FEUERTRUTZ FEUERTRUTZ - MEDIA-INFOS 2021 - RM RUDOLF MÜLLER - WERBEN
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Media-Infos 2021
FeuerTrutz
www.feuertrutz.de RM Rudolf Müller
↑ zurück zur Übersicht
FeuerTrutz Magazin Media-Infos 2021
Overview
Media brand������������������������������������������������������������������������ 3 Prices and forms of advertising��������������������������������������� 20
Formats and technical data��������������������������������������������� 22
Industry magazine:
Title portrait������������������������������������������������������������������������� 4 Industry newsletter:
Scope and content analysis ����������������������������������������������� 5 FeuerTrutz Brandaktuell, portrait������������������������������������� 23
Circulation and distribution analysis��������������������������������� 6 Formats, technical data and deadlines��������������������������� 24
Topics and schedule ����������������������������������������������������������� 8
Price list ����������������������������������������������������������������������������� 10 Event:
Formats and technical data��������������������������������������������� 12 Fire Protection Congress��������������������������������������������������� 25
Bind-ins������������������������������������������������������������������������������ 15 FeuerTrutz Trade Fair��������������������������������������������������������� 26
Inserts and tip-ins������������������������������������������������������������� 16 FeuerTrutz Workshops������������������������������������������������������� 27
Fire Protection Days ��������������������������������������������������������� 28
Special object:
Product of the Year����������������������������������������������������������� 17 Corporate Media������������������������������������������������������������� 29
The Rudolf Müller Brand World����������������������������������� 31
Website: Contacts���������������������������������������������������������������������������� 32
Portrait������������������������������������������������������������������������������� 18
Usage data������������������������������������������������������������������������� 19
2 RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Media brand
The common theme for your communication solutions.
Trade fair with congress incl. Workshops
trade fair catalogue,
exhibitor database and app
FeuerTrutz magazine incl.
digital edition
Address directory
with online database
E-mail newsletter
Fire protection
atlas
Specialist book range
www.feuertrutz.de
Online
Corporate Corporate Services
services
a
Wegweisend für
vorbeugenden Brandschutz
FT_CorporateServices_2020.indd 1 07.04.20 15:07
3 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Industry magazine: Title portrait
Title: FeuerTrutz Membership/participation: IVW
In brief: The FeuerTrutz fire protection magazine for Organ: Official organ of the Bundesvereinigung
specialist planners provides practical knowledge on all Fachplaner und Sachverständige für den vorbeugenden
areas of structural, plant engineering and organisational Brandschutz e.V. (Federal Association of Experts and
fire protection. It provides information on planning aids Experts for Preventive Fire Protection) (BFSB) and the
and problem solutions, presents current practical projects Vereinigung der Brandschutzplaner e.V. (Association of
with fire protection concepts and provides an overview of Fire Protection Planners) (VdBP)
new regulations, ordinances and guidelines. Product news,
sample concepts and field reports offer a quick overview of Publisher:
new and practicable solutions to fire protection problems. FeuerTrutz Network GmbH
Postal address: PO Box 41 09 49, D-50869 Cologne
Target group: Specialist planners and experts for Address: Stolberger Str. 84, D-50933 Cologne
structural, plant engineering and organisational fire Telephone: +49 (0)221 5497-500
protection, construction engineers, architects, fire Telefax: +49 (0)221 5497-140
protection officers, authorities feuertrutz@vuservice.de
www.feuertrutz.de
Publication frequency: 6 x per year, as well as 1
additional special edition Programme:
André Gesellchen (Head of Programme)
Magazine format: DIN A4 Telephone: +49 (0)221 5497-234
redaktion@feuertrutz.de
Year: 14th year 2021
Media Sales:
Purchase price: Günther Oster (Head of Media Sales)
Annual subscription: Telephone: +49 (0)221 5497-281
Germany (incl. VAT) € 122.00 anzeigen@feuertrutz.de
Abroad (excl. VAT) € 139.00
single issue price (incl. VAT): € 27.20
4 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021 Industry magazine: Volume and content analysis Volume analysis 2019 = 6 issues Total volume 448 pages = 100.0 % Editorial section 382 pages = 85.3 % Advertisement section 66 pages = 14.7 % of which job and occasional advertisements 2 pages = 3.1 % Bind-ins – pages = – Inserts 1 units Content analysis of the editorial section 382 pages = 100.0 % Structural fire protection 77 pages = 20.2 % Plant fire protection 45 pages = 11.8 % Market/industry 32 pages = 8.4 % Law 29 pages = 7.6 % Organisational fire protection 26 pages = 6.8 % FeuerTrutz Focus 25 pages = 6.5 % Planning 21 pages = 5.5 % Focal point 20 pages = 5.2 % Concept 20 pages = 5.2 % Products 18 pages = 4.7 % Job 17 pages = 4.5 % Association announcements 11 pages = 2.9 % Software in fire protection 10 pages = 2.6 % Letter to the editor 4 pages = 1.0 % Title, editorial, content, preview, imprint 27 pages = 7.1 % 5 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Industry magazine: Circulation and distribution analysis
Circulation control: Geographical distribution analysis
Economic area Share of actually
Circulation analysis: Copies per issue, annual average distributed circulation
(01 July 2019 to 30 June 2020) % Copies
Germany 99.3 6,881
Print run: 7,000 Abroad 0.7 50
