Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
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Kilmore Art Expo 2021
16 – 18 April 2021: Memorial Hall Kilmore
www.kilmoreartexpo.com
Presentation to Southern Mitchell Rotary Club
and Kilmore Art Society
Kilmore Art Expo 2021
ART EXPO ONLY
Brought Forward = $4,635
NET PROFIT 2021 = $30,014
Available for distribution = $34,649
AGREE DISTRIBUTION $10,000 each Rotary / Art Society
Balance carried forward = $14,649 *
* Could be further distribution of funds
Planned Capital Expenditure: Lights, Covers, Hooks.
Extraordinary Expenditure:
On-line Entry & Exhibition Admin System / Improve Website
Kilmore Art Expo 2021: Profit
Catalogue
40000
Café Profit
35000 Visitor Entry **
30000 Sponsorship *
Raffle
25000
Commission
20000
Artist Entries
15000
**Includes Est $ for
10000 Art & Roses Tours
* Sponsorship (less
5000
Awards)
0
2016 2017 2018 2019 2021
• Artist Entries continue strongly, with in total entries up (sculpture) and $ charged from $10 to $15.
• Commission increased with sales very strong. Averaged $15,000 in 2017-19, this year $31,600.
• Sponsorship continues to strengthen with extra sponsors and increased charges for sponsorship.
• ‘Event Visitation’ increased, and positive result for Raffle sales. Need to maintain profit growth.
Kilmore Art Expo 2021: Artistic Values • Artistic Director, Helen Miles, along with Cheryl Eve and the Art Society Team achieved an impressive exhibition. Three Judges: Painting Linda Weil, Photography Ray Fagg and Sculpture Gillian Govan. • High number of entries in total ... 386 across all categories (13% increase) and the quality maintained, with average price per entry high, particularly in Sculpture. • A record level of sales. In previous years 10 – 12 % of entries were sold, whereas this year the figure was 17% for paintings, 23% for Photography and 15% for Sculpture. • Very positive comments from most visitors, sponsors and artists about the Award Winner – Best in Show Interesting exhibits and the presentation. Title: ‘Serenity’ Artist: Marija Patterson
Kilmore Art Expo 2021: Artistic Values
• Chris Anderson initiated our new Sculpture
Section, which was very well received .
• To include this – no glass art, woodwork, craft
or prints were displayed in this 2021 Art Expo.
• Committee has agreed to include Sculpture in
2022. Experience in 2021 will help improve the
use of the whole exhibition space.
Best Sculpture – ‘Drinking Giraffe’
• Plan to increase specific Sculpture Awards Artist: Aukje VanVark
e.g. Youth and Australian Wildlife.
• Photography was again included in the
exhibition and this year saw increased entries
and photography sales were popular.
• Major disappointment was no Youth Award
entries in Photography and Youth Painting
entries also low this year. Agreed to have a
specific plan to promote this for 2022.
Part of Sculpture Display
Kilmore Art Expo 2021: Entries / Pickup
• Administration for painting Delivery ran
smoothly. Art Society team did a great job
receiving & hanging paintings, photos and
organising sculpture before the Expo.
• Trish Heaslip managed receipt of Entry
Forms. Many are submitted electronically &
payment by direct debit, but manual system
for admin at collection and artist payments.
Art Society team received and hung 288 Paintings,
• Have agreed to investigate Gallery 24/7 and 51 Photographs and displayed 47 Sculpture entries.
other web based / computer based systems
for entry / collection / payments to artists.
• Art collection process at close of Expo was
reasonably good for buyers, BUT need to
have greater control over runners and
queuing / collection unsold work by artists.
• Dismantling of displays and packing up of
stands / electronics completed in good time.
Kilmore Art Expo 2021: Catalogue
• Catalogue compiled by Cheryl Eve
and Trish Heaslip and they also
organised the systems for receipt
of entries and sales.
• The work involved in encouraging
advertisers for catalogue and
getting payment is very hard. The
system / approach will be
reviewed in 2022.
• Catalogue Advertising $ revenue
similar to 2019 at $2,800. This
more than covers printing costs at
$1,265. Importantly: Catalogues are given to each Visitor on
Involves local businesses arrival at the Hall, along with People’s
Choice selection and Door Prize Ticket.
Need to give all businesses a
‘Certificate of Appreciation’.
Kilmore Art Expo 2021: Art Sales
• Sales Desk was controlled by a team
from The Art Society and Treasurer
Geoff Burgess for the weekend.
• The entries and sales procedures
needs improvement to achieve
smooth administration of sales.
