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M e d i a D at a
www.bikeundbusiness.de
is a brand of
2 Table of Contents
From communication goal to advertising format
Direct contact with
Reach, brand Quantification of Face-to-face mar- Documentation of
potential business Selective target
creation, image, advertisement keting, presenta- corporate know-
partners (leads), group message
awareness efficiency, trans- visibility tion, discussion how
PRINT Page parency
The Magazine 4
Distribution 4
Dates and Topics 5
Rate Card 8
Rate Card / Job Market
10
/ Buying and Selling
Advertisement Formats 11
Special Formats/Prices 12
Native Advertising 13
Technical Data 14
3 Table of Contents
From communication goal to advertising format
Direct contact with
Reach, brand Quantification of Face-to-face mar- Documentation of
potential business Selective target
creation, image, advertisement keting, presenta- corporate know-
partners (leads), group message
awareness efficiency, trans- visibility tion, discussion how
DIGITAL Page parency
The Website 15
Banner 16
Newsletter 17
Company Profile 19
Lead Generation/Formats 20
SPECIAL ADVERTISING FORMATS
DIGITAL / PRINT
Exclusive
23
Online Presentations
Exclusive Print Presentations 26
MARKET RESEARCH
The Motorcycle Market
27
Analysis
BOOK
Advertising Formats in the
28
Textbooks
EVENTS
»bike und business« Events
30
CONTACTS 33
4 The Magazine
»bike und business« – the source of Sectors:
information for motorcycle dealers
5,076
Brief profile: *
*
»bike und business« is the official mouthpiece of the Association of German
4,754
*
1,048
Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Authorized dealers and Helmet dealers
Zweiradmechaniker-Handwerk) The business magazine is written for motorcycle, authorized workshops Independent dealers
scooter, and quad/ATV dealers as well as workshop professionals in Germany, (workshops)
Austria, Switzerland, South Tirol, Belgium, Luxembourg, and the Netherlands.
»bike und business« is known for covering a broad range of topics. The editorial *
concept includes articles on vehicle, custom shop and service center equipment
as well as clothing, helmets, the accessories aftermarket, business and personnel
343
management and market development. A chronologically structured education
Specialist parts
* 1,131*
and continuing professional development section at European Service Technician
and accessories
dealers
1,292 Oil and lubricant
level, as well as current industry association news, complement the editorial Tire dealers dealers
content. The magazine is published 6 times annually and is enriched with current *Multiple responses
special sections on electric mobility, for example.
»bike und business« is continued online at www.bikeundbusiness.de. Numerous
events and services supplement and reinforce the brand.
Distribution by country: 6%
Netherlands
Target groups:
Managers and decision makers in the two-wheeler sector (industry and trade),
60 % 18 %
Austria
Germany
mechanics interested in furthering their education, and commercial and
administrative apprentices in the two-wheeler trade and crafts sector. 3% 1%
Belgium Others
1 % South
Tirol
1%
Luxembourg 10 %
10,633
Actual distributed
Switzerland
circulation (ADC)
Further information about circulation and distribution analysis is
available at www.media.vogel.de/bike-und-business
Verified
5 Dates and Topics
Issue DOP* ACD* PMD* Feature Topics Trade Fair Dates, Events
The motorcycle experts of 2017/2018 Motorcycle Trade Expo, Birmingham (14.-16.01.)
1/2 09.02. 24.01. 26.01.
Best of Award MOTORRADWELT BODENSEE, Friedrichshafen (26.-28.01.)
"Motorcycle Dealer of the Year" 2017 Bremen Classic Motorshow, Bremen (02.-04.02.)
“Best Brands of 2017/2018” – Motorrad Messe Leipzig, (02.-04.02.)
The »bike und business« motorcycle analysis IMOT, Munich (16.-18.02.)
with dealer satisfaction survey SWISS-MOTO, Zürich (22.-25.02.)
Best of Award "Bike Woman of the Year 2017" Hamburger Motorrad Tage (23.- 25.02.)
"Industry" sector award – The winners Motorräder Dortmund (01.-04.03.)
Sales expectations of The TIRE, Cologne (29.05-01.06.)
3/4 20.04. 04.04. 06.04.
manufacturers / importers for the 2018 season
Tires
Helmets / Clothing / Boots / Gloves
Touring and travel accessories
Lubricants & oils
5/6 08.06. 22.05. 24.05.
Scooters
EUROBIKE, Friedrichshafen (08.-10.07.)
Motorcycle Tour – Vogel Communications Group
Experts on the Road,
The Eifel and Adennes (26.-29.07.)
ERP systems
Quads / ATVs
7/8 03.08. 18.07. 20.07.
Parts and accessories
Mid-term review, 2018 season
Social media
Electromobility
DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline
6 Dates and Topics
9/10 28.09. 12.09. 14.09.
Trade fair issue Automechanika, Frankfurt (11.-15.09.)
REIFEN (Tire), Frankfurt (11.-15.09.)