Actual total circulation (atc): 6,931 davon Ausland: 50 Actual total circulation (atc) 100.0 6,931
Circulation sold: 3,643 davon Ausland: 46
Distribution by postcode area
Subscribed copies: 3,545 davon
Post code % Copies
Mitgliederstücke: 310
01000 – 09999 8.2 563
Retail sales: 1 10000 – 19999 8.7 600
Other sales: 98 20000 – 29999 8.9 613
Free copies: 3,288 30000 – 39999 10.0 687
40000 – 49999 10.6 728
Remainder,
50000 – 59999 10.3 711
specimen and archive copies: 69
60000 – 69999 9.1 517
70000 – 79999 11.5 793
80000 – 89999 13.0 894
90000 – 99999 9.7 665
Actual total circulation (atc) Germany 100.0 6,881
6 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Industry magazine: Circulation and distribution analysis (continued)
Recipient structure analysis Survey method:
Share of actually 1. Method: Distribution analysis by file evaluation – total survey
Recipient groups distributed circulation 2. Population: atc 6,931 = 100 %
3. Sample: Total census
% Copies
4. Target person of the study: not applicable
Engineering offices for fire protection planning 18.9 1,311 5. Study period: August 2020
Fire protection architects 14.9 1,031 6. Study conducted by: Rudolf Müller Media Group
Fire protection experts 4.6 320
Dealers, installers, security technology installers 6.6 457
Public administration building authority general/
2.9 199
municipal building yard
Architecture and engineering firms Fire protection 2.8 193
Specialist companies 7.7 531
Private individual/freelancer 4.1 287
Engineering firms fire protection for buildings 2.4 163
other 35.2 2,439
Actual total circulation (atc) 100.0 6,931
7 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Industry magazine: Topics and Schedule
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
1 05/02/2021 18/01/2021 01/12/2020 Fire protection in assembly and sales facilities Smoke detectors, stationary fire detection systems, mobile fire
Fire detection and alarm technology detection systems, voice alarm systems, video-based fire detection,
Escape and rescue systems and evacuation escape route guidance, escape and rescue systems
2 31/03/2021 15/03/2021 18/02/2021 Fire protection engineering methods Water extinguishing systems, gas extinguishing systems, foam
Automatic fire extinguishing systems and fire prevention extinguishing systems, special extinguishing systems, oxygen
Clothing and coatings reduction systems, inert gas systems, cable ducts, pipe ducts, com-
Fire dampers bined partition systems, floor drains, joint seals, coating systems,
fire protection plaster systems, panel claddings
31/03/2021 12/02/2021 12/02/2021 Special supplement “Product of the year 2021”
Presentation of all products submitted to the readers‘ poll
3 04.06.2021 17.05.2021 06.04.2021 Exhibition edition for the FeuerTrutz trade fair with congress 2021 Cable ducts, pipe ducts, combination partition systems, floor Interschutz
Partitions, cable and pipe ducts drains, joint seals, glazing, windows 14–19 June 2021, Hannover
Glazing and windows FeuerTrutz Trade Fair and Congress
23–24 June 2021, Nuremberg, Germany
04/06/2021 17/05/2021 06/04/2021 FeuerTrutz International 2021
4 26/08/2021 09/08/2021 13/07/2021 Fire protection in educational institutions and health care Doors (fire protection and smoke protection), gates, textile fire and Braunschweig Fire Protection Days
Fire and smoke protection closures: doors, gates, curtains smoke protection curtains, conveyor system closures, suspended 15–16 September 2021, Braunschweig
Ceilings, suspended ceilings, floors ceiling constructions, system floors, inspection flaps, floor stairs, FSE Fire Protection Conference
Software for documentation, simulation, testing partitions/sealings, software 15–16 September 2021, St. Pölten
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
8 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
5 20/10/2021 04/10/2021 02/09/2021 Fire protection in industrial construction Organisational fire protec- Water extinguishing systems, gas extinguishing systems, foam Fire Protection Forum
tion extinguishing systems, special extinguishing systems, control cen- 10–11 November 2021, Kassel
Fire extinguishing systems and their design tres for fire extinguishing systems, extinguishers, extinguishing EIPOS Sachverständigentage
Closures, partitions and sealings agents, oxygen reduction systems, inert gas systems, escape and Brandschutz
rescue systems, closures, partitions/sealings 15–16 November 2021, Dresden
6 15/12/2021 29/11/2021 26/10/2021 Fire protection in industrial construction Organisational fire protec- Water extinguishing systems, gas extinguishing systems, foam VDS Fire Protection Days
tion extinguishing systems, special extinguishing systems, control cen- 08–09 December 2021, Cologne
Fire extinguishing systems and their design tres for fire extinguishing systems, extinguishers, extinguishing
Closures, partitions and sealings agents, oxygen reduction systems, inert gas systems, escape and
rescue systems, closures, partitions/sealings
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
9 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Industry magazine: Price list no. 14, part 1 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats Colour:
Format Width x height in mm b/w (Euro) 4-coloured (Euro) Special colours (HKS, Pantone), per colour for all formats:������������������������������������������€ 1,400
1/1 188 x 267 4,180 6,560
Format surcharges:
1/2 188 x 131 2,480 4,595
92 x 267 Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price
1/3 188 x 87 1,640 3,090
Crossover advertisements: �������������������������������������������������������������������������������������no surcharge
60 x 267 Dimensions for printing documents: see ”Formats and technical data“
1/4 188 x 63 1,470 2,760
92 x 131 Discounts: Orders within 12 months.
