MEDIA GUIDE 2020 - NAVC.com
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2020 MEDIA GUIDE
OVERVIEW As the only nonprofit organization fully committed to the veterinary healthcare community, the North American Veterinary Community (NAVC) offers a highly engaging, multi-channel communications and a continuing education portfolio with content to meet every learning style, from live to print and digital.
OUR VISION
NAVC offers the most comprehensive media
and continuing education platform with the Differentiation
highest engagement and access to every part
of the veterinary professional community by: Largest overall platform in
the industry
Delivering the content the veterinary All products and services #1 or #2
community wants, when they want it, and in their respective categories
via the channels they prefer Not-for-profit: every dollar goes
back to the veterinary community
Being the leader in education and news for
the veterinary community Single-media partner with access to
each veterinary audience
Leading the way in new approaches
for advertisers to communicate to the Content for every learning style
veterinary community
OUR MISSION IS STRONGER THAN EVER The North American Veterinary Community (NAVC) is a nonprofit organization that provides world-class continuing professional development and support services for the global veterinary healthcare community.
GROWTH
Online Learning
2 Platforms 7 Live Events
Veterinary Online Video
1 Innovation Council 1 Channel
Journals + Books
9 + Custom Publishing 20+ Industry Partners
NAVC PRODUCT PET
INDUSTRY/
ADVOCACY
STRATEGY
PARENTS
Association Management
Human Events & Concierge
Animal Bond
International Outreach
Certification
NAVC Retriever Job App
PetsPac
Strategy & Consulting
Symposia & Custom
Programming
The Vetty Awards
Veterinary
Innovation Council
MEDIA
VMX
Institute
Today's Veterinary Business Bookstore CONTINUING
EDUCATION Certifications
Today’s Veterinary Nurse Digital VetFolio
Today’s Veterinary Practice NAVC Spark! E-Commerce Summit
Veterinary Advantage Specialty &
Fountain Report Custom Publishing
Education, insights, and tools
to help manage clinic business
ARY BUS
RIN IN
TE E
VE
SS
Today’s Veterinary
Business
NAVC Retriever
AUDIENCE
AND BRAND
STRATEGY VIEW TE
RI
NARY MEDI
C I
IND
USTRY
N
VE
E
Veterinary
With access to every part of the veterinary community, NAVC Media Advantage
Today’s Veterinary
essentially serves as the voice of the industry—a trusted partner for Practice Fountain Report
Today’s Veterinary Specialty
veterinarians, staff, manufacturers, and service providers. We are not Nurse and Custom
driven by profits like other publishers, our success is measured by Publishing
every dollar we put back into the development of our veterinary
community. Clinical education and support Animal health manufacturers,
for veterinary staff distributors, and service providers
THE BRANDS
64,000+ 46,000+
Subscribers Facebook Followers
The types of patients
treated most by TVP
31,000+ readers are Canines (62%),
Email Subscribers followed by Feline (33%),
Today’s Veterinary Practice
Exotic (2%), Equine (2%)*
provides peer-reviewed,
practical veterinary medicine
insights, news and education
that help a veterinarian
96%
stay connected to the latest 60% of readers have been
of readers recommend TVP
products and services. in practice for more than
to a colleague**
10 years**
115,000+ See the editorial calendar at
Monthly Unique Visitors to todaysveterinarypractice.com/
todaysveterinarypractice.com editorial-calendar
BPA Audited | *Source: 2017 Kantar Media Study
**2019 Today’s Veterinary Practice Readers Survey
45,000+ 71,000+
Subscribers Facebook Followers
Today’s Veterinary Nurse
is focused on providing 29,000+ BPA Audited
education, guidance, and Email Subscribers
the latest insights to help
veterinary nurses and
technicians stay connected to
information that will help them
Reaches more veterinary
97%
be successful throughout their
of readers surveyed
veterinary career. nurses, technicians and
recommend TVN to
assistants than any other
a colleague*
audited publication
35,000+
Monthly Unique Visitors to See the editorial calendar at
todaysveterinarynurse.com todaysveterinarynurse.com/
editorial-calendar
*2019 Today’s Veterinary Nurse Readers Survey55,000+ 16,000+
Subscribers Facebook Followers
Grow your market share
using our SoundByte tools
Today’s Veterinary Business
helps practices by providing
27,000+ and help practices have more
actionable advice, tools, Email Subscribers effective and consistent client
and insights that allow conversations
them to grow revenue and
succeed in an evolving,
