MEDIA KIT 2019 MAGAZINE GERMANY - Alder Creek Media Tom Melzer Lonely Planet, reisewelt
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MAGAZINE
GERMANY
MEDIA KIT
2019
We believe travel
when practised
Lonely
responsibly is
a force for good Planet
Lonely Planet is a leading travel media
company and the world’s number one
travel guidebook brand, providing both
inspiring and trustworthy information
for every kind of traveller since 1973.
Over the past four decades, Lonely
Planet has printed over 145 million
guidebooks and grown a dedicated,
passionate global community of
travellers. You’ll also find out content
on lonelyplanet.com, mobile, video
and in 14 languages, children’s,
armchair and lifestyle books, ebooks,
10 international magazines, and more.
Lonely Planet magazine Lonely Planet magazine is the definitive source of honest travel inspiration, encouraging readers to explore and seek new experiences, whether close to home, on roads well-travelled or in the far-flung corners of the planet. Featuring unique, on-the-ground insights from our unrivalled global network of travel experts, Lonely Planet magazine offers original ideas, practical tips and advice, essential news and stunning photography; all delivered with humour, honesty and a freshness that you won’t find elsewhere. Every month we will take you to the heart of a place in a way that no other travel title can.
Editorial FEATURES
Compelling stories and images
that take readers to the heart
pillars
of the destination, providing
immersive experiences of places
near and far
GREAT ESCAPE
A trip of a lifetime mapped out
each edition for you to add
to your wish list, with tips on
JOURNAL perfect places to eat, drink and
Insightful, inspirational stay along the way
stories from the road,
beautifully told by
our network of travel
writers
EXPLORE
The season’s top travel news,
TOP PICKS trips and discoveries, including
Pocket guides to take with you new hotels and tours, food, gear
on your travels, curated by and tech, with recommendations
our experts to take you to the and inside secrets from Lonely
heart of a destination and get Planet’s writers and locals
the best out of your trip
Every day, over Why
Lonely
200 writers and
photographers
are on the road
for Lonely Planet
Planet
l Authority in travel
l We put travellers at the heart
of everything we do
l Extensive international network
l Content from the world’s best
writers and photographers
l Reach travellers across
print, online and social
l Curious, honest, trustworthy
and responsible
Lonely Planet’s audience Lonely Planet has a diverse readership with one thing in common: all our readers are avid travellers. Our readers travel often and whether they go on a citytrip, take a long holiday to a far off land, or choose an epic adventure in nature closer to home; they are all looking for an authentic experience. The Lonely Planet audience is curious, well travelled, educated and has a median or above-average income.
Advert
opportunities
TRAVELLER
N O R T H A M E R I CA’ S
B E S T R OA D T R I P S
Explore Canada and the USA’s most thrilling drives
DJOSER
De andere manier van reizen
ADVERTORIALS
AZIË
AFRIKA
MIDDEN-OOSTEN
LATIJNS-AMERIKA
OCEANIË
DJOSER.NL
IN ASSOCIATION WITH
DISPLAY ADS SUPPLEMENTS
Advertorials Benefit from the credibility of the Lonely Planet brand with custom written advertorials • Written by Lonely Planet travel experts in Lonely Planet style and tone • A powerful and effective means of promoting your brand • More engaging and interesting than a display ad • Both entertaining and useful for the reader • A great way to increase awareness and appeal for your brand
Supplements
Custom supplements and mini guides are
created by Lonely Planet writers from your
brief in Lonely Planet’s inspired, passionate DISCOVER
and authoritative tone. Pique the reader’s NIKKO & AIZU
interest to inspire further investigation
and encourage travel planning to the most
inspiring experiences to be found in your
destination.
FOR
PRODUCED BY LONELY PLANET
T
SPONSORSHIP
FUKUSHIMA PREFECTURE GOVERNMEN
• Opportunities to sponsor editorial
supplements & one-off Lonely Planet ONTDEK DE TOP 10
EUROPESE BESTEMMINGEN
branded products VOOR 2018
• Logo on front cover ‘in association with’
• Display and advertorial pages
TRAVELLER
N O R T H A M E R I CA’ S
IN SAMENWERKING
MET PROVINCIE FRI
ESLAND
MAGAZINE
RIPS
B E S T R OA D Tthrilling drives
Explore Canada and the USA’s most
2018 Calendar
I N A S S O C I AT I O N W I T H IN ASSOCIATION WITH
Rate Card
RATES
AVAILABLE ON
REQUEST FOR
Supplements
Inserts DISPLAY ADS COST
Classified 1/1 Full page € 9.900
2/1 Opening spread € 20.000
2/1 Spread € 18.000
1/2 Page € 5.500
1/3 Page € 3.800
ADVERTORIALS COST
1/1 Full page* € 9.900
2/1 Spread** € 18.000
* excluding € 600 production cost
** excluding € 1.000 production cost
All rates are gross before agency commission & subject
to terms and conditions. Production costs are not eligible
for discounts and commission.Ad
specifications
ADV SIZE (MM)
1/1 page 228 x 300
2/1 page 456 x 300
1/2 page horizontal 228 x 148
1/2 page vertical 112 x 300
1/3 page horizontal 228 x 98
1/3 page vertical 74 x 300
MATERIAL PREFERENCES:
• Certified PDF files
• 300 DPI and CMYK
• Colour profile isocoated v2 300% (ECI)
• Live matter must be at least 5mm in from
the trim
• 3mm bleed, trim marks, trim box and page
information must be included
• Minimum 6pt standard fonts, 10pt script
and fine serif
• Files accepted via most delivery methods
(WeTransfer, Adsend, etc.)
These are requirements for a perfect bound magazine printed by web offset and trimmed to
228 x 300 mm. Data must be supplied to the correct size and confirm to these digital files.Deadlines CIRCULATION:
& on sale dates
50.000
READERSHIP:
150.000
Issue Escape Winter City Trips Italian Summer Epic Journeys Travel Secrets Best in Travel
(Feb/Mar) (Apr/May) (Jun/Jul) (Aug/Sep) (Oct/Nov) (Dec 19/Jan 20)
Material deadline 14.01.19 04.03.19 06.05.19 08.07.19 09.09.19 08.11.19
On sale date 09.02.19 06.04.19 01.06.19 03.08.19 05.10.19 07.12.19
Always confirm these at the time of booking as subject to changeWe would love
to hear from you
Please contact:
Alder Creek Media
Am Erlenbach 82
D-63263 Neu-Isenburg
E: lonelyplanet@aldercreek.de
Tom Melzer
E: tom@aldercreek.de
T: +49 610 22 02 38 85
M:+49 172 4358677
Nina Gehlen
E: nina@aldercreek.de
M: +49 175 2493180
Lonely Planet magazine DE
is published by:
Pijper Media
Stettinweg 15
9723 HD Groningen
The Netherlands
W: pijpermedia.nl
T: +31 50 544 58 15You can also read
