ICON MEDIAKIT 2021 Status: 11/2020 - Media Impact
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ICON
MEDIAKIT 2021
Status: 11/2020
1
ICON
Portfolio
ICON 9x a year
Mr ICON twice a year
ICONmagazine.de ICON live/digital
@icon.magazin ICON on instagram
ICON events more than media
2
ICON
Unique, internationally successful style magazine
ICON is characterized by the personal signature of
founder and editor-in-chief Inga Griese and its bold
image.
ICON sees itself as a source of inspiration especially for
consumption-oriented and brand-conscious readers who
are interested in fashion and jewelry, beauty and
enjoyment, as well as travelling and society.
9x a year as a supplement of WELT AM SONNTAG.
.
3
ICON 2021
POSITIONING
Supplements
Women‘s magazines
4 Sources:
USP
Why ICON…
− Internationally acclaimed stylistic competence of founder
and editor-in-chief Inga Griese
− Credible journalism meets opulent innovative aesthetics
− Extraordinary staging in high fashion segment
− Only title in the environment with annual elaborate haute
couture shooting
− A great love for detail and traditional craftsmanship
5
IDENTITY
− Unique positioning as a high-class women's magazine in
the market of supplement market
− Consistent focus on style, class, posture and elegance
− Opulence and modernity through special magazine
format in classic newspaper format "Perfect Bound"
− International reputation through future-oriented projects
such as "New Directions" in September 2019
6
ICON 2021
COPY TEST 2020
− ICON again achieves highest attention values in the newspaper readership
of WELT AM SONNTAG: 91% of women use the magazine.
− Outstanding overall assessment of the magazine: 83% of the female
readers rate ICON good or very good.
− Half of the female readership have created further multipliers by already
talking about ICON with a person from their circle of friends/acquaintances.
Likewise, half of the women surveyed have already passed on the magazine
to other people.
− Users particularly appreciate the exclusivity and elegance of the magazine
(96% agreement each). The high quality of the magazine (91%) as well as
the high competence in the fashion/lifestyle sector are also emphasized by
ICON VI the respondents.
publication date: 09/06/2020
7 Source: KANTAR GmbH, September 2020, basis: ICON noticed: WAMS readers total , in ICON VI 2020 n=250 respondents;
ICON 2021
SCHEDULE AND TOPICS
Issue Release Date Early Booking Deadline** Booking Deadline Material Key Topics
ICON I 14.02.2021 17.12.2020 11.01.2021 18.01.2021 Fashion International
ICON II 14.03.2021 15.01.2021 08.02.2021 15.02.2021 Fashion/Accessoires
Mr ICON I* 27.03./28.03.2021 01.02.2021 19.02.2021 01.03.2021 Fashion & Lifestyle
ICON III 11.04.2021 12.02.2021 05.03.2021 08.03.2021 Fashion/Design
ICON IV 09.05.2021 12.03.2021 29.03.2021 12.04.2021 Fashion/Jewellery & Watches
ICON VI 05.09.2021 09.07.2021 02.08.2021 09.08.2021 The September Issue
ICON VII 26.09.2021 30.07.2021 23.08.2021 30.08.2021 Fashion International
ICON VIII 17.10.2021 20.08.2021 13.09.2021 20.09.2021 Fashion Design
Mr ICON II* 30.10./31.10.2021 06.09.2021 24.09.2021 04.10.2021 Fashion & Lifestyle
ICON IX 14.11.2021 17.09.2021 11.10.2021 18.10.2021 Fashion/Jewellery & Watches
ICON X 05.12.2021 08.10.2021 29.10.2021 08.11.2021 Christmas
Print Circulation**: ICON 250.000 copies
Mr ICON 320.000 copies
8 *Subject to change
** ICON does not correspond to the total print circulation of WELT AM SONNTAG
***Closing date for cover pages , preferential placements and ad specials
ICON 2021
AD FORMATS AND RATES*
Agreed fixed placements (e.g. placement as the first in an industry or product group) entitle the publisher to charge a placement surcharge.
