INVEST IN THE GROWING APARTHOTELS SECTOR - The Parklane Group
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INVEST IN THE GROWING APARTHOTELS SECTOR
GROSS INCOME (2016/17)
WAS £9MILLION AND IS AN ESTABLISHED
AWARD-WINNING BRAND
PROJECTED TO GROW TO
£20m
BY 2020 Operating in eight locations THE PARKLANE GROUP
across five cities, we offer
MAKING IT HAPPEN
CONTRACTED DEVELOPMENT stylish suites that offer a
PIPELINE UP TO 2020, personal touch for adventure,
DELIVERING Roomzzz is a part of The
business and celebration.
6 Roomzzz enables discerning
leisure and business guests to
Parklane Group, who have
made a big impact over the
NEW HOTELS last 40 years. From property
choose a spacious city centre to leisure, we’ve earned the
apartment, offering more reputation of being a market
AVERAGE HISTORIC GROSS
freedom than a conventional leader in the UK by breaking
INCOME GROWTH OF
hotel. boundaries, keeping family
18% Our pipeline is strong and our
objective is to operate over
values at the heart of our
business, and being passionate
PER ANNUM
2000 suites across 20 gateway about constant innovation.
city locations, within the next
OPERATING 200,000 ROOM five years.
NIGHTS PER YEAR RISING TO
350,000
BY 2019
85%
OCCUPANCY RATE
AVERAGE ROOM RATE OF
£75, GROWING AT
AN AVERAGE OF
10%
EACH YEAR
UK HOTELS APARTHOTELS
The outlook for well operated and
branded hotels within London and
A MAJOR PLAYER IN
provincial markets remains strong.
A FAST-GROWING
MARKET SECTOR
The UK aparthotel market has
seen positive growth over the
past five years, with the sector
now accounting for 6% of hotel
investment, compared to just 2%
in 2011. Recent improvements in
the sector such as the availability of
performance data, benchmarking
information and brand awareness
are factors that have created a
greater degree of confidence
amongst investors.
The aparthotel business model
is also extremely efficient, with
operating costs accounting for
circa 40% of total revenue while
it is circa 60% in full-serviced
hotels. The main reasons being the
absence of cafes and restaurants,
reducing fixed and staff costs and
a reduction in housekeeping staff
due to longer on average stays.
UK REGIONAL HOTELS OF LESS OCCUPANCY LEVELS
17,000
THAN 150 ROOMS HAVE ACHIEVED UP TO
REVPAR GROWTH OF
NEW ROOMS OPENED
4% 82%
ACROSS THE UK IN 2017 (LONDON) AND 77%
IN 2017 (UK PROVINCES)
TARGET MARKET
WE ATTRACT HOW THE APARTHOTEL
BUSINESS, LEISURE SECTOR IS BENEFITTING
AND BLEISURE GUESTS FROM AIRBNB
49 %
OF BUSINESS TRAVELLERS
ALREADY EXTEND
With a number of benefits
over the standard hotel
offer, such as ample space
and a kitchen, we give our
The emergence of Airbnb in
August 2008 has revolutionised
the industry. The extent to
which it is continuing to pull
THEIR TRIPS TO ENJOY guests more freedom than business away from traditional
THE DESTINATION the standard hotel. That’s hotels is highlighted in a
why it’s equally attractive to recent report from Alphawise
families, corporates, couples Morgan Stanley, where 49%
and solo travellers from of Airbnb customers said they
around the globe. And a new are substituting away from
category of target audience traditional hotels.
has recently emerged. Named
Travellers desire a more
by the travel industry as
authentic accommodation
the bleisure market, they are
experience, so the city centre
business travellers who extend
aparthotel offer appeals to this
their stay to mix business
emerging group of travellers. It
with leisure.
also provides reassurance on
issues such as service, health
and safety and security, that
Airbnb can’t provide.
OUTSTANDING FACILITIES
We recently commissioned colourful, quirky
illustrations from celebrated artist, Katie
Edwards. Her first project was to bring our
USP’s to life!
