Media data 2021 - www.tab.de communication solutions for the target group of professionel engineers in the building services sector - Bauverlag
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media data 2021
communication solutions for the target group of
professionel engineers in the building services sector
www.tab.de
media brand
tab
PRINT tab the trade magazin for the building services sector
1 title portrait page 3 communications solutions for the target group of professional engineers in the building
2 distribution analysis page 5 services sector.
T editorial schedule page 6 However you aim to come into contact with the decision-makers in the building services
Building service equipment for climate protection sector – in print, online, digitally or personally – tab – the trade magazine for the building
– an initiative of tab page 9 services sector provides you with the right platform in every case.
P prices page 10
F formats and technical advice page 12
3–L reader analysis page 14
additional benefit print: product highlight page 15
WEBSITE
1 portrait page 16
N website traffic page 17
P prices and forms of advertising page 18
F formats and technical advice page 19
NEWSLETTER www.tab.de
1 portrait page 21
N distribution page 22
T time schedule page 23
P prices and forms of advertising page 24
F formats and technical advice page 25
additional benefit digital: online-advertorial page 27
additional benefit digital: communication package page 28
tab
tab the trade magazin for the
INDIVIDUAL newsletter
building services sector
dice@bauverlag page 29
bauverlag web seminars page 31
combination discounts page 32
contacts page 33 tab Fachforum – forum for
building services professionals
2
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title portrait 1
1 magazine name: tab the trade magazine for the building services sector
2 short profile: s one of the leading magazines in the building services sector, tab
A
covers the entire spectrum of building services – from the concept
to the serviceable building – and provides insights into fringe areas,
such as electrical engineering, energy monitoring and building
automation. The building services engineers for heating, ventilation,
air conditioning, cooling/refrigeration, sanitary, electrical and energy
engineering mediate between innovation and application, between
industry, design/planning and practice. tab supports these engineers
in their day-to-day work and in their function as professional interface
managers in their interaction with the technical trades and all involved
with the building. In addition to its competent technical content,
tab provides key information on project controlling, documentation,
archiving, available subsidies and legally compliant planning. Thanks
to its optimized distribution, tab provides access to the competent
decision-makers in the sector as well as to the professionals of
tomorrow. tab contains a wide variety of sector-relevant information.
This information is filtered, concentrated and prepared in a clearly
structured form ready to archive.
3 target group: specialist engineers in engineers’ offices and installation companies
3
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title portrait 1
4 publication frequency: 10 issues, double issue in January/February and July/August 14 page analysis: 2019 = 11 issues
total pages: 911 pages = 100.0 %
5 magazine format: DIN A4 (210 mm wide x 297 mm high) editoral section 744 pages = 81.7 %
advertising section 167 pages = 18.3 %
6 volume/year: 51st volume 2021
therefrom: situation vacant 4 pages = 2.4 %
7 sales price: annual subscription national € 179.00 bound Inserts 9 pages = 5.4 %
annual subscription abroad € 191.00 publisher ads 35 pages = 21.0 %
single copy € 22.00 loose inserts 7 copies
annual online subscription € 120.00
online student subscription € 79.00 15 analysis of the content in the editorial section: 744 pages = 100.0 %
Further information is available at www.bauverlag-shop.de. news 97 pages = 13.0 %
heating engineering 88 pages = 11.8 %
8 official journal: BTGA Bundesindustrieverband air conditioning/ventilation/cooling/refrigeration 67 pages = 9.0 %
Technische Gebäudeausrüstung e.V., Bonn building analysis 52 pages = 7.0 %
dates & trade fairs 49 pages = 6.6 %
9 memberships: IVW law & profession 47 pages = 6.3 %
energy engineering 44 pages = 5.9 %
10 publisher: Bauverlag BV GmbH water engineering 43 pages = 5.8 %
Avenwedder Str. 55 building automation 39 pages = 5.2 %
33311 Gütersloh sanitary engineering 38 pages = 5.1 %
Germany BTGA 37 pages = 5.0 %
www.bauverlag.de study & career 21 pages = 2.8 %
11 publisher: Michael Voss measurement and control technology 18 pages = 2.4 %
electrical engineering 18 pages = 2.4 %
12 advertising: Michael Voss installation 16 pages = 2.2 %
Director Market Strategies & Sales fire protection 14 pages = 1.9 %
software engineering 14 pages = 1.9 %
13 editorial department: Dipl.-Chem. Christoph Brauneis solar technology 13 pages = 1.7 %
Editor-in-Chief conveying technology 7 pages = 0.9 %
phone: +49 5241 80-75029 lighting engineering 7 pages = 0.9 %
fax: +49 5241 80-9313 acoustics 6 pages = 0.8 %
e-mail: christoph.brauneis@bauverlag.de insulation technology 5 pages = 0.7 %
safety engineering 4 pages = 0.5 %