INTERMOT fair issue INTERMOT, Cologne (03.-07.10.)
EICMA fair issue EICMA, Milan (09.-12.11.)
Finance / Leasing / Guarantees
13th Motorcycle Tour 2018 – Vogel
Communications Group on the Road
Special 15.11. 19.10. 23.10.
issue
"Who delivers what"
The top players of the motorcycle industry from
A to Z
Motorcycles and mopeds, scooters, clothing,
helmets, parts, accessories, tires, touring and
travel accessories
11/12 16.11. 30.10. 02.11.
Trade fair issue »bike und business« Conference
VCC, Würzburg (29.11.)
"bike und business" symposium Motor Cycle Dealer of the Year
VCC, Würzburg (29.11.)
Tuning / Customizing motorcycles Bike Woman of the Year 2018
VCC, Würzburg (29.11.)
Tools / Workshop equipment
Best Brands, VCC, Würzburg (29.11.)
Online marketplaces / Dealer management Essen Motor Show (30.11.-09.12.)
systems (DMS) / Service providers / Interface
providers
Wholesale dealers of two-wheeler
accessories
DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline
7 Dates and Topics
1/2 08.02.
2019
23.01. 25.01. The motorcycle experts of 2018/2019
(2019) Best of Award "Motorcycle Dealer of the Year"
2018
“Best Brands of 2018/2019” – The »bike und
business« motorcycle analysis
with dealer satisfaction survey
"Industry" sector award – The winners
3/4 12.04.
2019
27.03. 29.03. Sales expectations of
manufacturers / importers for the 2019 season
(2019)
Tires
Helmets / Clothing / Boots / Gloves
Touring and travel accessories
DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline
Rate Card
8 no. 20, valid as of 01.01.2018
Advertisement formats and prices in EUR: Surcharges
All prices excluding VAT at the applicable rate Color charges in EUR (not subject to discount): Special colors available
on request.
Format Width x Height Basic price Basic price For each additional color from the Euroscale in EUR:
in mm b/w 4-color 1/1 page 1/2 page 1/3 page 1/4 page 1/8 page
2nd color 420 270 240 210 120
2/1 page 5,040 7,560 3rd color 420 270 240 210 120
1/1 page 190 × 270 2,520 3,780 4th color 420 270 240 210 120
4-color 1,260 810 720 630 360
Junior page 136 × 190 1,575 2,385
Prices for preferred placement
1/2 page 190 × 134 of base price b/w 10 % surcharge
94 × 270 1,260 2,070
Prices for special formats in EUR (subject to discount)
1/3 page 190 × 88 (For printing costs and technical costs please inquire).
62 × 270 840 1,560
Prices for special formats are listed separately starting on page 12.
1/4 page Ads through gutter are treated as bleed ads.
46 × 270 Bleed charges (not subject to discount): 10% of base price of 1/1 page b/w.
94 × 134 630 1,260
190 × 66 Prices for listings and job market
Prices and formats for the listings and job market columns can be found
1/8 page 46 × 134 in the following separate rate card "Listings and job market".
94 × 66 315 645
190 × 32 Special forms of advertising: On request
1/16 page Reductions: For insertions within one year
46 × 66 270 390
94 × 32 Series contract 3× 6× 12 × 24 ×
5% 10 % 15 % 20 %
Space contract 1 page 3 pages 6 pages 12 pages
5% 10 % 15 % 20 %
QR codes The rising popularity of smartphones means that QR (= quick
response) codes can be used by an ever-larger target group. The Technical services are not subject to discounts.
link this establishes between the print and online worlds makes Combinations: On request
it possible to experience print advertisements, increases their
exposure, and invites readers to be interactive.
We would be happy to create a QR code for you. Simply ask
your media consultant for details.
Rate Card
9 no. 20, valid as of 01.01.2018
Bind-ins (prices in EUR): page advertisement or bound insert: 33 % of the gross page rate b/w or the
Paper weight 2-page 4-page 6-page 8-page 2-page bind-in rate plus pasting costs of EUR 35 per thousand (not subject to
Up to 135 g/m2 2,520. 3,780 5,040 6,300 discounts). Placement possibilities must be checked in advance. Pasting in of
brochures, CDs, and sample products, etc. on request.
Price for bind-ins under 90 g/m and for more than 8-page bind-in and higher Delivery address for loose inserts and bound inserts:
paper weight on request, with sample. Free to: Vogel Druck und Medienservice
Pasting costs for 2-page bind-in EUR 35 per thousand (not subject to dis- Leibnizstrasse 5, 97204 Höchberg, Germany
counts). (citing »bike und business« and the issue number).
Discounts: (also in combination with advertisements) Delivery up to the advertising copy deadline.
1 sheet = 1 advertising page 2 sheets = 1.5 advertising
pages Magazine format: 210 mm wide x 297 mm high, DIN A 4
3 sheets = 2 advertising pages 4 sheets = 2.5 advertising Type area: 190 mm wide x 270 mm high
pages Number of columns: 4 columns
A sample must be provided prior to order acceptance. Column width: 46 mm
Format: 213 mm wide, 306 mm high including head and 3 mm outer trim per
edge (bind-ins with four or more pages must be delivered already folded).
