ICON MEDIAKIT 2021 Status: 08/2021 - Media Impact
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ICON
MEDIAKIT 2021
Status: 08/2021
1
ICON
Portfolio
ICON 9x a year
Mr ICON twice a year
ICONmagazine.de ICON live/digital
@icon.magazin ICON on instagram
ICON events more than media
2
ICON
Unique, internationally successful style magazine
ICON is characterized by the personal signature of founder
and editor-in-chief Inga Griese and its bold image.
ICON sees itself as a source of inspiration especially for
consumption-oriented and brand-conscious readers who
are interested in fashion and jewelry, beauty and
enjoyment, as well as travelling and society.
ICON celebrates its 15th anniversary with ICON VII.
With the anniversary issue on 25th and 26th of September,
ICON is expanding its target group and appearing in WELT
AM SONNTAG on Saturdays and Sundays.
3
ICON 2021
POSITIONING
Supplements
Women‘s magazines
4 Sources:
USP
Why ICON…
− Internationally acclaimed stylistic competence of founder
and editor-in-chief Inga Griese
− Credible journalism meets opulent innovative aesthetics
− Extraordinary staging in high fashion segment
− Only title in the environment with annual elaborate haute
couture shooting
− A great love for detail and traditional craftsmanship
5
IDENTITY
− Unique positioning as a high-class women's magazine in
the market of supplement market
− Consistent focus on style, class, posture and elegance
− Opulence and modernity through special magazine
format in classic newspaper format "Perfect Bound"
− International reputation through future-oriented projects
such as "New Directions" in September 2019
6
ICON 2021
COPY TEST 2020
− ICON again achieves highest attention values in the newspaper readership
of WELT AM SONNTAG: 91% of women use the magazine.
− Outstanding overall assessment of the magazine: 83% of the female
readers rate ICON good or very good.
− Half of the female readership have created further multipliers by already
talking about ICON with a person from their circle of friends/acquaintances.
Likewise, half of the women surveyed have already passed on the magazine
to other people.
− Users particularly appreciate the exclusivity and elegance of the magazine
(96% agreement each). The high quality of the magazine (91%) as well as
the high competence in the fashion/lifestyle sector are also emphasized by
ICON VI the respondents.
publication date: 09/06/2020
7 Source: KANTAR GmbH, September 2020, basis: ICON noticed: WAMS readers total , in ICON VI 2020 n=250 respondents;
ICON 2021
SCHEDULE AND TOPICS
Issue Release Date Early Booking Deadline** Booking Deadline Material Key Topics
ICON I 14.02.2021 17.12.2020 11.01.2021 18.01.2021 Fashion International
ICON II 14.03.2021 15.01.2021 08.02.2021 15.02.2021 Fashion/Accessoires
Mr ICON I* 27./28.03.2021 01.02.2021 19.02.2021 01.03.2021 Fashion & Lifestyle
ICON III 11.04.2021 12.02.2021 05.03.2021 08.03.2021 Fashion/Design
ICON IV 09.05.2021 12.03.2021 29.03.2021 12.04.2021 Fashion/Jewellery & Watches
ICON VI 05.09.2021 09.07.2021 02.08.2021 09.08.2021 The September Issue
ICON VII 25./26.09.2021 30.07.2021 23.08.2021 30.08.2021 Anniversary Issue ICON FIFTEEN
ICON VIII 16./17.10.2021 20.08.2021 13.09.2021 20.09.2021 Fashion Design
Mr ICON II* 30./31.10.2021 06.09.2021 24.09.2021 04.10.2021 Fashion & Lifestyle
ICON IX 13./14.11.2021 17.09.2021 11.10.2021 18.10.2021 Fashion/Jewellery & Watches
ICON X 04./05.12.2021 08.10.2021 29.10.2021 08.11.2021 Christmas
Guaranteed minimum print run circulation**: ICON 250.000 copies
Mr ICON 320.000 copies
8 *Subject to change
** ICON does not correspond to the total print circulation of WELT AM SONNTAG
***Closing date for cover pages , preferential placements and ad specials
ICON 2021
AD FORMATS AND RATES*
Agreed fixed placements (e.g. placement as the first in an industry or product group) entitle the publisher to charge a placement surcharge.
