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medizin-und-elektronik.de
MEDIA GUIDE
Online
geprüft
2019
PRINT ONLINE EVENTS
media information 2019 Contact
USA
Véronique Lamarque-Pandit
E&Tech Media, llc
80 Kenrick Street
Brighton, MA 02135
Phone: +1-860-536-6677
veroniquelamarque@gmail.com
Skype: E&Tech Media
For all other territories Editorial contact:
please contact: MEDIZIN+elektronik
Martina Niekrawietz Richard-Reitzner-Allee 2
International Account Manager 85540 Haar
Richard-Reitzner-Allee 2 Germany
85540 Haar
Germany Editor-in-chief:
Phone: +49 89 25556-1309 Frank Riemenschneider
Fax: +49 89 25556-1651 Phone: +49 89 25556-1714
mniekrawietz@markt-technik.de Fax: +49 89 25556-1654
friemenschneider@weka-fachmedien.de
Assistant:
Michaela Stolka
Phone: +49 89 25556-1376
Fax: +49 89 25556-1654
mstolka@weka-fachmedien.de
2
media information 2019 media portrait
1 Title: MEDIZIN+elektronik 4 Publication frequency: 6 times a year
2 Characteristics: MEDIZIN+elektronik offers valuable expertise and know-how about 5 Format: A4
electronics in medical applications. MEDIZIN+elektronik not only
publishes pure product articles but also in-depth professional art-
icles that range from the basics to up-to-date applications. Thus, the
6 Volume: 10th volume 2019
trade journal is attractive for its readers and is also passed on to in-
terested colleagues. The editorial content addresses decision makers
in development, procurement, production and management. Topics
of MEDIZIN+elektronik are electronic and electromechanic compon- 7 Subscription rates: Domestic subscription: € 50.00
ents and modules as well as various components of systems, sub- Overseas subscription: € 60.00
systems and complete platforms. The trade journal identifies trends Single copy rate: € 9.80
in measuring technology, software and power supply for medical
devices, examines classical medical engineering in operating rooms
and surgeries up to ambulant rehabilitation and diagnostic systems 8 Organ: -
for patients, ”Ambient Assisted Living” and ”Life Science”.
Around the clock www.medizin-und-elektronik.de informs of the
latest technologies and current trends in medical technlogy. 9 Membership: IVW
10 Publishing house: WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2, D-85540 Haar
3 Target group: MEDIZIN+elektronik addresses Phone: +49 89 25556-1376
www.medizin-und-elektronik.de
- Developers of electronic components, assemblies, systems and
www.weka-fachmedien.de
equipment, which are used in medical technology
- Sales engineers and consultants for medical engineering products
and systems 11 Publisher: WEKA FACHMEDIEN GmbH
- Manufacturers and operators of medical device technology and
medical engineering products
12 Advertising: Martina Niekrawietz
- Decision makers in development, construction, manufacturing, International Account Manager
technical purchasing, quality assurance and management mniekrawietz@weka-fachmedien.de
- Distributors of components, assemblies, systems and medical
engineering products
13 Editorial office: Frank Riemenschneider, editor-in-chief
friemenschneider@weka-fachmedien.de
Michaela Stolka, editorial assistant
mstolka@weka-fachmedien.de
3 Phone: +49 89 25556-1376
media information 2019 schedule 2019
issue date of ad closing main topic focus trade shows
publication date
1 Feb 04, 2019 Jan 08, 2019 semiconductors: controllers, ICs, measurement/sensor technology: smart hospital embedded world:
processors medical measurement technology, Feb 26 - 28, 2019
embedded systems: medical PCs, sensor IC and design
displays, embedded software
2 Mar 26, 2019 Feb 27, 2019 drive technology: microdrives, electronics manufacturing: microelectronics