44 x 267
1/8 188 x 30 1,205 2,260 Frequency discount scale Quantity discount scale
92 x 63 3x 5% 12 x 18 % 3 pages 5 % 12 pages 18 %
44 x 131 6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 %
9 x 15 % 9 pages 15 %
Placements
Combination discounts: All German-language specialist titles of the Rudolf Müller
Format 4-coloured (Euro)
Media Group can be combined with each other.
2nd cover page 7,220
Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page.
4th cover page 7,220 Orders within 12 months.
1/2 page 2 columns next to content 5,035
Junior page 5,035 Frequency discount scale Quantity discount scale
1/1 page advertorial * 7,870
4x 3% 18 x 15 % 4 pages 5 % 14 pages 15 %
6x 5% 24 x 18 % 6 pages 8 % 20 pages 18 %
1/2 page advertorial * 5,570 12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 %
For other binding placement specifications: 10 % surcharge on 4c price 15 x 10 %
* Guidelines and specifications for advertorial design are provided as required..
The combination discount scales override the respective object scales.
Free transfer of advertisements from the print magazine to the e-magazine The customer is entitled to the most favourable discount for him.
(smartphone, tablet, laptop, PC), including a link to your desired target URL. Conditions for larger orders on request.
Inserts, classifieds and additional technical costs are not discounted.
10 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry magazine: Price list no. 14, part 2 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Sections: Inserts*:
Per 1-column 44 mm wide line –– Printed matter, electronic data carriers and other items
Occasional advertisements����������������������������������������������������������������������������������€ 2.80 per mm –– Up to 25 g per thousand € 620.00
Agencies and vacancies��������������������������������������������������������������������������������������€ 2.80 per mm –– More than 25 g on request
Job-wanted adverts����������������������������������������������������������������������������������������������€ 2.20 per mm –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges
Box number fee domestic�������������������������������������������������������������������������������������������������� € 9.00 apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs
Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge on request.
Bind-ins*: * For technical information and required editions, see “Bind-ins” or “Inserts and tip-ins“.
Bind-in (two-sided):
Paper weight up to 150 g/m2 ����������������������������������������������������������������������������������������€ 4,755 Payment terms: Payment within 10 days after invoice date with 2% discount,
Bind-ins over two pages on request within 30 days after invoice date net.
VAT ID No. DE 173796893
Discount s. quantity discount scale – 1 sheet = 1 advertisement page, Alternatively, the fee can be collected by direct debit after prior agreement.
partial binding possible, prices on request
Bank Details:
Tip-ins*: Sparkasse KölnBonn
–– Tipped-in postcards per thousand € 215 (with machine processing) IBAN DE08 3705 0198 1900 0980 60
–– Precise gluing on request (only manual processing possible) BIC COLSDE33XXX
–– Other items (after presentation of a sample) on request. For items with a height of
more than 2 mm up to max. 30 mm, additional charges apply in accordance with the Examples of other formats and special forms of advertising can be found
current rate of Deutsche Post AG on page 13.
11 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry magazine: Formats and technical specifications
Examples of advertisement formats and placement options
Magazine format: 210 x 297 mm, advertisement format details: Type area format, Net format, bleed format incl. 3 mm bleed allowances
2/1 page with crossover Data 1/1 page 1/2 Seite
1/1 1/2 Junior page 1/3
must be created for each page page page page
2-column 4-column 1-column
203 x 267 mm per page 188 x 267 mm 92 x 267 mm 188 x 131 mm 140 x 185 mm 60 x 267 mm
420 x 297 mm complete 210 x 297 mm 102 x 297 mm 210 x 146 mm 150 x 200 mm 70 x 297 mm
216 x 303 mm per page 216 x 303 mm 108 x 303 mm 216 x 152 mm 156 x 206 mm 76 x 303 mm
1/3 1/4 1/4 1/4 1/8 1/8 1/8
page page page page page page page
4-column 1-column 2-column 4-column 1-column 2-column 4-column
188 x 87 mm 44 x 267 mm 92 x 131 mm 188 x 63 mm 44 x 131 mm 92 x 63 mm 188 x 30 mm
210 x 102 mm 54 x 297 mm 102 x 146 mm 210 x 78 mm 54 x 146 mm 102 x 81 mm 210 x 45 mm
216 x 108 mm 60 x 303 mm 108 x 152 mm 216 x 84 mm 60 x 152 mm 108 x 87 mm 216 x 51 mm
12 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Examples of advertisement formats and placement options for special formats
Magazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances
Island Triangle L-format advertisement L-format- Title gate
advertisement advertise- over 2/1 page advert folder
ment Data must be created on 1/1 page
for each page
Min. format: 55 x 50 mm 210 x 297 mm 210 x 72 mm plus 210 x 72 mm (horizontal) 210 x 72 mm (horizontal) Fold-out title page;
Max. format: 55 x 100 mm 216 x 303 mm 72 x 297 mm (vertical) 72 x 297 mm (vertical) advertisement option on
216 x 78 mm plus 216 x 78 mm (horizontal) 216 x 78 mm (horizontal) the inside flap and the title
78 x 303 mm (vertical) 78 x 303 mm (vertical) page area covered by the
flap (formats on request)
Address field
Centre Centre Sleeve
advertisement advertisement
Address sheet
advertisement
The address sheet is
foil-wrapped together.
