2019 MEDIA KIT INSIGHTFUL ENTERTAINING GLOBAL - WestJet Magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
KEEP
ME
WESTJETMAGAZINE.COM
2019 MEDIA KIT
INSIGHTFUL ENTERTAINING GLOBAL
WESTJETMAGAZINE 2019 MEDIA KIT
WELCOME TO WESTJET
Just as WestJet connects travellers to more than 100 destinations across the globe,
WestJet Magazine brings your message to the intelligent, inquisitive and influential
audience of high-flyers seeking the best the world has to offer.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJETMAGAZINE 2019 MEDIA KIT
HAWAII
ADA
CAN
COS
TA R
A ICA
CUB PARIS
R E A DY T O S OA R
WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dreams
began to soar. Today the airline flies to more than 100 destinations. WestJet Magazine, the editorial arm of
this growing airline, expresses this value with informative, inspiring stories that bring
the wonders of the world within reach.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJETMAGAZINE 2019 MEDIA KIT
ONE -STOP WORLD
Destination itineraries, product reviews, insider perspectives, shopping and dining advice—
WestJet Magazine, along with its digital properties, is where guests
of one of North America’s most beloved and respected travel brands turn to for insight.
With spectacular photography, engaging design and expertly told stories,
WestJet Magazine is a trusted resource for travellers seeking destination ideas, product
recommendations and inspiration for doing, seeing and discovering more.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJETMAGAZINE 2019 MEDIA KIT
AUDIENCE
Marc Helen Michelle Roger
the frequent business traveller the fairly frequent leisure traveller the family traveller the occasional business traveller
Marc works in an extremely Helen is an active senior who This busy teacher is raising a An IT manager in the telecom
fast-paced and demanding loves to travel with her husband. young family. Once an avid trav- industry, Roger travels both for
environment, travelling often to Experienced flyers, they conduct eller, these days she flies to visit business and for pleasure. When
meet clients in Toronto and New thorough Internet research on their family in Nova Scotia and take he travels for work, he’s looking
York. He books his own tickets, travel options with an eye to price sunny breaks every few years. for convenient, direct flights that
so he wants an easy booking and good, friendly service. They She’s willing to research for seat minimize travel time. When he
experience that earns him travel prefer destinations where they sales and specials—but she goes on vacation with his wife,
rewards and offers plenty of can pursue hobbies like ballroom prefers to purchase from friendly, he’s willing to pay for a Plus up-
scheduling options, minimal dancing, golf and photography. helpful brands that make the ex- grade. He’s a member of several
time in-transit and fee-free flight “Well honey, where should perience simple and reassuring. travel reward programs.
changes. we go this time?” “Just make it easy.” “Smooth, simple and
“Time is money.” satisfying.”
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJETMAGAZINE 2019 MEDIA KIT
DESTINATIONS