• Paintings Sales were 71% higher than
2019. Record 17% entries were sold.
• Photography sales were also a
record, with 12 out of the 51 entries
sold - this is 24% of entries. Sales Desk: Lorraine Nagle, Frances
Natanni and Trish Heaslip, along with Geoff
• As a new section, Sculpture was a Burgess were busy throughout Expo
great success, with 7 of the 47 entries
sold - this represents 15%.
Kilmore Art Expo 2021: Preview Night
• No formal presentation was conducted,
due to COVID restrictions (to avoid
crowding).
• Award winning art work, along with the
Sponsor’s logo were shown in a large
continuous visual presentation on stage.
• There was still the opportunity to enjoy
excellent art, live music from classical
guitarist Alejandro Aguanta, great food
and good company.
• The Committee, Artists and Sponsors
were all thanked. The event was well
received & Simon Doyle, Rotary Preview Night 2021
President, did a great job as M.C. Featured classical guitarist
Alejandro Aguanta
• Attendance count was estimated at 150 –
170, slightly higher than 2019.
Kilmore Art Expo 2021: Preview Night
• Opening Night catered for by Tony
Cozzolino and his team. The bar was
operated by Peter Jackson – ably
supported by Trevor and Bob.
• Again several Kilmore International
School students acted as serving staff.
Guest Judge for Sculpture,
Gillian Govan, officially opened
the Expo and spoke briefly on
the new Sculpture Section and
the merits of the winning ‘Best
in Show’ artwork.Kilmore Art Expo 2021: Logistics
• Set up of Hall:
Efficient installation of stands and lighting
again this year. All finished on Monday
(except rearranging Supper Room).
• Stands & Lights:
All our own lights were used, but need to
assess support for lights in Supper Room.
Logistics Team was led by Rotary’s Noel
• Last two years has been quicker Baker, Tony Cozzolino and Gary Gradsack.
hanging, due to new hanging system.
This gives more time for assessing space,
positions, hanging and judging.
• Now independent with equipment, but
need new supports for lighting in Supper
Room, safer hooks for artwork at top of
stands and to repair /replace covers
before next year.Kilmore Art Expo 2021: Raffle
Raffle Prize 2021:
Title: ‘Mill Street’
Acrylic Painting by
Jayne Henderson
Valued at $1,200
• 2021 Ticket Sales were $4,513 … higher than recent years …. in 2019
($3,234), 2018 ($4,039) and matching the record set in 2017 $4,578
• Ros Stewart led the Raffle Campaign. We achieved the record with a large
team of supporters, using a range of locations and markets.
• Future plan is to sell books to local businesses and in more markets,
locations.Kilmore Art Expo 2021: Door Entry
%
2016 2017 2018 2019 2021 Change
Visitor ($)
1,841 1,414 1,515 1,680 5,502 +70%
Daytime
Visitor ($) Incl Inc
1,200 1,375 1,670 1,550
Award Preview above above
No. Door Prize
427 N/A 331 405 514 +27%
tickets
• Ros Stewart and community volunteers organised admissions and COVID rules.
• Many more visitors, with increase in $ income and in Door Prize tickets. Helped
by targeted social media and ‘high street’ visibility posters, truck sign.
• Income $ for Preview Night v. Daytime Visitors was not recorded separately on
Eftpos machine and counter numbers not consistently taken. NOTE: Admission
prices increased in 2019, from $20 to $25 for Award Night and Daytime Price
from $7 from $5 (Concession $4 from $3), so this $ increase very positive.
• Analysis from postcodes, shows 33% from outside Mitchell Shire, compared with
10% in 2019 - again positive result. Roslyn Stewart to update Visitor Database.
• Denise & Lorraine to develop communication in non-traditional and social media.Kilmore Art Expo 2021: Café Managed by Tony Cozzolino and assisted by Kim Cozzolino, Gary Gradsack and lots of others!!! • COVID restricted our ability to have seating in Hall. ‘Take Away Packs’ were created and $ donations given by Committee, Rotary & Art Society Members covered most costs. • Major drop in number of customers, with no • All at work in the kitchen, serving food, café seating inside on Saturday and only washing up …… and always with a smile! one table & chairs on Sunday - in Hallway. Tables & seating outside, but pretty cold to sit around. • Café sales still good, despite constraints, Record was set in 2017(at $2,500) : 2021: Profit - $1,074 2019: Profit - $1,680 2018: Profit - $1,570
Kilmore Art Expo 2021: Sponsors
Platinum Sponsor
• Total Sponsorship this year was $20,469 –
with revenue $19,969 and ‘in kind’ $500. Major Sponsors
Higher than the previous two years.
• Our largest sponsor Kilmore Racing Club,
upgraded to Platinum Sponsor and made
verbal commitment for several years.
