MEDIA KIT 2021 - Centurion & Departures Media Kit
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AND
M E D I A K I T 2 0 2 1
PREMIUM
PREMIUM PUBLICATIONS
PUBLICATIONS FORFOR AMERICAN
AMERICAN EXPRESS
EXPRESS ® ®
CENTURION
CENTURION ® ®
AND AND PLATINUM
PLATINUM CARD CARD
® ®
MEMBERS
MEMBERS
PUBLISHED
PUBLISHED BY JIBY JI EXPERIENCE
EXPERIENCE GMBH
GMBH
USD RATE CARD
MEDIA KIT 2021 Our Mission C E N T U R I O N & D E PA R T U R E S M AG A Z I N E Centurion and Departures are the luxury lifestyle publications crafted exclusively for Centurion® and Platinum Card® Members — the most premium Cardmembers of American Express® — across EMEA, JAPA and LATAM. At Centurion and Departures, we are committed to bringing this discerning community of affluent consumers valuable inspiration for now and the future, and we will continue to be at the heart of what is new, singular and exceptional across travel, style, design and beyond. TABLE OF CONTENTS 3 The World of American Express Membership 4 Magazine Reach 5 Reader Profile 6 Editorial Mission 7-8 Editorial Calendar 2021 9-10 Dates & Deadlines 2021 11 Advertising Rates 2021 12 Special Positions & Bespoke Solutions 13 The Compendium by Centurion 14–15 Digital Publications & Opportunities 16 Production Specifications 17 Advertising Guidelines 18 Terms & Conditions 19 Advertising Sales Contacts 20 Publishing House Contacts 2
MEDIA KIT 2021
The World of Membership
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
UNPARALLELED BENEFITS
With their powerful American Express Memberships, Centurion® and Platinum Card® members enjoy a host of exceptional services, exclusive privileges and unique experiences.
CENTURION MAGAZINE
CENTURION AND PLATINUM TRAVEL The Compendium by Centurion
AND LIFESTYLE SERVICES centurion-magazine.com
Over 5,000 dedicated advisors gobally DEPARTURES MAGAZINE
for Centurion and Platinum Card members departures-international.com
The luxury lifestyle publications crafted for
Centurion and Platinum Card Members in
EMEA, JAPA and LATAM
MEMBERSHIP REWARDS
Redeemable points for travel, shopping and more
PRIVILEGE PROGRAMS
Exclusive benefits and access
through Fine Hotels & Resorts,
Global Dining Collection and more
GLOBAL LOUNGE COLLECTION
An expanding airport lounge program
including The Centurion® lounge network that
unlocks access to more than 1,100 lounges
across 120 countries and counting AMERICAN EXPRESS EXPERIENCES
Unforgettable events in music, theater,
sports and beyond
3
MEDIA KIT 2021
Access Global Affluence
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E LATAM
Published in 7 languages, the 23 international editions of Centurion and Departures provide access to 471,900 Centurion and € 437 bn
combined net worth
Platinum Card households, and a total net worth of over € 2.1 trillion.
1/1 page rate: € 21,000
EMEA
€ 824 bn
combined net worth
1/1 page rate: € 85,900
EMEA
181,900 JAPAN
households 158,500 ASIA (EX-JAPAN)
ASIA
(EX-JAPAN)
households
€ 312 bn
combined net worth
LATAM 35,000 1/1 page rate: € 24,600
52,500 households
households
JAPAN
€ 318 bn
Source: Centurion & Departures Reader Lifestyle Survey Q3 2018
combined net worth
1/1 page rate: € 33,200
PACIFIC
44,000
households PACIFIC
€ 233 bn
combined net worth
1/1 page rate: € 26,500
4
MEDIA KIT 2021
Meet the Audience
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Exclusively comprising 100% pre-qualified American Express Centurion and
Platinum Card members, the Centurion and Departures audience represents a
community of the most affluent and discerning consumers in the world. Now,
more than ever, Centurion and Departures readers value the highest levels of
quality, service, security and exclusivity, and are the driving force behind every
Source: Centurion & Departures Luxury Advisory Board Survey 2020. Centurion & Departures Reader Lifestyle Survey Q3 2018.
page of the print and digital publications.
CENTURION DEPARTURES
Total Net Worth € 9.8 million € 3.6 million
Household Income € 1.6 million € 406,000
Properties Owned 6.0 3.6
Company Owner / Partner 53% 31%
American Express Membership 20 years 19 years
Leisure Trips per Year 14 trips 11 trips
Business Trips per Year 11 trips 8 trips
Average Age 52 years 51 years
Readership Male / Female 54% / 46% 52% / 48%
Readers per Copy 3.4 3.5
TOTAL CIRCULATION 82,300 copies 389,600 copies
TOTAL READERSHIP 279,820 readers 1.36 million readers
5
MEDIA KIT 2021
Inspiring Extraordinary Living
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Centurion and Departures are the reliable and trusted resources for those on a continuous quest for unforgettable experiences
and superlative commodities. Our network of over 120 editors, correspondents and journalists scour the globe for the unique,
100%
pre-qualified Centurion® and
the new and the remarkable, curating independent editorial to reveal first-class recommendations for a way of life that soars far Platinum® Card households
above the ordinary.
