TRENDS & PRODUCT GUIDE 2021
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TRENDS & PRODUCT GUIDE 2021
WHAT’S HAPPENING OUT THERE? The positives for the food to go market in 2021 The foodservice sector has adapted very quickly since the start of the pandemic, especially with regards to home delivery and takeaway. There is now an unprecedented number of options for consumers to choose from whatever they fancy. From quick and easy, ready-to-eat meals, available from well-established providers such as Deliveroo and Just Eat to Michelin starred restaurants offering gourmet meal kits that simply require finishing at home, there is something for everyone. As the sector starts to return to “normal” we believe that these services will continue to grow and will play a significant part in helping the sector to bounce back quickly. Food-to-go, a pre-COVID growth driver for the convenience sector, was significantly impacted due to people working from home and general concerns about health and safety. But, as the country emerged from the second lockdown, there were signs of increased demand for hot food to go as workers returned to their jobs or home-workers looked for an alternative to home-made lunches. Many caterers have responded to this with the creation of meal kits for staff to take home alongside quick and nutritious meals to enjoy at work that could be eaten away from the staff restaurant. Moving forward where a flex return for many will be the new normal, we will see changes to the menus and style of service within many workplace dining facilities. #StrongerWithBrakes
WHAT’S HAPPENING OUT THERE? The challenges Food safety will remain a significant concern for consumers for some time to come and so caterers will need to ensure that they have robust practises in place to ensure that everything is food safe - from food to packaging, napkins to cutlery. And, with Natasha’s law coming into force in October, extra diligence will be required to ensure labelling is both correct and properly managed. When it comes to “grab & go” products we expect to see continued demand for items that are merchandised fully wrapped because consumers view them as posing less of a food hygiene risk than those prepared and handled in-house. Health and wellbeing have risen to become two of the top priorities for consumers during the pandemic and so as we exit lockdown the challenge for caterers will be to ensure that ingredients are of excellent quality, have great provenance and enable consumers to eat a healthy diet, whilst simultaneously offering good value too. #StrongerWithBrakes
Trend Report 21/22
from The Food People
#StrongerWithBrakes
1: MINI SPLURGE
Many people will be watching their money and will need to cut back on
big expenditure, consumers will look to upgrade everyday rituals to
enjoy a bit of indulgence.
Think plain coffee to upgraded ice coffee with a caramel foam, toast
swaps to bake from frozen chocolate croissants or Friday night steak
dinner padded out with a bone marrow gravy and truffle fries.
127291 Black truffle cold 139259 Mashed potatoes with 31206 La Boulangerie 119627 Slow cooked
pressed rapeseed oil Paris mushrooms and cep Chocolate Croissant bone marrow
#StrongerWithBrakes
2: COMFORT
Comfort rules when it comes to cooking and eating! The
obsession with baking continues as well as a ‘carb
comeback’; gourmet sandwiches, lasagne, noodles and
pizza.
There’s a need to be comfortable, think slippers & cardigans,
slow cooked dinners and freshly baked cookies.
NEW 133734 Lasagne Classico 34339 Ready to bake Chocolate
Chunk Cookies
#StrongerWithBrakes
3: THRIFT RULES
Consumers and businesses are getting thrifty, for both cost
and environmental reasons. More ‘upcycling’ surplus food
into new products.
Consumers are also rediscovering their pantries and making
strides to reduce food waste at home – from growing their
own to reviving last night’s leftovers for breakfast or soup
for lunch.
#StrongerWithBrakes4: HOME DELIVERY
The home delivery revolution has been accelerated by the
pandemic. In the restaurant sphere, businesses are turning to
ghost or dark kitchens and ‘delivery only’ concepts.
Consumers now expect everything to be delivered to their door
and want it immediately!
NEW 133654 Vegware Kraft NEW 104052 Go Pak noodle NEW 133848 Medium White
Tray 300ml box Bag
#StrongerWithBrakes5: FIRED UP
Everyone is getting more creative when it comes to fire
cooking, from experimenting with types of wood and smoke
(olive, hickory, chestnut, maple, oak and many more) to
layering ‘fire flavours) over each other (think charred steak
with blistered tomatoes and smoked hollandaise); and
embracing global grill techniques, Japanese, Korean and Thai
BBQ to fire cooking desserts.
71542 British red Tractor 105662 Midland Pork loin ribs 132627 British Red Tractor
Lamb Leg short beef ribs
#StrongerWithBrakes6: POWER OF THE GUT
Gut health has been a hot topic for some time, but we are
now just about understanding the impact our gut has on the
rest of our body, in particular the immune function and brain
health.
128171 Yeo Valley Kefir mango NEW 133939 Yutaka 100% 132663 Plenish organic
& passion fruit fermented natural Korean Kimchi berry gut health shot
Yoghurt
#StrongerWithBrakes7: ALFRESCO COOKING
& DINING
Now more than ever we are all enjoying the outdoors, for
consumers this means lots more barbeques, picnics and
garden parties. Restaurants have all embraced al fresco
dining, with terrace, kerb side, street and garden options.
This means lots more outside cooking – in particular fire
cooking, from low ‘n’ slow smokers to pizza ovens and fire
pits.
56357 Pizza dough pucks NEW 133105 Pizza tray 85774 Pizza topping
#StrongerWithBrakes8: FROZEN
The frozen sector is undergoing a revolution, as consumers
are won over by the taste, health & budget credentials.
Sustainable seafood, exotic fruit and veg year round and
sushi and sandwiches. And, with more and more consumers
planning family meals and batch cooking the freezer has
become a very important part of the kitchen.
33385 Diced mango 106602 Whole green beans 122994 Avocado halves
#StrongerWithBrakes9: HEADSPACE
Consumers are looking for practical ways to aid sleep, reduce
their anxiety and help them on the journey to good mental
health. Solutions range from yoga and meditation to CBD
and adaptogens (ingredients like zinc, magnesium, maca and
cordyceps that purport to improve the body’s natural
resistance to stress) and more.
16571 Bananas 1622 Cashews 33421 Soya Beans
Contain magnesium Contain zinc Contain zinc
#StrongerWithBrakes10: LOVE YOUR VEG
As plant based eating moves ever more mainstream,
consumer attitudes towards vegan products is evolving.
Though demand for ‘just like meat’ continues there is now a
counter balance, with some consumers seeking out dishes
that champion veg front and centre rather than mimic meat.
NEW 133699 Flora plant Butter 131048 Brakes plant based 109618 Alpro soya milk
British burger
#StrongerWithBrakes#StrongerWithBrakes
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