BUSINESS PARTNERSHIPS WITH WATFORD FC - Watford Football Club
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B U S I N E S S PA R T N E R S H I P S
W I T H WAT F O R D F C
2018/19
WAT F O R D F O O T B A L L C L U B
ADVER TISING OPP OR TUNITIES AT WATFORD FC CAN BE TAILOR MADE
TO SUIT YOUR COMPANY PROVIDING BRAND EXP OSURE TO A LOCAL ,
NATIONAL AND INTERNATIONAL AUDIENCE.
Watford Football Club is a Premier League football club based only In modern times, Watford FC were acquired by the Pozzo family
a 15 minute train journey from central London. Formed in 1881, (who also own Udinese Calcio in Italy) in 2012. Following this
Watford FC have a long tradition of being a family club and still Watford have achieved promotion to the Premier League, enjoying
boast extremely close links to the local community. successful top flight seasons in 2015/16, 2016/17 and 2017/18.
A turning point in the club’s history came in the late 1970’s, when Off the field Watford FC are also a Premier League outfit with a
lifelong Watford supporter Sir Elton John became chairman in 1976, significantly improved stadium, a thriving Community Trust and
and appointed Graham Taylor as manager the following year. some of the best hospitality facilities in the Premier League.
The club achieved consecutive promotions between 1977 and
1979 and reached the First Division for the first time in their history As a Premier League club, Watford FC are seen around the world
in 1982, finishing runners up to Liverpool in their debut season. by a 3.072 billion global TV audience.
REVOLUTIONARY
S TA D I U M - W I D E P L AT F O R M
Incorporating a stadium-wide digital communications By becoming a Business Partner, you aren’t simply purchasing
platform, Vicarage Road is now home to one of the most advertising inventory, you are building fan engagement
technologically advanced fan engagement platforms in opportunities whilst at the same time developing a long-term
Europe. Watford’s revolutionary new integrated commercial relationship with the football club and your target audience.
platform will put your business right to the heart of the The very latest cutting-edge technology delivers your message
matchday experience alongside some of the world’s to thousands of fans inside Vicarage Road each matchday as
biggest brands. well as to a global Premier League audience. We invite your
business to be a part of the Watford revolution and play a
crucial role in the history of this famous club.
PITCH FACING LED
WATFORD’S PITCHSIDE LED IS ONE
OF THE MOST ADVANCED DIGITAL
PITCH PERIMETER SYSTEMS IN WORLD
FOOTBALL
The pitch facing LED’s outstanding display will
give any company eye-catching exposure to
an ever expanding Premier League audience,
with almost 650 million views in the UK and a
global reach of 3.072 billion.
Pitch facing LED can be captured by TV
cameras leading to coverage on Sky Sports,
BT Sport, Match of the Day and other global
channels.
T 01923 496006 E S A L E S @ WAT F O R D F C . C O M
CROWD FACING
LED BOARD
WATFORD ARE ONE OF ONLY A HANDFUL
OF CLUBS IN EUROPE TO FEATURE THE
CROWD FACING FAN ENGAGEMENT
LED TECHNOLOGY
The crowd facing digital displays are capable
of presenting live match stats and social media
content.
BIG SCREEN
VICARAGE ROAD FEATURES THE VERY BEST
IN BIG SCREEN EXP OSURE FOR FANS TO
VIEW YOUR CORE MESSAGES FROM THE
COMFOR T OF THEIR SEATS THROUGHOUT
MATCH DAYS
Our big screen includes all the live match action
and immediate replays of the key moments,
ensuring fans will be paying close attention to the
big screen where your message or video can be
displayed pre-match and at half-time.
T 01923 496006 E S A L E S @ WAT F O R D F C . C O M
STADIUM TV &
STAT ZONE
Screens in our concourse and
hospitality areas are the very
latest in digital out of home media.
Stadium TV features live video
content, club messages, social media
feeds and partner branding to the
many screens within the stadium.
StatZone takes live match and team
statistics from the game and keeps
fans up-to-date with the very latest
analysis to provide cutting-edge
content alongside your branding.