• New Sponsor of Sculpture Expo - Inland
Rail equivalent to Gold Sponsor, with
Major Sponsor and Supporters cost up.
• Several other sponsors again this year -
Metro Freight Lines, Lavender Hill Farm,
Val & David Corke.
• Also sponsors in kind, provided Framing Supporters
vouchers (Kilmore Picture Framers and
Milners Framing Broadford) along with 2 X
Nestle Gift baskets valued at $200 each.Kilmore Art Expo 2021: Publicity
• Further develop on-line media to communicate
with artists and potential visitors.
Website: well maintained by Lorraine Nagel
Facebook page: active with Denise Daday
Need to develop – update thro’ the year.
• Review media cost for 2022. Review for future:
Retail flyers / postcards (Retail posters?)
Road signage / Shire Event signs
Street signs last week, A Frames /flags / truck
NCR / Macedon Ranges press advert
Pre-publicity editorial in local press
School newsletters / community newsletters
Local community radio
• Update / review current Visitor Database and
Review advertising & promotion – remix??
develop to encourage /communicate via email to
existing visitors, buyers and patrons.
• Publicity subcommittee to be created for 2022.2021 Kilmore Busking Championships
The Australian National Busking Championships ….
The National organization ‘ANBC’ :
• Formed in Cooma, 8 years ago - now in 13
regional towns through NSW, Qld & Vic is an
annual event.
• Some cost, but ANBC membership gives national
publicity, attracts visitors & quality competitors.
What happens on the day?
• ‘Busking Spots’ chosen with consent of business.
• Buskers register from February, given program of
times & ‘spots’. Judges roam around to assess.
• ‘Busking Votes’ $1 sold to spectators to also vote.
• A free ‘Finals Concert’ at the end of the day.
Prizes In various categories. Range $1,000 - $50
Costs for 2021 ?
• Annual Registration is $1,000 + 10% of busking
votes sold. Other costs minimal as promotion via
Facebook. This year part of ‘Truck’ street advert.
• Most expenditure is in performer prize money.
• Income $10,952 , Costs $11,547 Loss of $5952021 Kilmore Busking Championships
The Judges:
• One supplied by ANBC (at low rate)
• Two local Judges (no fees)
Event was organized by:
• Team led by Rose King and including Denise
Daday, Steve Ansell and 6 community volunteers.
• Steve providing artwork and promotion.
The Results:
• Performers enjoyed the day - was well organized.
• Spectators enjoyed the day and asked when/ it
would happen again.
• Enthusiastic feedback, both businesses and local
residents.
• Successful Finals Concert at Trackside 4 - 6pm.
Very well attended.
Future plans for the event ….
• Will be an annual event. Over time, we expect to
grow event in size and profits.
Committee exploring other activities for the weekend,
particularly closer affiliation with other organisations
e.g. Sporting Clubs and Scouts.Kilmore Art Expo 2021: Painting Sales
%
Change
Painting Sales Results: 2015 2016 2017 2018 2019 2021 2021 /
2019
Total Painting Entries (No.) 347* 283 324 261 306 288 - 6%
Paintings Sold (No.) 30 23 34 32 28 48 + 71%
Sales as % of Entries (No.) 9% 8% 10% 12% 9% 17%
Total $000's: Painting Entries 190.7 194.2 163.6 132.0 171.5 176.0 + 3%
Average $ price per entry 549* 686 505 506 560 611 + 9%
Total $'s: Painting Sales 11,940 8,185 11,874 17,460 15,145 26,946 + 78%
Average $ price per Sale 385 355 349 545 540 561 + 4%
• Number of painting entries down, but $ value per entry up 9% - high quality.
• Extremely strong sales, in number up 71% and in $ value up 78%.
• Total % of paintings sold was a record at 17%.
* In 2015 excludes two very high value painting by Raelene Sharp (No 272 & 271)Kilmore Art Expo 2021: Photo Sales
%
Change
Photo Sales Results: 2015 2016 2017 2018 2019 2021
2021 /
2019
Total Photo Entries (No.) 60 38 41 34 44 51 + 16%
Photos sold (No.) 11 1 3 1 2 12 +500%
Sales as % of Entries (No.) 21% 3% 7% 3% 5% 24%
Total $'s: Photo Entries 8,140 6,215 5,595 6,410 6,070 17,305 +185%
Average $ price entry 154 161 136 188 138 340 +146%
Total $'s: Photo Sales 1,280 50 380 35 380 2,525 +++%
Average $ price Sale 116 50 126 35 190 210 + 11%
• Total number of entries improved by 16%, and average $ price much higher.
