FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
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22 FEB–24 MAR 2019 FESTIVAL INFO + PRESENTERS KIT MORE INFO BRISBANEPOWERHOUSE.ORG
BRISBANE POWERHOUSE
THE HOME OF
COMEDY
The reputation of Brisbane Powerhouse as one of We have also presented international and Australian
Australia’s great comedy venues continues to grow. comedians, including:
Each year we deliver a stellar line-up of comedy • Miranda Sings • Hannah Gadsby
experiences, including: • Stephen K Amos • Judith Lucy
• Wil Anderson • Arj Barker
BRISBANE COMEDY FESTIVAL • Matt Okine • Sandra Bernhard
Located within the hub of Brisbane Powerhouse and • Tom Gleeson • Paul McDermott
a second venue at Brisbane City Hall, the Brisbane • Rove McManus • Peter Helliar
Comedy Festival is Queensland’s largest comedy festival. • Tommy Little • Dave Hughes
The festival brings more than 60,000 people to the city • Ruby Wax • Frank Woodley
to see a multitude of shows by more than 70 comedians.
OUR STATS
BRISBANE COMEDY FESTIVAL GALA Brisbane Powerhouse’s audience is diverse, including
Brisbane’s own comedy gala! Hosted in Brisbane high income earning professionals, young adults,
City Hall, the Brisbane Comedy Festival Opening Gala families and children, LGBTI+ audiences, and seniors.
showcases a line-up of local, Australian and The stats say:
international comedians. Proudly supported by
The Lord Mayor and Brisbane City Council. Over 700,000 Over 660,000
local, national virtual visitors
and international interact with our
KNOCKOFF visitors every year website annually
An annual program of free live comedy hosted every
Friday at Brisbane Powerhouse. Showcasing an 108,000 40% of our patrons
ever-changing mix of local favourites and up-and- e-news visit us at least four
subscribers times a year
coming comedians, Knockoff attracts hundreds of
patrons to the venue each week. In 2019, Knockoff is
getting a reboot and moving to Sunday afternoons. 172,000 78,000
Twitter Facebook
It will continue to be free and present the best followers followers
up-and-coming comedians.
OTHER YEAR-ROUND COMEDY EVENTS 17,000
Instagram
To keep the laughs coming year-round, Brisbane followers
Powerhouse presents a range of comedy events across
the year, including Melbourne International Comedy Festival
Roadshow and the Sydney Comedy Festival Showcase.
BRISBANE
COMEDY FESTIVAL
Brisbane Comedy Festival is the signature comedy
event in Queensland.
Showcasing four weeks of stand-up comedy at Brisbane
Powerhouse, Brisbane City Hall and satellite venues,
Brisbane Comedy Festival brings the city together to
laugh, talk and be entertained.
Held in February + March each year, the Festival hosts
more than 70 comedians, including international and
national headliners, and achieves in excess of 65,000+
ticket sales.
