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AND
2020
M E D I A K I T
PREMIUM PUBLICATIONS FOR AMERICAN EXPRESS® CENTURION® AND PLATINUM CARD® MEMBERS
PUBLISHED BY JI EXPERIENCE GMBH
EUR RATE CARD
MEDIA KIT 2020 Contents C E N T U R I O N & D E PA R T U R E S M AG A Z I N E Centurion and Departures are the luxury lifestyle publications crafted exclusively for Centurion® and Platinum Card® Members — the most premium Cardmembers of American Express® — across 170 countries worldwide. This select community of pre-qualified high spenders defines discernment and is the driving force behind every page of the print and digital publications, where first-class, independent editorial reveals expertly sourced recommendations across travel, style, design and beyond. 3 The World of American Express Membership 4 Magazine Reach 5 Reader Profile 6 Editorial Mission 7-8 Editorial Calendar 2020 9-10 Dates & Deadlines 2020 11 Advertising Rates 2020 12 Special Positions & Bespoke Solutions 13 The Compendium by CENTURION 14–15 Digital Publications & Opportunities 16 Production Specifications 17 Advertising Guidelines 18 Terms & Conditions 19 Advertising Sales Contacts 20 Publishing House Contacts 2
MEDIA KIT 2020
The World of Membership
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
UNPARALLELED BENEFITS
With their powerful American Express Memberships, Centurion® and Platinum Card® members enjoy a host of exceptional services, exclusive privileges and unique experiences.
CENTURION MAGAZINE CENTURION AND PLATINUM TRAVEL
centurion-magazine.com AND LIFESTYLE SERVICES
DEPARTURES MAGAZINE Over 5,000 dedicated advisors gobally
departures-international.com for Centurion and Platinum Card members
The luxury lifestyle publications crafted for
Centurion and Platinum Card Members in over
170 countries worldwide
AMERICAN EXPRESS EXPERIENCES
Unforgettable events in music, theater,
sports and beyond
MEMBERSHIP REWARDS
Redeemable points for travel, shopping and more
PRIVILEGE PROGRAMMES
Exclusive benefits and access
through Fine Hotels & Resorts,
GLOBAL LOUNGE COLLECTION Global Dining Collection and more
An expanding airport lounge programme
including The Centurion® lounge network that
unlocks access to more than 1,100 lounges
across 120 countries and counting
3
MEDIA KIT 2020
Access Global Affluence
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
LATAM
Published in 9 languages, the 34 international editions of Centurion and Departures provide access to 607,700 Centurion® and
Platinum Card® households, and a total net worth of over € 2.7 trillion.
€ 522 bn
combined net worth
1/1 page rate: € 20,600
EMEA
€ 1.08 tn
combined net worth
1/1 page rate: € 85,100
EMEA
267,600 JAPAN
ASIA (EX-JAPAN)
households 158,500
ASIA
(EX-JAPAN)
households
€ 564 bn
combined net worth
LATAM 78,000 1/1 page rate: € 36,300
62,600 households
households
JAPAN
€ 318 bn
Source: Centurion & Departures Reader Lifestyle Survey Q3 2018
combined net worth
1/1 page rate: € 25,000
PACIFIC
41,000
households PACIFIC
€ 218 bn
combined net worth
1/1 page rate: € 22,400
4
MEDIA KIT 2020
Meet the Audience
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Exclusively comprising 100% pre-qualified American Express® Centurion® and
Platinum Card® members, Centurion and Departures cater to a unique and
highly elusive community of the most affluent and discerning consumers in
the world. For Centurion and Departures readers, being an American Express
member represents a long-term commitment to the highest levels of service,
personalisation and unrestricted access.
CENTURION DEPARTURES
Total Net Worth € 9.8 million € 3.6 million
Household Income € 1.6 million € 406,000
Properties Owned 6.0 3.6
Company Owner / Partner 53% 31%
American Express Membership 23 years 19 years
Source: Centurion & Departures Reader Lifestyle Survey Q3 2018
Leisure Trips per Year 14 trips 11 trips
Business Trips per Year 11 trips 8 trips
Average Age 57 years 56 years
Readership Male / Female 54% / 46% 52% / 48%
Readers per Copy 3.4 3.5
TOTAL CIRCULATION 85,800 copies 521,900 copies
TOTAL READERSHIP 291,720 readers 1.66 million readers
5
MEDIA KIT 2020
Editorially Inspired
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Serving as the reliable and trusted source of inspiration for those on the quest for extraordinary experiences and superlative
items, Centurion and Departures’ network of over 120 editors, correspondents and journalists scour the globe for the unique, the
100%
pre-qualified Centurion® and
new and the remarkable.