CANADA
Abbotsford Brandon Calgary Charlottetown Comox Cranbrook
Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John
YELLOWKNIFE Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna
GL ASGO W Kitchener–Waterloo Lethbridge Lloydminster London Medicine Hat Moncton
WHITEHORSE
Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina
DUBLIN
FORT ST. JOHN
TERRACE
FORT MCMURRAY
LONDON Saskatoon St. John’s Sudbury Sydney Terrace Thunder Bay Toronto
GRAND PRAIRIE (GATWICK)
PRINCE GEORGE
EDMONTON LLOYDMINSTER Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife
PARIS
VANCOUVER CALGARY SASKATOON QUEBEC CITY
KAMLOOPS
COMOX WINNIPEG DEER LAKE /CORNER BROOK
U.S.A
REGINA
KELOWNA MEDICINE HAT MONTRE AL FREDERICTON GANDER
NANAIMO PENTICTION THUNDER BAY
LETHBRIDGE MONCTON ST. JOHN’S
VICTORIA BRANDON SUDBURY OT TAWA
CRANBROOK
ABBOTSFORD
TORONTO CHARLOT TETOWN Boston Denver Fort Lauderdale Fort Myers
KITCHENER-WATERLOO HALIFAX
HAMILTON BOSTON SYDNEY Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles
LONDON WINDSOR
NEW YORK (LAGUARDIA & JFK)
DENVER Maui (Kahului) Miami Mesa Myrtle Beach Nashville
PALM SPRINGS
SAN FRANCISCO
L AS VEGAS NASHVILLE
New York (LaGuardia and JFK) Orange County-Anaheim Orlando
PHOENIX
LOS ANGELES
ORANGE COUNTY-ANAHEIM MESA MYRTLE BE ACH Palm Springs Phoenix San Diego San Francisco Tampa
SAN DIEGO HOUSTON BERMUDA VARADERO
ORL ANDO SANTA CL ARA
LORETO TAMPA CAYO COCO
FORT LAUDERDALE
INTERNATIONAL
FORT MYERS MIAMI HOLGUIN
MAZATL AN NASSAU
CABO SAN LUCA S
CANCUN
PUERTO VALL ARTA MERIDA TURKS AND CAICOS (PROVIDENCIALES)
PUERTO PL ATA
MANZANILLO COZUMEL GRAND
SAN JUAN
Antigua and Barbuda Aruba Belize City Bermuda Bridgetown, Barbados
KAUAI (LIHUE) CAYMAN ANTIGUA & BARBUDA
HONOLULU
IXTAPA/ZIHUATANEJO BELIZE CITY
ST MAARTEN/ST.MARTIN Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba
HUATULCO
KINGSTON
MAUI (KAHULUI) MONTEGO BAY
ST. LUCIA (HEWAHORRA)
SAMANA Cozumel, Mexico Curacao Dublin, Ireland
LIBERIA PUNTA CANA
ARUBA
KONA SAN JOSE CURACAO BRIDGETOWN Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico
PORT OF SPAIN Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica
Liberia, Costa Rica London, England (Gatwick) Loreto, Mexico
Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico
Montego Bay, Jamaica Nassau, Bahamas Paris, France
Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico
100+ Punta Cana, Dominican Republic Puerto Plata, Dominican Republic
San Juan, Puerto Rico St. Lucia (Hewanorra) Samana, Dominican Republic
DESTINATIONS San Jose, Costa Rica Santa Clara, Cuba
St. Maarten/St. Martin, Netherlands Antilles
Turks and Caicos (Providenciales) Varadero, Cuba
3,000+ CODE-SHARE PARTNERS
FLIGHTS PER WEEK Aeromexico Air France Cathay Pacific China Airlines China Eastern
China Southern Delta Airlines Emirates Hainan Airlines Hong Kong Airlines
Japan Airlines KLM Korean Air LATAM Airlines Philippine Airlines Qantas
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJETMAGAZINE 2019 MEDIA KIT
AUDIENCE
AUDIENCE
Base: All respondents: %. SOURCE: 2016 Canadian Air Traveller Profile Study (conducted by the WestJet Market Research Department). Audience & Market Share profiles includes total fleet.
