Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Aug. 23, 2021 - Winsight
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Aug. 23, 2021
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© 2021 Technomic, Inc.I G N I TE C O M PAN Y
MTY Global Posts MTY GLOBAL
YEAR-OVER-YEAR TOTAL SYSTEM SALES
Improved Q2 Results
33%
After a rocky 2020, MTY Global MTY’s digital sales also increased,
reported a system sales increase of making up 27% of Canada’s total
33% in Q2 2021 compared to the same system sales, up from 20% the year
period the year prior. The group largely prior. Digital sales for all North America
owns mall-based restaurants in Canada grew from $146.9 million in Q2 2020 to
but has a large international footprint in $203.4 million during the same period
the U.S. and other international of 2021.
markets.
While system sales were up 24% in the
U.S. and 38% internationally, Canada’s
system sales jumped 56% from the
year prior. Though many more MTY -13%
Canada locations had reopened by Q2 -17%
2021, they still reported 283 temporary
closures in Canada at the end of the -24%
quarter. Q3 2020 Q4 2020 Q1 2021 Q2 2021
Sources: Technomic Ignite Company
© 2021 Technomic, Inc. 3I G N I TE M E N U
Operators Differentiate
Themselves in Chicken
Sandwich Wars
It’s no secret that chicken sandwiches Another unique take is to mash up
have exploded on menus and in the chicken sandwiches with indulgent
media recently. Lately, many operators mushroom melts. Fatburger Canada
have been adding more unique recently rolled out a limited-time Fried
versions in order to differentiate Chicken Mushroom Melt, with breaded
themselves. fried chicken tenders, Canadian
cheddar, grilled mushrooms, maple
One way to stand out is by adding bold
bacon and mayonnaise on a seeded
flavours, as Pizza Pizza did with its new
bun.
sandwiches served on toasted brioche-
style buns. The Creamy Garlic Chicken An alternative iteration is introducing
Sandwich features breaded chicken the chicken sandwich craze into the
breast with pickles and garlic sauce, breakfast daypart. McDonald’s Canada
and the Spicy Sriracha Mayo Chicken recently launched a Spicy Habanero
Sandwich tops a breaded chicken Chicken McMuffin, featuring a breaded,
breast with pickles and a secret spicy seasoned chicken patty with spicy
sauce. habanero sauce and cheddar cheese
on a toasted English muffin.
Chicken tender sandwich with lettuce,
tomato and guacamole
Image Source: Shutterstock
Source: Technomic Ignite Menu
© 2021 Technomic, Inc. 4I G N I TE C O N S U M E R
BEST-IN-CLASS FSR BRANDS FOR
OVERALL TAKEOUT CAPABILITIES
Overall Takeout
TOP BOX=% VERY GOOD
Capabilities Continue
Toujours Mikes 59.0%
to Drive FSR Dining
Scores Rotisserie & Ribs 58.7%
Decisions
St-Hubert 58.0%
Montana's BBQ & Bar 56.4%
Although restaurants have begun to Whether it is takeout packaging, zero-
reopen their dining room doors, overall contact delivery and carryout, portability
takeout capabilities continue to be a of menu items or even availability of
priority for many Canadians. adult-beverage options, full-service Swiss Chalet 55.3%
operators can learn from these best-in-
In the year-ending Q2 2021 period,
class brands, rated highly by recent
seven in 10 consumers (71%) say that
guests for “overall takeout capabilities.”
“overall takeout capabilities” are
important or very important when The Keg Steakhouse + Bar 55.3%
selecting a full-service restaurant for an
occasion. This represents an increase
of 12 percentage points from the same
FSR Chain Avg. 50.7%
period one year ago.
Base: Varies; 400-700 recent guests per brand
Source: Technomic Ignite Consumer brand ratings data, Q3 2020-Q2 2021
© 2021 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
# OF NEW MENU ITEMS ADDED PER CHAIN DURING 2020
LTO Battle: 26.1
Europe Edition
19.5
Menu development is crucial to drive Up next is the U.K., where quick serves
traffic and brand excitement, but the and CDRs alike rely heavily on product
quantity of new products can vary development as a traffic driver.
widely by country. 13.3
France, Germany and Spain all came in
Our latest LTO battle takes us to below the market’s average, with the
Europe. Findings are based on the latter most impacted by pandemic-
average number of new products related shutdowns in 2020. 9.5
launched by leading chains over a year
It’s key for suppliers and operators to
from our monthly tracking. 7.0
understand the importance of product
To set our baseline, key chains across development in a given market as it
Europe overall averaged about 13 new indicates how competitive the local 4.2
items during 2020. landscape is and how important it is to
stay on top of emerging trends.
Russia led the pack, far outpacing all
other countries due in large part to Technomic tracks LTO activity across
several casual-dining restaurants 25 markets globally and publishes data
(CDRs) launching widescale menu in its annual Country Reports.
France Germany Russia Spain U.K. Europe
refreshes during the year. Average
Note: 150 menus tracked monthly across Europe in France, Germany, Russia, Spain and the U.K. from January 2020
to January 2021
Source: Technomic Global Foodservice Navigator Program
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