23 FEBRUARY–25 MARCH 2018
BRISBANE POWERHOUSE + BRISBANE CITY HALL + SUNPAC
BOOK NOW BRISBANECOMEDYFESTIVAL.COM
BRISBANE COMEDY FESTIVAL
AUDIENCE
Overall
attendance:
65, 500+
38% 62%
male female 94% rated
ticket ticket their experience
purchasers purchasers as above average
6% 60 1%
and over under 20
18% earn 21% 19%
$60k–$99k 50–59 20–29
years old years old
27% 25%
40–49 30–39
21% earn years old years old
$100k–$149k
Editorial media value
generated for Brisbane
29% earn
$1,674,396 Comedy Festival 2018,
$150k + with a total audience
reach of 10, 537, 095
BRISBANE COMEDY FESTIVAL
ARTIST INFORMATION
EVENT LISTINGS 10. Provide access to marketing ‘extras’ upon request Graffiti Room 30 pax: theatre style, ticketed as City Hall
Only new shows will be considered for inclusion. (costs listed below). general admission • Main Auditorium:
Submit acts now for consideration via 11. Provide a table and pin board for merchandise BRISBANE CITY HALL 75% to the Contracting Party / 25% to the Principal
http://brisbanepowerhouse.org/for-artists/ sales (staffing not included). Main Auditorium 1,178pax (1,506 including balcony): • Ithaca Auditorium:
submitting-a-show/ 12. Conduct a generic Brisbane Comedy Festival theatre style, ticketed as allocated seating 75% to the Contracting Party / 25% to the Principal
campaign that will contain a generic ad that lists Ithaca Auditorium 370 pax: theatre style, ticketed as against a venue guarantee of $380 per show
KEY DATES confirmed artists as outlined below. allocated seating • Brisbane Room:
• Festival Dates: 22 Feb–24 Mar 2019 Brisbane Room 100 pax: cabaret style, ticketed as 75% to the Contracting Party / 25% to the Principal
• Submissions close midnight Sun 16 Sep 2018 THE PRESENTER WILL allocated seating against a venue guarantee of $290 per show
• The program will be finalised by Fri 05 Oct 2018 1. Cover all costs associated with presenting the
• Ticketing information due by Fri 19 Oct 2018 artist/s (see below for inclusions). Powerhouse Theatre, Visy Theatre, selected Turbine Net Box Office Definition
• Show title, copy and image due by Fri 26 Oct 2018 2. Manage all marketing and publicity of their Studio shows, Main Auditorium and Ithaca Auditorium If the contracting party is registered for GST the
• Pre-sale (select rooms only): Tue 04 Dec 2018 own shows (including all design, and printing shows will be able to access pre-sale following clause applies;
• On sale: Fri 07 Dec 2018 of posters and hand bills) excluding the above Net Box Office is defined as gross box office (excluding
mentioned support. Turbine Studio, Rooftop Terrace, Graffiti Room and GST) minus ticketing and box office charges
THE VENUE WILL 3. Include the Brisbane Comedy Festival logo of a Brisbane Room show will go on sale 07 Dec (no access (excluding GST), which include but are not limited to;
1. Provide the room as agreed and retain a percentage minimum specified size in all marketing materials. to pre-sale). inside charges, booking fees, credit card fees, and
of Net Box Office as outlined below. 4. Seek approval from Brisbane Comedy Festival on complimentary ticket fees.
2. Provide production crew and available equipment for all marketing materials prior to going to print. For venue images, see page 13.
every space as outlined below and within technical 5. Cover all box office fees and charges as If the contracting party is not registered for GST
specifications. outlined below. INCLUSIONS AND COSTS the following clause applies;
3. Provide a third page listing for all contracted events 6. Manage merchandise sales (the Venue will retain a Net Box Office is defined as gross box office, minus
in the Brisbane Comedy Festival guide (15,000 10% commission). Four weeks’ notice required if the REGISTRATION FEE ticketing and box office charges (excluding GST), which
printed for mailing and distribution). Listings may be Presenter wants venue staff to sell merchandise. $310 ex GST per confirmed act (due upon signing include but are not limited to; inside charges, booking
upgraded in the festival guide. Please see Marketing 7. Provide technical information to Brisbane Comedy the Agreement and prior to tickets on sale) fees, credit card fees, and complimentary ticket fees.
Extras below. Festival no later than 12 Jan 2018.
4. Include all events in the Brisbane Comedy Festival 8. Meet all requirements outlined in the Sponsored BOX OFFICE SPLIT (calculated on Net Box Office) The box office split is a taxable supply and GST will be
media kit (presenter/artist to provide media Venue Agreement to be issued to all confirmed acts Brisbane Powerhouse added to the calculation.
