Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Oct. 5, 2020

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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Oct. 5, 2020
Industry
Insights
A roundup of noteworthy Canadian foodservice
findings for the week of Oct. 5, 2020
Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Oct. 5, 2020
I G N I TE C O M PAN Y

Diversification is Key
During COVID-19
As restaurants face sales declines and   continues to transition several of its
lower customer traffic due to the        Ontario units into cannabis
pandemic, operators are rebranding       dispensaries.
and launching new concepts as ways to
                                         Throughout COVID-19, Canadian
diversify revenue streams.
                                         cannabis sales have been hitting all-
For example, Paramount Fine Foods        time highs, according to Statistics
recently introduced a fried chicken      Canada, reaffirming consumer interest.
concept called Krispo Chicken, which     The new company, Hemisphere
directly responds to the demand and      Cannabis Co., plans to transition
popularity of comfort fare throughout    several more locations by 2022 to keep
this pandemic. The new Toronto           up with this demand. Pending
location offers fried chicken            deregulation, the company is also
sandwiches, buckets of crispy chicken    exploring the possibility of partnering
and savoury sides, including macaroni    with Second Cup in the future to offer
and cheese.                              THC and CBD beverages.
Second Cup Coffee Co. is also
leveraging pandemic trends as it

                                                                                   Paramount Fine Foods recently introduced
                                                                                                     concept Krispo Chicken
Source: Technomic Ignite company data                                                  Image Source: Krispo Chicken Facebook

© 2020 Technomic, Inc.                                                                                                    2
Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Oct. 5, 2020
I G N I TE M E N U

Chains Spotlight
Local Ingredients
Amid the pandemic, a renewed sense                          locally sourced products. It said within
of community has precipitated a greater                     two years it will only use products made
appreciation for local front-line workers                   or grown in Canada.
and businesses. Restaurants are also
                                                            Consumers are responding to these
showing this appreciation, especially for
                                                            local ingredients. In fact, more than four
local farmers.
                                                            in 10 (43%) agree that food and/or
For example, The Pickle Barrel is                           beverages described as local are
celebrating Ontario farmers by                              slightly or much tastier.
launching nine limited-time menu items
featuring local ingredients. The
Rainbow Trout, for example, includes
trout fillets from Manitoulin Island, corn
from Waterford and local seasonal
vegetables. Additionally, Benny & Co.
recently announced plans to offer 100%

Source: Technomic Ignite menu data featuring the 2018 Canadian Healthy Eating Consumer Trend Report,        The Pickle Barrel’s Rainbow Trout
approximately 300 consumers                                                                              Image Source: The Pickle Barrel Twitter

© 2020 Technomic, Inc.                                                                                                                        3
I G N I TE C O N S U M E R
                                                                                                                28%

A Cup of Joe
                                                                                                                of consumers are purchasing regular coffee from
                                                                                                                foodservice less often now than two years ago,
                                                                                                                with 78% saying it’s because of COVID-19

From Home                                                                                                           ACTIONS TAKEN BY CONSUMERS WHO ARE PURCHASING
                                                                                                                   COFFEE LESS OFTEN FROM FOODSERVICE DUE TO COVID-19

                                                                                                                                                                         34%
With home becoming the new office                           Even with this shift, opportunity does               Buying premium/higher-quality coffee
and classroom for many, we’re seeing                        exist for operators. For example,                                from stores/                                     42%
consumers, especially younger                               operators can sell their own coffee and                    online to make at home
consumers ages 18-34, adjusting their                       tea brands to consumers via retail/e-                                                                        31%
coffee routines.                                            commerce for at-home consumption as
                                                            a way to boost revenue.
Among those who are purchasing                                                                                                                                    17%
coffee less often from foodservice due                      In addition, brands can further drive                                 Purchased a coffee
to COVID-19, the most common                                consumer traffic by highlighting menu                                                                       30%
                                                                                                                                       machine
behavioural shift has been the purchase                     offerings that consumers can’t easily
                                                                                                                                                                 12%
of premium coffee from retail for at-                       make at home or launch seasonal LTO
home use. Additionally, 17% of                              favourites, such as pumpkin spice
consumers are even going so far as to                       lattes.                                                                                        4%
buying a new coffee machine, which                                                                                  Subscribing to coffee subscription
reflects the long-term duration of at-                                                                               programs that mail new coffee           9%
home consumption.                                                                                                         varieties each month
                                                                                                                                                          2%

                                                                                                                                             Overall     18-34     35+
Source: Technomic Ignite consumer data featuring the 2020 Canadian Beverage Consumer Trend Report, 256 coffee
consumers who are purchasing coffee less often from foodservice due to COVID-19

© 2020 Technomic, Inc.                                                                                                                                                              4
G L O B AL F O O D S E RV I C E N AV I G ATO R

Going Public Amid
the Pandemic
The global pandemic is hitting                           reportedly plans to launch its IPO in
restaurants particularly hard, yet these                 Hong Kong next year.
operators are looking to go public.
                                                         Nayuki Tea | Specialty | LSR
Kyochon | Chicken | FSR                                  After a reported US$100 million funding
South Korea’s No. 11 chain has been                      round, the China-based tea chain plans
prepping its IPO since 2018 and got                      to launch an IPO in Hong Kong.
clearance for it in September.
                                                         Tealive | Specialty | LSR
Paik’s Coffee | Coffee | LSR                             Malaysia’s second-fastest-growing
The Born Korea, parent of South                          chain expects to raise up to US$72
Korea’s No. 4 coffee chain, began                        million with a planned IPO in 2021.
prepping its IPO in April.
                                                         Guzman y Gomez | Mexican | LSR
Barbeque Nation | Varied Menu | FSR                      Australia’s No. 2 chain in the Mexican
India’s biggest FSR got greenlighted for                 category, Guzman y Gomez started
its IPO in July and hopes to fetch up to                 readying its IPO after the crisis hit.
US$200 million.
                                                         Technomic tracks restaurant chain
Heytea | Specialty | LSR                                 news and developments daily across 25
The innovative cheese-tea pioneer                        countries in a dozen languages.
                                                                                                   The No. 20 chain in China, Heytea is reportedly prepping for
                                                                                                                        an IPO in Hong Kong in the near future
                                                                                                                      Image Source: Heytea Singapore Instagram
Source: Technomic Global Foodservice Navigator Program

© 2020 Technomic, Inc.
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