Media data 2018 Attention! - New reader analysis 2017 - Bauverlag
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media data 2018
communication solutions for the target group of
professionel engineers in the building services sector
Attention!
New reader
analysis 2017
www.tab.de
media brand
tab
PRINT tab the trade magazin for the building services sector
1 title portrait page 4 communications solutions for the target group of professional engineers in the building
2 distribution analysis page 6 services sector.
T editorial schedule page 7 However you aim to come into contact with the decision-makers in the building services
P price list page 10 sector – in print, online, digitally or personally – tab the trade magazine for the building
F formats and technical advice page 12 services sector provides you with the right platform in every case.
3–L reader analysis page 14
additional benefit print: advertorial page 16
additional benefit print: combination page 17
additional benefit print: job market page 18
additional benefit print: specialist advertising formats page 19
WEBSITE
1 portrait page 21
N website traffic page 22
P prices and forms of advertising page 23
F formats and technical advice page 24
NEWSLETTER www.tab.de
1 portrait page 26
N distribution page 27
T time schedule page 28
P prices and forms of advertising page 29
F formats and technical advice page 30
additional benefit digital: microsite page 33
additional benefit digital: onlinePLUS page 35
additional benefit digital: online-advertorial page 36
additional benefit digital: ad bundle page 37
additional benefit digital: newsletter takeover page 38
additional benefit digital: specialist advertising formats page 39 tab
additional benefit digital: job market page 40 newsletter tab – the trade magazin for
the building services sector
INDIVIDUAL
DICE@bauverlag page 41
strong brands - your target market page 45 tab forum – forum for
combination discounts page 46 building services professionals
contacts page 47
2
room for print
print
services direct marketing
trade magazines
specials
supplements
exhibition guides
catalogues
special books
digital
events
corporate publishing
3
print
title portrait 1
1 magazine name: tab the trade magazine for the building services sector
2 short profile: As one of the leading magazines in the building services sector, tab
covers the entire spectrum of building services – from the concept
to the serviceable building – and provides insights into fringe areas,
such as electrical engineering, energy monitoring and building
automation. The building services engineers for heating, ventilation,
air conditioning, cooling/refrigeration, sanitary, electrical and energy
engineering mediate between innovation and application, between
industry, design/planning and practice. tab supports these engineers
in their day-to-day work and in their function as professional interface
managers in their interaction with the technical trades and all involved
with the building. In addition to its competent technical content,
tab provides key information on project controlling, documentation,
archiving, available subsidies and legally compliant planning. Thanks
to its optimized distribution, tab provides access to the competent
decision-makers in the sector as well as to the professionals of
tomorrow. tab contains a wide variety of sector-relevant information.
This information is filtered, concentrated and prepared in a clearly
structured form ready to archive.
3 target group: specialist engineers in engineers’ offices and installation companies
4
print
title portrait 1
4 publication frequency: monthly, double issue in July/August 14 page analysis: 2016 = 11 issues
total pages: 936 pages = 100.0 %
5 magazine format: DIN A4 (210 mm wide x 297 mm high) editoral section 752 pages = 80.3 %
advertising section 184 pages = 19.7 %
6 volume/year: 49ht volume 2018 therefrom: situation vacant 8 pages = 4.4 %
bound Inserts 0 pages = 0.0 %
7 sales price: annual subscription national 169.00 € publisher ads 21 pages = 11.4 %
annual subscription abroad 176.00 €
loose inserts 10 copies
single copy 20.00 €
annual online subscription 99.00 €
online student subscription 63.60 € 15 analysis of the content in the editorial section: 752 pages = 100.0 %
air conditioning/ventilation/cooling/refrigeration 142 pages = 18.9%
8 official journal: BTGA Bundesindustrieverband legal matters 98 pages = 13.0%
Technische Gebäudeausrüstung e.V., Bonn energy engineering 95 pages = 12.6%
heating engineering 90 pages = 12.0%
9 memberships: AgLa SHK water engineering 57 pages = 7.6%
IVW events/trade fairs 43 pages = 5.8%
building automation 28 pages = 3.7%
10 publisher: Bauverlag BV GmbH sanitary engineering 28 pages = 3.7%
Avenwedder Str. 55 measurement and control technology 27 pages = 3.6%
33311 Gütersloh electrical engineering/light/security systems 24 pages = 3.2%
Germany fire protection 19 pages = 2.5%
phone: +49 5241 80-41973 study & career 19 pages = 2.5%
www.bauverlag.de building analysis 18 pages = 2.4%
building services software 18 pages = 2.4%
11 publisher: – solar engineering 14 pages = 1.9%
installation 13 pages = 1.7%
12 advertising: Rita Srowig literature 9 pages = 1.2%
Sales Manager International BIM 7 pages = 0.9%