pump motors, DC motors industry 4.0, clean room production,
electromechanics & printed electronics
passive components
3 May 02, 2019 Apr 02, 2019 power supply: AC/DC converter, image processing: software, AI, prostheses PCIM Europe:
DC/DC converter, batteries & charging medical image processing May 07 - 09, 2019
technology trade show issue MEDTEC Live MEDTEC Live:
medicine 4.0: medical IoT, mHealth, trade show issue PCIM
smart medical devices, AI, eHealth May 21 - 23, 2019
4 Jun 18, 2019 May 20, 2019 semiconductors: controllers, ICs, electromechanics & passive pharma 4.0 SENSOR+TEST:
processors components Jun 25 - 27, 2019
measurement/sensor technology:
medical measurement technology, trade show issue SENSOR+TEST
sensor IC and design
5 Sep 09, 2019 Aug 12, 2019 power supply: AC/DC converter, drive technology: microdrives, pump bioelectronics
DC/DC converter, batteries & charging motors, DC motors
technology embedded systems: medical PCs,
displays, embedded software
6 Nov 04, 2019 Oct 07, 2019 electronics manufacturing: industry medicine 4.0: medical IoT, mHealth, implants MEDICA / COMPAMED:
4.0, clean room production, printed smart medical devices, AI, eHealth Nov 18 - 21, 2019
electronics productronica:
electromechanics & trade show issue Nov 12 - 15, 2019
passive Components SPS IPC Drives:
Nov 26 - 28, 2019
Structure analysis
Field of activity*
Industry* 10% 6%
order development, universities/hospitals/public 10%
5% 1%
manufacturing, authorities CEO, owner,
production and manufac- others
installation board of directors
1% turing
others
17%
purchasing and procurement
83% *source: 67%
manufacturers of components, recipients‘ analysis, July 2017
development and construction
assemblies and systems for
4 medical electronics
media information 2019 rates
format/colour format type area b/w 2c 4c
width x height 1 width x height
1/1 page 210 x 297 186 x 260 3,530 € 4,240 € 4,950 € Circulation analysis: Circulation breakdown:
(July 1st 2017 to June 30th 2018)
A5 (junior page) 152 x 205 137 x 190 2,080 € 2,470 € 2,900 € print run: 10,723
total circulation: 10,250 abroad: 244
1/2 page vertical 105 x 297 90 x 260
1,810 € 2,180 € 2,530 € sold copies: 27 abroad: 2
1/2 page horizontal 210 x 143 186 x 130
subscriptions: 27 member copies: –
1/3 page vertical 70 x 297 58 x 260 retail sales: –
1,230 € 1,480 € 1,720 €
1/3 page horizontal 210 x 99 186 x 86
others: –
1/4 page 105 x 143 90 x 130 controlled circulation: 10,223
1/4 page vertical 52 x 297 43 x 260 980 € 1,170 € 1,360 € remainder, archive, voucher copies: 473
1/4 page horizontal 210 x 74 186 x 65
Discounts
1/6 page vertical 70 x 143 58 x 130
660 € 790 € 930 €
1/6 page horizontal 210 x 50 186 x 43 Frequency discount
Volume discount
1/8 page 105 x 74 90 x 65 (1/8 page and larger)
1/8 page vertical 52 x 143 43 x 130 490 € 600 € 690 € 2 ads 5% 2 pages 10 %
1/8 page horizontal 210 x 37 186 x 33
3 ads 10 % 3 pages 15 %
2nd/4th cover page 5,460 € 4 ads 15 % 4 pages 20 %
per mm 4.10 € 4.90 € 5.70 €
additional position charge We charge an additional fee of 10 % of
the basic rate for requested and confir-
med positions (minimum € 160.-)
loose inserts / bound inserts
bound inserts up to 25g 105 x 148 3,860 €
(incl. postage) to 200 x 287
2-pages bound inserts (incl. postage) 105 x 148 5,470 €
4-pages bound inserts to 210 x 297 5,730 €
8-pages bound inserts 7,630 €
island ad / mm 15.80 € 22.10 €
flap 9,130 € Terms of payment:
2 % discount for advance payment within 8 days after date of invoice or net payment within 21
cover picture 7,700 € days of invoicing. A 3 % discount is granted by direct debit.