release). by The Venue. • Powerhouse Theatre:
5. Include all events on the Brisbane Comedy Festival 75% to the Contracting Party / 25% to the Principal BOX OFFICE FEES AND CHARGES
microsite, housed within the Brisbane Powerhouse HUBS + VENUES • Visy Theatre: • Service Charge: for all ticket prices, a $5.85 incl
website (average 300,000 page views per month). 75% to the Contracting Party / 25% to the Principal GST per ticket service charge will be deducted at
6. Include festival information in Powermail (fortnightly BRISBANE POWERHOUSE against a venue guarantee of $320 ex GST per show settlement
Brisbane Powerhouse email sent to over 75,000 Powerhouse Theatre 716 pax (extended mode): • Turbine Studio: • Ticketek Service Fee of 1.95% (incl GST) will be
subscribers) as outlined below. theatre style, ticketed as allocated seating 75% to the Contracting Party / 25% to the Principal deducted at settlement
7. Include festival and artist information in the Brisbane Visy Theatre 200 pax (thrust stage): against a venue guarantee of $300 per show • GST: all ticket prices must include GST if applicable
Comedy Festival e-campaign as outlined below. theatre style, ticketed as allocated seating • Rooftop Terrace: • Zero Priced or Complimentary Tickets: charged at
8. Provide space in the Box Office for a poster Turbine Studio 150 pax: theatre style, ticketed as 80% to the Contracting Party / 20% to the Principal $1.20 per ticket (incl GST)
(maximum size A2). allocated seating against a venue guarantee of $150 per show • Advertised Ticket Price: is to be inclusive of all fees
9. Provide space for flyers / handbills within the venue Rooftop Terrace 100 pax: theatre style, ticketed as • Graffiti Room: 80% to the Contracting Party / 20% and charges
(up to 2,500 flyers). general admission to the Principal
10— —11
BRISBANE COMEDY FESTIVAL
HUBS + VENUES
STAFF CHARGES Any additional or externally hired equipment required
Box Office Staff: Included with the room will be charged back to the presenter/artist.
Front of House Staff: Included with the room
Merchandise Staff: Charged at $47.00 per hour COMPLIMENTARY TICKET ALLOCATION
(4 wks notice required for rostering) The Venue will have access to the following complimentary
ticket allocations to each show. (Preference will be
TECHNICAL STAFF given to non-peak times.)
One 1 hour technical rehearsal per show is included.
Additional technical rehearsal time can be requested and Brisbane Powerhouse
will be charged back at $48.00 per hour in normal time. Powerhouse Theatre: 20 City Hall
Visy Theatre: 12 Main Auditorium: 30
Brisbane Powerhouse Turbine Studio: 8 Ithaca Auditorium: 16
Powerhouse Theatre: One 3 hour call for 1LX, 1Snd, Rooftop Terrace: 8 Brisbane Room: 8
1SM for each performance day is included Graffiti Room: 2
Visy Theatre: One 3 hour call for 1LX, 1Snd, 1SM for
each performance day is included GUIDE INCLUSION
Turbine Studio: One 2 hour call for 1LX/SM, 1Snd for
each performance day is included All shows will be included in the Brisbane Comedy
Rooftop Terrace: One 2 hour call for 1LX/SND for each Festival guide.
performance day is included
Graffiti Room: One 2 hour call for 1LX/SND for each FESTIVAL PROGRAM GUIDE UPGRADE
performance day is included • A limited number of positions are available to upgrade
to a full page or half page. Prices are as follows:
City Hall ˚ Full page: $400 plus GST
Main Auditorium: One 3 hour call for 1LX, 1Snd, ˚ Half page: $225 plus GST
1SM for each performance day is included • Bookings are due by Mon 01 Oct 2018. Brisbane
Ithaca Auditorium: One 2 hour call for 1LX, 1Snd, Powerhouse reserves the right to the design of all
1SM for each performance day is included guide pages. You will be provided with a proof of the
Brisbane Room: One 2 hour call for 1LX, 1Snd, copy and page design before it goes to print.
1SM for each performance day is included • All extra marketing costs will be charged back to
the presenter/artist at settlement. See following
Extra hours required will be charged back to the marketing pack for more details.
presenter/artist at $48.00 per hour in normal time.