competitive market. Influence an audience
92%
of readers find the article of early adopters:
lengths to be just right 30,000 practices in the
and applicable to practice* US provide an estimated
$16B of veterinary
care services
21,000+ See the editorial calendar at
Monthly Unique Visitors to todaysveterinarybusiness.com/
todaysveterinarybusiness.com editorial-calendar
*2019 Today’s Veterinary Business Readers Survey7,500 11,000+
Subscribers Facebook Followers
Vet-Advantage is the only
publication focused on
serving the animal health
6,000 Targeted to
distribution channel. We Email opt-ins with Distributor Sales Reps
build a sense of community a 50% open rate
among distributors and
manufacturers providing
brand engagement,
promotional awareness, and
Online product training
94%
educational opportunities. of DSRs use SoundByte
participation by DSRs
sales tools to lead
of over 40%
customer conversations
An Official Publication of the NAVC | AUGUST 2019 | VOL. 11 ISSUE 4 | COMPANION EDITION
GENERATIONAL
CONFLICT
Boomers, Gen Xers, millennials
– how to get through the
generational differences
to establish successful
relationships with veterinary
practice team members
3,000+ See the editorial calendar at
INSIDE
Accelerate! Patterson
National Sales Meeting P8 Monthly Unique Visitors info.vet-advantage.com/
editorial-calendar
Feline health P34
to vet-advantage.com
An interview with
Vets Plus CEO Rajiv Lall P52
*Survey conducted by Beta Zero Research.Spark!, Your Veterinary
News, Your Veterinary Life,
is an innovative way to reach
animal health professionals.
Through our online video
1 million+ views
Spark! Emails Reach across social media
channel on navc.com and
the power of social media, 80,000+ Subscribers and our gallery on
we inspire the veterinary
navc.com/spark
community with in-depth
interviews, lifestyle stories,
product demos and more.
Social Media reach beyond
Get ready to spark ideas and
the NAVC’s 35,000+ Custom content
be part of the conversation!
Facebook community with integration in an exclusive
targeted promotions to and engaging format
animal health professionalsOUR CHANNELS
PRINT A Focused Conversation NAVC Media’s print portfolio delivers content that helps the veterinary team ele- vate their practice, patient care and client service in a proven format that holds a reader’s attention while exploring in-depth content. What Sets Us Apart? Reach. We have more than 180,000 dedicated animal health professionals in our media portfolio. Trust. NAVC educates, empowers and connects the global veterinary community, and delivers a diverse product portfolio to veterinarians, veterinary nurses, veteri- nary technicians and practice managers. Our content is written by nationally recog- nized authors, and in our peer reviewed journals, it is evaluated by boarded experts to provide the most accurate information. We have the trust and respect of our print subscribers because we offer credible information and useful advice to strengthen patient care and build a successful practice. Customization. Yes, we offer display ads, premium positioning, and high impact units such as gatefold covers. But we also have innovative ways to deliver your custom message, including SoundBytes and custom content designed to help prac- tices have more effective client conversations about your products and services.
WEBSITE Connect With a Purpose NAVC Media’s websites help brands have a conversation with our digital audience by publishing content they will read, watch and act on. We connect you to that audience and help your business become a force for positive change in the world of animal health. Active. NAVC Media’s digital audience wants the most up-to-date infor- mation on the things that impact the veterinary community. Our websites are visited by thousands of veterinary professionals each month as they explore our many CE learning events, programs, online courses, breaking news, research, educational articles, and interesting stories. We provide the data, guidance and tools they need to excel in their profession and practice, alongside your brand message. Purpose-Driven. With multiple websites that target specific segments of the veterinary community, we tailor our content, news and educational tools to the specific audience providing more focus. Connect. Our digital platforms are a way to fuel the spread of knowledge and innovation within our profession. By uniting the global veterinary com- munity, NAVC Media websites promote a higher standard for veterinary care across the world. You can be a part of that through custom website content, banner ads and more!