Platinum® Card households
The result — print and digital lifestyle companions to which readers regularly and actively turn when planning their next trip,
95%
purchase or investment opportunity.
rate their American Express
magazine enjoyable to read
83%
take inspiration from the magazine
for their next travel destination
80%
have read each
of the last four issues
79%
Source: Centurion & Departures Reader Lifestyle Survey Q3 2018
view their magazine as a
valuable benefit of their
American Express membership
44 minutes
on average spent reading
each issue
6
MEDIA KIT 2020
Centurion Editorial Calendar
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Q1 2020 — Mar / Apr Q2 2020 — Jun / Jul Q3 2020 — Sep / Oct Q4 2020 — Nov / Dec
ALL ABOUT JEWELS FORWARD THINKING THE ULTIMATE GUIDE TO FESTIVE GIVING
A sparkling of-the-moment appraisal of Marking 20 years of Centurion Magazine YACHTING Celebrate the season with glamour and
milestone métiers – canvassing industry The latest superyachts examined, state- style – essential items with old-fashioned
To celebrate two decades of Centurion
insights, peering behind the scenes at of-the-art technology tested and the top class or high-tech hallmarks feature in
Magazine’s crusade to uncover the very
major maisons and showcasing the most destinations for superlative sailing explored our wide-ranging gift guides for him
best in travel, style, design, culture and
exciting launches and trends in the world – a look at developments on the water. and her.
craft, visionaries across these diverse
of haute joaillerie.
sectors give their views on how the PLUS THE HEIGHT OF HOROLOGY
rarefied world of luxe living will evolve in PLUS GET AWAY FROM IT ALL
PLUS ON THE OPEN ROAD Be they chronographs, moon phases,
the years to come. Island escapes, unexpected destinations
Whether they fulfil the need for speed minute-repeaters or an elegant choice
and secluded sanctuaries to journey to
or are built for laidback long-distance for an evening out: we assess the most
this season.
cruising – behind-the-wheel opinions of desirable watches.
the latest must-have cars, alongside all PROPERTY TIMES in select market editions
the news from the world of motoring.
IN EVERY ISSUE OF CENTURION: The latest updates and insights from the worlds of travel, style, jewellery, watches, culture and more.
7
MEDIA KIT 2020
Departures Editorial Calendar
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Q1 2020 — Mar / Apr Q2 2020 — Jun / Jul Q3 2020 — Sep / Oct Q4 2020 — Nov / Dec
TRAVEL & WELLNESS STYLE & DESIGN FACES TO WATCH CELEBRATE THE SEASON
In-depth guides to the hottest cities Style transcends sartorial desires to Taking the pulse of an industry in flux, A de rigeur outline of what to buy him,
and unspoiled destinations for 2020. become an intrinsic part of the world a look at what’s hot, what’s not and her and anyone with glamour and style
Invigorating adventures to raise the around us – a look at the destinations, how hi-tech and cutting-edge meets – the fashions, accessories and looks to
pulse and free the mind. Updates on locales and international tastemakers intricate design. covet for the festive season and beyond.
luxury spas, rejuvenating treatments and who possess that special something
wellness tips from around the world. we all seek, plus how interior design is PLUS JEWELLERY UPDATE
PLUS CRAFTING EXCELLENCE
changing the way we see our homes. Sparkling gems paired with precious
PLUS CRUISE AWAY Championing the best artisanal wares –
metal in new pieces to have and to hold
creators who take materials and elevate
Our annual guide to the world of cruising PLUS BEHIND THE WHEEL from the most creative maisons.
them to another pantheon.
takes in the hottest destinations,
The latest releases in the motoring world, and
spectacular new ships and onboard
how to pack for the perfect journey,
innovations.
IN EVERY ISSUE OF DEPARTURES: The new and noteworthy across travel, style, dining, culture and more.
8
MEDIA KIT 2020
Publication Dates 2020
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E AMEX OFFER & TRAVEL BRAND BRAND ADVERTISING
BENEFIT ADS & OFFER ADS (NON-TRAVEL)
BOOKING & BOOKING & BOOKING MATERIAL PUBLICATION
CENTURION MATERIAL MATERIAL
EUROPE 05 Dec '19 16 Dec '19 24 Jan 31 Jan 13 Mar
Q1 2020
MIDDLE EAST 19 Dec '19 23 Jan 13 Feb 20 Feb 30 Mar
MEXICO 18 Dec '19 24 Jan 14 Feb 21 Feb 09 Apr