• Record number of sales (24% of entries) and total $ value of sales.Kilmore Art Expo 2021: Sculpture Sales
Sculpture Sales %
2015 2016 2017 2018 2019 2021
Results: Change
Total Sculpture Entries (No.) 47
Sculptures sold (No.) 7
Sales as % of Entries (No.) 15%
Total $’s: Sculpture Entries 94,848
Average $ price entry 2,018
Total $’s: Sculpture Sales 2,258
Average $ price Sale 322
• Total number of entries very respectable and high value work on display.
Average $ per entry $2,018 - but if 3 high $ items excluded, then = $1,276.
• Sales were 15% of entries and average value each sale was $322, lower than
Paintings (at $561) but above Photography (at $210).Kilmore Art Expo 2019: Financials
Income: $ Expenditure: $
• Painting / Photographic Entries 5,298 • Advertising 2,878
• Café Income 1,074 • Award Night 1,577
• Admission: Daytime (incl Preview) 5,502 • Café Costs 0
• Admission: Preview Night Not established) • Artist Payments – Sales 23,679
• Total Overheads 9,650
• Painting Sales 26,806
Art Awards 6,850
• Photographic Sales 2,525 Art Awards (in Kind) 500
• Sculpture Sales 2,258 Hall Rentals 900
Security 400
• Sponsors (in $) 19,969
Judge 1000
• Sponsors (in Kind) 500 • Raffle Ticket Printing 330
• Raffle Sales 4,513 • Catalogue Printing 1,265
• Adverts in catalogue 2,800 • Admin / postage / software 1,959
• Other Income & Interest 107 • Web Expenses 0
• TOTAL (Art Expo) $71,352 • TOTAL (Art Expo) $41,338
• Busking Championships 10,952 • Busking Championships 11,547
• TOTAL INCOME $82,304 • TOTAL EXPENDITURE $52,885
Capital Assets (50 art stands / covers / lighting / hanging ART EXPO ONLY: Brought Forward = $4,635
system/ software / website / bins / boards / timber / tablecloths) NET PROFIT 2021 = $30,014
Available for distribution = $34,649
Note: No capital investment in 2017 - 19.
AGREE DISTRIBUTION = $10,000 each Rotary / Art Society
Treasurers Balance carried forward for 2022 = $14,649
Peter Appleton ……………………………… Planned Capital Expenditure on Lights, Covers, Hooks.
Geoff Burgess ……………………………… Also On Line Entry & Admin System / WebsiteKilmore Art Expo 2021: Profit
Catalogue
40000
Café Profit
35000 Visitor Entry **
30000 Sponsorship *
Raffle
25000
Commission
20000
Artist Entries
15000
**Includes Est $ for
10000 Art & Roses Tours
* Sponsorship (less
5000
Awards)
0
2016 2017 2018 2019 2021
• Artist Entries continue strongly, with in total entries up (sculpture) and $ charged form $10 to $15.
• Commission increased with sales very strong. Averaged $15,000 in 2017-19, this year $31,600.
• Sponsorship continues to strengthen with extra sponsors and increased charges for sponsorship.
• ‘Event Visitation’ increased, which has positive effects Raffle sales. Need to maintain profit growth.Kilmore Art Expo 2021: Future Plans
• Develop ‘Event Visitation’ for Art Expo:
Encourage / attract more ‘high value’ art buyers.
Develop database of existing visitors / patrons.
Use website / social media for potential visitors.
Analysis of visitor database will allow direct
communication with existing patrons and art buyers.
• Add new ideas - something new each year:
Continue Busking Championships & expand
Create Festival atmosphere adding more weekend
attractions to ‘Celebrate the Art, the Music and the
History of Kilmore’
Explore grants for ‘Visitor Tours / Attractions’.
• More and larger Sponsors / Supporters needed:
New sculpture awards (e.g. Native Wildlife, Youth)
A partner to develop ‘Visitor Tours / Attractions’
Creating a splash in Kilmore !!
Art Expo Committee needs new members!!! For new ideas & rotate responsibilitiesKilmore Art Expo 2021: Future Plans
• It is with great regret that the Committee accept
the resignation Peter Appleton (Treasurer) but
we welcome Geoff Burgess - our new Treasurer.
We thank Peter sincerely for his dedication,
support & contribution to the success of this
event over many years.
• New and existing Art Society members have
volunteered to explore and use the proposed
new software to transition to an on-line entry &
exhibition administration system.
• Committee exploring other activities for the
weekend, particularly closer affiliation with other
organisations e.g. Sporting Clubs and Scouts. Best In Show Miniature 2017
‘Study 1’ by Terri McDonald
Art Expo Committee needs new members!!! For new ideas & rotate responsibilitiesYou can also read