The result — print and digital lifestyle companions to which readers regularly and actively turn when planning their next trip,
purchase or investment opportunity. 95%
rate their American Express
magazine enjoyable to read
83%
take inspiration from the magazine
for their next travel destination
80%
have read each of the last
four issues
79%
Source: Centurion & Departures Reader Lifestyle Survey Q3 2018
view their magazine as a
valuable benefit of their
American Express membership
44 minutes
on average spent reading
each issue
6
MEDIA KIT 2021
Centurion Editorial Calendar
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Q1 2021 — Mar / Apr Q2 2021 — Jun / Jul Q3 2021 — Sep / Oct Q4 2021 — Nov / Dec
GREAT OUTDOORS THE ART ISSUE RETRO REVIVAL SUSTAINABILITY IN FOCUS
We venture into the wild with features From the auction floor to crossovers Timepieces that look backwards for their Eco-consciousness is our new normal,
on adrenaline-fuelled escapes as well with the worlds of interiors and couture, design inspiration, architects renewing from state-of-the-art, carbon-neutral
as fresh-air wellness sanctuaries. Closer an all-points perspective on art now. We classic spaces, ball gowns that recall hotels to electric supercars. We look
to home, gardens and patios are in the travel to hotels that feature standout art the Gilded Age, hotels with time-tested inside the fashion world’s evolving
design spotlight, and nature-inspired collections and go behind the scenes at principles of service: we are living amid sourcing and production values, which
jewellery reflects the spring season. We private art museums. We profile fashion, homages everywhere – and they are increasingly mirror those of the locavore
also explore sculpture parks around the jewellery, watch and design brands spectacular. restaurants. We also profile the latest
globe and fashions that are best suited and personalities that are increasingly developments across the fields of private
for alfresco events. intertwined with art, and we also explore PLUS WORLD OF YACHTING
aviation, winemaking, wellness and more.
the magic of art in the kitchen with some Superyachts continue to captivate,
of the world’s best chefs. especially their boundary-pushing tech.
IN EVERY ISSUE OF CENTURION: The latest updates and insights from the worlds of travel, style, jewellery, watches, culture and more.
7 Editorial themes are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
MEDIA KIT 2021
Departures Editorial Calendar
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Q1 2021 — Mar / Apr Q2 2021 — Jun / Jul Q3 2021 — Sep / Oct Q4 2021 — Nov / Dec
TRAVEL & WELLNESS ART & DESIGN INTERNATIONAL STYLE PRESENT PERFECT
As we return to travel across the globe, The daring and the beautiful take centre The creative minds, brands and trends What to buy him, her and anyone
a primer on the destinations of note, stage – a look at the creations, trends and that shape the world of fashion this with glamour and style – the fashions,
with a focus on new offerings, outdoor international tastemakers who possess season, complemented by handcrafted accessories and gadgets for the festive
adventures and remote escapes. We also that special something we all seek, from watches and meticulously designed season and beyond.
focus on getting back into good health, profiles of designers and artists to deep jewellery pieces that showcase the
with reports on spas with truly indulgent dives on new directions in design and the heights of beauty – with behind-the- PLUS ADVENTURELANDS
experiences, as well as wellness solutions latest destinations that put aesthetics in scenes glimpses plus latest launches. From heli-skiing and heli-biking to
for the home. the foreground. surfing and sailing, an adrenaline-
PLUS HAUTE HOTELS
PLUS HOME DESIGN PLUS MOTORING NOW fuelled guide to the best and brightest
A state-of-the-industry overview, from
The latest releases in the motoring world, adventure pursuits.
A rundown of the latest trends and notable new openings across the globe
offerings as we continue to tweak our from sporting coupés to SUVs and a to high-concept developments pushing
living spaces, indoor and out. future outlook on promising technologies. hospitality forward.
IN EVERY ISSUE OF DEPARTURES: The new and noteworthy across travel, style, dining, culture and more.