9 +Subject to change **Smaller formats exclusively upon individual agreement/availability *** technical costs upon request
ICON 2021
AD SPECIALS AND RATES*
Bound-in inserts Format Rate**
Supplement
Up to 4 pages max. 255 mm x 335 mm 116 €
Up to 8 pages max. 255 mm x 335 mm 132 €
Up to 4 pages – with add-on max. 255 mm x 335 mm 129 €
Up to 8 pages – with add-on max. 255 mm x 335 mm 147 €
Glued inserts ***
Postcard 105 mm x 148 mm 63 €
Scent seal min 40 mm x 60 mm 86 €
Booklet max. 210 mm x 230 mm 89 €
Loose inserts
Up to 20g max. 215 mm x 295 mm 126 €
Up to 30g max. 215 mm x 295 mm 137 €
Up to 40g max. 215 mm x 295 mm 147 €
The first technical station is charged at a surcharge of 10%. Partial circulation is possible for glued inserts and loose inserts on request, these are charged at a
surcharge of 10%. Ad special bookings in the total circulation are treated with priority. Further Ad specials are possible on request.
10 * Subject to changes / ad special orders are only binding for the publisher after submission of a binding sample of the ad special and its
reconfirmation. **Ad specials are not discountable, but AE-capable. *** If applicable, technical costs will be added.ICON 2021
AD SPECIALS
4-pages Covergatefold Cover-banderole
outside + inside + 2nd cover page + page 3
Format:
2x 120x255 mm
Gross price: Gross price:
127.900€ ** plus 20.000 € technical costs*** 130€ per 1000 copies** + possibly OBC
When booking a Covergatefold the reservation of the Opening Spread has to be cancelled. Customers who are booking the banderole, will be
prioritized for the booking of OBC.
11 Subject to changes * Ad special orders are only obligatory for the publisher after providing a mandatory sample of the ad special and its reconfirmation.
** Ad specials are not discountable but AE-capable. Possibly plus technical costs.
*** Technical costs are neither discountable nor AE-capable.ICON 2021
ADVERTORIALS
Advertorial in ICON:
− Advertisement with an editorial appearance
− Creation by publisher in close consultation
with the customer
− Marking with the word “Anzeige“ (Ad)
Gross price:
Double page 50.700 € plus 4.290 € creative costs*
Single page 28.950 € plus 2.290€ creative costs*
More pages: Price upon request
12 *For finished advertorials, the creative costs are no longer applicable. Motif release required by the publisher.ICON 2021
TECHNICAL SPECS
Format W x H (incl. double bleed in the fold): 255 mm x 335 mm
2/1 pages W x H (incl. double bleed in the fold *): 510 x 335 mm
Printing process Cover: sheet offset / Content: gravure printing
Paper Cover: 170g/m2 picture printing matt
Important:
Inside page: 65g/m2 UPM Ultra matt G
For double page spread please
Resolution 300 dpi deliver two single pages including
double bleed in the fold,
Trim 5 mm on all sides
Processing Perfect bound (adhesive binding)
Address Proofs
ICC-Profil Cover: ISOcoated v2 300%
Ad Production
Inside pages: PSR_LWC_PLUS_V2_M1 Herstellung News Media Print
Axel Springer SE
Colours CMYK 4/4
Axel-Springer-Straße 65
Date delivery PDF/X-1a, PDF/X-3, PDF/X-4 10888 Berlin (Germany)
Data delivery address apdtp-berlin@axelspringer.de
https://transfer.axelspringer.de
http://www.duon-portal.de
13 *Double bleed in the fold between 3 mm and 5 mmICON 2021
SOCIAL MEDIA
Instagram: icon.magazin sponsored posts & stories
− icon.magazin is ICON's social media platform, launched on
Instagram in 2020.
− Here, the editorial team posts behind-the-scene stories,
personal insights during interviews and ICON fashion
shootings.
− Sponsored Insta posts experience authenticity through the
trust of users in the ICON brand.
− 4 sponsored posts will be played over a period of 4 weeks.
4 sponsored posts; 200,000 AIs, 17.1k followers (status 8/2021)
Insta Posts: gross price: 10,000 € (plus 800€ creative costs)
Insta Stories: gross price: 10,000 € (plus 4000€ creative costs)
14CONTACT
ICON GROUP
Find here your personal contact in your region!
Carola Curio Jacqueline Ziob
Publisher ICON / Mr ICON / UHREN Object management ICON / Mr ICON
+49 (0) 151 5433 1679 +49 (0) 151 4404 7877
carola.curio@axelspringer.com jacqueline.ziob@axelspringer.com
Media Impact GmbH & Co. KG
Zimmerstraße 50,10888 Berlin
Germany
www.mediaimpact.de/en/
www.iconmagazine.de
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