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Australia's no.1 read magazine*
EVER
COLES MAGAZINE FY20 MEDIA KIT
*Roy Morgan, Single Source (Australia) Dec 2018
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au
Inspire 4.8+ million shoppers
COLES MAGAZINE GIVES READERS:
• Quick weeknight meal solutions - recipes that take
minimum effort to deliver maximum reward
• Skills to impress - tips and hacks to save you money
and let you love your time in the kitchen. This sometimes
means solutions for getting dinner on the table fast,
or it means rolling up your sleeves and spending the
afternoon baking
• Uncovering new products in the aisle - the key to the
best buys in the supermarket from bargain products to
hidden gems
Coles magazine is committed
to helping Australians cook
delicious meals that make them
smile. Challenging ourselves
to create new twists on family
favourites helps us grow in
readership, and we can now
proudly say we reach and inspire
4.8+ million* readers each month.
Maia Bryant
Publisher, Coles magazine
*Roy Morgan, Single Source (Australia) Dec 2018
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 1
Why Coles magazine?
#1
READ
1.8M MAGAZINE IN
AUSTRALIA*
86% 67% 56% 71% copies printed
each month
of our readers of our readers of our of our readers
like or love are female main readers spend say they have and distributed
reading Coles grocery buyers* 11+ minutes purchased across 800+ Coles
magazine^ and spend on reading Coles ingredients from supermarkets
average $183 magazine^ Coles specifically
per week at the
supermarket**
because they were
required for a Coles 2M
magazine recipe^ copies printed for
our November,
December and
MORE THAN
| YOURS FREE | NOVEMBER 2018
Easter issues^^
4.8M
READERS PER
MONTH*
EASIEST-EVER
BERRY PAVLOVA
ONLY 5 MINUTES
COOKING!
See page 7
16%
YOY
FREE GROWTH IN
FOR COLES READERSHIP*
CUSTOMERS
GET SET FOR Christmas
• Easy weeknights • Fuss-free entertaining • Wow desserts • Make-ahead gifts *Roy Morgan, Single Source (Australia) Dec 2018
**Roy Morgan, Single Source (Australia) March 2016
^Coles Magazine Survey, July 2017
^^In 2020, April is our Easter issue
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 2
Brand ad opportunities
Advertise your brand to our 4.8+ million* engaged readers to create visual impact, build brand awareness and drive sales of
your product at Coles.
Placement options include a full page brand ad, double page spread (DPS) or half page vertical. Speak to our advertising
team about guaranteeing right-hand positioning or securing a premium placement in our inside and outside covers.
Refer to page 8 for advertising requirements and page 8-9 for material specifications.
DOUBLE PAGE SPREAD FULL PAGE HALF PAGE
*Roy Morgan, Single Source (Australia) Dec 2018
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 3
Advertorial opportunities
Integrate your brand within our magazine environment by letting our expert editorial team develop an advertorial
for your product that offers readers inspiration and ideas in our trusted Coles magazine style.
Both full page and double page spreads are available. Please contact our advertising team who will guide you
through the booking process and provide you with the briefing form.
Refer to page 7 for advertising requirements.
Our editorial
DOUBLE PAGE SPREAD FULL PAGE
team creates
the advertorial promotion
Promotion
Be sun safefor you
Promotion Promotion
Summer catch ups Say cheese
Promotion
Cheesy does it
Promotion
Coles has made it easy to create
show-stopping party platters
with a range of delicious gourmet
cheeses from around the globe.
Mates coming over? Whether it’s cocktails alfresco or cold beers The new sun care range at
while the barbie heats up, there’s a drink for that at Liquorland. Fan-favourite spaghetti and Coles has got the whole family SAFE ON SKIN
meatballs gets a cheesy twist in covered with the best skin Fragrance-free Coles
this hearty meal. It’s made with protection buys under the sun. SPF50+ Sensitive
Sunscreen 200ml
FINE FIZZ handy buys from Coles so you
S
is extra gentle
You can’t go can let the good times roll. pring means spending more time on sensitive skin.
