MEDIA PLANNER 2019 - REACH NEARLY 100% OF CANADA'S URBAN TRANSPORTATION INDUSTRY! - Canadian Urban Transit Association
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2019
MEDIA
PLANNER
REACH NEARLY 100% OF CANADA'S
URBAN TRANSPORTATION INDUSTRY!
FOR MORE INFORMATION, PLEASE CONTACT:
THE CUTA/ACTU ADVANTAGE
We are a member-based association that links the transit industry
from coast-to-coast, and are the voice of public transit in Canada.
• The Canadian urban transit industry is worth $13.7 billion in
revenue annually.*
• CUTA represents nearly 100% of the public transit industry in
Canada. Print Publications
• CUTA members spend approximately: CUTA's print media includes their official
quarterly magazine, Urban Mobility Forum
• $7.4 billion on operating expenses and and the Annual Membership Directory &
Resource Guide. Both are available in print
• $4.8 billion on capital expenses every year.
and digital formats, and sent out to 100% of
our members & supporters.
Who Are Our Members?
• Senior Transit System • Consultants
Managers • Affiliated Companies
• Federal, Provincial and • Members of Parliament
Municipal Government
Agencies
• Suppliers and Manufacturers
Connect with those who are making the buying Online Communications
decisions for Canada's urban transit industry.
Whether on-the-go or at their desk, our
online communication tools allow members
Contact your Naylor account executive today!
to stay informed in real-time! Advertising
opportunities are available on CUTA/ACTU
Website, EXPRESSions Newsletter and the
CUTA Online Buyers' Guide!
Source: IBISWorld Industry Report 48511CA
CUTA/ACTU By The Numbers
2,000+ 7,000+ 95%
TOTAL AUDIENCE Page views per issue in the Of readers agree
digital edition of Urban that the content in Urban
Mobility Forum! Mobility Forum is relevant
to their jobs.
What Our Readers Are Interested In:
• Buses/Busing • Maintenance • Vehicles: Interiors and Exteriors
• Consulting/Outsourcing • Financing • Rapid Transit System
• Contracted Services • Marketing/Advertising Construction
• Fare Collection • Rail • Specialized Transit Vehicles
• Fuels • Safety and Security
• Information Services • Technology
• CUTA/ACTU Website Advertising
• Urban Mobility Forum - Quarterly (cutaactu.ca)
Magazine (Print & Digital)
• EXPRESSions Newsletter (located on the
• Annual Membership Directory & cutaactu.ca website)
Resource Guide (Print & Digital) • CUTA Online Buyers' Guide
(http://directory.cutaactu.org)
Past Advertisers
Our communications program is made possible solely through advertiser support. We appreciate the investment that our
advertisers make with Canadian Urban Transit Associationand strongly encourage our members to do business with vendors
that support our association. Members know that they can confidently select the quality products and services featured within
the official resources of CUTA.
AECOM Canada Ltd. Counteract Balancing Beads, Inc. ISR Transit Pattison Outdoor
Alexander Dennis, Inc. Creative Carriage Ltd. Kelderman Manufacturing PKS Equipment & Engineering, Inc.
Alstom Transportation, Inc. Crestline Coach Ltd. Kiepe Electric Corporation Plan Group
Altro Canada, Inc. Cummins Allison Kinesik Engineered Products PNR RailWorks, Inc.
Amalgamated Transit Union Cummins Westport, Inc. Kleenoil Filtration Canada Ltd. PowerTrunk, Inc.
American Seating Company Cycle Safe, Inc. KPMG LLP Prevost Car, Inc.
Apollo Video Technology Daytech Limited Le Groupe Poitras, Inc. Proterra, Inc.
ARBOC Speciality Vehicles Delstar HD Brushless Alternators Leeds Transit, Inc. Provincial Sign Systems
Associated Engineering Group Ltd. Denso Sales Canada Inc. Lift-U, Division of Hogan Mfg. Inc. PSECO, Inc.
Associated Industrial Brush Co. Ltd. Dixie Electric Ltd. LTK Engineering Services Q'Straint
Avigna Systems Inc. DrivABLE Assessment Centers, Inc. Luminator Technology Group Radio Engineering Industries, Inc.
Axis Communications Inc. Enghouse Transportation Lytx, Inc. Railquip, Inc.
BAE SYSTEMS Controls Enseicom MAN Engines & Components, Inc. RATP Dev America
Baker Transit Parts FAAC Incorporated Marathon Brake Systems REV Group
Ballard Forster Instruments, Inc. March Networks RouteMatch Software
Bank of Canada Freedman Seating Company Marcon Safety Vision, Inc.