LATAM (IDC, ARG) 18 Dec '19 20 Jan 10 Feb 17 Feb 17 Apr
PACIFIC 02 Jan 24 Jan 18 Feb 25 Feb 30 Mar
ASIA 08 Jan 29 Jan 26 Feb 04 Mar 16 Apr
JAPAN 12 Dec '19 16 Jan 30 Jan 06 Feb 23 Mar
EUROPE 21 Feb 13 Mar 07 Apr 17 Apr 03 Jun
Q2 2020
MIDDLE EAST 26 Mar 23 Apr 14 May 20 May 24 Jun
MEXICO 05 Mar 01 Apr 24 Apr 30 Apr 11 Jun
LATAM (IDC, ARG) 05 Mar 01 Apr 24 Apr 30 Apr 03 Jul
PACIFIC 05 Mar 27 Mar 21 Apr 28 Apr 05 Jun
ASIA 17 Mar 07 Apr 05 May 12 May 19 Jun
JAPAN 12 Mar 16 Apr 28 Apr 07 May 22 Jun
ADVERTISING DEADLINES
EUROPE 03 Jun 24 Jun 22 Jul 29 Jul 08 Sep
Q3 2020
AMEX OFFER & BENEFIT ADS MIDDLE EAST 24 Jun 22 Jul 12 Aug 18 Aug 21 Sep
Refers to all advertising containing promotion of an MEXICO 19 Jun 17 Jul 07 Aug 14 Aug 18 Sep
American Express Cardmember offer or benefit. This
deadline applies to all special advertising formats LATAM (IDC, ARG) 10 Jun 10 Jul 31 Jul 07 Aug 09 Oct
(e.g. advertorials, inserts, tip-ons etc). PACIFIC 18 Jun 10 Jul 04 Aug 11 Aug 21 Sep
ASIA 29 Jun 20 Jul 14 Aug 21 Aug 09 Oct
TRAVEL BRAND & OFFER ADS
JAPAN 18 Jun 22 Jul 06 Aug 13 Aug 25 Sep
Refers to all creatives promoting generic offers
and/or travel-related establishments or services, EUROPE 07 Aug 28 Aug 25 Sep 01 Oct 13 Nov
Q4 2020
including airlines, hotels, tour operators etc. For MIDDLE EAST 27 Aug 24 Sep 15 Oct 22 Oct 23 Nov
travel advertising running via special formats, or
containing reference to American Express offers MEXICO 26 Aug 23 Sep 14 Oct 21 Oct 25 Nov
or benefits, please refer to the earlier deadline for LATAM (IDC, ARG) 27 Aug 24 Sep 15 Oct 22 Oct 07 Dec
Amex Offer and Benefit Ads. PACIFIC 20 Aug 11 Sep 06 Oct 13 Oct 23 Nov
ASIA 07 Sep 28 Sep 23 Oct 29 Oct 11 Dec
BRAND ADS
Refers to all non-travel, non-offer standard advertising. JAPAN 20 Aug 24 Sep 08 Oct 15 Oct 27 Nov
9
MEDIA KIT 2020
Publication Dates 2020
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E AMEX OFFER & TRAVEL BRAND BRAND ADVERTISING
BENEFIT ADS & OFFER ADS (NON-TRAVEL)
BOOKING & BOOKING & BOOKING MATERIAL PUBLICATION
DEPARTURES MATERIAL MATERIAL
EUROPE 12 Dec '19 03 Jan 31 Jan 07 Feb 20 Mar
Q1 2020
MIDDLE EAST 19 Dec '19 30 Jan 20 Feb 27 Feb 01 Apr
MEXICO 07 Jan 03 Feb 24 Feb 02 Mar 03 Apr
LATAM (IDC) 18 Dec '19 20 Jan 10 Feb 17 Feb 17 Apr
PACIFIC 07 Jan 27 Jan 21 Feb 28 Feb 30 Mar
ASIA 09 Jan 30 Jan 27 Feb 05 Mar 20 Apr
JAPAN 20 Dec '19 24 Jan 07 Feb 14 Feb 31 Mar
EUROPE 27 Feb 19 Mar 16 Apr 23 Apr 05 Jun
Q2 2020
MIDDLE EAST 18 Mar 15 Apr 06 May 13 May 17 Jun
MEXICO 18 Mar 15 Apr 06 May 13 May 17 Jun
LATAM (IDC) 05 Mar 01 Apr 24 Apr 30 Apr 03 Jul
PACIFIC 09 Mar 30 Mar 23 Apr 30 Apr 08 Jun
ASIA 17 Mar 08 Apr 06 May 13 May 22 Jun
JAPAN 18 Mar 22 Apr 07 May 13 May 30 Jun
ADVERTISING DEADLINES
EUROPE 09 Jun 30 Jun 28 Jul 04 Aug 15 Sep
Q3 2020
AMEX OFFER & BENEFIT ADS MIDDLE EAST 30 Jun 27 Jul 18 Aug 25 Aug 25 Sep
Refers to all advertising containing promotion of an
MEXICO 30 Jun 28 Jul 18 Aug 25 Aug 21 Sep
American Express Cardmember offer or benefit. This
deadline applies to all special advertising formats LATAM (IDC) 10 Jun 10 Jul 31 Jul 07 Aug 09 Oct
(e.g. advertorials, inserts, tip-ons etc). PACIFIC 23 Jun 14 Jul 07 Aug 14 Aug 24 Sep
ASIA 03 Jul 24 Jul 19 Aug 28 Aug 09 Oct
TRAVEL BRAND & OFFER ADS
JAPAN 25 Jun 30 Jul 13 Aug 20 Aug 30 Sep
Refers to all creatives promoting generic offers
and/or travel-related establishments or services, EUROPE 14 Aug 04 Sep 01 Oct 09 Oct 20 Nov
Q4 2020
including airlines, hotels, tour operators etc. For
MIDDLE EAST 03 Sep 01 Oct 22 Oct 27 Oct 27 Nov
travel advertising running via special formats, or
containing reference to American Express offers MEXICO 03 Sep 01 Oct 22 Oct 29 Oct 30 Nov
or benefits, please refer to the earlier deadline for LATAM (IDC) 27 Aug 24 Sep 15 Oct 22 Oct 07 Dec
Amex Offer and Benefit Ads. PACIFIC 26 Aug 16 Sep 09 Oct 16 Oct 26 Nov
BRAND ADS ASIA 08 Sep 29 Sep 26 Oct 30 Oct 11 Dec
Refers to all non-travel, non-offer standard advertising. JAPAN 25 Aug 29 Sep 13 Oct 20 Oct 30 Nov
10MEDIA KIT 2020
Advertising Rates 2020
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
CENTURION LANGUAGE CIRCULATION SP RATE DPS RATE DEPARTURES LANGUAGE CIRCULATION SP RATE DPS RATE
United Kingdom English 13,000 € 18,100 € 34,250 United Kingdom English 70,300 € 19,000 € 36,010
Germany/Austria German 9,100 € 13,400 € 25,450 Germany/Austria German 52,000 € 15,000 € 28,380
