Media kit 2021 - TextilWirtschaft
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Media kit 2021
Contacts
Publishing Director Sales Team Ad production
Christian Heinrici Sebastian Beutel Dorit Papenheim Dirk Bornhütter
Phone +49 69 7595-1201 Footwear, Bags, Accessories, International Womens- & Menswear Image ads, loose inserts, bound
heinrici@TextilWirtschaft.de Kidswear, Logistics Phone +49 69 7595-1715 inserts
Phone +49 69 7595-1706 papenheim@TextilWirtschaft.de Phone +49 69 7595-1713
beutel@TextilWirtschaft.de bornhuetter@TextilWirtschaft.de
Sales Director
Constanze von Treuenfeld
Franziska Welp Udo Fischer IT, E-Commerce, Stores Petra Müller
Phone +49 69 7595-1708 Fabrics, Yarn, Trade shows, Womenswear: Coordinates, Classified ads,
welp@TextilWirtschaft.de Properties, Fashion centres Sportive Coordinates, Modern TextilWirtschaft digital
Phone +49 69 7595-1704 Mainstream, Trousers, Blouses, Phone +49 69 7595-1719
Sales Support fischer@TextilWirtschaft.de Knitwear, Dresses, Plus Size mueller@TextilWirtschaft.de
Julija Kresic Menswear: Trousers, Knitwear,
Julia Grimme Outdoor Heike Schmidt
Phone +49 69 7595-1202 Phone +49 69 7595-1207
Bodywear Classified ads,
kresic@TextilWirtschaft.de Womenswear: Premium vonTreuenfeld@TextilWirtschaft.de TextilWirtschaft digital
Coordinates, Premium Separates, Phone +49 69 7595-1714
Kristin Ludwig Contemporary Fashion, Denim & Franziska Welp schmidt@TextilWirtschaft.de
Phone +49 69 7595-1717 Urban, Young Fashion, Outdoor Womenswear: Luxury, Top Fashion,
ludwig@TextilWirtschaft.de Phone +49 69 7595-1707 Premium Coordinates, Premium TWJobs
grimme@TextilWirtschaft.de Separates, Premium Sports, Modern Jörg Meyer
Mainstream Recruitment ads print and digital
Elisabeth Münch Phone +49 69 7595-1708 Phone +49 69 7595-3091
Sports welp@TextilWirtschaft.de meyer@twjobs.de
Menswear: Top Fashion, Premium,
Premium Sports, Contemporary Helmut Ziemendorff
Fashion, Sportswear, Suits, Recruitment ads print and digital
Jackets, Shirts Phone +49 69 7595-3099
Phone +49 69 7595-1705 service@twjobs.de
muench@TextilWirtschaft.de
Ad price list TextilWirtschaft 2021, No. 74 2
Content
TextilWirtschaft media brand 4
Magazine & E-Paper 5
Facts | Figures: Magazine & E-Paper 6
Advertisement: Formats | Rates 7
Ad specials: Formats | Rates 9
Advertorials 15
Online & Digital 17
Facts | Figures: Online & Digital 18
Regular Ads 19
Native Ads 22
Lead generation 27
Newslines 28
Special publications 33
Classified ads 37
Payment terms 38
Specifications 39
General information 42
Ad price list TextilWirtschaft 2021, No. 74 3
TextilWirtschaft media brand The important themes at the right point in time: We are aspired to dictate the rhythm of the fashion and textile industry. We offer the suitable infrastructure to all market operators, so that they can position themselves professionally and develop themselves further on a personal level. TW in a nutshell: -fast, precise, closely involved: good content is our focal point. -communication: we offer the possibility to engage in prestige advertising on all channels. -interconnected and right in the middle of it: our events and conventions directly lead to the fashion-community. The numerous events of TextilWirtschaft, for instance the fashion retail congress, show that the bond between our readers and our magazine is exceptional. Ad price list TextilWirtschaft 2021, No. 74 4
Magazin & E-Paper
The magazine of TextilWirtschaft is a news-, business- and fashion-
magazine all in one. It is published every Thursday, the e-paper is
already available the previous evening.
Business and Fashion go hand in hand at TextilWirtschaft. More than
30 journalists and correspondents offer insights into the market
activity.
Womenswear, Menswear, Denim, Fabrics, Shoes, Accessories and
Bodywear: The Fashion department reports on runway shows and fairs
and shows trends and themes.
The Business department covers news and gives in-depth insights,
market figures and study results on all areas and range of topics linked
to the fashion industry.
TextilWirtschaft reports on important market developments.
Furthermore, the magazine looks behind the scenes of big corporations
as well as new, exciting players in the market.
Editor in chief: Michael Werner Deutscher Fachverlag GmbH
Publishing Director: Christian Heinrici Mainzer Landstraße 251
60326 Frankfurt am Main
Volume: 76, 2021 Germany
Frequency:
weekly, Thursdays Postal address:
E-paper on Wednesday evening 60264 Frankfurt am Main
53 issues in 2021 Germany
Annual subscription rate Phone: +49 69 7595-1717
Combi subscription: € 468,- plus postage Fax +49 69 7595-551717
Digital subscription: € 425,- www.TextilWirtschaft.de
Both prices plus the statutory value added
tax. Governing body:
Official organ of the Federal
Association of German Textile
Retailers
Ad price list TextilWirtschaft 2021, No. 74 5
Facts | Figures: Print & E-Paper
Our readers: decision-
makers in the fashion
Circulation analysis: The only IVW-tested industry; purchasing
Copies per issue (IVW III/2020) Trade magazine for the managers from trade and
fashion and textile industry industry
Distributed circulation 28,220
Net paid circulation 27,295
Subscribed copies
Misc. sales
14,462
12,833
96.7% We are: B2B
Sold circulation
Complimentary copies 925
Leftover-, library- and Advertiser copies 485
Print run 13,292 63,633 The most important actors
Print readers per issue and of the industry are counted
12,000 registered among our advertising
customers.