Dipl.-Ing. (FH) Marcus Lauster
deputy Editor-in-Chief
phone: +49 5241 80-74286
fax: +49 5241 80-9313
e-mail: marcus.lauster@bauverlag.de
4
print
distribution analysis 2
1 circulation audit: 3.1 distribution by Nielsen areas/german states:
2 circulation analysis: copies per issue copies actually distributed
(July 1st 2019 to June 30st 2020) % copies
Nielsen area I
print run: 12,500 Schleswig-Holstein 2.5 296
Hamburg 2.5 298
copies distributed: 11,931 thereof abroad: 97
Lower Saxony 8.3 979
copies sold: 1,707 thereof abroad: 82
Bremen 0.6 69
subscriptions:: 1,703 thereof membership 295 Nielsen area II
copies:
North Rhine Westphalia 20.5 2,423
other sales: 4 Nielsen area IIIa
single copy sales: - Hesse 8.7 1,028
free copies: 10,224 Rhineland-Palatinate 5.0 594
archive and specimen copies: 569 Saarland 1.7 201
Nielsen area IIIb
Baden-Württemberg 13.2 1,568
3 geographic distribution analysis: Nielsen area IV
copies actually distributed Bavaria 16.3 1,931
business regions % copies Nielsen area V
domestic 99.2 11,834 Berlin 4.7 561
Nielsen area VI
abroad 0.8 97
Mecklenburg-Vorpommern 2.1 248
copies actually distributed 100.0 11,931
Brandenburg 3.1 366
Saxony-Anhalt 2.6 304
Nielsen-area VII
Summary of the survey method:
Thuringia 2.8 333
1. Method: Dissemination analysis by file evaluation - total survey
2. Basic population: actual circulation 12,026 = 100.0 %, Saxony 5.4 636
not covered by the examination 124 = 1.0 % copies actually distributed 100.0 11,834
3. Sample: total survey
4. Target person of the study: not applicable
5. Period of study: May 2020
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at www.tab.de/survey_method.
5
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
1-2/2021 PD: Heating: Heat pumps – efficient and economical
January/ 28.01.2021 Ventilation: Decentralised ventilation
February Electrical: Electrical installations in buildingprojects Building automation Potential energy savings thanks to building automation
ED: PI special parts: Sanitary (bathrooms), software
16.12.2020
AD:
11.01.2021
3/2021 PD: Heating: Panel heating/cooling 22.–26.03.2021
March 25.02.2021 Ventilation: Integrating fans into data usage Digital-ISH
Air conditioning: Split devices in building projects
ED: Cooling: Cold water systems
13.01.2021 Sanitary: Bathroom design in hotels
PI special parts: ISH, Aircontec
AD:
03.02.2021
4/2021 PD: Heating: Combined heating and ventilation
April 29.03.2021 Air conditioning: Efficient operation of air conditioning devices
Installation: Networked pumps
ED: Water: Heating water
12.02.2021 Electrical: Interfaces between electrical engineering and electromobility
PI special parts: Ventilation, energy
AD:
05.03.2021
5/2021 PD: Heating: Electric heating 12.–16.04.2021
May 27.04.2021 Ventilation: Apartment ventilation for apartment building construction Hannover Messe
Water: Drainage solutions for property construction
ED: Light: Controlling light
12.03.2021 Software: Software for technical building services and digitization
PI special parts: Solar, sanitary (bathroom fittings)
AD:
31.03.2021
6/2021 PD: Heating: Cogeneration 08.–11.06.2021
June 31.05.2021 Air conditioning: Air-handling ceilings The Smarter E
Ventilation: Ventilation for building projects
ED: Building automation: Building automation – of course! EM 2021
14.04.2021 Solar: Solar concepts for buildings
PI special parts: Water, I&C
AD:
05.05.2021
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality
6
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics trade fairs/events
7–8/2021 PD: Air conditioning: Air conditioning concept for commercial building
July/ 30.07.2021 Installation: Pre-built system solutions
August
Electrical: Electrical installations with bus systems
ED:
17.06.2021 Energy: District solutions
PI special parts: Fittings, heat distribution
AD:
08.07.2021
9/2021 PD: Heating: Heat pumps in use Forum fire protection
September 30.08.2021 Water: Planning drainage systems
Building automation: IoT solutions for buildings
ED:
16.07.2021 Solar: Photovoltaics integrated into buildings
PI special parts: Building automation and safety, installation
AD:
06.08.2021
10/2021 PD: Heating: Panel heating/cooling Forum Refrigeration technology
Oktober 28.09.2021 Cooling: Large cold water generator
Air conditioning: Air humidification
ED: Ventilation: Controlled apartment ventilation
16.08.2021 Energy: Analysing and using energy data
PI special parts: Cooling/air conditioning, electrical
AD:
06.09.2021
11/2021 PD: Heating: Exhaust gas technology and chimney systems Air conditioning technology planning day
November 29.10.2021 Sanitary: Bathroom concepts
Water: Roof drainage
ED: Electrical: Electricity for tenants
16.09.2021 I&C: Thermal imaging as a solution
PI special parts: Water treatment, energy
AD:
07.10.2021
12/2021 PD: Heating: Hygienic water heating DigitalBAU 2022
December 30.11.2021 Water: Water treatment
Building automation: Building automation in smart buildings
ED: Energy: Energy concepts in building projects
15.10.2021 PI special parts: Heating (heat generation), fire protection
AD:
08.11.2021
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
7
editorial schedule
print
T
An overview of the main editorial themes and corresponding issues in tab Das Fachmedium der TGA Branche containing reports on these.