EMAIL Activate the Profession NAVC Media’s emails highlight the latest news on products, industry trends, plus practice management and client service tips in an actionable format from a brand they trust. Access. With more than 80,000 email opt-ins, NAVC Media reaches the inboxes of the industry’s decision-makers. We track open and click-thru rates to see what content is resonating with our audience, and help guide your message. Influence. We cover and promote essential topics in innovative ways, and in turn, inspire and influence veterinary professionals. Activate. Animal Health professionals trust us to provide the most com- prehensive education, research and advice for their practice. This content enables them to employ best practices, tools and skills to make their prac- tices successful and to improve the health of their patients. We can run your actionable message with ours in editorial emails, or in a custom email with 100% share of voice.
SOCIAL MEDIA Join the Community NAVC Media’s social media platforms are a way to communicate and con- nect with our entire veterinary community, and to fuel the spread of knowl- edge and innovation within our profession. Community. Our social media audience numbers 164,000 followers and is growing rapidly, with 30,000 social media interactions, including comments, shares, likes and clicks. Engage. We promote essential topics in shorter, more engaging formats, and measure audience engagement to determine what resonates. Influence. Our connected community shares good content, best practices and useful tools, which benefits and influences veterinary professionals—and in turn, the lives of the animals they serve and help. You can be part of the conversation with promoted posts, targeted ad campaigns, or community activating contests and sweepstakes.
CUSTOM INSIGHTS, EVENTS + VIDEO! Endless Possibilities Video is the fastest-growing segment across all digital channels, and we en- gage our audience through Spark!, which features videos that educate, in- spire and influence. We also offer varying ways to get direct feedback from our community through our Custom Audience Insights research offerings, and in 2018, we launched our first NAVC Media summit event, bringing tar- geted education options to a select group of attendees.
Chris Kelly Doreen Carpenter
YOUR
GROUP PUBLISHER ASSOCIATE PUBLISHER
ckelly@navc.com dcarpenter@navc.com
T: +1.770.335.5445 T: +1.816.896.6757
NAVC Allyson Archambault
SENIOR ACCOUNT EXECUTIVE
aarchambault@navc.com
Chelsea Elbert
SENIOR ACCOUNT EXECUTIVE
celbert@navc.com
MEDIA
T: +1.407.748.9810 T: +1.918.230.1005
Paige Ellington
TEAM
ACCOUNT EXECUTIVE
pellington@navc.com
T: +1.404.550.66492020 PRODUCTION SCHEDULES Today’s Veterinary Practice Today’s Veterinary Business Issue Ad Space Close Material Due Issue Ad Space Close Material Due January/February 11/25/2019 12/5/2019 December/January 10/18/2019 10/25/2019 March/April 1/23/2020 1/28/2020 February/March 12/11/2019 12/18/2019 May/June 3/19/2020 3/26/2020 April/May 2/13/2020 2/20/2020 July/August 5/20/2020 5/27/2020 June/July 4/15/2020 4/22/2020 September/October 7/15/2020 7/22/2020 August/September 6/17/2020 6/24/2020 November/December 9/9/2020 9/16/2020 October/November 8/20/2020 8/27/2020 January/February (2021) 11/25/2020 12/2/2020 December/January 10/14/2020 10/21/2020 Today’s Veterinary Nurse Issue Ad Space Close Material Due Winter 2020 (Dec/Jan/Feb) 10/29/2019 11/5/2019 Spring 2020 (Mar/Apr/May) 2/11/2020 2/18/2020 Summer 2020 (Jun/Jul/Aug) 4/22/2020 4/29/2020 Fall 2020 (Sep/Oct/Nov) 8/12/2020 8/19/2020 Winter 2021 (Dec/Jan/Feb ’21) 10/22/2020 10/29/2020
2020 PRODUCTION SCHEDULES Veterinary Advantage All Species Edition – Print Veterinary Advantage All Species Edition – Digital Issue Ad Space Close Material Due Issue Ad Space Close Material Due December 2019 10/30/2019 11/6/2019 Winter 2020 11/13/2019 11/20/2019 February 2020 1/23/2020 1/30/2020 Spring 2020 2/26/2020 3/4/2020 April 2020 3/4/2020 3/11/2020 Summer 2020 6/10/2020 6/17/2020 June 2020 4/29/2020 5/6/2020 Fall 2020 9/9/2020 9/16/2020 August 2020 7/1/2020 7/8/2020 Winter 2021 11/20/2020 12/2/2020 October 2020 9/2/2020 9/9/2020 December 2020 10/28/2020 11/4/2020
PRINT ■ Call your representative. Other custom opportunities available.
