2019 Partnership Opportunities - Milwaukee Film

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2019 Partnership Opportunities - Milwaukee Film
2019 Partnership Opportunities
2019 Partnership Opportunities - Milwaukee Film
Our Mission
To entertain, educate and engage our community through cinematic experiences

    Through our operations, advocacy and community engagement, Milwaukee Film
  seeks to accelerate film culture and positively impact the Greater Milwaukee region.

       ENTERTAIN                   EDUCATE                     ENGAGE
2019 Partnership Opportunities - Milwaukee Film
Our Goals
• To grow our locally beloved and internationally acclaimed film festival into a community
  and cultural center
• To provide an ongoing platform for entertainment, education and engagement through
  the Oriental Theatre
• To offer year-round education programs in the classroom and at the Oriental Theatre,
  teaching students the power of film and arts literacy
• To provide strategic support to filmmakers and projects
2019 Partnership Opportunities - Milwaukee Film
CELEBRATION
                  Milwaukee Film Festival

• In our first 10 years, Milwaukee Film Festival has become a top-10 film festival in
  the country
• 10th annual Milwaukee Film Festival was held in fall 2018
  –– 78,000 attendees
  –– 300 films screened
  –– 120 conversations and panels
  –– 30 parties and events

• 11th annual film festival will be held October 17-31, 2019
• Our Festival brings together a diverse community to share immersive experiences, expand
  their worldview and celebrate the power of film
2019 Partnership Opportunities - Milwaukee Film
EXCELLENCE
                           Oriental Theatre

• Milwaukee Film took over operations of the historic cinema palace, the Oriental Theatre,
  in July 2018
• The Oriental Theatre is consistently featured as one of the top movie theaters in the
  country (Entertainment Weekly, USA Today)
• Milwaukee Film surpassed its goal in a $10 million capital campaign in February 2019 to
  fund extensive restoration and upgrades
• The Oriental Theatre enables Milwaukee Film to entertain and engage audiences
  year-round, while also opening extensive opportunities for education programs and events
• The theater gives us a critical platform toward fulfilling our vision of making Milwaukee a
  center of film culture
2019 Partnership Opportunities - Milwaukee Film
INCLUSION
                                  Black Lens

• Created in 2014 to foreground the work of emerging and established African-American
  filmmakers
• Provides a critical function by gathering diverse audiences to illuminate and discuss issues
  concerning African-Americans through film narratives
• Connects Milwaukee Film with local organizations and community leaders to develop new
  audiences and supporters
• Has received national recognition and support from the Academy of Motion Picture Arts
  and Sciences and HBO
2019 Partnership Opportunities - Milwaukee Film
INCLUSION
                         Cine Sin Fronteras

• Established in 2015 to highlight the multifaceted experience of Latinx, Chicanx, Latin
  American, indigenous, and Afro-Latino communities
• Creates an inclusive space to represent and affirm the diverse identities across a growing
  Latinx community
• Offers a platform for cross-cultural conversation and understanding in a highly
  segregated city
• At the 2018 festival, Cine Sin Fronteras films screened to more than 2,000 attendees,
  of whom 13 percent identified as Latinx, roughly equivalent to the Latinx population in
  Milwaukee (17 percent in 2010)
2019 Partnership Opportunities - Milwaukee Film
ADVOCACY
                                     a pillar of

          Milwaukee Filmmaker Alliance

                                        a pillar of

• Brings together and supports individuals involved in all forms of media, television and
  filmmaking, both artistic and commercial
• Has enrolled nearly 400 paid members, including students, since its launch in
  November 2017
• Offers advocacy, monthly networking
                                   a pillar opportunities,
                                            of             education, exposure, funding,
  workshops, and discussions with local and national artists
• Seeks to grow and sustain Milwaukee’s diverse and vibrant filmmaking community
• The Brico Forward Fund provides cash and in-kind support directly to Milwaukee
  filmmakers’ projects; in 2018, the Fund awarded $50,000 in cash and $95,000 in in-kind
  services to 12 projects
2019 Partnership Opportunities - Milwaukee Film
COMMUNITY
                               Membership