The information community to determine digital users.***
the distribution of advertising media
e. V. (IVW) […] determines and publishes
the circulation of newspapers, magazines
and other periodically appearing press
products on a quartely basis. Twice a year,
All print advertising
material is also displayed in
the e-paper: ranging from
92% of
figures given by the publishers are an advertisement to a TW readers say that TW
checked by independent auditors.* bound insert. brings the right topics at
the right time**
* Wikipedia [https://de.wikipedia.org/wiki/Informationsgemeinschaft_zur_Feststellung_der_
Verbreitung_von_Werbetr%C3%A4gern; Publisher’s translation]
** TW reader survey 11/2020
*** With 4,4 readers (according to a survey of first-time readers, TW reader survey 2017) per subscribed
Ad price list TextilWirtschaft 2021, No. 74 copy(IVW 3/2020), publisher‘s imprint. Duplication possible. 6
Advertisements
2/1 page € 26,600 1/1 page € 13,800 1/2 page € 8,600
2/3 page Junior page 1/3 page 1/4 page 1/8 page
€ 11,050 € 9,700 € 6,950 € 4,950 € 2,900
Ad price list TextilWirtschaft 2021, No. 74 7
Formats I Rates
Formats Width x Height in mm Rates
plus 4 mm trim per outer edge b/w or colour
2/1 page 460 x 300 € 26,600
1/1 page 230 x 300 € 13,800
2/3 page 146 x 300 € 11,050
2 x Junior page 284 x 215 € 18,800
Junior page 146 x 215 € 9,700
2 x 1/2 page horizontal 460 x 150 € 16,700
1/2 page vertical, horizontal 113 x 300 (vertical) | 230 x 150 (horizontal) € 8,600
1/3 page vertical, horizontal, corner pos. 82 x 300 (vertical) | 230 x 100 (horizontal) | 146 x 150 (corner position) € 6,950
1/4 page vertical, horizontal, corner pos. 66 x 300 (vertical) | 230 x 75 (horizontal) | 113 x 150 (corner position) € 4,950
1/8 page vertical, horizontal, corner pos. 66 x 150 (vertical) | 230 x 37 (horizontal) | 113 x 75 (corner position) € 2,900
Frequency: Discounts Volume Please note:
Weekly, every Thursday (on space booked within a single contract year) • 1 page 3 % All sizes are quoted exclusive of trim.
E-paper on Wednesday evening Frequency Please add 4 mm for each outer edge.
• 3 pages 5 %
• 3 insertions 3 % Due to the variations in issue size and
Ad closing and cancellation dates: • 5 pages 10 %
• 6 insertions 5 % the consequent change in the width of
Wednesday (10 am) of the week preceding • 7 pages 15 % the inner pages, all texts, logos and
• 12 insertions 10 %
publication • 10 pages 20 % other items of bleed advertisements
• 26 insertions 15 %
• 12 pages 22 % must be placed within at least 10 mm
Print documents up to 10 MB: • 38 insertions 20 %
• 15 pages 25 % of the lateral trim edge and 5 mm of
artwork@TextilWirtschaft.de • 44 insertions 22 % the upper and lower trim edge.
• 52 insertions 25 % • 17 pages 26 %
Thematic environments and exact dates • 56 insertions 26 % • 20 pages 28 %
can be found at: • 70 insertions 28 % • 30 pages 35 % Technical specifications see
www.TextilWirtschaft.de/mediakit • 52 pages 50 % page 39
Ad price list TextilWirtschaft 2021, No. 74 8
Ad specials Inside front cover (U2) Inside back cover (U3) Outside back cover (U4 Gatefold inside € 41,200 € 14,800 € 14,800 € 14,800 front cover Gatefold plus Gatefold 1/2 page Diese Woche (NEWS) 1/3 page Diese Woche (NEWS) € 41,200 € 33,350 € 8,830 € 7,200 Ad price list TextilWirtschaft 2021, No. 74 9
Formats I Prices
Format Width x Height in mm Rates
plus 4 mm trim per outer edge b/w and colour
Cover pages 230 x 300 € 14,800
220 x 300 page 2
Fold out cover page 220 x 300 page 3 € 41,200
228 x 300 page 4
168 x 300 left page
Gatefold plus
228 x 300 center
(Gatefold + 2/1 page cover page € 41,200
113 x 300 right page
at the end of the issue)
460 x 300 2/1 page
168 x 300 left page
Gatefold 228 x 300 center € 33,350
113 x 300 right page
1/2 page Diese Woche (News) 113 x 300 € 8,830
1/3 page Diese Woche (News) 82 x 300 € 7,200
Frequency: Discounts (on space booked within a Volume Please note:
Weekly, every Thursday single contract yewar) • 1 page 3 % All sizes are quoted exclusive of trim.
E-Paper on Wednesday evening Please add 4 mm for each outer edge.
• 3 pages 5 %
Frequency Due to the variations in issue size and
Advertising and printing copy deadline: • 5 pages 10 %
• 3 insertions 3% the consequent change in the width of
Wednesday (10 am) of the week • 6 insertions 5% • 7 pages 15 % the inner pages, all texts, logos and
preceding publication • 12 insertions 10 % • 10 pages 20 % other items of bleed advertisements
• 26 insertions 15 % • 12 pages 22 % must be placed within at least 10 mm
Print documents up to 10 MB: • 38 insertions 20 % of the lateral trim edge and 5 mm of
• 15 pages 25 %
artwork@TextilWirtschaft.de • 44 insertions 22 % the upper and lower trim edge,
• 17 pages 26 %
• 52 insertions 25 %
Thematic environments and exact dates • 56 insertions 26 % • 20 pages 28 % Technical specifications see page 40.
can be found in the editorial schedule at: • 70 insertions 28 % • 30 pages 35 %
www.TextilWirtschaft.de/mediakit • 52 pages 50 %
Ad price list TextilWirtschaft 2021, No. 74 10Bound insert
Please submit a binding specimen for inspection well in advance of
16 pages € 33,180 publication.