OVERVIEW
GENDER AGE LANGUAGE INCOME EDUCATION
18-34: 30%
35-44: 23% < $80K: 29%
College/Technical: 24%
BUSINESS Male: 57% 45-54: 22% English: 94% $80K to
WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2016 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2019 MEDIA KIT
AUDIENCE
AUDIENCE
PRINT: MAGAZINE
INFLUENTIAL CURIOUS AFFLUENT LOYAL ADVENTUROUS PRACTICAL
47 2/3 89% 78%
WESTJET 60%
MAGAZINE CHOOSE
RATED
TRAVEL TO RELAX
HOTELS
AVERAGE AGE HAVE
POST-SECONDARY
EDUCATION
HIGHEST IN
SATISFACTION
63% AND RESORTS
69%
OF WESTJET GUESTS ARE
LEISURE
TRAVEL FOR SIGHTSEEING
20%
AMONG
34%
49%
CHOOSE
EMPLOYED
TRAVELLERS CANADIAN CONDOS
18% WHO TYPICALLY FLY TRAVEL FOR FAMILY
3.1x
FLYERS ADVENTURES AND VACATION
RETIRED
RENTALS
EARN MORE
THAN $80K WESTJET WESTJET
45% MALE EACH YEAR IN HOUSEHOLD TRAVELLERS MAKE TRAVELLERS ARE
55% FEMALE INCOME EACH YEAR VACATIONS A FINANCIAL
AND LIFESTYLE
SEEKING ESCAPES,
ADVENTURES AND
PRIORITY INDULGENCES
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2017 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2019 MEDIA KIT
AUDIENCE
WEB: WESTJETMAGAZINE.COM
DEVICE GENDER AGE ENGAGEMENT SPENDING POWER INTERESTS
DESKTOP
47% WESTJETMAGAZINE.COM
6% ON AVERAGE, WESTJET
18-24
54%
GUESTS RESEARCH VACATION VISITORS ARE INTERESTED IN
19% TRAVEL PLANS
25-34 OF ONLINE
56 DAYS
BEFORE BOOKING VISITORS ARE
15%
45+
35-44
MOBILE & TABLET
46% 63%
FEMALE
26% 45-54
76%
WITH DISPOSABLE
INCOME FOR
TRAVEL ARTS AND
ENTERTAINMENT
OF WESTJET GUESTS FIND
SHOPPING,
VACATION INFORMATION ON
THE INTERNET, AND FOOD/COOKING,
26% 55-64 WESTJET GUESTS VISIT ENTERTAINING AND FOOD AND DRINK SHOPPING
37% WESTJETMAGAZINE.COM HOME DECOR
MALE 5.4 TIMES/YEAR
10% 65+ (DOUBLE THE INDUSTRY AVERAGE)
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.com
WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2016 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2019 MEDIA KIT
AUDIENCE
DIGITAL ISSUE
AGE GENDER ENGAGEMENT
18-24 27%
84%
OF WESTJET GUESTS
46% OWN SMARTPHONES AND
FEMALE
ENGAGE WITH SOCIAL MEDIA,
WHERE THEY FIND TRAVEL
25-34 34% IDEAS AND INFO, AND
CONNECT WITH THEIR
FAVOURITE BRANDS
35-44 16%
45-54 12%
55-64 6% 54%
MALE
64+ 6%
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
CONTENTS
EVERY MONTH IN WESTJET MAGAZINE
roam stay Gear feast drink up
A destination guide packed with Each month we shine the spotlight Gear highlights the best travel-relat- Feast celebrates food and drink This popular piece—equal parts
on-the-ground advice, Roam includes on three notable properties in the ed products, from hiking boots to throughout the WestJet universe, investigation and inspiration—is one
tips from seasoned travellers and WestJet universe, ranging from luggage, to make sure readers are ready from the curious histories of of the highlights of the Feast section.
locals with the best ideas and budget to luxury, family-friendly for their next adventure. A few times cocktails and spirits to interviews Showcasing the newest trends in
recommendations for exploring new to kid-free, urban to island-based. a year we expand our coverage to with high-profile chefs, food trends wine and spirits without overlooking
places in the WestJet universe. All featured properties have been include everything from the newest and local cuisine. With its focus on the classics, Drink Up searches the
Specific, practical and appealing, experienced personally by one of books to read on the beach, the the most interesting dishes, flavours WestJet universe for the best regional
Roam highlights adventure, relaxation, WestJet Magazine’s contributing clothing to keep you looking stylish and traditions, Feast appeals to variations and local versions of drinks.
great food and great finds, while writers, so the advice, impressions while visiting Europe or the latest tools destination diners, food-curious It’s a fascinating and informative take
providing every traveller’s must-haves: and reviews are authentic, up-to- and apps to keep you organized and travellers and people seeking amazing on imbibing that’s a must-read for
inspiration and a sense of direction. date and accurate. focused during your next business trip. meals in unfamiliar places. food lovers, hosts and bon vivants.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
2019 EDIT O RIA L
CALENDAR
JANUARY APRIL
2019, FROM A TO Z THE NEW ENDLESS SUMMER
It’s time to relearn our ABCs. For our annual look at the most We take a look at unique surfing experiences you need to
amazing places you need to visit, we highlight 26 reasons you try—from cold-water surfing in Nova Scotia and city surfing
need to travel in 2019. Whether it’s an amazing, hip new city, food in Montreal, to riders braving Ireland’s mighty swells and those
trend or experience you have to indulge in, this list is for you. catching extended waves on Texas’ shipping canals.