Switzerland English 3,200 € 5,700 € 10,770 Switzerland 5
German & French 6,800 € 6,100 € 11,550
France French 1,700 € 2,400 € 4,510 Italy Italian 24,000 € 11,500 € 21,730
Europe Edition 1
English 4,500 € 6,300 € 11,940 France French 12,600 € 10,000 € 18,990
ICC Edition2 English 6,800 € 9,700 € 18,400 Spain Spanish 11,000 € 7,100 € 13,310
Middle East 3
English 5,000 € 8,800 € 16,640 Europe Edition
EMEA PACKAGE – ALL EDITIONS 43,300 € 45,400 € 86,110 Netherlands 7,800
English € 19,900 € 37,590
Sweden 15,300
Finland 7,200
Hong Kong English & Trad. Chinese 10,000 € 13,300 € 25,250
ICC Edition2 English 7,800 € 9,700 € 18,400
Mainland China Simplified Chinese 3,000 € 5,300 € 9,990
Middle East 3
English 9,500 € 9,300 € 17,620
Singapore English 1,800 € 3,900 € 7,250
Taiwan Traditional Chinese 2,200 € 4,000 € 7,440 EMEA PACKAGE – ALL EDITIONS 224,300 € 68,100 € 129,360
India English 1,500 € 1,900 € 3,530
Hong Kong English & Trad. Chinese 18,000 € 7,900 € 14,880
Japan Japanese 8,500 € 12,700 € 24,080
Asia Edition
Australia English 6,000 € 12,900 € 24,470 Singapore 4,500
English € 9,600 € 17,820
JAPA PACKAGE – ALL EDITIONS 33,000 € 39,300 € 74,570 Malaysia 3,500
Philippines/Indonesia 1,000
Mexico Spanish 6,500 € 7,700 € 14,490 Taiwan Traditional Chinese 7,500 € 5,400 € 10,180
Argentina Spanish 1,000 € 2,000 € 3,720 India English 25,000 € 4,200 € 7,830
IDC Edition4 English 2,000 € 4,100 € 7,640 Japan Japanese 150,000 € 20,500 € 38,950
LATAM PACKAGE – ALL EDITIONS 9,500 € 9,700 € 18,400 Australia 33,000
English € 13,600 € 25,840
New Zealand 2,000
COMBINATION — € 81,200 € 154,220
85,800 JAPA PACKAGE – ALL EDITIONS 244,500 € 51,000 € 96,880
ALL CENTURION EDITIONS 38% SAVING 42% SAVING
Mexico Spanish 45,000 € 12,300 € 23,290
1 – CENTURION Europe Edition, distributed in Italy (1,650 copies), the Netherlands (1,200), Spain (900), Sweden (500) and
Turkey (250). 2 – Combined circulation of CENTURION/DEPARTURES readers with an International Currency Card account IDC Edition 4
English 8,100 € 6,800 € 12,920
(ICC), settled in US$ or €, distributed in more than 170 markets. 3 – CENTURION Middle East: Saudi Arabia (2,750 copies),
rest of Middle East e.g. UAE, Oman, Bahrain (2,250 copies). DEPARTURES Middle East: Saudi Arabia (3,000 copies), rest of LATAM PACKAGE – ALL EDITIONS 53,100 € 15,900 € 30,140
Middle East (6,500 copies). 4 – Combined circulation of CENTURION/DEPARTURES readers with an International Dollar Card
account (IDC), settled in US$, located in more than 16 countries across Central and South America , the Caribbean and Bermuda. COMBINATION — € 107,700 € 204,510
521,900
5 – DEPARTURES Switzerland: 4,200 German copies, 2,600 French copies. NB: Circulation refers to 2020 estimated printed circulation per ALL DEPARTURES EDITIONS 40% SAVING 43% SAVING
issue. JI Experience GmbH reserves the right to modify advertising rates at any time with three months written notice.
Last updated 05 Dec 2019
11MEDIA KIT 2020
Special Advertising Formats
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
SPECIAL POSITIONS SPECIAL FORMATS BESPOKE PARTNERSHIPS
Loose and Bound-in Inserts Tailor Your Message
SINGLE PAGES SP BASE RATE
Limited to a maximum of one insert per issue for Centurion and Departures' dedicated Creative
Outside Back Cover + 35% Solutions team is on hand to craft bespoke advertising
Centurion, and two for Departures. Media and
Inside Back Cover + 25% packages to tell your story across print and digital
production costs will be calculated based on size,
Opposite Editor’s Letter + 25% weight and number of pages. Inserts requiring creative platforms with maximum impact and relevance.
Opposite Masthead + 25% or production by JI Experience will be subject to From editorial-style destination guides or in-
Opposite Table of Contents + 25% additional production costs. depth feature advertorials, to exclusive purchase
Within BlackBook + 20% opportunities, event partnerships, on-location video or
Advertorials photography productions and more — each proposal is
First 50%, RHP + 15%
All advertorials are subject to a +15% surcharge on entirely customised to your needs and focus, resulting
Opp. Guaranteed Editorial + 10%
the standard single or double page base media rate. in a 360° partnership which will truly resonate with
SPREADS DPS BASE RATE Additional costs will apply should translations, graphic this highly valuable audience.