Width on request
60 x 297 mm 210 x 87 mm 210 x 193 mm Height: minimum 100 mm
66 x 303 mm 216 x 93 mm 216 x 199 mm maximum 200 mm
13 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Magazine format: 210 mm wide, 297 mm high, DIN A4 Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please
only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of
Printing and binding process: Offset/adhesive binding charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads.
Data transmission: Support: Warranty: We can only expose on the printing plate what is present in the data. We
pvia RM advertising portal: anzeigendisposition@rudolf-mueller.de cannot assume any liability for deviations in texts, illustrations and colours in particular.
Instructions RM advert verification portal Advertisement scheduling Please pay attention to possible optimisation notices that the RM advert verification
Video RM advert verification portal Telephone: +49 (0)221 5497-297 portal may show you.
via RM file exchange (from 30 MB) The correction of delivered data and/or their processing cause additional expenses,
which will be invoiced to you at cost.
Data formats: Please supply PDF/X-3 data only.
RM advert verification portal: The RM advert verification portal is a free verification
portal that allows you to check and transmit the data of all your advertisements in our
industry magazines.
Your print data will be checked for all parameters relevant to printing and you will
immediately receive a detailed report. The report tells you whether the file is printable or
whether there are options for optimising the output quality.
Fonts: Please make sure that the fonts are embedded in the PDF.
Graphics/images: Raster images should have a resolution between 250 and 300 dpi,
line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters
finer than 3%.
14 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry magazine: Bind-ins
Before accepting and confirming the order, a binding sample, if necessary a blind sample Required circulation: 7,200 copies including allowance
with indication of size and weight, must be submitted. Minimum paper weight for 1
sheet 100 g/m2, multi-page bind-ins on request. Submission deadline: No later than 10 working days before the publication of the
Bind-ins must be designed in such a way that they are recognisable as advertisement, respective issue.
cannot be mistaken for the editorial part and may only advertise the product range of an
advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deli-
printed on material other than paper can only be accepted after prior approval by the vered folded accordingly. The front of the bind-in must be marked. The type and design
Post Office, which is to be obtained by the publisher. of bind-in must be such that additional preparation and processing is not necessary. Dif-
ficulties and additional folding and gluing work will be invoiced separately. In the case of
Formats: multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the
1 Sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high insertion direction. In all other cases, a difficulty surcharge must be calculated.
2 Sheet (= 4 pages) untrimmed 432 mm wide x 303 mm high
3 Sheet (= 6 pages) untrimmed 627 mm wide x 303 mm high Delivery address: K
LIEMO Printing AG, Hütte 53, B–4700 Eupen
4 Sheet (= 8 pages) format on request Delivery note: „FeuerTrutz magazine“ issue …
quantity: … copies
2- and 4-page Fold (binding) 6-page Fold (binding)
3 mm 3 mm
303 mm untrimmed
303 mm untrimmed
297 mm trimmed
297 mm trimmed
216 mm 210 mm 216 mm 211 mm
untrimmed trimmed untrimmed
max. 200 mm
210 mm 208 mm
trimmed
3 mm 3 mm
Routing margin 3 mm 3 mm Routing margin 3 mm each
432 mm 627 mm
15 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry magazine: Inserts and tip-ins
Inserts: A condition for order acceptance and confirmation by the publisher is the sub- Required circulation: 7,200 copies including allowance
mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts
may only advertise the range of products of an advertiser. They must be designed in such Submission deadline: No later than 10 working days before the publication of the
a way that they cannot be mistaken for the text part of the magazine. The placement is respective issue.
done according to the technical possibilities.
Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product
Required circulation: 7,200 copies including allowance, split runs on request samples on request, max. 30 mm height.
Submission deadline: No later than 10 working days before the publication of the Technical data: In the case of tip-in advertising media, the adhesive edges must lie in
respective issue. the direction of the magazine binding; at least 1 mm from the magazine binding and a
maximum of 48 mm from the closed magazine binding into the page (see sketch).