Barrington Intelligent Gannett Fleming Martin & Levesque Uniforms Scheidt & Bachmann Canada, Inc.
Transportations Systems
GEC Architecture McCann Equipment Ltd. Seon Systems Sales, Inc.
Bell Mobility
Gerber Spatial IT McMaster Institute for Stan Design, Inc.
Bitzer Canada Inc. Transportation and Logistics
Giesecke & Devrient Systems Stantec Consulting Ltd.
BRC Group Canada, Inc. MGM Brakes
Stock Transportation Ltd.
Brens North America Inc GIRO, Inc. Micro Bird, Inc.
STV Inc.
Bridge Access Specialties Global Traffic Technologies Milrail, Inc.
Thales Canada
Bytemark Inc. Glory Global Solutions Mobile Climate Control
The Bus Centre
CAC Turbo Intercool Ltd Great Northern Battery Systems Motor Coach Industries
The Opman Comany/La compagnie
Camira Group Groeneveld Lubrication Solutions, Movmi Shared Transportation Opman
Inc. Services
Cancore Industries Trapeze Group, Inc.
HATCH Corporation MVT Canadian Bus, Inc.
Care Accessible Transportation UHI Worldwide, Inc.
HDR N/S Corporation
CBM NA, Inc. USSC Group
Hilco Industrial NATSCO Transit Solutions
CIMA+ Vapor Bus International
IBI Group New Flyer of America
Clean Air Technologies Inc. o/a Voith Turbo, Inc.
Eurovac Infodev Electronic Designers, Inc. Norda Stelo, Inc.
Wajax Power Systems
Clever Devices Ltd. Init, Inc. Nova Bus
Westmatic, Inc.
Condor Signal & Communications, iOC Tech, Inc. Overland Custom Coach, Inc.
WSP Canada Inc.
Inc.
ISL Engineering and Land Services Parsons, Inc.
URBAN MOBILITY FORUM AND
ANNUAL MEMBERSHIP DIRECTORY & RESOURCE GUIDE
Net Advertising Rates
Revisions and Proofs: $50
All rates include an Ad Link in the digital edition of the directory & magazine. Position Guarantee: 15% Premium
Full-Color Rates 1x 2-3x 4-5x
Double Page Spread $4,629.50 $4,169.50 $3,379.50
Outside Back Cover $4,089.50 $3,779.50 $3,259.50
Inside Front or Inside Back Cover $3,679.50 $3,369.50 $2,849.50
Full Page $3,089.50 $2,779.50 $2,259.50
1/2 Page $2,009.50 $1,809.50 $1,469.50
1/3 Page $1,569.50 $1,409.50 $1,149.50
1/4 Page Vertical $1,209.50 $1,089.50 $879.50
1/8 Page Horizontal $829.50 $749.50 $609.50
Black-and-White Rates 1x 2-3x 4-5x
Full Page $2,169.50 $1,949.50 $1,579.50
1/2 Page $1,389.50 $1,249.50 $1,009.50
1/3 Page $1,059.50 $949.50 $769.50
1/4 Page $779.50 $699.50 $569.50
1/8 Page $459.50 $409.50 $339.50
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
Digital Edition Branding Opportunities in Annual Membership Directory
Sponsorship Max & Toolbar | $900 Skyscraper | $840
Belly Band | $630 Leaderboard | $840
Digital Edition Branding Opportunities in the Magazine
Display Ad Package 1 | $900 Digital Video Sponsorship | $800
Display Ad Package 2 | $900 Large Insert | $750
HTML5 Ad | $1,000 Medium Insert | $500
Member Listing Enhancement Advertorials:
Annual Membership Directory & Resource Guide Urban Mobility Forum Magazine
Draw attention to your business by adding Take advantage of our advertorial option
your full color or black-and-white logo to which allows you to be featured on a full
your listing in Annual Membership Directory page in the magazine.
& Resource Guide. Your logo will increase
awareness of your brand and make your
listing stand out.
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time
paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice.
Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge
of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less
any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of August 2018)
Annual Membership Directory
Extend your print advertising investment
with the unique benefits of digital media
Readers can:
• Bookmark pages and insert notes
• Keyword search the entire magazine and directory
• Navigate and magnify pages with one click
• Share articles on news and social networking sites
• View issues instantly from most smartphones and tablets
• View archives and find a list of articles for one-click access
• Read the the issue online or download and print for later
In addition to print, the Annual Membership Directory & Resource
Guide is also available to members in a fully interactive digital version.