PRINT ADS
Cover 2 – Inside Front $10,656 $9,281 $11,375 $7,125
Cover 3 – Inside back $9,378 $8,168 $10,010 $7,125
Cover 4 – Back Cover $11,509 $9,281 $12,285 $7,125
Opposite Table of Contents
N/A $8,168 $10,010 $7,125
Page 1 OR 2
2-Page Spread $15,345 $13,365 $16,380 $12,290
Full Page Color $8,525 $7,425 $9,100 $6,225
Junior Page Color $7,246 N/A N/A N/A
1/2 Page Horizontal or Vertical Color $5,328 $4,455 $5,460 $5,115
1/4 Page Vertical Color $2,984 $2,599 $3,185 $3,434
Sponsored Content Full Page $6,225
Product Review Full Page $6,970
Product Review 1/2 Page $5,894PRINT ■ Call your representative. Other custom opportunities available.
PRINT ADS CONTINUED
Product Information/Disclaimer
$3,025 $3,150 $4,900 $1,900
Full Page (B&W)
Product Information/Disclaimer
$2,296 N/A N/A N/A
Junior Page (B&W)
Product Information/Disclaimer
$1,815 $1,890 $2,940 $1,400
1/2 Page (B&W)
Product Information/Disclaimer
$1,328 $1,383 $2,151 $900
1/3 Page (B&W)
Product Information/Disclaimer
$1,134 $1,181 $1,838 N/A
1/4 Page (B&W)PRINT ■ Call your representative. Other custom opportunities available.
INSERTS/SUPPLEMENTS/OUTSERTS
SoundByte $9,675
Double-sided perforated insert $12,100 $11,250
Includes Video
4 per issue, first come, first serve basis
PREMIUMS
Special Covers Barn Door
Please call for quote. Available for all brands.
Polybag included
Special Cover Gatefold Front – 3 Pages
Please call for quote. Available for all brands.
Polybag not required
Special Cover Gatefold Back – 4 Pages
Please call for quote. Available for all brands.
Polybag not required
Cover Tip
Please call for quote. Available for all brands.
Advertiser Supplied, Polybag included
6” Belly Band
Please call for quote. Available for all brands.
Advertiser Supplies, Polybag includedRATES ■ Call your representative. Other custom opportunities available.
DIGITAL EDITION
2-Page Spread $8,990
Full Page Color $4,290
1/2 Page Color $3,090
1/4 Page Color $2,190
Marketplace $1,200
Sponsored Content Full Page $5,500
Product Review Full Page $5,250
Product Review 1/2 Page $4,000
Product Information/Disclaimer
$900
Full Page (B&W)
Product Information/Disclaimer
$750
1/2 Page (B&W)
Product Information/Disclaimer
$450
1/3 Page (B&W)DIGITAL ■ Call your representative. Other custom opportunities available.
DIGITAL
Run of Site, Leaderboard
$1,000/month $1,000/month $1,500/month $1,900/month
Standard: 728 x 90
Run of Site, Medium Rectangle
$800/month $800/month $1,125/month $1,500/month
300 x 250
Run of Site, Half Page Banner
$800/month $800/month $1,125/month $1,500/month
300 x 600
eNewsletter Leaderboard
$1,200/send $1,250/send $2,500/send $1,500/send
728 x 90
eNewsletter Sponsored Content $1,200/send $1,800/send $1,800/send $1,200/sendDIGITAL ■ Call your representative. Other custom opportunities available.
DIGITAL CONTINUED
Custom eBlast $3,500/send $3,500/send $4,000/send
Topic Targeted Custom Emails
- Cardiology, Dentistry, Dermatology,
Diagnostics, Equine, Gastrointestinal, Imaging,
Starting at $2,500
Infectious Disease & Immunology, Large Animal
& Small Ruminants, Nutrition, Oncology, Pain
Management, Parasitology & Senior Care
Custom Audience Insights Starting at $12,500 Starting at $12,500 Starting at $12,500 Starting at $12,500
Lead-Generating Facebook Sweepstakes
Please call for quote. Available for all brands.