wrong with outdoors so you need to make sure
chilled Sterling you and your family are protecting VALUE PICK
Vineyards Pinot your skin every day. Wearing sunscreen, as For the best-value
Noir Chardonnay
well as sunglasses and a wide-brimmed hat,
NV – serve as is Soft and buttery CHEESY MEATBALLS IN provides safe and effective protection from
protection, keep a
or add orange
TROPICAL FLAVOUR with a rich, earthy BASIL & GARLIC SAUCE the sun. Thankfully, the new Coles sun care
Coles SPF50+
juice to make a Ultra Sunscreen
Pale ale is a great match for flavour, Coles Serves 4 Prep 15 mins (+ 15 mins range has arrived just in time for the warmer
mimosa cocktail. 1L pump pack
sizzling Aussie seafood, so Handcrafted in Washed Rind is chilling time) Cooking 35 mins months, to offer you great-value solutions. handy at home.
if you’re cooking prawns put the small village an exceptional Exclusive to Coles, the sunscreens provide
some easy-drinking James Squire of Long Clawson, Australian-made 2 tbs Monini Classico Italian
UVA and UVB protection with SPF50+
The Swindler Tropical Pale on ice. England, Coles cheese. Bring it to Extra Virgin Olive Oil
and are water resistant for up to 4 hours.
It’s a clean and fresh tasting brew Blue Stilton is room temperature 1 medium onion, finely chopped
They’re easily absorbed into the skin,
with passionfruit and melon notes. smooth and before serving 410g can Ardmona Rich & Thick
plus they’re dermatalogically tested to be
TRY IT WITH Quick Salt & Pepper creamy with a for maximum Basil & Garlic
gentle on your skin. For the best protection,
Prawn Skewers (p26) mild finish. Pair it flavour and an 500g jar Dolmio™ Extra Bolognese
apply the sunscreen 20 minutes before
with dried apricots oozy texture. Pasta Sauce
TOP MATES FOR CHICKEN and mixed berries 500g pkt San Remo Spaghetti No. 5
heading out into the sun and be sure to
reapply every 2 hours.
You’re covered with Coopers, whether your Basil leaves, to serve
– the sweetness
friends prefer the smooth, fruity Coopers Cheesy meatballs
balances its
Original Pale Ale or the crisp, fresh Coopers 300g Coles Australian No Added
rich flavour.
Premium Lager. Either beer is great with Hormones Beef 3 Star Mince
chicken, seafood and spicy Asian dishes, 300g Coles Australian Pork Mince
such as salads, stir-fries and barbecue fare.
1 Coles Australian Free Range Egg
TRY IT WITH Whole Butterflied
½ cup (35g) panko breadcrumbs
BBQ Chicken (p16)
1 tbs tomato paste
2 tsp dried oregano The sun
1 tsp garlic powder can damage
Sweet and creamy,
TASTES GREAT Coles White Stilton
120g mozzarella, cut into 2cm pieces skin even in overcast
WITH LIME with Mango &
weather, so still use
Traditionally served Ginger is made in
1. To make the cheesy meatballs, 4. Add the sunscreen if you’re
combine beef mince, pork mince, egg, tomato and heading out on a
with a slice of lime
PIMM’S NO.1 FROSÉ APPLE MOJITO in the top, Corona
Cropwell Bishop
breadcrumbs, tomato paste, oregano pasta sauce to cloudy day.
CLASSIC Pink wine meets slushy! Make Mojito meets mulled Extra is a refreshing
in Nottinghamshire,
and garlic powder in a bowl. Season. the pan. Bring to the
Matured for England. The mango
Fill a serving jug or glasses a sugar syrup with ¼ cup (55g) cider in this dark rum choice for outdoor Shape 2 tbs of mince mixture into a disc. boil. Reduce heat to low.
15 months, and ginger are
with ice and build this sugar and ¼ cup (60ml) water drink. Divide ½ cup SPANISH STYLE gatherings. This crisp,
Coles Vintage marbled through the
Place 1 piece of mozzarella in centre of Simmer for 10 mins or until
summer favourite. To serve in a saucepan over medium (125ml) Untold Spiced Punchy Mediterranean or South dry beer is a crowd disc. Roll to enclose mozzarella. Place sauce thickens slightly. Season.