phone: +49 5241 80-2401 acoustics/noise protection 3 pages = 0.4%
fax: +49 5241 80-6066
e-mail: rita.srowig@bauverlag.de
13 editorial department: Dipl.-Chem. Christoph Brauneis
editor in chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
Dipl.-Ing. (FH) Marcus Lauster
phone: +49 5241 80-74286
fax: +49 5241 80-9313
e-mail: marcus.lauster@bauverlag.de
5
print
distribution analysis 2
1 circulation audit: 3.1 distribution by Nielsen areas/german states:
2 circulation analysis: copies per issue copies actually distributed
(July 1st 2016 to June 30st 2017) % copies
Nielsen area I
print run: 12,500 Schleswig-Holstein 3.8 443
Hamburg 1.6 186
copies distributed: 11,775 thereof abroad: 125
Lower Saxony 9.3 1,083
copies sold: 1,915 thereof abroad: 97
Bremen 0.6 70
subscriptions:: 1,901 thereof membership 260 Nielsen area II
copies:
North Rhine Westphalia 19.6 2,283
other sales: 14 Nielsen area IIIa
single copy sales: 1 Hesse 7.2 839
free copies: 9,860 thereof abroad 29 Rhineland-Palatinate 4.8 559
archive and specimen copies: 725 Saarland 1.2 140
Nielsen area IIIb
Baden-Württemberg 12.5 1,456
3 geographic distribution analysis: Nielsen area IV
copies actually distributed Bavaria 14.7 1,713
business regions % copies Nielsen area V
domestic 99.0 11,650 Berlin 3.2 373
Nielsen area VI
abroad 1.0 125
Mecklenburg-Vorpommern 2.5 291
copies actually distributed 100.0 11,775
Brandenburg 4.1 478
Saxony-Anhalt 4.0 466
Nielsen-area VII
Thuringia 3.6 419
Saxony 7.3 850
copies actually distributed 100.0 11,650
6
editorial schedule
print
T
issue dates topics (as per September 2017) product specials trade fairs/events
1/2018 publishing Heating: Heat generation and distribution ventilation and air conditioning 10.-12.01. INDUSTRIAL BUILDING, Essen
January date: Ventilation: Natural ventilation for school buildings engineering
02.01.2018 10.-12.01. CONSTRUCT IT, Essen
Installation: Pipework design for commercial buildings ventilation and air conditioning systems,
advertising Measurement and control technology: Thermostats and apps home ventilation units, filter systems, fans,
deadline: Energy: Willibald-Gluck-Gymnasium - An energy concept for educational air conditioning units
08.12.2017 buildings - evaluation of measurements sanitary + bathrooms
Law & career: 21st century urban construction - facade design as an aspect of fittings, ceramics/bathtubs, shower trays,
sustainability whirltubs/pools, barrier-free bathrooms,
potable water systems
2/2018 publishing Heating: Conversion of a supermarket into residential and commercial units building services software
February date: 02.-04.02. (FCÊVEF&OFSHJF5FDIOJL
with a mini cogeneration system planning and design software,
29.01.2018 Cooling: Cyber security for cooling and air conditioning 4.0 Freiburg
BIM – building information modeling
Sanitation: Sanitary solutions for public baths 06.-08.02. &XPSMEFOFSHZXBUFS Essen
advertising
Water: Drainage solutions for the catering industry fire protection 21.-22.02. 'FVFS5365; Nurnberg
deadline:
05.01.2018 Energy: Energy monitoring at the Louise-Otto-Peter-Berufsschule in
smoke extraction, detection, spinklers
Hockenheim
Law & career: Accessible design with added value
3/2018 publishing Heating: Fascade systems for heating community halls SHK Essen 27.-01.03. INservFM, Frankfurt
March date: Ventilation: New classes of filter according to ISO 16890 Boilers and heat pumps, heating and 06.-09.03. SHK Essen, Essen
28.02.2018 Sanitation: Wellness product solutions for hotel bathrooms cooling systems, system pipework 01.-02.03. (FP5)&3.oFYQP
Building automation: Digitalisation as an aspect of building efficiency Installation, sanitary fittings, products for
advertising DPOHSFTT Offenburg
Light: Networking lighting solutions and lighting management public baths
deadline: 13.-15.03. ENERGY STORAGE
06.02.2018 light+building EUROPE, Dusseldorf
electrical engineering, lightning and 18.-23.03. Light+Building, Frankfurt
surge protection, lighting technology LED
illumination, building automation
smart buildings
4/2018 publishing Heating: Is electric heating experiencing a renaissance? Possibilities and IFH/Intherm 10.-13.04. IFH/Intherm, Nurnberg
April date: challenges heating technology, heat generator 23.-27.04. HANNOVER MESSE, Hanover
28.03.2018 Ventilation: Ventilation systems for apartment buildings Renewable energy, sanitation, 23.-27.04. Energy HANNOVER MESSE,
Water: Roof drainage in the Hanover Museum of Art ventilation Hanover
advertising
deadline: Electro: Personal electricity usage and tenant electrical projects energy
06.03.2018 Energy: Heat recovery for industry
renewable energy, cogeneration, CHP,
contracting
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality
7
issue dates topics (as per September 2017 product specials trade fairs/events
5/2018 publishing Heating: Radiant ceiling heat for a church (the evangelisch-reformierte church water 11.-15.06. CeBIT, Hanover
May date: in Hanover) drainage, pipe systems, installation, use of
27.04.2018
Ventilation: Ventilation solutions with heat recovery rainwater, use of grey water, water treat-
advertising Air conditioning: Humidification and hygiene ment, roof drainage
deadline: Building automation: Holistic planning for building automation in e.g.