8 Editorial themes are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
MEDIA KIT 2021
Centurion Publication Dates 2021
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
AMEX OFFER & TRAVEL BRAND BRAND ADVERTISING
BENEFIT ADS & OFFER ADS (NON-TRAVEL)
BOOKING & BOOKING & BOOKING MATERIAL PUBLICATION
CENTURION MATERIAL MATERIAL
EUROPE 18 Dec '20 28 Jan 05 Feb 11 Feb 26 Mar
Q1 2021
MIDDLE EAST 18 Dec '20 04 Feb 11 Feb 18 Feb 01 Apr
LATAM (MEX, ARG) 18 Dec '20 22 Jan 12 Feb 19 Feb 09 Apr
PACIFIC 21 Jan 05 Feb 01 Mar 08 Mar 13 Apr
ASIA 22 Jan 28 Feb 11 Mar 18 Mar 30 Apr
JAPAN 04 Jan 01 Feb 12 Feb 22 Feb 23 Mar
EUROPE 01 Mar 23 Mar 19 Apr 26 Apr 11 Jun
Q2 2021 MIDDLE EAST 25 Mar 22 Apr 11 May 20 May 24 Jun
LATAM (MEX, ARG) 05 Mar 01 Apr 23 Apr 30 Apr 11 Jun
PACIFIC 05 Mar 26 Mar 26 Apr 03 May 14 Jun
ASIA 09 Apr 28 Apr 05 May 19 May 25 Jun
ADVERTISING DEADLINES JAPAN 12 Mar 19 Apr 30 Apr 10 May 22 Jun
AMEX OFFER & BENEFIT ADS
EUROPE 02 Jun 24 Jun 22 Jul 29 Jul 08 Sep
Q3 2021
Refers to all advertising containing promotion of an
American Express Cardmember offer or benefit. This MIDDLE EAST 24 Jun 22 Jul 12 Aug 18 Aug 21 Sep
deadline applies to all special advertising formats LATAM (MEX, ARG) 10 Jun 09 Jul 30 Jul 06 Aug 17 Sep
(e.g. advertorials, inserts, tip-ons etc). PACIFIC 18 Jun 09 Jul 04 Aug 11 Aug 21 Sep
TRAVEL BRAND & OFFER ADS ASIA 29 Jun 30 Jul 13 Aug 20 Aug 08 Oct
Refers to all creatives promoting generic offers JAPAN 18 Jun 26 Jul 10 Aug 16 Aug 24 Sep
and/or travel-related establishments or services,
including airlines, hotels, tour operators etc. For EUROPE 06 Aug 27 Aug 24 Sep 01 Oct 12 Nov
Q4 2021
travel advertising running via special formats, or
containing reference to American Express offers MIDDLE EAST 26 Aug 23 Sep 14 Oct 21 Oct 23 Nov
or benefits, please refer to the earlier deadline for LATAM (MEX, ARG) 27 Aug 24 Sep 15 Oct 22 Oct 25 Nov
Amex Offer and Benefit Ads. PACIFIC 20 Aug 10 Sep 06 Oct 12 Oct 23 Nov
BRAND ADS ASIA 07 Sep 28 Sep 22 Oct 29 Oct 10 Dec
Refers to all non-travel, non-offer standard advertising. JAPAN 20 Aug 24 Sep 08 Oct 15 Oct 26 Nov
9 Publication dates are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
MEDIA KIT 2021
Departures Publication Dates 2021
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
AMEX OFFER & TRAVEL BRAND BRAND ADVERTISING
BENEFIT ADS & OFFER ADS (NON-TRAVEL)
BOOKING & BOOKING & BOOKING MATERIAL PUBLICATION
DEPARTURES MATERIAL MATERIAL
EUROPE 18 Dec '20 05 Feb 12 Feb 19 Feb 31 Mar
Q1 2021
MIDDLE EAST 18 Dec '20 11 Feb 18 Feb 25 Feb 01 Apr
MEXICO 07 Jan 03 Feb 24 Feb 02 Mar 16 Apr
PACIFIC 25 Jan 08 Feb 04 Mar 11 Mar 16 Apr
HONG KONG 22 Jan 28 Feb 12 Mar 19 Mar 03 May
JAPAN 04 Jan 04 Feb 18 Feb 25 Feb 31 Mar
EUROPE 08 Mar 30 Mar 26 Apr 03 May 11 Jun
Q2 2021 MIDDLE EAST 18 Mar 15 Apr 06 May 11 May 17 Jun
MEXICO 18 Mar 15 Apr 06 May 11 May 02 Jul
PACIFIC 09 Mar 30 Mar 23 Apr 06 May 16 Jun
HONG KONG 12 Apr 30 Apr 07 May 21 May 30 Jun
ADVERTISING DEADLINES JAPAN 18 Mar 30 Apr 10 May 17 May 30 Jun
AMEX OFFER & BENEFIT ADS
EUROPE 09 Jun 30 Jun 28 Jul 04 Aug 15 Sep
Q3 2021
Refers to all advertising containing promotion of an
American Express Cardmember offer or benefit. This MIDDLE EAST 30 Jun 27 Jul 18 Aug 25 Aug 23 Sep
deadline applies to all special advertising formats MEXICO 30 Jun 28 Jul 18 Aug 23 Aug 08 Oct
(e.g. advertorials, inserts, tip-ons etc). PACIFIC 23 Jun 14 Jul 06 Aug 13 Aug 24 Sep
TRAVEL BRAND & OFFER ADS HONG KONG 02 Jul 04 Aug 19 Aug 27 Aug 08 Oct
Refers to all creatives promoting generic offers JAPAN 25 Jun 30 Jul 16 Aug 23 Aug 30 Sep
and/or travel-related establishments or services,
including airlines, hotels, tour operators etc. For EUROPE 13 Aug 03 Sep 01 Oct 08 Oct 19 Nov
Q4 2021
travel advertising running via special formats, or
containing reference to American Express offers MIDDLE EAST 02 Sep 30 Sep 21 Oct 27 Oct 25 Nov
or benefits, please refer to the earlier deadline for MEXICO 03 Sep 01 Oct 22 Oct 29 Oct 07 Dec
Amex Offer and Benefit Ads. PACIFIC 26 Aug 16 Sep 08 Oct 15 Oct 26 Nov
BRAND ADS HONG KONG 08 Sep 29 Sep 26 Oct 02 Nov 10 Dec
Refers to all non-travel, non-offer standard advertising. JAPAN 25 Aug 29 Sep 13 Oct 20 Oct 30 Nov
10 Publication dates are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.MEDIA KIT 2021
Advertising Rates 2021