12 pages € 31,230 Delivery: 19,000 copies
Ad closing date and delivery date for the bound insert:
8 pages € 29,600 Wednesday (10 am) of the week preceding publication
4 pages € 23,630 Bound inserts are not subject to discounts and cannot be included
in existing advertising contracts! Agency commissions will be
granted.
Bound inserts are also shown in the e-paper. Format and weight of the bound insert:
Minimum format: 230 mm w x 150 mm h
All technical specifications can be found on page 40, all exact Maximum format: 230 mm w x 300 mm h
dates in the current editorial schedule Minimum paper weight 90g/m2
(www.TextilWirtschaft.de/mediakit). Maximum paper weight 115g/m2
.
Ad price list TextilWirtschaft 2021, No. 74 11Bound-through insert
Please submit a binding specimen for inspection well in advance of
32 pages € 46,800 publication.
16 pages € 35,500 Delivery: 19,000 copies
Ad closing date and delivery date for the bound insert:
8 pages € 31,500 Wednesday (10 am) of the week preceding publication
Bound-through inserts are not subject to discounts and cannot be
included in existing advertising contracts! Agency commissions will
be granted.
Bound-through inserts are also shown in the e-paper. Format and weight of the bound-through insert:
Format: 460 mm w x 300 mm h
All technical specifications can be found on page 40, all exact plus 4 mm trim per outer edge
dates in the current editorial schedule Minimum paper weight 90g/m2
(www.TextilWirtschaft.de/mediakit). Maximum paper weight 115g/m2
Ad price list TextilWirtschaft 2021, No. 74 12Loose insert
Please submit a binding specimen for inspection well in advance of
publication.
Delivery: 19,000 copies
Ad closing date and delivery date for the bound insert:
Loose insert up to € 31,430 Wednesday (10 am) of the week preceding publication
101 to 125 g/pce
Bound-through inserts are not subject to discounts and cannot be
Loose insert up to € 26,800 included in existing advertising contracts! Agency commissions will
be granted.
76 to 100 g/pce
Format and weight:
Loose insert up to € 22,300 Minimum format: 105 mm b x 148 mm h
51 to 75 g/pce Maximum format: 220 mm b x 297 mm h
Minimum weight: Loose inserts with 2 pages must have a minimum
Loose insert up to € 17,600 paperweight of 150g/m².
26 to 50 g/pce
Loose inserts are also shown in the e-paper.
Loose insert up to € 11,700
25 g/pce All technical specifications can be found on page 40,
all exact dates in the current editorial schedule
(www.TextilWirtschaft.de/mediakit).
Ad price list TextilWirtschaft 2021, No. 74 13Ads with glued inserts
Additional costs for glued inserts:
Width x Height in mm Rates No discounts or commission
plus 4 mm trim per outer edge b/w and colour for reply cards € 3,980
for booklets € 5,630
230 x 300 € 13,800 Rates include postage.
Accepted materials:
Reply cards and booklets (other possibilities on request).
Please submit a binding specimen for inspection well in advance of publication. Position: right page
Format and weight:
Delivery: 19,000 copies
Minimum format: 60 mm w x 80 mm h
Ad closing date and delivery date for the glued insert:
Maximum format: 200 mm w x 200 mm h
Wednesday (10 am) of the week preceding publication
Maximum weight of the glued insert: 25 g
Print documents up to 10 MB: artwork@TextilWirtschaft.de
Please allow for a max. adhesive tolerance of 10 mm in each
direction. The distance to the edge of the page and to the bottom
All technical specifications can be found on page 40, all exact dates in the must be at least 30 mm.
current editoral schedule (www.TextilWirtschaft.de/mediakit).
Ad price list TextilWirtschaft 2021, No. 74 14Print advertorial
All advertising formats of TextilWirtschaft can be placed in the
form of an advertorial.
In close coordination with you, an external editor writes a text
which will be loosened up with pictures and graphics.
Thereby, the ad fits seamlessly into the editorial environment.
2/1 page advertorial € 28,100
1/1 page advertorial € 15,300
1/2 page advertorial € 10,100
The price consists of the advertising price of the selected format plus € 1,500.
The creation of the digital advertorial in cooperation with the external editor is
included in the price.
Input for editor: texts, images, graphics, links, contact data, etc.
The advertorial will be marked with "Anzeige" (advertisement).
Ad price list TextilWirtschaft 2021, No. 74 15Cross-media advertorial
The cross-media advertorial consists of a 1/1 page print
advertorial in the magazine and e-paper of TextilWirtschaft and
a digital advertorial on TextilWirtschaft.de.
The digital advertorial consists of a teaser message on the
homepage of TextilWirtschaft.de with its own stage and an
associated article page, whose design is based on the screen
design of TextilWirtschaft.
Cross-media advertorial € 20,200
The creation of the cross-media advertorial in cooperation with the external
editor is included in the price.
Input for editor: texts, images, graphics, links, contact data, download PDFs
etc.
All components of the cross-media advertorial are marked with "Anzeige"
(advertisement).
Ad price list TextilWirtschaft 2021, No. 74 16Online & Digital
Top news and key topics, catwalk analyzes and store galleries: readers can
find all the news, interviews and important reports online: readers are well
informed around the clock at TextilWirtschaft.de and through various
newslines.
TextilWirtschaft offers the largest online job market in the industry,
current sales figures or market research results.
