NEW NORMAL - THE FUTURE OF THE REAL ASSETS INDUSTRY - PWC BLOGS
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New Normal –
the future of the
real assets industry
WebCast, 17. November 2021, 09:00 – 10:30 Uhr
Emerging Trends in Real Estate®: Europe 2022
Studie von PwC und dem Urban Land Institute zu den Top-Trends
in der europäischen Immobilienbranche
Anmeldung via LINK: www.pwc-events.com/Real-Estate-WebCast
Updates und Informationen: https://blogs.pwc.de/real-estate/
© 2021 PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft.
Alle Rechte vorbehalten. "PwC" bezeichnet in diesem Dokument die PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft, die eine Mitgliedsgesellschaft
der PricewaterhouseCoopers International Limited (PwCIL) ist. Jede der Mitgliedsgesellschaften der PwCIL ist eine rechtlich selbstständige Gesellschaft.
Agenda
09:00 Uhr Sabine Georgi, Executive Director, ULI Germany / Austria / Switzerland
Begrüßung & Thomas Veith, Partner, Real Estate Industry Leader, PwC
Vorstellung der Studienergebnisse
09:30 Uhr Dr. Harald Heim, Partner Deals & Construction, PwC (Moderation)
Panel-Diskussion & Q&A-Session Jens Böhnlein, MRICS, Global Head of Asset-Management, Commerz Real AG
Sarah Dungs, Geschäftsführerin Greyfield Group, ULI Young Leader Chair
Jens Kreiterling, Vorstand, Landmarken AG
Andreas Quint, Vorstandsvorsitzender, CA Immo AG
10:30 Uhr
Ende
PwC & ULI | WebCast I ETRE Europe 2022
2
Begrüßung & Vorstellung der
Studienergebnisse
Thomas Veith
Partner, Real Assets Leader
PwC Germany
Sabine Georgi
Executive Director
ULI Germany, Austria, Switzerland
Vorstellung der Hier geht’s direkt zur Studie:
Studienergebnisse ETRE Road to recovery Europe 2022
Allgemeines
19. Ausgabe der jährlichen Befragung in Kooperation
(PwC und ULI) zu Trends und Entwicklungen der
europäischen Immobilienbranche
Teilnehmer in 2021
Ca. 900 Antworten aus 25 europäischen Ländern
Vertreter von Immobilienfirmen, Investmentmanagern,
Immobilienentwicklern, institutionellen Investoren,
Kreditgebern, börsengehandelten Immobilienfonds und
Bauträgern in Europa
Zeitraum
Online-Befragung und Interviews
im Sommer 2021
PwC & ULI | WebCast I ETRE Europe 2022
4
Themes for 2022
Road to recovery 1 Post-pandemic high
2 Longer-term concerns
3 Energy for change
4 City stability
5 Organizational change
PwC & ULI | WebCast I ETRE Europe 2022
5
1 Confidence Restored
There is a compelling
investment case for
Europe, and that will
attract capital from around
the globe because the
underlying economics of
it, relative to other
opportunities, make a lot
of sense.
PwC & ULI | WebCast I ETRE Europe 2022 6
Themes for 2022
Road to recovery 1 Post-pandemic high
2 Longer-term concerns
3 Energy for change
4 City stability
5 Organizational change
PwC & ULI | WebCast I ETRE Europe 2022 7
2 Cybersecurity, Inflation and Construction
Costs top wider concerns for 2022
European business environment in 2022 Real estate business issues in 2022
Cybersecurity is one of the many things that we have to deal with, especially now that the
digitalisation of offices is becoming more relevant.
PwC & ULI | WebCast I ETRE Europe 2022 8
Office viewpoint
“It’s not about the right office, retail, or residential location, but more about locations within the city
fabric that try to combine different uses..