TECHNICAL EQUIPMENT
Each room comes with a basic equipment allocation
including a PA system, two radio mics (excluding
Rooftop Terrace and Graffiti Room that will have corded
mics) and basic lighting (stage wash + some specials);
please see technical specifications attached.
12— —13
BRISBANE COMEDY FESTIVAL
MARKETING KIT
Welcome to Brisbane Comedy Festival! We’ve put • Facebook advertising campaign BRISBANE POWERHOUSE MARKETING SUPPORT Theatre listing (optional):
together this document to: • Google AdWords + Display campaign Brisbane Powerhouse offers paid marketing support • Powerhouse Theatre, Brisbane Powerhouse
1. Outline the overarching Brisbane Comedy Festival • Pre-sale EDM to previous festival patrons services including outdoor signage. This is allocated • Visy Theatre, Brisbane Powerhouse
campaign (using generic festival artwork) • Powermail feature issue for Brisbane Comedy Festival on a first in first served basis. To book, and for artwork • Turbine Platform, Brisbane Powerhouse
2. Outline the correct use of the Brisbane Comedy on-sale (108,000+ subscribers) specifications, please contact Cathy de Silva on • Turbine Studio, Brisbane Powerhouse
Festival logo and venue details • Dedicated PR agency working on the festival cathyd@brisbanepowerhouse.org or 07 3358 8613. • Graffiti Room, Brisbane Powerhouse
3. Confirm the marketing campaign manager and • Rooftop Terrace, Brisbane Powerhouse
coordinator details Activity featuring Brisbane Comedy Festival shows: Email marketing Brisbane City Hall
•
Brisbane Comedy Festival website, which traditionally Additional email campaigns or list size extensions Theatre listing (optional):
BRISBANE COMEDY FESTIVAL MARKETING AND receives over 750,000 page views during and in lead are subject to the below charges. All costs are • Main Auditorium
PR CAMPAIGN (ALL ANNOUNCEMENTS EMBARGOED up to festival period excluding GST. • Ithaca Auditorium
UNTIL TUE 04 DEC) • Listing in the Brisbane Comedy Festival guide. EDM set-up $155 • Brisbane Room
Brisbane Powerhouse will manage an overarching You will be provided with a proof of the page before Cost per email 0.08c
festival marketing campaign to spark interest in the it goes to print 5. Ticket price and transaction fee
overall festival and help generate ticket sales for • Free access to display flyers and posters at Venue + outdoor signage For example:
your event within Brisbane Comedy Festival. This Brisbane Powerhouse and Brisbane City Hall Wall banner (1 month) $1165 + GST,
Tickets: Thu $30, Fri–Sat $44
campaign will include: in dedicated venue stands includes design, print + install + transaction fee of $6.60
• Publicity campaign. Selected shows with strong A1 oversize poster (1 week slot) $100 + GST
Activity using general festival artwork and content: news angles may be included in media articles (630mm w x 880mm h), includes print + install 6. Approvals
• Brisbane Comedy Festival guide pending media interest Pillar poster (1 week slot) $145 + GST Before going to print, all materials need to be
• Guide distribution throughout Brisbane’s •
Brisbane Comedy Festival social media plan. (450mm w x 1100mm h), includes print + install approved by: Marketing & Communications Manager
entertainment, retail, dining and art precincts To be included in this campaign, please contact Cathy de Silva cathyd@brisbanepowerhouse.org.
• A dedicated Brisbane Comedy Festival website Cathy de Silva on cathyd@brisbanepowerhouse.org INDIVIDUAL SHOW CAMPAIGNS Please factor approval times into your print schedule.