The digital media of TextilWirtschaft include the Newsline today,
Newsline trend, Newsletter SPORTS, Newsline Spezial and the breaking
news. In this way, readers receive every important market development
and personnel in their mailbox.
In addition, TextilWirtschaft can also be accessed via a magazine app for
Android and iOS devices.
The full use of the digital offers of TextilWirtschaft is part of the
subscription of TextilWirtschaft and therefore fee-based. The website
undergoes constant improvement in terms of design, usability and
performance. As the entire digital offering from TextilWirtschaft, it is
mobile-optimized and thus allows for multi-screen campaigns.
Ad price list TextilWirtschaft digital 2021, No. 25 17Facts | Figures: Online & Digital
TextilWirtschaft.de is IVW verified and is
part of the digital facts of agof.
2,922,948
monthly page impressions*
Discounts:
1,371,873 413.333
Grading
monthly website visits* Unique User per month***
• € 6,000 3 %
• € 12,000 5 %
• € 18,000 10 %
• € 25,000 15 %
• € 33,000 20 %
• € 40,000 25 %
41,888 146,200
• € 48,000 30 %
• € 55,000 35 %
• € 62,000 40 %
Conditions relate to the run period from Monday – Sunday daily Newsline today Follower on LinkedIn, Instagram
(1 week)
recipients** and Facebook*
TextilWirtschaft discounts can be transferred to bookings on
TextilWirtschaft digital. The reverse is not possible. The most
favorable discount will apply in each case, agency commissions
will be granted
Data delivery:
Wednesday of the week preceding publication by e-mail to:
banner@TextilWirtschaft.de.
File formats
gif (static or animated), swf including alternative gif, ad tags,
HTML5, maximum 100 KB
All details concerning file formats can be found at: * IVW, mean value 03-08-/2020
www.TextilWirtschaft.de/specs and on page 41 ** Publisher‘s own data.
*** agof – daily digital facts, mean value 03-08/2020
Ad price list TextilWirtschaft digital 2021, No. 25 18Regular ads 1 2 3 4 Fireplace Superbanner + mobile Wallpaper Skyscraper + Background Color 980 x 150 px + 980 x 150 px + Left or right 980 x 150 px + 300 x 120 px 200 x 600 px 200 x 600 px 2 x 200 x 600 px 2 x rotation € 4,700 2 x rotation € 3,600 2 x rotation € 3,400 2 x rotation € 3,250 Exclusive € 9,100 Exclusive € 6,700 Exclusive € 6,800 Exclusive € 5,700 Ad price list TextilWirtschaft digital 2021, No. 25 19
Regular ads
5 6 7 8
Billboard Billboard Pushdown Billboard Pushdown Video Poster Ad + mobile
940 x 250 px 940 x 500 px (static) 940 x 500 px 940 x 850 px +
320 x 480 px (static)
2 x rotation € 3,500 2 x rotation € 4,000 2 x rotation € 4,900 2 x rotation € 2,900
Exclusive € 5,900 Exclusive € 7,050 Exclusive € 8,600 Exclusive € 5,400
Ad price list TextilWirtschaft digital 2021, No. 25 20Regular ads
9 10 11 12
Medium Rectangle top + mobile Medium Rectangle / Video Ad + mobile Gallery Sponsoring + mobile
300 x 250 px Content Ad 1-5 + mobile 935 x 580 +
MR 300 x 250 px Position 1 300 x 250 px
2 x rotation € 3,400 CA 617 x 250 px + 300 x 120 px 2 x rotation € 4,000
Exclusive € 5,600 Position 1 Exclusive € 6,800 Exclusive € 2,900
2 x rotation € 3,100 Advertisement appears in the booked
Exclusive € 5,200 Position 2 period after every fifth image in all
image galleries on
Position 2 2 x rotation € 3,500 www.TextilWirtschaft.de
2 x rotation € 2,100 Exclusive € 6,000
Exclusive € 3,500
Position 3-5
2 x rotation € 990
Exclusive € 1,500
top
10.1
10.2
Ad price list TextilWirtschaft digital 2021, No. 25 21Native ads
Digital advertorial + mobile
The digital advertorial consists of a prominently placed section
on the website and a corresponding article page, whose design is
based on the screen design of TextilWirtschaft.de.
In close coordination with you, an external editor writes a text
which will be loosened up with pictures and graphics.
€ 8,300
The digital advertorial can be combined with the
Social-Media-Package I.
The creation of the digital advertorial in cooperation with the external editor is
included in the price.
Input for editor: texts, images, graphics, links, contact data, download PDFs etc.
All components of the digital advertorial are marked with "Anzeige"
(advertisement).
Ad price list TextilWirtschaft digital 2021, No. 25 22Native ads
Sponsored Post + mobile
The Sponsored Post is placed in the news section on the website
in the style of an editorial report. The corresponding article detail
page contains an image and content in compressed news
character. On the first day, the Sponsored Post remains on the
news stage, on the second day it passes through it. Afterwards it
remains in the archive of the website. On the third day, the
Sponsored Post will also appear once in the Newsline
TextilWirtschaft today.
€ 6,900
The creation of the Sponsored Post in cooperation with the external editor is
included in the price.
Input for editor: texts, images, contact data, links.
All components of the digital advertorial are marked with "Anzeige"
(advertisement).
Ad price list TextilWirtschaft digital 2021, No. 25 23Native ads
Online special + mobile
With the online specials of TextilWirtschaft you can place
yourself as a sponsor of a certain topic for four weeks in a
suitable environment. The online special is prominently placed
via a stage on the website. You appear with your logo on the
stage and also in the topic overview page. On this topic overview
page you will find all editorial articles about your online special.
As a sponsor you will also appear there with a banner format.
The online special is archived on the website.