Limited to one (1)/month/brand
Facebook Ad Campaign Starting at $2,000 Starting at $2,000 Starting at $2,000 Starting at $2,000
Training Basic Package - Advertisers $8,200
Training Basic Package - Non-Advertisers $10,200
Total Amount to be Award +
Training Incentive Fulfillment Cost $2.50/card
Webinar Basic Package Please call for quote. Available for all brands.THE SPECS
PRINT
DISPLAY | Today’s Veterinary Nurse & Today’s Veterinary Practice
Artwork Format:
Magazine Mechanicals Display Ads
High resolution PDF (PDF X1A with at least Acrobat
5/PDF 1.4) is preferred.* Make sure that fonts and Trim Size 8.125" × 10.875" Bleed Bleed Trim
images are embedded and image backgrounds are
set to ‘NONE.’ Images must be CMYK, at least 300 Bleed Size 8.375” × 11.125” Full page 8.375” × 11.125” 8.125” × 10.875”
dpi, and all image trapping values correctly set as Binding Perfect bound 2-page spread 16.5” × 11.125” 16.25” × 10.875”
either knockout or overprint. When exporting PDF,
under “Marks and Bleeds”, change “Offset” to .125. Safety .5” from each edge 1/2 page spread 16.5” × 5.5” 16.25” × 5.375”
Color Bars can be turned off.
Inside Stock 45 lb 1/3 page* 3” × 11.125” 2.75” × 10.875”
*If provided artwork requires text alterations (e.g.
inserting page numbers) please deliver an InDesign Insert** 8.375” × 11.125” 8.125” × 10.875”
or Illustrator package that includes links and fonts.
Non Bleed Width Depth
1/4 2-page spread 15.25” × 10”
V
1/3 1/2 1/2 page vertical 3.5” × 10”
V V
1/2 page horizontal 7.125” × 4.75”
1/2 H
1/3 page vertical 2.25” × 10”
1/4 page vertical 3.5” × 4.75”
2-Page Spread 1/3
Full Page
With Bleed V
Half-Page Spread *Keep valuable content within .25” of trim
With Bleed **Maximum insert paper weight: 80lb. Printed material quantity including bindery
spoilage: 42,650PRINT
PREMIUM | Today’s Veterinary Nurse & Today’s Veterinary Practice
Bleed Trim Cancellations
Cancellations or changes in orders may not be made by the advertiser or
Cover Tip* 8.25” × 11” 8” × 10.75”
agency after the published closing date.
Barn Door Cover* Contact your representative for instructions
Gatefold Cover* Terms
All charges for space are due 30 days from invoice date (same as actual
Inside Front Cover 8.125” × 11.125” 7.875” × 10.875” date of issue) for recognized companies who have established credit. Any
Flap Outside and Inside 7.875” × 11.125” 7.625” × 10.875” non-display ad charges, such as ad creation, reprints, classifieds, etc., are
to be prepaid.
6” Belly Band 18” length and up to 6” depth
Rate Adjustment
Electronic Ad Transmittal The rate for contracted ads during a contract year will be adjusted to
Please email digital proof to Today’s Veterinary Nurse, TVNurse_Ads@NAVC.com reflect the actual numbers of ads run.
or Today’s Veterinary Practice, TVP_Ads@NAVC.com
Publisher’s Approval
Ads are accepted upon the representation that the advertiser and
Artwork Format:
agency have the right to publish the contents thereof. In consideration of
High resolution PDF (PDF X1A with at least Acrobat 5/PDF 1.4) is preferred.* Make sure that
fonts and images are embedded and image backgrounds are set to ‘NONE.’ Images must
publication, the advertiser and agency agree to indemnify and hold the
be CMYK, at least 300 dpi, and all image trapping values correctly set as either knockout or publisher harmless against any expense or loss by reason of any claims
overprint. When exporting PDF, under “Marks and Bleeds”, change “Offset” to .125. Color Bars arising out of publication.
can be turned off.
The publisher reserves the right to reject or cancel any ad, insertion order,
*If provided artwork requires text alterations (e.g. inserting page numbers) please deliver an space reservation, or position commitment at any time without cause. The
InDesign or Illustrator package that includes links and fonts. publisher reserves the right to insert the word “Advertisement” above or
below copy that is not easily recognized as advertising.
