2018 MEDIA KIT 2016 MEDIA KIT - Pocket Outdoor Media
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2016 MEDIA KIT
2018 MEDIA KIT
The authoritative voice of cycling
TOTAL REACH
1.53M OUR BRAND
AVERAGE MONTHLY
PAGE VIEWS
4.75M
E-NEWSLETTER
45K
VeloNews takes fans of competitive cycling inside the sport, and VELONEWS SOCIAL
ignites the passion they have for cycling’s many athletes, races, MAGAZINE MEDIA
and participant-driven events. Now, VeloNews can offer brands a AT A
wide range of platforms to reach these fans: from print to digital, GLANCE
video, and audio.
READERSHIP
— FRED DREIER, EDITOR-IN-CHIEF 297,726
70,000
What we do PRINT
ê In-depth features that take fans inside professional cycling CIRCULATION 139,000
ê Expert training advice from professional coach Trevor Connor 27,000
ê Reviews of the latest gear and tech for competitive cyclists
ê Expert storytelling and analysis of the greatest races of the season
ê The best cycling photography from races around the globe FREQUENCY
ê Compelling infographics that take you inside cycling’s culture 10 times a year, 71,200
including the
ê Personal essays and opinion from staff writers and freelance columnists
Buyer’s Guide and
Tour de France
VeloNews.com Guide TOTAL
Avg. Monthly Unique Users 860,017 | Avg. Monthly Page Views 4,750,000 507,926
PODCASTS & VELONEWS SHOW
FRED DREIER SPENCER POWLISON TREVOR CONNOR
VeloNews Editor-in-Chief News Director Coach and Physiologist
PODCASTS VELONEWS SHOW (Weekly)
VeloNews Podcast (Weekly) his weekly video program offers a humorous and highly
T
Combining spirited discussion, informed humor, and opinionated look at the races, athletes, and news stories
insider access to bring listeners into the beautiful, often within pro cycling.
absurd heart of pro cycling.
Average listens per show: 8,500+ ê 60% increase in show views from June to July 2017
Fast Talk Podcast (Every other week) Average views per show: 25,000+
Hosted by Coach Trevor Connor, Fast Talk improves every
listener’s riding and racing with insightful, science-driven,
and entertaining discussions of cycling tech and training.
Average listens per show: 13,000+
High Engagement: Average Monthly
Listened average of Combined Listens:
30 minutes per podcast 135,000+
OUR AUDIENCE
DEMOGRAPHICS SHOPPING ACTIVE ACTIVE
CONSUMERS
Gender 92% 99%
93% male, 7% female Purchased athletic apparel/ Own road bikes (On 0% regularly
8
sports clothing in the last average, they ride nine give advice
year
Average Age hours per week)
55 years old 77% Visited
Average Household Income
88% 53% a product or
service website
Would pay more for Participate in organized
$170,000 after seeing
environmentally friendly bike racing
“green” products a product or
Education
96% attended college, 40% have
81% service advertised
post-graduate degrees Use electrolyte Readers own
drinks and gels an average of
$15,782 in
7 cycling gear
Average races per year
verage spend
A
Source: 2016 VeloNews Audience Study on road bike:
$4,789
2018 EDITORIAL CALENDAR
January/February SPACE CLOSE 11/28
MATERIALS DUE 12/1
MIND/BODY/SOUL ISSUE
ON-SALE 1/9
Religion in cycling
ê
The science of climbing
ê
March/April SPACE CLOSE 1/9
MATERIALS DUE 1/18
2018 SEASON PREVIEW
ON-SALE 2/20
The rivalries to watch
ê
The races you must see
ê
Buyer’s Guide ALL THE BIKES SPACE CLOSE 2/8
Our guide to the best
ê MATERIALS DUE 2/15
bikes and gear for 2018 90 DAY
NEWSSTAND
ON-SALE 3/20
Sponsorship Packages Available PRESENCE
May GIRO GUIDE & TRAVEL SPECIAL SPACE CLOSE 3/2
ê The contenders, stages, and teams MATERIALS DUE 3/15
of the season's first grand tour ON-SALE 4/17
Giro d'Italia Sales Opportunities Available
June GREAT DEBATE ISSUE SPACE CLOSE 4/5
MATERIALS DUE 4/12
The arguments and debates that
ê
ON-SALE 5/15
shape pro cycling fandom
Tour De France Guide SPACE CLOSE 5/3
MATERIALS DUE 5/10
BEST THE OFFICIAL GUIDE 90 DAY
ON-SALE 6/12
SELLING The contenders, stages,
ê NEWSSTAND
PRESENCE
ISSUE! and teams of Le Tour
TDF Print/Digital Sales Opportunities Available
July EMERGING NATIONS ISSUE SPACE CLOSE 5/17
Colombia: the new powerhouse
ê MATERIALS DUE 5/31
Africa and the Middle East
ê ON-SALE 7/3
August ANALYTICS ISSUE SPACE CLOSE 6/18
MATERIALS DUE 6/26
The numbers that shape cycling
ê
ON-SALE 7/31
Training revolution
ê
September/October SPACE CLOSE 8/6
MATERIALS DUE 8/15
CYCLOCROSS ISSUE
ON-SALE 9/18
The contenders, races, and new
ê
gear that make 'cross great
Cyclocross Sponsorship Packages Available
November/December SPACE CLOSE 10/3
MATERIALS DUE 10/11
AWARDS ISSUE & PHOTO ANNUAL
ON-SALE 11/13
The best riders and races of 2018
ê
The best photos of the year
ê
Holiday gift guide
ê
Holiday Gift Guide Sponsorship Opportunities
* Editorial calendar subject to change.
ADVERTISING SPECS
Unit size Live area Trim Bleed
WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT
16.67” x 9.875” 18.0” x 10.875” 18.5” x 11.375”
SPREAD* 423mm x 251mm 457mm x 276mm 470mm x 289mm
16.67” x 4.854”
1/2 PAGE SPREAD* 423mm x 123mm
N/A N/A
8.0” x 9.875” 9.0” x 10.875” 9.5” x 11.375”
FULL PAGE 203mm x 251mm 229mm x 279mm 241mm x 289mm
3.71” x 9.875”
1/2 PAGE VERTICAL 94mm x 251mm
N/A N/A
7.583” x 4.854”
1/2 PAGE HORIZONTAL 193mm x 123mm
N/A N/A
2.42” x 9.875”
1/3 PAGE VERTICAL 61mm x 251mm
N/A N/A
5.0” x 4.854”
1/3 PAGE SQUARE 127mm x 123mm
N/A N/A
3.71” x 4.854”
1/4 PAGE VERTICAL 94mm x 123mm
N/A N/A
1.772” x 4.854”
1/8 PAGE VERTICAL 45mm x 123mm
N/A N/A
3.71” x 2.344”
1/8 PAGE HORIZONTAL 94mm x 60mm
N/A N/A
*Please allow .375" in the center of artwork for gutter.
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Remove all color management profiles
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flattened mmcelravy@pocketoutdoormedia.com
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