Format: Printed matter: loosely inserted, max. 205 mm x 290 mm Liability for position deviations up to a tolerance limit of 3 millimetres in all directions
Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely from the starting points cannot be assumed.
inserted, max. 30 mm height
Technical data: Inserts are inserted loosely. They must consist of a single piece and not
require any additional processing. Difficulties in processing and additional work (e.g. fol-
ding) are invoiced separately. Inserts printed on material other than paper may be Delivery address:
accepted only after presentation of a binding sample to verify the processing and KLIEMO Printing AG
dispatch possibilities. If the insert consists of several sheets, it must be closed towards Hütte 53, B–4700 Eupen
the magazine binding, i.e. in the insertion direction. Delivery note:
Adhesive
Adhesive
Binding
Binding
„FeuerTrutz magazine“ issue …
edge
edge
Tip-ins: Before accepting and confirming the order, the advertising motif must be sub- quantity: … copies
mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic ≥ 1 mm ≤ 48 mm ≥ 1 mm ≤ 48 mm
data carriers and other objects can only be accepted upon presentation of a binding
sample. Insertion direction
Adhesion Adhesion
on the front on the back
16 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Special object: Product of the Year, portrait
In brief: For the 11th time, FeuerTrutz Dates:
Network presents awards for the most Closing date: 12 February 2021
popular products in the categories of Publication date: 30 March 2021
plant fire protection, structural fire (as supplement to FeuerTrutz magazine, issue 2 2021)
protection and organisational fire
protection. Submission fee: The submission fee is € 690 per product. A maximum of 3 product
Present your top products in the special submissions per participant are possible in each category.
publication ”Product of the Year 2021“
and online at www.brandschutzdesjahres. Detailed information and participation conditions are available at
de and benefit from a high reach within www.brandschutzdesjahres.de
the industry through the extensive
accompanying reporting. All prices are exclusive of the applicable value-added tax.
The winners will be selected on the basis Media Sales Service:
of an evaluation by FeuerTrutz readers Telephone: +49 (0)221 5497-286
and an expert jury. anzeigen@feuertrutz.de
werben.rudolf-mueller.de
Your advantages:
–– As a winner you may use the seal
”Product of the Year 2021“; if you are placed on the shortlist you may use the seal
”Shortlist for Product of the Year 2021“ for your advertising purposes.
–– The results are already known before the FeuerTrutz Trade Fair 2021 – so you can
present your winning product with the distinction at the trade fair.
–– We offer a strong media presence in print and online.
–– You profit from a sustainable advertising effect, because you put your product in the
focus of specialist planners and fire protection experts over a long period of time.
17 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021 Website: Portrait www.feuertrutz.de In brief: The online portal provides information on news and trends relating to preventive fire protection. New products, changes in legislation and events are just as much a topic as political decisions, reports from associations and major media events. A forum offers space for dialogue with experts in preventive fire protection. A calendar, the address database on feuertrutz.de, a job exchange, newsletter contents as well as valuable work aids are available free of charge. Target group: Architects, specialist planners and experts in structural, plant engineering and organisational fire protection, fire protection officers and employees of fire protection offices Media Sales Service: Telephone: +49 (0)221 5497286 anzeigen@feuertrutz.de werben.rudolf-mueller.de 18 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021 Website: Usage data Access control: – Usage data: users: 45,141 (average per month for the period August 2019–July 2020) sessions: 64,185 (average per month for the period August 2019–July 2020) page impressions: 98,314 (average per month for the period August 2019–July 2020) Source: Google Analytics 19 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Website: Prices and forms of advertising, part 1
Display Advertising Discounts: 12 weeks – 5 % 36 weeks – 15 %
Form of advertising Placement Format Price in Euro 24 weeks – 10 % 48 weeks – 20 %
(width x height in pixels) for 4 weeks
XXL super banner home 728 x 180 1,435 Further placements, formats and prices on request Individual sponsoring
heading 1,225
packages on request
Super banner home 728 x 90 1,250
heading 1,065
Cross-platform online campaigns are possible.
Skyscraper* home 120 x 600 1,315
heading 1,120 All prices are exclusive of the applicable value-added tax.
Wide skyscraper* home 160 x 600 1,470
heading 1,255 A visualisation of these and other forms of advertising with technical and
Content ad home 300 x 250 1,325 explanatory descriptions is available at https://werben.rudolf-mueller.de/
heading 1,130 visualisierung-digitaler-werbemittel.
Billboard home 970 x 250 2,020
Floor ad home 1.200 x 200 1,250
Media Sales Service:
heading 1,065 Telephone: +49 (0)221 5497286
Fireplace home 1,880 anzeigen@feuertrutz.de
werben.rudolf-mueller.de
Homepage take over home 2,350
Data volume up to 100 KB
* not displayed on mobile
20 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Website: Prices and forms of advertising, part 2
Native advertising Your advantages:
Form of advertising Description Price in Euro –– You present yourself as a solution provider and expert in your respective field.
Your specialist article as an editorial contribution on the website. –– You meet the users where they go to look for specialist information on their topics.
A teaser text (max. 300 characters) on the home page or desired –– Strengthen your company’s image and brand.
section (marked as sponsored content) links to your specialist –– Expand your direct sales by generating leads.
article. You provide text (approx. 2,500–3,000 characters including
Sponsored content
spaces) and images. The editorial staff checks and edits.