category topic issue category topic issue
building building automation, room automation, individual room control, 1-2, 3, 6. 9, 10, 12 heating hydraulic balancing, heating control, expansion vessels, heat 3, 7-8
automa- bus systems, smart buildings, smart home storage tank, heat distribution, local heating networks
tion heating combined heat and power generation, CHP, fuel cell heating 3, 6, 12
climate controlled housing ventilation, room ventilation, central ventila- 1-2, 3, 4, 5, 10 appliances
tion units, decentralised ventilation, heat recovery heating flue technology, chimney systems 3, 11
climate kitchen ventilation, exhaust hoods, ventilating ceilings, ventila- 3, 4, 6, 10
tion concepts, air filters, air humidification I&C measurement technology, measuring instruments, test equip- 6, 11
ment, controls, regulation, thermography
climate ventilators, ventilator systems, ventilation fans 3, 4
installation pipes, lines, fittings, pre-wall installation 7-8, 9
climate air conditioning technology, central units, split units, sorption 3, 4, 6, 7-8, 10
units installation pipe fastening, insulation, sound insulation 9
climate air conditioning ceilings, room air conditioners 3, 6, 10 light lighting concepts, lighting control, use of daylight, skylights, LED 5, 10
coldness refrigeration technology, refrigeration generation, refrigeration 3, 10 sanitary sanitary concepts, bathroom planning, public and semi-public 1-2, 3, 5, 11
networks, refrigeration machines, refrigerants bathrooms
electro electrical installation, communication systems, bus systems, 4, 7-8, 9, 10, 12 sanitary sanitary ceramics, washbasin, WC, shower WC, bathtubs, shower 1-2, 5, 11
switches channels, floor-level showers
electro power supply, lightning and surge protection, USV 4, 10 sanitary sanitary fittings, shower fittings, showers, wellness 1-2, 5, 7-8
electro electricity storage, electrical storage, batteries, accumulator 4, 10, 11 security security technology, security concepts, locking systems, access 9
systems systems, entry systems
elevator Lifts, escalators, moving walkways 6 software technical building equipment software, simulation software, 1-2, 5, 6
and Building Information Modeling (BIM)
conveyor solar solar thermal energy, photovoltaics, solar construction, building 5, 6, 9
technology integrated photovoltaics (BIPV)
energy energy concepts, energy management, energy storage, geother- 4, 7-8, 10, 11, 12 water roof drainage, rainwater utilisation, infiltration 5, 6, 11
mal energy
water drinking water systems, water treatment, softening, filters 4, 6, 11, 12
fire protec- fire protection concepts, fire alarm technology, detection, smoke 12
tion extraction, sprinklers, smoke heat extraction systems (RWA), fire water water systems, pumps, pump systems 4, 6, 7-8, 11
dampers, smoke extraction solutions
heating panel heating, heating elements, ceiling sails, ceiling radiant 3, 5, 7-8, 12 water waste water, waste water lifting pipes, waste water utilization, 5, 6, 9
panels, dark radiators, hall heating systems kitchen drainage, grease traps, floor drains, grey water
heating heat generators, condensing boilers, heat pumps, hybrid boilers 1-2, 3, 4, 9, 12
heating biomass boiler, pellet heating, log wood boiler, wood chip plants 3, 12
Information on new products is published in every issue.
Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication: marcus.lauster@bauverlag.de
Our editing team also covers many of these themes in SHK Profi and KKA Kälte Klima Aktuell.