1 additional 5 mm to be cut off
5
media information 2019 technical data
Technical data / processing Loose inserts / bound inserts / tip-on ads / CDs
Printing technique / processing: Loose inserts:
Cover: sheet-fed offset Minimum format: 105 mm width x 148 mm height
Contents: web-fed offset Maximum format: 10 mm smaller than the magazine on each side
Paper: Holmen Plus 72 Minimum weight: 150 gsm for single leaf
Processing: wire stitching Maximum weight: on request
Format: trimmed format: 210 x 297 mm Positioning: best possible
add 5 mm per trimmed edge for bleed size
loose inserts must be delivered cut and folded and as a finished product and be adapted
type area: 186 mm x 260 mm for mechanical processing
placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page
PDFs in the format V1.3 or V1.4. Bound inserts:
For detailed specifications please ask your contact person. Extent: 4 pages (more on request)
Minimum format: 105 mm width x 148 mm height
Julia Hecker, disposition print, Phone +49 89 25556-1475 Maximum format: format of the magazine
Delivery address for advertising material: werbemittel@weka-fachmedien.de trimmed pages should have an additional 5 mm on each border to be cut off
Minimum weight: for 4-pages products 100 gsm
file names should be given as in the example: customer_m+e_issue (example: lexware_m+e_1_19) bound inserts must be folded and delivered in uncut format and be adapted for
mechanical processing
Proof
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_LWC_Improved_
Tip-on ads:
eci.icc” for offset printing.
folded products must be close to the gutter and be adapted for mechanical processing
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” positioning and formats on request
for offset printing, unless we may not print your ad. The appropriate profiles may be placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
downloaded at www.eci.org.
CD:
Small tone value variations may occur (tolerance range due to the web offset printing process. positioning on request.
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
Delivery date and address for bound inserts, loose inserts and tip-on ads:
FTP access: on request For dates and terms please ask your contact person.
hofmann infocom GmbH, Emmericher Str. 10, 90411 Nuremberg
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for
Medizin+elektronik-issue xy/2019“
6
media information 2019 Readers analysis
Reactions to ads at medizin-und-elektronik.de Assessment medizin-und-elektronik.de
during the last 12 months
medizin-und-elektronik.de
88 %
I have purchased or offers high editorial quality
recommended the purchase medizin-und-elektronik.de
No reaction yet 11% 91 %
27% is reliable
medizin-und-elektronik.de
93 %
is trustworthy
medizin-und-elektronik.de
95 %
is up-to-date
multiple answers possible
I have informed
myself Business line
34%
I have forwarded science/education 18%
information
ITC 5%
28%
electronics 57%
pharmaceuticals 5%
Newsletter of medizin-und-elektronik.de measuring and testing technology 20%
plastic/rubber 5%
Yes, I use the metalworking 4%
newsletter
regularly mechanical and plant engineering 20%
64% automation 16%
laboratory technology 9%
Yes, I care 4%
use the newsletter
sometime doctor/practice 4%
29% manufacture of medical devices 29%
others 2%
multiple answers possible
No, I do not use
medizin-und-elektronik.de readers‘ analysis October 2018
7 the newsletter yet
7%
media information 2019 Readers analysis
Business relevant and/or interesting topics Main field of activity
medicine 4.0/smart health 41% corporate management 13%
artificial intelligence 38% purchasing/procurement 4%
big data 27% marketing/sales 7%
data security 46% development/design/research 73%
approval/standards/certification 36% production/manufacturing/assembly 9%
design & usability 29% data processing 4%
wearables 11% quality management/assurance 13%
clean room technology 9% technical management 20%
image processing 21% after-sales service 2%
diagnosis 30% organization/logistics 2%
therapy and procedures 25% multiple answers possible
pre- and aftercare 13%
software development 41%
embedded systems 41%
power supply 38%
semiconductor 34%
drive technology 18%
electronics manufacturing 39%
measurement/sensor technology 55%
electromechanics 21%
passive components 25%
multiple answers possible
medizin-und-elektronik.de readers‘ analysis October 2018
8
media information 2019 Readers analysis
Involvement in investment decisions
purchase/budget approval 11%
decision regarding supplier 27%
89%
decision regarding product/service 20%
consultation regarding supplier 39%