4, simply add 1 cup (250ml) heat. Cool, then blend in a Rum, 1 tbs treacle and American dishes pair perfectly pleaser, especially
Cheddar is cheese for flavour
on a large plate. Repeat with remaining 5. Meanwhile, cook the spaghetti in
Pimm’s No.1 Cup, 2 cups blender with 1½ cups (375ml) 16 mint leaves among with an Estrella Damm. This
a sharp, in every bite.
if there’s chargrilled mince mixture and mozzarella. Place in a saucepan of boiling water following
(500ml) chilled lemonade, Jacob’s Creek Le Petit Rosé, 4 serving glasses. premium authentic lager from seafood or Mexican full-flavoured the fridge for 15 mins to chill. packet directions or until al dente. Drain,
1 thinly sliced orange, ½ cup (125ml) vodka and Lightly crush the mint Barcelona is bright, complex, on the menu. British cheese 2. Heat half the oil in a large, deep reserving 1 cup (250ml) cooking liquid. FOR THE FAMILY ON THE GO SOOTHE SKIN
8 cucumber ribbons, 5 cups crushed ice until smooth. and top with crushed delicate and refreshing. TRY IT WITH BBQ that pairs frying pan over medium heat. Cook 6. Gently stir meatballs into the sauce. Stay protected by Keep Coles SPF50+ Nourish your skin
8 sliced strawberries Pour into 4 serving glasses. ice, chilled apple cider TRY IT WITH BBQ T-Bone Cajun Salmon with beautifully with the meatballs, in 2 batches, turning, for Cook, stirring gently, adding a little Need to whip up a delicious, the pool or at the Ultra Sunscreen 200ml after time in the
and 8 mint sprigs. Serve with sliced strawberry. and mint sprigs. Steak with Chimichurri (p18) Mango Salsa (p26) cured meats. 3-4 mins or until browned. Transfer to reserved cooking liquid to the pan if authentic-tasting family meal? Stock beach with Coles in your gym bag so sun with Coles
a plate. Cover to keep warm. necessary, for 10 mins or until the your pantry with these handy buys SPF50+ Ultra you’re always ready Aftersun Aloe
3. Drain excess fat from pan. Heat meatballs are cooked through. from Monini, Dolmio™, Ardmona and Sunscreen 500ml. for fun in the sun. Vera Gel 200ml.
pan over medium heat. Add remaining 7. Divide spaghetti among serving San Remo and you’re good to go. It comes in a handy There’s also a 75ml It contains 95 per
oil and onion. Cook, stirring, for 5 mins bowls. Spoon over the meatballs and 200ml finger spray roll-on variety – it’s cent aloe vera
or until onion softens. sauce. Sprinkle with basil to serve. too, perfect for easy to carry and ideal juice to cool and
wriggly kids. for school bags. soothe your skin.
#colesmag 99
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Promotion
Hey pesto
Promotion Promotion Promotion
For home cooks 3
Go nuts
Take your baking up a notch for the
Super bowl
Give your tummy some love with a fibre and
Put a pep in your spring cooking step
You don’t have to go far to find chef-inspired cooking festive season with this delicious vitamin boost from Kapai Puku Gut Health
with irresistible Leggo’s Basil Pesto.
solutions. Coles has a wide new range of amazing quality tart, made using Lucky Almond Meal. in this delicious fruit smoothie bowl.
It adds instant flavour to these tasty
cookware at great prices that your kitchen will love.
little pea and prawn patties.