Here you can see the main themes covered:
Kälte Klima Aktuell
8print
Building service equipment for climate protection – an initiative of tab
Dealing with climate change and reducing greenhouse gas emissions cannot be
overstated in its importance. The real estate sector is regarded as a key factor in climate
protection in this context. It is well known that buildings are responsible for around one
third of CO2 emissions; yet at the same time there is enormous potential in using
energy-efficient systems in the field of building service equipment, something that can
be exploited with a manageable amount of expenditure and using existing technolo-
gies.
tab - the technical medium of the building services industry has always dealt with the
topics of CO2 reduction, energy efficiency, resource conservation and sustainability.
These aspects will, however, be the top benchmark for the selection of editorial content
in the future. As a result, tab will become the platform for the building services industry
showing what we can actively contribute to climate protection. We certainly cannot and
will not look at every article through „climate protection glasses“, but we will work out
the aspects mentioned and present them prominently wherever possible. The specially
created logo with the claim „building service equipment for climate protection - an
initiative of tab“ will be the eye-catcher highlighting future topics in this context in the
tab.
Support the tab editorial staff in this important project! Get in touch with us and let us
know about your energy-efficient products, your own measures for reducing green-
house gas emissions, your best-practice examples, etc.
Let us contribute to combating climate change together with the resources at our
disposal!
Your contact to the editorial office:
Christoph Brauneis, phone: +49 5241/8075029, e-mail: christoph.brauneis@bauverlag.de
Marcus Lauster, phone: +49 5241/8074286, e-mail: marcus.lauster@bauverlag.de
9prices, valid from1st October 2020
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
format width x height mm b/w colour special position: inside front cover and inside back cover € 460.00
2/1 page 200 x 270 each page 9,075.00 12,340.00 back cover € 895.00
1/1 page 188 x 270 4,540.00 6,170.00 other prescribed positions:: 15 % of basic b/w rate
3/4 page horizontal 188 x 203 3,405.00 5,100.00
colour: per special colour € 1,055.00
upright 140 x 270
2/3 page horizontal 186 x 180 3,030.00 4,730.00 formats: ads bleeding over the printing area, bleed ads:
upright 124 x 270 2/1 page € 1,350.00
1/2 page horizontal 188 x 135 2,270.00 3,970.00 1/1 page € 695.00
upright 92 x 270 1/2 page and smaller € 340.00
Juniorpage 135 x 188 2,330.00 4,080.00 All charges are discountable.
1/3 page horizontal 188 x 90 1,530.00 3,230.00
upright 60 x 270 3 discounts: published within 12 month; beginning with publication
1/4 page horizontal 188 x 70 1,170.00 2,870.00 of the first ad
2-col, 92 x 135 3 times 3% 3 pages 5%
upright 44 x 270 6 times 5% 6 pages 10 %
12 times 10 % 12 pages 15 %
1/8 page horizontal 188 x 35 595.00 2,295.00
18 times 15 % 18 pages 20 %
2-col, 92 x 67 24 times 20 % 24 pages 25 %
format colour crossmedia discount
advertorial 1/1 page 6,150.00 Discounts for print and online advertising and crossmedia advertising
advertorial 1/2 page 3,950.00 campaigns on request.
product highlight 3,090.00
Bauverlag Combination
coverstory 12,550.00 Combination discount for combining the magazines of Bauverlag.
All prices are subject to statutory VAT, Please find the general terms and conditions at: Please refer to “combination discounts” on page 32.
www,bauverlag,de/downloads/agbs_en,pdf Loose inserts and technical costs are not discountable.
10prices, valid from1st October 2020
print
P
4 classified ads: (not discountable) delivery address: Integralis Industriebuchbinderei,
situations vacant b/w single-column/45 mm wide € 3.50 Lettershop und Fulfillment GmbH
situations vacant colour single-column/45 mm wide € 3.90 Lägenfeldstraße 4
situations wanted single-column/45 mm wide € 2.10 30952 Ronnenberg
Opportunity advertisement single-column/45 mm wide € 4,95 Germany
box number fee € 50.00 delivery memo: “for tab issue …”
From a print value of 1,100.00 €, your job posting will be displayed glued ad media: price ‰
online at www.tab.de for 4 weeks for free. postcard € 85.00
product samples on request
5 special ad types: bound inserts:
2 pages € 4,600.00 Technical costs are not eligible for commission and are not dis-
4 pages € 8,180.00 countable.