• Milwaukee Film’s more than 5,000 members enjoy a broad range of benefits and serve
  among our organization’s best ambassadors
• More than 7 in 10 of our members renew each year, a retention rate that’s 25 percent above
  the median for arts and culture organizations
• Members provide critical feedback that drive our success, as well as enhancing
  sustainability for our programs and events
2019 Partnership Opportunities - Milwaukee Film
COMMUNITY
                       Red Carpet Society
• Newly established donor recognition program rewards the loyalty and generosity of top
  donors and members, strengthening their relationship to Milwaukee Film’s mission
• Red Carpet Society membership is for any individual who contributes $1,000 or more in a
  calendar year
• Red Carpet Society members gain exclusive access to special events, quarterly impact
  reports hosted by CEO Jonathan Jackson, and an invitation to our annual Festival Preview
COMMUNITY
                 Community Partnerships

• Local businesses, nonprofits, and community and student groups partner with us to
  present films and discussions in support of our commitment to community engagement
• Partners promote these events to their networks, enabling Milwaukee Film to reach new
  audiences
• Benefits for partners include free tickets, discounts on group tickets, and recognition in
  print/digital channels
ADVANCEMENT
                      Education Programs

• Youth education programs make arts literacy accessible for all students and educators,
  both in the classroom and at the majestic Oriental Theatre
• Education screenings reached over 8,500 students during the 2018 festival and will contin-
  ue year-round, as Milwaukee Film now operates the Oriental Theatre
• Reel Talks connect students with filmmakers from Milwaukee and around the globe to dis-
  cuss film, the filmmaking industry, and personal experiences
• Educator fellowships bring local teachers to the Milwaukee Film Festival and to group
  meetings as a training ground for using film in their own classrooms
• The Teen Film Council screens, discusses, and programs films for the Teen Screen program
  at the Milwaukee Film Festival
Board and Governance
      Our Board of Directors provide invaluable support for our organization and
           an incredible connection to a diverse core of Milwaukee leaders.

BOARD CHAIR:                                    EXECUTIVE COMMITTEE:
 Patti Keating Kahn                               Chris Abele, Past Board Chair
                                                  Elizabeth Brenner
MEMBERS:                                          Alexander P. Fraser, Immediate Past Board Chair
 John P. Bania          Steve Mech                Michael G. Klein
 Donna Baumgartner      Susan Mikulay             Tracey L. Klein, Past Board Chair, Secretary
 Héctor Colón           Mark Mone                 Steve Laughlin, Past Board Chair
 Karen Ellenbecker      Kenneth W. Muth           Marianne Lubar
 Jeff Fitzsimmons       Bob Pothier               Joseph A. Rock, Treasurer
 Carmen Haberman        John Ridley
 Susan Haise            Ramona Rogers-Windsor   BOARD COMMITTEES AND CHAIRS
 Katie Heil             Lacey Sadoff              Executive - Patti Keating Kahn
 Michael J. Koss Jr.    Dave Stamm                Governance - Tracey Klein
 Alexander Lasry        Julia Taylor              Finance - Joe Rock
 Emilia Layden          John Utz                  Development - Joan Lubar
 Michael R. Lovell      Kimberly Walker           Artistic - Alec Fraser
 Joan Lubar                                       Facilities - Lacey Sadoff
                                                  Education - Emilia Layden
EMERITUS MEMBERS:
 Tom Barrett
 Jacqueline Strayer
LEADERSHIP
                 Executive and Development

JONATHAN JACKSON                  SEBASTIAN MEI                   JESSICA BURSI
CHIEF EXECUTIVE OFFICER           CHIEF MARKETING &               DEVELOPMENT DIRECTOR
& ARTISTIC DIRECTOR               DEVELOP OFFICER
                                                                  • Joined Milwaukee Film in
• Has led Milwaukee Film          • Joined Milwaukee Film in        2013
  since 2008                        2018
                                                                  • Oversees annual develop-
• Oversees strategic and          • Oversees and leads strategy     ment campaign and
  artistic direction of the         for Development and             membership
  organization, working with        Marketing
  the Board of Directors and                                      • Previously worked at The
                                  • Previously worked in sales      Film Foundation, founded
  staff to fulfill our mission      and brand partnership           by Martin Scorsese to
• Previously served as artistic     development for The Onion,      raise awareness for film
  director for the Milwaukee        Vimeo, and Mic                  preservation
  International Film Festival
BY THE NUMBERS
                                 Milwaukee Film Festival
GENDER                                                AGE                                                                                 MARITAL

                                   30%                   Under 25             5%                                                              49%
                                     Male
                                                                                                                                             Married

                                   69%
                                                           25–45                              27%
                                                                                                                                              46%
                                   Female
                                                                                                                                              Single
                                                           45–65                                               39%
                                     1%                                                                                                       5%
                                    Gender
                                Non-conforming
                                                         Over 65                                      31%                                    Partner