9 +Subject to change **Smaller formats exclusively upon individual agreement/availability *** technical costs upon request
ICON 2021
AD SPECIALS AND RATES*
Bound-in inserts Format Rate**
Supplement
Up to 4 pages max. 255 mm x 335 mm 116 €
Up to 8 pages max. 255 mm x 335 mm 132 €
Up to 4 pages – with add-on max. 255 mm x 335 mm 129 €
Up to 8 pages – with add-on max. 255 mm x 335 mm 147 €
Glued inserts ***
Postcard 105 mm x 148 mm 63 €
Scent seal min 40 mm x 60 mm 86 €
Booklet max. 210 mm x 230 mm 89 €
Loose inserts
Up to 20g max. 215 mm x 295 mm 126 €
Up to 30g max. 215 mm x 295 mm 137 €
Up to 40g max. 215 mm x 295 mm 147 €
The first technical station is charged at a surcharge of 10%. Partial circulation is possible for glued inserts and loose inserts on request, these are charged at a
surcharge of 10%. Ad special bookings in the total circulation are treated with priority. Further Ad specials are possible on request.
10 * Subject to changes / ad special orders are only binding for the publisher after submission of a binding sample of the ad special and its
reconfirmation. **Ad specials are not discountable, but AE-capable. *** If applicable, technical costs will be added.ICON 2021
AD SPECIALS
4-pages Covergatefold Cover-banderole
outside + inside + 2nd cover page + page 3
Format:
2x 120x255 mm
Gross price: Gross price:
127.900€ ** plus 20.000 € technical costs*** 130€ per 1000 copies** + possibly OBC
When booking a Covergatefold the reservation of the Opening Spread has to be cancelled. Customers who are booking the banderole, will be
prioritized for the booking of OBC.
11 Subject to changes * Ad special orders are only obligatory for the publisher after providing a mandatory sample of the ad special and its reconfirmation.
** Ad specials are not discountable but AE-capable. Possibly plus technical costs.
*** Technical costs are neither discountable nor AE-capable.ICON 2021
ADVERTORIALS
Advertorial in ICON:
− Advertisement with an editorial appearance
− Creation by publisher in close consultation
with the customer
− Marking with the word “Anzeige“ (Ad)
Gross price:
Double page 50.700 € plus 4.290 € creative costs*
Single page 28.950 € plus 2.290€ creative costs*
More pages: Price upon request
12 *For finished advertorials, the creative costs are no longer applicable. Motif release required by the publisher.ICON 2021
TECHNICAL SPECS
Format W x H (incl. double bleed in the fold): 255 mm x 335 mm
2/1 pages W x H (incl. double bleed in the fold *): 510 x 335 mm
Printing process Cover: sheet offset / Content: gravure printing
Paper Cover: 170g/m2 picture printing matt
Important:
Inside page: 65g/m2 UPM Ultra matt G
For double page spread please
Resolution 300 dpi deliver two single pages including
double bleed in the fold,
Trim 5 mm on all sides
Processing Perfect bound (adhesive binding)
Address Proofs
ICC-Profil Cover: ISOcoated v2 300%
Ad Production
Inside pages: PSR_LWC_PLUS_V2_M1 Herstellung News Media Print
Axel Springer SE
Colours CMYK 4/4
Axel-Springer-Straße 65
Date delivery PDF/X-1a, PDF/X-3, PDF/X-4 10888 Berlin (Germany)
Data delivery address apdtp-berlin@axelspringer.de
https://transfer.axelspringer.de
http://www.duon-portal.de
13 *Double bleed in the fold between 3 mm and 5 mmICON 2021
SOCIAL MEDIA
Instagram: icon.magazin sponsored posts
− icon.magazin is ICON's social media platform, launched on
Instagram in 2020.
− Here, the editorial team posts behind-the-scene stories,
personal insights during interviews and ICON fashion
shootings.
− Sponsored Insta posts experience authenticity through the
trust of users in the ICON brand.
− 4 sponsored posts will be played over a period of 4 weeks.
4 sponsored posts; 200,000 AIs, 13.9k followers
gross price: 10,000 € (plus 600€ creative costs)
14CONTACT
ICON GROUP
Find here your personal contact in your region!
Carola Curio Jacqueline Ziob
Publisher ICON / Mr ICON / UHREN Object management ICON / Mr ICON
+49 (0) 151 5433 1679 +49 (0) 151 4404 7877
carola.curio@axelspringer.com jacqueline.ziob@axelspringer.com
Media Impact GmbH & Co. KG
Axel-Springer-Straße 65,10888 Berlin
Germany
www.mediaimpact.de/en/
www.iconmagazine.de
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