Home Retrofit: Planning for the Future Consumer Research, Pilots & Trials - CA EED meeting 20th October 2015
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Home Retrofit: Planning for the Future Consumer Research, Pilots & Trials CA EED meeting 20th October 2015
Objective • Develop a Strategy for the Future of Home Retrofit through : • -Consumer Research (Better Energy Financing project) • -Modelling for Pathways to Energy Efficiency (Report) • -Consultation with the Supply Market • -Design Thinking including Citizen Engagement • -Trials, Pilots and focused Communities strand
Consumer Research
Consumer Mindset
Prevailing consumer trends are reflected in the research:
• My Wallet – My Way
– Self reward, convenience and control
• The energy improvement journey
– an on-going journey towards incremental improvement
– What I can afford right now
• Demand and Command
– transparency, value and accountability in return for investment decisions
– What’s the right thing for me, can I trust it will work
• Home central
– comfort and value drive investment decisions
– House warmer, more comfortable, less draughts
Awareness and Attitude to Energy Improvement
– 82% of respondents believe their home would benefit from some form of
energy efficiency improvement (increase of 8% on 2013)
– Most favoured measures attic insulation, solar panels and window glazing
• Future interest is somewhat muted when action involved(14%)
– Most likely measures are lighting improvement, draught proofing, boiler and
controls upgrade and attic insulation
– I think I want to do something
– Not sure if do now or what to do
– Not a financial barrier – havent got to that decision yet
– Awareness engagement knowledge
Energy Improvements: Funding profile
• 44% willing to take some form of loan to cover part of costs
• When seeking a loan, the interest rate is most important (37%)
– The flexibility of the loan in terms of timing 24%
– The payback period 21%
– The ease of securing approval 18%
Unlocking the Energy Efficiency Opportunity
A worked example showing how the consumer decision making process
affects the uptake of the ‘Medium’ energy efficiency package
Uptake
Awareness
Decision based on Annual
and Budget limit
frequency costs and uptake
engagement
100 savings
75
9 6 2 2
Number of Around 75% of Consumers 70% of the Uptake rate is Annual uptake
consumers the stock is aware make decisions stock has 33% based on (number of
in archetype and engaged every ~9 years enough budget costs and savings consumers)
Design Thinking and Market Consultation
• Pre-Works
– Reluctance and Fear
• During Works
– Hassle
• Post Works
Happy they did it!
Financing Trials and Pilots • €1m in funding provided by SEAI • 1. Credit Unions – 3 Trials – St Canices and Carlow Kilkenny Energy Agency – Progressive CU and REIL (oil suppliers under Art 7) – South Leitrim CUs and REIL (at application) • 2. Banks – 1 Trial – Tipperary Energy Agency and AIB • 3. Salary Incentive Scheme – 2 Trials – EPS with REIL – Tara Mines with SSE (at application)
Communities Financing Strand • Six Projects totalling just over €2m in funding – Dublin City Council -Cromcastle – Kingspan and Castleblaney CU – NABCO – Fingal County Council – Energy Wise Cavan – Irish Wheelchair Association
Summary of Retrofitting Challenges –The Consumer Journey
Information Knowledge Upheaval Financing
Where do I go What specifically do Disruption of Ability to repay
to source I need to do to my home
Accessible, flexible
info…to learn? house?
Disturbance to and cost effective
What are the Where to source life finance
grants, trusted suppliers for
Fear Factor…new Hidden costs
incentives etc. larger jobs?
Organising and Lack of grants or
What are the How will I know it’s
project managing some incentive
benefits? done to the proper
standards? Unaware of savings
or inability to
…Message that calculate savings
the home, like a
car, needs to be
kept serviced
(boiler upgrade)
Emotional engagement required to break inertia.Sustainable Energy Communities Innovative Cross-sectoral Partnerships Pioneered by SEAI October 2015
1. Context: Evolution of SECs
• A Sustainable Energy Community Smart
(SEC) is a group that achieves Clusters
sustainable, cost-effective energy Internationally
management across all sectors of the Award
community Winning
Communities
• Over 100 SECs across Ireland have
become a vehicle for cross-sectoral
collaboration and innovation (65% of
SECs formed new partnerships) Innovation
Potential for
• SECs deliver tangible social, Energy
economic and energy sustainability Independen
benefits in local economies ce
• A platform now exists to build
capacity and leverage funding to
enable
communities in energy transition with:
a) SEAI 3 Year Partnership
b) SEC Network in Ireland2. Platform in 2015…Future Vision for a National
SEC Network
2005 2012 SEC Pilot 2013 - Consolidation 2014 – Building
Vision
Scheme Capacity
• SEC process
normalised –
better
Pioneere
engagement
d
Approach • Better
community
in
facilities and
Dundalk homes
2020
• Successful
partnerships
with a self-
sustaining
• Consolidation of • 100 SECs across future
• Dispersed pockets of
established Ireland
activity • Virtuous circle
communities • Impact as catalyst
• Increased activity in evident of savings
urban communities • Expansion – funding new
geographically, by projects
sector, and by
project typeFuture Fit Ltd
3. Snapshot of Diversity Nationwide energy
of SECs efficiency project with 25
sports clubs. Upgrades
included efficient flood lights,
The Aran Islands Energy boiler replacement, solar hot
Cooperative water and insulation.
10 year project to make the Project Cost €394,000
islands carbon neutral by Project Payback4. Building Capacity and Leveraging Funding
Communities
Funds as a
Catalyst
Activity
Leveraged Accelerat
investment ion
in 2015 is
13 times
that of 2012
Typical
Project
Value
Pathway
Leveraged
Project Value
2012 2013 2014 2015
(Pilo
t)Thank you…Questions ?
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