and Brisbane Comedy Festival branded social • EDMs targeting Brisbane Powerhouse and Brisbane To reference the festival and help patrons find the
media channels Comedy Festival patrons from similar events. right information, all of your materials (e.g. flyers Event Listings
• What's On venue signage Brisbane Comedy Festival will be sending a series and posters) should include: We’d recommend listing this event with these online
• Brisbane Powerhouse, City Hall and satellite of EDMs in the lead up to and during the festival 1. Presenting line: outlets (if you haven’t already):
venue signage Check your contract for confirmed presenting • Must Do Brisbane
• City Hall and Story Bridge light up campaign line wording • Weekend Notes
• Outdoor signage including GOA billboards plus • Gourmand & Gourmet
flag pole banners 2. Logos: • Visit Brisbane
• Radio promotion Brisbane Comedy Festival logo • Brisbane City Council
• Must Do Brisbane campaign (style guide attached) • Broadsheet
• Brisbane City Council digital screens at Queen St • The Urban List
Mall, King George Square and Reddacliffe Place 3. Booking call to action: • Concrete Playground
• Street press promotion including a special BOOK NOW: BRISBANECOMEDYFESTIVAL.COM • Bmag
Brisbane Comedy Festival supplement in Scenestr 4. Venue listing: • Brisbane Times
• Queensland Rail train advertisements Brisbane Powerhouse (not Powerhouse or • Time Out
The Powerhouse) • The Weekend Edition
14— —15
BRISBANE COMEDY FESTIVAL
LOGO GUIDELINES
Social media RECOMMENDED SUPPLIERS Please include the following on all collateral:
Brisbane Powerhouse will offer social media support
through a dedicated Brisbane Comedy Festival website Flyer Distribution: Creative Distribution, Jane Gillett, LOGOS Brisbane Comedy Festival logo TICKETS When mentioning ticket prices ensure that
and social channels plus across Brisbane Powerhouse jane@creativedistribution.com (minimum size of 50mm wide) the associated transaction fee is included as:
social channels. Because of the large amount of shows Poster Distribution: PosterBill, Anthony McCann, VENUE Brisbane Powerhouse, Tickets: $25 + transaction fee of $5.95
we host each year, the digital schedule is tight and we info@posterbill.com (please, not ‘The Powerhouse’, ‘Powerhouse’ to meet legal requirements.
recommend you make your request early. Printing (flyers and posters): AllClear, or ‘The Brisbane Powerhouse’) DATES Fri 22 Feb–Sun 24 Mar
Gary Livingstone, gary@allclear.net.au Brisbane City Hall or SunPAC WEB BOOK NOW BRISBANECOMEDYFESTIVAL.COM
Images of rehearsals, video content, updates on the Advertising (Newsltd, Fairfax and broadcast):
media campaign and general human interest angles Tempo Advertising, Dan Smareglia,
are popular. Please send content through to dan@tempoadvertising.com.au LOGOS
cathyd@brisbanepowerhouse.org. We will be in touch Publicity: Agency North, Natasha Spong,
closer to the festival to organise on-sale social media 0424 202 147, agencynorth.com.au
engagement and festival activities. Design: Sean Dowling, seanddowling@me.com
Photography: Dylan Evans, dylan@dylanevans.com.au
The Brisbane Comedy Festival official hashtag is Atmosphere Photography,
#BrisComedyFest. Please use this so that we can enquiries@atmospherephotography.com.au
find and share your content.
Facebook: /brisbanecomedyfestival
Instagram: @briscomedyfest
Twitter: @briscomedyfest
Youtube: /user/BrisPowerhouse
COLOURS
Electronic direct mail outs
Brisbane Comedy Festival will send the following
EDMs to patrons: YELLOW GREY
• Pre-sale EDM on 04 December C 0 M 20 Y 90 K 0 C 0 M 0 Y 0 K 88
• On-sale announcement in Powermail, to run
Monday 10 December
• Specific venue EDMs (e.g. Brisbane City Hall)
• Week 1 artists and offers
• Week 2 artists and offers
• Week 3 artists and offers
• Week 4 artists and offers
16— —17
BRISBANE COMEDY FESTIVAL CONTACTS Phoebe Meredith Producer +61 7 3358 8618 PhoebeM@brisbanepowerhouse.org Cathy de Silva Marketing & Communications Manager (Cultural Program) +61 7 3358 8613 cathyd@brisbanepowerhouse.org
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