INSTAGRAM. FOR. MARTIAL ARTISTS - The BEST Guide To - NEST Management
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The BEST Guide To
INSTAGRAM.
FOR.
MARTIAL ARTISTS.
Learn How To:
• Get more Leads, Traffic and Exposure
• Use Hashtags to raise brand awareness
• Get students through Influencer Marketing
WELCOME. Welcome to the world of Instagram Business. As a Martial Arts School, How can you implement the right Instagram strategy? Instagram is one of the fastest growing social platforms with over 1 billion active users a month and with over 200 million posts a day. How can you cut through the noise and make Instagram work for you?
Why Martial Arts Schools
should use Instagram…
Ask yourself will I be able to deliver value through this platform? Instagram just
like every other social media platform is a place where your content sits. Your
marketing strategy should define how these social platforms will engage and
generate new and potential Martial Arts students to your school.
Brand Awareness
Instagram is an effective way to increase brand awareness through sharing value
driven content that users can absorb quickly within a few minutes. E.g. a video
that shows users how to do a high kick effectively. Instagram’s in-built video
editor can help you create content easily but you can also optimise content by
downloading loads of helpful apps. We will cover the best apps to use for photo
and video editing that will make your Instagram look amazing!
Show More. Sell More.
Instagram is a great way to showcase the services you offer and how they
directly affect your existing students. A good content marketing strategy will
enable you to target specific users with the use of effective hashtags and
segmentation methods. The more your users can experience through social
media the more likely they are to invest in your services, show more, sell more
and retain more.
Why Martial Arts Schools
should use Instagram…
Culture.
The key to growth and success on Instagram is conversation. Instagram is a platform to share
and engage your audience with the services you offer through the varied content you share.
Developing brand culture is a sure fire way to get a high ROI on the content you produce.
How to create a culture on Instagram:
- Share your day to day Martial Arts School activities even on the days you don’t teach.
- Share user generated content.
- Get involved in community activities with your students.
- Share the Martial Arts events you attend.
- Tag your students in posts
IG Stories.
Instagram allows you to keep your users engaged throughout their experience with you as a
brand, with the use of helpful in-app content distribution.
IG STORIES:
This is one of the most popular features on the app. IG Stories allows Martial Arts Schools to
deliver content to their engaged users whilst keeping their main Instagram feed clean and value
driven. Stories is where you can deliver offers and club information on a regular basis for a
variety of your lessons. Run polls, start Q&A’s and collaborate with other users through the use
of TAGS. Users view stories more than your feed, make stories work in your favor to push
content that delivers value and insight into your services, that’s how you engage and retain
users to connect with your Instagram page and invest into your brand. #Culture
HOW TO GROW YOUR INSTAGRAM.
Brand Logo. 110 x 110 pixels. First.
Make sure you use a consistent logo
across all of your social media Optimise Your Profile.
platforms.
EDIT. Your school details can be edited here, this
is where you can manage your business settings and
add CTA.
School Name. This is separate entity to your
username. Ensure that your brand name is the first thing
people see. E.g. Username: @nest_management, profile
name: Nest Management.
Sell Your Brand. What is unique about your school?
what lessons do you teach and what are the benefits of style
of Martial Arts you teach e.g. Karate for weight loss.. Add links
to your websites booking form here.
Story Zone. You can archive your stories here and
create icons for content that you regularly post so people can
view it whenever they like. E.g. class times, faq’s, reviews.
5 second test. Ask someone to view
your profile and see if they can tell you
CTA. Add your call to action. Link your Address, phone
what you do, when you do it and where number and email address so users can easily contact you
they can get in touch in less than 5 directly from your page.
seconds.
#TIP
DRIVE TRAFFIC TO YOUR PROFILE
Reach more people.