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
CENTURION LANGUAGE CIRCULATION SP RATE DPS RATE DEPARTURES LANGUAGE CIRCULATION SP RATE DPS RATE
United Kingdom English 13,000 € 18,100 € 34,390 United Kingdom English 70,300 € 19,000 € 36,100
Germany/Austria German 9,100 € 13,400 € 25,460 Germany/Austria German 52,000 € 15,000 € 28,500
Switzerland English 3,200 € 5,700 € 10,830 Switzerland English 6,800 € 6,100 € 11,590
France French 1,700 € 2,400 € 4,560 Middle East 3 English 9,500 € 9,300 € 17,670
ICC Edition1 6,800 € 9,700 € 18,430 Hong Kong English & Trad. Chinese 18,000 € 7,900 € 15,010
English
Europe Edition2 4,500 € 6,300 € 11,970 Japan Japanese 150,000 € 20,500 € 38,950
Middle East3 English 5,000 € 8,800 € 16,720 Pacific Edition 4 English 38,000 € 13,600 € 25,840
EMEA PACKAGE – ALL EDITIONS 43,300 € 45,400 € 86,260 Mexico Spanish 45,000 € 12,300 € 23,370
Hong Kong English & Trad. Chinese 10,000 € 13,300 € 25,270 ALL DEPARTURES EDITIONS € 62,000 € 117,800
389,600
PAN-REGIONAL COMBINATION 40% SAVING 40% SAVING
Mainland China Simplified Chinese 3,000 € 5,300 € 10,070
Singapore English 1,800 € 3,900 € 7,410
ALL CENTURION & DEPARTURES EDITIONS 471,900 € 120,000 € 228,000
Taiwan Traditional Chinese 2,200 € 4,000 € 7,600 PAN-REGIONAL COMBINATION 45% SAVING 45% SAVING
Japan Japanese 8,500 € 12,700 € 24,130 Last updated: 17 December 2020.
NB: Circulation refers to 2021 estimated printed circulation per issue. JI Experience GmbH reserves the right to modify
Australia English 6,000 € 12,900 € 24,510 advertising rates at any time with three months written notice.
JAPA PACKAGE – ALL EDITIONS 31,500 € 37,500 € 71,250 1 – Combined circulation of CENTURION readers with
an International Currency Card account (ICC), settled
in US$ or €, distributed in more than 170 markets.
Mexico Spanish 6,500 € 7,700 € 14,630 2 – CENTURION Europe Edition: distributed in Italy (1,650
copies), the Netherlands (1,200), Spain (900), Sweden
Argentina Spanish 1,000 € 2,000 € 3,800 (500) and Turkey (250). 3 – CENTURION Middle East:
distributed in Saudi Arabia (2,750 copies), rest of Middle
LATAM PACKAGE – ALL EDITIONS 7,500 € 8,700 € 16,530 East e.g. UAE, Oman, Bahrain (2,250). DEPARTURES
Middle East: distributed in Saudi Arabia (3,000 copies),
rest of Middle East (6,500). 4 – DEPARTURES Pacific
ALL CENTURION EDITIONS € 78,000 € 148,200 Edition: distributed in Australia (36,000 copies) and
82,300
PAN-REGIONAL COMBINATION 38% SAVING 38% SAVING New Zealand (2,000).
11MEDIA KIT 2021
Special Advertising Formats
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
SPECIAL POSITIONS SPECIAL FORMATS BESPOKE PARTNERSHIPS
Loose and Bound-in Inserts Tailor Your Message
SINGLE PAGES SP BASE RATE
Limited to a maximum of one insert per issue for Centurion and Departures' dedicated Creative
Outside Back Cover + 35% Solutions team is on hand to craft bespoke advertising
Centurion, and two for Departures. Media and
Inside Back Cover + 25% packages to tell your story across print and digital
production costs will be calculated based on size,
Opposite Editor’s Letter + 25% weight and number of pages. Inserts requiring creative platforms with maximum impact and relevance.
Opposite Masthead + 25% or production by JI Experience will be subject to From editorial-style destination guides or in-
Opposite Table of Contents + 25% additional production costs. depth feature advertorials, to exclusive purchase
Within BlackBook + 20% opportunities, event partnerships, on-location video or
Advertorials photography productions and more — each proposal is
First 50%, RHP + 15%
All advertorials are subject to a +15% surcharge on entirely customised to your needs and focus, resulting
Opp. Guaranteed Editorial + 10%
the standard single or double page base media rate. in a 360° partnership which will truly resonate with
SPREADS DPS BASE RATE Additional costs will apply should translations, graphic this highly valuable audience.
Inside Front Cover Spread + 35% adaptions or similar be required. Advertorials created by
A range of special advertising solutions are
First Bank (after IFCS) + 30% the Magazine Team are calculated case-by-case, based
available. Please contact your local sales
on the extent and complexity of the activity.
Reverse Z-Cover* on request representative, or email sales@jiexperience.com
for a tailored proposal.
