Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Feb. 21, 2022 - Winsight
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Feb. 21, 2022
© 2022 Technomic, Inc.
I G N I TE C O M PAN Y
TIM HORTONS SAME-STORE SALES
YEAR-OVER-YEAR CHANGE (%)
Tim Hortons Builds
Momentum
27.4%
11.3%
Canada’s largest coffee chain has While Tim Hortons’ international 9.5%
begun to rebound after a rocky 2020, footprint has grown rapidly in 2021, the
with same-store sales up more than brand only added 13 new locations in
11% in the fourth quarter compared to Canada last year, bringing its total to
the same period the year prior. This 3,949. China is driving this international
marks the third consecutive quarter Tim growth, now with 300 stores across the
-3.3%
Hortons has seen positive same-store country.
sales growth.
System sales for Tim Hortons Canada -11.9%
-13.7%
grew by more than 10% in 2021 after
falling 18.5% the year prior. This
increase is largely attributed to growth
in same-store sales due to fewer
temporary closures from pandemic-
-29.9%
related restrictions.
Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021
Source: Technomic Ignite Company
© 2022 Technomic, Inc. 3I G N I TE M E N U
Pizza Operators
Embrace the
Nontraditional
Pizza is a classic dish, and many its Chicken Shawarma Pizza and
operators are adding new twists by Donair Pizza. In the same vein, Boston
experimenting with new and unique Pizza took inspiration from the
pizza toppings. This pizza innovation is American South with its The Cajun
likely driven by consumers’ desire for Jambalaya Pizza, topped with spicy
new flavours, with 66% of consumers Italian sausage, Cajun chicken, shrimp,
agreeing they would be more likely to green pepper and black olives.
visit new restaurants if they provided
Boston Pizza took nontraditional pizza
new flavours more often.*
toppings a step further when it also
Some of these nontraditional options added The Pickle Pizza, featuring
include globally inspired pizzas, fueled buttermilk ranch and garlic-dill pickles.
by the ever-increasing consumer
Blaze Pizza also embraced consumer
gravitation toward exotic flavours.
desire for bold and unique flavours with
Panago Pizza recently debuted a Jerk
its limited-time Hot Maple Drizzle,
Chicken Pizza, featuring sweet-and-
swapping out more common hot honey
smoky tropical sauce and jerk chicken.
for chile-infused maple syrup.
Pizza Pizza joined the global trend with
*Base: Approx. 1,192 consumers
*Source: Technomic 2021 Canadian Flavour Consumer Trend Report
Source: Technomic Ignite Menu Image Source: Shutterstock
© 2022 Technomic, Inc. 4I G N I TE C O N S U M E R
The Health-Focused Consumer on the Rise
Healthy Is Still 55%
Trending
51% 51% 52% 51%
“I actively seek out nutritious foods that
are good for me” (agree/strongly agree)
Industry experts have shared that Depicted in the chart to the right, we
consumer needs will fuel the rebound of see that the percentage of consumers
restaurants in 2022. who agree or strongly agree with the
statement, “I actively seek out nutritious
For example, as consumers return to Share of recent LSR occasions:
foods that are good for me,” has grown
regular away-from-home routines, they Better-for-you primary need state
quarter over quarter and is up 4
may express a greater sense of feeling
percentage points compared to the prior
incredibly busy or time-starved, forcing
year. Similarly, the share of recent 23%
convenience-based need states to 21% 21%
limited-service occasions that are 20%
grow. Or, perhaps consumers who have 18%
driven by better-for-you need states has
missed the social aspects of dining out
grown 5 percentage points compered to
will point toward experiential need
Q4 2020.
states as their primary motivator when
selecting a restaurant for an occasion. Operators and suppliers alike should
consider how they might satisfy the
While all of this may be true, Ignite
needs of a more health-focused
Consumer data suggests that a focus
consumer. Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021
on health is still important as we move
further into 2022.
Base: Varies; Approx. 5,600 consumers ages 18+ per quarter
Source: Technomic Ignite Consumer brand ratings data
© 2022 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
Chains Plan Massive Growth
in China
Papa Johns made industry headlines in Lao Xiang Ji Xiabu Xiabu
the U.S. with a major development deal
Founded in 2012, this homegrown Founded in 1998, this longstanding
for China calling for 1,350 new units on
chicken QSR—loosely translating as chain of hot pot restaurants recently
the mainland by 2040—marking its
“hometown chicken”—is mulling an IPO trimmed its portfolio by about 200
largest-ever international agreement.
to help fund its efforts grow from its restaurants in the wake of the
That equals about 75 new units current 1,000 units to 1,500 by 2023. pandemic. Now, Xiabu Xiabu is gearing
annually and would certainly get the up for a growth push, with plans to
Shanghai Auntie
chain closer to rivals in the market like develop some 500 new restaurants on
Magritta Pizza and Domino’s. Also known as Auntea Jenny, this the mainland by 2025.
homegrown tea chain reportedly plans
Though significant for a U.S.-based Only Technomic tracks restaurant chain
to open 7,000 units in China in 2022
pizza QSR, the growth appears more news, trends and developments daily
alone. The 2013-founded QSR currently
modest stacked up against some local across 25 countries in a dozen
has some 4,000-plus units on the
players’ nearer-term goals. languages to keep clients informed and
mainland, with a concentration in the
ahead of the competition. Learn more
Here’s how some local chains expect to north.
now.
grow in China:
Source: Technomic Global Foodservice Navigator Program
Image Source: Shutterstock
© 2022 Technomic, Inc. 6WAN T M O R E I N S I G H T S ?
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