*Instruction sheets availablePRINT
DISPLAY | Today’s Veterinary Business
Artwork Format:
Magazine Mechanicals Display Ads
High resolution PDF (PDF X1A with at least Acrobat
5/PDF 1.4) is preferred.* Make sure that fonts and Trim Size 10.5” × 14” With Bleed W Bleed H W Trim H
images are embedded and image backgrounds are
set to ‘NONE.’ Images must be CMYK, at least 300 Bleed Size 10.75” × 14.25” Full page 10.75” × 14.25” 10.5” × 14”
dpi, and all image trapping values correctly set as Binding Saddle stitched Junior 7.7” × 10.25” 7.45” × 10.125”
either knockout or overprint. When exporting PDF,
under “Marks and Bleeds”, change “Offset” to .125. Safety .5” from each edge 1/2 page horizontal 10.75” × 7.125” 10.5” × 6.875”
Color Bars can be turned off.
Inside Stock #45 pubgloss 1/2 page vertical 5.15” × 14.25” 5.125” × 14”
*If provided artwork requires text alterations (e.g.
inserting page numbers) please deliver an InDesign
or Illustrator package that includes links and fonts. Non Bleed
Full page 9.5” × 13”
Junior 7.0” × 9.5”
Full Page
Full Page 1/2 page horizontal 9.375” × 6.375”
Bleed
1/2 H
1/2 H 1/2 page vertical 4.6” × 13”
Bleed
1/4 page 4.6” × 6.375”
Marketplace 4.625” × 3”
Marketplace
1/2
1/2
Junior V
Junior V
Bleed Bleed
1/4
VPRINT
PREMIUM | Today’s Veterinary Business
Bleed Trim Cancellations
Cover Tip* 10.5” × 14.25” 10.375” × 13.875” Cancellations or changes in orders may not be made by the advertiser or
agency after the published closing date.
Barn Door Cover* Contact your representative for instructions
Gatefold Cover* Terms
All charges for space are due 30 days from invoice date (same as actual
Inside Front Cover 10.5” × 14.25” 10.25” × 14” date of issue) for recognized companies who have established credit. Any
Flap Outside and Inside 10.25” × 14.25” 10” × 14” non-display ad charges, such as ad creation, reprints, classifieds, etc., are to
be prepaid.
6” Belly Band approx 23” length and up to 6” depth
Rate Adjustment
The rate for contracted ads during a contract year will be adjusted to reflect
Electronic Ad Transmittal
the actual numbers of ads run.
Please email digital proof to TVBiz_Ads@NAVC.com
Publisher’s Approval
Artwork Format: Ads are accepted upon the representation that the advertiser and agency
High resolution PDF (PDF X1A with at least Acrobat 5/PDF 1.4) is preferred.* Make sure that have the right to publish the contents thereof. In consideration of publication,
fonts and images are embedded and image backgrounds are set to ‘NONE.’ Images must the advertiser and agency agree to indemnify and hold the publisher
be CMYK, at least 300 dpi, and all image trapping values correctly set as either knockout or harmless against any expense or loss by reason of any claims arising out of
overprint. When exporting PDF, under “Marks and Bleeds”, change “Offset” to .125. Color Bars publication.
can be turned off.
The publisher reserves the right to reject or cancel any ad, insertion order,
*If provided artwork requires text alterations (e.g. inserting page numbers) please deliver an
space reservation, or position commitment at any time without cause. The
InDesign or Illustrator package that includes links and fonts.
publisher reserves the right to insert the word “Advertisement” above or
below copy that is not easily recognized as advertising.
*Instruction sheets availablePRINT
DISPLAY | Veterinary Advantage
Artwork Format: Magazine Mechanicals Display Ads
High resolution PDF (PDF X1A with at least Acrobat
Trim Size 8.125” × 10.875” Bleed W Bleed H W Trim H
5/PDF 1.4) is preferred.* Make sure that fonts and
images are embedded and image backgrounds are Bleed Size 8.375” × 11.125” Full page 8.375” × 11.125” 8.125” × 10.875”
set to ‘NONE.’ Images must be CMYK, at least 300
Binding Perfect bound 2-page spread 16.5” × 11.125” 16.25” × 10.875”
dpi, and all image trapping values correctly set as
either knockout or overprint. When exporting PDF, Safety .5” from each edge 1/2 page spread 16.5” × 5.5” 16.25” × 5.375”
under “Marks and Bleeds”, change “Offset” to .125.