Viewers can virtually flip through the pages, forward articles of interest to
colleagues and click on ads to be redirected to the advertiser’s website.
Digital Edition
1
4
2
5
1 Toolbar | Included with Sponsorship Max
Your company name is displayed on the toolbar, found
in the top-right corner of every page of the digital
3 edition next to frequently used navigational icons.
2 Skyscraper | $840
The Skyscraper ad displays the entire time the digital
edition is open giving your message consistent and
lasting exposure.
3 Belly Band | $630
The Belly Band is included on the front cover of the
4 Leaderboard | $840 digital edition, making your company’s ad one of the
Your message will be prominently displayed above the first that readers see when they receive their digital
magazine and is displayed the entire time the digital edition edition. It also extends to the digital edition’s back
is open. cover, wrapping your company’s message around the
entire digital edition.
5 Sponsorship MAX* | $900
Your message will be prominently displayed directly across
from the cover of the magazine.
*Video capabilities are not supported for Sponsorship MAX.
For the latest online specs, please visit: http://www.naylor.com/onlinespecs
Annual Membership Directory
Digital Edition Branding Opportunities
Please select from the following options and return the completed form to your account executive today. All display positions
are exclusive and will be awarded on a first-come, first-served basis.
1. Select from the following options:
❑❑ Digital Leaderboard | $840
❑❑ Digital Sponsorship Max & Toolbar | $900
❑❑ Digital Belly Band | $630
❑❑ Digital Skyscraper | $840
All rates are per insertion. Invoices are issued upon publication.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00
processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (CUT-D0019)
Please sign and return to:
URBAN MOBILITY FORUM
Products & Services Marketplace
This special opportunity allows you to promote your products and services to CUTA/ACTU members in a designated section of
Urban Mobility Forum/Forum sur la mobilité urbaine. Make the most of your advertising efforts and increase your company's
visibility in front of senior transit system managers and federal, provincial and municipal government agencies. To participate,
choose from the options below and return this form to your Naylor account executive.
1. Select from the following options:
❑❑ Full Page - Full Colour | $2,189.50
❑❑ 1/2 Page - Full Colour (Horizontal) | $1,419.50
❑❑ 1/4 Page - Full Colour (Vertical) | $859.50
All rates are per insertion. Invoices are issued upon publication.
2. Choose the issue(s) in which you would like your ad to run:
❑❑ First Quarter Issue (CUT-Q0119)
❑❑ Second Quarter Issue (CUT-Q0219)
❑❑ Third Quarter Issue (CUT-Q0319)
❑❑ Fourth Quarter Issue (CUT-Q0419)
3. Total your order:
$_______________ (Ad Price) x _______ (Number of Issues) = $_______________ TOTAL PRICE
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00
processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (CUT-Q0119)
Please sign and return to:
URBAN MOBILITY FORUM
Go Beyond the Printed Page
Premium advertising options are now available in Urban Mobility Forum/Forum sur la mobilité urbaine. Make
the most of your advertising efforts and maximize your company's visibility in front of senior transit system
managers and federal, provincial and municipal government agencies.
The options listed below are exclusive positions, and are awarded on a first-come, first-served basis. All rates
include printing and mechanical costs. If needed, our in-house design team can create your custom ad at no
additional cost.
❑❑ Regular Belly Band: Be the first advertiser readers see by wrapping your message around the cover of the
publication
Dimensions: 16.75" x 5" Price: $4,609.50
❑❑ Heavy Stock Insert: Readers will turn to your ad first since it is printed on heavier weight paper than the
rest of the magazine.
Dimensions: 12.5" x 10.875" flat, to 8.375" x 10.875" Price: $3,409.50
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one
time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice.
Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge
of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less
any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (CUT-Q0119)
Please sign and return to:
URBAN MOBILITY FORUM
Suppliers Guide - only available once a year!
The first quarter issue of Urban Mobility Forum/Forum sur la mobilité urbaine will include a special Suppliers
Guide section. Your profile listing will appear alphabetically and your company name & website will appear in the
advertiser.com section. To participate, choose from the options below and return this form to your Naylor account
executive.
1. Select from the following options:
❑❑ $239.50 — 50 word profile with black-and-white logo
❑❑ $289.50 — 50 word profile with full colour logo
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one
time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice.
Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge
of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less
any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (CUT-Q0119)
Please sign and return to:URBAN MOBILITY FORUM
Advertorial Opportunity
Take advantage of our advertorial option which allows you to be featured on a full page in the magazine. The advertorial piece
includes a half page of text supplied by your company next to a 1/2 page ad. Please supply your text of 350 words or less to
your Naylor representative. Positions are being filled on a first come first serve basis, so book your space today!
1. Select from the following options:
❑❑ Full Page - 1/2 page full colour ad & a 1/2 page advertorial: $2,489.50
Specifications:
Full page with bleed: 8.625" x 11.125"
Trim size: 8.375" x 10.875"
2. Choose the issue(s) in which you would like your ad to run:
❑❑ First Quarter Issue (CUT-Q0119)
❑❑ Second Quarter Issue (CUT-Q0219)
❑❑ Third Quarter Issue (CUT-Q0319)
❑❑ Fourth Quarter Issue (CUT-Q0419)
3. Total your order: $ ____________(Ad Price) x ________ (Number of Issues) = $ ____________Total
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one
time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice.
Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge
of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less
any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (CUT-Q0119)
Please sign and return to:Annual Membership Directory
Membership Logo Enhancement
This special opportunity is available only to Manufacturer and Supplier members of CUTA. Add your logo to your
listing in the Annual Membership Directory & Resource Guide and draw attention to your company's information.
To place your order, please return this signed form to your Naylor account executive. We appreciate your support!
❑❑ Full-Colour Logo: $429.50
❑❑ Black-And-White Logo: $239.50
All rates are net and per insertion. Invoices are issued upon publication.Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final
invoice if the artwork submitted is not publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one
time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice.
Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge
of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less
any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (CUT-D0019)
Please sign and return to:Annual Membership Directory
Direct-Mail Opportunities
Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which Annual Membership
Directory & Resource Guide is mailed. Guarantee your message gets exposure with a direct-mail piece shipped
with the publication. Whether you are promotingan event, a new product or your entire product line, placing a
direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.
Net Rates—Pieces Furnished by Advertiser
Surfaces Print Distribution Only Print & Digital Distribution
1-Page (2 surfaces.) ❑❑ $1,899.50 ❑❑ $2,049.50
2-Page (4 surfaces)** ❑❑ $2,479.50 ❑❑ $2,679.50
Postcard ❑❑ $1,899.50 ❑❑ $2,049.50
Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply.
*Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value.
**3-Pages/6-Surfaces or more available; quotes supplied upon request.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not
publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one
time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the
invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges.
A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple
insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All
premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (CUT-D0019)
Please sign and return to:Print Advertising Specifications
URBAN MOBILITY FORUM &
Annual Membership Directory & Resource Guide
Note: Text placed outside the live area within any full-page or
Magazine/Directory Trim Size:
DPS ads may be cut off. Please keep text within the live area at
8.375" x 10.875" all times.
Artwork Requirements
DOUBLE PAGE
All digital color and grayscale artwork must be supplied at 300
SPREAD
WITH BLEED FULL PAGE
FULL PAGE
dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS,
WITH BLEED
INCLUDED
INCLUDED
NO BLEED
TIFF and JPEG files are accepted. Images from the Web are not
LIVE AREA LIVE AREA
(per page): (per page): suitable for printing. All color artwork must be in CMYK mode;
7" x 9.5" 7" x 9.5" LIVE AREA: 7" x 9.5"
black-and-white artwork must be in either grayscale or bitmap
17" x 11.125" 8.625" x 11.125" 7" x 9.5"
mode. RGB mode artwork is not accepted and if supplied will
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
be converted to CMYK mode, which will result in a color shift.
HORIZONTAL LONG
VERT.
HORIZONTAL VERTICAL All screen and printer fonts as well as linked images must be
supplied if not embedded in the file.
Ad Material Upload
7" x 4.583" 3.333" x 9.5" 7" x 3" 2.166" x 9.5"
Go to the Naylor website at www.naylor.com
1/4 PAGE 1/8 PAGE
VERTICAL HORIZONTAL
Production Services, Proofs and Revisions
Naylor charges a $50 artwork surcharge for artwork creation or
changes. This additional fee will appear on your final invoice if
the artwork submitted is not publishing ready.
3.333" x 4.583" 3.333" x 2.166"
Specs for Outsert/Inserts
Urban Mobility Forum/Annual Membership Directory &
Resource Guide
1 Page / 2 surface: 8.375" x 10.875"
2 Page / 4 surface: 8.375" x 10.875"
Postcards: 6" x 4.25"
Heavy Card Stock Insert: 8.25" x 10.75"
Digital Edition
For more information, visit:
http://www.naylor.com/digitalmagspecs
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time
paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice.
Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge
of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less
any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).CUTA/ACTU Website
Advertising on the Canadian Urban Transit Association Website – cutaactu.ca
Advertising on the Canadian Urban Transit Association website is a great way to reach member and non-member visitors and
reinforce your marketing message. Visitors log on to cutaactu.ca to learn about upcoming association events, discover ways to
maximize their CUTA membership, view the latest issues of Urban Mobility Forum digital edition and search the CUTA Online
Buyers' Guide. Advertising on cutaactu.ca offers several cost-effective opportunities to position your company as a leader in
front of an influential group of transportation professionals.
Features of CUTA website advertising:
• Cross-promoted in other CUTA publications and communication pieces
• Directs visitors to the landing page of your choice
to expedite purchases
• Year-round visibility reinforces brand recognition
• Allows dynamic, time-sensitive promotion
On average, cutaactu.ca receives:
• Nearly 22,000 page views per month
• 17,000 unique page views per month
• Sessions lasting longer than 1:30 on each page
*Traffic numbers from 09/2018
Homepage
1 Leaderboard | $2,155 (12 months)
Leaderboard shows twice on home page and on the main
sub-pages. Total of 3 rotations max. (728 x 90 pixels)
2 Rectangle | $1,600 (12 months)
The rectangle position is located on all main subpages. Total
of 3 rotations max. (300 x 250 pixels)
Online Specifications - For more information, visit:
1 http://www.naylor.com/onlinespecs
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee
will appear on your final invoice if the artwork submitted is not publishing ready.
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1
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Main Sub-PageAUDIENCE
RETARGETING Targeting Tactics
Using a combination of our top targeting tactics will help you
EXTEND YOUR REACH achieve your campaign goals.
• Geo-fencing location based advertising focused on specific
Our programmatic network allows you to stay in front of those high geographic shapes
intent industry professionals who visited our websites, as well as those • Search retargeting target prospects with display ads
with characteristics, behaviors, and online activities similar to your target based on the searches they perform across the web
market. By expanding your reach with display targeting tactics, you
• Site retargeting targets users who have already visited your
have infinite possibilities to make an impression. You can drive brand site while they are visiting other sites across the web
awareness and reach your targeted audience across the web, while
increasing accuracy and eliminating waste.
• Contextual targeting looks at the category or keywords of
the current page a consumer is viewing and then serves them
ads that are highly relevant to that content
H O W R E T A R G E T I N G W O R K S
User visits After leaving Your ad displays to that User clicks ad and
our website our site user around the web takes action!
P R O G R A M M A T I C P A C K A G E S
Starting at $600/month Starting at $900/month Starting at $1,300/month
12-Month Contract 6-Month Contract 3-Month Contract
24,000 Approximate 36,000 Approximate 52,000 Approximate
Impression Goal Monthly Impression Goal Monthly Impression Goal Monthly
INCLUDES: INCLUDES: INCLUDES:
Standard Month End Results Standard Month End Results Standard Month End Results
End of Campaign Performance Metrics End of Campaign Performance Metrics End of Campaign Performance Metrics
Strategic Insights/Recommendations Customized Campaign Reporting
Campaign Optimization
Customized targeting solutions Creative Optimization
are available, please contact: Strategic Insights/RecommendationsCUTA/ACTU Website
WEBSITE SPACE RESERVATION
To reserve your space on the CUTA website, please select from the options below, then return
this completed form to your Naylor account executive.
Leaderboard
❑❑ 12 Months | $2,155
❑❑ 6 Months | $1,185
❑❑ 3 Months | $660
Rectangle
❑❑ 12 Month | $1,600
❑❑ 6 Months | $880
❑❑ 3 Months | $499
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00
processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (CUT-W0019)
Please sign and return to:Expressions eNewsletter
About Expressions eNewsletter
HTTP://CUTAACTU.CA/EN/NEWS-MEDIA/EXPRESSIONS-NEWSLETTER
Now more than ever, professionals consume information on the go. Our EXPRESSions eNewsletter allows members to stay
informed about timely industry topics and association news whether they are in the office or on the road.