Booking deadline: November 16, 2018 Plus: Goat racing in Trinidad and Tobago.
Booking deadline: February 14, 2019
FEBRUARY
THE STORY OF CUBA, THROUGH MUSIC MAY
From lyrics taken from the poems by José Marti, to the Afro- LGBTQ TRAVEL
Cuban bands of Matanzas and the modern sounds emanating This feature highlights World Pride in New York City, but also
from ever-stoic Havana, we mark the 500th anniversary of Cuba looks at celebrations across Canada. We introduce you to some
by discovering how the interplay of cultures can still be heard. LGBTQ-friendly destinations—expected and unexpected—in
Plus: Amazing places in the WestJet world designed to help you Mexico, the Caribbean, Ireland, Scotland, England and France.
connect with your inner self, from spas to lakeside retreats. Plus: WestJet Magazine serves up the perfect tennis experience
Booking deadline: December 13, 2018 in five major cities.
Booking deadline: March 19, 2019
MARCH
THE ULTIMATE SPRING BREAK JUNE
Spring Break is about your children having fun, but that doesn’t INDIGENOUS SPORTS
mean parents can’t still help to nurture their budding scientist or We take a look at hockey, other sports and traditional games
performer at the same time. We offer suggestions on activities from across Canada, meeting local athletes and introducing
for those obsessed with technology, the arts, food and sports. readers to the world of wrist hangs, arm pulls and high kicks.
Plus: Exploring all the ways to enjoy Arizona’s lakes and rivers. Plus: We mark the 100th anniversary of the first transatlantic
Booking deadline: January 16, 2019 flight—a 16-hour journey which started in St. John’s N.L. and
LINEUP SUBJECT TO CHANGE
ended in County Galway Ireland.
Booking deadline: April 18, 2019
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
2019 EDIT O RIA L
CALENDAR
JULY OCTOBER
THE MOON LANDING ANNIVERSARY THE DARK SKIES
Marking the 50th anniversary of the moon landing, this feature Each October, Jasper National Park hosts its Dark Sky Festival, an
will include a visit with NASA and Space Centre Houston to learn opportunity for visitors to learn about the stars and planets. This
more about this world-changing event and take a trip to Cape feature will also touch on Canada’s Dark Sky Reserves and highlight
Canaveral to see the place where the launch took place. cities with astronomically significant sites.
Plus: WestJet Magazine’s own Tour de France takes a more relax- Plus: A deep dive into Bristol, to find out why this industrial city
ing bicycle tour of the French countryside. has become a centre for culture and creativity.
Booking deadline: May 17, 2019 Booking deadline: August 16, 2019
AUGUST NOVEMBER
TASTE OF TRAVEL WINTER, TWO WAYS
As part of WestJet Magazine’s annual Taste of Travel feature, we In our insider’s guide to winter, we highlight the best the season
roam the culinary landscape to serve some of the most palate- has to offer; from retreats where you can spend days next to a
awakening dishes, drinks and festivals from the Caribbean and roaring fire to Caribbean and Mexican getaways where sunscreen
Mexico to cities across North America and Europe. is the only thing you need to worry about packing.
Plus: Chronicling the puffin patrol program in St. John’s, N.L. Plus: Paradise, Hawaiian style.
Booking deadline: June 18, 2019 Booking deadline: September 18, 2019
SEPTEMBER DECEMBER
YOUR GUIDE TO SHOULDER SEASON EXPERIENTIAL TRAVEL
Shoulder season is the period between the high season, when As a child, did you dream of becoming a famous musician playing
resorts and cities are teeming with visitors, and the low season, to sold out crowds, a singer getting to perform at Carnegie Hall
when some attractions are scaled back or closed completely. This or a baseball player on the mound of Fenway Park? We tell you
guide will help readers decide where they need to go. about travel experiences where you can live out your dream.