Publishing house: Vogel Communications Group GmbH & Co. KG
Loose inserts in EUR (not subject to discounts): Loose insert prices per thousand
Postal address: »bike und business«, 97064 Würzburg
2-4 pages 8 pages 12 pages more than 12 pages Street address: Max-Planck-Str. 7/9, 97082 Würzburg
Up to 25 g 315 320 325 330 Internet: www.bikeundbusiness.de
For each additional 5 g in total: EUR 15 per thousand Advertising department: Phone: +49 (0) 931 418-2110
The width and height of the loose insert must each be at least 10 mm smaller Fax: +49 (0) 931 418-2720
than the trimmed format of the magazine. E-mail: karin.fleder@vogel.de
Maximum format: 200 mm wide × 287 mm high
Minimum format: 148 mm wide × 105 mm high Terms of payment:
A complication surcharge of EUR 16 per thousand is applied for partial circula- 2 % discount for payments received within 14 days,
tions. (Minimum circulation 3,000). net without discount for payments received within 30 days.
A sample must be provided prior to order acceptance.
VAT ID no.: DE231711381
Pasted postcards:
Mechanically pasted postcards (attached parallel to the gutter, no oblique Bank details: HypoVereinsbank Würzburg
positioning) format DIN A6, maximum weight 5 g, in conjunction with a 1/1 Bank sort code (BLZ) 790 200 76, account no. 326 212 032
S.W.I.F.T. code HYVEDEMM455
IBAN: DE65 7902 0076 0326 2120 32
Rate Card for Listings & Job Market
10 no. 8, valid from 01.01.2018
Formats and prices
Format Width × Heightin mm price mm price Minimum size: 10mm
mm b/w 4c Discounts:
EUR 1.85 EUR 2.95 Series contract 3× 6× 9× 12 x
5% 10 % 15 % 20 %
1/1 page 190 × 270 1,998 3,186 Technical surcharges are not subject to discount.
190 × 134
1/2 page 999 1,593
94 × 270
Online placement on www.bikeundbusiness.de/karriere_ausbildung:
190 × 66
1/4 page 500 797 1/8 page and bigger with simultaneous print booking free of charge.
94 × 134
46 × 134 Online placement only: EUR 180
1/8 page 250 399 Run time: 8 weeks (job market col-
94 × 66
umn)
46 × 66 Box no. charge: EUR 14
1/16 page 125 200
94 × 32
Prices excluding VAT at the applicable rate
Special formats on request.
Combination booking in the publications »kfz-betrieb«
and »Gebrauchtwagen Praxis« on request.11 Advertisement formats (W × H in mm)
1/1 page 2/3 page (high) 2/3 page (high) 9/16 page 1/2 page (high) 1/2 page (high) 1/3 page (high) 1/3 page (high)
190 × 270 2-column 4-column (junior page) 2-column 4-column 1-column 4-column
in the bleed* 126 × 270 190 × 180 136 × 190 94 × 270 190 × 134 62 × 270 190 × 88
210 × 297 in the bleed* in the bleed* in the bleed* in the bleed* in the bleed* in the bleed* in the bleed*
(+3mm trim) 136 × 297 210 × 194 148 × 210 104 × 297 210 × 148 72 × 297 210 × 102
(+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim)
1/4 page 1/4 page 1/4 page 1/8 page 1/8 page 1/8 page 3/32 page 3/32 page
1-column 2-column 4-column 1-column 2-column 4-column 1-column 2-column
46 × 270 94 × 134 190 × 66 46 × 134 94 × 66 190 × 32 46 × 99 94 × 48
in the bleed* in the bleed* in the bleed*
56 × 297 104 × 148 210 × 80
(+3mm trim) (+3mm trim) (+3mm trim)
*Delivery of formats in the bleed:
(for extra charge see price list surcharges)
Add 3 mm trim allowance on all sides to the measurements
(W x H in mm) and design the advertisement accordingly 3/64 page 1/16 page 1/16 page 1/32 page 1/32 page
with trim allowance marks. 1-column 2-column 1-column 2-column 1-column
46 × 48 94 × 32 46 × 66 94 × 15 46 × 3212 Special Formats Lend your advertising an unmistakable face Front page banderole Split banderole Fan-fold Format: 100 x 640 mm (the ends lead to 2/1 advertising page) Format: Double-page Price: EUR 4,920 Price: EUR 13,000 (incl. printing and banderoling) Price: EUR 9,000 Gatefolder (expandable title page) Half-page cover apron Advertorial Format: 3-page, Format: Height of magazine, width of half magazine Format: 2/1 4c 1/1 page 4c 1/2 page 4c other formats on request format, at least 11cm Price: EUR 7,560 EUR 3,780 EUR 2,070 Price: EUR 11,290 Price: EUR 5,230 Other formats available upon request.