Enjoy the benefits of a targeted eNewsletter:
• Delivers your message directly to the inbox of 3,700
decision-makers on a regular basis
• Frequently forwarded to others for additional exposure
• Cross-promoted in other CUTA publications and communications pieces
• Directs visitors to the landing page of your choice to facilitate the
purchasing process
• Limited available ad space makes each position exclusive
1 Rectangles (250 x 250 pixels)
12 Months | $3,805
2 • Only two spots available – NO ROTATION
• Located between popular sections of the eNewsletter
• Your ad will also appear on the newsletter portion of the CUTA website
2 Horizontal Banner (370 x 80 pixels)
12 Months | $3,255
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• Only two spots available – NO ROTATION
• Placed next to content and visible the entire time the eNewsletter is being viewed
• Your ad will also appear on the newsletter portion of the CUTA website.
Distributed BI-WEEKLY and also available on the CUTA
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website!
2
Sections include
• Association Updates
• Upcoming Events
• In the News
• Job Postings
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your
final invoice if the artwork submitted is not publishing ready.Expressions eNewsletter
eNewsletter Branding Opportunities
To be included in the EXPRESSions eNewsletter please select from the options below, then return this completed form to your
Naylor account executive.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed
100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-
requested basis.
Rectangle
❑❑ 12 Months | $3,805
❑❑ 6 Months | $2,095
❑❑ 3 Months | $1,160
Horizontal Banner
❑❑ 12 Months | $3,255
❑❑ 6 Months | $1,790
❑❑ 3 Months | $995
All advertisers will receive an invoice for the total amount, due upon activation.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other
companies will be renewed on a first-come, first-served basis.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00
processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (CUT-N0019)
Please sign and return to:CUTA Online Buyers' Guide & Directory
directory.cutaactu.org
The CUTA Online Buyers’ Guide and Directory is a user-friendly forum designed to bring suppliers and
end-users together. Available whenever you need it, CUTA Online Buyers’ Guide and Directory makes it
easy to locate products and professional services geared to the urban transportation industry.
CUTA ONLINE BUYERS'
A Reference at Your Fingertips: GUIDE AND DIRECTORY
• Cross-promoted in other CUTA communication pieces
TRAFFIC:
• Optimized to drive traffic from search engines and the CUTA/ACTU home page
• Over 1,480 page views per
• Efficient browsing with fewer clicks
month
• Users can set the Buyers' Guide as their default browser, bringing them to your
listing • More than 450 unique visitors
per month
• Directs visitors to a landing page to learn more about your business
• Google™ integration returns richer results • Nearly 500 total visitors per
month
• Consumers come to you when they are ready to buy
• Viewers average nearly 3 page
• Customized listing and enhanced content
views per visit
* All display ads include a complimentary Sponsored Listing Traffic numbers from 02/2018 - 08/2018
Curtain Ad – EXCLUSIVE POSITION | $3,150
Display your business uniquely on every page of the CUTA Online
Buyers' Guide and Directory and showcase your company at the top of
every page with a call to action. Viewers click and expand the ad to view
your full message.
Banner Package | $3,150
No matter what page of the CUTA Online Buyers' Guide and Directory
visitors click on, your message will be seen! Your ad will be displayed
on both Leaderboards, as well as the top two Rectangle Ad positions.
Run-of-site. Only 6 banner packages are available. (Leaderboard: 728 x
90 pixels; Rectangle: 300 x 250 pixles)
Featured Companies | $1,000
The Featured Companies section allows companies to showcase their
offerings through 2 rotating rectangle positions. Advertiser supplies a
company logo (175 x 100 pixels), a 5-7 word headline, and 30-35 word
description. Run-of-site. Includes complimentary Product Showcase.
Category Rectangles | $800
The Category Rectangle appears in the third rectangle position on
the right column of the category of your choice, as well as on the
homepage. This ensures your message impacts those in the market for
your specific products and services. Only 2 banners per category! (300 x
250 pixels)
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on
your final invoice if the artwork submitted is not publishing ready.CUTA Online Buyers' Guide & Directory
Sponsored Listing Package | $495
with VIDEO UPGRADE OPTION | $525 Sponsored Listing additional features:
Sponsored Listings are designed to offer heightened • Full-color company logo
visibility within the Online Buyers' Guide and • Active website, Facebook, Twitter and LinkedIn links,
Directory. Sponsored Listings appear on a first- email address and up to five detailed contacts
reserved, first-listed basis on top of all basic listings, • Extended company profile and products and services
ensuring they are seen first. Sponsored Listings listing
contain all basic information, plus extended features
• Full-color product image and description — can be
below. Includes five (5) product/service category
hyperlinked to any Web page of your choice
listings of your choice. Additional category listings are
$50 each. • Google™ Map It! — displays a Google™ map of your
business location
Tiered Placement — For companies that want
• Google™ site search — allows users to search your
to ensure top visibility within their category, we
company website directly from your Premier Listing
offer guaranteed tiered placement above your
competitors. No scrolling required—when visitors • Request for information — generates a form through
click on a product/category on the home page of the which users can contact a designated representative from
Online Buyers' Guide and Directory, your Sponsored your business directly
Listing is certain to be noticed.