2,500 –– Increase your reach through cross-media positioning of your content.
Promotion of the article via newsletter and social media. –– Your native advertising content will not be detected by AdBlockers.
Uptime: 4 weeks preferential placement,
afterwards at least 6 months in the section. Further details: https://werben.rudolf-mueller.de/service
Checklists, white papers, brochures, surveys, explanatory videos as
suitable content supplements to our specialist articles, which are
available for download. The editorial team checks whether your Media Sales Service:
Content added value 1,440
content matches an existing article. Telephone: +49 (0)221 5497-286
Promotion of the article via newsletter and social media. anzeigen@feuertrutz.de
Uptime: 6 months, extension possible
werben.rudolf-mueller.de
Microsites are ideally suited to presenting yourself to your target
group as a competent partner on a specific topic younger cohorts.
The articles come from you: Up to 5 extensive articles. Possible
Microsite 9,900
formats: Texts, videos, downloads, image and audio files.
Promotion of the microsite via newsletter and social media.
Uptime: 6 months, extension possible
All prices are exclusive of the applicable value-added tax.
Content is a decisive factor when planning digital campaigns. Our native advertising
formats enable you to position your content and solutions professionally edited in a
specialist context. You can reach your target group on www.feuertrutz.de and the other
online platforms of the Rudolf Müller Media Group exactly where they go to find out
about products, developments and trends in the fields of design, construction and
commerce.
21 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Website: Formats and technical specifications
File formats: GIF, JPG max. 100 KB Delivery address: anzeigendisposition@rudolf-mueller.de
HTML/HTML5 max. 100 KB
Delivery deadline: At least 10 working days before the start of the campaign;
The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is Native advertising formats at least 15 working days before the start of the campaign;
also possible. For physical ad media, all elements of the ad media, except externally microsites by arrangement
loaded libraries, videos, or fonts, should be combined in a single zip file. The total At delivery we require the necessary meta-information:
weight (please no more than 5 files for standard forms of advertising) should not exceed –– Booking period
120 KB (depending on the form of advertising). The location where the target URL is –– Advertising format
passed must be easy to find in the code. Ideally this should be done via a Javascript –– Advertising schedule; otherwise standard rotation if several advertising media are
variable with the name “clicktag”. supplied for a booking
The advertising media should be designed to play a fallback when a browser does not –– Contact details of the contact person
support a required feature. –– Click URL
Further information on the production and placement of HTML5 advertising materials
can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband Scheduling Media Sales:
Digitale Wirtschaft (BVDW) e.V. (in German). Telephone: + 49 (0)221 5497-297
The KB details specified for each advertising medium are maximum sizes and are anzeigendisposition@rudolf-mueller.de
understood as the total sum of all data defining the advertising medium (including files
to be reloaded, images, Flash, etc.).
22 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry newsletter: Portrait
FeuerTrutz Brandaktuell
In brief: The free biweekly newsletter “FeuerTrutz Brandaktuell” provides information on
all important news from preventive fire protection and presents innovative products from
the fire protection market as well as new standards and guidelines.
Target group: The newsletter reaches architects, specialist planners, experts, fire protec-
tion officers and employees of fire protection offices. All recipients of the newsletter have
given their consent to receive mailings via the so-called “double opt-in” procedure.
Publication frequency: Every 14 days
Delivery addresses: 10,608 (as of 12/08/2020)
Opening rate (unique): 39.5 % (as of 12/08/2020)
Advertising forms and prices
Price in Euro
Form of advertising Format
per dispatch
Text advertisement Headline max. 60 characters, text max. 400 characters plus link
Text advertisement Headline max. 45 characters, text max. 300 characters plus link
1,305 Media Sales Service:
plus image Image 210 x 120 pixels
Telephone: +49 (0)221 5497286
Banner 600 x 80 pixels
anzeigen@feuertrutz.de
Editorial introduction by the editorial staff, integration of max. 5
werben.rudolf-mueller.de
contributions after consultation with the editorial staff, integra-
Sponsored Infoletter 4,150
tion of company logo and photos.
Dispatch date by arrangement.
Data volume up to 100 KB
All prices are exclusive of the applicable value-added tax.