05.04.2018 hospitals measurement, regulation, control
Energy: Energy-efficient technologies as part of HVAC planning control components, heating control,
ventilation control, light control, controlling
systems via apps
6/2018 publishing Heating: Heat distribution in office buildings - coordinating visual appearance solar 20.- 22.06. The smarter E Europe -
June date: and thermal properties photovoltaics, battery storage, solar facades, Intersolar Europe /
28.05.2018 Ventilation: Construct smoke extraction fans ess Europe / EM-
solar regulators, solar thermal systems, solar
Installation: Installation technology during transformation of a barracks into Power Europe /
advertising storage units Power2Drive Europe,
an educational campus
deadline: sanitation - bathroom fittings Munich
MCT: Hydraulic balance
02.05.2018 sanitation ceramics, bathtubs and shower
Energy: Storage technologies and areas of application
Solar: Investigate PV systems between 500 kW and 1 MW - determine issues tubs, shower gutters, barrier-free bathroom
with thin film solar cells design, public sanitation rooms
7–8/2018 publishing Heating: Sizing of large surface heating systems fittings
July/ date: Ventilation: Ventilation technology in residential developments with privately sanitary fittings, potable water hygiene,
August 23.07.2018
owned units heating controllers, fittings,
advertising Air conditioning: Air conditioning solutions installation technology, pumps
deadline: Water: Pressure maintenance and degassing for supplying heat to operational
29.06.2018 premises (e.g. by Eon) heating: heat distribution
Energy: Regenerative energy projects heat distribution, heat storage, radiators
and surface heating, bathroom radiators,
thermostats
9/2018 publishing Heating: Meet heating demands using time limited solutions (rental devices) building automation and safety 25.-28.09. security, Essen
September date: Ventilation: Facade ventilation bus systems, room and home automation
29.08.2018
Sanitation: Sanitary furnishings for office buildings individual room control, visualization,
advertising Measurement and control technology (MCT): Increase efficiency using MCT access systems
dealine: Energy: Energy optimisation for building construction
07.08.2018 water treatment
heating water processing, drinking water
hygiene, drinking water disinfection, sample-
taking systems, pipe systems
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
8
issue dates topics (as per September 2017) product specials trade fairs/events
10/2018 publishing Heating: Use of a large heat pump Chillventa/cooling/air conditioning 16.-18.10 Chillventa, Nurnberg
October date: Cooling: Coolants for the future centralised devices, air conditioning ceilings 23.-26.10. interbad, Stuttgart
26.09.2018
Ventilation: Ventilation technology for apartment building construction split devices, refrigeration — generation and
advertising Water: Water technology in a swimming pool distribution, industrial air conditioning, large-
deadline: Conveyance: Lift in Part Tower, Zug scale heat pumps
04.09.2018
installation
installation technology, fittings, system sepa-
rators, installation pipes, pipe mountings
11/2018 publishing Heating: Heat exchanger in use GET Nord 06.-08.11. belektro, Berlin
November date: Air conditioning: Cabling for air conditioning systems Monitoring of energy systems, heating, 22.-24.11. GET Nord, Hamburg
30.10.2018
Water: Drainage for a high rack warehouse (this example in Balingen) electro, sanitation, ventilation
advertising Measurement and control technology (MCT): MCT to increase efficiency of
deadline: heating systems energy
08.10.2018 CHP, geothermal energy, energy meters,
monitoring, certification
12/2018 publishing Heating: Residential building transfer stations heating — heat generators 27.-29.11. SPS IPC Drives, Nurnberg
December date: Ventilation: Ventilation solutions for property construction heating boiler, wood and pellet boilers,
28.11.2018 Water: Water preparation for a heating system heating pumps, heat pumps, combination
Electro: Electrical installation with a bus system devices for heating and cooling
advertising
deadline:
05.11.2018 measurement systems
measurement devices, thermography
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality
9
New
Circulation:
12,500
copies
prices, valid from1 October 2017
st
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
special position: inside front cover and inside back cover € 445.00
format width x height mm b/w colour back cover € 865.00
2/1 page 200 x 270 each page 8,640.00 11,745.00 other prescribed positions:: 10 % of basic b/w rate
1/1 page 188 x 270 4,320.00 5,940.00
colour: per special colour € 1,020.00
3/4 page horizontal 188 x 203 3,245.00 4,865.00
upright 140 x 270 formats: ads bleeding over the printing area, bleed ads:
2/3 page horizontal 186 x 180 2,885.00 4,505.00 2/1 page € 1,290.00
upright 124 x 270 1/1 page € 655.00
1/2 page horizontal 188 x 135 2,160.00 3,780.00 1/2 page and smaller € 325.00
upright 92 x 270
All charges are discountable.
Juniorpage 135 x 188
1/3 page horizontal 188 x 90 1,460.00 3,080.00 3 discounts: published within 12 months
upright 60 x 270 (Insertionsjahr, Beginn mit dem Erscheinen der ersten Anzeige)
1/4 page horizontal 188 x 70 1,110.00 2,730.00 3 times 3% 3 pages 5%
2-col. 92 x 135 6 times 5% 6 pages 10 %
upright 44 x 270 12 times 10 % 12 pages 15 %
18 times 15 % 18 pages 20 %
1/8 page horizontal 188 x 35 565.00 2,185.00
24 times 20 % 24 pages 25 %
2-col. 92 x 67
All prices are subject to statutory VAT. Please find the general terms and conditions at: crossmedia discount
www.bauverlag.de/downloads/agbs_en.pdf Discounts for print and online advertising and crossmedia advertising
campaigns on request.
Bauverlag Combination
Combination discount for combining the magazines of Bauverlag.
Please refer to “combination discounts” on page 46.
Loose inserts and technical costs are not discountable.
10New
Circulation:
12,500
copies
prices, valid from1 October 2017
st
print
P
4 classified ads: (not discountable) glued ad media:
situations vacant b/w single-column/45 mm wide € 3. price ‰
situations vacant colour
si single-column/45 mm wide € 3. postcard € 70.00
situations wanted single-column/45 mm wide € 1. product samples on request
box number fee € 6.0 Technical costs are not eligible for commission and are not dis-
countable.
