converted in paths and 300 dpi resolution and/ generally possible. However, no data warranty or guarantee
or a TIFF file in the CMYK color space with 600 dpi reso- is assumed.
lution. Please note that for open files extra costs may be
charged, depending on the expenditure and costs required 8 guarantee: The printer shops that work for us can only expose what
for processing. Use, if possible, only PostScript fonts from exists on the data carriers you deliver to us. We assume no
the Adobe or Linotype library. Should you use other fonts, or liability whatsoever for any deviations in texts, images, or
fonts modified by you, please let us know. Under the license colors
law, we are not permitted to accepts fonts supplied by you.
If the font used is not available to us, we have to convert the 9 contact: Maria Schröder
part of the text concerned into paths, by means of a graphics phone: +49 5241 80-2386
program and integrate it as graphics into your document. e-mail: order.management@bauverlag.de
Please contact us in such case.
12formats and technical advice
print
F
print size area
format 1/1 page 2/3 vertical 2/3 horizontal 1/2 vertical 1/2 JP 1/2 horizontal 1/3 vertical 1/3 horizontal 1/4 vertical 1/4 horizontal 1/4 2 col.
width x height 193 x 282 127 x 282 193 x 190 95 x 282 127 x 180 193 x 135 60 x 282 193 x 90 45 x 282 193 x 60 95 x 135
in mm
bleed size (format with additionally 3mm bleed to each side)
format 1/1 page 2/3 vertical 2/3 horizontal 1/2 vertical 1/2 JP 1/2 horizontal 1/3 vertical 1/3 horizontal 1/4 vertical 1/4 horizontal 1/4 2 col.
width x height 210 x 297 134 x 297 210 x 195 100 x 297 135 x 190 210 x 145 68 x 297 210 x 98 52 x 297 210 x 68 100 x 145
in mm
front cover page (format with additionally 3mm bleed to each side)
format 1/1 page
width x height 210 x 297
in mm
13additional benefit print
BFT Special Edition 2021
BFT Special Edition 2021
BFT African Edition 1/2021 (circulation of 2,000 copies) BFT Russian Edition 1/2021 (circulation of 3,000 copies)
publishing date: 24.03.2021 advertising deadline: 02.03.2021 publishing date: 21.05.2021 advertising deadline: 23.04.2021
BFT American Edition 1/2021 (circulation of 2,000 copies) BFT Russian Edition 2/2021 (circulation of 3,000 copies)
publishing date: 12.07.2021 advertising deadline: 18.06.2021 publishing date: 04.11.2021 advertising deadline: 06.10.2021
number of inseration* ad 1/1 page colour ad 1/2 page colour ad 1/3 page colour ad 1/4 page colour
1 € 3,790.00 € 2,165.00 € 1,525.00 € 1,335.00
2 € 3,420.00 € 1,950.00 € 1,390.00 € 1,220.00
Important information for the BFT Special Edition advertisements:
1. In case your ad is already in Russian, French or Spain language please send a printable pdf or EPS with min. 300 dpi!
2. In case your ad is in English language only please send as soon as possible an open file in pc format for the correct translation;
extra fee per ad € 195.00! For both variants please keep in mind to send us an original proof!
14additional benefit print
Beton Bauteile 2022
For many years, Beton Bauteile has been the reference book for extraordinary projects, aesthetics and engineering
with prefabricated concrete parts.
supplier directory manufacturer directory company profile
circulation:
2,500 copies
publishing date: p advertisin
To
gf
15.11.2021
orm
advertising deadline: 1,54
01.10.2021
5€
co m
pa
I can happily make you an n y p fil e
ro
supply list format ads
offer - contact me!
without with additional 1/1 page 1/1 page 1/2 page 1/2 page
Bernadett Bissett company logo company logo line colored b/w colored b/w
Sales Manager € 315.00 € 400.00 € 50.00 € 1,960.00 € 1,295.00 € 1,120.00 € 715.00
phone: +49 5241 80-75497
e-mail: bernadett.bissett@
bauverlag.de Enjoy working with the
BFT SUPPLIERS´ DIRECTORY, Your entry will be automatically renewed if no revocation is received
more details on page 29! in the directories 6 weeks before the closing date for advertisements.
Change requests should be received by the advertising deadline.