6 pages € 12,200.00
8 pages € 15,870.00 required delivery quantity:: 12,800 copies
(others on request) delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbH
discounts as per scale of discount 1 sheet = 1/1 ad page Lägenfeldstraße 4
please supply bound inserts in untrimmed format of 216 mm wide 30952 Ronnenberg
and 286 mm high (four pages and more: folded). Raw format of Germany
bound-in inserts: bound inserts: 216 x 307 mm, head trim: 7 mm, delivery memo: “for tab issue …”
foot trim: 3 mm, lateral trim: 3 mm each
We will be happy to provide you with information on other
required delivery quantity: 12,800 copies special forms of advertising. Just contact us, we will be pleased
delivery address: Wentker Druck GmbH to realize your individual customer wishes.
Gutenbergstraße 5-9
48268 Greven 6 contact: Michael Voss
Germany Director Market Strategies & Sales
delivery memo: “for tab issue …”
7 terms of payment: Net invoice value within 30 days following the date of the invoice,
loose inserts: (not discountable) VAT ID No. DE 813382417
maximum size 205 x 290 mm
weight of loose insert price ‰ Bauverlag BV GmbH, Gütersloh
up to 25 g and 2 mm thickness € 320.00 Sparkasse Gütersloh-Rietberg
(higher weights and thicknesses on request) IBAN: DE46 4785 0065 0018 0329 62
BIC: WELADED1GTL
for selected circulation: selection costs per selection € 125.00
required delivery quantity: 12,800 copies
11formats and technical advice
print
F
1 magazine format: IN A4 (210 mm wide x 297 mm high;
D 5 colours: Please make sure that the colour range always contains
untrimmed: 216 mm wide x 303 mm high) cyan, magenta, yellow and black. Colours which do not
printing area: 188 mm wide x 270 mm high require their own printing block must be marked as four-
4 columns, each 45 mm colour separations.
Colour mode: CMYK. With RGB, colour differences result.
2 printing and binding methods: offset printing, adhesive binding
6 proof: ith every data delivery, please enclose an 1:1 laser prin-
W
3 data transfer: we accept the following data media: CD-ROM, DVD
tout for checking the layout and text. For all contract-proof
transfer by FTP: on request
ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
by e-mail (up to 10MB): order.management@bauverlag.de
are required. The colour profile is iso coated v2 300 %. If
For larger volumes of data, please contact: no proofs are provided, the publisher assumes absolutely no
Elke Stempien, phone: +49 5241 80-2642 liability for colour shifts/variations in the print image.
7 data archiving: All data files sent to us must be copies; for back-up
4 data formats: Please send your ad data as PDF data files with embedded
purpo- ses, you should store originals until publication of
fonts, CMYK colour space or spot colours and 300 dpi
the respective issue. The documents and indexes must have
resolution. Alternatively you can send us an EPS file with
a unique order and page designation.
fonts converted to paths and 300 dpi resolution or a TIFF
If possible, please avoid special symbols, blanks and umlauts
file in CMYK colour space with 600 dpi resolution.
in your data file names. Please ensure that you supply all
Please note that for open files we may charge editing costs
elements used. This applies particularly to photos/figures
depending on the work required.
and fonts embedded in EPS graphics.
If possible, please use only PostScript fonts from the Adobe
Data are archived; repeats without changes are therefore
or Linotype Library. If you use any other or modified fonts,
generally possible. However, we do not provide a data
please advise us accordingly. For reasons relating to licensing
guarantee.
laws, you may not supply fonts to us. If we do not have the
font used, you must convert the text section concerned into 8 guarantee: The printers working for us can only expose what is stored
character codes with a graphic program and integrate it as a on the data media delivered by you. We cannot accept
graphic into your document. In such cases, please consult us. liability for any deviations in texts, illustrations and colours..
9 contact: Elke Stempien
phone: +49 5241 80-2642
e-mail: order.management@bauverlag.de
12formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 188 x 270 124 x 270 188 x 174 92 x 270 135 x 188 188 x 135 60 x 270 188 x 90 44 x 270 188 x 67 92 x 135
in mm
bleed size (additionally 3 mm trim to each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 134 x 297 210 x 194 102 x 297 145 x 202 210 x 150 70 x 297 210 x 105 54 x 297 210 x 82 102 x 150
in mm
13print
reader analysis 3-L
1.1 sectors/branches/company types 1.3 job area: position in the organization
percentage of readers determined percentage of readers determined
recipient group
% projection (approx.) % projection (approx.)