Color Bars can be turned off. Inside Stock #70 pubgloss 1/3 page* 3” × 11.125” 2.75” × 10.875”
*If provided artwork requires text alterations (e.g.
Insert** 8.375” × 11.125” 8.125” × 10.875”
inserting page numbers) please deliver an InDesign
or Illustrator package that includes links and fonts.
Non Bleed Width Depth
2-page spread 15.25” × 10”
1/4
V 1/2 page vertical 3.5” × 10”
1/3 1/2
Full Page V V 1/2 page horizontal 7.125” × 4.75”
1/3
1/2 H Sq. 1/3 page vertical 2.25” × 10”
1/4 page vertical 3.5” × 4.75”
Marketplace 3.5” × 2.75”
Marketplace
2-Page Spread 1/3 Product Reviews
With Bleed V
Half-Page Spread 1/3 page vertical 2.65” × 10.35”
With Bleed
1/3 page square 4.48” × 4.48”PRINT
PREMIUM | Veterinary Advantage
Bleed Trim Cancellations
Cancellations or changes in orders may not be made by the advertiser or
Cover Tip* 8.25” × 11” 8” × 10.75”
agency after the published closing date.
Barn Door Cover* Contact your representative for instructions
Gatefold Cover* Terms
All charges for space are due 30 days from invoice date (same as actual
Inside Front Cover 8.125” × 11.125” 7.875” × 10.875” date of issue) for recognized companies who have established credit. Any
Flap Outside and Inside 7.875” × 11.125” 7.625” × 10.875” non-display ad charges, such as ad creation, reprints, classifieds, etc., are to
be prepaid.
6” Belly Band 18” length and up to 6” depth
Rate Adjustment
The rate for contracted ads during a contract year will be adjusted to reflect
Electronic Ad Transmittal the actual numbers of ads run.
Please email digital proof to Veterinary Advantage Magazine, VAM_Ads@navc.com
Publisher’s Approval
Artwork Format: Ads are accepted upon the representation that the advertiser and agency
High resolution PDF (PDF X1A with at least Acrobat 5/PDF 1.4) is preferred.* Make sure that have the right to publish the contents thereof. In consideration of publication,
fonts and images are embedded and image backgrounds are set to ‘NONE.’ Images must the advertiser and agency agree to indemnify and hold the publisher
be CMYK, at least 300 dpi, and all image trapping values correctly set as either knockout or harmless against any expense or loss by reason of any claims arising out of
overprint. When exporting PDF, under “Marks and Bleeds”, change “Offset” to .125. Color Bars publication.
can be turned off.
The publisher reserves the right to reject or cancel any ad, insertion order,
*If provided artwork requires text alterations (e.g. inserting page numbers) please deliver an
space reservation, or position commitment at any time without cause. The
InDesign or Illustrator package that includes links and fonts.
publisher reserves the right to insert the word “Advertisement” above or
below copy that is not easily recognized as advertising.
*Instruction sheets availableSOUNDBYTES
Today’s Veterinary Business, Today’s Veterinary Nurse & Veterinary Advantage
In addition to advertising, Today’s Veterinary Business,
Today’s Veterinary Nurse and Veterinary Advantage Over 50 million
satisfied patients. 1
provide sponsored content opportunities to help you deliver Plus Rudy.
Reliability meets palatability in new CLAVAMOX CHEWABLE
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SoundBytes model effective staff-to-pet owner or sales Electrosurgical Generator
Feature/Function:
CLAVAMOX CHEWABLE has an overall voluntary
representative to practice professional conversations.
The Bovie A2350-V is the premier electrosurgery unit (ESU) from Bovie for
Feature/Function: Animal Health procedures acceptance rate of 83%, **,2 featuring the same pork-
AlphaTRAK 2 is specifically calibrated and validated liver-flavored base as RIMADYL® (carprofen) Chewable.