Inside Front Cover Spread + 35% adaptions or similar be required. Advertorials created by
A range of special advertising solutions are
First Bank (after IFCS) + 30% the Magazine Team are calculated case-by-case, based
available. Please contact your local sales
on the extent and complexity of the activity.
Reverse Z-Cover* on request representative, or email sales@jiexperience.com
for a tailored proposal.
12 * Reverse Z-Cover placement is only available in selected markets and upon special request. Additional production charges will apply.MEDIA KIT 2020
The Compendium by Centurion
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Published at the turn of the year, The Compendium by Centurion serves as the definitive forecasting tool for the next twelve
months. It uncovers the principal trends that will shape the worlds of travel and discovery, design, gourmet and mobility € 45.3 bn
readers' combined annual
through in-depth insights from the most respected purveyors of luxury. The dedicated Fine Hotels & Resorts Showcase
rounds off this special annual with a selection of exquisite stays worldwide, inspiring readers with the breadth of this unique household spend on leisure travel
programme’s portfolio and offering participating properties the opportunity to reach their most covetable audience.
6 properties
owned by readers on average
23 years
average length of American
Express membership
54 minutes
spent reading The Compendium
on average
90%
have taken action upon seeing an
advertising in their magazine
Source: Centurion Reader Lifestyle Survey Q3 2018
ADVERTISING RATES 2020 DATES 2020
REGION LANGUAGES CIRCULATION SP RATE DPS RATE
86%
BOOKING DEADLINE BOOKING DEADLINE
BRAND ADS FH&R SHOWCASE
EMEA & LATAM
UK, Germany, Switzerland, Europe English & 14 October 23 September
Edition, ICC, Middle East (inc. Saudi German
43,600 € 52,100 € 98,830 are inspired by the magazine to
Arabia), IDC Latin America
stay at recommended hotels
APAC English & and resorts
Hong Kong, Singapore, Australia 17,800 € 20,300 € 38,560
Trad. Chinese
ALL MARKETS 61,400 € 71,600 € 136,020
13MEDIA KIT 2020
Always-On Inspiration
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Shaped to reflect the interests of this highly discerning audience, centurion-magazine.com and departures-international.com act
as the official source of editorially independent luxury news and reviews for Centurion and Platinum Cardmembers worldwide. 75+
curated destination guides,
regularly updated across both
websites
Source: Centurion & Departures Reader Lifestyle Survey 2018, Centurion Digital LAB Survey 2015 & Departures Digital LAB Survey 2017.
80+
limited-edition items and
experiences made exclusively
available to Centurion readers
so far
2,000+
editorial travel
recommendations & reviews
97%
of Centurion and Departures
readers have a strong interest
in online reviews of hotels,
bars and restaurants
centurion-magazine.com departures-international.com
71%
consider their digital publication
A bespoke online experience crafted for the global Curated to inform and inspire a dynamic audience of to have a good mix of themes
community of Centurion® Members Platinum Card® Members relevant to their lifestyle
The exclusive Member's Area offers verified Centurion The @departuresint social channels
readers exclusive access to additional content, features share fresh, engaging content tailored to each platforms
and limited-edition products. growing audience of followers.
14MEDIA KIT 2020
Digital Advertising Opportunities
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
CROSS-MEDIA DISPLAY SPONSORED CONTENT DEDICATED BRAND HUBS
High Impact Advertising Units Advertorials Maximum Impact
Display ads are seamlessly integrated across the Centurion Whether your brand's own custom content or an For an increased level of exposure and awareness,
and Departures digital publications to deliver a premium article created in collaboration with publication team, dedicated brand hubs can be created and
user experience. advertorials offer a native reading experience to share promoted via the Centurion and Departures website
your message a highly discerning community of readers. homepages. Your brand receives full ownership of
Taking the form of a full article or slideshow gallery, the dedicated hub with display banners, brand logo
Medium Rectangle 300 x 250 each advertorial piece is promoted on the homepage and integration and website links, plus a collection of
across relevant website sections. custom content created in collaboration with the
Half Page 300 x 600
team of online editors and creators.
Video Integration
Leaderboard / Super Leaderboard 728 x 90 / 970 x 90 From immersive videos and interactive content to
Offers brands the opportunity to showcase their video
Smartphone Static Wide – mobile 320 x 250 content within an advertorial for an immersive user carefully curated features, a host of high impact
experience. elements can be crafted to deliver an enaging digital
CROSS-MEDIA DISPLAY BUNDLE CPM € 100
environment dedicated to telling your brand's story.
Social Media
Sponsored posts and targeted campaigns via the For more information on advertising opportunities
Geo-targeting possible in select regions and markets. Additional interactive
@DeparturesInt social channels amplify your brand's or for a tailor-made proposal suited to your aims,
formats are also available: Filmstrip (300x600) and Billboard (970x250). please contact your local sales representative,
message across a broader audience of luxury enthusiasts.
or email sales@jiexperience.com.
15MEDIA KIT 2020
Print Production Specifications
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
ADVERTISEMENT DIMENSIONS PLEASE NOTE
All relevant text must be placed a minimum of
SINGLE PAGE DOUBLE-PAGE SPREAD 10mm away from the trim size.