13 Native Advertising
Native Advertising – Your content in our media!
Informative and solutions-oriented content in editorial style:
This form of advertising gets readers to give intensive consideration to your solutions.
Advertorials Infographics Insert Pictorial
An advertorial uses the editorial Visualizes complex content which Ample space for your content, Multiple pages containing large ad
style of a feature article, a product requires generated in the editorial staff's images with captions or a short
presentation or a company portrait explanation in a contemporary look look & feel and the authentic statement/teaser per ad image/
to draw a high level of attention. & feel, that grabs attention, e.g. language of the industry, e.g. tip-in page, e.g. to explain new
description of a proposed solution booklet, separate insert or bind-in. technology, present a detailed
to a specific problem, product description or introduce a
new technology, complex process- new innovative product family.
es or services / consultancy.
are
Which formats u?
Your advantages for yo
the right ones
All formats must be agreed in
Editorial look & feel generates maximum acceptance eased to
We would be pl esence, advance, disclosure in accordance
Relevant, informative content attracts more attention pl ify yo ur m edia pr with media law.
am
to develop
Your positioning as experts enhances the company image work with you You may obtain exploitation rights
additio na l ad vertising and special reprints. Ask us!
Quality assurance of content based on professional advice an d en hance
formats
your profile.14 Technical Data
KEY POINTS AT A GLANCE
Printing materials:
Data formats Offset printing,
Please send us your printing materials in the form of PDF files. We recommend the international standard saddle stitch binding
PDF/X-1A. We need a printout or proof with media wedge as a binding colour reference. Also make sure that Printing and binding process
the dimensions comply with the formats of the advertisements you have ordered.
DIN A4
Color space
Magazine format
Printing is by the standard offset printing method using the Euroscale with the following basic colors: Cyan,
magenta, yellow and black. Special colors are possible only on the cover and only by special agreement.
verlags-service@vogel.de
via FTP client:
Profiles
The corresponding profiles for converting and controlling the color space can be found on the website vogelftp.vogel-net.de
of ECI (www.eci.org). User: vs
Password: service
Proofs Data transfer
The digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra
media wedge.
PDF: PDF/X-1A
Color: CMYK
Archiving of data Profile US: ISO Coated v2 300%
Data is archived; repeat orders which are unchanged are therefore usually possible. However, no data Insert: PSO LWC-improved
guarantee is provided. Printing materials
Warranty Volker Drescher,
We accept no liability for printing results if the data supplied is incomplete or does not conform.
Phone: +49 931 418-2309
Processing open data or correcting wrongly delivered advertisement formats require additional work
which will be invoiced to your account at cost price. Ralph Dobler,
Phone: +49 (0) 931 418-2349
Contact15 The website
www.bikeundbusiness.de –
The comprehensive trade portal for the two-wheeler sector
Growing social media community with
players in the two-wheeler industry on Facebook,
Twitter and YouTube. More than 4,300 Facebook
fans, over 2,300 tweets!
Always up-to-date with RSS
feeds and the »bike und business« news-
letter sent to over 8,000 recipients* twice
Logical breakdown into topic a week.
channels facilitates navigation so that you
can find information quickly. *Status 07/17
Multimedia and interactive Dedicated to the world of
online offering of special- two-wheelers with a separate
ist, company-specific, and
product information for the
media gallery that
contains videos and pictures
two-wheeler sector, with
of interviews, test rides, and
content updated product debuts.
daily.16 Banner
Banner ads Keyword advertising
The classic online advertising format is available in many attractive variations
Using between 15 and 20 key terms mentioned in
– from simple designs through to attention-getting layouts that incorporate video your message, we broadcast your banner on all
or social media. relevant Vogel information portals specifically and
precisely in connection with the online news con-
taining your terms. We test the potential impact of
your keywords in advance.
With a clever choice of terms you can:
Reduce waste coverage
Reach new target groups in the
industrial, automotive and IT sectors
LEADERBOARD SKYSCRAPER CONTENT AD BRANDGATE Distribute your advertising message
728 × 90 px 160 × 600 px 300 × 250 px 1016 × 90 px top, 160 × 600 px or only in relevant articles
File size: or 120 × 600 px File size: max. 50 KB 120 × 600 px right/left
Max. 50 KB File size: File size: max. 50 KB Formats and prices
Max. 50 KB
CPTR: EUR 125 CPTR: EUR 125 CPTR: EUR 160 CPTR: EUR 330
Leaderboard EUR 140
Content ad EUR 190
Billboard ad EUR 290
Price per 1000 ad impressions, in rotation
Audience targeting
Increase your banner's advertising relevance and
BILLBOARD AD HALFPAGE AD SCROLL AD hence its click and conversion rates by present-
960 x 250 px 300 × 600 px 960 x 600 px ing your banner on other websites to users who
File size: File size: File size: have already shown an interest in it. Options and
Max. 80 KB Max. 50 KB Max. 50 KB prices available on request.