Plus: We look at cities that have turned into sports capitals. Plus: Five destinations to kick-start your 2020 travel bucket list.
LINEUP SUBJECT TO CHANGE
Booking deadline: July 16, 2019 Booking deadline: October 16, 2019
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
PRINT
PRINT RATES & DEADLINES
A QUARTER OF WESTJET GUESTS HAVE
NET RATES ($ CDN) 1x 3x 6x 12x
TAKEN A COPY OF THE INFLIGHT PUBLICATION FULL PAGE 11,880 11,285 10,690 10,100
ALONG WITH THEM AFTER LANDING. 2/3 PAGE 8,250 7,840 7,425 7,015
1/2 PAGE 6,400 6,085 5,765 5,445
1/3 PAGE 4,290 4,125 3,860 3,645
1/6 PAGE 2,575 2,450 2,315 2,190
AD S HAPE S
OUTSIDE BACK 14,575 13,850 13,120 12,390
INSIDE FRONT/BACK 13,670 12,985 12,305 11,615
1/3 1/6
DOUBLE PAGE SPREAD 20,000 19,000 18,000 17,000
FULL PAGE 2/3 1/3
1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500
(NO BLEED)
1/2 TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS.
ISSUE SPACE MATERIAL AVAILABLE
JANUARY 2019 NOV 16, 2018 NOV 23, 2018 JAN 1, 2019
FEBRUARY 2019 DEC 13, 2018 DEC 20, 2018 FEB 1, 2019
MARCH 2019 JAN 16, 2019 JAN 23, 2019 MAR 1, 2019
APRIL 2019 FEB 14, 2019 FEB 21, 2019 APR 1, 2019
DOUBLE PAGE SPREAD (DPS)
MAY 2019 MAR 19, 2019 MAR 26, 2019 MAY 1, 2019
JUNE 2019 APR 18, 2019 APR 25, 2019 JUN 1, 2019
JULY 2019 MAY 17, 2019 MAY 24, 2019 JUL 1, 2019
AUGUST 2019 JUN 18, 2019 JUN 25, 2019 AUG 1, 2019
SEPTEMBER 2019 JUL 16, 2019 JUL 23, 2019 SEP 1, 2019
OCTOBER 2019 AUG 16, 2019 AUG 23, 2019 OCT 1, 2019
NOVEMBER 2019 SEP 18, 2019 SEP 25, 2019 NOV 1, 2019
DECEMBER 2019 OCT 16, 2019 OCT 23, 2019 DEC 1, 2019
1/2 DOUBLE PAGE SPREAD
DEADLINES SUBJECT TO CHANGE
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
PRINT
PRINT PRODUCTION SPECS
1/3 1/6
FULL PAGE 2/3 1/3
(NO BLEED)
1/2 WIDTH HEIGHT
FULL PAGE WITH BLEED (SEE DIAGRAM) 8.5 X 11
Trim area 8.25 x 10.75
Live area 7.25 x 9.75
DOUBLE PAGE SPREAD WITH BLEED 16.75 X 11
Trim area 16.5 x 10.75
Note: at least a 1/2” of
image will be lost in the
middle due to perfect Live area: left hand 7.25 x 9.75
binding. We recommend
leaving a 1” live area. Live area: right hand 7.25 x 9.75
DOUBLE PAGE SPREAD (DPS) 1/2 DOUBLE PAGE SPREAD WITH BLEED 16.75 X 5.125
Trim area 16.5 x 5
Live area: left hand 7.25 x 4.75
Live area: right hand 7.25 x 4.75
2/3 VERTICAL 4.75 X 9.75
1/2 HORIZONTAL 7.25 X 4.75
TRIM AREA 8.25 x 10.75
1/3 SQUARE 4.75 X 4.75
1/2 DOUBLE PAGE SPREAD LIVE AREA 7.25 x 9.75
1/3 VERTICAL 2.25 X 9.75
BLEED AREA 8.5 x 11
1/8" each side, top and bottom
1/6 VERTICAL 2.25 X 4.75
REQUIREMENTS • B leed must extend 1/8” on each side • RedPoint is not responsible ads will lose a minimum of 1/2” of FILE DELIVERY CONTACT
• Images 400 dpi at 100% for print for FPC & DPS. 1/2 DPS should have for inaccurate information on image in the middle due to perfect • Upload press-ready PDFX-1A to Sales Traffic Coordinator
• Images/graphics should not use any 1/8” bleed on sides and bottom only advertisements binding. We recommend leaving a addirect.sendmyad.com T: 403-781-1781
form of compression, including • A ll other ads require a defining border 1” wide live area down the middle of • File name must include company production@westjetmagazine.com