HVAC planners 42.4 5,075 owner/co-owner/management 75.1 8,989
architects and engineering offices 28.1 3,364 department/group manager 9.9 1,185
HVAC planning departments of industry, trade and commerce 9.4 1,125
technical employee 12.2 1,460
HVAC planning departments of the public authorities 4.2 503
other employee 2.8 335
companies involved with the installation of technical equipment 2.9 347
100.0 11,970
plant engineering and construction 2.1 251
craft 1.6 192
research, development, technical colleges 0.7 84
1.4 executed planning services
other, no details 8.6 1,029 percentage of readers determined
100.0 11,970 % projection (approx.)
energy engineering/solar engineering 67.0 8,020
1.2 size of the business unit heating engineering 66.9 8,008
percentage of readers determined sanitary engineering 66.8 7,996
by employees water engineering 65.3 7,816
% projection (approx.)
air conditioning/ventilation 64.7 7,745
1-10 employees 76.0 9,097
fire protection 64.2 7,685
11-20 employees 7.7 922 building automation/measurement and control technology 54.1 6,476
21-50 employees 5.5 658 electrical engineering/security systems 45.7 5,470
51 and more employees 8.7 1,041 refrigeration 45.4 5,434
no details 2.1 251 safety and communication technology 36.6 4,381
100.0 11,970 elevator technology 29.4 3,519
construction planning (general) 5.7 682
Summary of the survey method:
kitchen and laboratory technology 1.1 132
1. Method: Dissemination analysis by file evaluation - total survey
2. Population: actual circulation 11,731 = 100 %, not included in the survey 1,086 = 9.3
several responses (100.0% = 11,775 copies)
3. sample: total survey
4. Target person of the study: not applicable
5. Period of study: July 2019
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be consulted at www.tab.de/3l_survey_method.
14additional benefit print
product highlight
produkt highlight
The special advertising form in tab magazin
Guiding princip
A manufacturer of exclusive products requires an exclusive presentation space
• attention-grabbing special form of advertising
• attractive page layout
• placement in „your“ subject area
Book „your“ exclusive front page:
• 1/1 page colour
• with a large photo (upright format 213 x 303 mm)
• info text and contact details
Processing:
Please provide us with your photo and text.
We will build up the product highlight page for you.
price: € 3,090.00
All prices are subject to statutory VAT.
15website
portrait 1
1 website: www.tab.de
2 short profile: More and more professional engineers are using the internet in their
day-to-day work. www.tab.de complements the core competence
of the print issue and provides the readers with an additional and
highly useful interactive component. Like the print issue, the online
version of tab the trade magazine for the Building Services Sector
focuses on practical information for the day-to-day work of the
professional engineer. This information is provided in a competent,
focussed and application-oriented form. In combination with tab,
tab newsletter and www.tab.de provides a platform dedicated to
the target group with crossmedia synergies for a dvertisers and their
advertising campaigns.
3 target group: TGA planners
4 publisher: Bauverlag BV GmbH
contact editorial department:
Dipl.-Chem. Christoph Brauneis
Editor-in-Chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
Dipl.-Ing. (FH) Marcus Lauster
deputy Editor-in-Chief
phone: +49 5241 80-74286
fax: +49 5241 80-9313
e-mail: marcus.lauster@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
16website
website traffic N
1 traffic audit:
2 website traffic: page impressions: 29,167
visits: 21,202
unique user: 18,317
(Source for page impressions and visits: IVW, for unique users: Google Analytics/proprietary information; average per month July 2019 to June 2020)
Source from June 2019 to March 2020: Google Analytics/own reference
Source from April 2020 for page impressions and visits: IVW
Source unique user: Google Analytics/proprietary information
17website
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeks
fullsize banner complete website, in rotation with max, 2 others 468 x 60 100 kB 602.00
superbanner complete website, in rotation with max, 2 others 728 x 90 100 kB 700.00
skyscraper complete website, in rotation with max, 2 others 120 x 600 100 kB 840.00
skyscraper sticky complete website, in rotation with max, 2 others 120 x 600 100 kB 924.00
wide skyscraper complete website, in rotation with max, 2 others 160 x 600 100 kB 980.00
wide skyscraper sticky complete website, in rotation with max, 2 others 160 x 600 100 kB 1,064.00
half page complete website, in rotation with max, 2 others 300 x 600 100 kB 1,176.00
half page sticky complete website, in rotation with max, 2 others 300 x 600 100 kB 1,960.00
medium rectangle complete website, in rotation with max, 2 others 300 x 250 100 kB 980.00
wallpaper complete website, in rotation with max, 2 others 728 x 90 + 120 x 600 100 kB 1,260.00
expandable wallpaper complete website, in rotation with max, 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,400.00
layer ad homepage 400 x 400 (with frequency capping) 100 kB on request
situations vacant TGA job market individual 100 kB 1,100.00
microsite own navigation within the website, individual 100 kB 9,702.00*
duration 12 weeks
onlinePLUS addition to an existing online article/advertorial photos, videos, PDFs 100 kB 1,008.00
online-advertorial see page 27 individual 100 kB 2,205.00
ad bundle website, in rotation with max, 2 others consisting of fullsize banner, 100 kB 840.00
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,400.00
in rotation with max, 2 others
All online advertising formats can be booked exclusively, Rates and availability on request, *Total price for a period of 12 weeks, All prices are subject to statutory VAT,
Please find the general terms and conditions at: www,bauverlag,de/downloads/agbs_en,pdf
2 discounts: published within 12 months We will be happy to provide you with information on other online special forms of adverti-
sing. Just contact us, we will be pleased to realize your individual customer wishes.