From a print value of 580,00 €, your job posting will be displayed required delivery quantity: 12,800 copies
online at www.tab.de for free. delivery address: Merkur Logistics GmbH
Römerstr. 49
33758 Schloß Holte-Stukenbrock
5 special ad types: bound inserts: Germany
2 pages € 4,325.00 delivery memo: for “tab” issue …
4 pages € 7,735.00
6 pages € 11,665.00 For further information about special ad types please note
8 pages € 15,125.00 the pages „addtional benefit print“.
(others on request)
We should be happy to compile an individual offer for you
discounts as per scale of discount 1 sheet = 1/1 ad page – ring us or send us an e-mail.
please supply bound inserts in untrimmed format of 216 mm wide
and 286 mm high (four pages and more: folded).
required delivery quantity: 12,800 copies 6 contact: Rita Srowig
delivery address: Druckerei und Verlag Sales Manager International
Peter Pomp GmbH phone: +49 5241 80-2401
Gabelsbergerstraße 4 fax: +49 5241 80-6066
46238 Bottrop e-mail: rita.srowig@bauverlag.de
Germany
delivery memo: for “tab” issue … 7 terms of payment: Net invoice value within 30 days following the date of the invoice,
VAT ID No. DE 813382417
loose inserts: (not discountable)
maximum size 205 x 290 mm Bauverlag BV GmbH, Gütersloh
weight of loose insert price ‰ Deutsche Bank Berlin (Bank code 100 700 00) A/C No. 06 94 653
up to 25 g and 2 mm thickness € 300.00 IBAN: DE 45 100 700 00 0069465300
(higher weights and thicknesses on request) SWIFT: DEUTDEBBXXX
for selected circulation: selection costs per selection € 110.00
required delivery quantity: 12,800 copies
delivery address: Merkur Logistics GmbH
Römerstr. 49
33758 Schloß Holte-Stukenbrock
Germany
delivery memo: for “tab” issue …
11formats and technical advice
print
F
1 magazine format: DIN A4 (210 mm wide x 297 mm high; 5 colours: Please make sure that the colour range always contains
untrimmed: 216 mm wide x 303 mm high) cyan, magenta, yellow and black. Colours which do not
printing area: 188 mm wide x 270 mm high require their own printing block must be marked as four-
4 columns, each 45 mm colour separations.
Colour mode: CMYK. With RGB, colour differences result..
2 printing and binding methods: offset printing, adhesive binding
6 proof: With every data delivery, please enclose an 1:1 laser prin-
3 data transfer: we accept the following data media: CD-ROM, DVD
tout for checking the layout and text. For all contract-proof
transfer by FTP: on request
ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
by e-mail (up to 10MB): order.management@bauverlag.de
are required. The colour profile is iso coated v2 300 %. If
For larger volumes of data, please contact: no proofs are provided, the publisher assumes absolutely no
Natika Kadi, phone: +49 5241 80-2175 liability for colour shifts/variations in the print image.
4 data formats: Please send your ad data as PDF data files with embedded 7 data archiving: All data files sent to us must be copies; for back-up
fonts, CMYK colour space or spot colours and 300 dpi purpo- ses, you should store originals until publication of
resolution. Alternatively you can send us an EPS file with the respective issue. The documents and indexes must have
fonts converted to paths and 300 dpi resolution or a TIFF a unique order and page designation.
file in CMYK colour space with 600 dpi resolution. If possible, please avoid special symbols, blanks and umlauts
Please note that for open files we may charge editing costs in your data file names. Please ensure that you supply all
depending on the work required. elements used. This applies particularly to photos/figures
If possible, please use only PostScript fonts from the Adobe and fonts embedded in EPS graphics.
or Linotype Library. If you use any other or modified fonts, Data are archived; repeats without changes are therefore
please advise us accordingly. For reasons relating to licensing generally possible. However, we do not provide a data
laws, you may not supply fonts to us. If we do not have the guarantee.
font used, you must convert the text section concerned into
8 guarantee: The printers working for us can only expose what is stored
character codes with a graphic program and integrate it as a
on the data media delivered by you. We cannot accept
graphic into your document. In such cases, please consult us.
liability for any deviations in texts, illustrations and colours..
9 contact: Natika Kadi
phone: +49 5241 80-2175
e-mail: order.management@bauverlag.de
12formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 188 x 270 124 x 270 188 x 174 92 x 270 135 x 188 188 x 135 60 x 270 188 x 90 44 x 270 188 x 67 92 x 135
in mm
bleed size (additionally 3 mm trim on each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 134 x 297 210 x 194 102 x 297 145 x 202 210 x 150 70 x 297 210 x 105 54 x 297 210 x 82 102 x 150
in mm
13print
reader analysis
3--
1.1 sectors/branches/company types job areaposition in the organization
recipient group percentage of readers determined percentage of readers determined
% projection (approx.) % projection (approx.)
HVAC planners . ,93 owner/co-owner/management . ,43
architects and engineering offices . ,309 department/group manager . ,6
HVAC planning departments of industry, . ,7 technical employee . ,7
trade and commerce
other employee .
HVAC planning departments of the public authorities .