TRIM SIZE (WxH) BLEED SIZE (WxH) TRIM SIZE (WxH) BLEED SIZE (WxH) For double-page spreads, please add 5mm
CENTURION & DEPARTURES optical overlap on the binding sides.
225 x 275 mm 231 x 281 mm 450 x 275 mm 456 x 281 mm
JAPAN EDITIONS
Please ensure all advertising materials are
CENTURION & DEPARTURES
210 x 297 mm 216 x 303 mm 420 x 297 mm 426 x 303 mm delivered as PDF/X4 files and adhere to CMYK
ALL OTHER EDITIONS
colour profile. RGB files cannot be accepted.
THE COMPENDIUM
230 x 297 mm 236 x 303 mm 460 x 297 mm 466 x 303 mm
BY CENTURION Different magazine format for Centurion
& Departures Japan editions. All other
editions adhere to standard magazine trim
size (210 x 297 mm).
FILE SPECIFICATIONS
CENTURION & THE
Advertising material must be delivered with a colour proof DEPARTURES COMPENDIUM
made from the print data submitted and in accordance with FILE FORMAT PDF/X4 PDF/X4
the colour profile stated below. Complaints concerning
the colouration of an advertisement cannot be made if the COLOUR PROFILE Offset Offset
advertiser fails to deliver a colour-accurate proof. We do not CMYK CMYK
accept soft proofs. Euroscale Euroscale
PSO Coated v3 PSO Uncoated
The high-resolution (300 dpi) digital PDF file should be DENSITY OF
300 dpi 300 dpi
provided via FTP upload or email, according to the following IMAGE FILES
ALL OTHER EDITIONS
specifications.
JAPAN EDITIONS
MATERIAL DELIVERY
FTP UPLOAD DELIVERY ADDRESS FOR COLOUR PROOFS
Details will be provided upon booking confirmation. JI Experience GmbH
FAO: AMEX Ad Coordination Department
Please contact material@jiexperience.com for details. Hanns-Seidel-Platz 5, 81737 Munich, Germany
16MEDIA KIT 2020
Advertising Guidelines
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
GUIDEL I NES O B JE CT I VE
The Advertising Guidelines are designed to provide an enhanced brand experience to the reader and ensure a smooth process between all parties involved by:
– Ensuring premium quality and balance of magazine content and advertising
– Aligning the promotion of specific offers in the magazines with other premium Cardmember communications (e.g. website, email communications, previews and direct mail)
– Following Call-to-Action and response element guidelines for specific types of advertisements
– Increasing advertising impact by limitation of promotional activities
1 . IN S E RTS
a) Limitation of loose inserts (promotional inserts)
3. ADVERT ISE M E N TS WI TH E XC LU SI V E CA RD M E M B E R O F F E R S
– Loose inserts are limited to a maximum of one insert per issue for CENTURION Magazine and two inserts for All advertisements containing a specific Cardmember offer require approval from American Express via
DEPARTURES Magazine the following process:
– Inserts featuring exclusive Cardmember offers must adhere to the same guidelines as advertisements with – All offers or advertisements containing an offer must be pre-approved by American Express
offers – Advertiser shall submit the offer using the Offer Briefing Document at least two weeks before material deadline
– All offers must be shared with JIE at the time of booking in order to provide timely feedback
b) Inserts with response elements must adhere to local compliance to protect Cardmember (“CM”) data
– CM data should always be in an enclosed envelope or a self-sealing mailer Offer Requirements:
– Written confirmation that CM data will not be captured by any third parties is required Exclusive Cardmember offers must:
– Written confirmation that CM data are only collected in order to respond to the specific offer (Compliance – Exceed all other published offers
requirements may vary by market) – Be able to be fulfilled using the American Express Card
– Last for a minimum of 12 weeks from the mail drop date
2 . TRA V E L A D V E R T IS E M E N T S – Be incremental to/combinable with any existing programme benefits
– Be relevant and suitable for Centurion and/or Platinum Cardmembers
Travel-related advertising is subject to the following Call-to-Action (“CTA”) requirements and approval by
American Express. Offer Briefing Document:
Please submit the Offer Briefing Document, which can be obtained by contacting the Ad Coordination team,
a) Travel brand advertising / advertising containing non-Cardmember-specific (generic) offers
with the following information:
– The advert is not subject to CTA restrictions and may contain the advertiser’s phone number and generic
– Target audience (Platinum or Centurion Cardmembers)
website
– Date and length of offer validity (minimum of 12 weeks from magazine drop date)
– Active promotion of American Express Travel & Lifestyle Service (“TLS”) is strongly encouraged
– Offer description (including list of benefits, terms & conditions)
b) Travel advertising with Cardmember-specific offers (offers that can be fulfilled through TLS and other
Advertising Creative Requirements:
booking channels)
– Dual Call-to-Action required: TLS number and the advertiser’s phone number Please see Call-to-Action requirements for advertising containing Cardmember-specific offers under point
– The ad can include the generic website address of the advertiser, but not a slash linking directly to an offer 2. Travel Advertisements b) and c).
c) Travel advertising promoting American Express Core Cardmember Benefit Platforms (Offers that can Advertisements with exclusive Cardmember offers shall contain the American Express logo: the Blue Box appear
be fulfilled exclusively through TLS and are not available via other booking channels e.g. offers from Fine in the bottom right corner with appropriate clearance from other logos. The Blue Box should not be smaller than
Hotels & Resorts and Preferred Lodging Partners, Cruise Privilege Programme, International Airline Programme the advertiser’s logo. There should never be card art on the ad creative.