T 01923 496006 E S A L E S @ WAT F O R D F C . C O M
HOSPITALITY AT VICARAGE ROAD
ENTER TAIN CLIENTS AND EMPLOYEES THROUGH OUR HOSPITALITY
LOUNGES, THE GALLERY AND THE VIEW.
The most exclusive lounge at Vicarage The View has outstanding panoramic
Road, The Gallery offers a first-class views of Vicarage Road stadium and
hospitality experience boasting you can enjoy our luxurious padded
spectacular views of the stadium with seats located in the central area,
luxurious padded seating in a central adjacent to our Directors’ Box. The
area, adjacent to our Directors’ Box. causal atmosphere will be replicated
A unique dining experience awaits inside on the grazing menu that will change
The Gallery with an ever-changing match by match.
five-course menu.
EXECUTIVE
BOXES
Enjoy a three-course pre-match meal A unique experience. Watch the game
in a private box for eight people, with from the comfort of the studio which is
executive seating directly outside. frequently used by BT Sport and
Sky Sports.
T 01923 496006 E S A L E S @ WAT F O R D F C . C O M
BUSINESS PAR TNER
• One and a half minutes on pitch facing Digiboard, shared with
other advertising partners
• Three minutes on pitch facing Digiboard at half-time
• Four minutes on crowd facing Digiboard, shared with other
advertising partners
• Two exclusive minutes on crowd facing Digiboard
• Stadium concourse TV - 15 separate ads per matchday (max 15
secs per ad)
• Statzone TV – 15 separate ads per matchday (max 15 secs per ad)
• Stadium Big Screen – regular advertising space pre-match and
at half-time
• Use of Watford FC Business Partner crest
• Complimentary access to two partner events per year
• Two seasonal places in the Sir Elton John Suite (subject
to availability).
£15,000
T 01923 496006 E S A L E S @ WAT F O R D F C . C O M
BUSINESS PAR TNER
PREMIUM
• Two and a half minutes on pitch facing Digiboard, shared
with other advertising partners
• Six minutes on pitch facing Digiboard at half-time
• Six minutes on crowd facing Digiboard, shared with other
advertising partners
• Four exclusive minutes on crowd facing Digiboard
• Stadium concourse TV - 15 separate ads per matchday
(max 15 secs per ad)
• Statzone TV – 15 separate ads per matchday (max 15 secs
per ad)
• Stadium Big Screen – regular advertising space pre-match
and at half-time
• Use of Watford FC Business Partner crest
• Complimentary access to all partner events per year
• Two seasonal places in The Gallery – Watford’s most
exclusive lounge
£30,000
T 01923 496006 E S A L E S @ WAT F O R D F C . C O M
BENEFITS OF A
PAR TNERSHIP
WITH WATFORD FC
It’s our thank you to business partners; a feeling of
inclusion, that you are very much a part of the action at
Watford FC
• Use of Watford FC Business Partner crest
• Data capture opportunities
• Experiential opportunities with the c.20,000 fans who
attend every game
• Social media opportunities via Watford FC’s large
Twitter, Facebook and Instagram audience
• CSR opportunities through The Watford Trust
T 01923 496006 E S A L E S @ WAT F O R D F C . C O MCoverage 226
in 188 broadcast
Cumulative in countries territories
home TV
audience of Over 3,794 hours
3.072 billion Global of Premier League
household related TV coverage
reach of in UK
1 billion
ADVERTISE TO A LOCAL , NATIONAL AND GLOBAL AUDIENCE
Over 14,500
Combined season ticket
social media holders
237 million viewers
audience of
Average watch Match of the
978,000
home crowd of Day*, broadcasting
over 20,000 over 130 hours of
footage
*Match of the Day/ Match of the Day Repeat & Match of the Day 2 Source, Premier League 2016/17 Global Broadcast Report
T 01923 496006 E S A L E S @ WAT F O R D F C . C O MT 01923 496006 E S A L E S @ WAT F O R D F C . C O M
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