Go to privacy settings and
make sure your account is
not set to private
#
ADVERTISING POWERFUL #HASHTAGS CULTURE/RELATIONSHIP BUILDING
Once you have a Business Profile on Use tags that are relevant to your style e.g. Comment, like and share is probably a
Instagram you’ll be able to advertise to #Karate #Kickboxing #weightloss. Also phrase you’ve heard before, interacting
your key target market. If you already use hashtags that are relative to your area with your community and joining in the
have a Facebook Business page you'll be #Nottingham #EastMidlands. Add popular conversation is a way to increase your
able to select Instagram as a placement tags on Instagram #instfam #igers #love digital footprint across Instagram.
option so the adverts you’ve created get #photooftheday. You are limited to 30
delivered on Facebook and Instagram tags per post. Try not to copy and paste
simultaneously.
How do I get an Instagram Business Profile…?
Business Class. #TIP
Keep your business profile
separate. Don’t use your
Switching your account to a Business Profile will personal profile as the main
page for your Martial Arts
allow you to take advantage of some key features School
which will help you grow your brand and profile.
3 steps to switching to Business Class:
1. Log into your account and tap the Hamburger
menu button at the top right of your profile page.
2. Tap Settings at the bottom right.
3. Scroll down to “Switch to Business Profile.”
CAN’T CONNECT TO YOUR FACEBOOK BUSINESS PAGE?
Admin rights on your Facebook business page determine whether you can share
content on both social platforms. You can connect your page by logging to your
facebook business page > settings > page roles and then assign your personal
profile on Facebook as your Business page admin.
What?
INFLUENCER MARKETING
Word of mouth is the most valuable and effective form of marketing,
Influencers on Instagram help you promote your brand to their following. The
key is to find influencers that fit your brand personas. Then use them to
promote your Martial Arts School to their already established following who are
directly influenced by someone who would also be interested in your services.
How do I find Influencers?
There isn’t an easy way to find influencers that will bring you a good ROI (return
on investment) it will take a lot of research to find out who within your market has
social leverage to promote your Martial Arts School. Once you find someone who
has good level of engagement on their social media you can Turn On Post
Notifications and keep an eye on them and interact with them by liking and
commenting on their posts.
Do I just find someone with a lot of followers?
No! Focus on engagement you want people to be engaging with what your
influencer has to say. If they just have followers who don’t pay attention to them
then you'll have a very low ROI. See how many likes, comments and
conversations they have.
Turn Post Notifications ON.
To get push notifications for someone you follow on Instagram:
1. Go to the influencer you Like.
2.Tap the triple-dot button in the upper-right corner
3.From the menu, tap Turn on Post Notifications
THE POWER OF INSTAGRAM STORIES
Instagram stories should be used to keep your audience up to
date with your Martial Arts Business as it happens. You will get
more engagement on Instagram stories so ensure your content
is interesting and not duplicated on your feed. Be creative.
Display one offer Engage with your followers Keep followers engaged with
a day weekly with Instagram Live videos of your lessons as they
shows happen3 TYPES OF CONTENT THAT WILL
HELP YOU INCREASE ENGAGEMENT.
COMPETITION /
UGC VIDEO/TUTORIALS
GIVEAWAYS
User generated content is the most Video is something that can be easily created. Competitions help sky rocket your likes,
effective form of content and receives If the content delivers value it will double your comments and followers. You will be able
the most amount of engagement on engagement. Focus on creating videos that to drive more traffic to your profile which
Instagram. Encourage your students to showcase techniques and styles. means you will have more opportunity to
take photos and videos. promote your services.Video Leap Instasize
THE BEST APPS TO DOWNLOAD
4 Apps to create and edit content:
1. Video Leap is the best free video editing software for Instagram, the app gives
you total freedom to create videos just like you see the professionals do.
2. Instasize is a great app to edit and add text to your images. Instasize also presets
your photos so that they fit perfectly on Instagram.
3. Hootsuite is the best FREE application for scheduling all your social media posts
in advance.
4. Over is a FREE application that allows you to create Instagram post and adverts
that are creative and engaging way.
Hootsuite Over#WEARENEST
Your Martial Arts Business Management Solution
Learn how to grow your Martial Arts School, schedule a guided tour
with one of our Martial Arts Business Consultants who can show you
the route to success.
www.nestmanagement.co.uk
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