12 * Reverse Z-Cover placement is only available in selected markets and upon special request. Additional production charges will apply.MEDIA KIT 2021
The Compendium by Centurion
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Published at the turn of the year, The Compendium by Centurion serves as the definitive forecasting tool for the next twelve
months. Through in-depth insights from the most respected purveyors of luxury, it reveals the principal trends that will shape and
€ 43.8 bn
readers' combined annual
inspire the worlds of travel and discovery, design, gourmet, mobility and beyond. The dedicated Fine Hotels & Resorts Showcase
rounds off this special annual with a selection of exquisite stays worldwide, inspiring readers with the breadth of this exclusive household spend on leisure travel
program’s portfolio and offering participating properties the opportunity to reach Centurion and Platinum Cardmembers as they
plan their travels for the year ahead.
6 properties
Source: Centurion & Departures Luxury Advisory Board Survey Q3 2020. Centurion & Departures Reader Lifestyle Survey Q3 2018.
owned by readers on average
20 years
length of American Express
membership on average
54 minutes
spent reading The Compendium
on average
90%
have taken action upon seeing an
advertising in their magazine
ADVERTISING RATES 2021 DATES 2021
REGION
EMEA
LANGUAGES CIRCULATION SP RATE DPS RATE BOOKING DEADLINE BOOKING DEADLINE
BRAND ADS FH&R SHOWCASE 86%
are inspired by the magazine to
UK, Germany, Switzerland, Europe English & 15 October 24 September
41,600 € 50,200 € 95,380
Edition, ICC Edition, Middle East German stay at recommended hotels
APAC English &
and resorts
Hong Kong, Singapore, Australia 17,800 € 20,300 € 38,570
Trad. Chinese
ALL MARKETS 59,400 € 69,500 € 132,050
13MEDIA KIT 2021
Always-On Inspiration
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
Source: Centurion & Departures Luxury Advisory Board Survey Q3 2020. Centurion & Departures Reader Lifestyle Survey 2018, Centurion Digital LAB Survey 2015,
Shaped to reflect the interests of this highly discerning audience, centurion-magazine.com and departures-international.com
act as the official online source of editorially independent luxury news and reviews for Centurion and Platinum Cardmembers
around the globe.
97%
of Centurion and Departures
readers have a strong interest
in online reviews of hotels,
bars and restaurants
74%
rate their digital publication
excellent / good
75+
curated destination guides,
regularly updated across
both sites
85+
limited-edition items and
experiences made exclusively
available to Centurion readers
so far
2,200+
Departures Digital LAB Survey 2017.
centurion-magazine.com departures-international.com
A bespoke online experience crafted for the global Curated to inform and inspire a dynamic audience of editorial travel
community of Centurion® Members. Platinum Card® Members, with dedicated English and recommendations & reviews
The exclusive Member's Area offers verified Centurion Spanish language editions.
readers exclusive access to additional content, features The @departuresint social channels
and limited-edition products. share fresh, engaging content tailored to each platforms
growing audience of followers.
14MEDIA KIT 2021
Digital Advertising Opportunities
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
CROSS-MEDIA DISPLAY SPONSORED CONTENT DEDICATED BRAND HUBS
High Impact Advertising Units Advertorials Maximum Impact
Display ads are seamlessly integrated across the Centurion Whether your brand's own custom content or an For an increased level of exposure and awareness,
and Departures digital publications to deliver a premium article created in collaboration with publication team, dedicated brand hubs can be created and
user experience. advertorials offer a native reading experience to share promoted via the Centurion and Departures website
your message with a highly discerning community of homepages. Your brand receives full ownership of
readers. Taking the form of a full article or slideshow the dedicated hub with display banners, brand logo
Medium Rectangle1 300 x 250 gallery, each advertorial piece is promoted on the integration and website links, plus a collection of
homepage and across relevant website sections. custom content created in collaboration with the
Half Page2 300 x 600
team of online editors and creators.
Leaderboard / Super Leaderboard2 728 x 90 / 970 x 90
Video Integration
Offers brands the opportunity to showcase their video From immersive videos and interactive content to
Smartphone Static Wide3 320 x 50 content within an advertorial for an immersive user carefully curated features, a host of high impact
experience. elements can be crafted to deliver an enaging digital
CROSS-MEDIA DISPLAY BUNDLE CPM € 100 environment dedicated to telling your brand's story.
Social Media
Geo-targeting possible in select regions and markets. Additional interactive Sponsored posts and targeted campaigns via the For more information on advertising opportunities
formats are also available: Filmstrip (300x600) and Billboard (970x250). @DeparturesInt social channels amplify your brand's or for a tailor-made proposal suited to your aims,
1 – desktop, tablet and mobile. 2 – desktop only. 3 – mobile, tablet please contact your local sales representative,
message across a broader audience of luxury enthusiasts.
or email sales@jiexperience.com.
15MEDIA KIT 2021
Print Production Specifications
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
ADVERTISEMENT DIMENSIONS PLEASE NOTE
All relevant text must be placed a minimum of
SINGLE PAGE DOUBLE-PAGE SPREAD 10mm away from the trim size.
TRIM SIZE (WxH) BLEED SIZE (WxH) TRIM SIZE (WxH) BLEED SIZE (WxH) For double-page spreads, please add 5mm
CENTURION & DEPARTURES optical overlap on the binding sides.
225 x 275 mm 231 x 281 mm 450 x 275 mm 456 x 281 mm
JAPAN EDITIONS
Please ensure all advertising materials are
CENTURION & DEPARTURES
210 x 297 mm 216 x 303 mm 420 x 297 mm 426 x 303 mm delivered as PDF/X4 files and adhere to CMYK
ALL OTHER EDITIONS
colour profile. RGB files cannot be accepted.