. 11,775
companies involved with the installation of technical . 1
equipment
plant engineering and construction . 7 executed planning services
craft .
percentage of readers determined
research, development technical colleges . 2
% projection (approx.)
other, no details . ,013
11,775 energy engineeringsolar engineering . ,89
.
heating engineering . ,877
sanitary engineering . ,866
water engineering . ,689
size of the business unit air conditioning/ventilation . ,18
fire protection . ,0
by employees percentage of readers determined building automationmeasurement and control technology . ,370
% projection (approx.)
electrical engineering/security systems . ,81
. 8,949
employees refrigeration . ,346
employees . 907 safety andcommunication technology . ,10
employees . 648 elevator technology . ,62
and more employees . 1,024 construction planning (general) . 1
no details 247 kitchen andlaboratory technology .
.
. 11,775 several responses .0 ,75copies)
14additional benefit print
print
services direct marketing
trade magazines
specials
supplements
exhibition guides
catalogues
special books
digital
events
corporate publishing
15additional benefit print
advertorial
advertorial
When you have a little more to say …
… the advertorial is your first choice. Present your company or your
new product in detail – in the Look & Feel section of tab and therefore
(at the first glance) as a feature of the editorial reporting.
It’s this simple:
1. you book the advertorial of your choice
2. you supply your texts and images until one week before advertising
deadline
3. we set your content in the layout of tab
4. yougivethefinalapprovaltoyouradvertorial
And the best thing about it:
The design s already included when you book your advertorial!
price: advertorial 1/1 page 5,940.00 €
advertorial 1/2 page 3,780.00 €
further formats on request
Rita Srowig
Sales Manager International
phone: +49 5241 80-2401
fax: +49 5241 80-6066
e-mail: rita.srowig@bauverlag.de
16additional benefit print
combination
The optimum combination for building services
tab the trade magazin for the A powerful advertising trio
building services sector
print run: 12,500 copies With tab the magazine for professionals in the building services sector,
www.tab.de SHK Profi and KKA Kälte Klima Aktuell, you reach the designers in building
services as well as decision-makers in the sanitation, HVAC and
refrigeration engineering sectors. We work with you to develop crossmedia
SHK Profi communication solutions – be it in print, online or at events. With this
combination for building services, we bring you into contact with your
print run: 30,000 copies
target groups.
www.SHK-Profi.de
Profit from the attractive block and combination discounts –
for print and online!
KKA Kälte Klima Aktuell
print run: 4,000 copies
www.KKA-online.info
17additional benefit print
job market
Successful recruiting...
...with a vacancy posting in tab.
Your benefits:
tprint circulation of 12,500 copies
tfrom a print value of 580,00 €, your job posting will be displayed
online at www.tab.de for free
ttarget group: specialist engineers in engineers’ offices and installation
companies
ttargeted communication with your audience - much less scattering loss
than in daily newspapers
toption to combine all of Bauverlag‘s magazines, newsletters and
websites, which offers a considerable price advantage
Information about recruitment postings can be found in the price list on
page 11.
I can happily make you an offer for a personalised job vacancy posting -
contact me!
Nicole Euler
Sales Manager
phone: +49 5241 80-75019
e-mail: stellenmarkt@bauverlag.de
18additional benefit print
specialist advertising formats
Looking to draw a particular kind of attention?!
We can implement a variety of attractive special advertising formats with tab to suit your communication needs!
For example...
...sleeve ...altar fold ...attached samples
...cover page fold-out ...or as a personalised AdSpecial!
We can also offer you other attractive specialist advertising formats in tab. Request a personalised offer now:
Rita Srowig
Sales Manager International
phone: +49 5241 80-2401
fax: +49 5241 80-6066
e-mail: rita.srowig@bauverlag.de
19room for GLJLWDO
services direct marketing
GLJLWDO
websites
newsletter
DSSV
microsites
webLQDUV
e-magazines
product databases
print
events
corporate publishing
20website
portrait 1
1 website: www.tab.de
2 short profile: More and more professional engineers are using the internet in
their day-to-day work. tab.de complements the core competence
of the print issue and provides the readers with an additional and
highly useful interactive component. Like the print issue, the online
version of tab the trade magazine for the building services sector
focuses on practical information for the day-to-day work of the
professional engineer. This information is provided in a competent,
focussed and application-oriented form. In combination with tab
the trade magazine for the building services sector, tab.de provides
a platform dedicated to the target group with cross-media synergies
for advertisers and their advertising campaigns.
3 target group: HVAC planners
4 publisher: Bauverlag BV GmbH
contact editorial department:
Dipl.-Chem. Christoph Brauneis
editor in chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
Dipl.-Ing. (FH) Marcus Lauster
phone: +49 5241 80-74286
fax: +49 5241 80-9313
e-mail: marcus.lauster@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel-gase-jochens@bauverlag.de
21website
website traffic N
1 traffic audit: -
2 website traffic: page impressions: 19,930
visits: 11,541
unique user: 9,837
(source: Google Analytics; average per month July 2016 - June 2017)
22website
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices per month €
fullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 585.00
fullsize banner topic channel 468 x 60 100 kB 320.00
superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 675.00
skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 810.00
skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 890.00
wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 945.00
wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 1,045.00
half page complete website, in rotation with max. 2 others 300 x 600 100 kB 1,080.00
half page sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 1,185.00
medium rectangle complete website 300 x 250 100 kB 945.00
wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,215.00
expandable Wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,350.00
layer ad website individual (with frequency capping) 100 kB 1,390.00
video complete website, in rotation with max. 2 others 300 x 250 100 kB 945.00
situations vacant TGA job market individual 100 kB 595.00
All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT.
Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
staggered repeat discount
3 months 5%
6 months 10 %
12 months 15 %
3 special advertising formats: additional options
wallpaper: coloured, clickable background 30 % additional charge
For further information about special ad types please note the pages „addtional benefit digital“. We should be happy to compile an individual offer for you – ring us or send us an e-mail.
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
e-mail: axel.gase-jochens@bauverlag.de
23formats and technical advice
website
F
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect -Tag 2 delivery address: please send your banner to order.management@bauverlag.de
weight: max. 100 kB per banner
3 delivery time: 4 days before the launch of the campaign
The kB specified for each advertising form are maximum sizes for These lead times give both of us sufficient time to test the formats
the total volume of all data defining the advertising medium and to ensure reliable delivery of the campaign. Otherwise, we
(incl.reload files, sniffer code, images, flash, etc.). can bear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta
additional information for flash banner: information:
v The swf-file should support the clickTAG variable: On any click, v booked site
Flash ads should redirect to the URL specified in the clickTAG v customer name
argument; there should be no other redirection in between. The v order number
variable name must be spelled. “clickTAG” (upper-case TAG; no v click URL
space between click and TAG) and not “click tag,” “Click Tag,” v contact person for inquiries
or any other form.
v Please provide us a alternative GIF- or JPG- file as a fallback- 4 contact: If you have any technical queries, please contact:
image, which will be delivered to the users which have not Natika Kadi
installed a Flash Plug-in. phone: +49 5241 80-2175
v Please do not use more then 24 frames per sec., e-mail: order.management@bauverlag.de
we recommend to use a frame rate of 12 frames per sec..
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
On request you will get a reporting about ad-impressions
and ad-clicks.
24website
formats and technical advice F
forms of advertising
format fullsize banner superbanner skyscraper wide skyscraper half page
width x height 468 x 60 728 x 90 120 x 600 160 x 600 300 x 600
in pixel
format medium rectangle wallpaper expandable wallpaper layer ad
width x height 300 x 250 728 x 90 + 120 x 600 728 x 90 + on request
in pixel 120 x 600 (300 x 600)
Please see our notes on data formats and programming.
25newsletter
portrait 1
1 name: tab newsletter
2 short profile: The tab newsletter informs specialist engineers in engineers’ offices
and installation companies by e-mail with news from the sector. The
latest reports and articles from the printed issue keep professional
engineers up to date once a month
3 target group: professional engineers in building services
4 publication frequency: bimonthly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Dipl.- Chem. Christoph Brauneis
editor in chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
Dipl.-Ing. (FH) Marcus Lauster
phone: +49 5241 80-74286
fax: +49 5241 80-9313
e-mail: marcus.lauster@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
26newsletter
distribution N
1 recipients: the tab newsletter reaches specialist engineers in engineers’ offices
and installation companies
2 circulation: 6,240 recipients
openingrate: 53.93 %
(dated November2017)
27newsletter
time schedule T
issue publishing date booking deadline topic trade fairs/events issue publishing date booking deadline topic trade fairs/events
01/2018 09.01.2018 02.01.2018 INDUSTRY BUILDING, 13/2018 10.07.2018 04.07.2018
CONSTRUCT IT
23.01.2018 building Gebäude.Energie.Technik 14/2018 24.07.2018 18.07.2018 sanitary
02/2018 16.01.2018
automation E-world energy & water
FeuerTRUTZ
15/2018 07.08.2018 01.08.2018
03/2018 08.02.2018 02.02.2018
16/2018 23.08.2018 17.08.2018 software/ security
04/2018 22.02.2018 16.02.2018 SHK Essen INservFM
apps
SHK Essen 17/2018 06.09.2018 31.08.2018
05/2018 05.03.2018 27.02.2018
GeoTHERM
ENERGY STORAGE
18/2018 18.09.2018 12.09.2018 security
06/2018 15.03.2018 09.03.2018 Light+Building Light+Building
19/2018 09.10.2018 02.10.2018 Chillventa Chillventa
07/2018 05.04.2018 28.03.2018 IFH/Intherm
19.04.2018 Energy / 20/2018 22.10.2018 16.10.2018 interbad
08/2018 13.04.2018
Hannover Messe
21/2018 06.11.2018 31.10.2018 belektro
09/2018 03.05.2018 26.04.2018
22/2018 20.11.2018 14.11.2018 GET Nord GET Nord
10/2018 17.05.2018 11.05.2018 cooling & CeBIT SPS IPC Drives
ventilation
23/2018 06.12.2018 30.11.2018
11/2018 05.06.2018 30.05.2018
24/2018 18.12.2018 12.12.2018 heating
12/2018 18.06.2018 12.06.2018 Intersolar Intersolar
28newsletter
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices per month €
fullsize banner content 468 x 60 50 kB 465.00
skyscraper next to the content 120 x 600 50 kB 555.00
wide skyscraper next to the content 160 x 600 50 kB 710.00
headline
+ up to 500 characters
text ad premium UFYUBEJOUIFOFXTMFUUFS 50 kB 640.00
+ 1 image
content
+ link
headline
+ up to 500 characters
text ad content 50 kB 555.00
+ 1 image
+ link
headline
+ up to 500 characters
text ad PLUS content + 1 image 50 kB 975.00
+ link
+ response-form
situations vacant content individual 50 kB 545.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts:: published within 12 months
staggered repeat discount
3 months 5%
6 months 10 %
12 months 15 %
29newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
2 formats: HTML or text
3 delivery address: Please send the advertising material for your campaign to:
order.management@bauverlag.de
4 delivery deadline: 4 working days prior to beginning of the campaign. These lead
times give both of us sufficient time to test the formats and to
ensure reliable delivery of the campaign. Otherwise, we can
bear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta
information:
With delivery we require the following meta-details:
– booked Newsletter
– customer name
– click-URL
– contact person for inquiries
Reporting: on request you will get a reporting about the ope-
ning rate and ad-clicks.