❑❑ First Tier: $800
❑❑ Second Tier: $700
❑❑ Third Tier: $600
*Includes video upgrade options
complimentary
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.CUTA Online Buyers' Guide & Directory Sponsored Listings vs. Basic Listings Sponsored Listing includes: Basic Listing includes: • Premium Placement Above Basic Listings • Company Name • Full-Color Company Logo • Company Contact • Company Name • Limited to one person • Company Contacts • Full Mailing Address • Up to five with separate title, email • Phone Number and phone number for each person • Fax Number • Full Mailing Address • Active Email • Phone Number • Product/Service Category Listing • Fax Number • Limited to one category • Active Web link • Assigned by association • Active Email • Active Facebook, Twitter and LinkedIn links • “Forward to a Friend” Capability • Product/Service Category Listings • - Includes five categories of your choice • - Additional categories available for $50 each • Extended Company Profile • Full-Color Product/Service Image • Extended Product/Service Description • GoogleTM Map It! • GoogleTM Site Search • Request for Information Feature • Request for Proposal Enabled Upgrade Opportunities: • Category sponsorship • Add a video to your listing
CUTA Online Buyers' Guide & Directory
Online Buyers' Guide and Directory Branding Opportunities
To reserve your space in the Online Buyers' Guide and Directory, please select from the options below, then return this
completed form to your Naylor account executive.
All ads will be posted for one year. Advertisers will receive campaign performance reports that detail ad impressions and
click-throughs on an as-requested basis. Advertisers may change their artwork up to once a month at no additional charge.
All advertisers who purchase any display ad will receive a FREE premier listing.
❑❑ Curtain Ad | $3,150
❑❑ Banner Package | $3,150
❑❑ Featured Company | $1,000
❑❑ Super Category Rectangle | $800
All advertisers will receive an invoice for the total amount, due upon activation.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
ADVERTISER INFORMATION
Company Name:_______________________________________________________________________________________________________________
Primary Contact:__________________________________________________ Position:_______________________________________________________
Address:_______________________________________________________________________________________________________________________
City:_____________________________________________________________ State/Province:______________ Zip/Postal Code:____________________
Phone:__________________________________________________________ Fax:___________________________________________________________
Email:___________________________________________________________ Website:______________________________________________________
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X_________________________________ Date:_________________________________________________________
All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00
processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (CUT-O0019)
Please sign and return to:CUTA Online Buyers' Guide & Directory
Premier Listing Categories
Our Online Buyers' Guide and Directory allows visitors to locate your business quickly and easily. Your Premier Listing will
appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and
services.
Five free categories are included with your Sponsored Listing, and additional categories are only $50 each. Bold terms are
for grouping purposes only and are not available for selection.