4 MIXED NUT & SEED TART MANGO & RASPBERRY
Serves 8 Prep 20 mins (+ cooling & SMOOTHIE BOWL
2 1 hour resting time) Cooking 55 mins Makes 2 Prep 10 mins
MINI PESTO, PEA &
1 cup (135g) gluten-free plain flour
1 banana, coarsely chopped PRAWN PATTIES
2 cups (500ml) almond milk Serves 4 Prep 25 mins
½ cup (60g) Lucky Almond Meal
2 cups crushed ice (+ 1 hour chilling time)
⅓ cup (55g) icing sugar mixture
1 125g butter, chilled, chopped
⅓ cup Kapai Puku Gut Health Cooking 15 mins
300g raspberries, halved
1 egg yolk
1 mango, stoned, peeled, coarsely chopped 1½ cups (180g) frozen peas
2 tsp iced water
Halved raspberries, extra, to serve 500g raw prawns,
Frangipane filling
Thinly sliced mango, cut into flower peeled, deveined
70g butter, softened
shapes, to serve 400g can chickpeas,
⅓ cup (75g) caster sugar
Thinly sliced banana, to serve rinsed, drained
1 egg
Kapai Puku Gut Health, extra, to serve 1 garlic clove, chopped
⅔ cup (80g) Lucky Almond Meal
Mint leaves, to serve 2 tbs Leggo’s Basil Pesto
EVERYDAY ESSENTIALS 2 tbs gluten-free plain flour
1 tsp finely grated lemon rind
1. The Coles Cook & Dine Garlic Press is heavy duty and 8. Flip everything from stir-fries to pancakes
Nut & seed topping
1. Place chopped banana, almond 100g watercress, trimmed
made from stainless steel. 2. Coles Cook & Dine Wok 20g butter
no problem with the Coles Cook & Dine milk, ice and Kapai Puku Gut Health 100g snow peas, trimmed,
30cm has a PFOA-free non-stick coating with an acacia 6 Nylon Slotted Turner. 9. The Coles Cook &
⅓ cup (120g) honey
in a blender. Blend until smooth. Pour steamed, halved
wood handle. 3. Achieve an even bake every time with 1 tsp ground cinnamon
7 Dine Red Induction Base Frying Pan 28cm has half the mixture into a jug and reserve. 1 small fennel, thinly sliced
Coles Cook & Dine 24cm Square Cake Tin. 4. The Coles
a non-stick coating for durability. 10. Delicious
½ cup (80g) natural almonds 2. Add the raspberry to the banana ⅓ cup (100g) whole-egg
Cook & Dine Rectangular Clip Fresh Container 600ml ½ cup (75g) cashews mixture in the blender. Blend until smooth.
muffins are easy to make in a Coles Cook & mayonnaise
and 1.1L help keep food fresh and are dishwasher and ½ cup (70g) pistachios Pour the raspberry mixture into another
Dine Muffin Tray 12 Cup. 11. The Coles Cook 1½ tbs hot water
microwave safe too. 5. The Coles Cook & Dine Utility ½ cup (70g) macadamias jug. Return reserved banana mixture to
& Dine Springform Cake Tin has a non-stick 1 tbs Leggo’s Basil Pesto, extra
Knife has a triple-riveted handle for superior strength. 2 tbs pine nuts clean blender with the chopped mango.
coating, ideal for cheesecakes. 12. With 2 tbs olive oil
6. A soft-touch handle makes the Coles Cook & Dine 2 tbs pepitas (pumpkin seeds) Blend until smooth. Return to the jug.
a stainless steel blade, Coles Cook & Dine 500g vine-ripened cherry tomatoes
Nylon Turner and Slotted Serving Spoon easy to grip.
Cook’s Knife is perfect for everyday use.
1 tbs sunflower seeds 3. Pour the raspberry mixture and mango
7. Coles Cook & Dine Scissors, Stainless Steel Hand
Grater, Stainless Steel Serving Spoon and Stainless 1. Process flour, almond meal, icing
mixture, at the same time, into opposite 1. Cook peas in a saucepan of boiling
sides of serving bowls. Top with extra water for 3 mins or until just tender.