MAKE THE MOST OF
OUR CONNECTIONS
Super-fast wifi, free mobile and
landline calls… in this day and age,
it is important to stay connected!
IT’S ALL IN HAND SPRING OUT OF
Our team are on hand 24/7 to
assist guests with anything, from
BED REFRESHED
checking in during the small hours, Some hotels boast about their good
EARLY BIRD?
to advising where to find street art
or that vintage handbag!
COOK UP A STORM night sleep guarantee with beds that
have 1000 sprung mattresses. Double
that to 2000 springs and you’ve
NIGHT OWL? Our guests can work their culinary
magic, prep lunch for the next day
got our Ultimate Comfort Beds – a
Whether our guests are early birds or or reheat a takeaway! HEAD AND HEART guaranteed bright-eyed and bushy-
tailed start to the day.
night owls, a complimentary selection
of hot and cold drinks, including bean
WORKOUTS
to cup coffee is available 24/7.
GRAB & GO At our newest aparthotels, it’s not just
about a great place to stay. Because
No waiting for breakfast to be served. the gym means guests can keep up
Guests can enjoy freshly baked their fitness regime, staying in shape
pastries, fruit and their favourite first and keeping healthy when they’re
drink of the day…. to take back to bed, away from home.
or to go!
ELEGANCE &
OUR RANGE OF SUITES DEZIGN SUITES
28m 2 – 38m 2
We offer a range of stylish suites to suit Feature studios and
apartments with
different markets and occasions – whether our unique design features
GRANDE STUDIO design features.
guests are staying for adventure, business or 28m 2 – 38m 2
celebration.
Large studio suites for
something extra.
PENTHOUSE
34m 2 – 40m 2
Designed to offer the
ultimate city break.
NEO STUDIO SMART STUDIO
17m 2 – 20m 2 22m 2 – 30m 2
Modern studio suites Spacious studio suites
for a city experience. for all occasions.
THE FUTURE
We will always stay true to our belief that
LIBERTY guests should enjoy everything the city
APARTMENTS 50m 2 has to offer, so will not be introducing
a bar or restaurant into any property in
Spacious 1,2 or 3
bedroom apartments for our pipeline. However, following the
an extra touch of luxury. success of some of the other Parklane
Group brands, we recognise the benefit
of offering communal spaces which
add value. Therefore, moving forward,
wherever possible, we will introduce
guest lounges, delis, gyms and
co-working spaces.
CURRENT LOCATIONS NEWCASTLE
14 boutique city centre
Individualistic. Distinctive. Authentic. apartments, completely individual
and bursting with features.
CHESTER CITY
64 luxury apartments
in Chester city centre
overlooking Chester
Racecourse.
EDINBURGH 2021 LEEDS CITY WEST
109 spacious apartments
located within easy reach
of the vibrant city centre.
NEWCASTLE 2019
LEEDS
HEADINGLEY
22 generously sized
apartments, close to some of
HARROGATE 2019 YORK 2019
Leeds’ top sporting venues.
LEEDS CITY
CENTRE
LIVERPOOL 2019
MANCHESTER CITY 36 apartments designed
for city living, right in the
59 beautifully designed heart of Leeds.
apartments, inspired by the
bustle of nearby Chinatown.
OPENING SOON
STRATFORD - 2018
HARROGATE - 2019
NOTTINGHAM
NEWCASTLE - 2019 MANCHESTER STRATFORD 2018
106 contemporary apartments,
YORK - 2019 CORN EXCHANGE centrally located for sports,
shopping and culture.
114 apartments which
LIVERPOOL - 2019 embrace the quirks and
history of the beautiful
Grade II listed building.