5 contact person: If you have any technical queries, please contact
Natika Kadi
phone: +49 5241 80-2175
e-mail: order.management@bauverlag.de
30newsletter
formats and technical advice F
format
fullsize banner skyscraper wide skyscraper text ad text ad PLUS
width x height
in pixel 468 x 60 120 x 600 160 x 600 headline headline
+ up to 500 characters + up to 500 characters
+ 1 image + 1 image
+ link + link
+ response-form
31DGGLWLRQDOEHQHȌWGLJLWDO
services direct marketing
GLJLWDO
websites
newsletter
DSSV
microsites
webLQDUV
e-magazines
product databases
print
events
corporate publishing
32additional benefit digital
microsite
microsite
A microsite is a compact website with its own navigation within the website
www.tab.de.
You have got the possibility to present your advertising message
• detailed,
• clearly and
• in pleasent design
At once you profit by the direct contact to your target group professional
engineers in building services.
Use the microsite
• as main advertising medium of your online campaign
• as part of your crossmedia package
• as special on a specific topic (for this we are your exclusive partner)
• for a product launch
Every microsite will be promoted according to prior agreement with you via
i
• online-teaser/banner on www.tab.de
• tab newsletter
• advertisement in the print issue tab
You will deliver headlines, text, images, charts, videos, contact details etc.
Please request our microsite specificcations. We recommend a runtime of at least 3 months for a microsite.
Price for a microsite with up to 5 navigation points, runtime 3 months: € 7,045.00
All prices are subject to statutory VAT.
33additional benefit digital
microsite
Would you like your microsite to be more comprehensive?
Would you like our editorial team to create text, images, and graphics?
Would you like your microsite to ‘come alive’ and tell a story (digital storytelling)?
Then, make use of DICE@bauverlag.de’s know-how, Bauverlag‘s Intelligent Media Solutions Agency.
We would be happy to advise you and make you an individual offer.
Tobias Fedeler
Head of DICE@bauverlag
phone: +49 5241 80-89165
e-mail: tobias.fedeler@bauverlag.de
34additional benefit digital
onlinePLUS
onlinePLUS
Flesh out trade articles and product announcements about your company or products
that are to be published in print or digitally with additional online content.
We offer the following extra information:
• additional images and diagrams
• videos (e.g. product videos, montages, corporate image films)
. PDF downloads (brochures, product information documents, flyers, etc.)
• links to further information at your website
In print articles, we refer to additional content at the end of the post, in an eye-catching box.
The added value draws attention: The onlinePLUS posts are some of the most-clicked posts during
the months that they are published.
price: € 980.00
Requirement: editorial article or booked advertorial
All prices are subject to statutory VAT.
35additional benefit digital
online-advertorial
online-advertorial
The online-advertorial* as a form of native advertising offers you the
oppor-tunity to communicate your specialist information to your target
audience with an editorial look and feel.
Every online-advertorial is composed of at least two elements:
• the actual ad (catchline, text, image(s), even videos and PDFs as well as a
link to a landing page of your choice)
• an ad teaser (catchline, text and image)
price (display time 4 weeks): € 1,350.00
It is also possible to place additional teasers in the newsletter or in combi-
nation with banner formats. We would be happy to calculate a personalised
offer for you.
* Each online-advertorial is indicated to be an advertisement
All prices are subject to statutory VAT.
36additional benefit digital
ad bundle
aEbVOEMF
Be flexible and benefit from a high level of visibility on the website with the
Ad Bundle.
You provide us with advertising material in the form of a super banner, a
skyscraper and a medium rectangle 3, which will be displayed alternately
according to availability, whereby parallel distribution is excluded.
Price (display time 4 weeks): é810.
All prices are subject to statutory VAT.
37additional benefit digital
newsletter takeover
newsletter takeover
Would you like to communicate more to our newsletter recipients than will
fit in a text ad?
Then simply “take over” the newsletter as an exclusive partner and occupy
all of the ad space in the newsletter.
Use up to 4 text ads for valuable information in bite-sized chunks and
bene-fit from branding spaces, including up to 3 fullsize banners and a
skyscraper.
Package price for one edition: € 4,165.00
Booking subject to availability, not available immediately before industry trade shows.
All prices are subject to statutory VAT.
38additional benefit digital
specialist advertising formats
Looking to draw a particular kind of attention!?
We can implement a variety of attractive special advertising formats at www.tab.de or in the tab newsletter to suit your communication needs!
For example…
...wallpaper with coloured, clickable background, ...sleeve ad
We can also make other attractive specialist advertising formats possible for you. Request a personalised offer now:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
39additional benefit digital
job advertisements
Successful recruiting…
… with a vacancy posting on www.tab.de or in the tab newsletter!
our benefits:
. up-to-date communication via the website www.tab.de or via the tab newsletter
. targeted communication with your audience professional engineers in building services
. targeted communication with your audience - much less scattering loss than in daily newspapers
. option to combine all of Bauverlag’s magazines, newsletters and websites, which offers a considerable price
advantage
Information about recruitment postings on the website and in the newsletters can be found in the respective
price lists.
I can happily make you an offer for a personalised job vacancy posting - contact me!