.jpeg compression, .jpeg encoding and • Ink density levels must not RECOMMENDED these ads. name, publication and issue
LZW compression exceed 300% SPECIFICATIONS • Use a “rich black” (except for text
TM
Upload.Check.Send
• CMYK format • R edPoint cannot guarantee 100% • Place live area 1/2” in from the below 24 point)Suggested: Automatic confirmations will be sent to
• Only press-ready PDFX1-A accepted colour accuracy trim size NOTE: Double Page Spread C 20% M 20% Y 20% K 100% the sender and publisher.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
DIGITAL
DIGITAL RATES AND DEADLINES
BUSINESS FLYERS ARE SIGNIFICANTLY MORE
LIKELY TO READ MAGAZINES ONLINE, AND 75% WESTJETMAGAZINE
OF TRAVELLERS CARRY A MOBILE DEVICE
ON BOARD WHEN THEY FLY.
WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT
CREATIVE SUPPLIED WITH URL
LEADERBOARD $25 CPM 7 business days prior 10 business days prior
BIG BOX $25 CPM 7 business days prior 10 business days prior
DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior
COMPANION ADS $45 CPM 7 business days prior 10 business days prior
HOMEPAGE TAKEOVER Please enquire 7 business days prior 10 business days prior
FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior
SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior
SOCIAL MEDIA (LIMITED PER INVENTORY)
SPONSORED FACEBOOK POST Please enquire 3 business days prior 5 business days prior
SPONSORED TWEET Please enquire 3 business days prior 5 business days prior
TRAVELLER NEWSLETTER
LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior
BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior
FEATURED PARTNER $500 or 4 weeks/$1,800 7 business days prior 10 business days prior
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
DIGITAL PRODUCTION SPECS FEATURED PARTNER
Place your story where readers’ eyes go first — in the
editorial stream on our homepage and throughout 80%
of the website plus one customized landing page:
• L ogo—72 dpi, 200 pixels square, acceptable formats:
.jpeg, .png, .gif
• Headline copy (up to 60 characters)
• Brief introductory summary (one sentence, up to 75
characters)
• Up to 3 images at 72 dpi, 900w x 600h pixels, accept-
STANDARD LEADERBOARD COMPANION able formats: .jpeg, .png, .gif
A large, prominent banner centred at the top of Reinforce your message by occupying the two top • Edited body copy: maximum 500 words—copy should
the page. Expandable accepted. Desktop size: spots. 1 Leaderboard and 1 Big Box be article style and will be reviewed and optimized by
728w x 90h pixels Mobile size: 320w x 50h our marketing editor
• Include social media links, web URL, address, phone
number, hours and pricing
Editorial guidelines require “Featured Partner” to be added.
ADVERTISING FEATURE
Includes a small rectangle (300w x100h pixels) and a
landing page:
STANDARD BIG BOX HOMEPAGE TAKEOVER •M aterial required is the same as Featured Partner
Sometimes called a medium rectangle, the Big Eliminate competition by taking possession of • HTML5 Video may be accommodated
Box offers prominence and creative potential. every available space on the page. 1 leaderboard
Expandable accepted. 300w x 250h pixels and 3 Big Boxes (homepage only, 3 day duration) Editorial guidelines require “Advertising Feature” to be added.
FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING
REQUIREMENTS • P lease include URL separately with file • Client must ensure ‘click-through tags’ are RECOMMENDATIONS CONTACT
• Max file size 150kb, RGB, 72 dpi, .jpeg, submission if not built into file correctly built and working Maximum 25 words and minimum 12-point font Digital Traffic Coordinator
.png, .gif • Expandable creatives must be supplied as 3rd • Please note, our enewsletter cannot for legibility T: 403-232-7717
• Third-party server accepted party server accommodate flash ads, 3rd party server tags E: webads@westjetmagazine.com
• No sound • Flash files are not supported. HTML5 files or expandable creatives
are recommended
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
WESTJET CONNECT
ADVERTISING OPPORTUNITIES
REACH OVER 1.2 MILLION WESTJET GUESTS WITH
WESTJET CONNECT INFLIGHT Pre-Roll Video Static Display Banners Display Banners linked Display Banners linked
ADVERTISING. 15 and 30 second videos
appear before television
Appearing throughout the
WestJet Connect system.
to Microsite
Appearing throughout the
to Whitelisted URL
Appearing throughout the
episodes and movies. These display banners WestJet Connect system. WestJet Connect system.
Pre-roll videos are not do not click-through to These display banners These display banners
skippable. another site. click-through to an click-through to a ground
onboard hosted microsite. hosted whitelisted URL.
PRODUCTION SPECS MATERIAL DEADLINES
CAMPAIGN PRE-ROLL DISPLAY DISPLAY
VIDEO START DATE VIDEO BANNER WITH BANNER (NO
• V ideos should be formatted as MPEG4 files CLICK-THRU CLICK-THRU)
JANUARY 2019 NOV 13, 2018 DEC 3, 2018 DEC 10, 2018
DISPLAY BANNERS
FEBRUARY 2019 DEC 14, 2018 JAN 4, 2019 JAN 9, 2019
• L aptop/Tablet size: 728W x 90H
•M obile size: 320W x 50H MARCH 2019 JAN 11, 2019 FEB 1, 2019 FEB 8, 2019
• S upported formats: .jpeg, .gif, .png APRIL 2019 FEB 15, 2019 MAR 1, 2019 MAR 8, 2019
MAY 2019 MAR 15, 2019 APR 5, 2019 APR 11, 2019
JUNE 2019 APR 15, 2019 MAY 3, 2019 MAY 10, 2019
JULY 2019 MAY 15, 2019 JUN 3, 2019 JUN 10, 2019
AUGUST 2019 JUN 14, 2019 JUL 2, 2019 JUL 8, 2019
SEPTEMBER 2019 JUL 15, 2019 AUG 1, 2019 AUG 8, 2019
OCTOBER 2019 AUG 15, 2019 SEP 5, 2019 SEP 12, 2019
NOVEMBER 2019 SEP 13, 2019 OCT 4, 2019 OCT 10, 2019
DECEMBER 2019 OCT 15, 2019 NOV 1, 2019 NOV 8, 2019
*CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND RATES.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
ABOUT WESTJET
AWARDS AND RECOGNITION
2018 Travellers’ Choice Winner - Economy, North America (Trip Advisor Travellers’ Choice awards for airlines)
2018/2017 Best Airline in Canada and Travellers’ Choice Winner Mid-Sized and Low-Cost Airlines - North America (Trip
Advisor Travellers’ Choice awards for airlines)
2018 North America’s Best Low-Cost Airline (Skytrax’s World Airline Awards)
2017 Five-Star Airline in the Low-Cost Category (The Airline Passenger Experience Association)
2016 Canada’s Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada’s most reputable company for Corporate Social Responsibility (Reputation Institute)
2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine)
2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2019 MEDIA KIT
CONTACT
Connect your brand with one of Canada’s top employers, with an award-winning corporate
culture and an unsurpassed reputation for customer service. Get your products and services
noticed where WestJet travellers go to find advice, make spending decisions and be inspired—
WestJet Magazine and westjetmagazine.com.
WESTJET MAGAZINE
GENERAL c/o REDPOINT MEDIA & MARKETING SOLUTIONS
ADVERTISING 100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2
T: 1-877-963-9333 ext 0
TM
INQUIRIES
Upload.Check.Send
F: 403-240-9059
advertising@westjetmagazine.com
westjetmagazine.com/advertise
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comYou can also read