3 months 5 %
6 months 10 %
Axel Gase-Jochens
12 months 15 %
Head of Digital Sales
phone: +49 5241 80-75018
3 special advertising formats: additional options
e-mail: axel.gase-jochens@bauverlag.de.
wallpaper: coloured, clickable background
30 % additional charge
18formats and technical advice
website
F
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-Tag 3 delivery time: 4 days before the launch of the campaign
weight: max. 100 kB per banner These lead times give both of us sufficient time to test the formats
and to ensure reliable delivery of the campaign. Otherwise, we
Please also provide a medium rectangle for the online advertising can bear no costs for delays caused by late delivery to us.
options in order to guarantee optimisation for mobile devices. Please send your materials together with the required meta
information:
The kB specified for each advertising form are maximum sizes for – booked site
the total volume of all data defining the advertising medium – customer name
(incl. reload files, sniffer code, images, flash, etc.). – order number
– target-URL
– booking period
– advertising format
F or detailed information please see our spec sheet: – motif name
www.bauverlag.de/downloads/spec-sheet-online.pdf – contact person for inquiries
You get a reporting about ad-impressions and ad-clicks after 4 contact: If you have any technical queries, please contact:
campaign end.
Elke Stempien
2 delivery address: please send your banner to order.management@bauverlag.de phone: +49 5241 80-2642
e-mail: order.management@bauverlag.de
19website
formats and technical advice F
advertising forms
fullsize banner superbanner skyscraper wide Skyscraper half Page billboard
468 x 60 728 x 90 120 x 600 160 x 600 300 x 600 970 x 250
format
width x height
in pixel
medium rectangle wallpaper expandable wallpaper layer ad ad bundle
300 x 250 728 x 90 + 120 x 600 728 x 90 + 400 x 400 468 x 60
120 x 600 (300 x 600) 120 x 600
Please consider our information on data formats and programming.
300 x 250
20newsletter
portrait 1
1 name: tab newsletter
2 short profile: The tab newsletter informs specialist engineers in engineers’ offices
and installation companies by e-mail with news from the sector.
There is extra newsletter per month with one main topic
(see page 23).
3 target group: professional engineers in building services
4 publication frequency: biweekly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Dipl.-Ing. (FH) Marcus Lauster
deputy Editor-in-Chief
phone: +49 5241 80-74286
fax: +49 5241 80-9313
e-mail: marcus.lauster@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
21newsletter
distribution N
1 recipients: The tab newsletter reaches specialist engineers in engineers’ offices and
installation companies.
2 circulation: 5,674 recipients
openingrate gross: 68.66%
openingrate net: 22.81%
(source: Inxmail; average per month July 2019 until June 2020)
22newsletter
time schedule T
issue publishing date booking deadline trade fairs/events issue publishing date booking deadline trade fairs/events
1/2021 06.01.2021 18.12.2020 Hybrid-BAU 13/2021 02.07.2021 24.06.2021
BAU
2/2021 22.01.2021 14.01.2021 14/2021 23.07.2021 15.07.2021
Fire Protection
3/2021 04.02.2021 27.01.2021 15/2021 03.08.2021 26.07.2021
4/2021 18.02.2021 10.02.2021 16/2021 18.08.2021 10.08.2021
water Security
5/2021 05.03.2021 25.02.2021 17/2021 07.09.2021 30.08.2021 FF Brandschutz
6/2021 11.03.2021 03.03.2021 IHM | Digital-ISH 18/2021 21.09.2021 13.09.2021
ISH Building
automation
7/2021 08.04.2021 29.03.2021 19/2021 07.10.2021 29.09.2021
8/2021 15.04.2021 07.04.12 HannoverMesse 20/2021 21.10.2021 13.10.2021 FF Kältetechnik
Building Refrigeration
automation
9/2021 06.05.2021 28.04.2021 21/2021 05.11.2021 27.10.2021
10/2021 19.05.2021 10.05.2021 22/2021 18.11.2021 10.11.2021
Software Air conditioning
11/2021 01.06.2021 21.05.2021 The Smarter E | EM 2021 23/2021 07.12.2021 29.11.2021
Intersolar
12/2021 17.06.2021 09.06.2021 24/2021 21.12.2021 13.12.2021
Heating
23newsletter
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/newsletter
fullsize banner content 468 x 60 20 kB 480.00
skyscraper next to the content 120 x 600 20 kB 580.00
wide skyscraper next to the content 160 x 600 20 kB 730.00
medium rectangle content 300 x 250 20 kB 730.00
text ad content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 20 kB 580.00
+ 1 image (275 x 255 pixel)
+ link
text ad premium 1. text ad in the newsletter, headline up to 50 characters
content + text up to 500 characters
(incl. spaces) 20 kB 665.00
+ 1 image (275 x 255 pixel)
+ link
situations vacant content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 20 kB 575.00
+ 1 image (275 x 255 pixel)
+ link
newsletter takeover content, exclusive up to 4 text ads,
20 kB 4,340.00
3 fullsize banners and 1 skyscraper
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months
3 times 5%
6 times 10 %
12 times 15 %
24newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 20 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 formats: HTML or text
3 delivery address: Please send the advertising material for your campaign to:
order.management@bauverlag.de
4 delivery deadline: 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the
formats and to ensure reliable delivery of the campaign.