Exclusive Sponsoring € 13,500
Part Sponsoring € 4,500
Ad price list TextilWirtschaft digital 2021, No. 25 24Native ads
Social Media Packages + mobile
The Social Media Packages give you access to the channels of
TextilWirtschaft within the social networks. Embedded in the
editorial content you have the opportunity to reach the followers
of TW.
Social Media Package I
• a digital advertorial or sponsored post (see pages 22 and 23)
• one Instagram-Story (max. 8 sequences) inclusive 2 Swipe-Up
Links (1x link of the advertorial/Sponsored Post + 1x link of
your choice)
• a post in the TW feed on LinkedIn or Facebook
€ 13,800
Social Media Package II
• one Instagram-Story (max. 8 sequences) inclusive 2 Swipe-Up
Links
• a post in the TW feed on LinkedIn or Facebook
€ 5,800
All components of the social media packages are marked as “Anzeige“
(advertisement). The Social Media Package is created in cooperation with the
TW marketing team.
Detailed information and specifications can be found at
www.TextilWirtschaft.de/social-media-packages-e
Ad price list TextilWirtschaft digital 2021, No. 25 25Native ads
Showroom Gallery + mobile
The showroom gallery offers you the opportunity to present your
latest collection line to the visitors of TextilWirtschaft.de for
four consecutive weeks.
The showroom gallery consists of the following elements:
• a special stage within the homepage of TextilWirtschaft.de, on
which up to six showroom galleries are placed
• A landing page with contact details and a picture gallery with
up to 20 collection images
• Teaser in the weekly Newsline trend
€ 5,800
Ad price list TextilWirtschaft digital 2021, No. 25 26Lead generation
Whitepaper
Editorial topics from the fields of IT, logistics, e-commerce or
shopfitting are placed on the website in form of a whitepaper
and are offered for download.
The download is used to generate basic leads and is provided
with a corresponding contact form.
The whitepaper includes:
• Duration: 6 weeks
During this time 135 leads are guaranteed: all additionally
generated leads can be accepted on top
• exclusive logo presence within the whitepaper and on the
landing pages
• integration of a 1/1 page image advertisement in the
whitepaper
• Additional media penetration in the form of banner campaigns
on the website and in the newslines
Costs per Lead: € 119
(starting at € 16,065)
The whitepaper is not discountable, agency commission is granted.
A basic lead consists of a title, first name, last name, and email address.
Ad price list TextilWirtschaft digital 2021, No. 25 27Newsline today
2 Each day at 5 pm, TextilWirtschaft Newsline today delivers a news briefing directly to
1 the inboxes of decision makers from across retail and industry.
The Newsline today has 41,888 recipients.*
1 Ear space XXL + mobile € 4,200
630 x 250 px (5 issues)
3
2 Ear space + mobile € 3,500
630 x 100 px (5 issues)
4 3 Sponsoring + mobile € 2,950
520 x 200 px (5 issues)
4 Text/Picture ad + mobile € 2,650
Picture 200 x 175 px (static) (5 issues)
Headline (max. 100 characters incl. spaces)
5 + Text (max. 400 characters incl. spaces)
+ Link
5
5 Content ad + mobile € 2,600 File formats:
520 x 200 px (5 issues) Static gif or jpeg file, no animation,
max. 100 KB.
*Publisher‘s own data 10/2020
Ad price list TextilWirtschaft digital 2021, No. 25 28Newsline trend
2 Newsline trend is published every Tuesday and informs subscribers by e-mail about the
1 trends at the POS. The Newsline trend has 45,602 recipients*.
1 Ear space XXL + mobile € 3,200
630 x 250 px (4 issues)
3
2 Ear space + mobile € 2,700
630 x 100 px (4 issues)
4 3 Sponsoring + mobile € 1,900
520 x 200 px (4 issues)
4 Content ad + mobile € 1,800
520 x 200 px (4 issues)
File formats:
static gif- or jpeg files, no animation,
max. 100 KB.
*Publisher‘s own data 10/2020
Ad price list TextilWirtschaft digital 2021, No. 25 291
Breaking news
1b With the breaking news subscribers immediately receive crucial and particularly
1a important industry events of the day by email.
The breaking news has 18,448 recipients.*
The breaking news is booked for one year. You can choose one of the advertising media:
Ear space XXL, ear space or sponsoring.
1 a Ear space XXL + mobile
1c 630 x 250 px
1 b Ear space + mobile
630 x 100 px
1 c Sponsoring + mobile
520 x 200 px
€ 66,866
File formats:
Static gif- or jpeg-files, without
animation, max. 100 KB.
*Publisher‘s own data 10/2020
Ad price list TextilWirtschaft digital 2021, No. 25 301
Newsline Special
Special business and fashion topics are accompanied by special newslines that provide
focused information on a specific topic area at appropriate times. You have the
opportunity to place yourself in the Newsline Special with three different banner
formats. The Newsline Special has 11,657 recipients*.
2
1 Ear space + mobile € 900
630 x 100 px (1 issue)
2 Sponsoring + mobile € 800
520 x 200 px (1 issue)
3
3 Content ad + mobile € 750
520 x 200 px (1 issue)
File formats:
Static gif- or jpeg-files, without
animation, max. 100 KB.
*Publisher‘s own data 10/2020
Ad price list TextilWirtschaft digital 2021, No. 25 311
Newsletter TextilWirtschaft SPORTS
Sport as a sales driver, profit indicator and innovator is extending its lead in trade
and industry. The transition from fashion to sportswear is fluid and major fashion
trade fairs dedicate entire shows to the trend. TextilWirtschaft SPORTS provides
the relevant business facts, data and background information.