THE COMPENDIUM
230 x 297 mm 236 x 303 mm 460 x 297 mm 466 x 303 mm
BY CENTURION Different magazine format for Centurion
& Departures Japan editions. All other
editions adhere to standard magazine trim
size (210 x 297 mm).
FILE SPECIFICATIONS
CENTURION & THE
Advertising material must be delivered with a colour proof DEPARTURES COMPENDIUM
made from the print data submitted and in accordance with FILE FORMAT PDF/X4 PDF/X4
the colour profile stated below. Complaints concerning
the colouration of an advertisement cannot be made if the COLOUR PROFILE Offset Offset
advertiser fails to deliver a colour-accurate proof. We do not CMYK CMYK
accept soft proofs. Euroscale Euroscale
PSO Coated v3 PSO Uncoated
The high-resolution (300 dpi) digital PDF file should be DENSITY OF
300 dpi 300 dpi
provided via FTP upload or email, according to the following IMAGE FILES
ALL OTHER EDITIONS
specifications.
JAPAN EDITIONS
MATERIAL DELIVERY
FTP UPLOAD DELIVERY ADDRESS FOR COLOUR PROOFS
Details will be provided upon booking confirmation. JI Experience GmbH
FAO: AMEX Ad Coordination Department
Please contact material@jiexperience.com for details. Hanns-Seidel-Platz 5, 81737 Munich, Germany
16MEDIA KIT 2021
Advertising Guidelines
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
GUIDEL I NES O B JE CT I VE
The Advertising Guidelines are designed to provide an enhanced brand experience to the reader and ensure a smooth process between all parties involved by:
– Ensuring premium quality and balance of magazine content and advertising
– Aligning the promotion of specific offers in the magazines with other premium Cardmember communications (e.g. website, email communications, previews and direct mail)
– Following Call-to-Action and response element guidelines for specific types of advertisements
– Increasing advertising impact by limitation of promotional activities
1 . IN S E RTS
a) Limitation of loose inserts (promotional inserts)
3. ADVERT ISE M E N TS WI TH E XC LU SI V E CA RD M E M B E R O F F E R S
– Loose inserts are limited to a maximum of one insert per issue for Centurion Magazine and two inserts for All advertisements containing a specific Cardmember offer require approval from American Express via
Departures Magazine the following process:
– Inserts featuring exclusive Cardmember offers must adhere to the same guidelines as advertisements with – All offers or advertisements containing an offer must be pre-approved by American Express
offers – Advertiser shall submit the offer using the Offer Briefing Document at least two weeks before material deadline
– All offers must be shared with JIE at the time of booking in order to provide timely feedback
b) Inserts with response elements must adhere to local compliance to protect Cardmember (“CM”) data
– CM data should always be in an enclosed envelope or a self-sealing mailer Offer Requirements:
– Written confirmation that CM data will not be captured by any third parties is required Exclusive Cardmember offers must:
– Written confirmation that CM data are only collected in order to respond to the specific offer (Compliance – Exceed all other published offers
requirements may vary by market) – Be able to be fulfilled using the American Express Card
– Last for a minimum of 12 weeks from the mail drop date
2 . TRA V E L A D V E R T IS E M E N T S – Be incremental to/combinable with any existing programme benefits
– Be relevant and suitable for Centurion and/or Platinum Cardmembers
Travel-related advertising is subject to the following Call-to-Action (“CTA”) requirements and approval by
American Express. Offer Briefing Document:
Please submit the Offer Briefing Document, which can be obtained by contacting the Ad Coordination team,
a) Travel brand advertising / advertising containing non-Cardmember-specific (generic) offers
with the following information:
– The advert is not subject to CTA restrictions and may contain the advertiser’s phone number and generic
– Target audience (Platinum or Centurion Cardmembers)
website
– Date and length of offer validity (minimum of 12 weeks from magazine drop date)
– Active promotion of American Express Travel & Lifestyle Service (“TLS”) is strongly encouraged
– Offer description (including list of benefits, terms & conditions)
b) Travel advertising with Cardmember-specific offers (offers that can be fulfilled through TLS and other
Advertising Creative Requirements:
booking channels)
– Dual Call-to-Action required: TLS number and the advertiser’s phone number Please see Call-to-Action requirements for advertising containing Cardmember-specific offers under point
– The ad can include the generic website address of the advertiser, but not a slash linking directly to an offer 2. Travel Advertisements b) and c).
c) Travel advertising promoting American Express Core Cardmember Benefit Platforms (Offers that can Advertisements with exclusive Cardmember offers shall contain the American Express logo: the Blue Box appear
be fulfilled exclusively through TLS and are not available via other booking channels e.g. offers from Fine in the bottom right corner with appropriate clearance from other logos. The Blue Box should not be smaller than
Hotels & Resorts and Preferred Lodging Partners, Cruise Privilege Program, International Airline Program - IAP, the advertiser’s logo. There should never be card art on the ad creative.
Highly Preferred Supplier Tour Operators, Platinum and Centurion Car Privileges)
– Single Call-to-Action required: TLS number only For approvals, final layout PDFs shall be provided to JI Experience by the deadline specified in this
media kit to allow for appropriate review. Please note that due to the circumstances surrounding
the ongoing COVID-19 pandemic, additional guidelines for travel advertising may apply.