• Intended for cutting, coagulation, ablation of a variety of tissues
for dogs and cats for accurate readings. Benefit:
• Suitable for general procedures, tumor removals, and gingivectomy CLAVAMOX CHEWABLE is a highly palatable
» Benefit: procedures performed in an operating suite and procedure room
• Engineered with the technology and safety of more expensive
medication that pets will love!
Provides accurate blood glucose readings (BG), Feature/Function:
leading to better patient outcomes. electrosurgical units but economically priced for animal health practice Easy-to-Administer
Benefit:
The easy-to-administer, highly palatable CLAVAMOX
Specifications
Feature/Function: CHEWABLE provides relief to pet owners from the
stress and anxiety of struggling to medicate their pets.
AlphaTRAK 2 makes monitoring BG levels at home
easy and accurate. Feature/Function:
» Benefit: Same strengths, dosing, efficacy of original CLAVAMOX Tablets.
Benefit:
#1 prescribed veterinary antibiotic.3
If pet owners are able to easily monitor their pet’s
Trim Size 7.25” × 10.25”
BG levels at home and provide accurate data to their
veterinarians, veterianarians can more confidently Feature/Function:
manage their diabetic patients leading to better CLAVAMOX CHEWABLE is available in 100-count boxes
patient outcomes. instead of 210-count boxes like the original.
Benefit:
Smaller box size reduces inventory costs and losses
associated with unused, expired tablets.
Bleed Size
Feature/Function:
7.5” × 10.5” As the pet-specific meter provider, Zoetis offers more
than just a meter: Zoetis offers service and support.
IMPORTANT SAFETY INFORMATION: People with known
hypersensitivity to penicillin or cephalosporins should avoid
» Benefit: exposure to CLAVAMOX. Do not use in animals with a history
of allergic reactions to penicillins or cephalosporins.
The additional support from Zoetis helps ensure See Brief Summary of full Prescribing Information on page XX.
Live Area 6” × 9.25”
that all product information is provided up front
– allowing the pet owner and veterinarian to do
their own research about it – and having a support *Not actual size.
phone number means that any additional questions **One hundred twelve (112) dogs with 1567 total tablet administrations successfully completed the study and were included in the data summary.
can be addressed quickly. Of the 1567 doses administered, CLAVAMOX CHEWABLE tablets were fully consumed within five minutes 82.51% of the time. Tablets were fully
Sound
consumed within two minutes 81.17% of the time. The percent acceptance was consistent over 14 doses (seven days). For the first dose given,
93/112 dogs (83.04%) consumed the entire dose within two minutes. For the last (14th) dose, 89/111 dogs (80.18%) consumed the entire dose
Safety: Perforation is set at .375” from gutter edge
1-888-ZOETIS1 (963-8471) • www.AlphaTRAKmeter.com within two minutes, indicating that tablet acceptability continued over time without development of aversion to the tablet(s).
Feature:
All trademarks are the property of Zoetis Services LLC or a related company licensor unless otherwise noted.
Feature: Feature: 1. Zoetis Data on File, 2005-2015. 50 million CLAVAMOX Tablets estimated from units sold and dispensed at label dose.
©2018 Zoetis Services LLC. All rights reserved. ATK-00208 Specialized Laparoscopic Mode Dual Monopolar Spray Activation Patient Safety Features 2. Data on file, Study No. A163C-US-13-170, Zoetis Inc.
» Benefit: » Benefit: » Benefit: 3. Kynetec (formerly Ipsos) Research, Zoetis Custom Multi-Brand Health Quantitative Research Report, Dec 2016.
The Cut II specialized The Bovie A2350-V offers Bovie FDFS™ – The tissue sensing All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted.
laparoscopic mode is engineered simultaneous activation in spray technology measure tissue 5 ©2017 Zoetis Services LLC. All rights reserved. AIF-00492
with a lower voltage than with audible activation tones. The million times a second and adjusts
competitive units reducing the simultaneous delivery produces to varying impedances 5000 times
risk of alternate site burns and equal and even power outputs in a second for accurate energy
1-888-ZOETIS1 • www.clavamoxchewable.com/tvb
increasing patient safety during each accessory, for a safer delivery delivery. Automatic system self-
minimally invasive procedures. of dual monopolar energy. checks upon powering up the unit.
Sound www.boviemedical.com/animal-health-dev
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