The newsletter TextilWirtschaft SPORTS has 27,823 recipients.*
2
1 Ear space + mobile € 1,900
630 x 100 px (4 issues)
2 Content ad + mobile € 1,300
520 x 200 px (4 issues)
3
3 Advertorial + mobile € 2,300
Picture: (16:9) (4 issues)
Header (about 100 characters incl. spaces)
Short text/Teaser text (about 300 characters incl.. spaces)
Full text for the content (2,500 characters incl. spaces)
Max. 5 pictures (best possible landscape format)
Link
File formats:
Static gif- or jpeg-files, without
animation, max. 100 KB.
Ads in the newsletter
TextilWirtschaft SPORTS are not
discountable and are not included in
current contracts.
Agency commission will be granted.
*Publisher‘s own data 10/2020
Ad price list TextilWirtschaft digital 2021, No. 25 32TW 100
At the turn of the year, TW 100 presents one hundred companies
and individuals selected by the TW editorial staff due to their
outstanding achievements in the fashion industry in recent
months.
Visionaries, pioneers and innovators are recognized. TW 100 is
published in a coffee table book format with a special
distribution at all important trade fairs and events.
Formats and rates:
2/1 page € 16,000
460 mm w x 300 mm h plus 4 mm trim per outer edge
1/1 page € 8,500
230 mm w x 300 mm h plus 4 mm trim per outer edge
TW 100
Publishing date: 30 December 2021
Ad deadline: 14 December 2021
Distributed circulation: 30,000 copies (IVW + special distribution)
Discounts:
The special prices mentioned above apply. No further discounts are granted.
The placements are included in the existing contracts.
Agency commission is granted.
Ad price list TextilWirtschaft 2021, No. 74 33TW bodywear
Bodywear – tradition meets innovation.
The TW bodywear special edition is published twice a year at the
same time as the season’s ordering round. Enjoy the many
different bodywear styles including underwear, nightwear,
swimwear, sports apparel, hosiery and much more.
The editorial focus is on the latest trends, current topics, must-
haves and perennial favourites within the bodywear segment.
The outlook for the following season is always in focus.
Thanks to distribution at selected international and national
locations, your advertising message will reach the relevant
decision makers in the fashion industry.
TW bodywear 1
Publishing date: 22 January 2021
Ad deadline: 28 December 2020
TW bodywear 2
Publishing date: 16 July 2021
Ad deadline: 25 June 2021
Print run: 5,500 copies (Publisher‘s own data)
The special edition TW bodywear can only be booked in combination with
TW 3 or 27. The special edition cannot be booked separately. Ad content can be
changed by arrangement.
Ad price list TextilWirtschaft 2021, No. 74 34TW top fashion
With the special edition TW top fashion, the top fashion specials
from TextilWirtschaft once again come into the hands of
decision-makers and buyers. They inform them to the point
during buying season about the must-haves from the high genre.
With a distribution at selected locations in Germany, Austria,
Switzerland and Italy as well as at trade fairs, your advertising
message hits right into the middle of the order process.
TW top fashion 1
Date of publication: 30 January 2021
Ad deadline: 20 January 2021
TW top fashion 2
Date of publication: 24 July 2021
Ad deadline: 14 July 2021
Print run: 5,500 copies (Publisher‘s own data)
The special edition TW top fashion can only be booked in combination with
TW 3 or 4 or 27 or 29. The special edition cannot be booked separately.
Ad content can be changed by arrangement.
Ad price list TextilWirtschaft 2021, No. 74 35TW elements
Shoes, bags, accessories.
The season in full view. Twice a year the special edition of TW
elements brings together trends, looks, news, business and labels
all in a single issue. High quality, sophisticated and to the point.
TW elements caters to all those who earn their money from
shoes, bags and accessories and is thus an indispensable tool for
the retail buying season. Distributed to selected trade fairs and
directly to decision makers in retail and industry, TW elements
offers the best environment for your advertising message
TW elements 1
Publishing date: 04 March 2021
Ad deadline: 12 February 2021
TW elements 2
Publishing date: 28 August 2021
Ad deadline: 09 August 2021
Print run: 5,500 copies (Publisher‘s own data)
The special edition TW elements can only be booked together with TW 7 or 32.
TW elements cannot be booked separately. Ad content can be changed by
arrangement
Ad price list TextilWirtschaft 2021, No. 74 36Classified ads in print
Classified ads Family ads
Type area: 208 mm width, 270 mm height. The Type area: 193 mm width, 258 mm height.
height of the ad can be chosen individually. The hight of the ad can be chosen individually.
.
mm-rate mm-rate
b/w and colour b/w and colour
€ 5.85 € 8.35
Chiffre
classified ads
€7
Column width: Column width:
1 column = 49 mm 1 column = 59 mm
2 columns = 102 mm 2 columns = 126 mm
3 columns = 155 mm 3 columns = 193 mm
4 columns = 208 mm
Categories:
Rentals, properties, contractProcessing, for sale and wanted etc.
Contact: Contact:
Petra Müller Heike Schmidt Dirk Bornhütter
Phone +49 69 7595-1719 Phone +49 69 7595-1714 Phone +49 69 7595-1713
mueller@TextilWirtschaft.de schmidt@TextilWirtschaft.de bornhuetter@TextilWirtschaft.de
No discounts, as basic rates have already been reduced. Classified ads are not included in current contracts, agency commissions will be granted.