17MEDIA KIT 2021
Terms & Conditions
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
PAY MENT TE R M S
Invoicing will be in Euros issued by and payable to JI Experience GmbH. In case currencies other than Euros are requested the publisher reserves the right to adjust the exchange rate on a monthly basis in
case of fluctuations greater than 2.5% from the 1st December 2020. Payment must be received within 30 days after receipt of invoice. A discount of 2% can be deducted, provided payment is made within 8
days of receipt of invoice.
T ER M S & C O N DI T I ON S
1. The following General Terms & Conditions (hereinafter “Terms”) shall govern the contractual relationship entered even in case of orders placed by telephone; claims for damages arising out of the impossibility of performance and
into by JI Experience GmbH (hereinafter “JIE”) and the Customer when placing and processing Advertising Orders. delay shall be limited to compensation of the foreseeable loss and the fee payable for the relevant ad or insert. This
Unless expressly provided otherwise, these Terms shall exclusively apply for this purpose. The Customer’s general shall not apply to cases of intent and gross negligence by JIE, its legal representatives and vicarious agents. Any
terms of contract or business shall be excluded, which shall also apply in the event that the inclusion of the Customer’s liability of JIE for damages arising out of the lack of warranted characteristics shall remain unaffected.
general terms is not expressly contradicted by JIE or JIE provides its services without objection.
11. Complaints about obvious defects must be filed by the Customer at the latest within two weeks after receipt of the
2. “Advertising Order” as defined in these Terms means the contract for the publication of one or several ads of an invoice. Complaints about non-obvious defects must be filed by the Customer at the latest 30 days after publication of
advertising customer or other advertiser (“Customer”) for the purpose of distribution via a newspaper or magazine the ad. If the print of an ad is faulty in spite of the timely delivery of flawless artwork and in case of a timely complaint,
marketed by JIE. The Terms shall apply accordingly also to orders for tip-ons, bound-ins, inserts or special technical the Customer may demand the reprint of a flawless replacement ad. A claim for supplementary performance shall be
layouts. excluded, if such performance would result in unreasonable expenses for JIE. If JIE lets a reasonable grace period
expire, if JIE refuses supplementary performance, and if supplementary performance is not acceptable for the
3. The Advertising Order shall be effected upon the confirmation of acceptance by JIE or an official JIE representative.
Customer or fails, the Customer shall be entitled to rescind the contract or demand reduction of the payment to the
All insertions must run in the issue indicated upon booking and insertions booked in a given calendar year must be
extent to which the purpose of the ad was impaired. Warranty claims of merchants shall expire 12 months after the
printed by the Q1 issue of the following year.
publication of the relevant ad.
4. Cancellations of orders are only possible until four weeks prior to booking deadline. For premium positions the
12. The Customer warrants that it has all rights required for placing the ad. The Customer shall be liable to JIE for
cancellation deadline is six weeks prior to booking deadline. Cancellations of digital bookings are only possible up to
damages suffered by JIE due to claims asserted by third parties on the basis of provisions of press law or other laws.
31 days prior to campaign start.
The Customer shall indemnify and hold harmless JIE from and against all claims asserted by third parties against JIE
5. The responsibility for the timely delivery of the ad or insert text and flawless artwork lies with the Customer. If the on the basis of an alleged infringement of provisions of competition law, criminal law, copyright law and other statutory
artwork is visibly unsuitable or damaged, JIE shall promptly request replacement artwork. JIE guarantees a customary provisions. The indemnification shall also cover the expenses incurred in the necessary legal defence against third
print quality for the covered title within the limits set by the artwork. Costs incurred by JIE for requested or justifiable parties. The Customer shall be obliged to provide all reasonable assistance to JIE in the legal defence against third
changes of the artwork following the closing and/or final delivery date for advertisements and/or print material shall parties. JIE shall not be obliged to examine orders and ads for determining whether they may infringe rights of third
be borne by the Customer. JIE shall not be liable for any situation where agreed advertisement placements cannot be parties.
met due to delayed delivery of print material and in cases of a reduction of print quality.
13. Advertising brokers and advertising agencies shall be obliged to adhere to the Rate Card of JIE in their tenders,
6. JIE reserves the right to reject advertising and insert orders on the basis of their contents, origin or technical design contracts and statements of accounts with the advertisers.
in accordance with the uniform objective principles of JIE, if the contents violate laws or government regulations or if
14. Artwork shall be returned to the Customer only upon special request. JIE’s obligation to preserve the artwork shall
the publication is unacceptable for JIE, which includes, but is not limited to advertising orders from competitors of an
expire three months after the first-time distribution of the ad.
American Express company.
15. Should one or more provisions of these Terms and/or the Order be or become invalid, this shall not affect the validity
7. The invoice shall be payable within the period as shown in the Rate Card starting from the receipt of the invoice,
of the remaining provisions. The Parties agree to replace an invalid provision through supplementary construction of
unless other payment terms or advance payment has been agreed in writing in the particular case. JIE reserves the
these Terms with such a provision that comes as close as possible to the economic purpose originally intended by the
right to demand advance payment by the ad deadline for reasonable cause, such as the first establishment of business
Parties. The same shall apply to gaps found in these Terms.
relations.