Buses/Busing ❑❑ Law Firms ❑❑ Traffic Management
❑❑ Axles ❑❑ Maintenance Consultants ❑❑ Traffic Priority Control Systems
❑❑ Bus Parts & Components ❑❑ Software Developers ❑❑ Train Signal Control Systems
❑❑ Bus Rapid Transit Systems
❑❑ Mufflers Fare Collection Maintenance
❑❑ Tail Pipes ❑❑ Coin Bill Handling Equipment ❑❑ Automatic Greasing Systems
❑❑ Tires ❑❑ Fare Collection Consultants ❑❑ Cleaning Bus and Rail Vehicles
❑❑ Transmissions Parts ❑❑ Fare Collection Systems ❑❑ Cleaning Maintenance Products
❑❑ Wheels & Wheel Accessories ❑❑ Fare Collection Station Equipment ❑❑ Corrosion Prevention Products
❑❑ Fare Media ❑❑ Engine Idle Reduction Tech
Consulting/Outsourcing ❑❑ Magnetic Fare Media ❑❑ Lift Systems
❑❑ Business Plan Development ❑❑ Smart Cards ❑❑ Maintenance Equipment Supplies
❑❑ Civil Engineering ❑❑ Ticketing Systems ❑❑ Maintenance Information Systems
❑❑ Construction Mgt. Consultants ❑❑ ❑❑ Washing Equipment, Buses
❑❑ Consultants Fuels
❑❑ Economic Consultants ❑❑ Alternative Fuels Management
❑❑ Energy Consultants ❑❑ Emission Control Systems ❑❑ Advertising
❑❑ Feasibility Studies ❑❑ Fuel Handling Equipment ❑❑ Bus Appraisals
❑❑ Management Consultants ❑❑ Fuel Storage Systems ❑❑ e-Commerce
❑❑ Marketing & Market Research ❑❑ Fuels ❑❑ Financing
❑❑ Planning Consultants ❑❑ Natural Gas Refueling Equipment ❑❑ Human Resource Development
❑❑ Railway Consultants ❑❑ Operations Management Systems
❑❑ Specialized Transit Consultants Information Services ❑❑ Procurement
❑❑ Strategic Planning ❑❑ Training Consultants
❑❑ Bus Stops, Signs, Panels
❑❑ Transit Facility Design
❑❑ Customer Information Systems
❑❑ Transit Planning
❑❑ Information Signs Rail
❑❑ Transportation Consultants
❑❑ Information Technology ❑❑ Commuter Rail Vehicles
❑❑ Management Information Systems ❑❑ Monorail Vehicles
Contracted Services/Outsourcing ❑❑ Next Stop Annnouncement Systems ❑❑ Rail Vehicles Heavy, Light
❑❑ Architects ❑❑ Passenger Counting Systems ❑❑ Rail Vehicles, Parts, Components
❑❑ Bus Manufacturers ❑❑ Passenger Signaling Systems
❑❑ Bus Rebuilders ❑❑ Photo ID
(Continued page 2)
❑❑ City Transit Bus Dealer, USED ❑❑ Route Maps, Mapping
❑❑ Complete Transit Systems ❑❑ Scheduling Systems
❑❑ Electrical Consultants ❑❑ Signaling Equipment
Five (5) free categories with any Premier Listing. Additional listings are $50.00 each. No limit.
________Additional Categories X $50.00 = $____________________
Initial:________Date:____________________CUTA Online Buyers' Guide & Directory
Premier Listing Categories (page 2 of 2)
Our Online Buyers' Guide and Directory allows visitors to locate your business quickly and easily. Your Premier Listing will
appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and
services.
Five free categories are included with your Premier Listing, and additional categories are only $50 each. Bold terms are for
grouping purposes only and are not available for selection.
Safety and Security Vehicles: Interiors & Exteriors
❑❑ Alarm Systems ❑❑ Air Conditioning
❑❑ Brakes, Brake Parts, Brake Test ❑❑ Blinds
❑❑ Bumpers ❑❑ Doors and Door Parts
❑❑ Fire Prevention ❑❑ Engines, Engine Parts
❑❑ Restraint Systems ❑❑ Flooring
❑❑ Roof Ventilation Escape Hatches ❑❑ Glass
❑❑ Security Systems ❑❑ Hoists
❑❑ Transportation Safety Consultants ❑❑ Interior Design
❑❑ Luggage Racks
Shelters/Stations/Fixtures/Parking/ ❑❑ Paints, Finishes
Lighting ❑❑ Seating Manufacturers
❑❑ Benches ❑❑ Storage Lofts, Overhead
❑❑ Bus Shelters ❑❑ Suspension System Parts
❑❑ Destination Signs ❑❑ Tachographs
❑❑ Heating Systems ❑❑ Uphostery Fabrics
❑❑ Lighting ❑❑ Vinyl Decals, Lettering, Striping
❑❑ Mirrors
❑❑ Outdoor Bus Storage Systems Other
❑❑ Parking Consultants ❑❑ Fender Trim
❑❑ Street Poles ❑❑ Publications
❑❑ Rapid Transit System Construction
Technology ❑❑ Specialized Transit Vehicles
❑❑ Automatic Vehicle Location
❑❑ Communications Consultants
❑❑ Communications Equipment
❑❑ Electrical, Electronic Systems
❑❑ Environmental Energy Efficiency
❑❑ Equipment Controls
❑❑ Greasing Systems
❑❑ Noise Vibration Control Material
❑❑ Simulation Driver, Driver Training
❑❑ Website Design
Five (5) free categories with any Premier Listing. Additional listings are $50.00 each. No limit.
________Additional Categories X $50.00 = $____________________
Initial:________Date:____________________You can also read