CPTR: EUR 245 CPTR: EUR 245 CPTR: EUR 330
Technical specifications can be found at www.kunden.vogel.de/Techspecs
ROS: Run-of-site, placement throughout the portal Further information about the banner formats is provided at
CPTR: Price per 1000 ad impressions, in rotation www.media.vogel.de/bike-und-business
All prices are quoted in EUR, excluding VAT at the applicable rate17 Newsletter
Newsletter advertising
The »bike und business« newsletter reports on top industry news twice a week.
Number of subscriptions: 8,052 1), potential contacts/month: 64,416 1)
Conventional
Format Size Price per week Price
(px) (2 dispatches) per month
1 Billboard ad* 630 x 250 EUR 440 EUR 1,320
2 XL banner* 630 x 140 EUR 320 EUR 960
1
3 Text ad ** 1,590 4,770
Prices in EUR excluding VAT
1)
Based on number of subscriptions in 07/17
2)
Placement between messages
*Placement in every position possible
**Can be placed only below the table of contents and between messages
Stand-alone mailing
Take advantage of maximum exclusivity!
With stand-along mailing, you can get your message directly to your target group's mailbox. You provide
the content and intended target group, and we do the rest.
2
Your advantages
• Attention in a relevant target group • Low waste coverage
• Qualified traffic on your website • Rates: 5, 000 addresses = EUR 4,500
• Prominent, exclusive presentation
without competitors 3
• Co-branding of media brands
• Reporting increases transparency
Further information about the banner formats is
provided at www.media.vogel.de/bike-und-business18 Newsletter
The “Highlight des Monats” (“Highlight of the Month”) newsletter goes monthly to over 8,000* “bike
und business” newsletter subscribers.
*As at 01/2018
Once a month, the editorial team at “bike und business” publishes the
most popular reports in that month to ensure that our users have not
missed any vital reports.
You can place your banner advertisement above or below the contents
listing, or take all banner spaces in the newsletter on an exclusive basis
for € 480.00, giving you maximum prominence with your target group.
Format Größe Preis pro
(px) Aussendung
1
1 Billboard Ad* 630 x 250 220.00
2 XL-Banner* 630 x 140 160.00
Prices in €, plus VAT.
480.00 *
2
* Filling all banner spaces in the newsletter, on an exclusive basis19 Company profile
Premium Company Profile –
greater awareness for your company
Your company news, products, events and job ads appear on our portal directly
alongside our editorial articles, with context-sensitive positioning according to the
topic. In this way, your news will quickly reach our readers.
We also publish company profile content on the homepage of our portal, namely on
the Company Profile landing page.
All content provided by you and all the editorial items written by us are collected in
your company profile, making it ideally equipped for a high place in the Google
rankings.
Tip 1: The more content you provide for your target group, the more readers you will
reach – and because your company profile is active for 365 days a year, there are no
extra costs to pay. Perhaps you would like to publish our editorial articles on your
company in your social networks? If so, your company profile can be configured for
this to take place automatically.
Tip 2: Your content can be fed into the company profile automatically via an RSS
Feed or be added directly in web access mode.
On request, one of our own content managers will feed your content into your
company profile and optimize it on your behalf. Simply ask about our service
package.
Your advantages
“LSL” as example of a Premium Company Profile
Publication under "Companies and Topics“ in relevant articles
A deeper reach into your target group
Greater search machine relevance
Base price per year*: EUR 625 Film about the Online Company Profile
using »kfz-betrieb« as example
* Listings are renewed for one year if not canceled three months prior to the contract expiry date. www.kfz-betrieb.de/firmenprofil20 Lead generation
Measurably more success for your B2B marketing
– with lead generation by
Vogel Communications Group
Lead generation is the art of putting the right bait in the right water at the
most favorable time.
We offer you access to your target groups and would be glad to advise
you about your content and matching placement. From lead novice to lead
expert – The lead portfolio from Vogel Communications Group offers you
the right format for your modern B2B online marketing,
ng, whatever your
yo goal.
At your personal customer center er
you can always keep track of the
current state of your campaign Product details,
and ask for individual reportings. experience reports
and other exciting
content on this subject
are available at
www.lead-generation.de21 Lead generation
Overview of the lead product portfolio
LEAD TRANSFER LEAD GENERATOR You receive visiting card LEAD SOLUTION Enrich your generated leads or
Qualified visitors with a You get new contacts data from new contacts You receive qualified sales your database contacts with
fundamental interest in your for your e-mail marketing that have shown initial opportunities with a concrete the information of relevance to
topic are generated for your at an attractive price and interest in your offering. interest in your offering accord- yourself.
landing page. with no financial risk. Your Whitepaper or webinar is ing to your specifications. After auditing your data we
With a high-quality advertorial Create an initial contact to published at www.bikeundbusi- Join us in carrying out will enrich it with information
and its proactive processing interested parties for your ness.de and promoted by individual lead campaigns that is relevant to you. This
in your target group you topics and use it for more of accompanying measures. You tailored to your target markets requires a multi-stage
attract your marketing activities. receive leads with a host of and target persons. You get process and the use of a
attention in the market and Produce a whitepaper and criteria and initial interest in qualified contacts enriched marketing automation system
generate use it to enlarge your contact your product. with the attributes you want. and teleprospecting.
qualified visitors for your own pool quickly and easily. Whitepaper: EUR 7,500 Price: On request
website or landing page.