15website
portrait 1
1 website: www.BFT-international.com
2 short profile: Today the internet is a very important source of information for
the decision makers in prevars concrete plants.
www.BFT-international.com the competence of the journal
and offers the reader an additional interactive component with a
high efficiency. Like in BFT journal, the BFT website pays
attention on the international exchange of experience as well as
practical information for the daily work. BFT INTERNATIONAL +
BFT website = a perfect platform to use crossmedia synergy.
3 target group: decision maker in concrete plants worldwide
4 publisher: Bauverlag BV GmbH
contact editorial department:
Silvio Schade
Editor-in-Chief
phone: +49 5241 80-89103
fax: +49 5241 80-9411
e-mail: silvio.schade@bauverlag.de
Karla Knitter
Editor
phone: +49 5241 80-88415
fax: +49 5241 80-94114
e-mail: karla.knitter@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
16website
website traffic N
1 traffic audit: –
2 website traffic: page impressions: 33,699
visits: 23,133
unique user: 20,233
(Source for page impressions and visits: IVW, for unique users: Google Analytics/proprietary information; average per month July 2019 to June 2020)
Source from June 2019 to March 2020: Google Analytics/own reference
Source from April 2020 for page impressions and visits: IVW
Source unique user: Google Analytics/proprietary information
17prices and forms of advertising
website
P
1 prices and advertising forms:
advertising form placement format (in pixel, width x height) max, data size price in €/4 weeks
fullsize banner website, in rotation with max, 2 additional 468 x 60 100 kB 532.00
superbanner website, in rotation with max, 2 additional 728 x 90 100 kB 672.00
skyscraper website, in rotation with max, 2 additional 120 x 600 100 kB 784.00
skyscraper sticky website, in rotation with max, 2 additional 120 x 600 100 kB 868.00
wide skyscraper website, in rotation with max, 2 additional 160 x 600 100 kB 924.00
wide skyscraper sticky website, in rotation with max, 2 additional 160 x 600 100 kB 1.008.00
half page website, in rotation with max, 2 additional 300 x 600 100 kB 1,064.00
half page sticky website, in rotation with max, 2 additional 300 x 600 100 kB 1,148.00
medium rectangle website, in rotation with max, 2 additional 300 x 250 100 kB 924.00
wallpaper website, in rotation with max, 2 additional 728 x 90 + 120 x 600 100 kB 1,204.00
expandable wallpaper website, in rotation with max, 2 additional 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,316.00
company logo website, in rotation with max, 2 additional 200 x 100 100 kB 336.00
layer ad homepage 400 x 400 100 kB on request
(with frequency capping)
situations vacant in the job market individual 100 kB 1,100.00
microsite own navigation within the website, individual 100 kB 10,815.00*
duration 12 weeks
onlinePLUS addition to an existing online article/advertorial photos, videos, PDFs 100 kB 924.00
online-advertorial see page 27 individual 100 kB 2,583.00
ad bundle website, in rotation with max, 2 additional consisting of fullsize banner, 100 kB 784.00
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,316.00
in rotation with max, 2 additional
All online advertising formats can be booked exclusively, Rates and availability on request, *Total price for a period of 12 weeks, Please find the general terms and conditions at: www,bauverlag,de/downloads/agbs_en,pdf
2 discounts: published within 12 months We will be happy to provide you with information on other online special
3 month 5 % forms of advertising, Just contact us, we will be pleased to realize your
6 month 10 % individual customer wishes,
12 month 15 %
Axel Gase-Jochens
3 special advertising formats: additional options Head of Digital Sales
wallpaper: coloured, clickable background 30 % additional charge phone: +49 5241 80-75018
e-mail: axel.gase-jochens@bauverlag,de
18formats and technical advice
website
F
1 file formats: J PG, GIF, Flash, HTML-Tag, redirect-tag 3 delivery time: 4 working days prior to beginning of the campaign.
weight: max. 100 kB per banner These lead times give both of us sufficient time to test the formats and
to ensure reliable delivery of the campaign. Otherwise, we can bear no
Please also provide a medium rectangle for the online adverti- costs for delays caused by late delivery to us.