23 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Industry newsletter: Formats, technical specifications and dates
File formats: GIF, JPG, PNG max. 1 MB Schedule 2021
FeuerTrutz Brandaktuell
Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit- Issue Dispatch
ting the data! 13/01/2021
January
27/01/2021
The KB details specified for each advertising medium are maximum sizes and are February
10/02/2021
24/02/2021
understood as the total sum of all data defining the advertising medium (including files
10/03/2021
to be reloaded, images, etc.). Please make sure to place all essential information in the March
24/03/2021
start screen of an animated banner, as since Microsoft Outlook 2007 only the first image 07/04/2021
April
is played by default with animated GIFs. 21/04/2021
05/05/2021
May
Format of the newsletter: HTML, text or PDF 19/05/2021
02/06/2021
June 16/06/2021
Delivery address: anzeigendisposition@rudolf-mueller.de 30/06/2021
14/07/2021
July
Delivery deadline: At least 5 working days before newsletter dispatch; 28/07/2021
for Sponsored Infoletter at least 15 working days prior to the agreed date of dispatch 11/08/2021
August
25/08/2021
We require the necessary meta-information upon delivery:
08/09/2021
–– Booking period September
22/09/2021
–– Advertising format 06/10/2021
October
–– Contact details of the contact person 20/10/2021
–– Motif name (optional) November
03/11/2021
17/11/2021
–– Click URL
01/12/2021
December
15/12/2021
Scheduling Media Sales: Booking and data delivery 5 working days prior to
Telephone: +49 (0)221 5497-297 newsletter dispatch
anzeigendisposition@rudolf-mueller.de
24 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021 Event: Fire Protection Congress, portrait In brief: Together with the trade fair, the two-day congress is Europe‘s largest trade event for preventive fire protection. More than 30 of the most renowned experts in their fields talk about the most important current issues in structural, technical and organisa- tional fire protection. Every day, 1,600 registered national and international industry experts take part in more than 40 specialist presentations, workshops, one-day seminars and panel discussions. The next trade fair and congress will be held at the Exhibition Centre Nuremberg from 23–24 June 2021. Advertising and participation opportunities: –– Appearance in preliminary and follow-up press reports –– Inclusion of the company logo in all visitor advertising activities (print and online) dur- ing the marketing period of approx. 9 months –– Advertisement in the conference proceedings –– Extended listing in the accompanying media (trade fair catalogue print, online, mobile) –– Free registration of one person for the Fire Protection Congress and the evening event –– Free access to the webcast with all recorded lectures Sponsorship price: ������������������������������������������������������������������������������������������������������� € 9,500 All prices are exclusive of the applicable value-added tax. Further information is available at www.brandschutzkongress.de. Media Sales Service: Telephone: +49 (0)221 5497-286 anzeigen@feuertrutz.de werben.rudolf-mueller.de 25 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021 Event: FeuerTrutz Trade Fair, portrait In brief: The leading trade fair and congress for preventive fire protection in Europe with well over 9,200 trade visitors and more than 315 exhibitors combines structural, techni- cal and organisational fire protection solutions. The next trade fair and congress will be held from 23 to 24 June at the Exhibition Centre Nuremberg. In Nuremberg, the fire protection industry can exchange information and ideas on inno- vative solutions and products for fire prevention and containment. Exhibitor forums also make it possible to participate in practical presentations on new products and services as well as possible solutions. In addition, training institutes provide information on semi- nars and training courses on the subject of preventive fire protection. ERLEBNIS Brandschutz (‘fire protection experience’) combines informative presentations by exhibitors with live demonstrations at the respective exhibition booths and on the fire protection action area. Advertising and participation opportunities: –– Exhibition booth –– Advertising in the media accompanying the trade fair, e.g. in the trade fair catalogue, the exhibitor and product database, the trade fair app or the trade fair edition of FeuerTrutz Magazine –– On-site advertising (e.g. displays, floor posters) Advertising forms and prices:������������������������������������������������������������������������������������on request All prices are exclusive of the applicable value-added tax. . Further information is available at www.feuertrutz.de/messe. 26 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021 Event: FeuerTrutz workshops, portrait In brief: The FeuerTrutz workshop series “ Fire Protection Site Management” deals with the challenges posed by frequent problems in the professional and contractual imple- mentation of fire protection measures on the construction site, presents solutions and provides the basics for the implementation of all fire protection requirements. Speakers and participants jointly look into liability issues of construction management as well as the most important new legislation on the use of construction products. Concrete recommendations for action are developed together. As a sponsor, you are not only involved in all marketing activities, but also have direct contact with the specialist site managers on the spot. In this context you present yourself as a competent contact person for this specialised target group. Advertising and participation opportunities: –– Presence on site and in the editorial pre- and post-reporting –– Inclusion of the company logo in all visitor advertising activities during the marketing period of approx. 6 months –– Placement of a supplement in the conference documents Sponsorship price: ��������������������������������������������������������������������������������������������������������� € 4,500 All prices are exclusive of the applicable value-added tax. Further information is available at www.feuertrutz.de/workshops. Media Sales Service: Telephone: +49 (0)221 5497-286 anzeigen@feuertrutz.de werben.rudolf-mueller.de 27 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Event: Fire Protection Days, portrait
In brief: The “FeuerTrutz Fire Protection Days” series of events provides specialist plan-
ners, architects and representatives of public authorities with up-to-date information and
working aids which are specially tailored to the federal state in which they work. During
the one-day conferences, the participants learn in compact form about the most impor-
tant innovations for fire protection from the respective state building regulations, the
newly introduced administrative regulation VV TB and the special building regulations,
some of which have also been updated.
Sponsorships and an accompanying trade exhibition offer the opportunity to present
products and solutions to the participants.
Dates:
–– Fire Protection Day NRW on 28/01/2021 in Cologne
–– Fire Protection Day Berlin on 03/03/2021 in Berlin
–– Fire Protection Day Bavaria on 17/03/2021 in Munich-Unterhaching
Advertising and participation opportunities:
Sponsoring: All prices are exclusive of the applicable value-added tax.
