Industry Insights A roundup of noteworthy foodservice findings for the week of July 12, 2021
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Industry Insights A roundup of noteworthy foodservice findings for the week of July 12, 2021
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I G N I TE C O M PAN Y
Top Lodging Chains LARGEST LODGING CHAINS
RANKED BY 2020 U.S. HOTEL COUNT
Increase Footprint Holiday Inn Express 2,425
Despite Pandemic
Hampton by Hilton 2,282
Best Western 1,856
Led by Holiday Inn Express and Economy hotel chains Days Inn and
Hampton by Hilton, the industry’s 10 Super 8 were the only companies Quality Inn 1,697
largest lodging companies finished among the top 10 group to suffer
2020 with a combined footprint of location contractions in 2020,
15,234 total U.S. locations, growing by decreasing by 4.3% and 2.9%, Super 8 1,506
0.8% on an annual basis. respectively.
Despite severe industry restrictions Days Inn 1,370
related to the COVID-19 pandemic,
eight of the top 10 hotel chains still Fairfield Inn & Suites 1,061
managed to achieve positive location
growth in 2020. Fairfield Inn & Suites
was the growth leader, expanding its Comfort Inn 1,060
location footprint by 6.0% on an annual
basis. Courtyard Marriott 1,058
La Quinta Inns & Suites 919
Source: Technomic Ignite Company
© 2021 Technomic, Inc. 3I G N I TE M E N U
Pricy Proteins Gain
Traction on Pizza
Although common pizza proteins, traffic, and to boost the price point. The
including chicken, pepperoni and average specialty pizza, according to
sausage, continue to trend, lately Technomic’s Ignite Menu, costs $14.30,
operators have been turning to pricier compared to $11.81 for a basic cheese
protein toppings such as lobster and pizza, a 21% price uptick.
prime rib as a way to drive up check
And this price lift is something
averages for the comfort favorite. For
consumers are willing to pay more for
example, recent menu launches have
as a part of their demand for high-
included a Lobster and Langostino
quality ingredients. In fact, more than
Pizza from Red Lobster and a Prime
half of consumers (57%) strongly agree
Rib with Rosemary Pizza from The
they would like more restaurants to
Depot in Missoula, Mo.
offer pizzas with premium toppings,**
Specialty pizzas are among the most so these expensive meat and seafood
common pizza types, with more than toppers could fill that need while
21% of operators menuing them.* This consequentially boosting sales.
type of dish allows operators to promote
signature items, something that drives
*Source: Technomic Ignite Menu, Q1 2021
**Base: 1,436 consumers who eat pizza Seafood pizza
**Source: Technomic 2020 Pizza Consumer Trend Report Image Source: Shutterstock
© 2021 Technomic, Inc. 4I G N I TE C O N S U M E R
% point change
What changes do you expect restaurants to make so that
from Q1 2021 to
you feel safe and comfortable?
Q2 2021
Fewer Diners Seek Restrictions on number of diners
All staff wearing face masks
-8.5
-8.2
Visible Safety Cues
Fewer tables/greater distance between diners -7.3
Plexiglass barriers -7.2
All staff wearing gloves -7.0
Restrictions on usage of self-serve beverage/fountain -6.4
Nearly half of Americans are fully all measures. Staff to help open and close doors -5.7
vaccinated (48%), and Technomic
Expectations regarding dining room Contactless delivery -5.4
Ignite Consumer brand ratings data
restrictions and mask usage are among
shows that more diners have
some of the greatest declines Single-use utensils and cups -5.2
increased overall restaurant frequency
registered. A growing number also
quarter over quarter. More than three- Contactless transactions -4.8
appear less fearful of self-serve
fifths (62%) now say that they visit or
beverage stations. Disposable/recyclable, single-use menus -4.8
order food from a restaurant once a
week or more frequently, up from 60% Regional restrictions and changing Single serve condiments only -4.5
in the first quarter. CDC guidelines continue to create
challenges and questions—even in More prepackaged, grab-and-go options -4.2
In addition to increased weekly
areas with high vaccination rates.
restaurant usage, changes in Professional uniform service -4.2
Nevertheless, restaurant operators
demands for visible safety protocols
must continue to strike a delicate More hand sanitizer dispensers -4.0
signal that a growing number feel
balance between guests still seeking
more comfortable dining out again. Fewer self-serve options (e.g., salad bars, coffee stations, etc.) -4.0
these extra visible precautions and
Compared to Q1 2021, the percentage
those who may feel such measures are
of consumers now looking for safety Staff to assist with kiosk ordering -4.0
no longer needed.
cues has dropped significantly across
Frequent changing of serving utensils -1.8
Base: 27,300 consumers ages 18+ per quarter Staff visibly cleaning high-touch areas -1.4
Source: Technomic Ignite Consumer
© 2021 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
Restaurants Aid in the
Race to Vaccinate
A year and a half into the pandemic and Jakarta and worked to make shots based Mister Donut donated a portion
the virus is still leading countries to available to its employees there. of sales from its recent Vaccine Donut
impose and extend restrictions in many range to local COVID-19-related
In Russia, McDonald’s is rewarding
places around the world. research.
employees with one-time bonuses of
While restaurants have been and between about US$40 and US$60 And in Mexico, Toks—a homegrown
continue to be one of the hardest-hit (depending on region) along with four chain celebrating its 50th anniversary in
sectors amid lockdowns, that is not hours of paid leave and other incentives 2021—offered free coffees to
stopping operators from making efforts to get vaccinated. vaccinated guests, one of the many
to promote vaccinations and help get operators to encourage vaccinations via
In the Philippines, multichain operator
markets reopened. free food and drinks in recent months.
Max’s Group is offering vaccinated
Here are a few recent examples of how guests exclusive deals such as free Keep up to date on chain developments
restaurant chains are doing their part to dishes, drink upsizes and BOGOs at with Technomic’s quarterly Global
battle the ongoing crisis. Max’s Restaurant, Yellow Cab Pizza Operator Briefing, the industry’s most
Co., Krispy Kreme, Jamba and other comprehensive digest of global news
In Indonesia, homegrown coffee giant
brands. spanning corporate, expansion, tech
Kopi Kenangan helped fund a new
and M&A across 25 countries. Learn
centralized vaccination center in In Thailand, the local division of Japan-
more.
Source: Technomic Global Foodservice Navigator Program
Note: Units based on data from end of 2019
Image Source: Shutterstock
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