- IAP, Highly Preferred Supplier Tour Operators, Platinum and Centurion Car Privileges)
– Single Call-to-Action required: TLS number only
For approvals, final layout PDFs shall be provided to JI Experience by the deadline specified in this media
kit to allow for appropriate review.
17MEDIA KIT 2020
Terms & Conditions
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
PAY MENT TE R M S
Invoicing will be in Euros issued by and payable to JI Experience GmbH. In case currencies other than Euros are requested the publisher reserves the right to adjust the exchange rate on a monthly basis in
case of fluctuations greater than 2.5% from the 1st December 2019. Payment must be received within 30 days after receipt of invoice. A discount of 2% can be deducted, provided payment is made within 8
days of receipt of invoice.
T ER M S & C O N DI T I ON S
1. The following General Terms & Conditions (hereinafter “Terms”) shall govern the contractual relationship entered even in case of orders placed by telephone; claims for damages arising out of the impossibility of performance and
into by JI Experience GmbH (hereinafter “JIE”) and the Customer when placing and processing Advertising Orders. delay shall be limited to compensation of the foreseeable loss and the fee payable for the relevant ad or insert. This
Unless expressly provided otherwise, these Terms shall exclusively apply for this purpose. The Customer’s general shall not apply to cases of intent and gross negligence by JIE, its legal representatives and vicarious agents. Any
terms of contract or business shall be excluded, which shall also apply in the event that the inclusion of the Customer’s liability of JIE for damages arising out of the lack of warranted characteristics shall remain unaffected.
general terms is not expressly contradicted by JIE or JIE provides its services without objection.
11. Complaints about obvious defects must be filed by the Customer at the latest within two weeks after receipt of the
2. “Advertising Order” as defined in these Terms means the contract for the publication of one or several ads of an invoice. Complaints about non-obvious defects must be filed by the Customer at the latest 30 days after publication of
advertising customer or other advertiser (“Customer”) for the purpose of distribution via a newspaper or magazine the ad. If the print of an ad is faulty in spite of the timely delivery of flawless artwork and in case of a timely complaint,
marketed by JIE. The Terms shall apply accordingly also to orders for tip-ons, bound-ins, inserts or special technical the Customer may demand the reprint of a flawless replacement ad. A claim for supplementary performance shall be
layouts. excluded, if such performance would result in unreasonable expenses for JIE. If JIE lets a reasonable grace period
expire, if JIE refuses supplementary performance, and if supplementary performance is not acceptable for the
3. The Advertising Order shall be effected upon the confirmation of acceptance by JIE or an official JIE representative.
Customer or fails, the Customer shall be entitled to rescind the contract or demand reduction of the payment to the
All insertions must run in the issue indicated upon booking and insertions booked in 2019 must be printed by the Q1
extent to which the purpose of the ad was impaired. Warranty claims of merchants shall expire 12 months after the
2020 issue.
publication of the relevant ad.
4. Cancellations of orders are only possible until four weeks prior to booking deadline. For premium positions the
12. The Customer warrants that it has all rights required for placing the ad. The Customer shall be liable to JIE for
cancellation deadline is six weeks prior to booking deadline. Cancellations of digital bookings are only possible up to
damages suffered by JIE due to claims asserted by third parties on the basis of provisions of press law or other laws.
31 days prior to campaign start.
The Customer shall indemnify and hold harmless JIE from and against all claims asserted by third parties against JIE
5. The responsibility for the timely delivery of the ad or insert text and flawless artwork lies with the Customer. If the on the basis of an alleged infringement of provisions of competition law, criminal law, copyright law and other statutory
artwork is visibly unsuitable or damaged, JIE shall promptly request replacement artwork. JIE guarantees a customary provisions. The indemnification shall also cover the expenses incurred in the necessary legal defence against third
print quality for the covered title within the limits set by the artwork. Costs incurred by JIE for requested or justifiable parties. The Customer shall be obliged to provide all reasonable assistance to JIE in the legal defence against third
changes of the artwork following the closing and/or final delivery date for advertisements and/or print material shall parties. JIE shall not be obliged to examine orders and ads for determining whether they may infringe rights of third
be borne by the Customer. JIE shall not be liable for any situation where agreed advertisement placements cannot be parties.
met due to delayed delivery of print material and in cases of a reduction of print quality.
13. Advertising brokers and advertising agencies shall be obliged to adhere to the Rate Card of JIE in their tenders,
6. JIE reserves the right to reject advertising and insert orders on the basis of their contents, origin or technical design contracts and statements of accounts with the advertisers.
in accordance with the uniform objective principles of JIE, if the contents violate laws or government regulations or if
14. Artwork shall be returned to the Customer only upon special request. JIE’s obligation to preserve the artwork shall
the publication is unacceptable for JIE, which includes, but is not limited to advertising orders from competitors of an
expire three months after the first-time distribution of the ad.
American Express company.