PwC & ULI | WebCast I ETRE Europe 2022 9
Themes for 2022
Road to recovery 1 Post-pandemic high
2 Longer-term concerns
3 Energy for change
4 City stability
5 Organizational change
PwC & ULI | WebCast I ETRE Europe 2022 103 Energy for Change
New energy Life sciences Logistics facilities Data centres Healthcare
infrastructure
1 2 3 4 5
Retirement/ Industrial/ Affordable Self storage Private rented
assisted living warehouse housing facilities residential
6 7 8 9 10
You have to be really careful that you are investing I envision there’s going to be life science clusters,
with people who really do know the life sciences medical clusters that are going to be
businesses and are in the hubs. And at the end of the developed throughout Europe that will be very in
day, they’re office buildings, which have to be in the demand from an investor’s standpoint.
right spots like anything else.
11Themes for 2022
Road to recovery 1 Post-pandemic high
2 Longer-term concerns
3 Energy for change
4 City stability
5 Organizational change
PwC & ULI | WebCast I ETRE Europe 2022 124 Cities Rankings 2022:
Investment and Development Prospects
London Berlin Paris Frankfurt Munich
1 2 3 4 5
Madrid Amsterdam Hamburg Barcelona Brussels
7 8
1 2
6 7 8 9 10 10
4
3
5
Everyone was talking Berlin is a sleeper city.
down London because of Thirty years since the
the pandemic and Brexit. wall came down, it’s 6 9
But a year later they say it still growing.
is undervalued.
PwC & ULI | WebCast I ETRE Europe 2022 13Themes for 2022
Road to recovery 1 Post-pandemic high
2 Longer-term concerns
3 Energy for change
4 City stability
5 Organizational change
PwC & ULI | WebCast I ETRE Europe 2022 145 Organisational Change
Organisational transformation is a key priority for the next three to five years
21% 47% 26% 6%
Agree Agree Neither/nor Disagree Disagree
strongly strongly
At present, it’s more attractive to work for tech companies than in real estate. When you’re asking
people to work in a museum, you lose the younger generation.
PwC & ULI | WebCast I ETRE Europe 2022 155 What are the Drivers for
Organisational Change?
Acceleration of Increased focus
restructuring on brand and
in core sectors Changing reputation, and
consumer ESG (84%) license to operate We’re taking into
demand account a different
(89%)
relationship with our
tenants going forward.
So, we’re rewriting
some of our rental
contracts to be more
Occupier Real estate flexible and more
Evolving relationship
desire for as a service Consequences of
business-related.
flexibility (89%)
between landlord more volatile and
and tenant (81%) short-term income flows
PwC & ULI | WebCast I ETRE Europe 2022 16
165 Technology is a Strong Success
Factor for Change
Drivers for successful organisational transformation
We’re still trying to figure
out how technology really
changes us and our
operations. There is
currently a huge hype
around PropTech, but
many of its aspects are not
of huge use to our
professional business.
PwC and the Urban Land Institute. Emerging Trends in Real Estate® Europe 2021
PwC & ULI | WebCast I ETRE Europe 2022 175 Culture and Fear of Change Will
Slow Down Transformation
Barriers to organisational change
The differentiation between
good and bad managers
will start to become even
clearer with the increase in
services expected.
PwC & ULI | WebCast I ETRE Europe 2022 185 A Mismatch for ESG Measurement
Environmental issues measured by the industry Social issues measured by the industry
I still don’t think we have a credible way of quantifying the impact of ESG. So, it’s not feasible to talk
about the payback period of ESG. It’s just something we’ll have to do to future-proof our assets, and
we will have to take the hit.
PwC & ULI | WebCast I ETRE Europe 2022 19Panel-Diskussion
Moderator
Dr. Harald Heim
Partner Deals & Construction
PwC Germany
Jens Kreiterling Jens Böhnlein, MRICS
Vorstand Global Head of AM & Sustainability
Landmarken AG Commerz Real AG
Sarah Dungs Andreas Quint
Geschäftsführerin Vorstandsvorsitzender
Greyfield Group CA Immo AG
ULI Young Leader ChairThe new normal –
the future of the
real assets industry
Nächste Session am 15. Dezember
09:30 – 10:30 Uhr zum Thema
„Ausblick RE Markets 2022“
Registrierung via Link:
www.pwc-events.com/Real-Estate-WebCastYou can also read