16. The place of performance shall be JIE’s place of jurisdiction. The place of jurisdiction in business dealings with
8. The advertising rates quoted are exclusive of VAT.
merchants, legal entities or special funds under public law shall be the place of business of JIE.
9. JIE shall be entitled to modify the Terms and the prices at any time upon three months written notice.
17. These Terms shall be governed by German law to the exclusion of its conflict of law rules and the UN Sales
10. Claims for damages arising out of a positive breach of an obligation culpa in contrahendo or tort shall be excluded, Convention.
18MEDIA KIT 2021
Contact Us
C E N T U R I O N & D E PA R T U R E S M AG A Z I N E
For a tailored proposal, EMEA
please contact your local Balkans Publisher’s Internationalé — Varaždin, Croatia Zorka Sipkova +421 94 8094 611 zorka.sipkova@pubintl.eu
representative or email Benelux Ad International — Oostduinkerke Rita Saegerman +32 475 94 55 71 rita.saegerman@adinternational.be
sales@jiexperience.com
France Mybubblecom — Paris Charlotte de Monbrison +33 6 82 260 460 cdemonbrison@mybubblecom.com
Germany/Austria Reiter Verlagsservice — Frankfurt Sabine Bretfeld +49 69 405 8640 sabine.bretfeld@reitervs.de
Italy K.media Srl — Milan Paolo Cassano +39 02 2906 1094 paolo.cassano@kmedianet.com
Middle East Strategic Advertising Solutions — Dubai Mamta Pillai +971 50 356 2723 mamta@sasmedia.net
David Castelló david.castello@kmedianet.es
Spain K.media — Madrid +34 91 702 3484
Ben Oakley ben.oakley@kmedianet.es
Switzerland/Scandinavia Media Interlink — Geneva Neil Sartori +41 22 331 00 00 neil.sartori@mediainterlink.com
Katherine Galligan +44 7956 404345 katherine@metropolist.co.uk
United Kingdom Metropolist Media Ltd. — London
Vishal Raghuvanshi +44 7810 353362 vishal@metropolist.co.uk
Yachting Category Admarex Srl. — Genova Emanuele De Mari +39 010 5954 749 info@admarex.com
ASIA-PACIFIC
Rowena O’Halloran +61 4 2532 9653 rowena.ohalloran@pubintl.com.au
Australia Publisher’s Internationalé — Sydney
Nihal Mahmut +61 2 8298 9320 nihal.mahmut@pubintl.com.au
China Cesanamedia — Beijing/Shanghai Maggie Li +86 10 6952 1122 maggie.li@cesanamedia.cn
Catherine Ha +852 9460 8752 catherine.ha@pubintl.com.hk
Hong Kong Publisher’s Internationalé — Hong Kong
Hemant Sonney +852 9270 6741 hemant.sonney@pubintl.com.hk
Rachna Gulati +91 11 2373 0869 rachna.gulati@mediascope.co.in
India Mediascope India — New Delhi/Mumbai
Srinivas Iyer +91 22 6137 7400 srinivas.iyer@mediascope.co.in
Japan Shinano International — Tokyo Kazuhiko Tanaka +81 3 3584 6420 k.tanaka@shinano-tf.com
Korea Biscom — Seoul Mr Jo, Young Sang +82 2 739 7840 biscom@biscom.co.kr
Philippines MMPR Media Group — Manila Marie Manozca +632 987 9525 marie@mmprmedia.com
Indonesia P.T. Media Mandiri — Jakarta Sarah Grace Hutabarat +62 212 970 4008 sarah@mediaman.co.id
Singapore/Malaysia Publisher’s Internationale — Singapore Peggy Thay +65 9664 4662 peggy.thay@pubintl.sg
Taiwan Procom — Taipei Janet Chen +886 2 2767 7390 janet@procomintl.com.tw
Thailand JPP (Thailand) Limited — Bangkok Janya Limmanee +66 2051 4694 janya.l@jpp-thailand.com
AMERICAS
Mexico Advantage Media Group — Mexico City Pablo Glogovsky +52 55 1081 7909 pablo@advmediagroup.com
USA (Florida only) Blue Group Media — Miami Jill Stone +1 305 648 3338 jstone@bluegroupmedia.com
USA Meredith Corporation — New York City Katy Bano +1 212 522 1477 katy.bano@departures.com
19MEDIA KIT 2021
AND
THANK YOU
We look forward to a succesful partnership.
PUBLISHERS
CHRISTIAN SCHWALBACH
Group Publisher
MICHAEL KLOTZ
Associate Group Publisher
EDITORIAL PRINT & ONLINE ADVERTISING SALES
THOMAS MIDULLA CHRISTOPH GERTH
International Editorial Director Commercial Director
thomas.midulla@jiexperience.com christoph.gerth@jiexperience.com
MARKETING & RESEARCH ALL ADVERTISING ENQUIRIES
sales@jiexperience.com
JENNIFER FLOYD
Director of Marketing
jennifer.floyd@jiexperience.com
PREMIUM PUBLICATIONS FOR AMERICAN EXPRESS ® CENTURION ® AND PLATINUM CARD ® MEMBERS
PUBLISHED BY JI EXPERIENCE GMBH
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