Support the event as sponsor in the context of editorial and promotional marketing:
–– In editorial reporting in the magazine, on the online platform, in the newsletter, etc. Further information is available at www.feuertrutz.de/brandschutztage.
–– Integration of the company logo in the online landing page for the event and all mar-
keting activities Media Sales Service:
–– Own booth in prominent position at the accompanying trade show Telephone: +49 (0)221 5497-286
Package price: ����������������������������������������������������������������������������������������������������������������� € 5,900 anzeigen@feuertrutz.de
werben.rudolf-mueller.de
Exhibitor at the trade show:
Specialist booth
Price for one date: �������������������������������������������������������������������������������������������������������������€ 890
Price for three dates:������������������������������������������������������������������������������������������������������� € 2,250
28 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Corporate Media, Part 1
In brief: Special prints from FeuerTrutz magazine - Communication with added value The classic – as a print product
Specialist articles in FeuerTrutz magazine have a high value with your customers: Use Circulation 4 pages (Euro) 8 pages (Euro)
this effect for your communication purposes! 500 copies 1,045 1,410
We will design a special print for you individually, with articles already published in
1,000 copies 1,255 1,680
FeuerTrutz magazine, your advertisement and an individually designed front page. Spe-
2,000 copies 1,490 1,990
cial prints are the ideal way to provide your customers with a targeted example of your
Paper: 115g/m², silk matt – Including copyright to distribute your prints
products and technology. They support your corporate communication with neutrally pre-
pared information from the specialist press: Whether at an on-site meeting or at trade
fairs and events. As Internet PDF – digital
Description Price (Euro)
–– Web-compatible file format (72 dpi) for integration on your website or for sending by e-mail
360
–– Including authorisation for publication on the Internet and for
All prices are exclusive of the applicable value-added tax.
Contact person:
Annette Ocker (Management Corporate Services)
www.feuertrutz.de Brandschutz-Magazin für Fachplaner
Problemlösungen, Planungshilfen und Insiderwissen
Sonderdruck aus FeuerTrutz 3.2017
Telephone: +49 (0)221 5497-228
a.ocker@feuertrutz.de
werben.rudolf-mueller.de
Rauch und Wärmeabzug
Nationale Mindestanforderungen an NRWG
29 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021
Corporate Media, Part 2
Do you want to develop a customer medium or are you looking for an individual commu- Your exclusive benefit: You determine the content goal. We support you in conceptuali-
nication solution? Then we can offer you a wide range of corporate media services. sation and implementation with our entire specialist media competence. We also offer
Examples from the portfolio: you high-quality target group penetration for the distribution of your finished customer
medium.
–– Print: Guidebooks, customer magazines, corporate books
–– Digital: Microsites, videos, apps, e-magazines –– You stand out from your competitors with an exclusive media product.
–– Events: Content conceptualisation, implementation and media support of digital and –– You benefit from the reputation of a market-leading specialist medium.
live events –– You achieve an extraordinary attention value with your target group.
–– Consulting: Market research, workshops –– You receive professional and personal content support from our competent team.
–– You ensure that you receive a complete handling service by our team (conception, con-
tents, layout, production, printing, dispatch, translation, etc.).
Further information: https://werben.rudolf-mueller.de/service
Talk to us – we will develop extraordinary solutions together with you!
Contact person:
Annette Ocker (Management Corporate Services)
Telephone: +49 (0)221 5497-228
a.ocker@feuertrutz.de
werben.rudolf-mueller.de
Publications for your corporate communications that appear exclusively
under your brand or are published as a co-branding offer under your brand
plus the FeuerTrutz brand.
30 ↑ back to overview RM Rudolf MüllerFeuerTrutz Magazin Media-Infos 2021 The brand world of the Rudolf Müller Media Group ausbaupraxis.de DD/H Das Dachdecker-Handwerk M&T Metallhandwerk & Technik bƒb barrierefrei bauen Der Zimmermann Motorist B+B Bauen im Bestand FeuerTrutz S+B Schloss- und Beschlagmarkt bmH bauen mit Holz F+P Fliesen und Platten SicherheitsMagazin BaumarktManager im immobilienmanager T|I Technische Isolierung BaustoffMarkt KlempnerMagazin T+A Trockenbau und Ausbau baustoff wissen.de 31 ↑ back to overview RM Rudolf Müller
FeuerTrutz Magazin Media-Infos 2021
Contacts
Media Sales Service:
Telephone: +49 (0)221 5497-286
anzeigen@feuertrutz.de
Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
anzeigendisposition@rudolf-mueller.de
Programme:
Telephone: +49 (0)221 5497-534
redaktion@feuertrutz.de
Address: All orders are subject to the General Terms and Conditions of the Rudolf Müller Media
FeuerTrutz Network GmbH Group for advertisements and other advertising media in magazines and their electronic
Stolberger Str. 84 editions as well as the General Terms and Conditions for the placement of advertising
D-50933 Cologne media in digital media. You can view and download these online at General Terms and
Conditions. We can also send them to you on request.
werben.rudolf-mueller.de/feuertrutz
32 ↑ back to overview RM Rudolf MüllerYou can also read