Steel Slotted Turner are essential in any kitchen. sugar and butter in a food processor raspberry, mango flowers, sliced banana, Drain well. Place 1 cup (120g) of the
until the mixture resembles fine extra Kapai Puku Gut Health and mint. peas in a food processor with the
breadcrumbs. Add egg yolk and
prawns, chickpeas, garlic, pesto and
11 water. Process until the dough just
lemon rind. Process until well combined.
comes together. Turn onto a surface
Stir in remaining peas. Season.
lightly dusted with gluten-free flour. 4. To make frangipane filling, use an 2. Use damp hands to shape 2-tbs
9 Lightly knead until smooth. Shape into electric mixer to beat butter and sugar Kapai Puku Gut
portions of the mixture into patties.
a disc and cover with plastic wrap. in a bowl until pale and creamy. Beat in Lucky Almond
Place in the fridge for 30 mins to rest. the egg. Stir in almond meal and flour Meal is made from
Health seed mix
Place on a baking tray. Cover and place 5. Meanwhile, place the
contains fibre,
in the fridge for 1 hour to chill. tomatoes on a baking tray. If you’re looking
5 2. Roll out pastry between 2 sheets of until combined. Spread over pastry case. Aussie almonds for vitamins and
3. Preheat oven to 200°C. Combine Spray with olive oil spray. Season. to add authentic
baking paper to a 3mm-thick rectangle. 5. To make the nut and seed topping, superior quality minerals. Add to
the watercress, snow peas and fennel in Bake for 10 mins or until the tomatoes Italian flavour to
Line an 11cm x 34cm rectangular tart pan stir the butter, honey and cinnamon in and flavour. cereals, salads or
a large bowl. Combine the mayonnaise, begin to collapse. your cooking,
10 with removable base with pastry. Trim a saucepan over high heat until butter Nutritious and enjoy as a snack.
water and extra pesto in a small bowl. 6. Divide the patties, salad and you can’t go past
*Selected stores only.
edges. Place in fridge for 30 mins to rest. melts. Bring to the boil. Remove from versatile, it’s a great Also available in
3. Preheat oven to 180°C. Line pastry heat. Stir in almonds, cashews, pistachios, swap for wheat Liver Health and
4. Heat oil in a non-stick frying pan tomatoes among serving plates. Leggo’s Basil Pesto.
over medium heat. Cook the patties, Serve with the mayonnaise mixture. It’s made using basil,
with baking paper and fill with pastry macadamias, pine nuts, pepitas and flour in baking. Skin Health* –
8 weights or rice. Bake for 10 mins. sunflower seeds. Spoon over frangipane. find them in the
in 3 batches, for 2 mins each side or pecorino cheese and almonds,
until cooked through. Transfer to and is great in pasta and salads.
Remove the paper and weights or rice. 6. Bake for 15 mins. Cover with foil health food aisle.
a plate. Cover to keep warm.
12 Bake for a further 10 mins or until and bake for a further 15 mins or until
98 coles.com.au golden. Set aside for 5 mins to cool. golden. Set aside to cool. Cut into slices.
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Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 4
Coles magazine advertising rates
NOVEMBER, DECEMBER
Advertorials
ADVERTISING OPPORTUNITIES MONTHLY & EASTER^ ISSUES incur an
additional $2,500
Full Page $38,000 $42,000 production charge
per full page
Double Page Spread $73,500 $81,300
Half Page Vertical $24,000 N/A
Inside Front/Back Cover (single page) $43,700 $48,800
Outside Back Cover $52,000 $57,700
Inside Front Cover Spread $95,000 $105,000
Sponsored Editorial Feature $116,000 $126,000
Please note:
• For guaranteed right-hand page positioning, an additional 10% load charge applies
•R ates are applicable to all bookings to 30 June 2020 and exclude GST, agency commission
and material submission costs. Please note that the submission cost is compulsory and our
advertising team can advise on options
^In 2019, April is our Easter issue.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 5
Coles magazine print material deadlines
ISSUE BOOKING DEADLINE MATERIAL SUBMITTED TO IN STORE DATE
BRAND ADS AND ADVERTORIALS COLES FOR APPROVAL
June 2019 Wednesday, 13 March 2019 Thursday, 18 April 2019 Thursday, 6 June 2019
July 2019 Wednesday, 10 April 2019 Friday, 17 May 2019 Thursday, 4 July 2019
August 2019 Wednesday, 8 May 2019 Friday, 14 June 2019 Thursday, 1 August 2019
September 2019 Wednesday, 12 June 2019 Friday, 19 July 2019 Thursday, 5 September 2019
October 2019 Wednesday, 10 July 2019 Friday, 16 August 2019 Thursday, 3 October 2019
November 2019 Wednesday, 14 August 2019 Friday, 20 September 2019 Thursday, 7 November 2019
December 2019 Wednesday, 11 September 2019 Friday, 18 October 2019 Thursday, 5 December 2019
Please note:
• The cancellation deadline is four weeks prior to the booking deadline and a cancellation fee may apply
•G atefolds and sponsored editorial features require more planning than standard ads so need to be
booked three weeks prior to our above booking deadlines
• Refer to page 9-10 for our Coles magazine material specifications when submitting ads
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 6
Advertising requirements
All advertising within Coles magazine is subject to the below terms and
conditions. If you have any questions please contact our advertising team.