sing options in order to guarantee optimisation for mobile devices. Please send your materials together with the required
meta-information:
T
he kB data given for every advertising material are maximum sizes – booked site
and represent the total sum of all data defined by the advertising – customer name
materials (including files to be loaded later, sniffer code, images, flash, – order number
etc.). – target-URL
– booking period
– advertising format
F or detailed information please see our spec sheet: – motif name
www.bauverlag.de/downloads/spec-sheet-online.pdf – contact person for inquiries
4 contact person: If you have any technical queries, please contact:
You get a reporting about ad-impressions and ad-clicks after
campaign end. Maria Schröder
phone: +49 5241 80-2386
2 delivery address: please send your banner to order.management@bauverlag.de e-mail: order.management@bauverlag.de
19website
formats and technical advice F
advertising forms
fullsize banner superbanner skyscraper wide Skyscraper half Page billboard
468 x 60 728 x 90 120 x 600 160 x 600 300 x 600 970 x 250
format
width x height
in pixel
medium rectangle wallpaper expandable wallpaper layer ad ad bundle
300 x 250 728 x 90 + 120 x 600 728 x 90 + 400 x 400 468 x 60
120 x 600 (300 x 600) 120 x 600
Please consider our information on data formats and programming.
300 x 250
20newsletter
portrait 1
1 name: BFT newsletter
2 short profile: The BFT newsletter informs the decision-makers in concrete plants
around the world via e-mail about news in the industry.
3 target group: decision maker in concrete plants worldwide
4 publication frequency: monthly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Silvio Schade
Editor-in-Chief
phone: +49 5241 80-89103
fax: +49 5241 80-9411
e-mail: silvio.schade@bauverlag.de
Karla Knitter
Editor
phone: +49 5241 80-88415
fax: +49 5241 80-94114
e-mail: karla.knitter@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
21newsletter
distribution N
1 recipients: decision-maker in concrete plants worldwide
2 circulation: 3,572 recipients
openingrate gross: 68.76%
openingrate net: 22.20%
(source: Inxmail, average per month July 2019 to June 2020)
22newsletter
time schedule T
issue publishing date booking deadline
01/2021 06.01.2021 18.12.2020
02/2021 05.02.2021 29.01.2021
03/2021 05.03.2021 26.02.2021
04/2021 06.04.2021 25.03.2021
05/2021 06.05.2021 28.04.2021
06/2021 04.06.2021 26.05.2021
07/2021 05.07.2021 25.06.2021
08/2021 06.08.2021 29.07.2021
09/2021 06.09.2021 27.08.2021
10/2021 04.10.2021 24.09.2021
11/2021 04.11.2021 25.10.2021
12/2021 03.12.2021 25.11.2021
23newsletter
prices and forms of advertising P
1 prices and advertising forms:
advertising form placement format (in pixel, widht x height) max data size price in €/newsletter
fullsize banner in content 468 x 60 20 kB 515.00
skyscraper next to the content 120 x 600 20 kB 620.00
wide skyscraper next to the content 160 x 600 20 kB 740.00
medium rectangle content 300 x 250 20 kB 740.00
text ad in content headline up to 50 characters 20 kB 620.00
+ text up to 500 characters
(incl, spaces, please in
german and english)
+ 1 image (275 x 255 pixel)
+ link
text ad premium 1, text ad in the newsletter, headline up to 50 characters 20 kB 715.00
in content + text up to 500 characters
(incl, spaces, please in
german and english)
+ 1 image (275 x 255 pixel)
+ link
situations vacant content headline up to 50 characters 20 kB 565.00
+ text up to 500 characters
(incl, spaces, please in
german and english)
+ 1 image (275 x 255 pixel)
+ link
newsletter takeover in content, exclusiv up to 4 text ads, 20 kB 4,645.00
3 fullsize banners and 1 skyscraper
All prices are subject to statutory VAT, Please find the general terms and conditions at: www,bauverlag,de/downloads/agbs_en,pdf
BFT newsletter sponsor
2 discount: published within 12 months (your company logo with format 120 x 50 pixel)
duration price in package
3 times 5%
1 times 235.00
6 times 10 %
3 times 630.00
12 times 15 %
6 times 1,120.00
12 times 1,960.00
24newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 20 kB (without animation)
F or detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 formats: HTML or text
3 delivery address: please send the advertising material for your campaign to:
order.management@bauverlag.de
4 delivery deadline: 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the
formats and to ensure reliable delivery of the campaign. Other-
wise, we can bear no costs for delays caused by late delivery to
us.