EDUCATION                                                       HOMEOWNERSHIP                                   HOUSEHOLD INCOME*

                                                                                                                                                                             38%
                                                                    75%                                                                                                     $50,000–
                                                                    Own                                                                                                      $99,999
                                                                    home
                                                                                                                                                                             36%
       43%                    50%                7%                 25%                                                                                                       Over
  College Degree             Master’s, PhD,      Other              Rent or                                                                                                 $100,000
                                                                                                                *2010 Census Milwaukee Median Household Income: $32,911
 (Associate’s, Bachelor’s,    JD, MD, etc.                           lease                                      Source: census.gov
 some Graduate School)

OUR AUDIENCE                                                                                                                 OUR DATA

                                100%                                               49%                                                                     The information presented
                                                                                                                                                           here is comprised of the
                                Would likely recommend                             Of festival attendees say                                               data results from the 2018
                                the Milwaukee Film                                 they are more likely to                                                 Milwaukee Film Festival
                                Festival to a friend                               support a business if                                                   10-Second Survey and
                                                                                   they sponsor the                                                        Happiness Survey.
                                                                                   Milwaukee Film Festival
BY THE NUMBERS
                                                              Oriental Theatre
GENDER                                                          AGE                                                                                     MARITAL

                                              37%                    Under 25                   10%                                                         49%
                                               Male
                                                                                                                                                           Married

                                             59%
                                                                         25–45                                                38%
                                                                                                                                                            46%
                                             Female
                                                                                                                                                            Single
                                                                        45–65                                              36%
                                               4%                                                                                                           5%
                                              Gender
                                          Non-conforming
                                                                      Over 65                         16%                                                  Partner

EDUCATION                                                                        HOMEOWNERSHIP                                HOUSEHOLD INCOME*

                                                                                                                                                                                            43%
                                                                                 75%                                                                                                       $50,000–
                                                                                 Own                                                                                                        $99,999
                                                                                 home
                                                                                                                                                                                            30%
       42%                               36%                22%                  25%                                                                                                         Over
   College Degree                      Master’s, PhD,       Other                Rent or                                                                                                   $100,000
                                                                                                                              *2010 Census Milwaukee Median Household Income: $32,911
 (Associate’s, Bachelor’s,              JD, MD, etc.                              lease                                       Source: census.gov
 some Graduate School)

FREQUENCY OF ATTENDANCE                                                                    LENGTH OF ATTENDANCE                                       OUR DATA

                 1-3 times
                 per year
                                                                                                                               71%
     Less than once
        per year                    10%          36%                1-2 times                                                                                                 The information presented
                                                                    per month
                                                                                                                                                                              here is comprised of the
More than three                   3%
times per week               1%                                                                                                                                               data results from the 2018
                                  4%                                                                                                                                          Milwaukee Film Festival
        2-3 times                                                                                                                                                             10-Second Survey and
        per week                    10%               17%           7-11 times
                                                                    per year                                                                                                  Happiness Survey.
               3-4 times                   15%
                                                                                                      10%     7%      7%
               per month                                                                    4%
                             4-6 times
                             per year                                                       1 year     2-3     4-5    6-10    More than
                                                                                            or less   years   years   years    10 years
Support for Milwaukee Film
• As a growing nonprofit, Milwaukee Film relies on a wide array of partnerships, grants, gifts,
  in-kind support, memberships, and ticket sales to advance our mission
• Operating the Oriental Theatre will play a critical role in our ongoing success, helping to
  sustain operations and secure Milwaukee Film’s future

                         2018 MILWAUKEE FILM INCOME
           CONTRIBUTIONS // 58%                            EARNED INCOME // 42%

      • 44% Individual                                  • 42% Cinema
      • 32% Foundations and Government                  • 30% Membership
      • 24% Corporate                                   • 28% Festival
                                                        • 6% Other
Sponsorship Opportunities
          For the 2019 Milwaukee Film Festival and year-round, Milwaukee Film
                        sponsorships deliver first-class benefits.
Our sponsorship opportunities include digital and media exposure, branding of premier
events, and exclusive access to Milwaukee Film events.

ADVERTISING                        ACTIVATION                       ACCESS
• Pre-film ads                     • Special events                 • Sponsor passes with special
• Social media                     • Film or film series sponsor-     festival access
• Email newsletter and               ships                          • Ticket vouchers
  website                          • Festival awards                • Discounts on group tickets
• Press release inclusion          • On-site activation space       • Invitations to exclusive
• Milwaukee Film Festival          • Coupon distribution              events with special guests
  program book

                 BEL AIR CANTINA                        RISHI TEA               NEROLI BEAUTY BAR
SPONSORSHIP
                                          Silver Screen Time
                Use our Silver Screen Time feature to impress clients, thank employees,
                         or highlight your brand in front of festival audiences.