AVAILABILITY
•A
dvertising space is limited and issues often close before the booking
deadline; bookings are only secured when booking confirmation is received
from our Coles magazine advertising team.
•L
imited broken space is available in every issue and position cannot
be guaranteed. Only half page verticals will be accepted (no half page
horizontals).
COLES REQUIREMENTS
•A
ll products in all advertising need to be nationally ranged in over
85% of Coles supermarkets
•C
onsumer promotions or offers cannot be included in Coles magazine
advertising.
•P
roduct price points cannot be included on any advertising material.
MATERIAL REQUIREMENTS
• Low res PDFs need to be approved by Coles before final submission.
Our advertising team will facilitate this approval.
• Once low res PDF has been approved by Coles, a booking ID number will be
provided for all ads to be uploaded digitally. See material specifications on
pages 9-10. There is a compulsory charge for uploading material.
USE OF COLES ASSETS
•C
oles asset requirements (e.g. the ‘NEW at Coles’ or ‘NEW only at Coles’
roundels) used on brand ads must be approved by Coles prior to upload of
final material. Roundels (provided by Coles) must have a diameter of 38mm
on full page material and 28mm on half page verticals.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 7
Coles magazine material specifications
COLES APPROVAL PROOFS
A lowres PDF of your advertisement is required to be submitted to
jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate Coles
For accurate colour reproduction, all advertising material must be
accompanied by a 3DAPv3 colour proof created from the supplied
AD SIZING
approval. All products in all advertising need to be nationally ranged file at 100%. Medium Rare Content Agency uses guidelines for ISO
in over 85% of Coles supermarkets. Consumer promotions or offers 12647-2 (3DAPv3), a standard for proofing and printing.
cannot be included in Coles magazine advertising. FULL PAGE
In order to verify that a proof is compliant with the 3DAPv3 Trim - 275mm x 210mm wide
MATERIAL SUBMISSION proofing requirements, each proof must be supplied with a 3DAPv3 *Type/design -
When your material has been approved by Coles, our advertising endorsed control strip printed next to the advertisement.
255mm x 180mm wide
team will provide a booking ID number that you will need for material
Bleed - 285mm x 220mm wide
submission. Medium Rare Content Agency only accepts advertising No responsibility will be taken for print colour reproduction when a
material via Quickcut/Adsend or SENDlite. Please note there is a 3DAPv3 colour proof is not supplied.
submission fee using these providers. For more information please
contact: For more information regarding 3DAPv3 proofing guidelines, visit DOUBLE PAGE
3dap.com.au SPREAD
SENDlite: To be supplied as
Web: https://mediumrare.sendlite.net/ two single
Tel: +61 2 9818 1965 FILE FORMAT
full pages
Medium Rare Content Agency uses 3DAPv3 separation profiles
Quickcut/Adsend (Adstream): (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for
Web: adsend.com.au proofing and printing.
HALF PAGE VERTICAL
Tel: 1300 768 988 (Australia only tech support)
Email print@adstream.com.au Files need to be created in PDF version 1.3 or 1.4. Trim - 275mm x 103mm wide
NOTE: When uploading advertising material via Quickcut do not *Type/design
include crop marks on the PDF file, as these will be automatically PDF files need to be supplied in CMYK format with all fonts - 255mm x 90mm wide
generated. embedded into the file. RGB or spot colour files will be rejected. Bleed - 285mm x 113mm wide
When supplying advertising material it is essential that you supply PDF files need to be supplied as single page files, unless supplying
your complete booking number (including the 2 letters at the end) gatefold PDF files. BOUND-IN INSERT/FULL PAGE
e.g. 12345678AB, and please ensure that the on sale date and Trim - 265mm x 180mm wide
magazine name are entered. *Type/design
- 245mm x 160mm wide
Left/right hand pages on double page spreads are to be noted at the
Bleed - 275mm x 190mm wide
end of the booking number, e.g. 12345678ABL / 12345678ABR.