All prices exclude VAT
Ad price list TextilWirtschaft 2021, No. 74 37Payment terms
Payment terms: Rescission: Discounts print Volume
3% discount for payment on advance This order is processed in accordance (booked within a single contract year) • 1 page 3 %
invoice or order confirmation or direct with the General Terms and Conditions • 3 pages 5 %
debit up to the publication date of the published on the Internet at Frequency
www.dfv.de. • 5 pages 10 %
advertisement. • 3 insertions 3%
Deviating from these terms and • 7 pages 15 %
• 6 insertions 5%
conditions, the following applies to • 12 insertions 10 % • 10 pages 20 %
Net within 30 days from date of TextilWirtschaft:
invoice. • 26 insertions 15 % • 12 pages 22 %
Cancellation of print and digital ad • 15 pages 25 %
• 38 insertions 20 %
placements is accepted in written
All prices in this price list are exclusive form and free of charge up to 14 days • 44 insertions 22 % • 17 pages 26 %
of the statutory value added tax. prior to the date of publication. • 52 insertions 25 % • 20 pages 28 %
• 56 insertions 26 % • 30 pages 35 %
In case this deadline is not met, a • 70 insertions 28 % • 52 pages 50 %
Bank: cancellation fee of 50% of the order
Frankfurter Sparkasse volume will be charged. In exceptional
BIC: HEL ADEF 1822 cases, TextilWirtschaft may agree to a
Discounts digital
IBAN: DE56 5005 0201 0000 0349 26 postponement of print and digital
(booked within a single contract year)
placements free of charge, however
this only applies to the current
calendar year. Grading
• € 6,000 3%
• € 12,000 5%
• € 18,000 10 %
• € 25,000 15 %
• € 33,000 20 %
• € 40,000 25 %
• € 48,000 30 %
• € 55,000 35 %
• € 62,000 40 %
TextilWirtschaft discounts can be transferred to bookings on
TextilWirtschaft digital. The reverse is not possible. The most
favourable discount will apply in each case.
Agency commissions will be granted.
Ad price list TextilWirtschaft 2021, No. 74 38Specifications: Print
Book format: Printing and binding: Transmission modes:
230 x 300 mm Cover: sheet-fed of fset Content: Via FTP, email
commercial web of fset (Heat-Set), FTP-Server: das-dfv
Frequency: saddleback stitching Username: das-dfv
Magazine weekly every Thursday Password: dasdfv09
Colours:
Ad closing date and cancellation date: European scale For data volume up to 10 MB, please
Wednesday (10 am) of the week send to artwork@TextilWirtschaft.de
preceding publication Colour sequence:
For current editorial schedule and Black, cyan, magenta, yellow Data Archive:
exact dates see Data will be archived. Unchanged
www.TextilWirtschaft.de/mediakit Dot gain: repeats are generally possible. No data
Colour: guarantee
Please note: At 40%: 16 %
All sizes are quoted exclusive of trim. (Tolerance +/- 4%) Guarantee:
Please add 4 mm for each outer edge. At 80%: 11 % If incomplete or deviating data is
Due to the variations in issue size and (Tolerance +/- 3%) delivered (text, colour, pictures) we
the consequent change in the width of Black: cannot guarantee the final print result.
the inner pages, all texts, logos and At 40%: 19 % Wrong light exposure due to
other items of bleed advertisements (Tolerance +/- 4%) incomplete or wrong placements will
must be placed within at least 10 mm At 80%: 13 % be charged. This also applies to
of the lateral trim edge and 5 mm of (Tolerance +/- 3%) additional lithographic and
the upper and lower trim edge Slight variations in colour are possible composition work as well as for the
due the printing process. production of new proofs.
Delivery date for artwork
Wednesday of the week preceding Paper quality:
publication Cover: wood-free, white, glossy, art You have further technical questions?
paper Content: LWC, semi-fine, matt Please call our hotline at
Formats: coated +49 69 7595-2442
Width x Height in mm plus 4 mm trim
per outer edge Data formats:
We need digital files in PDF/X-3
format, PSO LWC Improved profile.
No open files. Please include all used
typefaces. Half tone pictures need
250 dpi resolution.
Ad price list TextilWirtschaft 2021, No. 74 39Specifications: Print
Glued inserts, Bound inserts, Bound- Bound inserts Bound-through inserts Loose inserts
through inserts and loose inserts Minimum format: 230 mm w x 150 mm h Format: 460 mm w x 300 mm h Minimum format: 105 mm b x 148 mm h
Maximum format: 230 mm w x 300 mm h plus 4 mm trim per outer edge Maximum format: 220 mm b x 297 mm h
Delivery address: Minimum paper weight 90g/m2 Minimum paper weight 90g/m2 Minimum weight: Loose inserts with 2
Westdeutsche Verlags- und Maximum paper weight 115g/m2 Maximum paper weight 115g/m2 pages must have a minimum paperweight
Druckerei GmbH of 150g/m².
Warenannahme Akzidenz, • When producing bound inserts, please • Due to the variations in issue size
Zur Verwendung der TW bear in mind that when smaller than and the consequent change in the • Inserts are inserted automatically..
(please indicate issue) the actual book format, these are width of the inner pages, all texts, • In folded inserts, the final fold is run
Kurhessenstr. 4-6 closed at the top and therefore have a logos and other items of bleed parallel to the journal‘s spine.
64546 Mörfelden-Walldorf trim of 4 mm at the top edge. advertisements must be placed Fanfolded inserts cannot be accepted.
Germany • Due to the variations in issue size and within at least 10 mm of the lateral
trim edge and 5 mm of the upper • Inserts with fabric samples and similar
the consequent change in the width tip-on can only be included by prior
Delivery: 19,000 copies of the inner pages, all texts, logos and and lower trim edge.
agreement with the publisher.
other items of bleed advertisements • With book-size format there is a
must be placed within at least 10 mm trim of 4 mm on each outer edge. • Loose inserts above 125 g/pce on
Delivery date: of the lateral trim edge and 5 mm of request.
Wednesday the week preceding • No processing guarantee possible in
the upper and lower trim edge. the case of incorrect trim or fold. • Other formats on request only and
publication, 10 am with binding sample.