consultation regarding product/ 59%
service
multiple answers possible
of users find
Information sources for products, suppliers and news in professional
electronics for medical applications
advertising useful
when it fits the
trade journals from specialized publishers 66%
independent e-mail newsletters from
52%
specialized publishers
independent websites of specialized
publishers
34% content
websites of manufacturers 59%
exhibitions/trade fairs/symposia/congresses 57%
seminars, workshops and trainings (not 25%
online/virtual)
multiple answers possible
medizin-und-elektronik.de readers‘ analysis October 2018
9
medizin-und-elektronik.de media information 2019
Newsletter advertising
The bi-weekly medizin-und- Premium Leaderboard Leaderboard Customized Newsletter
elektronik.de newsletter reaches subgroup (per product interest):
(630 x 90 pixel, max. 200 KB),
nearly 10,000 recipients (as per basic rate: € 1,590.-
Data format: PNG, JPEG, HTML, GIF*
08/2018) and offers with ist current (no discounts)
€ 1.790,-
trends,products and subject-specific
topics an accurate communication plus per thousand recipients: € 280.-
for advertisers. (no discounts)
Billboard
Possible ad placement Premium placement
below editorial (630 x 200 pixel, max. 200 KB)
Native Ad, Text ad, Billboard, Data format: PNG, JPEG, HTML, GIF* Exclusive sponsoring € 4,590.-
Leaderboard choose 3 ads
ve
exclusi
Premium: € 2,090.- Position 1 + 2
inside the editorial messages
+
Position 1+2: € 1,790.- Editorial service:
Position 3: € 1,490.- 1 product announcement
Exclusive sponsoring 1 news announcement
Position 3 1 specialized article
end of newsletter choose 3 ads,
3 editorial mentions, Mention within the subject heading
Event listing in the newsletter mention within the subject heading
€ 4,590.- (no discounts)
Text with max. 140 characters incl. Exclusive sponsoring (no discounts)
spaces and URL (max. 1 link) in 2
newsletters The editorial staff reserves the right to edit the
€ 390.- Small Rectangle articles in corporation with the customer.
Small Rectangle Small Rectangle
example placement example placement (291 x 156 pixel, max. 200 KB)
Data format: PNG, JPEG, HTML, GIF*
Example Native ad without logo
€ 990.-
Visualization like an article * GIF without animation
Headline + text and
Example Text ad with logo
URL (max. 1 link)
Image: 225 x 127 pixel, max. 200 KB Headline + text and
Headline: max. 40 characters, URL (max. 1 link)
Text: max. 300 characters Image: 225 x 127 pixel, max. 200 KB Showroom (in English) with technical details on
incl. spaces each Headline: max. 40 characters, www.medizin-und-elektronik.de/media/showroom
Data format: PNG, JPEG, GIF* Text: max. 300 characters
incl. spaces each
Data format: PNG, JPEG, GIF*
10medizin-und-elektronik.de media information 2019
Newsletter schedule
CW Date Topic CW Topic
Super-/Leaderboard €320,- / 250,- JANUARY JULY
Wide Skyscraper 1
Wide Skyscraper 1
3 Jan 16, 2019 drive technology 28 Jul 10, 2019 embedded systems
€ 160,-
4 Jan 23, 2019 power supply 30 Jul 24, 2019 image processing
€ 160,-
Tape Ad € 160,-
Pushdown € 380,- 5 Jan 30, 2019 wearables AUGUST
Billboard € 380,- FEBRUARY 32 Aug 7, 2019 power supply
6 Feb 6, 2019 measurement/sensor technology 34 Aug 21, 2019 measurement/sensor technology
7 Feb 13, 2019 preview embedded world SEPTEMBER
Rectangle 8 Feb 20, 2019 passive components 36 Sep 4, 2019 electronics production
300 x 200
MARCH 37 Sep 11, 2019 pharma 4.0
Wide Skyscraper 2
€ 190,-
10 Mar 6, 2019 electromechanics 38 Sep 18, 2019 electromechanics
Half Page 39 Sep 25, 2019 medicine 4.0
11 Mar 13, 2019 image processing
€ 80,-
€ 290,-
12 Mar 20, 2019 semiconductors OCTOBER
13 Mar 27, 2019 microelectronics 40 Oct 2, 2019 power supply
APRIL 41 Oct 9, 2019 semiconductors
14 Apr 3, 2019 medicine 4.0 42 Oct 16, 2019 embedded systems
15 Apr 10, 2019 power supply 43 Oct 23, 2019 preview productronica
16 Apr 17, 2019 electronics production NOVEMBER
17 Apr 24, 2019 preview PCIM 45 Nov 6, 2019 preview MEDICA / COMPAMED
Medium
Rectangle MAY 46 Nov 13, 2019 preview SPS IPC Drives
€ 380,- 19 May 8, 2019 preview Medtec Live 47 Nov 20, 2019 drive technology
Ad Words
€ 85,- 48 Nov 27, 2019 power supply
20 May 15, 2019 prostheses
21 May 22, 2019 electromechanics DECEMBER
22 May 29, 2019 drive technology 49 Dec 4, 2019 electromechanics
JUNE 50 Dec 11, 2019 measurement/sensor technology
23 Jun 5, 2019 medicine 4.0
Flashbar € 380,-
24 Jun 12, 2019 preview SENSOR + TEST
25 Jun 19, 2019 connection technology
26 Jun 26, 2019 bioelectronics
Visit our showroom at
www.medizin-und-elektronik.de/media/showroom (also in English!)