Cost per lead: EUR 35* Webinar: EUR 8,500 Price: On request
Fixed price: EUR 6,000 LEAD CAMPAIGN LEAD NURTURE
More success for your B2B marketing
The opportunities which result for your B2B marketing from lead
generation with Vogel Communications Group are as individual as
your company itself and its challenges.
In personal talks we discuss your planned objectives and find out
which lead product is the right one for you. Together with you we
jointly develop the perfect lead strategy for your company.
* Minimum quantity 100 leads All prices excluding VAT at the applicable rate22 Lead Generation / Formats
Advertorial White paper Webinar
Present your technical content with the look Present your know-how in a Your speaker and participants meet in a virtual
and feel of an editorial article. special subject field, e.g. with descriptions of conference room. Surveys and a chat function
The more informative and solutions-oriented applications, case studies or market research are available for interactive participation. On
your content, the greater the impact of your results. Whitepapers are an integral part of the the web-based platform we keep materials
message. editorial offering. You can use them to focus such as your presentation or information ready
the attention of your potential customers for direct downloading.
Your advantages directly on your products and services.
A higher level of acceptance among users Your advantages
Your advantages Presentation of your company as a provider
Seamless integration in the editorial
environment Presentation of your company as a provider of solutions
of solutions Development and expansion of your own
Presentation of your company as a provider
of solutions Development and expansion of your own address database
address database Interactive presentation and direct
Direct links within the text
High integration in the editorial environment exchange with your target group
Optional: Multimedia adaptation as photo
galleries and videos possible A deeper reach into your target group Economical (no travel expenses and event
Based on your ideas to convey your brand costs)
Technical support from our webcast team
Detailed final report
The webinar can be held in our webcast
dio if requested
studio23 Exclusive Online Presentations
Topic channel sponsoring
At www.bikeundbusiness.de you have the opportunity to promote your company
by sponsoring specific individual topic specials or complete topic channels as a
professional partner in an advertising environment free of waste coverage.
Overview of services:
Integration of logo in the respective topic channel or editorial topic
special with “sponsored by” claim and corresponding link
Accompanying co-branded banner on www.bikeundbusiness.de
Teaser box on the homepage
Full use of all available advertising media
(leaderboard, skyscraper, content ad) in the topic channel/topic
special or wallpaper underlay
Price: EUR 2,900/month EUR 4,900/2 months
All prices excluding VAT at the EUR 6,900/3 months
applicable rate .
Example of topic channel sponsoring by the company Castrol24 Exclusive Online Presentations
Online advertorial
Do you want to elaborate on your corporate know-how and portray your com-
pany as a provider of professional solutions in your market? Such presentations
frequently go beyond the possibilities available with a classic digital advertise-
ment.
This is where online advertorials come in. We publish your content in the edito-
rial style of bikeundbusiness.de which especially because of its neutral looks
attracts attention and makes your message stand out.
Dissemination of your content in newsletters and social media and via the
homepage also increases your reach.
Overview of services:
Production of the online advertorial
Integration of your advertorial in the appropriate topic channel for the entire
duration on www.bikeundbusiness.de*
Example of integration as a top
Two text ads in the editorial newsletter with link to your advertorial announcement under the lead item
Announcement on the homepage directly below the top editorial announce- on the landing page using “Mazda”
ment with a link to your advertorial. as example.
Run time: One week
One posting on our social media channels with link to your advertorial
Can be found by search engines
Release of a reference to thematically related editorial articles at
www.bikeundbusiness.de
Price: EUR 3,000 excluding VAT at the applicable rate
Run time: 3 months
(Continuation of the advertorial in the following months is possible on request
Example of integration in the
but only with new content.)
newsletter using “Mazda” as example.
*Marked as an advertorial for legal reasons.25 Exclusive Online Presentations
Customer Special – Online
Customer specials position you and your products effectively for three months as an integral
part of the online portal. This exclusive topic channel allows you to customize content about
your company and its products. Describe your company, products, and services in a com-
pact, easy-to-read format supplemented by online advertising.
Overview of services:
Creation and design of an exclusive topic channel
Firm integration in the navigation bar of www.bikeundbusiness.de
Editing, integrating and publishing your contents,
including monthly updates (articles, videos, webinars,
whitepapers, interviews, social media, picture galleries, PDF files etc.)