EDINBURGH - 2021
TARGET LOCATIONS
Five new sites are planned to open in the UK over the
next two years, but Roomzzz is currently in negotiations AMSTERDAM BERLIN WARSAW
BRUSSELS
with major blue chip and investment companies for PRAGUE KRAKOW
PARIS
other sites across the UK, Europe and beyond. MUNICH
CHICAGO BARCELONA ROME
NEW YORK
LOS ANGELES
MIAMI DUBAI
ABU DHABI
AT HOME
CENTRAL LONDON DURHAM
BIRMINGHAM YORK
BRISTOL HARROGATE
BRIGHTON NEWCASTLE
CARDIFF CAMBRIDGE
GLASGOW OXFORD
EDINBURGH BOURNEMOUTH
DUBLIN BATH
BELFAST MILTON KEYNES
LIVERPOOL
HARROGATE - 2019
Works will commence in
June 2018 to see us open 98
PIPELINE apartments within the Great
Yorkshire Showground site, which
THE NEXT GENERATION OF ROOMZZZ hosts over 700 events throughout
the year.
Within our £12million aparthotel,
we will offer larger suites to appeal
EDINBURGH - 2021 to wedding parties, families and
Expansion into the Scottish capital is a groups who attend events at the
significant milestone for Roomzzz, which will showground. For the business
be located within the £1billion Edinburgh St market, we will offer our
James development. co-working brand, workinc, and
a communal lounge and deli will
Our 75 apartments will take prime position
appeal to all.
within the 1.7 million ft2 development,
which will become Edinburgh’s most
popular retail hub, with a line-up of 86 new
shops, 20 restaurants and a range of leisure
facilities over four floors.
Our striking £20million aparthotel will NEWCASTLE - 2019 YORK - 2019 LIVERPOOL - COMING SOON
feature a rooftop terrace and balconies Works have begun to expand An incredible riverside location Further along in our pipeline, we
to every apartments to enable guests to of our current 14-bedroom offering 97 exquisite suites and will be opening 105 suites over 6
appreciate breath-taking views of the city’s townhouse into a six-storey apartments. The four-storey, floors in the historic building above
historical landscape. £12million development, creating £19million development has the TK Maxx store in Church
74 extra apartments and also begun construction, due to open Street, bringing the development
introducing a communal lounge next year. back to life.
for guests to enjoy.
STRATFORD - SUMMER 2018
Roomzzz will enter the London market with
its new aparthotel in Stratford, offering 98
boutique apartments.
Stratford will be the birth of a new
generation of aparthotels – one that focuses
on offering communal spaces which add
value. Along with the guest lounge and gym
we introduced in our latest opening, we will
also offer a deli and coffee shop and our
co-working brand, workinc.
A WINDOW TO THE FUTURE OPERATIONAL SITE
INC – A WORLD-CLASS REQUIREMENTS
DEVELOPMENT IN LEEDS
• Central city locations with high footfall
• High profile routes, high profile buildings/developments
REDEFINING THE SKYLINE
• 2,800 m2 (30,000 ft2) up to 5,600 m2 (60,000 ft2)
OF YORKSHIRE
• Walking distance to tourist attractions for the leisure market
Leeds is to be reshaped by a • Corporate/transient market within location
mould-breaking scheme. The • Ideally 100-150 apartments (50-60% standard Smart Suite)
Parklane Group is working with
internationally renowned architects
BDP to create a £160m world-
class, 33-storey, 45,000 m2
gateway building in Leeds city
centre. INC is a place where a new
community can visit, work, live, DELIVERY
stay and play all under one roof.
INC will be a visually stunning
structure for a forward-thinking city The Parklane Group are actively seeking funding and delivery
and Roomzzz is delighted to be a partners. Across our sites, we work with many partners, such
part of that. as Aviva, THB Real Estate, Major Property Group, Legal and
General and Yorkshire Agriculture Society.
We wish to work in partnership with Local Authorities and the
private sector to attract investment into city centre regeneration
zones, creating jobs and contributing to the Authority’s future
growth expectations.
The team has substantial development and operational
management experience, strong market insight and a wide
industry network and would look to structure a mutually
beneficial delivery framework to help grow the brand and share
the rewards.
• Equity Partner/Joint Venture
• Forward Fund – Lease/Management Agreement
• FranchiseLET’S TALK NAVEEN AHMED ROBERT ALLEY CEO Chief Operating Officer naveen@theparklanegroup.com robert@roomzzz.com SAMEER AHMED +44 (0)113 230 5627 Commercial Director roomzzz@theparklanegroup.com sameer@theparklanegroup.com roomzzz.com
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