11media information 2019 event partner
Your event partners
In close cooperation with the responsible editorial staff, Your advantages at a glance:
the events department organises around 50 national and
international B2B trade congresses, tech forums, symposia, Strong brands!
intensive seminars and workshops each year. Qualified and personalized addresses in the B2B environment!
Exhibition and Sponsorship Top-class network of speakers, sponsors and exhibitors from
Our events and exhibitions provide an excellent opportunity to industry, science and multipliers (organizations)!
target a professional and interested audience - personally and Large network of service providers (such as locations, catering,
with highly targeted coverage. technical equipment, layout)!
Help your customers overcome current technical challenges by
introducing them to your products, systems and services right More than 20 years experience in event management!
where they are looking for them. Give us a call! We are looking forward to hearing from you.
Various sponsorship formats ensure your customized brand
appearance. Invest in your brand image by sponsoring! Contact: Corina Prell, Sales Manager Events
Everything is possible, from sponsored congress bags, pencils, Phone: +49 89 25556-1393
writing pads, lanyards, inserts in the congress hand-outs, E-mail: cprell@weka-fachmedien.de
online banners, “banner ups“, up to a sponsored coffee break
or get-together.
In addition to the WEKA events, we offer separate modules or
ms
a full service concept, tailor-made to your needs!
n ts a n d d esigner foru
e
Current ev A FACHMEDIEN at
of WEK e/events
.w e k a -f a c hmed ien.d
www
12General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2018)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the
or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees.
of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online
will cover banners, pop-ups, special interest and keyword placements. offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
unless the publisher expressly agrees to them. 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advan- advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set
ce. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or
contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual cancellation of the order (redhibitory action).
relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfill-
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. ment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty
not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the claim may no longer be enforced.
ordering party and the issue of an order to the advertising agency verified in writing. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the
insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the
magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular publisher is liable according to statutory provisions.
edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such
in the particular column without the need for an express agreement. claims, that is unless they are founded on claims of deliberate negligence.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error
to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
advertising for technical or other comprehensible reasons. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material
the online advertising immediately after receipt of the cancellation. are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on
the publisher is entitled to bill the following costs: request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing.
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online adver- Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or
tising. The price of online advertising already inserted will also be billed. upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest. the actual quantity.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para.
origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publi- 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order
cation is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the
approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are
third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.
as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof
advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the
the editorial content to make its advertising nature plain. publication and distribution of the advertisement.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters
In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that
the publisher, punctually for the print copy deadline. are not collected during this time are destroyed.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of
audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint
the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is
or other copyright associations and/or owners. to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly
without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual cor- withdraw from the contract. The client has no right to claims for compensation.
rectness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances. 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher this clause.
discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An
publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now
by the client. considered inoperative.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual
the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally residence in the Federal Republic of Germany.
agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International
advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible Sale of Goods.
but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor
insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this
respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising
material.
13Medizin+elektronik,
the trade journal for electronics in
medical technology
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