                                                                                          SUPPORTING          SUPPORTING       CONTRIBUTING
SILVER SCREEN TIME BENEFITS                                                                 $20,000             $10,000           $5,000
Executive Speaking Opportunity for one minute, directly prior to one screening of film          x                   x

Priority Film Selection                                                                         x                   x

Employee or Client Raffle of a Movie Star Level Membership                                      x                   x                x
Logo in the Program Book and text recognition on website with the film description.             x                   x                x
Verbal recognition prior to each screening of sponsored film
Film Festival Tickets to one screening of your sponsored film                            Private Screening   50 Non-Reserved   25 Non-Reserved
                                                                                          up to 250 seats     or 20 Reserved    or 10 Reserved
Popcorn & Soda Vouchers to be used at sponsored film screening                              Up to 250           Up to 50          Up to 25

Other benefits available with an additional investment:
• Hosting a conversation or event connected to your sponsored screening
• Distributing materials at your sponsored screening
SPONSORSHIP
                                                 Levels & Benefits

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                                                                                                                         0 G
                                                             PR 00ING

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 Number Available                                             1      2     Unlimited    Unlimited    Unlimited    Unlimited    Unlimited    Unlimited               Unlimited     Unlimited

 Festival Visibility & Acknowledgement
 Recognition as Presenting Sponsor                            x

 Logo on Step & Repeat backdrop                               x      x

 Logo on print advertisements for film festival on space      x      x
 available basis
 Logo Hyperlink in festival season emails/list of 9000+       x      x         x            x
 subscribers
 Logo on website homepage                                     x      x         x            x            x            x

 Logo appears on screen prior to every film in the            x      x         x            x            x            x            x
 festival
 Logo on Program Book sponsor page (scaled by level)          x      x         x            x            x            x            x                x

 Logo Hyperlink on website sponsor page                       x      x         x            x            x            x            x                x                   x             x

 Listing in sponsor press release                             x      x         x            x            x            x            x                x                   x             x

 Material on Sponsor Table at Oriental Theatre                x      x         x            x            x            x            x                x                   x             x

 Advertising Visibility                                    Program Book ads are reserved on a space available basis. Confirm your sponsorship early to reserve your ad space.

 Program Book Ad                                            Full    Full      N/A          Full         N/A          Half       Quarter      Quarter
                                                                                                                                           Cash sponsorship only

 Tickets & Passes
 Festival Passes                                             10      8         8            6            6            4            2                1                15 Film       10 Film
 (or exchange: 1 Pass = 20 Film Vouchers)                                                                                                                           Vouchers      Vouchers
 Discount Group Ticket Sales                                  x      x         x            x            x            x            x                x                   x             x

 Invitation to Sponsor Kick-Off                               x      x         x            x            x            x            x                x                   x             x

NOTES: Sponsorship must be confirmed by July 19 to ensure fulfillment of festival benefits. Luminary and Visionary categories only for individuals and foundations.
Only one logo per sponsorship; if multiple needed, placement of category of logos will be lowered to add up to total sponsorship. Film vouchers are valid for regu-
lar priced screenings. Group ticket orders are sold with a minimum of 20 tickets, additional tickets in packs of 10 (must be distributed offsite).
SPONSORSHIP

“
                        Testimonials
          Our guests loved hearing our name during the
          opening of ‘Soul of a Banquet,’ and we received
          incredible feedback from our guests on the entire
          experience. We will definitely be back next year.”
                                            - VON BRIESEN & ROPER

                                        93%
OUR BUSINESS PARTNERS INCLUDE:

                                        OF FESTIVAL ATTENDEES
                                           WOULD CONSIDER
                                        SUPPORTING A BUSINESS
                                         IF THEY SPONSOR THE
                                        MILWAUKEE FILM FESTIVAL
Ready to get involved?

           LET’S TALK
Sebastian Mei                        Jessica Bursi
CHIEF MARKETING &                    DEVELOPMENT DIRECTOR
DEVELOPMENT OFFICER
                                     jessica@mkefilm.org
sebastian@mkefilm.org                (414) 755-1965 x212
(414) 755-1965 x213

                     MKEFILM.ORG • (414)755-1965
         1037 W MCKINLEY AVE SUITE 200 • MILWAUKEE, WI 53205
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