Can be found by search machines
Release of a reference to thematically related editorial articles at
www.bikeundbusiness.de
Teaser box with 10,000 ad Impressions
Six text ads in the editorial newsletter with link to your contents
Distribution of your contents via the social media channels of
www.bikeundbusiness.de (1 posting per month)
Stand-alone newsletter
Reporting values of the promotion package can be viewed at the customer center
Closing report on the access figures and the accompanying promotional measures
Price: EUR 9,900
(minimum run time: 3 months - every additional month EUR 1,900) Example of a topic
channel
All prices excluding VAT at the applicable rate
”sponsored by Mazda”26 Exclusive Print Presentations
Customer special / Panoramic Fold / Special print
Special formats such as panoramic fold, customer specials and special prints ensure increased awareness within your target group and allow you to be presented as
a professional sponsor of your chosen topic.
Customer special Panoramic Fold
Format: DIN A4 portrait format, print: 4-c, binding: Format: Closed: DIN A4 portrait format,
Saddle stitch Print: 4-c
Features: White mat 80 g paper Features: 150 g paper, gloss
(cover 170 g). Scope: e.g. 24 pages Binding: Letter-folded, with perforated tear-out
(16-page insert + 4-page cover) Scope: e.g. 6 pages
Circulation: 10,500 Base circulation: 10,500 copies
(loosely inserted in »bike und business«) Distribution: In conjunction with
»kfz-betrieb«
PRICE: EUR 10,600 *
PRICE: EUR 5,500 *
Special reprints
Profit twofold with your publication appearing in a distinguished trade The content of your special print format can also
journal. We will showcase your product and company in a special reprint, be used for a "Customer Special – Online " at
which you can use to "spread the word" further – an effective advertising www.bikeundbusiness.de. With one individual
TIP!
tool. brand package you will increase your reach by a
multiple.
Format: DIN A4, portrait format, print: 4-c Special price for "Customer Special – Online":
On light gloss 115 g paper EUR 4,900
Scope: e.g. 4 pages Run time: 3 months
Circulation: e.g. 1,000 copies This price is only valid in conjunction with a print special format.
PRICE: EUR 1,400
* All prices excl. run-ons. Run-ons are always possible, ask for terms.
Excluding VAT at the applicable rate.27 Market research
FÖRDERER
The Motorcycle Market Analysis
Are you a manufacturer or supplier for authorized motorcycle, motor scooter and
quad/ATV dealers and want to know how your own brand and its competitors are
MOTORRADMARKT
perceived in the market?
Then contact Vogel Communications Group to conduct a market analysis. »bike
und business« frequently interviews 500 authorized dealers on the following
ANALYSE 2017
topics:
Product quality
Support for customer service and workshop activities
Delivery time and ability to provide replacement parts and accessories
Support for marketing and sales activities
Market penetration
Key points:
All authorized dealers of motorcycles, motor scooters, and quads/ATVs are
taken into account.
A minimum of 500 complete interviews producing useful data are conducted.
A response rate of approximately 60 percent is reached for the net sample.
This market study is therefore entirely representative and serves as an
important aid in making marketing and sales decisions.
Join the Spirit!
1202628 Advertising Formats in the Textbooks
Exactly targeted long-term impact – the automotive textbook
as a marketing instrument
Characteristics: Advertising options
The series of textbooks published by Vogel Communications Group on automobile/
mobility topics is geared primarily towards vocational training and further
Cooperation
education. Knowledge is communicated in a clear and practice-related manner.
The same applies for the publisher's electronic media, which effectively support • Standard work: EUR 15,000
the overall concept. Vogel textbooks are a systematic and focused aid to further • Textbook: EUR 10,000
vocational training, from the apprentice to the master craftsman.
Scope of services:
Target group • Coverbranding – logo on the cover page, book spine and back page
• Service technicians and aspiring • Advertisement on the inside front cover
foremen • Foreword
• Owners and managing directors of
dealerships and workshops
• Vocational schools
Example of a foreword Example of a cover page29 Advertising Formats in the Textbooks
Ad 1/1 page 4-c Bookmark with ribbon 4c
• Format: 190mm × 260mm (Euroscale)
• plus 3mm trim allowance on each • Textbook and standard work:
side EUR 3,000
• Textbook and standard work:
EUR 3,000
Example of a bookmark with ribbon
Example of a book advertisement
Company book – with brandmarked cover Feel free to contact us:
• Smallest circulation 250 copies Price on request Cooperations:
Susanne Seehuber
Print run Phone +49 (0) 931/418-2956
3,000 copies (can vary) E-mail: susanne.seehuber@vogel.de
Printing materials
PDF files optimized for printing as composite PDF 1.3 with delivery of a Director Sales:
color-true proof. Printing method: Offset (up to 54 screen). Anna Menzel
Phone: +49 (0) 931 418-2920
E-mail: anna.menzel@vogel.de30 Events
S
BIKE UND BUSINES
The industry hits the pavement The meeting point for motorcycle dealers and service profes-
26 – 29/07/2018 sionals
"Vogel Communications Group on the road" − now for the 13th time, the 11/29/2018
publisher of »bike and business« is pleased to invite you to join us as we cruise The »bike und business« convention in Würzburg is the meeting place and order
the highways and connect. Selected tours and captivating industry talks pro- center for motorcycle dealers and service centers. »bike und business« orga-
vide the ideal framework for an enjoyable and informative exchange of ideas. nizes the networking event in the Vogel Convention Center (VCC) in conjunction
Every year, around 100 decision makers at automotive and motorcycle dealers with exhibitors and associations to offer an attractive program that features talks
as well as managers at OEMs and in the accessories industry take part in the and discussion rounds. The event focuses on current topics affecting the two-
tour. A unique networking opportunity! wheeler sector. An accompanying comprehensive industry exhibition promotes
the informative exchange of information and is used by professionals to present
www.motorradtour-vogel.de their products, services, and know-how for motorcycle dealers and workshops.