Nicole Euler
Sales Manager
phone: +49 5241 80-75019
e-mail: stellenmarkt@bauverlag.de
40Intelligent Media Solutions Agency
»WE OFFER COMPLETE PROJECT MANAGEMENT
OF PUBLICATION PROJECTS AND EVENTS
IN THE CONSTRUCTION INDUSTRY!«
As an agency of Bauverlag we see ourselves as a partner for What makes us unique?
know-how and communication for Content Marketing and expertise in the sector: our-construction know-how
Events in the construction sector. We are in touch with the we know the target groups
dynamic developments within the sector and actively make the Bauverlag comprehensive network
use of them – working with you.
Communication experts, event managers, media designers
and IT specialists all make up the DICE@bauverlag team.
Together with our customers, we produce creative and intel-
ligent communication and marketing solutions – from classic
corporate publishing and event management to integrated
planning of campaigns.
42our components
Intelligent Media Solutions Agency
consulting
strategy und conception
creation
project management
digital
implementation
digital storytelling
performance review
websites events
advancement
microsites specialist events
360° photography fairs, conferences and
video/moving image congresses
webinar roadshows
speed datings
excursions
delegation trips
clients trips
awards
design
media design
editorial design content
web design corporate publishing
participation to design awards content marketing
storytelling
intelligent media solutions technical paper
intelligent campaign conception case studies
event promotion interviews
ad specials
mailings
video/moving image
43»WE DEVELOP SOLUTIONS
FOR YOUR COMMUNICATIONS NEEDS!«
Tell us about your ideas and concerns. Because knowing and All components are matched to each other in terms of time,
understanding exactly what your requirements are, we can content and design. That’s how a perfect piece of architec-
offer you effective consulting. That way, we can support ture is created: your intelligent media solution!
you on projects as a partner on equal terms, and comple-
te them successfully. Consulting with us includes not just a
clear briefing at the start, but also controlling and feedback
after completion of the campaign. Because for us commu-
nication has been successful only when you have achieved CONTACT
your goals. Tobias Fedeler
Head of DICE@bauverlag
We make it possible to combine good content offering value phone: +49 5241 80-89165
to the user with the right design in print and digital form. e-mail: Tobias.Fedeler@bauverlag.de
Your message will be experienced live at events. DICE.bauverlag.de
44Ttrong Crands – Zour Uarget Hroups
www.bauverlag.de
*average per month analysis of Bauverlag B7 GmbH
Brchitecture
DBZ Deutsche BauZeitschrift
Bauwelt
contacts print Bnd digital: * Donstruction
5HIS
tunnel
contacts print Bnd digital: *
Cuilding Naterials
AT International
recovery – Recycling Worldwide
BFT International Draft
ZJ Ziegelindustrie International bauhandwerk
ZKG Zement Kalk Gips dach+holzbau
contacts print Bnd digital: 62 864* metallbau
SHK Profi
KKA Kälte Klima Aktuell
contacts print Tnd digital: *
Seal Fstate
FACILITY MANAGEMENT Uechnical Cuilding Tervices
BundesBauBlatt tab Das Fachmedium der TGA-Branche
contacts print Bnd digital: * contacts print Bnd digital: *
45combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts ....................................................................... 3 % discount
bauhandwerk from 6 adverts ....................................................................... 5 % discount
Bauwelt from 12 adverts ..................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts ..................................................................... 15 % discount
from 24 adverts ..................................................................... 20 % discount
BRANDSCHUTZ from 48 adverts ..................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages ......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages ....................................................................... 10 % discount
from 12 pages ....................................................................... 15 % discount
FACILITY MANAGEMENT
from 18 pages ....................................................................... 20 % discount
KKA Kälte Klima Aktuell from 24 pages ....................................................................... 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG INTERNATIONAL Cement Lime Gypsum
46contacts
*OUFSOBUJPOBM4BMFT %JHJUBM4BMFT
Sales Manager International )FBEPG4BMFT
Rita Srowig "YFM(BTF+PDIFOT
Bauverlag BV GmbH #BVWFSMBH#7(NC)
Avenwedder Straße 55 "WFOXFEEFS4USBF
33311 Gütersloh (àUFSTMPI
Germany (FSNBOZ
phone: +49 5241 80-2401 QIPOF
fax: +49 5241-80-6066 GBY
e-mail: rita.srowig@bauverlag.de FNBJMBYFMHBTFKPDIFOT!CBVWFSMBHEF
France, Belgium, Luxembourg
Marc Jouanny TelesBMFT
International Media Press & Marketing
16, rue Saint Ambroise 4BMFT.BOBHFS
75011 Paris job market
Nicole Euler
phone: +33 1 43553397
#BVWFSMBH#7(NC)
fax: +33 1 43556183
"WFOXFEEFS4USBF
mobil: +33 608 975057
(àUFSTMPI
e-mail: marc-jouanny@wanadoo.fr
Germany
phone 75019
Italy
fBY 6926
Ediconsult Internazionale S.r.l.
emBJM:stellenmarkt!CBVWFSMBHEF
Signora Paola Pedevilla
Piazza Fontane Marose, 3
16123 Genova
phone: +39 010 583684
fax: +39 010 566578
e-mail: costruzioni@ediconsult.com
USA, Canada
D.A. Fox Advertising Sales
5 Penn Plaza, 19th Floor
New York, NY 10001
phone: +1 212 896-3881
e-mail: detleffox@comcast.net
We will support your mediaplannings – just give us a call or send us an e-mail!
47You can also read