Please send your materials together with the required
meta information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
Reporting: On request you will get a reporting about the
recipients/ opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact:
Maria Schröder
phone: +49 5241 80-2386
e-mail: order.management@bauverlag.de
25newsletter
formats and technical advice F
format
width x height
in Pixel
fullsize banner skyscraper wide skyscraper medium rectangle text ad text ad premium
468 x 60 120 x 600 160 x 600 300 x 250 headline up to 50 characters headline up to 50 characters
+ up to 500 characters + up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
26additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your problem
solving abilities or explain why it is beneficial to use your product – there are many
reasons why you might consider using an online-advertorial.
The online-advertorial comes with a comprehensive 4-week communications
package consisting of the following components:
• permanent online posts on www.BFT-INTERNATIONAL.com
(these remain accessible via the search function after the 4-week period has
expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in BFT newsletter with a link to the online post
• advertised Facebook post via Facebook fanpage of BFT with a link to the online
post
• please deliver the online post in German and English
price: 2,583.00 € plus VAT.
27additional benefit digital
communication packages
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
halfpage ad on wide skyscraper in online-advertorial on 1/2 page advertorial or advert
www.BFT-INTERNATIONAL.com BFT newsletter www.BFT-INTERNATIONAL.com in the print edition of BFT
(for services see previous page) INTERNATIONAL
duration 4 weeks duration 4 weeks
price: 1,623.60 € plus VAT. price: 4,484.70 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
28additional benefit digital
1 titel: BFT SUPPLIERS´ DIRECTORY,
www.BFT-Anbieterdatenbank.de
2 short profile: The BFT SUPPLIERS´ DIRECTORY offers detailed information about
suppliers in precast concrete technology. You have the possibility
to search for the name of a company, a place or a keyword. You
can also search for companies in your area by entering your postcode
or restrict the selection to a service profile.
3 target group: managing directors and decision-makers in concrete and precast
plants worldwide
Search? Find!
Let the market players in the concrete and precast industry find you.
I can happily make you an offer - contact me!
Bernadett Bissett
Sales Manager
Telefon: +49 5241 80-75497
E-Mail: bernadett.bissett@bauverlag.de
29The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
dice@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise rainer.homeyer-wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
30Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites web seminars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
visit us at: dice.bauverlag.de
31Direct customer contact: with our web seminars!
Web seminars are an effective tool to establish and maintain strong customer relationships.
The benefits are perfectly obvious:
» Gain new customers and valuable, qualified leads.
» Get your target group involved, engage your audience in direct dialogue.
» You choose an interesting topic, invite guest speakers and prepare your own talk withsupporting charts.
» Design your interactive online presentation
» Strengthen your brand and marketing message with a web seminar
As a media company and event organizer with the appropriate infrastructure,
we can actively support you from providing advice, organizing and executing
your web seminars, to facilitation by our Editor in Chief.
Basisprice: 5,900.00 € no agency commission discounts, plus VAT
Interested?
We are happy to advise and inform you!
32combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM
33contacts
Bernadett Bissett Marc Jouanny Paola Pedevilla
Sales Manager agency abroad agency abroad Italy
phone: +49 5241 80-75497 France, Belgium, Luxembourg Ediconsult Internazionale S.r.l.
fax: +49 5241 80-6066 International Media Press & Marketing 16, Piazza Fontane Marose, 3
e-mail: bernadett.bissett@bauverlag.de rue Saint Ambroise, 75011 Paris 16123 Genova
phone: +33 1 43553397 phone: +39 010 583684
fax: +33 1 43556183 fax: +39 010 566578
mobile: +33 608 975057 e-mail: costruzioni@ediconsult.com
e-mail: marc-jouanny@wanadoo.fr
Bernd Fenske Andreas Kirchgessner
Key Account Manager Key Account Manager Jens Maurus
phone: +49 89 24440-7344 phone: +49 5241 80-2322 Senior Sales Manager
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 phone: +49 5241 80-89278
e-mail: andreas.kirchgessner@bauverlag.de fax: +49 5241 80-6066
e-mail: jens.maurus@bauverlag.de
Axel Gase-Jochens Christiane Klose
Head of Digital Sales Sales Manager Job Market Erdal Top
phone: +49 5241 80-75018 phone: +49 5241 80-2716 Key Account Manager
fax: +49 5241 80-6066 fax: +49 5241 80-6066 phone: +49 5241 80-2179
e-mail: axel.gase-jochens@bauverlag.de e-mail: stellenmarkt@bauverlag.de fax: +49 5241 80-6066
e-mail: erdal.top@bauverlag.de
We will support your mediaplannings – just give us a call or send us an e-mail!
34You can also read