»bike und business« will also collaborate with IDN ( International Dealer News)
to present the "Industry" award to the best equipment supplier. The convention
concludes with a celebratory evening event at which the "Best Brands" and
"Motorcycle Dealer of the Year" awards will be presented.
www.fachtagung-bike.de31 Events
The best brands in the two-wheeler trade The award for excellent sales and service business in the two-
11/29/2018 wheeler market
Every year »bike und business« conducts an analysis of the motorcycle market. 11/29/2018
This study provides solid, representative data on manufacturers and suppliers as »bike und business« awards two-wheeler dealers with excellent sales and
viewed by authorized dealers (motorcycles, scooters, and quads/ATVs) in Ger- service business. Eligibility extends to brand-bound and independent dealers of
many. The brands that achieve the highest scores are introduced and formally motorcycles, scooters, lightweight motorbikes, ATVs, and quads as well as deal-
recognized as a "Best Brand" during the evening event. ers from Austria and Switzerland. Assessment criteria include, in particular, the
effectiveness with which sales are made, creativity in Internet marketing, and
www.fachtagung-bike.de customer service.
www.motorradhaendler-des-jahres.de
BIKE WOMAN
OF THE YEAR
The award for power women in the motorcycle business
11/29/2018
The award honors power women who have made the motorized two-wheel business their main or secondary career.
The focus is on their personality, their individual contributions to the motorcycle business, networking in the profes-
sional motorcycle community, social media impact and the combination of career and family.
This event is organized by »bike und business« and Fembike.de
www.bike-woman.de32 Events
Event and award sponsoring is a unique way to draw attention to your company
and supplement your classic advertising campaign. No other part of your cross-
media advertising mix gets you on site and in direct dialog with your potential
BIKE WOMAN
customers. As an event sponsor, you enjoy all of the benefits of face-to-face
marketing without having to be distracted by organizational details.
OF THE YEAR
S
BIKE UND BUSINES
Your sponsoring options
Premium partnership
Includes: Logo features in all publications concerning the event, use of presenta-
tion areas, company information as loose leaf supplement to the conference
documentation and much more.
Sponsoring
Can include: Welcoming address prior to lunch, logo features
Exhibitor package on the menu, table flags and company table napkins and much more.
Company and product presentation as communication area in the exhibit or Other sponsoring options in consultation with the event organizer
catering hall
Your media consultant at »kfz-betrieb« would be delighted to discuss prices and
other options for an award or event sponsoring opportunity with you on a
one-to-one basis.33 Contacts
Anna Menzel Elke Günter Siegfried Rohrbach
Director Sales Sales Manager Sales Manager
+49 (0) 931/ 418-2920 +49 (0) 931 418-2347 +49 (0) 931 418-2416
anna.menzel@vogel.de elke.guenter@vogel.de siegfried.rohrbach@vogel.de
Susanne Seehuber Ragnar Lang Doris Kümmet
Sales Manager Sales Manager Sales Manager
+49 (0) 931 418-2956 +49 (0) 931 418-2771 Listings and Job Market
susanne.seehuber@vogel.de ragnar.lang@vogel.de +49 (0) 931 418-2450
doris.kuemmet@vogel.de
Verena Mader Miriam Gistel
Sales Manager Sales Manager
+49 (0) 931 418-2816 +49 (0) 931 418-2420
ragnar.lang@vogel.de miriam.gistel@vogel.de34 Contacts
Florian Fischer Stefan Zügner Verena Otto
Management Director of Marketing
+49 (0) 931 418-2430 Marketing, Sales & E-Com- +49 (0) 931 418-2336
florian.fischer@vogel.de merce verena.otto@vogel.de
+49 (0) 931 418-2429
stefan.zuegner@vogel.de
Stephan Maderner
Editor-in-Chief
»bike und business«
+49 (0) 931 418-2918
stephan.maderner@vogel.de
The general terms and conditions of Vogel Communications Group GmbH & Co. KG apply and can be viewed online at our partner portal www.bikeundbusiness.de/mediaw w w.vo g e l . d e
Aus Vogel Business
Media wird die
Vogel Communications
Group.
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