Other wise, we can bear no costs for delays caused by late
delivery to us.
Please send your materials together with the required meta
information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
Reporting: On request you will get a reporting about the
recipients/ opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact
Elke Stempien
phone: +49 5241 80-2642
e-mail: order.management@bauverlag.de
25newsletter
formats and technical advice F
format
width x height
in Pixel
fullsize banner skyscraper wide skyscraper medium rectangle text ad text ad premium
468 x 60 120 x 600 160 x 600 300 x 250 headline up to 50 characters headline up to 50 characters
+ up to 500 characters + up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
26additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-advertorial.
The online-advertorial comes with a comprehensive 4-week
communications package consisting of the following components:
• ermanent online posts on www.tab.de (these remain accessible via the
p
search function after the 4-week period has expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• 2 text ads in tab newsletter with a link to the online post
price: 2,205.00 € plus VAT.
27additional benefit digital
communication package
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
half page ad on wide skyscraper in 2 online-advertorial on 1/2 page advertorial or advert
www.tab.de tab newslettern www.tab.de in the print edition of tab
(for services see previous page)
duration 4 weeks duration 4 weeks
price: 2,372.40 € plus VAT. price: 5,557.50 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
28The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
dice@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise rainer.homeyer-wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
29Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites web seminars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
visit us at: dice.bauverlag.de
30Direct customer contact: with our web seminars!
Web seminars are an effective tool to establish and maintain strong customer relationships.
The benefits are perfectly obvious:
» Gain new customers and valuable, qualified leads.
» Get your target group involved, engage your audience in direct dialogue.
» You choose an interesting topic, invite guest speakers and prepare your own talk withsupporting charts.
» Design your interactive online presentation
» Strengthen your brand and marketing message with a web seminar
As a media company and event organizer with the appropriate infrastructure,
we can actively support you from providing advice, organizing and executing
your web seminars, to facilitation by our Editor in Chief.
Basisprice: 5,900.00 € no agency commission discounts, plus VAT
Interested?
We are happy to advise and inform you!
31combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM
32contacts
Christian Berger Axel Gase-Jochens Christiane Klose
Senior Sales Manager Head of Digital Sales Sales Manager Job Market
phone: +49 5241 80-89972 phone: +49 5241 80-75018 phone: +49 5241 80-2716
fax: +49 5241 80-6066 fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: christian.berger@bauverlag.de e-mail: axel.gase-jochens@bauverlag.de e-mail: stellenmarkt@bauverlag.de
Ariane Ewers-Busche Marc Jouanny Paola Pedevilla
Sales Manager agency abroad agency abroad Italy
phone: +49 5241 80-75308 France, Belgium, Luxembourg Ediconsult Internazionale S.r.l.
fax: +49 5241 80-66926 International Media Press & Marketing 16, Piazza Fontane Marose, 3
e-mail: ariane.ewers-busche@bauverlag.de rue Saint Ambroise, 75011 Paris 16123 Genova
phone: +33 1 43553397 phone: +39 010 583684
fax: +33 1 43556183 fax: +39 010 566578
mobile: +33 608 975057 e-mail: costruzioni@ediconsult.com
e-mail: marc-jouanny@wanadoo.fr
Bernd Fenske Andreas Kirchgessner Erdal Top
Key Account Manager Key Account Manager Key Account Manager
phone: +49 89 24440-7344 phone: +49 5241 80-2322 phone: +49 5241 80-2179
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: andreas.kirchgessner@bauverlag.de e-mail: erdal.top@bauverlag.de
We will support your mediaplannings – just give us a call or send us an e-mail!
33You can also read