The order of consecutive advertisements is to be noted in the
material instructions.
Coles is a saddle stitched publication.
Please contact production (adproduction@news.com.au) prior to
sending revised files to ensure that the correct material appears.
CONTACT - Chrissy Fragkakis
Email: colesmagazine@mediumrarecontent.com
DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as Tel: 02 8045 4920
intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising Magazine Production, Level 2, Loading Dock,
material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material.
Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising 61 Kippax Street, Surry Hills NSW 2010
related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 8
Coles magazine material specifications
IMAGES/COLOUR PAGE LAYOUT
Images are to be supplied in CMYK format. RGB, LAB or spot files All advertising material is to be supplied to the correct publication
will be rejected. trim size and needs to include 5mm bleed (where required). Crop,
bleed and registration marks plus page information are to appear on
Images should be supplied at 100% scaling, 300dpi and using the advertising material, offset by a minimum of 6mm.
correct 3DAPv3 separation profile; the 3DAPv3 profile will set the
correct CMYK separation and total ink limit (see File Format). For Ensure that all text and logos are supplied to the correct type/
more information regarding separation profiles, visit 3dap.com.au design area specifications (see Ad Sizing).
No embedded ICC profiles. When Exporting out of Indesign, No text or important page content should appear within 10mm
(Output) select for Profile Inclusion Policy: Don’t Include Profiles. either side of the spine on double page spreads (total 20mm).
The total ink limit is 280%. Registration colour in the swatches
palette should never be used.
Solid black panels should be made up of rich black - 100% black and
50% cyan.
White elements/type need to be set to knock-out.
DESIGN/TYPE
All type must be a minimum of 8pt and 12pt for reversed type.
Black type smaller than 24 points need to be made up of 100% black
only and set to overprint.
Black type larger than 24 points should be made up of rich black -
100% black and 50% cyan.
Extremely thin and fine type, particularly type with serifs, should
be avoided.
Due to the trim and binding variance, even distances from trim to
borders may vary during the print run. We recommended that
borders are made up of one colour, be a minimum thickness
of .08mm and sit no less than 10mm in from the trim.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 9“I love the Coles magazine. I always find
something new to make for family and friends.
I find it exciting to try new things and the recipes
are always easy to make."
Coles Circle, November 2017
Coles magazine is published by Medium Rare Content Agency Pty Ltd
For editorial or publishing enquiries please contact:
Jasmine Loxton 02 8114 8975 or colesmagazine@mediumrarecontent.com
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 10Sponsored editorial features
CUSTOMER
INSIGHT:
Position your brand top-of-mind in a contextual editorial environment by sponsoring readers have told
a feature in our Coles magazine. Our editorial team crafts the feature based on us they enjoy
seasonality and customer insight, then places your brand within the section through full product advertising
page and strip brand ads. This directly links your brand to relevant recipes to influence in a relevant
our readers’ purchase decisions. environment
Refer to page 8 for advertising requirements and page 9-10 for material specifications.
ENVIRONMENT STRIP AD
Coles magazine will
To reinforce the relationship
provide an editorial
between the editorial
environment with
and advertising there will
a feature focusing
be a strip advertisement
on a relevant topic.
placed across the two
In this example, the
DPS executions within the
feature has recipes
feature.
using coffee as well
as tips for buying and
storing coffee and a
guide to making the
perfect coffee. We
know through insight
and data that the 2 x BRAND ADS
editorial content in A brand ad leads into the
the magazine has a feature, and a different
high trust rating with brand ad from the same
customers and drives supplier leads out of the
purchase. feature.
NOTE: products will
not be branded within
the recipes.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 11You can also read
