Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 25, 2021 - Winsight
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 25, 2021
I G N I TE C O M PAN Y
Plant-Based
Promotions Continue
to Loom Large
The arrival of 2021 has done nothing to protein. It is meant to have pepperoni’s
slow the steady progression of plant- characteristic fat marbles and is made
based offerings across Canadian with fennel, black pepper, garlic and
menus. paprika.
For example, Starbucks Canada Finally, Harvey’s is running a Lightlife
recently introduced the dairy-free promotion featuring a Lightlife Burger
Honey Oat Latte, a permanent addition combo with a side of fries and a drink
to the menu, featuring oat beverage for $7.49.
and Starbucks Blonde Espresso
combined with honey and topped with
toasted honey topping.
Meanwhile, Pizza Nova plans to add
plant-based pepperoni. Starting Jan.
11, the chain will offer Field Roast
Plant-Based Pepperoni, the first
pepperoni alternative made with pea
Starbucks Canada’s Honey Oat Latte
Source: Technomic Ignite company news Image Source: Starbucks Canada website
© 2021 Technomic, Inc. 2I G N I TE M E N U
Breakfast Sandwich
Spotlight
Leading Breakfast Sandwiches
Incidence
on Menus
Egg Sandwich 98
Bacon Breakfast Sandwich 88
According to Technomic’s 2020 sandwich and that’s increased to 21.3%
Canadian Sandwich Consumer Trend of operators in Q2 2020. Ham Breakfast Sandwich 52
Report, breakfast sandwich purchases
The breakfast sandwich types on the
are on the rise. Some 28% of
rise year over year include breakfast
consumers purchase breakfast
tacos (up 50.0%), veggie breakfast
sandwiches away from home during the Fastest-Growing Breakfast Sandwiches
sandwiches (up 33.3%), mixed protein % Growth
week at least once every 90 days, up
breakfast sandwiches (up 33.3%) and on Menus
from 19% in 2018, and 19% purchase
egg sandwiches (up 4.3%). Mayo,
them on the weekend, up from 15% in Breakfast Tacos +50.0%
spinach and sausage are just some of
2018. Further, 18% of consumers
the fastest-growing ingredients on
strongly agree that they’re purchasing Veggie Breakfast Sandwich +33.3%
breakfast sandwiches.
breakfast sandwiches outside of typical
breakfast hours more often than they Expect to continue to see innovation in
Mixed Protein Breakfast Sandwich +33.3%
were a year ago (including 26% of this mealpart, with regard to ingredients
those ages 18-34). (such as more global infusions, including
salsa verde, or spicy features, including
As a result, we’ve seen a steady increase
jalapeno), time of day it’s promoted and
of breakfast sandwich mentions at
types of restaurants offering breakfast
operations. In Q2 2016, for example,
sandwiches.
19.7% of operators menued a breakfast
Source: Technomic Ignite menu data, Q3 2019-Q3 2020
© 2021 Technomic, Inc. 3I G N I TE C O N S U M E R
Health and Quality TOP-RATED FSR BRANDS
FOR AVAILABILITY OF HEALTHY OPTIONS
Stand Out at these Cora 51%
Top FSRs Scorese Rotisserie & Ribs 46%
The FSR brands that are rated highest Adding trendy health-halo ingredients
for availability of healthy offerings focus like quinoa to a salad or bowl can
on fresh and quality ingredients. Many increase the protein content of the dish.
top FSR brands incorporate high-quality This addition can also make the dish
ingredients or options with a health halo more filling and increase the overall
to help promote the value of their value of the item. Milestones offers a Keg Steakhouse & Bar 46%
dishes. lighter dish that includes chimichurri sea
bass with seasonal vegetables and
Additionally, a third (33%) of consumers
tricoloured quinoa.
strongly agree that they would be very
likely to order healthier options at
restaurants if they were offered. This Toujours Mikes 41%
reflects how operators that have a
range of healthy options can help to
drive sales and eliminate the veto vote
from group ordering.
Milestones 38%
Source: Technomic Ignite consumer data featuring the Technomic 2020 Canadian Healthy Eating Consumer Trend
Report and consumer brand metrics, Q4 2019-Q3 2020
© 2021 Technomic, Inc. 4G L O B AL F O O D S E RV I C E N AV I G ATO R
Global Brands Bet
Local With LTOs
One menu strategy many operators of pizza purveyor’s new Sausage Sizzle
global restaurant brands are leveraging Pizza aims to recast a local summer
in the “current normal” is product barbecue specialty in a delivery-friendly
localization. Several major chains have pizza format
rolled out LTOs that showcase well-
Burger King Singapore—for Chinese
known food favourites from a specific
New Year, the burger slinger introduced
country or region, often in a new or
a range of products showcasing the
unexpected context to build excitement.
flavours of local favourite chile crab
Here are a few examples of how brands
California Pizza Kitchen Japan—the
are looking to get closer to consumers
American pizza brand launched Unagi
in the markets they serve:
Pizza showcasing freshwater eel
McDonald’s China—the burger giant prepared kabayaki style
recently debuted its first-ever take on
McDonald’s France—as the country
the traditional meat bun known as
returned to confinement this fall, the
roujiamo
chain brought back its highly localized
Domino’s Australia—the U.S.-based McBaguette Burger
Domino’s Australia’s Sausage Sizzle Pizza
Image Source: Domino’s Australia press release
Source: Technomic Global Foodservice Navigator Program
© 2021 Technomic, Inc. 5WAN T M O R E I N S I G H T S ?
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