• With book-size format there is a trim • Bound-through inserts with tip-on
of 4 mm on each outer edge. reply card can only be accepted if
Please submit a binding specimen of • No processing guarantee possible in the postcard is attached parallel to Glued inserts:
the glued insert, Bound insert, Bound- the case of incorrect trim or fold. gutter. Minimum format: 60 mm w x 80 mm h
through insert and loose insert for Maximum format: 200 mm w x 200 mm h
inspection well in advance of • Bound inserts with tip-on reply card • Other formats on request only and
can only be accepted if the postcard with binding sample. Maximum weight of the glued insert: 25 g
publication.
is attached parallel to gutter.
• Rates for bound inserts with more • Please allow for a max. adhesive
Bookings are only binding for the tolerance of 10 mm in each direction.
publisher after presentation of the than 12 pages on request.
sample and its approval. Inserts, • Placement of bound inserts on • The distance to the edge of the page
bound-in inserts, bound-through request. and to the bottom must be at least
inserts and supplements which, due to • Other formats on request only and 30 mm.
their format or presentation, give the with binding sample. • Accepted materials:
reader's impression of being part of Reply cards and booklets
the magazine or which contain third- (other possibilities on request).
party advertisements shall not be • Placement: right page
accepted. The client shall be informed • Additionals costs for glued inserts:
immediately if an order is rejected. No discounts or commission
for reply cards € 3.980
You have further technical questions? for booklets € 5.630
Please call our hotline at Rates include postage.
+49 69 7595-2442
Ad price list TextilWirtschaft 2021, No. 74 40Specifications digital
Banner campaign on the website: Video ad campaigns: ▪ The push down functionality must Showroom Galleries:
▪ static jpeg or animated gif files ▪ Video format: .mp4 be provided by the redirect code 1) Landing Page
▪ swf file including an alternative gif ▪ Resolution: 1280 x 720 px and in the iframe. ▪ Brand name
(not all user have a Flash Player!) ▪ Maximum file size: 10 MB ▪ Max. file size: 250 KB ▪ Headline (max. 35 characters
▪ AdTag ▪ Length: preferably 5-30 seconds ▪ Compression Tools: incl. spaces)
▪ HTML5 file Graphics: https://tinyjpg.com ▪ Article picture (Format: 16:9,
▪ Sound: on (video plays silently, Javascript:
▪ max. 100 KB sound can be activated by clicking size: max. 1 MB, without lettering,
https://javascriptminifier.com logo etc.)
▪ URL for linking to your desired on the speaker symbol) CSS: https://cssminifier.com
landing page ▪ Click URL: URL on your preferred ▪ Contact details (max. 1 contact +
Landingpage phone number + e-mail address +
2) Specifications for the video within website link)
Data delivery to ▪ Aspect ratio: 16:9 (4:3 not the redirect
banner@TextilWirtschaft.de at least 3 supported). Widescreen not
recommended. ▪ Format: 940 x 250 px to 2) Picture Gallery
working days before start (Wednesday 940 x 500 px
of the previous week). ▪ Headline (max. 45 characters
Data delivery to ▪ Length: 5 bis max. 30 seconds incl. spaces)
The pixel sizes can be found in your banner@TextilWirtschaft.de at least ▪ Sound: The video starts silently. ▪ Gallery pictures (max. 20), static jpg
offer. 5 working days before start (Monday of sound can be activated (by clicking or png files,
the previous week). on the speaker symbol) size: at least 800 x 600 px (larger
▪ Interaction: pictures will be scaled)
Video starts automatically with ▪ Sequence: If a certain sequence is
Banner campaigns in one of the every page view and expands to
newslines or the newsflash: Billboard Pushdown Video ad: required, please define that via
940 x 500 px image names. Otherwise, any
▪ static gif, jpeg or png file, The same specifications apply as for
"Video Ad Campaign" (see above). sequence is chosen.
no animation Video plays once and does not
▪ max. 100 KB It is also possible to deliver a redirect restart automatically
for the Billboard Pushdown Video Ad. Data delivery to
▪ URL for linking to your desired banner@TextilWirtschaft.de at least
landing page When creating the redirect, please On user interaction ("mouse over")
the video expands / starts again 5 working days before start (Monday of
note the following specifications for the previous week).
both the redirect (1) and the video it until the "mouse out"
Data delivery to contains (2):
banner@TextilWirtschaft.de at least Without user interaction, the video Information on other digital advertising
1) Spezifikationen Redirect
3 working days before start will go back to the regular size (940 formats on request to
(Wednesday of the previous week). ▪ The redirect code is delivered in an x 250 px) after 15 seconds at the banner@TextilWirtschaft.de and in our
iframe and must be functional in latest. digital showroom at
itself. www.TextilWirtschaft.de/digital-showroom
The pixel sizes can be found in your
offer. ▪ The video must be played via an Data delivery to
external server (i.e. not the TW banner@TextilWirtschaft.de at least
server) and should be streamed. 5 working days before start (Monday of
the previous week).
Ad price list TextilWirtschaft 2021, No. 74 41General information Media kit TW research TW JOBS TW conferences & events These media kit can change during the You can find the data of the fashion You can find the job market of You can find the conferences and year. industry at TextilWirtschaft at events of TextilWirtschaft at The up-to-date and binding version of www.TextilWirtschaft.de/TWresearch www.dfvcg.de the media kit can be found at: www.TWJobs.de www.TextilWirtschaft.de/mediakit Editorial schedule The editorial schedule can change during the year. The up-to-date version of the editorial schedule can be found at: www.TextilWirtschaft.de/mediakit Digital showroom You can find an overview of all digital advertising possibilities in our digital showroom at www.TextilWirtschaft.de/digital-showroom TW subscription shop You can find all subscription options in our shop at www.TextilWirtschaft.de/abos Ad price list TextilWirtschaft 2021, No. 74 42
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