Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of April 5, 2021

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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of April 5, 2021
Industry
Insights
A roundup of noteworthy Canadian foodservice
findings for the week of April 5, 2021
Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of April 5, 2021
I G N I TE C O M PAN Y

Chipotle Accelerates                                                                             CHIPOTLE CANADA
                                                                                             YEAR-END LOCATION COUNT

Canadian Expansion
                                                                                                                            31

Chipotle announced plans to open its        efforts in the wake of COVID-19-related
first new stores in Canada since 2018,      restaurant restrictions. In addition to
adding eight new locations this year.       adding drive-thru capabilities to its      23       23           23
The first of these new locations debuted    United States stores, the chain also
March 30 in Surrey, British Columbia.       introduced its first fully customizable
                                            digital entree, the Hand-Crafted
Chipotle currently has 23 locations
                                            Quesadilla, to the Chipotle app in
across Canada, with the last opening in
                                            Canada. The first Chipotlane in Canada
October 2018 in Ontario. All eight of the
                                            will open this summer in Port
new restaurants will open in either
                                            Coquitlam, British Columbia.
Ontario and British Columbia.
Among the upcoming locations is the
first Canadian Chipotlane, a drive-thru
digital order pickup lane. Though the
concept was first introduced in 2019,
the Mexican fast-casual chain has
recently ramped up its digital innovation                                             2018     2019         2020       Projected 2021

Sources: Technomic Ignite Company

© 2021 Technomic, Inc.                                                                                                                  2
I G N I TE M E N U

Operators Multiply
the Meat
A consistent trend throughout the         brought back the limited-time Big Mac
COVID-19 pandemic has been the            Bacon, which comes with two beef
demand for indulgent comfort foods.       patties and is topped with bacon. The
Within the competitive sandwich and       Double Big Mac Bacon features four
burger categories, operators are          beef patties and bacon.
standing out by offering double or even
                                          Turning to the sandwich category,
triple and quadruple meat (including
                                          Quiznos Canada’s new Carne Suprema
beef, pork and chicken) on burgers and
                                          sandwich comes stacked with sliced
sandwiches, upping the indulgence
                                          capicola, ham, salami, pepperoni and
factor even more for these items.
                                          marinara meatballs. Chicken
For example, Dairy Queen Canada           sandwiches have also gotten the
recently brought back its limited-time    double-meat treatment, with KFC
Loaded Steakhouse Burger, which           Canada adding in Q3 2020 the Big
features two beef patties and             Crunch Stacker, featuring two
applewood-smoked bacon. A triple beef     seasoned chicken breasts.
patty option is also available.
McDonald’s Canada also recently

                                                                                      Dairy Queen Canada’s Triple Loaded
                                                                                                 Steakhouse Burger-Triple
Source: Technomic Ignite Menu                                                     Image Source: Dairy Queen Canada website

© 2021 Technomic, Inc.                                                                                                  3
I G N I TE C O N S U M E R
                                                                                                                        PATRONAGE BY DAYPART (ONCE A MONTH+)

Snacks Prevail                                                                                                                                42%
                                                                                                                                                             Down from 47%
                                                                                                                                                                     in 2018

at Retail
                                                                                                                 Breakfast                           55%

                                                                                                                                            36%

                                                                                                                                                       60%

Snack occasions are on the rise                             wrapped grab-and-go items that can                      Lunch                                     71%
currently, while breakfast occasions are                    function as convenient snacks. Offering
taking a hit. The breakfast daypart                         filling or high-quality snacks like potato                                               54%
already had the lowest patronage                            wedges or hummus can also help
because many consumers wait until the                       improve perceptions around value.
afternoon or evening to shop at retail                                                                                                                       70%
stores. The pandemic has further
decreased breakfast purchases                                                                                      Dinner                                        75%
because more consumers are at home
and no longer commuting to work in the                                                                                                                       68%
morning.
Snacking, conversely, has grown in                                                                                                                     60%
                                                                                                                                                                         Up from 58%
popularity during the pandemic,                                                                                                                                                in 2018
indicating that consumers could be                                                                                 Snacks                                      72%
increasingly replacing meals with
snacks. Retailers should consider                                                                                                                    54%
offering a variety of individually
                                                                                                                                  Overall    18-34     35+
Base: 1,019 consumers who eat retail prepared foods at least once a month
Source: Technomic Ignite consumer data featuring the Technomic Canadian 2021 Retail Foodservice Consumer Trend
Report

© 2021 Technomic, Inc.                                                                                                                                                                   4
G L O B AL F O O D S E RV I C E N AV I G ATO R

The World’s
Favourite Pizza
Proteins
Meat, poultry and seafood are widely                             Pepperoni is still quite popular, with
popular pizza toppings the world over,                           43% of consumers saying they would
and often serve as the centerpiece for                           top a pie with it, making it No. 3 on the
both chef-created and design-your-own                            list.
pizzas.
                                                                 Rounding out the top five proteins are
We asked consumers across 25                                     bacon at 41% and salami at 34%.
countries which proteins they would
                                                                 Among seafood options, shrimp and
order from a list of about 30 options,
                                                                 tuna tie for favourite at 29%.
ranging from pepperoni and duck to
tuna and pulled pork.                                            Other notable toppings include ground
                                                                 beef at 32%, chorizo at 23% and duck
Here are some consumer favourites:
                                                                 at 11%.
While many might guess the world’s top
                                                                 Members of Technomic’s Global
protein on pizzas is pepperoni, it’s
                                                                 Navigator Program will soon be able to
actually a tie between chicken and ham,
                                                                 access the full 2021 global pizza report,
both drawing 53% of consumers
                                                                 including country-specific protein data
globally.
                                                                 along with other consumer preferences,
                                                                 trends and chain rankings.
Base: 4,266 global consumers who would order pizza
Q: Which meat or protein toppings would you consider ordering for pizza at a restaurant or other dining establishment? Select all
that apply.
Source: Technomic Global Foodservice Navigator Program                                                                              Image Source: Shutterstock

© 2021 Technomic, Inc.                                                                                                                                      5
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