15. Should one or more provisions of these Terms and/or the Order be or become invalid, this shall not affect the validity
7. The invoice shall be payable within the period as shown in the Rate Card starting from the receipt of the invoice,
of the remaining provisions. The Parties agree to replace an invalid provision through supplementary construction of
unless other payment terms or advance payment has been agreed in writing in the particular case. JIE reserves the
these Terms with such a provision that comes as close as possible to the economic purpose originally intended by the
right to demand advance payment by the ad deadline for reasonable cause, such as the first establishment of business
Parties. The same shall apply to gaps found in these Terms.
relations.
16. The place of performance shall be JIE’s place of jurisdiction. The place of jurisdiction in business dealings with
8. The advertising rates quoted are exclusive of VAT.
merchants, legal entities or special funds under public law shall be the place of business of JIE.
9. JIE shall be entitled to modify the Terms and the prices at any time upon three months written notice.
17. These Terms shall be governed by German law to the exclusion of its conflict of law rules and the UN Sales
10. Claims for damages arising out of a positive breach of an obligation culpa in contrahendo or tort shall be excluded, Convention.
18MEDIA KIT 2020
Contact Us
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
For a tailored proposal, EMEA
please contact your local Benelux Ad International — Oostduinkerke Rita Saegerman +32 475 94 55 71 rita.saegerman@adinternational.be
representative or email France Mybubblecom — Paris Charlotte de Monbrison +33 6 82 260 460 cdemonbrison@mybubblecom.com
sales@jiexperience.com
Germany/Austria Reiter Verlagsservice — Frankfurt Sabine Bretfeld +49 69 405 8640 sabine.bretfeld@reitervs.de
Italy K.media Srl — Milan Paolo Cassano +39 02 2906 1094 paolo.cassano@kmedianet.com
Middle East Strategic Advertising Solutions — Dubai Mamta Pillai +971 50 356 2723 mamta@sasmedia.net
David Castelló david.castello@kmedianet.es
Spain K.media — Madrid +34 91 702 3484
Ben Oakley ben.oakley@kmedianet.es
Switzerland/Scandinavia Media Interlink — Geneva Neil Sartori +41 22 331 00 00 neil.sartori@mediainterlink.com
Katherine Galligan +44 207 887 6146 katherine@metropolist.co.uk
United Kingdom Metropolist Media Ltd. — London
Vishal Raghuvanshi +44 207 887 6147 vishal@metropolist.co.uk
Yachting Category Admarex Srl. — Genova Emanuele De Mari +39 010 5954 749 info@admarex.com
ASIA-PACIFIC
Rowena O’Halloran +61 2 8298 9319 rowena.ohalloran@pubintl.com.au
Australia Publisher’s Internationalé — Sydney
Nihal Mahmut +61 2 8298 9320 nihal.mahmut@pubintl.com.au
China Cesanamedia — Beijing/Shanghai Maggie Li +86 10 6952 1122 maggie.li@cesanamedia.cn
Catherine Ha +852-9460-8752 catherine.ha@pubintl.com.hk
Hong Kong Publisher’s Internationalé — Hong Kong
Hemant Sonney +852-9270-6741 hemant.sonney@pubintl.com.hk
Rachna Gulati +91 11 2373 0869 rachna.gulati@mediascope.co.in
India Mediascope India — New Delhi/Mumbai
Srinivas Iyer +91 22 6137 7400 srinivas.iyer@mediascope.co.in
Japan Shinano International — Tokyo Kazuhiko Tanaka +81 3 3584 6420 kazujt@bunkoh.com
Korea Biscom — Seoul Mr Jo, Young Sang +82 2 739 7840 biscom@biscom.co.kr
Philippines MMPR Media Group — Manila Marie Manozca +632 987 9525 marie@mmprmedia.com
Indonesia P.T. Media Mandiri — Jakarta Sarah Grace Hutabarat +62 212 970 4008 sarah@mediaman.co.id
Singapore/Malaysia Publisher’s Internationale — Singapore Peggy Thay +65 9664 4662 peggy.thay@pubintl.sg
Taiwan Procom — Taipei Janet Chen +886 2 2767 7390 janet@procomintl.com.tw
Thailand JPP (Thailand) Limited — Bangkok Janya Limmanee +66 2051 4694 janya.l@jpp-thailand.com
AMERICAS
Mexico Advantage Media Group — Mexico City Pablo Glogovsky +52 55 5202 6412 pablo@advmediagroup.com
USA (Florida only) Blue Group Media — Miami Jill Stone +1 305 648 3338 jstone@bluegroupmedia.com
USA Meredith Corporation — New York City Katy Bano +1 212 522 1477 katy.bano@departures.com
19MEDIA KIT 2020
AND
PUBLISHERS
CHRISTIAN SCHWALBACH
Group Publisher
MICHAEL KLOTZ
Associate Group Publisher
ADVERTISING SALES EDITORIAL
CHRISTOPH GERTH THOMAS MIDULLA
Commercial Director International Editorial Director
christoph.gerth@jiexperience.com thomas.midulla@jiexperience.com
JESSICA LOOSE
Director International Sales - Digital MARKETING & RESEARCH
jessica.loose@jiexperience.com
JENNIFER FLOYD
Director of Marketing
ALL ADVERTISING ENQUIRIES jennifer.floyd@jiexperience.com
sales@jiexperience.com
PREMIUM PUBLICATIONS FOR AMERICAN EXPRESS® CENTURION® AND PLATINUM CARD® MEMBERS
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